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(max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1600px"/><img alt="" class="bh fu im c" width="1600" height="477" loading="eager" role="presentation"/></picture></figure></div><div class="ab cb"><div class="ci bh ht hu hv hw"><div><h1 id="d209" class="pw-post-title in io ip bf iq ir is it iu iv iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl bk" data-testid="storyTitle">Discover insights to find success for apps and games in France</h1></div><div><h2 id="c8e5" class="pw-subtitle-paragraph jm io ip bf b jn jo jp jq jr js jt ju jv jw jx jy jz ka kb cq du">6 best practice tips to reach more mobile users in France</h2><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="kc kd ke kf kg ab"><div><div class="ab kh"><div><div class="bm" aria-hidden="false"><a rel="noopener follow" href="/@fcrovetto?source=post_page---byline--eaacc2fd47ae---------------------------------------"><div class="l ki kj by kk kl"><div class="l fj"><img alt="Francesco Crovetto" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/2*4oiUN-KbSZm35eY3Qwnuxg.jpeg" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="km by l dd de fs n kn ft"></div></div></div></a></div></div><div class="ko ab fj"><div><div class="bm" aria-hidden="false"><a href="https://medium.com/googleplaydev?source=post_page---byline--eaacc2fd47ae---------------------------------------" rel="noopener follow"><div class="l kp kq by kk kr"><div class="l fj"><img alt="Google Play Apps & Games" class="l fd by br ks cx" src="https://miro.medium.com/v2/resize:fill:48:48/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg" width="24" height="24" loading="lazy" data-testid="publicationPhoto"/><div class="km by l br ks fs n kn ft"></div></div></div></a></div></div></div></div></div><div class="bn bh l"><div class="ab"><div style="flex:1"><span class="bf b bg z bk"><div class="kt ab q"><div class="ab q ku"><div class="ab q"><div><div class="bm" aria-hidden="false"><p class="bf b gz ha bk"><a class="af ag ah ai aj ak al am an ao ap aq ar kv" data-testid="authorName" rel="noopener follow" href="/@fcrovetto?source=post_page---byline--eaacc2fd47ae---------------------------------------">Francesco Crovetto</a></p></div></div></div><span class="gx gy" aria-hidden="true"><span class="bf b bg z bk">·</span></span><p class="bf b gz ha bk"><span><a class="af ag ah ai aj ak al am an ao ap aq ar kw" rel="noopener follow" 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class="gx gy" aria-hidden="true"><span class="bf b bg z du">·</span></span></div></div><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">6 min read</span><div class="lj lk l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Mar 4, 2020</span></div></span></div></span></div></div></div><div class="ab cp ll lm ln lo lp lq lr ls lt lu lv lw lx ly lz ma"><div class="h k w fg fh q"><div class="mq l"><div class="ab q mr ms"><div class="pw-multi-vote-icon fj lc mt mu mv"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerClapButton" rel="noopener follow" 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aria-hidden="false"><button aria-label="Listen" data-testid="audioPlayButton" class="af fk ah ai aj ak al nz an ao ap ex oa ob nq oc od oe of og s oh oi oj ok ol om on u oo op oq"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M3 12a9 9 0 1 1 18 0 9 9 0 0 1-18 0m9-10C6.477 2 2 6.477 2 12s4.477 10 10 10 10-4.477 10-10S17.523 2 12 2m3.376 10.416-4.599 3.066a.5.5 0 0 1-.777-.416V8.934a.5.5 0 0 1 .777-.416l4.599 3.066a.5.5 0 0 1 0 .832" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Listen</p></div></button></div></div></div></div></div></div></div></div><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="headerSocialShareButton" class="af fk ah ai aj ak al nz an ao ap ex oa ob nq oc od oe of og s oh oi oj ok ol om on u oo op oq"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Share</p></div></button></div></div></div></div></div></div></div></div></div><p id="7209" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">France has Europe’s 4th largest population, and close to 80% of people there are smartphone users (Statista 2020). Because French is the main language (and English fluency is low), it’s important to localize your app or game to reach more users — which brings the added benefit of opening it up to other <a class="af kw" href="http://worldpopulationreview.com/countries/french-speaking-countries/" rel="noopener ugc nofollow" target="_blank">French-speaking markets</a> around the world.</p><p id="09fd" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">Gaming is also the #1 cultural product sold in France before music, books, and movies. France is home to legendary games such as Assassin’s Creed and Detroit: Become Human built by legendary studios such as Ubisoft, Gameloft or Quantic Dream. This is expected to expand as the number of video games produced in France grew by 43% (YoY 2018 vs. 2019) to reach 1200 games (SELL 2018, AppAnnie 2018).</p><p id="1552" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">Let’s take a closer look at 6 key factors that can help your app or game find success in France.</p><h1 id="d426" class="pk pl ip bf pm pn po jp gj pp pq js gl pr ps pt pu pv pw px py pz qa qb qc qd bk">1. Launch in popular game and app categories</h1><h2 id="33ae" class="qe pl ip bf pm gi qf dy gj gk qg ea gl gm qh gn go gp qi gq gr gs qj gt gu qk bk">Games</h2><p id="49b4" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">The top 3 grossing game genres in France are:</p><ul class=""><li id="f3d8" class="or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj qq qr qs bk"><strong class="ot iq">RPG (Role Playing Games) <em class="qt">— </em></strong>with a mix of international and EMEA-developed titles</li><li id="723d" class="or os ip ot b jn qu ov ow jq qv oy oz gm qw pb pc gp qx pe pf gs qy ph pi pj qq qr qs bk"><strong class="ot iq">Strategy — </strong>mostly dominated by Supercell titles</li><li id="4261" class="or os ip ot b jn qu ov ow jq qv oy oz gm qw pb pc gp qx pe pf gs qy ph pi pj qq qr qs bk"><strong class="ot iq">Action </strong><em class="qt">— </em>anime and Japanese IPs are very popular with several titles in the Top 20</li></ul><h2 id="092b" class="qe pl ip bf pm gi qf dy gj gk qg ea gl gm qh gn go gp qi gq gr gs qj gt gu qk bk">Apps</h2><p id="14e3" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">In France, the most commonly used app categories are:</p><ul class=""><li id="653e" class="or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj qq qr qs bk"><strong class="ot iq">Communication</strong> — such as WhatsApp and Facebook Messenger</li><li id="029f" class="or os ip ot b jn qu ov ow jq qv oy oz gm qw pb pc gp qx pe pf gs qy ph pi pj qq qr qs bk"><strong class="ot iq">Social</strong> — such as Facebook, Instagram and Snapchat</li><li id="047f" class="or os ip ot b jn qu ov ow jq qv oy oz gm qw pb pc gp qx pe pf gs qy ph pi pj qq qr qs bk"><strong class="ot iq">Productivity</strong> — with mostly G-Suite and Office 365</li></ul><p id="1dae" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">In terms of top grossing apps the categories are:</p><ul class=""><li id="9e86" class="or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj qq qr qs bk"><strong class="ot iq">Online Dating</strong> — such as Adopteunmec, Tinder, Happn, Lovoo</li><li id="a19f" class="or os ip ot b jn qu ov ow jq qv oy oz gm qw pb pc gp qx pe pf gs qy ph pi pj qq qr qs bk"><strong class="ot iq">Video Entertainment</strong> — Canal, Netflix, and Twitch</li></ul><h1 id="4f4a" class="pk pl ip bf pm pn po jp gj pp pq js gl pr ps pt pu pv pw px py pz qa qb qc qd bk">2. Localize your pricing</h1><h2 id="a033" class="qe pl ip bf pm gi qf dy gj gk qg ea gl gm qh gn go gp qi gq gr gs qj gt gu qk bk">Currency</h2><p id="2a9d" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">The currency of France is the Euro (€). There are no strict guidelines on how prices should be written. Both “10,00 € / 0,99 €” and “10 € / 99 cent” are familiar formats. “2,00 EUR / 0,20 EUR” is another variation, often intended for official government use.</p><p id="7325" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">All Euro coins have a common reverse side showing the value, so it is therefore preferable to show this when the coin is being represented by a graphic, rather than the other side which often features national designs.</p><figure class="rc rd re rf rg ik qz ra paragraph-image"><div class="qz ra rb"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*6eDexhrBJKUAkSDK 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*6eDexhrBJKUAkSDK 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*6eDexhrBJKUAkSDK 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*6eDexhrBJKUAkSDK 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*6eDexhrBJKUAkSDK 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*6eDexhrBJKUAkSDK 1100w, https://miro.medium.com/v2/resize:fit:640/format:webp/0*6eDexhrBJKUAkSDK 640w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 320px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*6eDexhrBJKUAkSDK 640w, https://miro.medium.com/v2/resize:fit:720/0*6eDexhrBJKUAkSDK 720w, https://miro.medium.com/v2/resize:fit:750/0*6eDexhrBJKUAkSDK 750w, https://miro.medium.com/v2/resize:fit:786/0*6eDexhrBJKUAkSDK 786w, https://miro.medium.com/v2/resize:fit:828/0*6eDexhrBJKUAkSDK 828w, https://miro.medium.com/v2/resize:fit:1100/0*6eDexhrBJKUAkSDK 1100w, https://miro.medium.com/v2/resize:fit:640/0*6eDexhrBJKUAkSDK 640w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 320px"/><img alt="" class="bh fu im c" width="320" height="312" loading="lazy" role="presentation"/></picture></div><figcaption class="rh ff ri qz ra rj rk bf b bg z du">Source: civitas.org.uk</figcaption></figure><p id="8848" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">All countries using the Euro have different designs and names for their coins, but they are interchangeable and have the same value.</p><h2 id="a293" class="qe pl ip bf pm gi qf dy gj gk qg ea gl gm qh gn go gp qi gq gr gs qj gt gu qk bk">Methods of payment</h2><p id="4989" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">Credits cards are the dominating payment methods with more than 50% of consumer spend, followed by Carrier Billing and PayPal, with Gift Cards completing the payment landscape with less than 5%.</p><h1 id="0aa9" class="pk pl ip bf pm pn po jp gj pp pq js gl pr ps pt pu pv pw px py pz qa qb qc qd bk">3. Adapt your language and tone</h1><h2 id="cea5" class="qe pl ip bf pm gi qf dy gj gk qg ea gl gm qh gn go gp qi gq gr gs qj gt gu qk bk">Language style</h2><p id="546c" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">One of the first language decisions you’ll need to make when developing an app for the French market is whether to use ‘tu’ or ‘vous’ when addressing users. The first is more casual and personal, whereas the latter is more polite and official. Each has their potential downsides to be aware of. For example, ‘tu’ could be interpreted as rude and invasive, while ‘vous’ is seen as distant and old fashioned. The key is to be consistent, as switching between the two makes the text awkward. Also, French is usually written without any contractions. For example, it is more common to see “tu n’es pas” rather than “t’es pas”.</p><h2 id="384e" class="qe pl ip bf pm gi qf dy gj gk qg ea gl gm qh gn go gp qi gq gr gs qj gt gu qk bk">Punctuation</h2><p id="f46c" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">French punctuation is quite specific. In most instances, spaces should be added (e.g. « Ceci est une maison ! ») — but these spaces’ Unicode should be U+00A0 instead of the more common U+0020. They are called “non-breaking spaces” or “unbreakable spaces”, because they prevent the punctuation being split up by automatic line breaks (see below). On a Mac, this is done by pressing Option+Spacebar. On a PC running Windows, it’s Ctrl+Shift+Spacebar.</p><figure class="rc rd re rf rg ik qz ra paragraph-image"><div role="button" tabindex="0" class="rm rn fj ro bh rp"><div class="qz ra rl"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*gQWzyBr_KyTBlKLZ 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*gQWzyBr_KyTBlKLZ 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*gQWzyBr_KyTBlKLZ 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*gQWzyBr_KyTBlKLZ 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*gQWzyBr_KyTBlKLZ 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*gQWzyBr_KyTBlKLZ 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*gQWzyBr_KyTBlKLZ 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*gQWzyBr_KyTBlKLZ 640w, https://miro.medium.com/v2/resize:fit:720/0*gQWzyBr_KyTBlKLZ 720w, https://miro.medium.com/v2/resize:fit:750/0*gQWzyBr_KyTBlKLZ 750w, https://miro.medium.com/v2/resize:fit:786/0*gQWzyBr_KyTBlKLZ 786w, https://miro.medium.com/v2/resize:fit:828/0*gQWzyBr_KyTBlKLZ 828w, https://miro.medium.com/v2/resize:fit:1100/0*gQWzyBr_KyTBlKLZ 1100w, https://miro.medium.com/v2/resize:fit:1400/0*gQWzyBr_KyTBlKLZ 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh fu im c" width="700" height="322" loading="lazy" role="presentation"/></picture></div></div><figcaption class="rh ff ri qz ra rj rk bf b bg z du">Source: Castle Clash: L’Ultime Duel, IGG Group</figcaption></figure><h1 id="5ea7" class="pk pl ip bf pm pn po jp gj pp pq js gl pr ps pt pu pv pw px py pz qa qb qc qd bk">4. Consider font, layout, and user interface</h1><p id="65db" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">Short and concise sentences are often preferred.</p><p id="8178" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">There is no general font in French, you simply have to make sure that the one you choose supports all the special characters used in this language, such as Æ, Œ, Ç, à, á, â, ä, æ, ç, è, é, ê, ë, œ, «, »</p><p id="c841" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">See these examples below:</p><p id="4874" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">Here the special character “œ” is missing</p><figure class="rc rd re rf rg ik qz ra paragraph-image"><div role="button" tabindex="0" class="rm rn fj ro bh rp"><div class="qz ra rq"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*8IUhZJgxZreB0Nq1 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*8IUhZJgxZreB0Nq1 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*8IUhZJgxZreB0Nq1 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*8IUhZJgxZreB0Nq1 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*8IUhZJgxZreB0Nq1 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*8IUhZJgxZreB0Nq1 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*8IUhZJgxZreB0Nq1 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*8IUhZJgxZreB0Nq1 640w, https://miro.medium.com/v2/resize:fit:720/0*8IUhZJgxZreB0Nq1 720w, https://miro.medium.com/v2/resize:fit:750/0*8IUhZJgxZreB0Nq1 750w, https://miro.medium.com/v2/resize:fit:786/0*8IUhZJgxZreB0Nq1 786w, https://miro.medium.com/v2/resize:fit:828/0*8IUhZJgxZreB0Nq1 828w, https://miro.medium.com/v2/resize:fit:1100/0*8IUhZJgxZreB0Nq1 1100w, https://miro.medium.com/v2/resize:fit:1400/0*8IUhZJgxZreB0Nq1 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh fu im c" width="700" height="200" loading="lazy" role="presentation"/></picture></div></div><figcaption class="rh ff ri qz ra rj rk bf b bg z du">Source: Diner DASH Adventures (Glu)</figcaption></figure><p id="113f" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">Here the special character is used correctly</p><figure class="rc rd re rf rg ik qz ra paragraph-image"><div role="button" tabindex="0" class="rm rn fj ro bh rp"><div class="qz ra rr"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*RouI7MXpBXf4aq7i 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*RouI7MXpBXf4aq7i 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*RouI7MXpBXf4aq7i 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*RouI7MXpBXf4aq7i 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*RouI7MXpBXf4aq7i 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*RouI7MXpBXf4aq7i 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*RouI7MXpBXf4aq7i 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*RouI7MXpBXf4aq7i 640w, https://miro.medium.com/v2/resize:fit:720/0*RouI7MXpBXf4aq7i 720w, https://miro.medium.com/v2/resize:fit:750/0*RouI7MXpBXf4aq7i 750w, https://miro.medium.com/v2/resize:fit:786/0*RouI7MXpBXf4aq7i 786w, https://miro.medium.com/v2/resize:fit:828/0*RouI7MXpBXf4aq7i 828w, https://miro.medium.com/v2/resize:fit:1100/0*RouI7MXpBXf4aq7i 1100w, https://miro.medium.com/v2/resize:fit:1400/0*RouI7MXpBXf4aq7i 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh fu im c" width="700" height="227" loading="lazy" role="presentation"/></picture></div></div><figcaption class="rh ff ri qz ra rj rk bf b bg z du">Source: Diner DASH Adventures (Glu)</figcaption></figure><h1 id="0609" class="pk pl ip bf pm pn po jp gj pp pq js gl pr ps pt pu pv pw px py pz qa qb qc qd bk">5. Adapt to local and cultural nuances</h1><p id="57ba" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">Your app or game should be in French, although the acceptability of English is on the rise. That said, anglicisms such as email, shopping, chat, podcast, and feedback are widely used (although not in Quebec French) and most titles (for movies, video games, comics, and alike) tend to remain in English.</p><p id="74d9" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">English is also acceptable for more common video gaming words including skins, win, round, boss, and auto.</p><p id="bc6a" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">For example:</p><figure class="rc rd re rf rg ik qz ra paragraph-image"><div role="button" tabindex="0" class="rm rn fj ro bh rp"><div class="qz ra rl"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*kfeoCxGgfwpqYc5N 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*kfeoCxGgfwpqYc5N 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*kfeoCxGgfwpqYc5N 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*kfeoCxGgfwpqYc5N 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*kfeoCxGgfwpqYc5N 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*kfeoCxGgfwpqYc5N 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*kfeoCxGgfwpqYc5N 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*kfeoCxGgfwpqYc5N 640w, https://miro.medium.com/v2/resize:fit:720/0*kfeoCxGgfwpqYc5N 720w, https://miro.medium.com/v2/resize:fit:750/0*kfeoCxGgfwpqYc5N 750w, https://miro.medium.com/v2/resize:fit:786/0*kfeoCxGgfwpqYc5N 786w, https://miro.medium.com/v2/resize:fit:828/0*kfeoCxGgfwpqYc5N 828w, https://miro.medium.com/v2/resize:fit:1100/0*kfeoCxGgfwpqYc5N 1100w, https://miro.medium.com/v2/resize:fit:1400/0*kfeoCxGgfwpqYc5N 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh fu im c" width="700" height="322" loading="lazy" role="presentation"/></picture></div></div><figcaption class="rh ff ri qz ra rj rk bf b bg z du">Source: Age of Magic (Playkot LTD)</figcaption></figure><p id="ad0b" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">You can also help your app or game stand out from the crowd by customizing your use of slang, contractions, and tone of voice.</p><h1 id="7fd4" class="pk pl ip bf pm pn po jp gj pp pq js gl pr ps pt pu pv pw px py pz qa qb qc qd bk">6. Modify your user acquisition strategy</h1><h2 id="b920" class="qe pl ip bf pm gi qf dy gj gk qg ea gl gm qh gn go gp qi gq gr gs qj gt gu qk bk">Online</h2><p id="97e1" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">While TV ads are popular, many French developers (from the likes of Voodoo, Ketchapp and Oh Bibi) invest heavily in multiple digital channels such as social media and in-game cross-promotions. Google, Facebook, Iron Source and AppLovin are all networks used to increase user acquisition in France.</p><p id="2d04" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">For certain genres, YouTube and influencer marketing are also key user acquisition strategies.</p><p id="21f0" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">Instant games and playable ads became popular in 2018 as marketing and user acquisition tactics.</p><h2 id="fc7d" class="qe pl ip bf pm gi qf dy gj gk qg ea gl gm qh gn go gp qi gq gr gs qj gt gu qk bk">Offline</h2><p id="856b" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">Out-of-home marketing is more common for big developers, especially for triple-A games with high production values or games linked to key sporting events or major movies, TV shows, and alike.</p><p id="c278" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">Ad campaigns in the Paris Métro are also used by the bigger brands.</p><h2 id="b4c6" class="qe pl ip bf pm gi qf dy gj gk qg ea gl gm qh gn go gp qi gq gr gs qj gt gu qk bk">Mobile</h2><p id="70eb" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">According to eMarketer, French consumers are less tolerant of mobile ads compared with other countries (around 40% prefer other ad types compared to 20% worldwide). As such, additional care should be taken if you’re thinking about monetizing your app through advertising.</p><h1 id="30d8" class="pk pl ip bf pm pn po jp gj pp pq js gl pr ps pt pu pv pw px py pz qa qb qc qd bk">Final thoughts</h1><p id="48d8" class="pw-post-body-paragraph or os ip ot b jn ql ov ow jq qm oy oz gm qn pb pc gp qo pe pf gs qp ph pi pj hn bk">The two key considerations in preparing your product to enter the French market are language and acquisition strategy.</p><p id="d08b" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">While there is some tolerance for anglicisms — such as email, shopping, chat, podcast, and feedback along with English game terminology — translation into French is essential. Carefully consider whether you should be using casual or formal language. Watch out for punctuation issues, particularly the need for a non-breaking space between words and exclamation and question marks. Also, make sure that the font you choose supports the special characters used in French.</p><p id="feb6" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">When it comes to marketing your app or game, you may have to place less reliance on mobile advertising, because it isn’t as well-tolerated in France as elsewhere. In addition to digital advertising you may want to consider TV ads and out-of-home marketing, although for more limited budgets YouTube and influencer marketing can also be successful.</p><p id="1e9f" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">Once you have prepared your app or game for the launch in French, consider taking it to other French-speaking markets such as Belgium or Canada.</p></div></div></div><div class="ab cb rs rt ru rv" role="separator"><span class="rw by bm fz rx ry"></span><span class="rw by bm fz rx ry"></span><span class="rw by bm fz rx"></span></div><div class="hn ig ih ii ij"><div class="ab cb"><div class="ci bh ht hu hv hw"><p id="5cb2" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk"><strong class="ot iq">What do you think?</strong></p><p id="1174" class="pw-post-body-paragraph or os ip ot b jn ou ov ow jq ox oy oz gm pa pb pc gp pd pe pf gs pg ph pi pj hn bk">Do you have thoughts on launching apps and games in France? 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Google, Facebook, Iron Source and AppLovin are all networks used to increase user acquisition in France.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c945620be70a_51":{"__typename":"Paragraph","id":"c945620be70a_51","name":"2d04","type":"P","href":null,"layout":null,"metadata":null,"text":"For certain genres, YouTube and influencer marketing are also key user acquisition strategies.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c945620be70a_52":{"__typename":"Paragraph","id":"c945620be70a_52","name":"21f0","type":"P","href":null,"layout":null,"metadata":null,"text":"Instant games and playable ads became popular in 2018 as marketing and user acquisition tactics.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c945620be70a_53":{"__typename":"Paragraph","id":"c945620be70a_53","name":"fc7d","type":"H4","href":null,"layout":null,"metadata":null,"text":"Offline","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c945620be70a_54":{"__typename":"Paragraph","id":"c945620be70a_54","name":"856b","type":"P","href":null,"layout":null,"metadata":null,"text":"Out-of-home marketing is more common for big developers, especially for triple-A games with high production values or games linked to key sporting events or major movies, TV shows, and alike.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c945620be70a_55":{"__typename":"Paragraph","id":"c945620be70a_55","name":"c278","type":"P","href":null,"layout":null,"metadata":null,"text":"Ad campaigns in the Paris Métro are also used by the bigger brands.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c945620be70a_56":{"__typename":"Paragraph","id":"c945620be70a_56","name":"b4c6","type":"H4","href":null,"layout":null,"metadata":null,"text":"Mobile","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c945620be70a_57":{"__typename":"Paragraph","id":"c945620be70a_57","name":"70eb","type":"P","href":null,"layout":null,"metadata":null,"text":"According to eMarketer, French consumers are less tolerant of mobile ads compared with other countries (around 40% prefer other ad types compared to 20% worldwide). 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Carefully consider whether you should be using casual or formal language. Watch out for punctuation issues, particularly the need for a non-breaking space between words and exclamation and question marks. Also, make sure that the font you choose supports the special characters used in French.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c945620be70a_61":{"__typename":"Paragraph","id":"c945620be70a_61","name":"feb6","type":"P","href":null,"layout":null,"metadata":null,"text":"When it comes to marketing your app or game, you may have to place less reliance on mobile advertising, because it isn’t as well-tolerated in France as elsewhere. 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