Our Culture, Purpose & Values

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<div class="com__breadcrumbs fz-13"> <ul> <li><a href="/group/index.page">OCBC Group</a></li> <li><a href="/group/about-us/group-business.page">About Us</a></li> <li>Purpose and values</li> </ul> </div> </div> </div> <div class="iw_component" id="iw_comp1597926882838"> <div class="masthead"></div> <div class="module com__lifegoals-masthead bp-rel animate " style="background-color: #e9ebe6;"> <div class="l-m-wrapper" style="background-image:url(/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/latest-purpose-and-values-masthead-desktop.jpg); "> <div class="container bp-width-med3"> <div class="l-m-content row align-items-center"> <div class="col-6 l-m-text text-md-left"> <h1>Upholding the values that we live by</h1> </div> <div class="l-m-mobile-image " style="background-image:url(/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/about-us-purpos-and-values-mobile.jpg); "></div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1597926880728"> <div class="masthead"></div> <div class="module container bp-width-med4"> <div class="common__category-list box-shadow3 bp-curve3 no-padding box-pull bg-white mobile-carousel-nav"> <div class="auto com__lo-nav fz-16 text-center mw--1060"> <div class="mc-na-main"> <div class="owl-carousel owl-nav1 group-height"> <div class="item"><a href="/group/about-us/group-business.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-group-business%403x.jpg"></div> <p class="mh1-f">Group business</p> </div></a></div> <div class="item"><a href="/group/about-us/corporate-strategy.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-corporate-strategy%403x.png"></div> <p class="mh1-f">Corporate strategy</p> </div></a></div> <div class="item"><a href="/group/about-us/our-leadership.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-our-leadership%403x.png"></div> <p class="mh1-f">Our leadership</p> </div></a></div> <div class="item selected"><a href="/group/about-us/purpose-and-values.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-purpose-and-values%403x.png"></div> <p class="mh1-f"> Purpose, Values and Ambition </p> </div></a></div> <div class="item"><a href="/group/about-us/our-brand.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/icon_brandpromise.png"></div> <p class="mh1-f">Our brand</p> </div></a></div> <div class="item"><a href="/group/about-us/awards.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-awards%403x.png"></div> <p class="mh1-f">Awards</p> </div></a></div> </div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1597926880747"> <div class="sectionbottom"></div><div class="module container bp-width-med3"> <div class="com_digital-payments-generic-text-wrapper"> <div class="com_digital-payments-generic-text d-p-g-type-1"> <div class="subcategory subcategory--black">OUR PURPOSE</div> <div class="d-p-g-text"> <h4> <strong>We help individuals and businesses across communities achieve their aspirations by providing innovative financial services that meet their needs.</strong> </h4> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1597926880751"> <div class="greyspace"></div> <div class="module container bp-width-med3"> <div class="subcategory subcategory--black">OUR VALUES</div> <div class="com__onlinebanking_whatsnew"> <div class="row"> <div class="col-md-12 com__onlinebanking_whatsnew-wrapper"> <div class="row align-items-md-center flex-row-reverse justify-content-md-end"> <div class="com__onlinebanking_whatsnew-col-left"> <div class="com__onlinebanking_whatsnew-content"> <h4><strong>Lasting value</strong></h4> <p><p>We are committed to long-term value creation, by balancing prudent risk-taking with bold actions. </p> <p>We build lasting relationships and deliver enduring outcomes. <p/> <p>By doing so, we can achieve sustainable growth as One Group. <p/> </p> </div> </div> <div class="com__onlinebanking_whatsnew-col-right"> <div class="com__onlinebanking_whatsnew-image d-md-flex align-items-md-center justify-content-md-start"> <div class="com__onlinebanking_whatsnew-image-small"><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/purpose-values-240-x-240-01.jpg" alt="growth"></div><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/01-lasting-value-700-x-392.jpg" alt="Lasting value"></div> </div> </div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1597926882256"> <div class="greyspace"></div> <div class="module container bp-width-med3"> <div class="com__onlinebanking_whatsnew"> <div class="row"> <div class="col-md-12 com__onlinebanking_whatsnew-wrapper"> <div class="row align-items-md-center flex-row-reverse justify-content-md-end"> <div class="com__onlinebanking_whatsnew-col-left"> <div class="com__onlinebanking_whatsnew-content"> <h4><strong>Integrity</strong></h4> <p><p>We hold ourselves to the highest ethical standards and always do the right things, even when no one is watching. </p> <p>We always act with integrity and honesty, in line with the spirit and letter of our code of conduct.</p> <p>By upholding integrity, we honour the trust of all our stakeholders, ensuring fair and transparent outcomes.</p> </p> </div> </div> <div class="com__onlinebanking_whatsnew-col-right"> <div class="com__onlinebanking_whatsnew-image d-md-flex align-items-md-center justify-content-md-start"> <div class="com__onlinebanking_whatsnew-image-small"><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/purpose-values-i-240-x-240-01.jpg" alt="integrity"></div><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/01-lasting-value-700-x-392_1.jpg" alt="integrity"></div> </div> </div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1597926882257"> <div class="greyspace"></div> <div class="module container bp-width-med3"> <div class="com__onlinebanking_whatsnew"> <div class="row"> <div class="col-md-12 com__onlinebanking_whatsnew-wrapper"> <div class="row align-items-md-center flex-row-reverse justify-content-md-end"> <div class="com__onlinebanking_whatsnew-col-left"> <div class="com__onlinebanking_whatsnew-content"> <h4><strong>Forward-looking</strong></h4> <p><p>We stay curious, keeping ahead of shifting needs and emerging trends. </p> <p>We embrace change and take proactive actions with agility. </p> <p>By doing so, we anticipate and meet the evolving needs of all our stakeholders.</p> </p> </div> </div> <div class="com__onlinebanking_whatsnew-col-right"> <div class="com__onlinebanking_whatsnew-image d-md-flex align-items-md-center justify-content-md-start"> <div class="com__onlinebanking_whatsnew-image-small"><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/purpose-values-240-x-240-01_1.jpg" alt="forward-looking"></div><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/01-lasting-value-700-x-392_2.jpg" alt="forward-looking"></div> </div> </div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1597926882258"> <div class="greyspace"></div> <div class="module container bp-width-med3"> <div class="com__onlinebanking_whatsnew"> <div class="row"> <div class="col-md-12 com__onlinebanking_whatsnew-wrapper"> <div class="row align-items-md-center flex-row-reverse justify-content-md-end"> <div class="com__onlinebanking_whatsnew-col-left"> <div class="com__onlinebanking_whatsnew-content"> <h4><strong>Respect</strong></h4> <p><p>We treat all our stakeholders with empathy and humility regardless of differences.</p> <p>We respect views and recognise contributions. </p> <p>With mutual respect, we build trust for stronger relationships and effective collaboration.</p> </p> </div> </div> <div class="com__onlinebanking_whatsnew-col-right"> <div class="com__onlinebanking_whatsnew-image d-md-flex align-items-md-center justify-content-md-start"> <div class="com__onlinebanking_whatsnew-image-small"><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/purpose-values-240-x-240-01_2.jpg" alt="respect"></div><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/01-lasting-value-700-x-392_3.jpg" alt="respect"></div> </div> </div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1597926882259"> <div class="greyspace"></div> <div class="module container bp-width-med3 test-class" id="test-id"> <div class="com__onlinebanking_whatsnew"> <div class="row"> <div class="col-md-12 com__onlinebanking_whatsnew-wrapper"> <div class="row align-items-md-center flex-row-reverse justify-content-md-end"> <div class="com__onlinebanking_whatsnew-col-left"> <div class="com__onlinebanking_whatsnew-content"> <h4><strong>Responsibility</strong></h4> <p><p>We take ownership of our decisions and actions, and accountability for the outcomes.</p> <p> We take responsibility individually and as a team, and always act reliably and proactively.</p> <p>Our strong sense of shared responsibility ensures that we deliver our promises to all our stakeholders. </p> </p> </div> </div> <div class="com__onlinebanking_whatsnew-col-right"> <div class="com__onlinebanking_whatsnew-image d-md-flex align-items-md-center justify-content-md-start"> <div class="com__onlinebanking_whatsnew-image-small"><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/purpose-values/purpose-values-240-x-240-01_2.jpg" alt="responsibility"></div><img 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