Online Marketing: The Who, What, Why, & How of Digital Marketing

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</a> </div>   </nav> </header>   <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding">  <code id="isGuest" style="display: none"></code> <code id="memberUrn" style="display: none"></code> <code id="isNbaRecommendedArticlesDeeplinkEnabled" style="display: none"></code> <code id="isDynamicTextareaEnabled" style="display: none"></code> <article class="article-main relative flex-grow pulse">  <figure class="cover-img">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4D12AQFTjQmj5NMIMA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1715187692122?e=2147483647&v=beta&t=TZaqxNxQvqySxGV9Gq3SLrVT2GT_S8KjimeWs7784wA" fetchpriority="high" data-embed-id="cover-image" alt="Online Marketing: The Who, What, Why, & How of Digital Marketing"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">Online Marketing: The Who, What, Why, & How of Digital Marketing</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" 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data-semaphore-content-urn="urn:li:linkedInArticle:7194012911361572867" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this article </a>  </li>  </ul>  </div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/in/hammad-ali-me" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> M. Hammad </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQGwifXmU_IycA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727435077835?e=2147483647&v=beta&t=LqlJ3Hn1TFX1IUWv732vPtoiHnT9zDPhvhKZgkou8wY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="M. Hammad"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> M. Hammad </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Global Business Strategy Manager |AI-Driven Digital Marketer| B2B & B2C Customer Experience | Marketing Advisor & Consultant to Global Brands | CX Design and Strategy </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published May 8, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fonline-marketing-who-what-why-how-digital-hammad-ali-yj1af&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Not only has a lot changed about the internet since I was an elementary schooler but it's also changed how we shop, making online marketing crucial for businesses. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As of 2024, there are 2.71 billion online shoppers, about a third of the world's population.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>What is digital marketing?</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but trust me when I say there are some minor differences.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>How does a business define digital marketing?</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Don't believe me? Well, our </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fblog%2Ehubspot%2Ecom%2Fmarketing%2Fhubspot-blog-marketing-industry-trends-report%3Fhubs_content%3Dblog%2Ehubspot%2Ecom%2Fmarketing%2Fwhat-is-digital-marketing%26hubs_content-cta%3D2024%2520State%2520of%2520Marketing%2520Survey&urlhash=hWoQ&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>2024 State of Marketing Survey</a></span><span class> found that Social media is the highest ROI marketing channel and will see the most growth in 2024. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Because digital marketing has so many possibilities, you can get creative and experiment with a variety of marketing tactics on a budget.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time: online.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>1. You can focus your efforts on only the prospects most likely to purchase your product or service.</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Of course, you can measure certain demographics — including the magazine's typical readership or the demographic of a certain neighborhood — but it's still largely a shot in the dark.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Digital marketing allows you to identify and target a highly-specific audience with personalized and high-converting marketing messages.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For instance, you might use </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fblog%2Ehubspot%2Ecom%2Fmarketing%2Fsocial-media-target-audience%3F_ga%3D2%2E4330609%2E315972660%2E1668017381-8813612%2E1668017381%26hubs_content%3Dblog%2Ehubspot%2Ecom%2Fmarketing%2Fwhat-is-digital-marketing%26hubs_content-cta%3Dsocial%2520media%2520targeting&urlhash=Nerg&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>social media targeting</a></span><span class> to show ads to a certain audience based on variables like age, gender, location, interests, networks, or behaviors.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Alternatively, you might use </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fblog%2Ehubspot%2Ecom%2Fmarketing%2Ftabid%2F6307%2Fbid%2F1514%2Fpaid-search-vs-organic-search%2Easpx%3F_ga%3D2%2E8072304%2E315972660%2E1668017381-8813612%2E1668017381%26hubs_content%3Dblog%2Ehubspot%2Ecom%2Fmarketing%2Fwhat-is-digital-marketing%26hubs_content-cta%3DPPC%2520or%2520SEO%2520strategies&urlhash=o2rd&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>PPC or SEO strategies</a></span><span class> to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Ultimately, digital marketing helps you conduct the research necessary to identify your buyer personas and refine your strategy to ensure you’re reaching prospects most likely to buy.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>2. It's more cost-effective than outbound marketing methods.</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Digital marketing helps you track day-to-day campaign performance, so you know what channels are performing well and which aren’t, helping you optimize your campaign budgets for high ROI.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The same can’t be said for traditional forms of advertising. It doesn’t matter how your billboard performs — it still costs the same, even if it doesn’t convert. </span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/101-ways-earn-money-digital-marketing-strategy-planning-sinha-l5evc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEgMQu1fXFDcw/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1724214267764?e=2147483647&v=beta&t=asE9LKFVJRGeWKM0BeIrLHuZWEw9J-8WiI8urZImdvs"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">101 Ways to Earn Money with Digital Marketing Strategy…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Dr.RATNESHWAR PRASAD SINHA </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/what-digital-marketing-jason-brinn"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEZDBlGveSIpQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1682617084303?e=2147483647&v=beta&t=9T2ySbgQ3vxPSFBzCjBpNoC7BgXNobFjaOBSibwUy7k"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">What is digital marketing?</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Jason Brinn </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/5-biggest-digital-marketing-trends-were-pursuing-2018-mandy-mcewen"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQEpAPY-QQKioA/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520101009725?e=2147483647&v=beta&t=tU37ccQJfa4LAv51E0EGzzYodv2cf_VaESg1yE9XSeg"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">5 Biggest Digital Marketing Trends We’re Pursuing in…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Mandy McEwen </span> <span class="before:middot pt-0.5 inline-article-published-date"> 6 years ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Plus, with digital marketing, you have complete control over where you choose to spend your money. Perhaps you spend money on design software to create high-converting Instagram content rather than paying for PPC campaigns.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A digital </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ewix%2Ecom%2Fblog%2Fmarketing-strategies&urlhash=DPGj&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>marketing strategy</a></span><span class> allows you to pivot continuously, ensuring you never waste money on channels that don't perform well.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By and large, digital marketing is a more cost-effective solution and provides unique opportunities to ensure you get the most bang for your buck.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For instance, if you work for a </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fblog%2Ehubspot%2Ecom%2Fmarketing%2Fsmall-business-marketing-guide%3F_ga%3D2%2E8072304%2E315972660%2E1668017381-8813612%2E1668017381%26hubs_content%3Dblog%2Ehubspot%2Ecom%2Fmarketing%2Fwhat-is-digital-marketing%26hubs_content-cta%3Dsmall%2520business%2520with%2520a%2520limited%2520budget&urlhash=r7G_&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>small business with a limited budget</a></span><span class>, you might try investing in social media, blogging, or SEO – three strategies that can give you high ROI even with minimal spending.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>3. Online marketing evens the playing field within your industry and allows you to compete with bigger brands.</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you work for a small business, it's likely difficult for you to compete with the major brands in your industry, many of which have millions of dollars to invest in campaigns.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For instance, you might use long-tail keywords to create high-quality content that ranks on search engines. Search engines don’t care which brand is the biggest, but it does care about prioritizing content that resonates best with target audiences. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>4. Digital marketing is measurable.</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>While traditional advertising can be helpful for specific goals, its biggest limitation is measurability.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This is one of the biggest benefits of digital marketing, as it can give you a start-to-finish view of all the metrics that matter to your company — including impressions, shares, views, clicks, and time on page.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real-time.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you've ever put an advertisement in a newspaper, you'll know how difficult it is to estimate how many people flipped to that page and paid attention to it. There's no surefire way to know if that ad was responsible for any sales at all.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Here are some examples:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Website Traffic</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ehubspot%2Ecom%2Fproducts%2Fanalytics%3Fhubs_post%3Dblog%2Ehubspot%2Ecom%2Fmarketing%2Fwhat-is-digital-marketing%26hubs_post-cta%3Ddigital%2520analytics%2520software%26_ga%3D2%2E8656887%2E315972660%2E1668017381-8813612%2E1668017381%26hubs_content%3Dblog%2Ehubspot%2Ecom%2Fmarketing%2Fwhat-is-digital-marketing%26hubs_content-cta%3Ddigital%2520analytics%2520software&urlhash=1njQ&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>digital analytics software</a></span><span class> available in marketing platforms like HubSpot.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You can also see how many pages they visited, what device they were using, and where they came from, amongst other </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fblog%2Ehubspot%2Ecom%2Fmarketing%2Fdigital-marketing-analytics%3Fhubs_content%3Dblog%2Ehubspot%2Ecom%2Fmarketing%2Fwhat-is-digital-marketing%26hubs_content-cta%3Ddigital%2520analytics%2520data&urlhash=yu5t&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>digital analytics data</a></span><span class>.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This intelligence helps you prioritize which marketing channels to spend more or less time on based on the number of people those channels drive to your website.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>With offline marketing, it can be difficult to tell how people interact with your brand before they interact with a salesperson or make a purchase.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>With digital marketing, you can identify </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ebusinessnewsdaily%2Ecom%2F8564-future-of-marketing%2Ehtml&urlhash=rAz7&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>trends and patterns</a></span><span class> in people's behavior before they've reached the final stage in their buyer's journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  </div>   </article>  <code id="ugcPostUrl" style="display: none"></code> <code id="ugcPost" style="display: none"></code> <code id="disableLinkedinShareRedirectLink" style="display: none"></code> <code id="ugcPostUrn" style="display: none"></code> <code id="signInUrl" style="display: none"></code>  <div class="article-social-activity z-[201] x-social-activity-wrapper xs:sticky bottom-0 flex justify-center border-t-1 border-solid border-color-border-faint bg-color-background-container " data-impression-id="article-ssr-frontend-pulse_x-social-details">  <div class="x-social-activity social-details x-social-activity-left flex flex-wrap w-full max-w-x-article-width-small justify-between lg:max-w-x-article-width"> <div class="flex x-social-activity-left flex-wrap"> <code id="i18n_reaction_selection_state" style="display: 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Twitter, a leading… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/take-poll-how-you-spend-labor-day-hammad-ali-jb8sf" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> Take This Poll: How Will You Spend Labor Day? </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHadWHiLJI-Ug/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1714490972682?e=2147483647&v=beta&t=DfHQvnf4Dih-rKxQESt4H1h5UDtRCoV-0a-XcnCRih4" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Apr 30, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Take This Poll: How Will You Spend Labor Day? </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Sure, let's adapt that for Labor Day in Pakistan. 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role="presentation">  <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer 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