快消品品牌策划如何做？

<!DOCTYPE html> <html> <head> <meta charset="UTF-8"> <meta name="applicable-device" content="pc,mobile" /> <meta http-equiv="Cache-Control" content="no-transform" /> <meta http-equiv="Cache-Control" content="no-siteapp" /> <meta content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no" name="viewport"> <title>快消品品牌策划如何做？ - 品牌策划网</title> <meta name="keywords" content="" /> <meta name="description" content="快消品品牌策划在当今竞争激烈的市场中显得尤为关键，它不仅包括品牌定位和目标受众分析，还涵盖了品牌形象的塑造与传播。以下是对快消品品牌策划的深入解析。一、品" /> <link rel="stylesheet" href="/skin/css/global.css" /> <link rel="stylesheet" href="/skin/css/style.css" /> <link rel="stylesheet" media="only screen and (max-width: 1280px)" href="../skin/css/pc-i-style.css" /> <link rel="stylesheet" media="only screen and (min-width: 769px) and (max-width:1024px)" href="../skin/css/pc-m-style.css" /> <link rel="stylesheet" media="only screen and (max-width: 768px)" href="../skin/css/flat-style.css" /> <link rel="stylesheet" media="only screen and (max-width: 480px)" href="../skin/css/phone-style.css" /> </head> <body> <form method="post" action="./content-d1-11389.html?tid=1&id=11389" id="form1"> <div class="aspNetHidden"> <input type="hidden" name="__VIEWSTATE" id="__VIEWSTATE" value="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" /> </div> <div class="aspNetHidden"> <input type="hidden" name="__VIEWSTATEGENERATOR" id="__VIEWSTATEGENERATOR" value="90F38382" /> </div> <div class="header box_shad"> <div class="d_site bg_f8"> <div class="site_nav site_auto clear"> <div class="f_l font_12"><div class="h_line_32 clear"><a class="inline_bk mg_r_10 color_blue f_l" href="/user/u_login.aspx">登录</a><a class="inline_bk color_666 mg_r_10 f_l" href="/user/register.aspx">注册</a><a class="inline_bk color_666 f_l" href="javascript:;"><i class="f_l icon infor_blk_com mg_r_6 mg_t_10"></i><em class="f_l">消息</em></a></div></div> <div class="f_r font_12"> <ul> <li><div class="site_nav_li"><a class="inline_bk mg_r_10 color_666 f_l" href="/user/u_login.aspx" target="_blank">我的参谋</a></div></li><li><div class="site_nav_li"><a class="inline_bk mg_r_10 color_666 f_l" href="/user/u_login.aspx" target="_blank">我要投稿</a></div></li><li><div class="vip-but"><a class="gicon-vip" href="https://www.pinpaicehua.net/member/" title="vip会员"></a></div></li> <li> <div class="site_nav_li color_blue"> <i class="f_l icon tel_blk_com mg_r_6 mg_t_10"></i> <em class="f_l">咨询热线：<b>0755-84872831</b></em> </div> </li> </ul> </div> </div> </div> <div class="header_con"> <div class="site_auto clear"> <div class="head_logo f_l"> <a href="https://www.pinpaicehua.net/"> <img src="/upload/未标题-2.jpg" alt="品牌策划网——非凡参谋" title="品牌策划网——非凡参谋" /> </a> </div> <div class="navs f_r font_16"> <ul class="clear menu-box"> <li><span><a href="/" title="首页">首页</a></span></li> <li in-data="case"><span><span><a href="https://www.pinpaicehua.net/case/" title="分类案例" >分类案例</a></span><div class="submenu clear"><div class="site_auto"><div class="submenu_l"><i>专业筛选</i><ul><li><a href="https://www.pinpaicehua.net/case/" title="不限">不限</a></li><li><a href="https://www.pinpaicehua.net/case/list-s14.html" title="品牌策划">品牌策划</a></li><li><a href="https://www.pinpaicehua.net/case/list-s16.html" title="设计（VI、包装）">设计（VI、包装）</a></li><li><a href="https://www.pinpaicehua.net/case/list-s80.html" title="空间设计">空间设计</a></li><li><a href="https://www.pinpaicehua.net/case/list-s211.html" title="传播推广">传播推广</a></li><li><a href="https://www.pinpaicehua.net/case/list-s79.html" title="投放策略">投放策略</a></li><li><a href="https://www.pinpaicehua.net/case/list-s82.html" title="网站建设">网站建设</a></li><li><a href="https://www.pinpaicehua.net/case/list-s83.html" title="宣传片/广告片">宣传片/广告片</a></li><li><a href="https://www.pinpaicehua.net/case/list-s212.html" title="自媒体代运营">自媒体代运营</a></li><li><a href="https://www.pinpaicehua.net/case/list-s81.html" title="工业设计">工业设计</a></li><li><a href="https://www.pinpaicehua.net/case/list-s15.html" title="管理咨询">管理咨询</a></li><li><a href="https://www.pinpaicehua.net/case/list-s84.html" title="电商运营">电商运营</a></li><li><a href="https://www.pinpaicehua.net/case/list-s85.html" title="其他">其他</a></li></ul></div><div class="submenu_l"><i>行业分类</i><ul><li><a href="https://www.pinpaicehua.net/case/" title="不限">不限</a></li><li><a href="https://www.pinpaicehua.net/case/list-t17.html" title="食品生鲜">食品生鲜</a></li><li><a href="https://www.pinpaicehua.net/case/list-t18.html" title="电子电器">电子电器</a></li><li><a href="https://www.pinpaicehua.net/case/list-t19.html" title="家居家具">家居家具</a></li><li><a href="https://www.pinpaicehua.net/case/list-t86.html" title="家纺鞋服">家纺鞋服</a></li><li><a href="https://www.pinpaicehua.net/case/list-t87.html" title="建材卫浴">建材卫浴</a></li><li><a href="https://www.pinpaicehua.net/case/list-t88.html" title="教育文产">教育文产</a></li><li><a href="https://www.pinpaicehua.net/case/list-t89.html" title="医疗保健">医疗保健</a></li><li><a href="https://www.pinpaicehua.net/case/list-t90.html" title="美妆日化">美妆日化</a></li><li><a href="https://www.pinpaicehua.net/case/list-t91.html" title="美容美发">美容美发</a></li><li><a href="https://www.pinpaicehua.net/case/list-t92.html" title="儿童母婴">儿童母婴</a></li><li><a href="https://www.pinpaicehua.net/case/list-t93.html" title="酒店餐饮">酒店餐饮</a></li><li><a href="https://www.pinpaicehua.net/case/list-t94.html" title="健身娱乐">健身娱乐</a></li><li><a href="https://www.pinpaicehua.net/case/list-t95.html" title="软件互联">软件互联</a></li><li><a href="https://www.pinpaicehua.net/case/list-t227.html" title="商业地产">商业地产</a></li><li><a href="https://www.pinpaicehua.net/case/list-t230.html" title="装备制造">装备制造</a></li><li><a href="https://www.pinpaicehua.net/case/list-t233.html" title="专业服务">专业服务</a></li><li><a href="https://www.pinpaicehua.net/case/list-t239.html" title="珠宝首饰">珠宝首饰</a></li><li><a href="https://www.pinpaicehua.net/case/list-t241.html" title="宠物用品">宠物用品</a></li><li><a href="https://www.pinpaicehua.net/case/list-t96.html" title="其他">其他</a></li></ul></div></div></div></li><li in-data="media"><span><span><a href="https://www.pinpaicehua.net/media/home.html" title="媒体市集" >媒体市集</a></span><div class="submenu clear"><div class="site_auto"><div class="submenu_l"><i>类型筛选</i><ul><li><a href="https://www.pinpaicehua.net/media/" title="不限">不限</a></li><li><a href="https://www.pinpaicehua.net/media/list-s25.html" title="交通户外">交通户外</a></li><li><a href="https://www.pinpaicehua.net/media/list-s100.html" title="楼宇社区">楼宇社区</a></li><li><a href="https://www.pinpaicehua.net/media/list-s101.html" title="影视院线">影视院线</a></li><li><a href="https://www.pinpaicehua.net/media/list-s98.html" title="网络广告">网络广告</a></li><li><a href="https://www.pinpaicehua.net/media/list-s213.html" title="软文公关">软文公关</a></li><li><a href="https://www.pinpaicehua.net/media/list-s97.html" title="自媒体运营">自媒体运营</a></li><li><a href="https://www.pinpaicehua.net/media/list-s99.html" title="电视电台">电视电台</a></li><li><a href="https://www.pinpaicehua.net/media/list-s24.html" title="杂志报刊">杂志报刊</a></li><li><a href="https://www.pinpaicehua.net/media/list-s23.html" title="明星网红">明星网红</a></li><li><a href="https://www.pinpaicehua.net/media/list-s102.html" title="公益赞助">公益赞助</a></li><li><a href="https://www.pinpaicehua.net/media/list-s103.html" title="其他">其他</a></li></ul></div><div class="submenu_l"><i>地域筛选</i><ul><li><a href="https://www.pinpaicehua.net/media/" title="不限">不限</a></li><li><a href="https://www.pinpaicehua.net/media/list-t26.html" title="北京">北京</a></li><li><a href="https://www.pinpaicehua.net/media/list-t27.html" title="上海">上海</a></li><li><a href="https://www.pinpaicehua.net/media/list-t28.html" title="广州">广州</a></li><li><a href="https://www.pinpaicehua.net/media/list-t29.html" title="深圳">深圳</a></li><li><a href="https://www.pinpaicehua.net/media/list-t104.html" title="成都">成都</a></li><li><a href="https://www.pinpaicehua.net/media/list-t105.html" title="杭州">杭州</a></li><li><a href="https://www.pinpaicehua.net/media/list-t106.html" title="重庆">重庆</a></li><li><a href="https://www.pinpaicehua.net/media/list-t107.html" title="西安">西安</a></li><li><a href="https://www.pinpaicehua.net/media/list-t108.html" title="苏州">苏州</a></li><li><a href="https://www.pinpaicehua.net/media/list-t109.html" title="武汉">武汉</a></li><li><a href="https://www.pinpaicehua.net/media/list-t110.html" title="南京">南京</a></li><li><a href="https://www.pinpaicehua.net/media/list-t111.html" title="天津">天津</a></li><li><a href="https://www.pinpaicehua.net/media/list-t112.html" title="郑州">郑州</a></li><li><a href="https://www.pinpaicehua.net/media/list-t113.html" title="长沙">长沙</a></li><li><a href="https://www.pinpaicehua.net/media/list-t114.html" title="东莞">东莞</a></li><li><a href="https://www.pinpaicehua.net/media/list-t115.html" title="佛山">佛山</a></li><li><a href="https://www.pinpaicehua.net/media/list-t116.html" title="宁波">宁波</a></li><li><a href="https://www.pinpaicehua.net/media/list-t117.html" title="青岛">青岛</a></li><li><a href="https://www.pinpaicehua.net/media/list-t118.html" title="沈阳">沈阳</a></li><li><a href="https://www.pinpaicehua.net/media/list-t235.html" title="其他">其他</a></li></ul></div></div></div></li><li in-data="news"><span><span><a href="https://www.pinpaicehua.net/news/home.html" title="知识资讯" >知识资讯</a></span><div class="submenu clear"><div class="site_auto"><div class="submenu_l"><i>知识分类</i><ul><li><a href="https://www.pinpaicehua.net/news/" title="不限">不限</a></li><li><a href="https://www.pinpaicehua.net/news/list-s3.html" title="品牌策划">品牌策划</a></li><li><a href="https://www.pinpaicehua.net/news/list-s4.html" title="活动营销">活动营销</a></li><li><a href="https://www.pinpaicehua.net/news/list-s5.html" title="广告创意">广告创意</a></li><li><a href="https://www.pinpaicehua.net/news/list-s62.html" title="顶尖文案">顶尖文案</a></li><li><a href="https://www.pinpaicehua.net/news/list-s63.html" title="品牌设计">品牌设计</a></li><li><a href="https://www.pinpaicehua.net/news/list-s64.html" title="推广宣传">推广宣传</a></li><li><a href="https://www.pinpaicehua.net/news/list-s65.html" title="销售渠道">销售渠道</a></li><li><a href="https://www.pinpaicehua.net/news/list-s66.html" title="公关传播">公关传播</a></li><li><a href="https://www.pinpaicehua.net/news/list-s67.html" title="洞察报告">洞察报告</a></li><li><a href="https://www.pinpaicehua.net/news/list-s68.html" title="人物访谈">人物访谈</a></li></ul></div><div class="submenu_l"><i>行业分类</i><ul><li><a href="https://www.pinpaicehua.net/news/" title="不限">不限</a></li><li><a href="https://www.pinpaicehua.net/news/list-t7.html" title="食品生鲜">食品生鲜</a></li><li><a href="https://www.pinpaicehua.net/news/list-t8.html" title="电子电器">电子电器</a></li><li><a href="https://www.pinpaicehua.net/news/list-t9.html" title="家居家具">家居家具</a></li><li><a href="https://www.pinpaicehua.net/news/list-t10.html" title="家纺鞋服">家纺鞋服</a></li><li><a href="https://www.pinpaicehua.net/news/list-t69.html" title="建材卫浴">建材卫浴</a></li><li><a href="https://www.pinpaicehua.net/news/list-t70.html" title="教育文产">教育文产</a></li><li><a href="https://www.pinpaicehua.net/news/list-t71.html" title="医疗保健">医疗保健</a></li><li><a href="https://www.pinpaicehua.net/news/list-t72.html" title="美妆日化">美妆日化</a></li><li><a href="https://www.pinpaicehua.net/news/list-t73.html" title="美容美发">美容美发</a></li><li><a href="https://www.pinpaicehua.net/news/list-t74.html" title="儿童母婴">儿童母婴</a></li><li><a href="https://www.pinpaicehua.net/news/list-t75.html" title="酒店餐饮">酒店餐饮</a></li><li><a href="https://www.pinpaicehua.net/news/list-t76.html" title="健身娱乐">健身娱乐</a></li><li><a href="https://www.pinpaicehua.net/news/list-t77.html" title="软件互联">软件互联</a></li><li><a href="https://www.pinpaicehua.net/news/list-t228.html" title="商业地产">商业地产</a></li><li><a href="https://www.pinpaicehua.net/news/list-t229.html" title="装备制造">装备制造</a></li><li><a href="https://www.pinpaicehua.net/news/list-t231.html" title="专业服务">专业服务</a></li><li><a href="https://www.pinpaicehua.net/news/list-t240.html" title="珠宝首饰">珠宝首饰</a></li><li><a href="https://www.pinpaicehua.net/news/list-t242.html" title="宠物用品">宠物用品</a></li><li><a href="https://www.pinpaicehua.net/news/list-t78.html" title="其他">其他</a></li></ul></div></div></div></li><li in-data="corporate"><span><span><a href="https://www.pinpaicehua.net/corporate/home.html" title="机构优选" >机构优选</a></span><div class="submenu clear"><div class="site_auto"><div class="submenu_l"><i>类型筛选</i><ul><li><a href="https://www.pinpaicehua.net/corporate/" title="不限">不限</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s43.html" title="品牌策划公司">品牌策划公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s45.html" title="设计（VI、包装）公司">设计（VI、包装）公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s142.html" title="空间设计公司">空间设计公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s214.html" title="公关公司">公关公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s190.html" title="乙方媒体公司">乙方媒体公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s144.html" title="网站建设公司">网站建设公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s215.html" title="视频制作公司">视频制作公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s146.html" title="自媒体代运营公司">自媒体代运营公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s143.html" title="工业设计公司">工业设计公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s44.html" title="管理咨询公司">管理咨询公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s145.html" title="电商运营公司">电商运营公司</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-s216.html" title="其他">其他</a></li></ul></div><div class="submenu_l"><i>地域筛选</i><ul><li><a href="https://www.pinpaicehua.net/corporate/" title="不限">不限</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t46.html" title="北京">北京</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t47.html" title="上海">上海</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t48.html" title="广州">广州</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t147.html" title="深圳">深圳</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t148.html" title="成都">成都</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t149.html" title="杭州">杭州</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t150.html" title="重庆">重庆</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t151.html" title="西安">西安</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t152.html" title="苏州">苏州</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t153.html" title="武汉">武汉</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t154.html" title="南京">南京</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t155.html" title="天津">天津</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t156.html" title="郑州">郑州</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t157.html" title="长沙">长沙</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t158.html" title="东莞">东莞</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t159.html" title="佛山">佛山</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t160.html" title="宁波">宁波</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t161.html" title="青岛">青岛</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t162.html" title="沈阳">沈阳</a></li><li><a href="https://www.pinpaicehua.net/corporate/list-t237.html" title="其他">其他</a></li></ul></div></div></div></li><li in-data="about"><span><span><a href="/about/list-d10.html" title="关于我们" >关于我们</a></span><div class="submenu clear"><div class="site_auto"></div></div></li> </ul> </div> <h2 id="mnavh"><span class="navicon"></span></h2> </div> </div> </div> <div class="phone-height"></div>  <input id="user_name1" type="text" placeholder="" class="fake-input" /> <input id="user_email1" type="text" placeholder="" class="fake-input" /> <input id="userpwd1" type="password" placeholder="" class="fake-input" /> <style>.fake-input {position: absolute;top: 0;left: 0;width: 0;height: 0;padding: 0;border: none;}</style> <div class="wary bg_f8 p_b_80"> <div class="cru site_auto"><a href='https://www.pinpaicehua.net/'>非凡参谋</a><a href='https://www.pinpaicehua.net/news/'>知识资讯</a><a>快消品品牌策划如何做？</a></div> <div class="news_page container site_auto clear"> <div class="n_p_l f_l"> <div class="box"> <div class="news_p_tit"> <h2>快消品品牌策划如何做？ <a class="news-collect" href="javascript:void(0);" onclick="subFormFollow('11389','news')"><i class="nicon_collect" title="收藏"></i><em class="inline_bk">收藏</em><em class="v_m">0</em></a></h2> <div class="stream_list_meta clear"> <div class="page_user f_l"> <a href="javascript:;" ><img src="/upload/allimg/4B4151172A485B0A.jpg"></a> <div class="u_b"> <i>非凡策划</i> <span class="time">2024-10-22 18:23:56</span> </div> </div> <div class="meta_sup f_r"> <span>0 评论</span><span>3600 浏览</span><span>0 喜欢</span> </div> </div> </div> <div class="article_content"><p> 快消品品牌策划在当今竞争激烈的市场中显得尤为关键，它不仅包括品牌定位和目标受众分析，还涵盖了品牌形象的塑造与传播。以下是对快消品品牌策划的深入解析。 </p> <p> <br /> </p> <p align="center"> <img src="/upload/image/202410/20241022182339_7845.jpg" alt="快消品品牌策划如何做？" /> </p> <p>   </p> <p> 一、品牌定位与分析 </p> <p>   </p> <p> 品牌定位是品牌策划的基石。企业需深入研究市场环境和竞争对手，明确目标受众的需求与偏好。通过精确的市场细分，企业能够识别自身的独特卖点，并有效地将其传达给潜在消费者，确保品牌在竞争中占据优势。 </p> <p>   </p> <p> 二、品牌形象的塑造 </p> <p>   </p> <p> 品牌形象的塑造涉及视觉识别系统、品牌故事和品牌价值观等方面。企业应设计出符合品牌个性的LOGO、色彩和字体，同时有效传达品牌的文化和理念。这种一致性将增强消费者对品牌的记忆，进而提升品牌忠诚度。 </p> <p>   </p> <p> 三、品牌视觉识别系统（VI系统） </p> <p>   </p> <p> VI系统是品牌形象的重要组成部分，涵盖品牌的标志（LOGO）、名称、字体、颜色及包装等视觉元素。这些元素共同决定了消费者对品牌的第一印象和认知。设计师需确保这些视觉元素在不同应用场景中保持一致，以提高品牌的辨识度。 </p> <p>   </p> <p> 四、品牌传播与推广策略 </p> <p>   </p> <p> 品牌传播策略包括广告推广、公关活动、社交媒体营销及线下活动等多种方式，旨在让更多人了解并认同品牌，提升品牌影响力和销售业绩。企业需制定详细的市场推广计划，并定期评估效果，以便及时调整策略，适应不断变化的市场需求。 </p> <p>   </p> <p> 五、品牌管理 </p> <p>   </p> <p> 品牌策划并非一次性任务，而是一个持续的过程。企业需定期监测品牌表现，收集消费者反馈，并根据市场变化做出调整。通过有效的品牌管理，可以确保品牌保持活力与竞争力。 </p> <p>   </p> <p> 六、品牌传播与沟通 </p> <p>   </p> <p> 品牌形象设计不仅限于视觉元素的选择与组合，还包括传播与沟通策略的制定。企业需通过多种有效的传播渠道与沟通方式，将品牌形象传递给目标受众，并与之建立情感连接。这包括社交媒体营销、广告投放和公关活动等多种手段的综合运用。 </p> <p>   </p> <p> 七、市场调研 </p> <p>   </p> <p> 市场调研是品牌策划的基础。企业需进行竞争对手分析、行业分析、消费者分析以及产品SWOT分析。这些调研将帮助企业深入了解市场环境、竞争对手及目标消费者的需求，从而制定有效的品牌策略。 </p> <p>   </p> <p> 八、品牌全案策划 </p> <p>   </p> <p> 品牌全案策划是一个系统性的过程，旨在通过全面的市场调研、品牌定位、形象塑造与推广策略，帮助企业建立和维护品牌形象，提升市场竞争力。品牌全案策划包括市场策略、品牌策略与宣传策略三个部分，这三者相互关联，共同构成品牌全案的框架。 </p> <p>   </p> <p> 结语 </p> <p>   </p> <p> 快消品品牌策划是一个复杂而细致的过程，涵盖品牌定位、形象塑造、视觉识别系统、传播策略和品牌管理等多个方面。通过科学的策划与持续的管理，企业能够在竞争激烈的市场中树立强大的品牌影响力，实现长期发展。有效的品牌策划不仅能提升品牌的市场认知度与消费者的忠诚度，还能增强企业的市场竞争力，最大化商业价值。 </p></div> <div class="article_give"> <div class="feed" id="feed1"> <div class="heart " id="like1" rel="like" onclick="OnClickFav(this,'11389','0')"></div> <div class="likeCount" id="likeCount1">0</div> </div> </div> <div class="article_statement"> <p class="gray">版权声明：本文内容由互联网用户自发贡献，该文观点仅代表作者本人。本站仅提供信息存储空间服务，不拥有所有权，不承担相关法律责任。如发现本站有涉嫌抄袭侵权/违法违规的内容，请发送邮件至：pinpaicehua2024@163.com 举报，一经查实，本站将立刻删除。</p> <p class="red"></p> </div> <div class="cl_share clear"> <div class="cl_cat f_l"><a href="https://www.pinpaicehua.net/news/list-s3.html" target="_blank"><span>#</span>品牌策划</a><a href="https://www.pinpaicehua.net/news/list-t7.html" target="_blank"><span>#</span>食品生鲜</a></div> <div class="share_con f_r"> <div id="share-2"></div> </div> </div> </div> <div class="review"> <div class="box"> <div class="log-out"> <div class="log-out-title"><h3>发表评论</h3></div> <div class="comment-form clear"> <h4><a href="javascript:;" onclick="popSignin()" class="login" title="登录">登录</a><span>后发表评论</span></h4> <textarea placeholder="发表您的看法..." id="aContent" class="reviews_box" onkeyup="textLimitCheck(this, 100);"></textarea> <a class="review-submit" href="javascript:;" onclick="subFormAnswer('11389','','aContent')" title="提交评论">提交评论</a> <input type="hidden" id="hId"> </div> </div> <div class="user-comment"> </div> </div> </div> <div class="rel_act mg_t_50"> <div class="title"> <i>文章推荐</i> </div> <div class="r_a_con clear"> <div class="item clear"> <div class="tp f_l"> <a href="https://www.pinpaicehua.net/news/content-d1-11398.html" target="_blank" title="护肤品品牌策划怎么做"> <img src="/upload/allimg/1A1AC225AAD844A2.jpg" /></a> </div> <div class="text f_r"> <h3><a href="https://www.pinpaicehua.net/news/content-d1-11398.html" target="_blank" title="护肤品品牌策划怎么做">护肤品品牌策划怎么做</a></h3> <p><span>2024-10-29</span></p> </div> </div> <div class="item clear"> <div class="tp f_l"> <a href="https://www.pinpaicehua.net/news/content-d1-11397.html" target="_blank" title="文旅地产品牌策划方案怎么写"> <img src="/upload/allimg/A9F3C981893E1F15.jpg" /></a> </div> <div class="text f_r"> <h3><a href="https://www.pinpaicehua.net/news/content-d1-11397.html" target="_blank" title="文旅地产品牌策划方案怎么写">文旅地产品牌策划方案怎么写</a></h3> <p><span>2024-10-26</span></p> </div> </div> <div class="item clear"> <div class="tp f_l"> <a href="https://www.pinpaicehua.net/news/content-d1-11396.html" target="_blank" title="阿玛尼品牌策划方案分析"> <img src="/upload/allimg/CF0CE2101E9EAA21.jpg" /></a> </div> <div class="text f_r"> <h3><a href="https://www.pinpaicehua.net/news/content-d1-11396.html" target="_blank" title="阿玛尼品牌策划方案分析">阿玛尼品牌策划方案分析</a></h3> <p><span>2024-10-26</span></p> </div> </div> <div class="item clear"> <div class="tp f_l"> <a href="https://www.pinpaicehua.net/news/content-d1-11395.html" target="_blank" title="化妆品品牌策划成本领先战略分析"> <img src="/upload/allimg/A844CA24FB1CE476.jpg" /></a> </div> <div class="text f_r"> <h3><a href="https://www.pinpaicehua.net/news/content-d1-11395.html" target="_blank" title="化妆品品牌策划成本领先战略分析">化妆品品牌策划成本领先战略分析</a></h3> <p><span>2024-10-25</span></p> </div> </div> </div> </div> </div> <div class="n_p_r f_r"> <input name="AdCatalog_1" type="hidden" id="AdCatalog_1" in-id="4" in-att="" in-type="" in-top="2" /> <div class="pop_act"> <div class="title"> <i>热门文章</i> <input name="Catalog_1" type="hidden" id="Catalog_1" value="热门文章" in-id="r" in-att="0" in-type="news" in-top="10" /> </div> <div class="pap_act_con mg_t_15"> <ul> <li> <a href="https://www.pinpaicehua.net/news/content-d1-11323.html" target="_blank" title="">价值主张包括哪些内容？要素怎么描述？</a> </li> <li> <a href="https://www.pinpaicehua.net/news/content-d1-11322.html" target="_blank" title="">活动推广方式都有哪些？怎么做营销推广方案？</a> </li> <li> <a href="https://www.pinpaicehua.net/news/content-d1-11321.html" target="_blank" title="">圣诞借势海报设计理念是什么？有值得借鉴的创意吗？</a> </li> <li> <a href="https://www.pinpaicehua.net/news/content-d1-11320.html" target="_blank" title="">7月公关日历有哪些内容？开展什么主题活动好？</a> </li> <li> <a href="https://www.pinpaicehua.net/news/content-d1-11319.html" target="_blank" title="">公众号广告投放是做什么的？如何收费的？</a> </li> <li> <a href="https://www.pinpaicehua.net/news/content-d1-11312.html" target="_blank" title="">数字营销是什么意思？发展趋势怎样？</a> </li> <li> <a href="https://www.pinpaicehua.net/news/content-d1-11308.html" target="_blank" title="">靠营销和广告做起来的品牌有哪些？如何成功的？</a> </li> <li> <a href="https://www.pinpaicehua.net/news/content-d1-11121.html" target="_blank" title="">江小白logo用了什么字体？有哪些作用？</a> </li> <li> <a href="https://www.pinpaicehua.net/news/content-d1-11107.html" target="_blank" title="">活动打折促销文案怎么写？哪些是吸引人的？</a> </li> <li> <a href="https://www.pinpaicehua.net/news/content-d1-8528.html" target="_blank" title="">高端卫浴品牌TOTO的营销战略成功之道</a> </li> </ul> </div> </div> <div class="n_c_box_r mg_t_20 box_shad"> <div class="tit_ify clear"> <div class="title font_18 font_wei_in color_333 f_l"> <i>推荐案例</i> <input name="Catalog_2" type="hidden" id="Catalog_2" value="推荐案例" in-id="t" in-att="0" in-type="case" in-top="4" /> </div> <div class="change mg_t_5 f_r"> <a href="https://www.pinpaicehua.net/case/" target="_blank" title="">更多 ></a> </div> </div> <div class="l_h_con mg_t_15"> <div class="gs_item"> <a href="https://www.pinpaicehua.net/case/content-d2-8905.html" target="_blank"> <img src="/upload/allimg/E80AFCC1535E123A.png" alt="伟星管品牌全案策划" /> </a> <h3><a href="https://www.pinpaicehua.net/case/content-d2-8905.html" target="_blank">伟星管品牌全案策划</a></h3> </div> <div class="gs_item"> <a href="https://www.pinpaicehua.net/case/content-d2-8906.html" target="_blank"> <img src="/upload/allimg/2DEF8B8CDE19044B.png" alt="飞科电器品牌策划" /> </a> <h3><a href="https://www.pinpaicehua.net/case/content-d2-8906.html" target="_blank">飞科电器品牌策划</a></h3> </div> <div class="gs_item"> <a href="https://www.pinpaicehua.net/case/content-d2-9810.html" target="_blank"> <img src="/upload/allimg/195A11CD46971B9B.png" alt="郑州含英教育品牌全案策划" /> </a> <h3><a href="https://www.pinpaicehua.net/case/content-d2-9810.html" target="_blank">郑州含英教育品牌全案策划</a></h3> </div> <div class="gs_item"> <a href="https://www.pinpaicehua.net/case/content-d2-9623.html" target="_blank"> <img src="/upload/allimg/BCDCA531FC695E12.png" alt="微单电动自行车品牌设计" /> </a> <h3><a href="https://www.pinpaicehua.net/case/content-d2-9623.html" target="_blank">微单电动自行车品牌设计</a></h3> </div> </div> </div> </div> </div> </div> <script src="/skin/js/jquery-1.6.2.js"></script> <script type="text/javascript" src="/skin/js/jquery.reveal.js"></script> <div class="footer"> <div class="site_auto"> <div class="com_coop_tel clear"> <div class="f_com f_l"> <p>关于非凡参谋，</p> <p>一家品牌知识体系学习与需求赋能平台。</p> <p>我们的使命：帮助有理想的企业把品牌做好！</p> <p>我们的价值观：成就品牌主伟大品牌人！</p> </div> <div class="f_coop f_l"> <h4>合作伙伴</h4> <ul> <li> <a href="javascript:;" title=""> <img src="/skin/images/coop_icon1.png" alt="" /> </a> </li> <li> <a href="javascript:;" title=""> <img src="/skin/images/coop_icon3.png" alt="" /> </a> </li> <li> <a href="javascript:;" title=""> <img src="/skin/images/coop_icon2.png" alt="" /> </a> </li> <li> <a href="javascript:;" title=""> <img src="/skin/images/coop_icon4.png" alt="" /> </a> </li> </ul> </div> <div class="f_tel f_r"> <em>客服热线</em> <i>0755-84872831</i> <a href="javascript:;" class="get_kflink"><span class="icon f_tel_icon"></span>立即咨询</a> </div> </div> <div class="menu_copy_wx clear"> <div class="f_menu_copy f_l"> <div class="f_menu"><a href='https://www.pinpaicehua.net/about/list-d10.html' target='_blank'>关于我们</a><a href='https://www.pinpaicehua.net/about/list-d11.html' target='_blank'>服务协议</a><a href='https://www.pinpaicehua.net/about/list-d13.html' target='_blank'>隐私政策</a><a href='https://www.pinpaicehua.net/about/list-d15.html' target='_blank'>品牌联盟会</a></div> <div class="f_copy"> <div class="copy_ba"> <p>版权声明：本文内容由互联网用户自发贡献，该文观点仅代表作者本人。本站仅提供信息存储空间服务，不拥有所有权，不承担相关法律责任。如发现本站有涉嫌抄袭侵权/违法违规的内容，请发送邮件至：pinpaicehua2024@163.com 举报，一经查实，本站将立刻删除。</p> </div> <div class="copy_per"> <p>  <a href="https://beian.miit.gov.cn/" target="_blank" rel="nofollow">粤ICP备2022134935号</a> </p> </div> <div class="copy_gov"> <p> <img src="/skin/images/f_pq.jpg" alt="" /> </p> </div> </div> </div> <div class="f_wx f_r"> <img src="/upload/allimg/40F73DA9C2518C14.jpg" /> <i>扫码添加微信</i> </div> </div> </div> </div> <meta content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no" name="viewport"> <link rel="stylesheet" media="only screen and (max-width: 1280px)" href="/skin/css/pc-i-style.css" /> <link rel="stylesheet" media="only screen and (min-width: 769px) and (max-width:1024px)" href="/skin/css/pc-m-style.css" /> <link rel="stylesheet" media="only screen and (max-width: 768px)" href="/skin/css/flat-style.css" /> <link rel="stylesheet" media="only screen and (max-width: 480px)" href="/skin/css/phone-style.css" /> <script type="text/javascript" src="/skin/js/jquery-1.11.0.min.js"></script> <script type="text/javascript" src="/user/js/u_Submit.js"></script> <script type="text/javascript" src="/skin/js/slideverify.js"></script> <script type="text/javascript" src="/skin/js/global.js"></script> <div id="jqueryPopSignin"></div>  <script> var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?11b0656737791ca143af2d4883d20973"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })(); </script>  <script type="text/javascript"> $(window).scroll(function() { if ($(this).scrollTop() > 300) { $('.tender-adver').addClass('tender-adver-dis'); } else { $('.tender-adver').removeClass('tender-adver-dis'); } }); $( '.ten-adv-dis' ).on( 'click', function( e ) { $( '.tender-adver' ).toggle(); }); </script> <div class="union-float"> <a href="https://www.pinpaicehua.net/activity/content-d4-11375.html"> <img src="/skin/images/union_course.png" alt="《昆仑战略定位班》开课了 - 品牌策划网"> </a> </div>  <script>(function() {var _53code = document.createElement("script");_53code.src = "https://tb.53kf.com/code/code/b647899339eaf61a06a4b580244121ee5/2";var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(_53code, s);})();</script>  <link rel="stylesheet" href="/skin/css/share.min.css"> <script src="/skin/js/jquery.share.min.js"></script> <script> $('#share-2').share({ sites: ['qzone', 'qq', 'weibo', 'wechat'] }); $(document).ready(function () { $('body').on("click", '.heart', function () { var A = $(this).attr("id"); var B = A.split("like"); var messageID = B[1]; var C = parseInt($("#likeCount" + messageID).html()); $(this).css("background-position", "") var D = $(this).attr("rel"); if (D === 'like') { $("#likeCount" + messageID).html(C + 1); $(this).addClass("heartAnimation").attr("rel", "unlike"); } else { $("#likeCount" + messageID).html(C - 1); $(this).removeClass("heartAnimation").attr("rel", "like"); $(this).css("background-position", "left"); } }); }); </script> <script type="text/javascript" src="/skin/js/hc-sticky.js"></script> <script> var Sticky = new hcSticky(".n_p_r", { stickTo: ".news_page", followScroll: false, queries: { 680: { disable: true } } }); </script> </form> </body> </html>

CINXE.COM

快消品品牌策划如何做？ - 品牌策划网