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face="Verdana,Helvetica,Arial" size="2">Deseret Morning News</font></div> <div class="timestamp"> Published: Friday, Dec. 28, 2007 12:14 a.m. MST</div> <div id="tools"> <div id="tools-left"> <img src="/web/20071229010833im_/http://www.deseretnews.com/i/bubble6.gif" class="commentBubble" alt=""/><a href="/web/20071229010833/http://www.deseretnews.com/user/comments/1,5150,695239433,00.html">42 comments</a> </div> <div id="tools-right"> <a href="/web/20071229010833/http://www.deseretnews.com/article/email/1,5227,695239433,00.html">E-MAIL</a> | <a href="/web/20071229010833/http://www.deseretnews.com/article/content/mobile/0,5223,695239433,00.html">PRINT</a> | FONT <b><a onclick="textSizeUp('storyText');return false;" href="#">+</a></b> <b><a onclick="textSizeDown('storyText');return false;" href="#">-</a></b>  </div> </div> <div id="storyText"> The push to find a corporate sponsor for Real Salt Lake's suburban stadium has hit full throttle.<p> The team said it has talked to various possible suitors who are interested in securing the naming rights for the soccer facility that is now under construction.<p> Real is building the $110 million stadium on 22 acres at 9400 S. State in Sandy. The team has private financing to pay for $65 million of the total. The remaining $45 million will come from public funds.<p> Recently, the team began running advertisements in numerous local and national magazines and newspapers in its campaign to attract a potential sponsor. An ad in the December 2007 issue of Utah CEO pitched the sponsorship as "an opportunity to make a big name for yourself."<p> "There are lots of irons in the fire and lots of discussions," Real vice chairman Dean Howes said Thursday. "It's an important component of what we're doing, and we're out doing a lot of interviews and presentations."<p> He said the team is looking to partner with a sponsor for $1.5 million annually over the next 15 to 20 years.<p> In its 2006 financial statements that it provided to Salt Lake County, Real included a line item for the $1.5 million annually in its projected budget. Howes said that while he is optimistic an agreement will be reached prior to the opening of the stadium next summer, the team is prepared to move forward with or without a sponsorship deal.<p> <div class="continue">Story continues below</div> <div id="ad_300" class="ad"> <div id="ad6Sp"></div> </div> "You have founding partners, you have other sponsorship deals, you have tickets and all the other revenue streams," Howes said.<p> Last November, Real became one of the first American sports franchises to display a sponsor's name on the front of their jerseys when the team struck a deal with sports supplement drink company XanGo. The agreement was for $4 million to $5 million over four years.<p> That same month, one of Utah's most famous sports venues changed its name after reaching a long-term naming-rights deal. Salt Lake City-based EnergySolutions paid an undisclosed amount to have its name and corporate logo adorn the outside of the city's downtown arena for the next decade. It had been known as the Delta Center since opening in 1991.<p> More recently, the owners of the E Center in West Valley City have tried for years to sell naming rights to a corporate sponsor. Colorado-based beer maker Coors had offered $8 million for the naming rights in 2000, but that deal was turned down by West Valley leaders. Since then, the venue has struggled to find another suitor, although the search is continuing.<p> Salt Lake City's other major sports venue, Franklin Covey Field, was the subject of much controversy in 1993 when the naming rights were given to Franklin Quest Corp. after donations were made by the company along with a group of company executives. At the time, critics argued that the one-time donation of $1.4 million was too little for the naming rights of the stadium.<p> What is the fair market value for corporate sponsorship of a major sports and entertainment facility? That would depend on the locale. Federal Express pays $4.5 million annually for the naming rights of the FedEx Forum in Memphis; Pepsi Center in Denver goes for $3.4 million annually; KeyArena in Seattle is $1 million per year; and Arco Arena in Sacramento is $750,000 annually.<p> <hr width="250"><p> <i>E-mail: <a href="https://web.archive.org/web/20071229010833/mailto:jlee@desnews.com">jlee@desnews.com</a></i> </i> </div>  <div id="storyComments"> <div class="commentNum"><a href="/web/20071229010833/http://www.deseretnews.com/user/comments/1,5150,695239433,00.html">Read all 42 comments</a></div><h2>Recent comments</h2> <div class="comment bg_transparent"><p>Third world? Last I checked, England was the founding country of...</p><p class="commentName"><b>RSL Punk</b> | Dec. 28, 2007 at 4:46 p.m.</p></div><div class="comment bg_white"><p>This is "the RIGHT place..."<br> <br> If your going to...</p><p class="commentName"><b>Utah Historians for Soccer</b> | Dec. 28, 2007 at 4:38 p.m.</p></div><div class="comment bg_transparent"><p>This Isn't the Place...</p><p class="commentName"><b>Brigham</b> | Dec. 28, 2007 at 4:06 p.m.</p></div> <div id="addComment"> <a href="/web/20071229010833/http://www.deseretnews.com/user/comments/1,5150,695239433,00.html""><img src="/web/20071229010833im_/http://www.deseretnews.com/img/icons/comment-balloon.gif" style="width:21px;height:19px;" alt=""/></a><a href="/web/20071229010833/http://www.deseretnews.com/user/comments/1,5150,695239433,00.html">Add your comment</a> </div> </div> </div> <div id="feature_col" class="column">  <script type="text/javascript" src="/web/20071229010833js_/http://www.deseretnews.com/js/prototype.lite.js"></script> <script type="text/javascript" src="/web/20071229010833js_/http://www.deseretnews.com/js/moo.fx.js"></script> <script type="text/javascript" src="/web/20071229010833js_/http://www.deseretnews.com/js/liteboxRev3.js?ver=3.23"></script> <script type="text/javascript" src="/web/20071229010833js_/http://www.deseretnews.com/js/library.js"></script> <div id="story_graphics"> <ul id="story_graphics_tabs"> <li class="selected"><a href="#" rel="photos_tab" onclick="return false;">Story photos</a></li> </ul> <div id="photos_tab" class="feature more_heads_content" style="padding-top:0px;"> <div class="more" style="margin-top:4px;margin-bottom:2px;color:#1C588C;text-align:left;"> <a href="/web/20071229010833/http://www.deseretnews.com/photos/midres/4908410.jpg" rel="lightbox[storyImages]" title="Real Salt Lake owner Dave Checketts listens to a speech by Sandy Mayor Tom Dolan on Dec. 10 during a topping-off ceremony for the new $110 million soccer stadium that is being built in Sandy. (August Miller, Deseret Morning News)" rev="/photos/thumb/4908410.jpg" onclick="return false;">+ Click to enlarge</a> </div> <a id="lBoxImage" href="/web/20071229010833/http://www.deseretnews.com/photos/midres/4908410.jpg" rel="lightbox[storyImages]" title="Real Salt Lake owner Dave Checketts listens to a speech by Sandy Mayor Tom Dolan on Dec. 10 during a topping-off ceremony for the new $110 million soccer stadium that is being built in Sandy. (August Miller, Deseret Morning News)" rev="/photos/thumb/4908410.jpg" onclick="return false;"><img src="/web/20071229010833im_/http://www.deseretnews.com/photos/4908410.jpg" style="width:192px;height:125px;margin:2px 0 2px 0;border:0 solid;" alt="Real Salt Lake owner Dave Checketts listens to a speech by Sandy Mayor Tom Dolan on Dec. 10 during a topping-off ceremony for the new $110 million soccer stadium that is being built in Sandy. (August Miller, Deseret Morning News)"/></a> <div class="caption" style="margin-left:0;margin-right:0;">August Miller, Deseret Morning News</div> Real Salt Lake owner Dave Checketts listens to a speech by Sandy Mayor Tom Dolan on Dec. 10 during a topping-off ceremony for the new $110 million soccer stadium that is being built in Sandy. <div class="more"> <a href="/web/20071229010833/http://www.deseretnews.com/photos/midres/4952762.jpg" rel="lightbox[storyImages]" title=" (Deseret Morning News graphic)" rev="/photos/thumb/4952762.jpg" onclick="return false;">Gallery (2 photos)</a> </div> </div> </div> <script type="text/javascript"> initializetabcontent("story_graphics_tabs"); </script> <script type="text/javascript">  </script> <div id="most_popular"> <ul id="most_popular_tabs" class="most_popular"> <li id="tab_most_popular"><a onclick="swapTabs('most_popular'); linkTrack('popular/tabs/most popular');">Most Popular</a></li> <li id="tab_most_commented"><a onclick="swapTabs('most_commented'); linkTrack('popular/tabs/most commented');">Most Commented</a></li> </ul>  <ol id="most_popular_list"> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239463,00.html">Former BSU player commits to Utah</a> </li> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239108,00.html">Mitt Romney's great trek</a> </li> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239530,00.html">3-year-old son was guard's joy</a> </li> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239460,00.html">Giricek reinstated as Jazz move on</a> </li> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239573,00.html">Texas wins unforgettable bowl</a> </li> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239457,00.html">Pair arrested after 911 call nets pot farm</a> </li> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239524,00.html">3's were wild card in 2007 college football campaign review ... 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href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695238997,00.html">Charger red: Formerly Utah's every-down man, Eric Weddle has found his place with surging San Diego</a> <span class="commentNum"><img src="/web/20071229010833im_/http://www.deseretnews.com/i/bubble6.gif" class="commentBubble" alt=""/><a href="/web/20071229010833/http://www.deseretnews.com/user/comments/1,5150,695238997,00.html">51</a></span> </li> <li class="infoText">(Stories published in the last five days with the most comments)</li> </ol> </div> <div id="other_section_heads"> <ul id="other_section_tabs"> <li class="selected"><a href="#" rel="cit_stories">Utah</a></li> <li><a href="#" rel="spt_stories">Sports</a></li> <li><a href="#" rel="wir_stories">World & U.S.</a></li> </ul>  <div id="cit_stories" class="more_heads_content"> <ul> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239667,00.html">Man died in fire trying to rescue his father</a> <span class="commentNum"><img src="/web/20071229010833im_/http://www.deseretnews.com/i/bubble6.gif" class="commentBubble" alt=""/><a href="/web/20071229010833/http://www.deseretnews.com/user/comments/1,5150,695239667,00.html">2</a></span> </li> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239606,00.html">Taylorsville standoff ends</a> <span class="commentNum"><img src="/web/20071229010833im_/http://www.deseretnews.com/i/bubble6.gif" class="commentBubble" alt=""/><a href="/web/20071229010833/http://www.deseretnews.com/user/comments/1,5150,695239606,00.html">0</a></span> </li> <li> <a href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239665,00.html">Provo man killed in 1-80 crash</a> <span class="commentNum"><img src="/web/20071229010833im_/http://www.deseretnews.com/i/bubble6.gif" class="commentBubble" alt=""/><a href="/web/20071229010833/http://www.deseretnews.com/user/comments/1,5150,695239665,00.html">0</a></span> </li> <li> <a 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href="/web/20071229010833/http://www.deseretnews.com/article/1,5143,695239524,00.html">3's were wild card in 2007 college football campaign review ... 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