Social Media Marketing Strategy for Higher Education

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class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Laurie Roberts</h1> <span class="inner-sub">Director of Digital Communications<br>Johnson & Wales University</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/JohnsonAndWales" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="https://www.linkedin.com/in/laurieohara/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/JWU_Brand_Logotype_3C-RGB.e4dd75f70725a09d5aa10be37569cdff.a42075b937c45abf8bddceaaff666458.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Laurie Roberts is the director of digital communications at Johnson & Wales University. She leads social media strategy, content curation, and engagement initiatives for the university’s flagship campus social media accounts, website, and other digital channels. Laurie works to increase brand awareness, expand the university’s digital presence, and introduce the university to new online audiences. She also advises the university’s internal departments in developing and maintaining strong social media presences of their own. Laurie holds a bachelor’s degree from Mount Holyoke College and an MBA with a specialization in marketing from the University of New Hampshire.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Laurie Roberts’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 1:30 p.m.–2:15 p.m. PT — Tuesday, October 22, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/higher-ed-2024/summits/higher-ed-summit/day2/115-p.m.200-p.m.-pt.html" >Panel: (Thoughtfully) Jumping on Trends: How to Leverage Them Without Straying From Your Institution's Brand</a></h3> <p>While always a balance of risk and reward, social media trends provide incredible and unique opportunities to connect with your audiences. This panel will dive into the nuances of thoughtfully choosing the right moments for your brand to reap the biggest benefits. </p> <p><strong>Discussion topics include:</strong></p> <ul> <li>Trendspotting and forecasting: How to identify relevant trends and adopt them in a timely manner. </li> <li>Creating an internal formula for evaluating trends: How to determine the right content fit for your brand, when to pass on a trend, and resources for guidance on trending content</li> <li>Incorporating trending formats into a pre-existing social media strategy</li> <li>How trends can backfire in the current social media landscape </li> <li>Examples from our speakers on trend successes, how they’ve approached making tough calls on content, and lessons learned from underperforming content</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="higher-ed-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#c3aaada5ac83b0aca0aaa2afaea6a7aaa2b0b7b1a2b7a6a4aaa6b0b0b6aeaeaab7eda0acae"><span class="__cf_email__" data-cfemail="d6bfb8b0b996a5b9b5bfb7babbb3b2bfb7a5a2a4b7a2b3b1bfb3a5a5a3bbbbbfa2f8b5b9bb">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="higher-ed-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="higher-ed-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>

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Social Media Marketing Strategy for Higher Education | SMSsummit