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They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.</div></div><div class="fs-cc-prefs-option"><div class="fs-cc-prefs-toggle-wrapper"><h5 class="fs-cc-prefs-label">Personalization</h5><label class="w-checkbox fs-cc-prefs-checkbox-field"><input type="checkbox" id="personalization-2" name="personalization-2" data-name="Personalization 2" fs-cc-checkbox="personalization" class="w-checkbox-input fs-cc-prefs-checkbox"/><span for="personalization-2" class="fs-cc-prefs-checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs-toggle"></div></label></div><div class="paragraph-small">These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.</div></div><div class="fs-cc-prefs-option"><div class="fs-cc-prefs-toggle-wrapper"><h5 class="fs-cc-prefs-label">Analytics</h5><label class="w-checkbox fs-cc-prefs-checkbox-field"><input type="checkbox" id="analytics-2" name="analytics-2" data-name="Analytics 2" fs-cc-checkbox="analytics" class="w-checkbox-input fs-cc-prefs-checkbox"/><span for="analytics-2" class="fs-cc-prefs-checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs-toggle"></div></label></div><div class="paragraph-small">These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. 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