Customer Acquisition Cost Calculator: How to Calculate CAC

<!DOCTYPE html> <html class="no-js" dir="ltr" lang="en-US" prefix="og: https://ogp.me/ns#"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="facebook-domain-verification" content="zykscnfxq7fozc3u62oxsjhnv2a9kd" /> <meta name="apple-mobile-web-app-title" content="Plerdy"> <link rel="profile" href="https://gmpg.org/xfn/11"> <link rel="shortcut icon" href="/wp-content/themes/twentytwenty/images/favicon/favicon.ico" /> <link rel="icon" type="image/svg+xml" href="/wp-content/themes/twentytwenty/images/favicon/favicon.svg" /> <link rel="icon" type="image/png" href="/wp-content/themes/twentytwenty/images/favicon/favicon-96x96.png" sizes="96x96" /> <link rel="apple-touch-icon" sizes="180x180" href="/wp-content/themes/twentytwenty/images/favicon/apple-touch-icon.png" /> <link rel="apple-touch-icon" sizes="152x152" href="/wp-content/themes/twentytwenty/images/favicon/apple-touch-icon-152x152.png"> <link rel="apple-touch-icon" sizes="120x120" href="/wp-content/themes/twentytwenty/images/favicon/apple-touch-icon-120x120.png"> <link rel="apple-touch-icon" sizes="60x60" href="/wp-content/themes/twentytwenty/images/favicon/apple-touch-icon-60x60.png"> <link rel="apple-touch-icon" sizes="76x76" href="/wp-content/themes/twentytwenty/images/favicon/apple-touch-icon-76x76.png"> <link rel="manifest" href="/wp-content/themes/twentytwenty/images/favicon/site.webmanifest" /> <title>Customer Acquisition Cost Calculator: How to Calculate CAC – Plerdy</title>  <meta name="description" content="Our Free Customer Acquisition Cost (CAC) calculator helps you to calculate the total average cost your company spends to acquire a new customer – Pler..." /> <meta name="robots" content="max-snippet:-1, max-image-preview:large, max-video-preview:-1" /> <link rel="canonical" href="https://www.plerdy.com/cac-calculator/" /> <meta name="generator" content="All in One SEO Pro (AIOSEO) 4.5.4" /> <meta property="og:locale" content="en_US" /> <meta property="og:site_name" content="Plerdy – tools to improve conversions, usability analysis and SEO." /> <meta property="og:type" content="article" /> <meta property="og:title" content="Customer Acquisition Cost Calculator: How to Calculate CAC – Plerdy" /> <meta property="og:description" content="Our Free Customer Acquisition Cost (CAC) calculator helps you to calculate the total average cost your company spends to acquire a new customer – Pler..." /> <meta property="og:url" content="https://www.plerdy.com/cac-calculator/" /> <meta property="og:image" content="https://www.plerdy.com/wp-content/uploads/2023/03/HTTP-checker-1-min.png" /> <meta property="og:image:secure_url" content="https://www.plerdy.com/wp-content/uploads/2023/03/HTTP-checker-1-min.png" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="583" /> <meta property="article:published_time" content="2023-03-21T08:20:28+00:00" /> <meta property="article:modified_time" content="2025-01-23T08:23:45+00:00" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:title" content="Customer Acquisition Cost Calculator: How to Calculate CAC – Plerdy" /> <meta name="twitter:description" content="Our Free Customer Acquisition Cost (CAC) calculator helps you to calculate the total average cost your company spends to acquire a new customer – Pler..." /> <meta name="twitter:image" content="https://www.plerdy.com/wp-content/uploads/2023/03/HTTP-checker-1-min.png" /> <script type="application/ld+json" class="aioseo-schema"> {"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.plerdy.com\/cac-calculator\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.plerdy.com\/#listItem","position":1,"name":"Home","item":"https:\/\/www.plerdy.com\/","nextItem":"https:\/\/www.plerdy.com\/cac-calculator\/#listItem"},{"@type":"ListItem","@id":"https:\/\/www.plerdy.com\/cac-calculator\/#listItem","position":2,"name":"Customer Acquisition Cost Calculator: How to Calculate CAC","previousItem":"https:\/\/www.plerdy.com\/#listItem"}]},{"@type":"Organization","@id":"https:\/\/www.plerdy.com\/#organization","name":"Plerdy","url":"https:\/\/www.plerdy.com\/"},{"@type":"WebPage","@id":"https:\/\/www.plerdy.com\/cac-calculator\/#webpage","url":"https:\/\/www.plerdy.com\/cac-calculator\/","name":"Customer Acquisition Cost Calculator: How to Calculate CAC \u2013 Plerdy","description":"Our Free Customer Acquisition Cost (CAC) calculator helps you to calculate the total average cost your company spends to acquire a new customer \u2013 Pler...","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.plerdy.com\/#website"},"breadcrumb":{"@id":"https:\/\/www.plerdy.com\/cac-calculator\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/www.plerdy.com\/wp-content\/uploads\/2023\/03\/HTTP-checker-1-min.png","@id":"https:\/\/www.plerdy.com\/cac-calculator\/#mainImage","width":1024,"height":583,"caption":"Customer Acquisition Cost: How to Calculate CAC-000"},"primaryImageOfPage":{"@id":"https:\/\/www.plerdy.com\/cac-calculator\/#mainImage"},"datePublished":"2023-03-21T10:20:28+02:00","dateModified":"2025-01-23T10:23:45+02:00"},{"@type":"WebSite","@id":"https:\/\/www.plerdy.com\/#website","url":"https:\/\/www.plerdy.com\/","name":"Plerdy","description":"tools to improve conversions, usability analysis and SEO.","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.plerdy.com\/#organization"}}]} </script>  <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js"></script> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--accent: #0E77F1;--wp--preset--color--primary: #000000;--wp--preset--color--secondary: #6d6d6d;--wp--preset--color--subtle-background: #dcd7ca;--wp--preset--color--background: #f5efe0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 18px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 26.25px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--normal: 21px;--wp--preset--font-size--larger: 32px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <style id='rocket-lazyload-inline-css'> .rll-youtube-player{position:relative;padding-bottom:56.23%;height:0;overflow:hidden;max-width:100%;}.rll-youtube-player:focus-within{outline: 2px solid currentColor;outline-offset: 5px;}.rll-youtube-player iframe{position:absolute;top:0;left:0;width:100%;height:100%;z-index:100;background:0 0}.rll-youtube-player img{bottom:0;display:block;left:0;margin:auto;max-width:100%;width:100%;position:absolute;right:0;top:0;border:none;height:auto;-webkit-transition:.4s all;-moz-transition:.4s all;transition:.4s all}.rll-youtube-player img:hover{-webkit-filter:brightness(75%)}.rll-youtube-player .play{height:100%;width:100%;left:0;top:0;position:absolute;background:url(https://www.plerdy.com/wp-content/plugins/rocket-lazy-load/assets/img/youtube.png) no-repeat center;background-color: transparent !important;cursor:pointer;border:none;}.wp-embed-responsive .wp-has-aspect-ratio .rll-youtube-player{position:absolute;padding-bottom:0;width:100%;height:100%;top:0;bottom:0;left:0;right:0} </style> <link rel='stylesheet' id='wpo_min-header-0-css' href='https://www.plerdy.com/wp-content/cache/wpo-minify/1742820775/assets/wpo-minify-header-3ad91afc.min.css' media='all' /> <script defer src="https://www.plerdy.com/wp-content/cache/wpo-minify/1742820775/assets/wpo-minify-header-7f750867.min.js" id="wpo_min-header-0-js"></script> <link rel="https://api.w.org/" href="https://www.plerdy.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.plerdy.com/wp-json/wp/v2/pages/300046923" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.plerdy.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.5.3" /> <link rel="alternate" type="application/json+oembed" href="https://www.plerdy.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.plerdy.com%2Fcac-calculator%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://www.plerdy.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.plerdy.com%2Fcac-calculator%2F&format=xml" /> <script> document.documentElement.className = document.documentElement.className.replace('no-js', 'js'); </script> <link rel="alternate" hreflang="x-default" href="https://www.plerdy.com/cac-calculator/" /><noscript><style id="rocket-lazyload-nojs-css">.rll-youtube-player, [data-lazy-src]{display:none !important;}</style></noscript> <script async src="https://www.googletagmanager.com/gtag/js?id=G-15X5JYHSHC"></script> <script> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag('js', new Date()); gtag('config', 'G-15X5JYHSHC', { 'send_page_view': false, 'custom_map': { 'dimension1': 'ga_session_id' } }); function setCustomPlerdyVisitorId() { gtag('get', 'G-15X5JYHSHC', 'session_id', function (sessionId) { if (sessionId) { // Send Session ID to GA4 gtag('event', 'set_session_id', { 'ga_session_id': sessionId }); // Send Session ID to Plerdy window.customPlerdyVisitorId = sessionId; console.log('Custom Plerdy Visitor ID:', customPlerdyVisitorId); // Send Page View event after Session ID is set gtag('event', 'page_view'); } else { setTimeout(setCustomPlerdyVisitorId, 500); } }); } setCustomPlerdyVisitorId(); </script> <script type="text/javascript"> var _suid = 278; </script> <script async type="text/javascript" src="https://a.plerdy.com/public/js/click/plerdy_ab.js?v=8bf933f"></script> </head> <body class="page-template page-template-calculator page-template-calculator-php page page-id-300046923 wp-embed-responsive singular enable-search-modal has-post-thumbnail has-no-pagination not-showing-comments show-avatars calculator footer-top-visible" data-language="en" data-support="cookTrue"> <header id="site-header" class="header-footer-group" role="banner"> <span class="bg-scrol-js"></span> <div class="container"> <div class="row_header" id="layoutContainer"> <div class="col_left"> <div class="logo"> <a title="All-in-One Conversion Rate Optimization Platform" href="https://www.plerdy.com/"> <img alt="All-in-One Conversion Rate Optimization Platform" src="/wp-content/themes/twentytwenty/images/icons/plerdy-logo-black.svg"> </a> </div> </div> <div class="burger_menu"> <div class="tras"></div> <button class="burger_btn">Menu</button> <div class="col_center col_center_new--desk"> <div class="menu-%d0%bc%d0%b5%d0%bd%d1%8e-en-container"><ul id="menu-%d0%bc%d0%b5%d0%bd%d1%8e-en" class="menu"><li id="menu-item-70" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-70"><a href="#">Products</a><span class="icon"></span> <ul class="sub-menu"> <li id="menu-item-91" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-91"><a href="https://www.plerdy.com/heatmap/">Website Heatmap Tool</a></li> <li id="menu-item-92" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-92"><a href="https://www.plerdy.com/smart-forms/">Pop-Up Software</a></li> <li id="menu-item-104" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-104"><a href="https://www.plerdy.com/seo-alerts/">SEO Checker</a></li> <li id="menu-item-300052142" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300052142"><a href="https://www.plerdy.com/serp-checker/">SERP Checker</a></li> <li id="menu-item-300055293" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300055293"><a href="https://www.plerdy.com/ai-ux-assistant/">UX Assistant</a></li> <li id="menu-item-105" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-105"><a href="https://www.plerdy.com/user-session-recordings/">Session Replay Software</a></li> <li id="menu-item-106" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-106"><a href="https://www.plerdy.com/event-goals-tracking/">Event Tracking Tools</a></li> <li id="menu-item-107" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-107"><a href="https://www.plerdy.com/e-commerce-sales-performance/">Ecommerce Analytics</a></li> <li id="menu-item-111" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-111"><a href="https://www.plerdy.com/conversion-funnel/">Website Funnel Analysis</a></li> <li id="menu-item-300056841" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300056841"><a href="https://www.plerdy.com/ab-testing-tool/">A/B Testing Tool</a></li> <li id="menu-item-200017192" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-200017192"><a href="https://www.plerdy.com/website-feedback-tool/">Website Feedback Tool</a></li> </ul> </li> <li id="menu-item-300043074" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300043074"><a href="https://www.plerdy.com/pricing/">Pricing & Plans</a></li> <li id="menu-item-73" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-73"><a href="#">Learn</a><span class="icon"></span> <ul class="sub-menu"> <li id="menu-item-300029608" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029608"><a href="https://www.plerdy.com/blog/category/digital-marketing/">Digital marketing</a></li> <li id="menu-item-300055464" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-300055464"><a href="https://www.plerdy.com/blog/category/content-marketing/">Content Marketing</a></li> <li id="menu-item-300029611" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029611"><a href="https://www.plerdy.com/blog/category/online-sales/">Ecommerce</a></li> <li id="menu-item-300029678" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029678"><a href="https://www.plerdy.com/blog/category/business/">Business</a></li> <li id="menu-item-300029610" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029610"><a href="https://www.plerdy.com/blog/category/seo-blog/">SEO</a></li> <li id="menu-item-300055463" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-300055463"><a href="https://www.plerdy.com/blog/category/web-design/">Web Design</a></li> <li id="menu-item-300029679" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029679"><a href="https://www.plerdy.com/blog/category/seo_service/">Tools</a></li> <li id="menu-item-300029697" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029697"><a href="https://www.plerdy.com/blog/category/ebooks/">EBooks</a></li> <li id="menu-item-300029680" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029680"><a href="https://www.plerdy.com/blog/category/google-analytics/">Analytics</a></li> <li id="menu-item-300029612" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029612"><a href="https://www.plerdy.com/blog/category/guide/">Guide</a></li> <li id="menu-item-300029681" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029681"><a href="https://www.plerdy.com/blog/category/cases/">Cases</a></li> <li id="menu-item-300055466" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-300055466"><a href="https://www.plerdy.com/blog/category/on-page-seo/">On-page SEO</a></li> <li id="menu-item-300029682" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029682"><a href="https://www.plerdy.com/blog/category/news/">News</a></li> <li id="menu-item-300029609" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-300029609"><a href="https://www.plerdy.com/blog/category/usability/">User Experience (UX)</a></li> <li id="menu-item-300040157" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-300040157"><a href="https://www.plerdy.com/blog/">All Articles</a></li> <li id="menu-item-300022701" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300022701"><a href="https://www.plerdy.com/usability-testing-website-checklist/">Usability Testing Checklist</a></li> <li id="menu-item-300044672" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300044672"><a href="https://www.plerdy.com/shopify-checklist/">Shopify Launch Checklist</a></li> <li id="menu-item-300045664" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300045664"><a href="https://www.plerdy.com/seo-checklist/">SEO Checklist</a></li> <li id="menu-item-300052541" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300052541"><a href="https://www.plerdy.com/ecommerce-checklist/">Ecommerce Checklist</a></li> <li id="menu-item-300029250" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300029250"><a href="https://www.plerdy.com/start-ux-game/">UX Game</a></li> <li id="menu-item-300035370" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300035370"><a href="https://www.plerdy.com/free-tools/">Free tools</a></li> <li id="menu-item-300057921" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300057921"><a href="https://www.plerdy.com/glossary/">Marketing Glossary</a></li> <li id="menu-item-300059692" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300059692"><a href="https://www.plerdy.com/google-analytics-4-course/">Google Analytics 4 Course</a></li> <li id="menu-item-300058273" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300058273"><a href="https://www.plerdy.com/how-to-make-money-with-the-plerdy-affiliate-program/">Affiliate Program</a></li> <li id="menu-item-300040129" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-300040129"><a href="https://www.plerdy.com/blog/full-page-screen-capture/">Take a Full-Page Screenshot in Chrome</a></li> <li id="menu-item-300040130" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-300040130"><a href="https://www.plerdy.com/website-seo-checker-extension/">Free Chrome Extensions for SEO</a></li> </ul> </li> <li id="menu-item-300038035" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-300038035"><a href="https://www.plerdy.com/book-a-call/">Book a Demo</a></li> </ul></div> <div class="col_right col_right--mob"> <a class="btn btn_blue_txt" target="_blank" href="https://a.plerdy.com/auth/login"> Sign In </a> <a id="try_it_free" class="btn btn_blue" target="_blank" href="https://a.plerdy.com/auth/register"> Try It Free </a> </div> </div> <div class="col_right col_right--desk"> <a class="btn btn_blue_txt" target="_blank" href="https://a.plerdy.com/auth/login"> Sign In </a> <a id="try_it_free" class="btn btn_blue" target="_blank" href="https://a.plerdy.com/auth/register"> Try It Free </a> </div> </div> <script> document.addEventListener("DOMContentLoaded", function () { var burgerBtn = document.querySelector('.burger_btn'); var menuContent = document.querySelector('.burger_menu .col_center'); var body = document.body; if (burgerBtn && menuContent) { burgerBtn.addEventListener('click', function () { var isMenuOpen = burgerBtn.classList.contains('open'); var ancestorElement = document.querySelector(".current-menu-ancestor"); menuContent.style.display = isMenuOpen ? 'none' : 'block'; if (isMenuOpen) { burgerBtn.style.backgroundImage = 'url(/wp-content/themes/twentytwenty/images/menu/mobile_menu.svg)'; burgerBtn.classList.remove('open'); body.classList.remove('no-scroll'); } else { burgerBtn.style.backgroundImage = 'url(/wp-content/themes/twentytwenty/images/menu/Close.svg)'; burgerBtn.classList.add('open'); body.classList.add('no-scroll'); if (ancestorElement && ancestorElement.querySelector(".sub-menu") && !ancestorElement.classList.contains("sub_menu_open")) { ancestorElement.click(); } } }); } }); /* document.addEventListener("DOMContentLoaded", function () { var colRight = document.querySelector('.col_right'); var colCenter = document.querySelector('.col_center'); function moveButtons() { colRight.classList.remove('hidden'); if (window.innerWidth < 767) { if (colRight && colCenter && !colCenter.contains(colRight)) { colCenter.appendChild(colRight); } } else { if (colRight && colCenter.contains(colRight)) { document.querySelector('.burger_menu').appendChild(colRight); } } } moveButtons(); window.addEventListener('resize', moveButtons); }); */ </script> </div> </div> </header> <link rel='stylesheet' href='/wp-content/themes/twentytwenty/assets/css/style_single.css?ver=1.8' media='all' /> <link rel='stylesheet' href='/wp-content/themes/twentytwenty/assets/css/calculator.css?ver=1.8' media='all' /> <link defer="" rel="stylesheet" href="/wp-content/themes/twentytwenty/assets/css/ion.rangeSlider.min.css" type="text/css" media="all"> <section class="main_article "> <script type="text/javascript"> var ajaxurl = "https://www.plerdy.com/wp-admin/admin-ajax.php"; </script> <div class="container"> <div class="row_single"> <div class="wrappet_main"> <div class="sidebar"> <div class="banner_ux banner-use-ab-testing banner-use-ab-testing--desk"> <div class="banner-use-ab-testing__item-1"></div> <div class="banner-use-ab-testing__item-2"> <h4 class="banner-use-ab-testing__title"> Struggling to find what works best on your website? </h4> <p class="banner-use-ab-testing__text"> Missed opportunities and low conversions can cost you big time. </p> <a href="https://a.plerdy.com/auth/register" class="banner-use-ab-testing__link"> Use free A/B testing tool </a> </div> <div class="banner-use-ab-testing__item-3"></div> </div> <div class="sidebar-title sidebar-title-desk">You are here now</div> <div class="sidebar-title sidebar-title-mob">More calculators</div> <div class="active-category"></div> <div class="sidebar-title">More calculators</div> <ul> <li> <a href="https://www.plerdy.com/tiktok-money-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_toktok.svg" alt="calculator link" loading="lazy"> <span>TikTok Money Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/sample-size-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/cal.svg" alt="calculator link" loading="lazy"> <span>Sample Size Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/cpm-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_cpm.svg" alt="calculator link" loading="lazy"> <span>CPM Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/facebook-ads-cost-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_face.svg" alt="calculator link" loading="lazy"> <span>Facebook Ads Cost Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/romi-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_romi.svg" alt="calculator link" loading="lazy"> <span>ROMI Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/roi-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_roi.svg" alt="calculator link" loading="lazy"> <span>ROI Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/nps-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_nps.svg" alt="calculator link" loading="lazy"> <span>NPS calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/ctr-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_ctr.svg" alt="calculator link" loading="lazy"> <span>CTR Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/cac-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/cac_calculator.svg" alt="calculator link" loading="lazy"> <span>CAC Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/utm-builder/"> <img src="/wp-content/themes/twentytwenty/images/calculator/utm_calculator.svg" alt="calculator link" loading="lazy"> <span>UTM Builder</span> </a> </li> <li> <li> <a href="https://www.plerdy.com/http-header-checker/"> <img src="/wp-content/themes/twentytwenty/images/calculator/window_code.svg" alt="calculator link" loading="lazy"> <span>Http Header Checker</span> </a> </li> <li> <a href="https://www.plerdy.com/youtube-money-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_youtube.svg" alt="calculator link" loading="lazy"> <span>YouTube Money Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/marketing-budget-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_marketing.svg" alt="calculator link" loading="lazy"> <span>Marketing Budget Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/roas-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_roas.svg" alt="calculator link" loading="lazy"> <span>ROAS Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/customer-lifetime-value-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_clv.svg" alt="calculator link" loading="lazy"> <span>Customer Lifetime Value Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/conversion-rate-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_conversion.svg" alt="calculator link" loading="lazy"> <span>Conversion Rate Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/a-b-testing-significance-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_ab.svg" alt="calculator link" loading="lazy"> <span>A/B Testing Significance Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/a-b-split-multivariate-test-duration-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_ab_split.svg" alt="calculator link" loading="lazy"> <span>A/B Split & Multivariate Test Duration Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/web-push-notification-calculator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_web.svg" alt="calculator link" loading="lazy"> <span>Web Push Notification Calculator</span> </a> </li> <li> <a href="https://www.plerdy.com/typing-speed-test/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_typing.svg" alt="calculator link" loading="lazy"> <span>Typing Speed Test</span> </a> </li> <li> <a href="https://www.plerdy.com/online-character-count-tool/"> <img src="/wp-content/themes/twentytwenty/images/calculator/c_keyboard.svg" alt="calculator link" loading="lazy"> <span>Online Character Count Tool</span> </a> </li> <li> <a href="https://www.plerdy.com/password-generator-tool/"> <img src="/wp-content/themes/twentytwenty/images/calculator/password_generator.svg" alt="Strong Password Generator icon" loading="lazy"> <span>Strong Password Generator</span> </a> </li> <li> <a href="https://www.plerdy.com/qr-code-generator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/qr_code_generator.svg" alt="Free QR Code Generator icon" loading="lazy"> <span>Free QR Code Generator</span> </a> </li> <li> <a href="https://www.plerdy.com/ascii-art-generator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/ascii_art_generator.svg" alt="ASCII Art Generator icon" loading="lazy"> <span>ASCII Art Generator</span> </a> </li> <li> <a href="https://www.plerdy.com/meme-generator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/free_meme_generator.svg" alt="Free Meme Generator icon" loading="lazy"> <span>Free Meme Generator</span> </a> </li> <li> <a href="https://www.plerdy.com/share-buttons/"> <img src="/wp-content/themes/twentytwenty/images/calculator/share_buttons_code.svg" alt="Share Buttons Code icon" loading="lazy"> <span>Free Share Buttons Code</span> </a> </li> <li> <a href="https://www.plerdy.com/favicon-generator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/favicon_generator.svg" alt="Favicon Generator icon" loading="lazy"> <span>Favicon Generator</span> </a> </li> <li> <a href="https://www.plerdy.com/robots-txt-generator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/robots_txt_generator.svg" alt="Robots.txt Generator icon" loading="lazy"> <span>Robots.txt Generator</span> </a> </li> <li> <a href="https://www.plerdy.com/meta-description-generator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/meta_description_generator.svg" alt="Meta Description Generator icon" loading="lazy"> <span>Meta Description Generator</span> </a> </li> <li> <a href="https://www.plerdy.com/base64-image-encoder/"> <img src="/wp-content/themes/twentytwenty/images/calculator/base64_image_encoder.svg" alt="Image to Base64 Encoder icon" loading="lazy"> <span>Image to Base64 Encoder</span> </a> </li> <li> <a href="https://www.plerdy.com/base64-image-decoder/"> <img src="/wp-content/themes/twentytwenty/images/calculator/base64_image_decoder.svg" alt="Base64 to Image Decode icon" loading="lazy"> <span>Base64 to Image Decode</span> </a> </li> <li> <a href="https://www.plerdy.com/schema-markup-generator/"> <img src="/wp-content/themes/twentytwenty/images/calculator/schema.svg" alt="Schema Markup Generator icon" loading="lazy"> <span>Schema Markup Generator</span> </a> </li> <li> <a href="https://www.plerdy.com/meta-title-description-checker/"> <img src="/wp-content/themes/twentytwenty/images/calculator/meta_title_description_checker.svg" alt="Meta Title & Description Checker" loading="lazy"> <span>Meta Title & Description Checker</span> </a> </li> <li> <a href="https://www.plerdy.com/h1-checker/"> <img src="/wp-content/themes/twentytwenty/images/calculator/h1_checker.svg" alt="H1 Checker" loading="lazy"> <span>H1 Checker</span> </a> </li> <li> <a href="https://www.plerdy.com/keyword-density-checker/"> <img src="/wp-content/themes/twentytwenty/images/calculator/keyword_density_checker.svg" alt="Keyword Density Checker" loading="lazy"> <span>Keyword Density Checker</span> </a> </li> <li> <a href="https://www.plerdy.com/open-graph-checker/"> <img src="/wp-content/themes/twentytwenty/images/calculator/open_graph_checker.svg" alt="Open Graph Checker" loading="lazy"> <span>Open Graph Checker</span> </a> </li> <li> <a href="https://www.plerdy.com/canonical-tag-checker/"> <img src="/wp-content/themes/twentytwenty/images/calculator/canonical_tag_checker.svg" alt="Canonical Tag Checker" loading="lazy"> <span>Canonical Tag Checker</span> </a> </li> <li> <a href="https://www.plerdy.com/image-alt-tag-checker/"> <img src="/wp-content/themes/twentytwenty/images/calculator/image_alt_tag_checker.svg" alt="Image Alt Tag Checker" loading="lazy"> <span>Image Alt Tag Checker</span> </a> </li> </ul> </div> <main id="site-content"> <article class="category-seo-blog category-usability"> <header class="entry-header has-text-align-center header-footer-group"> <div class="entry-header-inner section-inner medium"> <h1 class="entry-title">Customer Acquisition Cost Calculator: How to Calculate CAC</h1> </div> </header> <div class="post-inner thin "> <div class="entry-content">   <div class="calculator calculator_cpq"> <form class="cac-calculator__form"> <h2>Your Customer Acquisition Cost Inputs</h2> <p> This helps us determine how effective your efforts were. There is no data saved. </p> <label for="customers">How many clients did you receive in the previous month?</label> <input type="number" name="customers" id="customers" class="cac-input" required /> <label for="revenue">What is the typical monthly income generated by new clients (per customer)?</label> <input type="number" name="revenue" id="revenue" class="cac-input" placeholder="$" required /> <h2>Your Customer Acquisition Inputs</h2> <p> This information is used to determine your acquisition investment. There is no data saved. </p> <label for="direct_ads">How much did you spend last month on direct advertising?</label> <input type="number" name="direct_ads" id="direct_ads" class="cac-input" placeholder="$" required /> <label for="sales_team">How big is the marketing and sales staff at your company?</label> <input type="number" name="sales_team" id="sales_team" class="cac-input" required /> <label for="salary">What is the average salary for a member of your marketing and sales team?</label> <input type="number" name="salary" id="salary" class="cac-input" placeholder="$" required /> <label for="software">How much did you spend last month on marketing and sales software?</label> <input type="number" name="software" id="software" placeholder="$" required /> <p> <em>Incorporate all expenditures made by parties other than publishers, such as CRM and mailing list software.</em> </p> <label for="other_costs">Any additional fees for acquiring customers?</label> <input type="number" name="other_costs" id="other_costs" placeholder="$" required /> <p> <em>Add other expenses like agency fees, however billed publisher expenses should already be included in question 3 instead of being included here.</em> </p> <button type="button" onclick="generateCacCalculator()" class="btn">Calculate</button> </form> <div class="row_result_roi"> <div class="col_result result-url"> <span class="w_rezult rezult_url"></span> <em>Result</em> </div> </div> </div> <div class="banner_ux banner-use-ab-testing banner-use-ab-testing--mob"> <div class="banner-use-ab-testing__item-1"></div> <div class="banner-use-ab-testing__item-2"> <h4 class="banner-use-ab-testing__title"> Struggling to find what works best on your website? </h4> <p class="banner-use-ab-testing__text"> Missed opportunities and low conversions can cost you big time. </p> <a href="https://a.plerdy.com/auth/register" class="banner-use-ab-testing__link"> Use free A/B testing tool </a> </div> <div class="banner-use-ab-testing__item-3"></div> </div> <p>You want to know how much it will cost to get a new customer as a business owner. This expense is referred to as the Client Acquisition Cost (CAC), which can be challenging to track correctly. Fortunately, there are ways to calculate your CAC with ease. This article will explore how to calculate CAC and why it is an important metric.</p> <h2>What is Customer Acquisition Cost (CAC)?</h2> <p>Customer Acquisition Cost (CAC) is acquiring a new customer. It is computed by dividing the overall marketing and sales expenditures by the number of new customers attracted over the specified period. It's critical to remember that CAC comprises all expenses incurred during the customer acquisition, including marketing, staffing, and software costs.</p> <h2>Why is Customer Acquisition Cost (CAC) important?</h2> <p>All firms must use CAC since it explains how well a company's sales and marketing initiatives work. It is also essential for calculating marketing campaigns' return on investment (ROI). In addition, understanding CAC can help a company determine how much money it should spend on sales and marketing to acquire new customers cost-effectively.</p> <h2>How to calculate Customer Acquisition Cost (CAC)?</h2> <p>There are several steps involved in calculating CAC:</p> <ul> <li>Step 1: Choose the period for which you wish to compute CAC.</li> <li>Step 2: Compute the total amount spent on sales and marketing within the specified period.</li> <li>Step 3: Determine the number of new clients acquired during that period.</li> <li>Step 4: Divide the total amount spent on sales and marketing by the quantity of added clients.</li> </ul> <p>As an illustration, suppose a company spent $10,000 on marketing and sales the previous month and gained 30 new clients. The CAC for that month would be $333 ($10,000/30).</p> <h2>Factors that affect Customer Acquisition Cost (CAC)</h2> <p>Several factors can affect CAC. Some of the most common ones include:</p> <ul> <li>Marketing channel: The channel used to acquire new customers can significantly impact CAC. While some channels are more expensive, others are better at attracting the proper kind of customers.</li> <li>Industry: Different industries have different customer acquisition costs. For example, B2B companies have higher CAC than B2C companies.</li> <li>Customer lifetime value (LTV): CAC and LTV are closely related. While a company with a low LTV must be more thrifty, one with a high LTV may afford to invest more in attracting new customers.</li> </ul> <h2>How to reduce Customer Acquisition Cost (CAC)?</h2> <p>Although lowering CAC can be difficult, there are several tactics that organizations can employ to do so: Aim more precisely:</p> <ul> <li>One efficient method of lowering CAC is to improve your targeting. By focusing on the right audience, you can reduce wasted ad spend and increase the chances of acquiring high-quality customers.</li> <li>Optimize your marketing channels: Some marketing channels are more effective than others. You may determine which marketing channels are most effective for your company and concentrate your resources by testing and optimizing them.</li> <li>Increase customer retention: Retaining existing customers can be more cost-effective than acquiring new ones. You may also boost customer loyalty and decrease turnover by delivering outstanding customer service and fostering relationships with your consumers.</li> <li>Offer incentives: Offering incentives such as discounts, free trials, or referral bonuses can encourage customers to purchase and reduce the cost of acquisition.</li> </ul> <h2>How to reduce your CAC?</h2> <p>As a business owner, you should strive to reduce your CAC as much as possible.</p> <p>Paying too little results in low-quality clients who either leave quickly or don't generate any revenue for you.</p> <p>If you overpay, you'll soon run out of money (and patience).</p> <p>So how do you reduce your CAC?</p> <h3>Focus on your customer avatar.</h3> <p>One of the businesses' biggest mistakes is understanding their target market.</p> <p>If you need to know your ideal customer, how can you create an ad or marketing campaign that speaks directly to them?</p> <p>Get crystal clear on your customer avatar, and you can create targeted campaigns that deliver far more bang for your buck.</p> <h3>Use social media effectively.</h3> <p>Social networking is one of the most cost-effective ways to contact your target market.</p> <p>But too many businesses use it to "broadcast" their message rather than engage with their audience.</p> <p>Focus on developing relationships with your audience by answering their queries and providing value if you want to succeed on social media.</p> <h3>Optimize your landing pages.</h3> <p>Your landing pages are one of the most critical parts of your sales funnel.</p> <p>If they must be optimized correctly, you'll throw money down the drain.</p> <p>Ensure your landing pages are highly relevant to your target audience, offer a clear value proposition, and have a clear call to action.</p> <h3>Experiment with different channels</h3> <p>Finally, feel free to experiment with different channels.</p> <p>The most popular platforms, Facebook and Google AdWords are also the most effective for your business.</p> <p>Try out new channels like LinkedIn or TikTok, and see if they deliver better results.</p> <h2>Conclusion about Customer Acquisition Cost</h2> <p>Customer Acquisition Cost (CAC) is a crucial metric for any business looking to attract new customers.</p> <p>By understanding how to calculate your CAC and pair it with Customer Lifetime Value (CLV), you can better understand the profitability of your marketing campaigns.</p> <p>To keep your CAC as low as possible, focus on your customer avatar, use social media effectively, optimize your landing pages, and experiment with different channels.</p> <p>Remember, CAC is a critical metric but not the only one. Keep an eye on your Return on Ad Spend (ROAS) and other key metrics to ensure your marketing campaigns deliver a positive ROI.</p> </div> </div> </article> </main> </div> <div class="left_share"> <ul class="share-list" style="display:none;"> <li class="soc_share"> <span></span> </li> <li class="soc_f"> <a target="_blank" href='https://www.facebook.com/sharer.php?u=www.plerdy.com/cac-calculator/' onclick="ga('send', 'event', 'social', 'fb_share', 'https://www.plerdy.com/cac-calculator/');"></a> </li> <li class="soc_t"> <a target="_blank" href='https://twitter.com/intent/tweet?url=www.plerdy.com/cac-calculator/' data-counturl='https://dev.twitter.com/web/tweet-button' onclick="ga('send', 'event', 'social', 'twitter_share', 'https://www.plerdy.com/cac-calculator/');"> </a> </li> <li class="soc_l"> <a target="_blank" href='https://www.linkedin.com/shareArticle?url=www.plerdy.com/cac-calculator/' onclick="ga('send', 'event', 'social', 'LinkedIn_share', 'https://www.plerdy.com/cac-calculator/');"> </a> </li> <li class="soc_d"> <a target="_blank" href='https://bufferapp.com/add?phase=2%20&url=https://www.plerdy.com/cac-calculator/' onclick="ga('send', 'event', 'social', 'digg', 'https://www.plerdy.com/cac-calculator/');"> </a> </li> </ul> </div> </div> </div> </section> <script src="/wp-content/themes/twentytwenty/assets/js/ion.rangeSlider.min.js" defer="" type="text/javascript"></script> <footer> <div class="container"> <div class="footer-list"> <div class="footer-list-items"> <span class="footer-list-title">Company</span> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/about-us/">About Us</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/contact-form/">Contact</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/reviews/">Reviews</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/blog/category/cases/">Case Studies</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/blog/category/ebooks/">Ebooks</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/update/">Updates</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/faq/">FAQ</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/sitemap/">Sitemap</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/what-is-plerdy/">What is Plerdy</a> </p> </div> <div class="footer-list-items"> <span class="footer-list-title">Partner</span> <p class="footer-list-item"> <a class="footer-list-link accent-color-link" href="https://www.plerdy.com/how-to-make-money-with-the-plerdy-affiliate-program/">Affiliate Program</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/partners/">Partnership</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/member-perks/">Bonuses from partners</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/referral-program/">Referral program</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/blog/guest-posting/">Guest posting</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/plugins-for-cms/">CMS Plugins</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/non-profit/">Non-Profits</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/students/">Educators</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/startups/">Startups</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/free-premium-package/">Free Business Package</a> </p> </div> <div class="footer-list-items"> <span class="footer-list-title">Insights</span> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/user-experience-statistics/">User Experience (UX) Statistics</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/blog/ux-research-process/">UX Research Survey Report</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/website-audit/">How to do a Website Audit</a> </p> </div> <div class="footer-list-items footer-list-items-big"> <span class="footer-list-title">Best of the Best</span> <p class="footer-list-item" style="width: 80%;"> <a class="footer-list-link" href="https://www.plerdy.com/experts/">Top Marketing Experts in the World</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/google-ads-experts/">Google Ads Experts</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/marketing-copywriters/">Marketing Copywriters</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/cmo-experts/">CMO experts</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/cro-experts/">CRO Experts</a> </p> <p class="footer-list-item"> <a class="footer-list-link" href="https://www.plerdy.com/usability-experts/">Usability experts</a> </p> </div> <div class="foot_line"></div> <div class="footer-list-items row_bg_app"> <span class="footer-list-title">Free Tools</span> <a class="footer-list-link g-f" target="_blank" href="https://www.plerdy.com/blog/full-page-screen-capture/">Take a Full-Page Screenshot in Chrome</a> <a class="footer-list-link" target="_blank" href="https://www.plerdy.com/website-seo-checker-extension/">Free Chrome Extensions for SEO</a> </div> <a class="col_support" href="https://war.ukraine.ua/donate/" rel="nofollow"> <i></i> <div> <span>We stand for 🇺🇦 Ukraine.</span> <span>You can find more information and donate here</span> </div> </a> <a class="btn_shopify btn_shopify_centr" href="https://apps.shopify.com/plerdy" target="_blank" rel="nofollow"><span>Find it on the</span>Shopify App Store</a> </div> <div class="foot_lang_soc_pk"> <div class="col_center"> <span class="footer-list-title visib-block">Follow Us:</span> <a class="footer-list-link" href="https://www.youtube.com/channel/UCYA8QdYL8Dsk7xyOso6zxLg" target="_blank"></a> <a class="footer-list-link" href="https://www.linkedin.com/company/plerdy/" target="_blank"></a> <a class="footer-list-link" href="https://www.instagram.com/plerdy_cro_tools/" target="_blank"></a> </div> <div class="wrap_lang"> <ul id="lang"> <li class="lang-item lang-item-2 lang-item-en current-lang lang-item-first"><a lang="en-US" hreflang="en-US" href="https://www.plerdy.com/cac-calculator/">USA</a></li> <li class="lang-item lang-item-13 lang-item-es no-translation"><a lang="es-ES" hreflang="es-ES" href="https://www.plerdy.com/es/">España</a></li> <li class="lang-item lang-item-5 lang-item-ru no-translation"><a lang="ru-RU" hreflang="ru-RU" href="https://www.plerdy.com/ru/">Казахстан</a></li> <li class="lang-item lang-item-17 lang-item-pl no-translation"><a lang="pl-PL" hreflang="pl-PL" href="https://www.plerdy.com/pl/">Polska</a></li> <li class="lang-item lang-item-21 lang-item-pt no-translation"><a lang="pt-PT" hreflang="pt-PT" href="https://www.plerdy.com/pt/">Portugal</a></li> <li class="lang-item lang-item-9 lang-item-ua no-translation"><a lang="uk" hreflang="uk" href="https://www.plerdy.com/ua/">Україна</a></li> <li class="lang-item lang-item-256632566326231 lang-item-fr no-translation"><a lang="fr-FR" hreflang="fr-FR" href="https://www.plerdy.com/fr/">Français</a></li> </ul> </div> </div> </div> <div class="footer-bottom"> <div class="footer-bottom-content"> <div class="col_right"> <div class="copy" style="line-height: 28px;"> Copyright © 2025. Plerdy. All rights reserved </div> </div> <div class="col_left"> <a class="footer-list-link" href="https://www.plerdy.com/gdpr-plerdy/">GDPR</a> <a class="footer-list-link" href="https://www.plerdy.com/terms-of-service/">Terms of Service</a> <a class="footer-list-link" href="https://www.plerdy.com/do-not-track/">Do Not Track</a> <a class="footer-list-link" href="https://www.plerdy.com/privacy-policy/">Privacy Policy</a> <a class="footer-list-link" href="https://www.plerdy.com/security-policy/">Security Policy</a> </div> </div> </div> </div> <div class="gallery"> <div class="container"> <div class="row"> <div class="col-sm-12"> <div class="popup-gallery mfp-hide popup-gallery-video"></div> </div> </div> </div> </div> <div class="foot_btns_pl foot_btns--mob-post" style="display: none;"> <div class="mob-bootom-links mob-bootom-links--post"> <span class="scroll-top" style="display:inline-block; !important"></span> </div> </div> <script> (function() { var expirationDate = new Date(); expirationDate.setTime( expirationDate.getTime() + 31536000 * 1000 ); document.cookie = "pll_language=en; expires=" + expirationDate.toUTCString() + "; path=/; secure; SameSite=Lax"; }()); </script> <script> /(trident|msie)/i.test(navigator.userAgent)&&document.getElementById&&window.addEventListener&&window.addEventListener("hashchange",function(){var t,e=location.hash.substring(1);/^[A-z0-9_-]+$/.test(e)&&(t=document.getElementById(e))&&(/^(?:a|select|input|button|textarea)$/i.test(t.tagName)||(t.tabIndex=-1),t.focus())},!1); </script> <script>window.lazyLoadOptions = { elements_selector: "iframe[data-lazy-src]", data_src: "lazy-src", data_srcset: "lazy-srcset", data_sizes: "lazy-sizes", class_loading: "lazyloading", class_loaded: "lazyloaded", threshold: 300, callback_loaded: function(element) { if ( element.tagName === "IFRAME" && element.dataset.rocketLazyload == "fitvidscompatible" ) { if (element.classList.contains("lazyloaded") ) { if (typeof window.jQuery != "undefined") { if (jQuery.fn.fitVids) { jQuery(element).parent().fitVids(); } } } } }}; window.addEventListener('LazyLoad::Initialized', function (e) { var lazyLoadInstance = e.detail.instance; if (window.MutationObserver) { var observer = new MutationObserver(function(mutations) { var image_count = 0; var iframe_count = 0; var rocketlazy_count = 0; mutations.forEach(function(mutation) { for (var i = 0; i < mutation.addedNodes.length; i++) { if (typeof mutation.addedNodes[i].getElementsByTagName !== 'function') { continue; } if (typeof mutation.addedNodes[i].getElementsByClassName !== 'function') { continue; } images = mutation.addedNodes[i].getElementsByTagName('img'); is_image = mutation.addedNodes[i].tagName == "IMG"; iframes = mutation.addedNodes[i].getElementsByTagName('iframe'); is_iframe = mutation.addedNodes[i].tagName == "IFRAME"; rocket_lazy = mutation.addedNodes[i].getElementsByClassName('rocket-lazyload'); image_count += images.length; iframe_count += iframes.length; rocketlazy_count += rocket_lazy.length; if(is_image){ image_count += 1; } if(is_iframe){ iframe_count += 1; } } } ); if(image_count > 0 || iframe_count > 0 || rocketlazy_count > 0){ lazyLoadInstance.update(); } } ); var b = document.getElementsByTagName("body")[0]; var config = { childList: true, subtree: true }; observer.observe(b, config); } }, false);</script><script data-no-minify="1" async src="https://www.plerdy.com/wp-content/plugins/rocket-lazy-load/assets/js/16.1/lazyload.min.js"></script><script>function lazyLoadThumb(e,alt){var t='<img src="https://i.ytimg.com/vi/ID/hqdefault.jpg" alt="" width="480" height="360">',a='<button class="play" aria-label="play Youtube video"></button>';t=t.replace('alt=""','alt="'+alt+'"');return t.replace("ID",e)+a}function lazyLoadYoutubeIframe(){var e=document.createElement("iframe"),t="ID?autoplay=1";t+=0===this.parentNode.dataset.query.length?'':'&'+this.parentNode.dataset.query;e.setAttribute("src",t.replace("ID",this.parentNode.dataset.src)),e.setAttribute("frameborder","0"),e.setAttribute("allowfullscreen","1"),e.setAttribute("allow", "accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"),this.parentNode.parentNode.replaceChild(e,this.parentNode)}document.addEventListener("DOMContentLoaded",function(){var e,t,p,a=document.getElementsByClassName("rll-youtube-player");for(t=0;t<a.length;t++)e=document.createElement("div"),e.setAttribute("data-id",a[t].dataset.id),e.setAttribute("data-query", a[t].dataset.query),e.setAttribute("data-src", a[t].dataset.src),e.innerHTML=lazyLoadThumb(a[t].dataset.id,a[t].dataset.alt),a[t].appendChild(e),p=e.querySelector('.play'),p.onclick=lazyLoadYoutubeIframe});</script> </footer> <div class="row_cookie-bubble"> <div class="cookie-bubble bottom-right"> <div class="cb-wrapper"> <div class="cb-row"> <div class="cb-image true"></div> <div class="cb-row-content"> <span class="message">We use cookies to personalize your experience. By continuing to visit this website you agree to our use of cookies.</span> <div class="cb-controls"> <button class="agreement-btn">Got It</button> <a class="cookie-policy-btn" href="https://www.plerdy.com/privacy-policy/#cookie" target="_blank">Read our cookie Policy</a> </div> </div> </div> </div> </div> </div> <link rel='stylesheet' href='/wp-content/themes/twentytwenty/assets/css/slick.css' media='all' /> <script src="/wp-content/themes/twentytwenty/assets/js/jquery-3.6.0.min.js" defer></script> <script src="/wp-content/themes/twentytwenty/assets/js/slick.js" defer></script> <script src="/wp-content/themes/twentytwenty/assets/js/script.js" defer></script> <script src="https://www.plerdy.com/wp-content/themes/twentytwenty/assets/js/plerdy.js?v=1"></script> <script src="/wp-content/themes/twentytwenty/assets/js/use_cases_script.js"></script> </body> </html>

CINXE.COM

Customer Acquisition Cost Calculator: How to Calculate CAC – Plerdy