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location-italy"> <header class="container"> <div class="post__headerWrap"> <div class="post__header"> <h1 class="post__title">Airbnb con i sindaci italiani per un turismo sostenibile nei centri storici</h1> <div class="post__meta post__metaWrap"> <div class="post__meta"> <span class="post__byline"> Da <a href="https://news.airbnb.com/it/author/airbnbpress/" rel="author" class="fn">Airbnb</a> </span> · <time class="post__updated" datetime="2024-11-25T06:25:16-08:00">25 novembre 2024</time> </div> <div class="post__meta"> <span class="post__termsList"> · <a href='https://news.airbnb.com/it/category/stays/' rel='tag'>Alloggi</a>, <a href='https://news.airbnb.com/it/category/company-information/' rel='tag'>Azienda</a>, <a href='https://news.airbnb.com/it/category/collaborazioni/' rel='tag'>Collaborazioni</a> </span> </div> </div> <script>window.twttr = (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0], t = window.twttr || {}; if (d.getElementById(id)) return t; js = 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class="icon"> <svg width="28" height="28" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="#222222" d="M20.285 2l-11.285 11.567-5.286-5.011-3.714 3.716 9 8.728 15-15.285z" /> </svg> </div> </span> </button> </div> </div> <div class="post__headerBullets post__headerBullets--desktopOnly"> <p class="post__headerBulletsHeader"> Punti Chiave </p> <ul> <li> L’Azienda favorevole a una legge quadro nazionale per limitare gli affitti brevi nei centri storici delle città d’arte. </li> <li> In arrivo un pacchetto di proposte per l'ospitalità Made in Italy, dalla condivisione dei dati alla promozione dell’accoglienza di persona: “basta keybox abusive”. </li></ul> </div> <figure class="post__featuredMedia"> <div class="post__featuredImage"> <img width="2500" height="1786" src="https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?fit=2500%2C1786" class=" wp-post-image" alt="" title="" tabindex="0" decoding="async" fetchpriority="high" srcset="https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=3500 3500w, https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=300 300w, https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=768 768w, https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=1024 1024w, https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=1536 1536w, https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=2048 2048w, https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=950 950w, https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=697 697w, https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=1000 1000w, https://news.airbnb.com/wp-content/uploads/sites/4/2024/11/Cosy-cottage-Blockley.jpeg?w=3000 3000w" sizes="(max-width: 2500px) 100vw, 2500px" /> </div> </figure> <div class="post__headerBullets post__headerBullets--mobileOnly"> <p class="post__headerBulletsHeader"> Punti Chiave </p> <ul> <li> L’Azienda favorevole a una legge quadro nazionale per limitare gli affitti brevi nei centri storici delle città d’arte. </li> <li> In arrivo un pacchetto di proposte per l'ospitalità Made in Italy, dalla condivisione dei dati alla promozione dell’accoglienza di persona: “basta keybox abusive”. </li></ul> </div> </div> </header> <div class="container post__contentContainer"> <div class="post__entryContent "> <p>Un <strong>quadro normativo nazionale per gli affitti brevi </strong>che permetta alle città storiche di applicare regole proporzionate e mirate, laddove vi sia una chiara necessità, e una serie di <strong>iniziative concrete per uno sviluppo sostenibile del settore turistico</strong>. Sono tra le proposte avanzate da Airbnb intervenendo nel corso della <strong>41ª Assemblea Annuale ANCI a Torino</strong>, in cui è stato presentato un <strong>nuovo rapporto <em>Nomisma</em> sugli affitti brevi.</strong> In particolare, lo studio mostra da un lato come lo stock di abitazioni destinate a questo mercato <strong>non abbia eroso l’offerta abitativa</strong> a livello nazionale. Dall’altro, registra come la situazione dei centri storici delle principali città d’arte, dove la pressione turistica è significativamente più elevata e la penetrazione delle locazioni brevi superiore alla media, <strong>risulti più delicata</strong> e giustifichi la necessità di intervenire con strumenti legislativi.</p> <p>L’analisi Nomisma commissionata da Airbnb sottolinea come quasi il<strong> 13%</strong><sup>1</sup> delle abitazioni italiane risulti <strong>vuoto oppure sotto utilizzato</strong>. Un dato significativamente più ampio della quota di immobili attualmente <strong>destinata agli affitti brevi</strong>, soprattutto di quelli interamente dedicati a questa attività e affittati per <strong>oltre 120 notti l’anno</strong> <strong>(0,11%)</strong><sup>2</sup>, mentre un impatto attribuibile di questi ultimi sarebbe riconducibile in prevalenza ad alcuni quartieri dei centri storici sui quali intervenire<sup>2</sup>.</p> <p>Gli affitti brevi e il turismo in casa, il cui contributo all’economia Nomisma valuta in<strong> 7,9 miliardi di euro</strong> di valore della produzione nel 2023, con un sostegno a <strong>oltre 54.000 posti di lavoro</strong>, costituirebbero per Airbnb una risorsa per l’ospitalità Made in Italy, che l’Azienda si è offerta di sostenere avanzando in Assemblea alcune proposte:</p> <ol class="wp-block-list"> <li><strong>Supporto alla registrazione nazionale</strong>. Airbnb è impegnata a sostenere l’applicazione del nuovo codice di registrazione nazionale delle strutture ricettive e delle locazioni brevi <strong>(CIN)</strong>, che garantirà piena trasparenza nel settore dell’ospitalità. La piattaforma ha già informato tutti gli host italiani circa l’obbligo di registrazione presso il Ministero del Turismo e dell’intenzione di rimuovere nel 2025 gli annunci sprovvisti di codice.</li> <li><strong>Condivisione dei dati</strong>. Airbnb supporta la condivisione dei dati al fine di consentire alle autorità di avere tutte le informazioni necessarie per prendere decisioni informate sulla gestione del turismo. Oltre al <a href="https://news.airbnb.com/new-city-portal-features-to-help-governments-manage-short-term-rentals/">City Portal</a>, Airbnb offre la possibilità di sviluppare uno strumento di <strong>visualizzazione dei dati per le città</strong>, utile per definire in futuro regole locali sugli affitti brevi che siano proporzionate e mirate.</li> <li><strong>Ospitalità ‘Made in Italy’</strong>. Airbnb è pronta a bilanciare i benefici dell’hosting con le esigenze uniche delle città storiche. Gli ospiti scelgono Airbnb per vivere esperienze di soggiorno autentiche. Per questo motivo l’Azienda intende supportare le città – come Firenze, Roma e Venezia – nei loro sforzi per promuovere l’ospitalità di persona. Questo include interventi per <strong>contrastare l’uso illegale di cassette portachiavi (</strong><strong><em>keybox</em></strong><strong>)</strong> in spazi pubblici come parchi o recinzioni, sia attraverso campagne educative sia sfruttando la rete di co-host di Airbnb presente sul territorio.</li> <li><strong>Buon vicinato</strong>. La grande maggioranza di host e ospiti sono vicini responsabili e si preoccupano di non creare disturbo. L’Azienda ha introdotto diverse innovazioni per affrontare comportamenti inopportuni, tra cui strumenti che hanno permesso di bloccare o reindirizzare prenotazioni a rischio. La <a href="https://news.airbnb.com/it/nuove-regole-sulle-feste-negli-alloggi/">politica globale di Airbnb contro le feste</a> vieta eventi non autorizzati. L’azienda sostiene inoltre iniziative locali di educazione, volte <strong>a informare ospiti e host</strong> <strong>su linee guida e suggerimenti</strong> per essere buoni vicini e rispettare le città e le comunità locali in tutta Italia, come la campagna <em>Enjoy Respect Florence</em>.</li> <li><strong>Un turismo a beneficio di tutti</strong>. Airbnb raccoglie e riversa tasse e contributi di soggiorno in <strong>oltre 35.000 giurisdizioni in tutto il mondo</strong>, tra cui numerose città italiane, semplificando il processo per ospiti, host e amministrazioni locali. In continuità con quanto fatto negli ultimi anni, Airbnb continua a offrire supporto ai comuni per la raccolta dell’imposta a livello locale con l’obiettivo di garantire ai Comuni e agli Enti locali entrate costanti che possano essere reinvestite per la valorizzazione dei territori.</li> <li><strong>Tutela del patrimonio culturale e dispersione dei flussi</strong>. Il turismo può svolgere un ruolo fondamentale nell’aiutare a distribuire i flussi turistici al di fuori dei centri urbani, diffondendone i benefici economici in aree rurali e contribuendo alla conservazione di dimore storiche, monumenti, edifici di pregio e paesaggi per le generazioni future. Airbnb collabora con destinazioni turistiche per promuovere e rispettare aree al di fuori delle località più note, come le <a href="https://news.airbnb.com/it/patto-tra-airbnb-e-le-colline-del-prosecco/">Colline del Prosecco</a>, sito patrimonio UNESCO a Conegliano e Valdobbiadene. Allo stesso tempo, Airbnb sostiene l’<a href="https://news.airbnb.com/it/airbnb-e-cna-celebrano-lartigianato-con-la-campagna-made-in-italy/">artigianato Made in Italy</a> e i <a href="https://news.airbnb.com/it/airbnb-e-coldiretti-insieme-per-promuovere-lenoturismo-made-in-italy/">percorsi enogastronomici</a> per incentivare un turismo che valorizzi esperienze autentiche in tutto il Paese.</li> <li><strong>Attenzione all’ambiente</strong>. L’impegno di Airbnb per promuovere pratiche sostenibili prevede, tra le altre cose, la <strong>condivisione di materiali e risorse educativi</strong>, come quelli sulla gestione dei rifiuti sviluppati in <a href="https://news.airbnb.com/it/airbnb-e-il-comune-di-firenze-insieme-per-un-turismo-sostenibile/">collaborazione con la città di Firenze</a>. L’azienda ha inoltre introdotto <a href="https://www.airbnb.it/resources/hosting-homes/t/sustainability-49">programmi</a> per aiutare gli host a rendere le loro proprietà più efficienti, con l’obiettivo di ridurre le emissioni e generare risparmi a lungo termine sui costi energetici.</li> </ol> <p>“<em>Mentre le misure eccessivamente punitive adottate da città come New York o Barcellona non hanno affatto risolto i problemi abitativi locali, riconosciamo le sfide legate al sovraffollamento turistico nei quartieri storici di città come Firenze, Venezia e Roma, e sosteniamo la richiesta di un quadro normativo nazionale per gli affitti brevi basato su dati, che permetta ai sindaci di preservare i quartieri sensibili, tutelando al contempo il diritto delle famiglie di affittare occasionalmente la propria abitazione</em>“, ha dichiarato <strong>Valentina Reino</strong>, <strong>Policy Lead </strong>di <strong>Airbnb Italia</strong>. “<em>Crediamo che un’ospitalità ‘made in Italy’ offerta in prima persona non solo arricchisca l’esperienza degli ospiti, ma costituisca un servizio anche per la comunità</em>“.</p> </div> <div class="post__floatingSocialShareWrap"> <div class="post__floatingSocialShare"> <script>window.twttr = (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0], t = window.twttr || {}; 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Il rapporto completo è disponibile </span><a href="https://drive.google.com/file/d/1d4U-PD7_-jwgQudll3CXXLFVrmmSu9SM/view">qui</span></a><span style="font-weight: 400"></span><br /> <span style="font-weight: 400"><sup>2</sup>Percentuale di unità abitative dedicate affittate a breve termine rispetto all’intero patrimonio immobiliare italiano è 1,3%. Le unità dedicate sono definite come quelle affittate a breve termine per più di 120 giorni all’anno. La percentuale di tutte le strutture per affitti brevi (dedicate e non dedicate) sul totale del patrimonio immobiliare italiano è dell’1,3%. Fonte: Nomisma.</span><br /> <span style="font-weight: 400"><sup>3</sup>Secondo Nomisma, le abitazioni dedicate agli affitti brevi – ovvero affittate per più di 120 giorni all’anno – rappresentano il 6,1% del totale delle unità abitative nel centro storico di Firenze. Le unità dedicate agli affitti brevi costituiscono inoltre il 4,5% del patrimonio abitativo del Municipio I di Roma e il 3,5% dell’inventario residenziale del centro storico di Venezia.</span></p> </div> <div class="post__footerBoilerplate"> <h2 class="post__footerBoilerplateHeader"> Chi siamo </h2> <div class="post__footerBoilerplateText"> <p><span style="font-weight: 400">Airbnb è stata fondata nel 2007, quando due host decisero di accogliere per la prima volta tre ospiti nella loro casa di San Francisco. Da allora, questa community è cresciuta e oggi conta oltre 5 milioni di host, che a loro volta hanno ospitato </span><span style="font-weight: 400">più di 2,000 miliardi</span><span style="font-weight: 400"> di persone in quasi tutti i paesi del mondo. Ogni giorno, gli host offrono spazi unici ed Esperienze, che consentono a ospiti e partecipanti di interagire con le comunità locali in un modo più genuino.</span></p> </div> </div> </footer> <div class="mediaAssets post__downloadableAssets alignwide" id="mediaAssetsSection"> <div class="row"> <div class="downloadableAssets__brandMaterials"> <a class="btn" href="https://news.airbnb.com/wp-content/uploads/sites/4/2023/09/airbnb_brand-assets.zip" download> <span class="downloadableAssets__buttonText">Scarica le risorse del logo</span> <svg width="16" height="17" viewBox="0 0 16 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 14V16H2L2 14L14 14ZM8 12.792C8.19694 12.7924 8.39201 12.7538 8.574 12.6786C8.75599 12.6033 8.92133 12.4928 9.0605 12.3535L13.707 7.707L12.293 6.293L9 9.586V1.5L7 1.5L7 9.586L3.707 6.293L2.293 7.707L6.9395 12.3535C7.07866 12.4929 7.24399 12.6033 7.42598 12.6786C7.60798 12.7538 7.80306 12.7924 8 12.792V12.792Z" fill="#222222"/> </svg> </a> </div> 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