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href="https://supermarketnews.co.nz/category/global/international-news/">Global News</a><div class="sub-menu"></div> </li> </ul> </div> </li> </ul></nav></div></div> </header> <main id="content" class="clearfix animated" role="main" itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/Blog"> <article id="post-8076" class="post-8076 post type-post status-publish format-standard has-post-thumbnail hentry category-local" itemscope itemtype="http://schema.org/Article"> <header class="wrapper entry-header page-header"> <div class="entry-meta"> <span class="entry-category"><a href="https://supermarketnews.co.nz/category/news/local/" >Local News</a></span><time class="entry-date updated" datetime="2016-10-19T11:01:50+13:00" itemprop="datePublished">19/10/2016</time> </div> <div class="title-with-sep single-title"> <h1 class="entry-title" itemprop="headline">NZ CHAIN SCORE GOLD IN THE US FOR ITS DIGITAL MARKETING</h1> </div> </header> <div class="entry-media"> <figure class="base-image"><img width="504" height="300" src="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2016/10/myCountdown.png?fit=504%2C300&ssl=1" class="attachment-big-size size-big-size wp-post-image" alt="" itemprop="image" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2016/10/myCountdown.png?w=504&ssl=1 504w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2016/10/myCountdown.png?resize=500%2C298&ssl=1 500w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2016/10/myCountdown.png?resize=290%2C173&ssl=1 290w" sizes="(max-width: 504px) 100vw, 504px" /></figure> </div> <div class="wrapper"> <div class="grids"> <div class="grid-8 column-1"> <div class="advertisement"> </div> <div class="single-box clearfix entry-content" itemprop="articleBody"> <p style="text-align: justify">Countdown’s <strong>digital marketing</strong> has just been recognised on the world stage. At the latest DMA International ECHO Awards, held in Los Angeles, the company took out gold for Data & Analytics for its personalised myCountdown emails, along with a silver Email Marketing Award.</p> <p style="text-align: justify">Established in 1929, the ECHOs honour excellence in marketing strategy and creativity in data-driven marketing campaigns. “To see Countdown acknowledged in two categories against such tough<strong> global competition</strong> is humbling and testament to the extraordinary effort that goes into producing truly personalised communication for our customers every single week,” said Bridget Lamont, general manager of marketing, Countdown.<br /> First launched in 2014, the myCountdown emails use shopper data to deliver highly targeted and<strong> tailored communication</strong> to customers, including specials, recipes, products and news.<br /> According to Lamont, Countdown’s team is currently working on new ideas to enhance Onecard data and improve myCountdown 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