Racial Equity Impact Practice

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module-type-hero-image header-white" data-magellan-group="mag_id_14383" id="mag_id_14383-trigger-1" data-magellan-target="mag_id_14383-trigger-1"> <div class="background-image" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2022/04/REIP-Photo-with-Art-CA-iStock-1249641728-copy-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2022/04/REIP-Photo-with-Art-CA-iStock-1249641728-copy-scaled.jpg?fit=max&w=1024&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2022/04/REIP-Photo-with-Art-CA-iStock-1249641728-copy-scaled.jpg?fit=max&w=1200&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2022/04/REIP-Photo-with-Art-CA-iStock-1249641728-copy-scaled.jpg?fit=max&w=1440&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2022/04/REIP-Photo-with-Art-CA-iStock-1249641728-copy-scaled.jpg?fit=max&w=1440&auto=format,compress&q=80, retina]"></div> <div class="row collapse expanded"> <div class="small-12 column"> <div class="block-content"> <h1>Racial Equity Impact Practice <span>Empowering advocates and allies to activate their equity potential</span></h1> </div> <span class="scroll">Scroll</span> </div> </div> </section>   <section class="case-study-modules-container" data-case-study-id="14383">  <nav class="case-study-nav"> <ul data-magellan id='magellan-mag_id_14383'> <li><a href="#mag_id_14383-trigger-1"><span><i>01.</i> Intro to REIP</a></span></li> <li><a href="#mag_id_14383-trigger-2"><span><i>02.</i> Our background</a></span></li> <li><a href="#mag_id_14383-trigger-3"><span><i>03.</i> Foundational Equity Impact Offerings</a></span></li> <li><a href="#mag_id_14383-trigger-4"><span><i>04.</i> Movement-Generous Content </a></span></li> <li><a href="#mag_id_14383-trigger-5"><span><i>05.</i> Coalition Spaces</a></span></li> <li><a href="#mag_id_14383-trigger-6"><span><i>06.</i> Work with us </a></span></li> <li><a href="#mag_id_14383-trigger-7"><span><i>07.</i> Relevant Work</a></span></li> </ul> </nav>   <div class="module module-type-case-study-info" > <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <span class="headline">An <strong>open, just, and habitable</strong> world for <strong>people of color...</strong></span> <p><span style="font-weight: 400;">…means closing gaps and centering marginalized perspectives — not only for communities of color, but for every group that’s been marginalized, disenfranchised, or overlooked in our societies.</span></p> <p><span style="font-weight: 400;">It’s time for “making social impact” to mean taking on this work.</span></p> <p><span style="font-weight: 400;">The Racial Equity Impact Practice at Purpose works to advance equity-centered social impact, supporting our partners in using their platforms to <strong>action their equity commitments and improve outcomes for oppressed people</strong> however they can. </span></p> <p><span style="font-weight: 400;">By being inclusive and considerate of how different communities are affected by systems and social dynamics — and working constructively across sectors and diverse perspectives — we can expand impact possibilities, reduce harms, and foster restoration for underserved groups around the world. The result will not only uplift those who have directly suffered injustice, but advance <em>all</em> of us in the fight for an open, just, and habitable world. </span></p> <p><span style="font-weight: 400;">If you can see possibilities for your impact work to advance equity, let us support you in realizing a bold vision. Contact us at <a class="c-link" tabindex="-1" href="mailto:weare@purpose.com" target="_blank" rel="noopener noreferrer" data-stringify-link="mailto:weare@purpose.com" data-sk="tooltip_parent" aria-haspopup="menu" aria-expanded="false" data-remove-tab-index="true">weare@purpose.com</a>.</span></p> <div class="row"> <div class="small-12 medium-6 column"> <span class="subhead">Project Type:</span> <span class="tags"> <a href="https://www.purpose.com/project-type/branding/" rel="tag">Branding</a>, <a href="https://www.purpose.com/project-type/campaign/" rel="tag">Campaign</a>, <a href="https://www.purpose.com/project-type/strategy/" rel="tag">Strategy</a>, <a href="https://www.purpose.com/project-type/video/" rel="tag">Video</a>, <a href="https://www.purpose.com/project-type/website/" rel="tag">Website</a> </span> </div> <div class="small-12 medium-6 column"> <span class="subhead">Links:</span> <a href="https://www.purpose.com/equity-frameworks/" class="project-links">Exploring Racial Equity Impact Microsite</a> <a href="https://www.purpose.com/equity-and-impact-a-new-practice-dedicated-to-turning-racial-equity-awakenings-into-meaningful-action/" class="project-links">Equity and Impact: A New Practice Dedicated to Turning Racial Equity Awakenings into Meaningful Action</a> </div> </div> </div> </div> </div>   <div class="module module-type-1-up-image" > <div class="row"> <div class="small-12 column"> <div data-fadein> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/04/REIP_Website_v02-2.jpg?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/04/REIP_Website_v02-2.jpg?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2022/04/REIP_Website_v02-2.jpg?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2022/04/REIP_Website_v02-2.jpg?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="" > </div> </div> </div> </div>   <div class="module module-type-text " id="mag_id_14383-trigger-2" data-magellan-target="mag_id_14383-trigger-2"> <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <span class="headline" data-fadein><i>02.</i> Our background</span> <div data-fadein> <p><span style="font-weight: 400;">The Racial Equity Impact Practice combines<strong> impact experience with an intersectional equity, diversity, and inclusion lens</strong>. Our approach builds on Purpose’s 13 years of campaigning for human rights and dignity across a range of issues.</span></p> <p><span style="font-weight: 400;">Our skills and experience, brought to bear within Purpose’s global network of campaigners, creatives, strategists, and impact evaluation specialists, include:</span></p> <p><span style="font-weight: 400;">Equity Diversity and Inclusivity strategy and innovation • impact-centered brand and narrative strategy • issue content ideation and production • corporate purpose strategy and messaging • community-based participatory action research and programming • coalition building • community assessments • equity-centered systems analysis and design</span></p> </div> </div> </div> </div>   <div class="module module-type-1-up-image" > <div class="row"> <div class="small-12 column"> <div data-fadein> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/04/REIP_Website_v012.jpg?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/04/REIP_Website_v012.jpg?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2022/04/REIP_Website_v012.jpg?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2022/04/REIP_Website_v012.jpg?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="We Believe" > </div> </div> </div> </div>   <div class="module module-type-text " id="mag_id_14383-trigger-3" data-magellan-target="mag_id_14383-trigger-3"> <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <span class="headline" data-fadein><i>03.</i> Foundational Equity Impact Offerings</span> <div data-fadein> <p><span style="font-weight: 400;">We’ve had the privilege of helping nonprofit, business, and philanthropic partners discover their potential for equity-centered social impact for years. Our Foundational Equity Impact Offerings package<strong> what we’ve learned in buildable configurations</strong>.</span></p> <p><span style="font-weight: 400;">See descriptions below and select samples under ‘Relevant work.’</span></p> </div> </div> </div> </div>   <div class="module module-type-accordion" > <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <ul class="accordion" data-deep-link="true" data-accordion data-multi-expand data-slide-speed="750" data-allow-all-closed="true"> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Systemic Issue Storytelling</span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">A close revisit of your organization’s issue space through an equity lens. Together, we uncover systemic causes, effects, barriers, and opportunities in your issue space that may not have been uplifted in past manifestations of your mission. You walk away with new inspiration to drive your storytelling and advocacy.</span></p> </div> </div> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Ethical Storytelling Refresh</span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">An audit and update of your organization’s approach to issue storytelling and content creation. We help your team use an equity lens to identify opportunities to make systemic concepts accessible and center appropriate perspectives as you raise awareness and spark action among your audiences.</span></p> </div> </div> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Equity-Centered Branding</span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">A new or refreshed organizational brand that clearly and authentically captures your commitment to equitable impact. We layer our purposeful branding process with a thoughtful equity lens to make your identity a platform for systemic storytelling, equity-driving action, and community relationship-building.</span></p> </div> </div> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Community Listening Experience</span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">A community-based participatory research approach that helps you map impact possibilities with first-person perspectives in mind. Our efforts combine qualitative research and relational organizing tactics to produce a unique and actionable set of insights into a given audience, community, or ecosystem. </span></p> </div> </div> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Digital Movement-Making Sprint</span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">A capacity-building sprint designed to help frontline justice organizations mobilize its audiences, based on what the moment calls for. From real-time activation, to long-term learning and list growth, we workshop your real-world advocacy scenario and equip you to optimize your efforts online.</span></p> </div> </div> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Equity Action Platform</span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">Our engagement-driving digital design and campaigning approach, built to guide your audiences through nuanced issue spaces and their equity implications. Together, we’ll look for ways to creatively manifest systemic stories, and to drive your audiences toward appropriate advocacy actions that advance your equity goals.</span></p> </div> </div> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Equitable Purpose Activation</span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">An equity-centered brand purpose process. As with our Equity-Centered Branding, we’ll help you develop and launch an action-oriented purpose area for your organization that serves as an organic platform for equitable impact, while staying true to your core identity and mission. </span></p> </div> </div> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Employee Equity Activation</span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">An empowering platform for your employee population to participate in your equity impact plans. We’ll spend time with your employee community to bridge where their perspective meets yours, and work with you to develop action opportunities for the entire organization to drive equitable outcomes where you live and work.</span></p> </div> </div> </div> </li> </ul> </div> </div> </div>   <div class="module module-type-text " > <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <div data-fadein> <h2><strong>Partner case study: KABOOM! Equity-Centered Branding </strong></h2> <p><span style="font-weight: 400;">Purpose partner KABOOM! shares how Equity-Centered Branding helped the organization position its work as action against systemic inequity in an authentic, brand-appropriate way — unlocking <strong>new credibility and resources to scale its impact</strong> as a result.</span></p> </div> </div> </div> </div>   <div class="module module-type-video" > <div class="row"> <div class="small-12 column"> <div class="responsive-embed widescreen video-container" data-fadein> <div class="cover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2022/04/Screen-Shot-2022-04-15-at-12.30.43-PM.png?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2022/04/Screen-Shot-2022-04-15-at-12.30.43-PM.png?fit=max&w=1024&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2022/04/Screen-Shot-2022-04-15-at-12.30.43-PM.png?fit=max&w=1200&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2022/04/Screen-Shot-2022-04-15-at-12.30.43-PM.png?fit=max&w=1440&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2022/04/Screen-Shot-2022-04-15-at-12.30.43-PM.png?fit=max&w=1440&auto=format,compress&q=80, retina]"> <a class="btn-play" data-play-video="<iframe title="Equity-Centered Branding: Purpose and KABOOM!" src="https://player.vimeo.com/video/699827652?h=035cbcdf37&dnt=1&app_id=122963" width="640" height="360" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>">Play</a> </div> </div> </div> </div> </div>   <div class="module module-type-text " > <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <div data-fadein> <p><span style="font-weight: 400;">Don’t see yourself in our Foundational Equity Impact Offerings? We work directly with partners to design and launch bespoke projects responding to their unique opportunities and needs.</span></p> </div> </div> </div> </div>   <div class="module module-type-text " id="mag_id_14383-trigger-4" data-magellan-target="mag_id_14383-trigger-4"> <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <span class="headline" data-fadein><i>04.</i> Movement-Generous Content </span> <div data-fadein> <p><span style="font-weight: 400;">We publish <strong>open-access guides, frameworks, and ideas</strong> as self-serve entry points to thoughtful equity action-planning.</span></p> <p>Our 2021 piece, Exploring Racial Equity Impact, was recognized by The Indigo Awards with a Gold award in Website Design for Design for Social Change and an Anthem Award with a Silver award in Diversity, Equity, & Inclusion – Research Projects/Publications.</p> <p>Explore our published digital guides below:</p> </div> </div> </div> </div>   <div class="module module-type-full-bleed-image" > <div class="row expanded collapse"> <div class="small-12 column"> <div> <a href="https://www.purpose.com/choose-both/" target="_blank"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/04/BlogImage-scaled.jpg?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/04/BlogImage-scaled.jpg?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2022/04/BlogImage-scaled.jpg?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2022/04/BlogImage-scaled.jpg?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="" > <span class="page-title">Choose Both Guide to Equity & Evidence for Impact</span> <span class="link">See more <i></i></span> </a> </div> </div> </div> </div>   <div class="module module-type-full-bleed-image" > <div class="row expanded collapse"> <div class="small-12 column"> <div> <a href="https://www.purpose.com/equity-frameworks/" target="_blank"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/02/equity-hero_blog-1.jpg?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2021/02/equity-hero_blog-1.jpg?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2021/02/equity-hero_blog-1.jpg?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2021/02/equity-hero_blog-1.jpg?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="image of woman standing with her fist in the air and a COVID mask on" > <span class="page-title">Exploring Equity Impact in the U.S. and Beyond</span> <span class="link">See more <i></i></span> </a> </div> </div> </div> </div>   <div class="module module-type-full-bleed-image" > <div class="row expanded collapse"> <div class="small-12 column"> <div> <a href="https://docs.google.com/presentation/d/1aSp4A0lq8aQ8q1FewJB2wVyKHXu_hjft/edit?usp=sharing&ouid=105712765812105268848&rtpof=true&sd=true" target="_blank"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/04/Art-Racial-Justice-Story-Studio-Toolkit-_-Purpose-Partners-_-October-2020.png?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/04/Art-Racial-Justice-Story-Studio-Toolkit-_-Purpose-Partners-_-October-2020.png?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2022/04/Art-Racial-Justice-Story-Studio-Toolkit-_-Purpose-Partners-_-October-2020.png?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2022/04/Art-Racial-Justice-Story-Studio-Toolkit-_-Purpose-Partners-_-October-2020.png?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="" > <span class="page-title">2020 Racial Justice Movement Messaging Toolkit</span> <span class="link">See more <i></i></span> </a> </div> </div> </div> </div>   <div class="module module-type-text " id="mag_id_14383-trigger-5" data-magellan-target="mag_id_14383-trigger-5"> <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <span class="headline" data-fadein><i>05.</i> Coalition Spaces</span> <div data-fadein> <p><span style="font-weight: 400;">We curate conversations and organize events to connect a range of equity actors across sectors in thought partnership and community.</span></p> <p><strong>2022 Events:</p> <p></strong>October | Narrative Power Against Extremism Braintrust (event for partners)</p> </div> </div> </div> </div>   <div class="module module-type-text " id="mag_id_14383-trigger-6" data-magellan-target="mag_id_14383-trigger-6"> <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <span class="headline" data-fadein><i>06.</i> Work with us </span> <div data-fadein> <p><span style="font-weight: 400;">To work with us, please send an email to <strong>weare@purpose.com</strong>. Follow our work across Instagram, LinkedIn, and Twitter through the <strong>@Purpose</strong> handle and the <strong>#reipatpurpose</strong> hashtag.</span></p> </div> </div> </div> </div>   <div class="module module-type-accordion" > <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <ul class="accordion" data-deep-link="true" data-accordion data-multi-expand data-slide-speed="750" data-allow-all-closed="true"> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Our global outlook</span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">We recognize that marginalization manifests in different ways. <strong>Race, anti-Blackness, and colorism are far from the only means used to cause harm</strong>. In many places, race isn’t the aspect of identity that resonates with most people. From caste to gender to religion to ethnicity, there are other harms used to drive wedges within global societies.</span></p> <p><span style="font-weight: 400;">We believe it’s important to acknowledge these distinctions, and to invest in understanding, representation, and global frameworks whenever global impact is a stated goal within an equity initiative.</span></p> <p><span style="font-weight: 400;">The core Racial Equity Impact Practice team and its closest collaborators have lived and worked in the United States, across the African and European continents, and in Australia. We work in partnership with a Global Braintrust of Purpose team members in Brazil, the UK, India, and Australia; and seek to maximize opportunities to collaborate across Purpose’s global network as this work takes us to different geographies and communities.</span></p> </div> </div> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <div class="block-content"> <span class="title">Purpose's equity commitment </span> <i><svg width="25px" height="14px" viewBox="0 0 25 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="shape" transform="translate(-1258.000000, -3885.000000)" stroke="#1D1E21" stroke-width="3"> <g transform="translate(135.000000, 3863.000000)"> <polyline transform="translate(1135.801618, 28.400340) rotate(-180.000000) translate(-1135.801618, -28.400340) " points="1146.60324 33.8006805 1135.80068 23 1125 33.8006805"></polyline> </g> </g> </g> </svg> </i> </div> </a> <div class="accordion-content" data-tab-content> <div class="row"> <div class="small-12 column"> <p><span style="font-weight: 400;">Purpose builds and supports movements to advance the fight for an open, just & habitable world. We believe that racial equity, both within our company and integrated into the work we do with clients and partners, is key to achieving this mission. </span></p> <p><span style="font-weight: 400;">We are humbled to be committed to equity work ourselves. In 2017, our organization committed to intentionally centering equity in our team’s education, culture, and approach—unapologetically naming race, being unafraid of issue and identity intersections, and with the vision of putting our values into action.</span></p> <p><span style="font-weight: 400;">From our internal practice, we intentionally extended our equity commitment into our work for external movements. As a result, we’ve been able to support change-makers around the world in driving equitable outcomes on behalf of nonprofits, businesses, and philanthropy. </span></p> <p><span style="font-weight: 400;">Our experience has been humbling and our work is never done. The Racial Equity Impact Practice is proud to be the latest bridge between Purpose’s commitment to equity and its impact footprint around the world.</span></p> </div> </div> </div> </li> </ul> </div> </div> </div>   <div class="module module-type-text " id="mag_id_14383-trigger-7" data-magellan-target="mag_id_14383-trigger-7"> <div class="row"> <div class="small-12 medium-8 large-7 medium-push-4 large-push-5 column"> <span class="headline" data-fadein><i>07.</i> Relevant Work</span> <div data-fadein> <p><span style="font-weight: 400;">The Purpose portfolio includes work whose pilots and prototypes have shaped our Racial Equity Impact Practice offerings today. For case studies and inspiration, see:</span></p> <p> </p> </div> </div> </div> </div>   <div class="module module-type-full-bleed-image" > <div class="row expanded collapse"> <div class="small-12 column"> <div> <a href="https://www.purpose.com/case_studies/care-ethical-storytelling/" target="_blank"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/04/CARE1-1024x683-1.jpeg?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/04/CARE1-1024x683-1.jpeg?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2022/04/CARE1-1024x683-1.jpeg?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2022/04/CARE1-1024x683-1.jpeg?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="" > <span class="page-title">CARE Ethical Storytelling Refresh Case Study</span> <span class="link">See more <i></i></span> </a> </div> </div> </div> </div>   <div class="module module-type-full-bleed-image" > <div class="row expanded collapse"> <div class="small-12 column"> <div> <a href="https://www.purpose.com/case_studies/fwd-us-every-second/" target="_blank"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/04/FWD1-1024x683-1.jpeg?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/04/FWD1-1024x683-1.jpeg?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2022/04/FWD1-1024x683-1.jpeg?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2022/04/FWD1-1024x683-1.jpeg?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="" > <span class="page-title">FWD.us Every Second Equity Action Platform Case Study</span> <span class="link">See more <i></i></span> </a> </div> </div> </div> </div>   <div class="module module-type-full-bleed-image" > <div class="row expanded collapse"> <div class="small-12 column"> <div> <a href="https://www.purpose.com/case_studies/racial-justice-story-studio/" target="_blank"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2020/10/Copy-of-Racial-Justice-Story-Studio-Toolkit-_-Purpose-Partners-_-October-2020-5.jpg?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2020/10/Copy-of-Racial-Justice-Story-Studio-Toolkit-_-Purpose-Partners-_-October-2020-5.jpg?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2020/10/Copy-of-Racial-Justice-Story-Studio-Toolkit-_-Purpose-Partners-_-October-2020-5.jpg?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2020/10/Copy-of-Racial-Justice-Story-Studio-Toolkit-_-Purpose-Partners-_-October-2020-5.jpg?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="" > <span class="page-title">Racial Justice Story Studio Digital Movement-Making Sprint Case Study</span> <span class="link">See more <i></i></span> </a> </div> </div> </div> </div>   <div class="module module-type-full-bleed-image" > <div class="row expanded collapse"> <div class="small-12 column"> <div> <a href="https://www.purpose.com/case_studies/kaboom-branding/" target="_blank"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/03/KABOOM-1.png?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2021/03/KABOOM-1.png?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2021/03/KABOOM-1.png?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2021/03/KABOOM-1.png?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="Young boy standing on playground" > <span class="page-title">KABOOM! Equity-Centered Branding Case Study</span> <span class="link">See more <i></i></span> </a> </div> </div> </div> </div>   <div class="module module-type-full-bleed-image" > <div class="row expanded collapse"> <div class="small-12 column"> <div> <a href="https://www.purpose.com/case_studies/starbucks-employee-engagement/" target="_blank"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/04/Starbucks1-scaled.jpg?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/04/Starbucks1-scaled.jpg?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2022/04/Starbucks1-scaled.jpg?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2022/04/Starbucks1-scaled.jpg?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="" > <span class="page-title">Starbucks Employee Engagement Strategy Case Study</span> <span class="link">See more <i></i></span> </a> </div> </div> </div> </div>   <div class="module module-type-full-bleed-image" > <div class="row expanded collapse"> <div class="small-12 column"> <div> <a href="https://www.purpose.com/case_studies/vaseline-brand-purpose/" target="_blank"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/04/Vaseline1.jpeg?fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/04/Vaseline1.jpeg?fit=max&w=1024&auto=format,compress&q=80 1024w, https://purpose.imgix.net/wp-content/uploads/2022/04/Vaseline1.jpeg?fit=max&w=1200&auto=format,compress&q=80 1200w, https://purpose.imgix.net/wp-content/uploads/2022/04/Vaseline1.jpeg?fit=max&w=1440&auto=format,compress&q=80 1440w" alt="" > <span class="page-title">Vaseline Brand Purpose Case Study</span> <span class="link">See more <i></i></span> </a> </div> </div> </div> </div>    <div class="next-post-hero header-white" data-magellan-group="mag_id_21640" id="mag_id_21640-trigger-1" data-magellan-target="mag_id_21640-trigger-1" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=1024&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=1200&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=1440&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=1440&auto=format,compress&q=80, retina]"> <div class="row expanded collapse"> <div class="small-12 column"> <a class="read-title" data-next-case-study>Read the next case study:</a> <div class="block-content"> <a class="headline subtitle-below" href='#' data-next-case-study>Pitstop for Road Safety</a> <span class="date">Ensuring the traffic safety movement prioritizes drivers’ health and well-being</span> </div> <a href="/work" class="control-lnk all-post-lnk">All projects</a> <span class="scroll" style="display:none;">Scroll</span> </div> </div> </div>   <div class="row hide" id="spinner"> <div class="small-12 column text-center"> <div class="spinner"> <div class="bounce1"></div> <div class="bounce2"></div> <div class="bounce3"></div> </div> </div> </div>   </section>   <a href="/choose-both" class="btn-footer-equity-frameworks"> <span> Choose Both: A Digital Guide<br> for Equity & Evidence </span> </a>  <link rel='stylesheet' id='wpml-legacy-horizontal-list-0-css' href='//www.purpose.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-list-horizontal/style.min.css?ver=1' type='text/css' media='all' /> <script type="text/javascript" src="https://www.purpose.com/wp-content/themes/purpose2018/dist/js/app.js?v=1684420062" id="3tone/js-js"></script> <script type="text/javascript" src="https://www.purpose.com/wp-content/themes/purpose2018/dist/js/gsap.js?v=1684420062" id="3tone/gsap-js-js"></script> </div>  </div>  <script src="https://www.google.com/recaptcha/api.js?onload=onloadCallback&render=explicit" async defer></script>  <script type="text/javascript"> _linkedin_partner_id = "1912178"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1912178&fmt=gif" /> </noscript> </body> </html>

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Racial Equity Impact Practice - Purpose