House of Schwarzkopf - GPJ Germany

<!doctype html> <html lang="de-DE"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>House of Schwarzkopf - GPJ Germany</title> <link rel="canonical" href="https://gpj.de/case-study/house-of-schwarzkopf/" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="House of Schwarzkopf - GPJ Germany" /> <meta property="og:description" content="House of Schwarzkopf Berlin Der weltweite erste Schwarzkopf Flagship Store, das House of Schwarzkopf, wurde im Oktober 2021 in Berlin in den Rosenthaler H枚fen auf einer Fl盲che von 270m虏, 眉ber zwei Ebenen verteilt, er枚ffnet. Ziel war es durch die Pr盲senz in Berlin die Relevanz der Marke Schwarzkopf zu erh枚hen und die Loyalit盲t zwischen Kunden und …" /> <meta property="og:url" content="https://gpj.de/case-study/house-of-schwarzkopf/" /> <meta property="og:site_name" content="GPJ Germany" /> <meta property="article:modified_time" content="2023-01-20T10:52:41+00:00" /> <meta property="og:image" content="https://images.gpj.de/swiftpic/gpj/5vHEoWnHxmsqvbLJMd5zXnAaLiScTkstTHyH0PCQN3s=/format:jpg;cover:1200,630/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_Hero-2048x1365.jpg" /> <meta property="og:image:width" content="2560" /> <meta property="og:image:height" content="1707" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Gesch盲tzte Lesezeit" /> <meta name="twitter:data1" content="4 Minuten" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://gpj.de/case-study/house-of-schwarzkopf/","url":"https://gpj.de/case-study/house-of-schwarzkopf/","name":"House of Schwarzkopf - GPJ Germany","isPartOf":{"@id":"https://gpj.de/#website"},"primaryImageOfPage":{"@id":"https://gpj.de/case-study/house-of-schwarzkopf/#primaryimage"},"image":{"@id":"https://gpj.de/case-study/house-of-schwarzkopf/#primaryimage"},"thumbnailUrl":"https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_Hero-scaled.jpg","datePublished":"2023-01-02T12:56:44+00:00","dateModified":"2023-01-20T10:52:41+00:00","breadcrumb":{"@id":"https://gpj.de/case-study/house-of-schwarzkopf/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https://gpj.de/case-study/house-of-schwarzkopf/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://gpj.de/case-study/house-of-schwarzkopf/#primaryimage","url":"https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_Hero-scaled.jpg","contentUrl":"https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_Hero-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https://gpj.de/case-study/house-of-schwarzkopf/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://gpj.de/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https://gpj.de/case-study/"},{"@type":"ListItem","position":3,"name":"House of Schwarzkopf"}]},{"@type":"WebSite","@id":"https://gpj.de/#website","url":"https://gpj.de/","name":"GPJ Germany","description":"Live, Virtual & Hybrid Events","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://gpj.de/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"}]}</script>  <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/gpj.de\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://gpj.de/wp-includes/css/dist/block-library/style.min.css?ver=6.7.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--secondary: #68f5b2;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='borlabs-cookie-css' href='https://gpj.de/wp-content/cache/borlabs-cookie/borlabs-cookie_5_de.css?ver=2.2.61-12' type='text/css' media='all' /> <link rel='stylesheet' id='google/font-css' href='https://gpj.de/wp-content/uploads/sites/5/fonts/d670e01c526220cdfc4f6ef9398908ef/font.css?v=1739286898' type='text/css' media='all' /> <link rel='stylesheet' id='sage/main.css-css' href='https://gpj.de/wp-content/themes/main/dist/styles/main_49581ccf39f454fbcc43.css' type='text/css' media='all' /> <script type="text/javascript" src="https://gpj.de/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://gpj.de/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://gpj.de/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://gpj.de/wp-json/wp/v2/case-study/557" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://gpj.de/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://gpj.de/?p=557' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://gpj.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgpj.de%2Fcase-study%2Fhouse-of-schwarzkopf%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://gpj.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgpj.de%2Fcase-study%2Fhouse-of-schwarzkopf%2F&format=xml" /> <link rel="icon" href="https://gpj.de/wp-content/uploads/sites/5/2022/08/cropped-icon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://gpj.de/wp-content/uploads/sites/5/2022/08/cropped-icon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://gpj.de/wp-content/uploads/sites/5/2022/08/cropped-icon-180x180.png" /> <meta name="msapplication-TileImage" content="https://gpj.de/wp-content/uploads/sites/5/2022/08/cropped-icon-270x270.png" /> <style type="text/css" id="wp-custom-css"> .BorlabsCookie ._brlbs-content-blocker ._brlbs-caption p { margin-left: auto !important; margin-right: auto !important; } </style> </head> <body class="case-study-template-default single single-case-study postid-557 house-of-schwarzkopf app-data index-data singular-data single-data single-case-study-data single-case-study-house-of-schwarzkopf-data"> <header class="banner navbar navbar-dark navbar-expand-lg bg-black"> <div class="container-fluid mx-3"> <button class="navbar-toggler me-3" type="button" data-bs-toggle="collapse" data-bs-target="#navbarNavDropdown" aria-controls="navbarNavDropdown" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <a class="navbar-brand mx-auto mx-lg-0" href="https://gpj.de/"> <img src="https://gpj.de/wp-content/themes/main/dist/images/logo-white_bd68dd36cfd4aca51e8e.svg" alt="GPJ Logo" height="43"> </a> <ul class="navbar-nav"> <li class="nav-item dropdown"> <a class="nav-link dropdown-toggle" href="#" id="navbarDropdownMenuLink" role="button" data-bs-toggle="dropdown" aria-expanded="false"> <button class="country-select-button btn p-0" type="button"> <span class="d-md-none country-code">DE</span> <span class="d-none d-md-block flag-icon flag-icon-de flag-icon-squared rounded-circle"> <span class="visually-hidden">Select Country</span> </span> </button> </a> <ul class="dropdown-menu dropdown-menu-end dropdown-menu-dark" aria-labelledby="navbarDropdownMenuLink"> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-us flag-icon-squared rounded-circle me-2"></span> USA </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.jp/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-ja flag-icon-squared rounded-circle me-2"></span> Japan </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com.au/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-au flag-icon-squared rounded-circle me-2"></span> ANZ </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjco.cn/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-cn flag-icon-squared rounded-circle me-2"></span> Greater China </a> </li> <li> <a class="dropdown-item d-flex align-items-center fw-bolder " href="https://gpj.de/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-de flag-icon-squared rounded-circle me-2"></span> Germany </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjindia.com/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-in flag-icon-squared rounded-circle me-2"></span> India </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://br.gpj.com/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-br flag-icon-squared rounded-circle me-2"></span> Brazil </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.uk/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-gb flag-icon-squared rounded-circle me-2"></span> UK </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://kor.gpj.com/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-kr flag-icon-squared rounded-circle me-2"></span> South Korea </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://sg.gpj.com/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-sg flag-icon-squared rounded-circle me-2"></span> Singapore </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://ae.gpj.com/case-study/house-of-schwarzkopf/?from_lang=5"> <span class="flag-icon flag-icon-ae flag-icon-squared rounded-circle me-2"></span> Dubai </a> </li> </ul> </li> </ul> <div class="collapse navbar-collapse" id="navbarNavDropdown"> <nav class="nav-primary mx-auto"> <div class="menu-primary-container"><ul id="menu-primary" class="nav flex-column flex-lg-row"><li id="menu-item-213" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-213"><a href="https://gpj.de/">Home</a></li> <li id="menu-item-94" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-94"><a href="https://gpj.de/ueber-uns/">脺ber uns</a></li> <li id="menu-item-91" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-91"><a href="https://gpj.de/projekte/">Projekte</a></li> <li id="menu-item-92" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-92"><a href="https://gpj.de/teams/">Teams</a></li> <li id="menu-item-93" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-93"><a href="https://gpj.de/news/">News</a></li> <li id="menu-item-209" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-209"><a href="https://gpj.de/jobs/">Jobs</a></li> <li id="menu-item-95" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-95"><a href="https://gpj.de/kontakt/">Kontakt</a></li> </ul></div> </nav> </div> </div> </header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-557 case-study type-case-study status-publish has-post-thumbnail hentry"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>House of Schwarzkopf</h1> </div> </div> <div class="carousel-item active"> <img src="https://images.gpj.de/swiftpic/gpj/+felsTRgLCLaPJliSxlXy2nAOXm85Z+8Y6kA/01R7d8=/format:jpg;cover:1440,621/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_Hero-2048x1365.jpg" class="d-block w-100" alt="" srcset="https://images.gpj.de/swiftpic/gpj/10RsoKVucBhHrW3Til+UiGqxAQADBOV4yVAGiREyi7g=/format:jpg;cover:1920,828/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_Hero-2048x1365.jpg 1920w, https://images.gpj.de/swiftpic/gpj/+felsTRgLCLaPJliSxlXy2nAOXm85Z+8Y6kA/01R7d8=/format:jpg;cover:1440,621/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_Hero-2048x1365.jpg 1440w, https://images.gpj.de/swiftpic/gpj/pES1LFeIylLXjsGmKriZflzQvvwGgHBNdRgeHbMzGuQ=/format:jpg;cover:640,276/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_Hero-2048x1365.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-henkel" alt="Henkel" src="https://images.gpj.de/swiftpic/gpj/X9vCLN5C5ABrCXUOSVHQvYMghRnt/w4NFVhrDg78fY4=/trim;resize:140,140/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/schwarzkopf_w.png" srcset="https://images.gpj.de/swiftpic/gpj/fN+3L16tKNQi+i+xVC/eHQ02ycNBlEY+ZV6AaQcy75c=/trim;resize:280,280/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/schwarzkopf_w.png 2x, https://images.gpj.de/swiftpic/gpj/uCvNXuWvcnobKlbbWkvgLfMte/HmcznBDeVk9FWN7i8=/trim;resize:420,420/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/schwarzkopf_w.png 3x, https://images.gpj.de/swiftpic/gpj/xCPutF3+UoJn8jylS1lWUWpTaRm5oB5L0CE/WIliF6c=/trim;resize:560,560/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/schwarzkopf_w.png 4x"> </div> <h4 class="text-center mb-5"> </h4> </div> <h3 class="wp-block-heading">House of Schwarzkopf Berlin</h3> <figure class="wp-block-gallery has-nested-images columns-default is-cropped paragraph-max-width wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_1.jpg"><img fetchpriority="high" decoding="async" width="720" height="480" data-id="562" src="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_1.jpg" alt="" class="wp-image-562" srcset="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_1.jpg 720w, https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_1-300x200.jpg 300w" sizes="(max-width: 720px) 100vw, 720px" /></a></figure> <figure class="wp-block-image size-full"><a href="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_2-1.jpg"><img decoding="async" width="400" height="300" data-id="563" src="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_2-1.jpg" alt="" class="wp-image-563" srcset="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_2-1.jpg 400w, https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_2-1-300x225.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></a></figure> <figure class="wp-block-image size-full"><a href="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_3-1.jpg"><img decoding="async" width="400" height="300" data-id="564" src="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_3-1.jpg" alt="" class="wp-image-564" srcset="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_3-1.jpg 400w, https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_3-1-300x225.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></a></figure> </figure> <p>Der weltweite erste Schwarzkopf Flagship Store, das House of Schwarzkopf, wurde im Oktober 2021 in Berlin in den Rosenthaler H枚fen auf einer Fl盲che von 270m虏, 眉ber zwei Ebenen verteilt, er枚ffnet. Ziel war es durch die Pr盲senz in Berlin die Relevanz der Marke Schwarzkopf zu erh枚hen und die Loyalit盲t zwischen Kunden und der Marke zu st盲rken.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped paragraph-max-width wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_4-1.jpg"><img loading="lazy" decoding="async" width="400" height="300" data-id="565" src="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_4-1.jpg" alt="" class="wp-image-565" srcset="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_4-1.jpg 400w, https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_4-1-300x225.jpg 300w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a></figure> <figure class="wp-block-image size-full"><a href="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_5-1.jpg"><img loading="lazy" decoding="async" width="400" height="300" data-id="566" src="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_5-1.jpg" alt="" class="wp-image-566" srcset="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_5-1.jpg 400w, https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_5-1-300x225.jpg 300w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a></figure> <figure class="wp-block-image size-full"><a href="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_6-1.jpg"><img loading="lazy" decoding="async" width="400" height="300" data-id="558" src="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_6-1.jpg" alt="" class="wp-image-558" srcset="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_6-1.jpg 400w, https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_6-1-300x225.jpg 300w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a></figure> </figure> <p>Das House of Schwarzkopf ist nicht nur das neue Zuhause der bekanntesten Haarpflegemarke unserer Zeit, sondern schafft auch eine Br眉cke von der Vergangenheit in die Zukunft mit einzigartigem Design und modernster Technologie. Ein Ort, an welchem das Online- und Offline-Shoppingerlebnis verschmelzen und die Marke Schwarzkopf entdeckt und ganzheitlich erlebt werden kann.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped paragraph-max-width wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_7.jpg"><img loading="lazy" decoding="async" width="400" height="300" data-id="559" src="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_7.jpg" alt="" class="wp-image-559" srcset="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_7.jpg 400w, https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_7-300x225.jpg 300w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a></figure> <figure class="wp-block-image size-full"><a href="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_8.jpg"><img loading="lazy" decoding="async" width="400" height="300" data-id="560" src="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_8.jpg" alt="" class="wp-image-560" srcset="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_8.jpg 400w, https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_8-300x225.jpg 300w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a></figure> <figure class="wp-block-image size-full"><a href="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_9.jpg"><img loading="lazy" decoding="async" width="400" height="300" data-id="561" src="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_9.jpg" alt="" class="wp-image-561" srcset="https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_9.jpg 400w, https://gpj.de/wp-content/uploads/sites/5/2022/09/House-of-Schwarzkopf_9-300x225.jpg 300w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a></figure> </figure> <p>Mit den architektonischen Elementen voller Kontraste, authentischen, hochwertigen Materialien und vielen Details wurde eine warme und einladende Atmosph盲re geschaffen. Die Customer Brand Experience und Personalisierung sind ein zentrales Element und machen den Besuch des House of Schwarzkopf an verschiedenen Interaktionspunkten zu einem pers枚nlichen Erlebnis. Dies beispielsweise durch einen Magic-Mirror mit modernster AR-Technologie, sensorischen Erlebnissen von D眉ften am Fragrance Table bis hin zu einem Selfie-Raum.</p> <p>Als Leitagentur war George P. Johnson ma脽geblich f眉r die Konzeption, Planung & Realisierung des House of Schwarzkopf verantwortlich. Dies in enger Teamarbeit mit<strong> WIR VON KEBNEKAISE</strong>, verantwortlich f眉r Design und Architektur.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube paragraph-max-width wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="BorlabsCookie _brlbs-cb-youtube"><div class="_brlbs-content-blocker"> <div class="_brlbs-embed _brlbs-video-youtube"> <img decoding="async" class="_brlbs-thumbnail" src="https://gpj.de/wp-content/plugins/borlabs-cookie/assets/images/cb-no-thumbnail.png" alt="YouTube"> <div class="_brlbs-caption"> <p style="text-align: left;">Wir verwenden einen Service eines Drittanbieters, um unsere Videos auf unserer Webseite einzubinden. Erst durch Ihre Einwilligung werden die Videos angezeigt, eine Verbindung zu den YouTube-Server aufgebaut, personenbezogene Daten (bspw. Ihre IP-Adresse) 眉bertragen sowie Cookies gesetzt. Eine Datenverarbeitung in der USA ist dabei m枚glich. Bitte beachten Sie vor Aufruf die Datenschutzhinweise von <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer">YouTube</a>.</p> <p style="text-align: left;">Weitere Informationen sowie Ihre Widerrufsm枚glichen finden Sie in unserer <a href="/datenschutz/" target="_blank" rel="nofollow noopener noreferrer">Datenschutzerkl盲rung</a>.</p> <p><a class="_brlbs-btn _brlbs-icon-play-white" href="#" data-borlabs-cookie-unblock role="button">Video laden</a></p> <p><label><input type="checkbox" name="unblockAll" value="1" checked> <small>YouTube immer entsperren</small></label></p> </div> </div> </div><div class="borlabs-hide" data-borlabs-cookie-type="content-blocker" data-borlabs-cookie-id="youtube"><script type="text/template">PGlmcmFtZSB0aXRsZT0iVGhlIEhvdXNlIG9mIFNjaHdhcnprb3BmLCBCZXJsaW4iIHdpZHRoPSI1MDAiIGhlaWdodD0iMjgxIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUtbm9jb29raWUuY29tL2VtYmVkL0traVcyaFhfOG9jP2ZlYXR1cmU9b2VtYmVkIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmU7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=</script></div></div> </div></figure> <p>Weitere Informationen zum House of Schwarzkopf:</p> <p><a href="https://www.schwarzkopf.de/hos/houseofschwarzkopf.html">https://www.schwarzkopf.de/hos/houseofschwarzkopf.html</a></p> <h2 class="wp-block-heading">Entdecken Sie mehr <strong>Projekte</strong></h2> <div class="block-posts posts align"> <div class="row row-cols-1 row-cols-md-3 g-2 justify-content-center text-center"> <div class="col"> <a class="img-hover-client-logo green-overlay rounded-2 d-block overflow-hidden has-logo " href="https://gpj.de/case-study/nissan-patrol/"> <div class="caption"> <div class="text-container"> <div class="text-wrap"> Nissan Patrol </div> </div> <img decoding="async" class="logo-nissan" src="https://images.gpj.de/swiftpic/gpj/aFZAcDbYIdv0ABbHdbyyUDPuy61Go8zNUb5OhIKKed8=/contain:59,59,transparent/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/nissan_w.png" alt="Nissan" srcset="https://images.gpj.de/swiftpic/gpj/TGGqNJbJOxOd1xyBiQxpeEVXfphXdGquFMizOOHrZIA=/contain:118,118,transparent/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/nissan_w.png 2x, https://images.gpj.de/swiftpic/gpj/OrTt/W3oqOGYV5G2E9tGF66oESVKetNmGZisCO4VgVQ=/contain:177,177,transparent/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/nissan_w.png 3x, https://images.gpj.de/swiftpic/gpj/ltBkyDxz5prSN7hX/mNLrh9GRlny63GyuCWkoKGtpRY=/contain:236,236,transparent/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/nissan_w.png 4x"> </div> <img decoding="async" class="img-fluid rounded-2" src="https://images.gpj.de/swiftpic/gpj/V1Cfrs16ak00dc5haKTkoO4/6Eryh1AkH9w4/+FoFW0=/cover:427,284/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2022/09/NissanPatrol_Hero-1296x864.jpg" srcset="https://images.gpj.de/swiftpic/gpj/6KPBlfu6t7SYUr7VF0h6TJqjrYanwotY+sJaA2+lfIE=/cover:854,568/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2022/09/NissanPatrol_Hero-1296x864.jpg 2x, https://images.gpj.de/swiftpic/gpj/H7lLwwQj2De7vtkCcigGrAeJ0RlIz7vrDWieUhtS2Ac=/cover:1281,852/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2022/09/NissanPatrol_Hero-2048x1365.jpg 3x" alt="Nissan Patrol"> </a> </div> <div class="col"> <a class="img-hover-client-logo green-overlay rounded-2 d-block overflow-hidden has-logo " href="https://gpj.de/case-study/eurobike/"> <div class="caption"> <div class="text-container"> <div class="text-wrap"> Eurobike </div> </div> <img decoding="async" class="logo-bosch" src="https://images.gpj.de/swiftpic/gpj/ZWJyhu5iorUOksnvGaKBeGIRWzwiNfi7c5avTHwClGk=/contain:59,59,transparent/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/bosch_w.png" alt="Bosch" srcset="https://images.gpj.de/swiftpic/gpj/jvYnObGq2SGoCkgmEhI1VeUmqhrctd9oMdPUvmEbDDI=/contain:118,118,transparent/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/bosch_w.png 2x, https://images.gpj.de/swiftpic/gpj/1OP63tsc2Kl4jPxy+95wfztV4aGUjrjgp8caA3emWwk=/contain:177,177,transparent/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/bosch_w.png 3x, https://images.gpj.de/swiftpic/gpj/TM1yMXsyYP32W9khaSrd1b6E1LhkctrmbUEJkJ9ClK4=/contain:236,236,transparent/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2024/02/bosch_w.png 4x"> </div> <img decoding="async" class="img-fluid rounded-2" src="https://images.gpj.de/swiftpic/gpj/HK5/O1AKH9wCHIksmkvPSYBQjdc2WYaQAveMRPLTpXo=/cover:427,284/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2023/01/Slide_bosch_ebike_eurobike-1296x559.png" srcset="https://images.gpj.de/swiftpic/gpj/7DDByaYT+VfR6mPLGRWhYudEexsVCF9j6xnvLAnG7xY=/cover:854,568/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2023/01/Slide_bosch_ebike_eurobike-1296x559.png 2x, https://images.gpj.de/swiftpic/gpj/RjPntJnxaJeuQIio/hU8MnerroExcdaIVsG7m+QN7lA=/cover:1281,852/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/5/2023/01/Slide_bosch_ebike_eurobike-2048x883.png 3x" alt="Eurobike"> </a> </div> </div> </div> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://gpj.de/"> <span class="screen-reader-text">GPJ Germany</span> </a> </div> <section class="widget nav_menu-3 widget_nav_menu"><h3>Profil</h3><div class="menu-ueber-uns-container"><ul id="menu-ueber-uns" class="menu"><li id="menu-item-99" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-99"><a href="https://gpj.de/ueber-uns/">脺ber uns</a></li> <li id="menu-item-97" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-97"><a href="https://gpj.de/projekte/">Projekte</a></li> <li id="menu-item-98" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-98"><a href="https://gpj.de/teams/">Teams</a></li> <li id="menu-item-809" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-809"><a href="https://gpj.de/news/">News</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Rechtliches</h3><div class="menu-rechtliches-container"><ul id="menu-rechtliches" class="menu"><li id="menu-item-212" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212"><a href="https://gpj.de/impressum/">Impressum</a></li> <li id="menu-item-888" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-888"><a rel="privacy-policy" href="https://gpj.de/datenschutz/">Datenschutz</a></li> <li id="menu-item-1424" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1424"><a href="https://gpj.de/hinweisgebersystem/">Hinweisgebersystem</a></li> </ul></div></section><section class="widget nav_menu-5 widget_nav_menu"><h3>Kontakt</h3><div class="menu-kontakt-container"><ul id="menu-kontakt" class="menu"><li id="menu-item-101" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-101"><a href="https://gpj.de/kontakt/">Kontakt</a></li> <li id="menu-item-811" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-811"><a href="https://gpj.de/jobs/">Jobs</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://gpj.de/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright 漏2025 George P. Johnson. All rights reserved. <br class="d-none">A Project Worldwide Agency. <br class="d-none d-lg-block">George P. Johnson and its logo are registered trademarks of Project.</small> </div> <div class="col-auto"> <ul class="footer-social-icons list-inline"> <li class="list-inline-item"><a class="rounded-circle" href="https://www.instagram.com/gpj_germany/"><i class="fa-brands fa-instagram"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.linkedin.com/company/george-p-johnson-germany/"><i class="fa-brands fa-linkedin-in"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.youtube.com/channel/UCkaoYHTH6eSTaV6jvd6ZRvA"><i class="fa-brands fa-youtube"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.facebook.com/George-P-Johnson-GmbH-874802439223557/?fref=ts"><i class="fa-brands fa-facebook-f"></i></a> </li> </ul> </div> </div> </div> </footer> <div data-nosnippet><script id="BorlabsCookieBoxWrap" type="text/template"><div id="BorlabsCookieBox" class="BorlabsCookie" role="dialog" aria-labelledby="CookieBoxTextHeadline" aria-describedby="CookieBoxTextDescription" aria-modal="true" > <div class="top-center" style="display: none;"> <div class="_brlbs-box-wrap _brlbs-box-plus-wrap"> <div class="_brlbs-box _brlbs-box-plus"> <div class="cookie-box"> <div class="container"> <div class="_brlbs-flex-center"> <img width="32" height="32" class="cookie-logo" src="https://gpj.de/wp-content/plugins/borlabs-cookie/assets/images/borlabs-cookie-logo.svg" srcset="https://gpj.de/wp-content/plugins/borlabs-cookie/assets/images/borlabs-cookie-logo.svg, https://gpj.de/wp-content/plugins/borlabs-cookie/assets/images/borlabs-cookie-logo.svg 2x" alt="Datenschutzeinstellungen" aria-hidden="true" > <span role="heading" aria-level="3" class="_brlbs-h3" id="CookieBoxTextHeadline">Datenschutzeinstellungen</span> </div> <div class="row"> <div class="col-md-6 col-12"> <p id="CookieBoxTextDescription"><span class="_brlbs-paragraph _brlbs-text-description">Wir ben枚tigen Ihre Zustimmung, bevor Sie unsere Website weiter besuchen k枚nnen.</span> <span class="_brlbs-paragraph _brlbs-text-confirm-age">Wenn Sie unter 16 Jahre alt sind und Ihre Zustimmung zu freiwilligen Diensten geben m枚chten, m眉ssen Sie Ihre Erziehungsberechtigten um Erlaubnis bitten.</span> <span class="_brlbs-paragraph _brlbs-text-technology">Wir verwenden Cookies und andere Technologien auf unserer Website. Einige von ihnen sind essenziell, w盲hrend andere uns helfen, diese Website und Ihre Erfahrung zu verbessern.</span> <span class="_brlbs-paragraph _brlbs-text-personal-data">Personenbezogene Daten k枚nnen verarbeitet werden (z. B. IP-Adressen), z. B. f眉r personalisierte Anzeigen und Inhalte oder Anzeigen- und Inhaltsmessung.</span> <span class="_brlbs-paragraph _brlbs-text-more-information">Weitere Informationen 眉ber die Verwendung Ihrer Daten finden Sie in unserer <a class="_brlbs-cursor" href="https://gpj.de/privacy/">Datenschutzerkl盲rung</a>.</span> <span class="_brlbs-paragraph _brlbs-text-revoke">Sie k枚nnen Ihre Auswahl jederzeit unter <a class="_brlbs-cursor" href="#" data-cookie-individual>Einstellungen</a> widerrufen oder anpassen.</span></p> </div> <div class="col-md-6 col-12"> <fieldset> <legend class="sr-only">Datenschutzeinstellungen</legend> <ul> <li> <label class="_brlbs-checkbox"> Essenziell <input id="checkbox-essential" tabindex="0" type="checkbox" name="cookieGroup[]" value="essential" checked disabled data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> <p class="_brlbs-service-group-description">Essenzielle Cookies erm枚glichen grundlegende Funktionen und sind f眉r die einwandfreie Funktion der Website erforderlich.</p> </li> <li> <label class="_brlbs-checkbox"> Externe Medien <input id="checkbox-external-media" tabindex="0" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> <p class="_brlbs-service-group-description">Inhalte von Videoplattformen und Social-Media-Plattformen werden standardm盲脽ig blockiert. Wenn Cookies von externen Medien akzeptiert werden, bedarf der Zugriff auf diese Inhalte keiner manuellen Einwilligung mehr.</p> </li> </ul> </fieldset> </div> </div> <div class="row _brlbs-button-area"> <div class="col-md-6 col-12"> <p class="_brlbs-accept"> <a href="#" tabindex="0" role="button" class="_brlbs-btn _brlbs-btn-accept-all _brlbs-cursor" data-cookie-accept-all > Alle akzeptieren </a> </p> </div> <div class="col-md-6 col-12"> <p class="_brlbs-accept"> <a href="#" tabindex="0" role="button" id="CookieBoxSaveButton" class="_brlbs-btn _brlbs-cursor" data-cookie-accept > Speichern </a> </p> </div> <div class="col-12"> <p class="_brlbs-refuse-btn"> <a class="_brlbs-btn _brlbs-cursor" href="#" tabindex="0" role="button" data-cookie-refuse > Nur essenzielle Cookies akzeptieren </a> </p> </div> <div class="col-12"> <p class="_brlbs-manage-btn"> <a href="#" tabindex="0" role="button" class="_brlbs-cursor _brlbs-btn" data-cookie-individual > Individuelle Datenschutzeinstellungen </a> </p> </div> </div> <div class="_brlbs-legal row _brlbs-flex-center"> <a href="#" class="_brlbs-cursor" tabindex="0" role="button" data-cookie-individual> Cookie-Details </a> <span class="_brlbs-separator"></span> <a href="https://gpj.de/privacy/" tabindex="0" role="button"> Datenschutzerkl盲rung </a> </div> </div> </div> <div class="cookie-preference" aria-hidden="true" role="dialog" aria-describedby="CookiePrefDescription" aria-modal="true" > <div class="container not-visible"> <div class="row no-gutters"> <div class="col-12"> <div class="row no-gutters align-items-top"> <div class="col-12"> <div class="_brlbs-flex-center"> <img width="32" height="32" class="cookie-logo" src="https://gpj.de/wp-content/plugins/borlabs-cookie/assets/images/borlabs-cookie-logo.svg" srcset="https://gpj.de/wp-content/plugins/borlabs-cookie/assets/images/borlabs-cookie-logo.svg, https://gpj.de/wp-content/plugins/borlabs-cookie/assets/images/borlabs-cookie-logo.svg 2x" alt="Datenschutzeinstellungen" > <span role="heading" aria-level="3" class="_brlbs-h3">Datenschutzeinstellungen</span> </div> <p id="CookiePrefDescription"> <span class="_brlbs-paragraph _brlbs-text-confirm-age">Wenn Sie unter 16 Jahre alt sind und Ihre Zustimmung zu freiwilligen Diensten geben m枚chten, m眉ssen Sie Ihre Erziehungsberechtigten um Erlaubnis bitten.</span> <span class="_brlbs-paragraph _brlbs-text-technology">Wir verwenden Cookies und andere Technologien auf unserer Website. Einige von ihnen sind essenziell, w盲hrend andere uns helfen, diese Website und Ihre Erfahrung zu verbessern.</span> <span class="_brlbs-paragraph _brlbs-text-personal-data">Personenbezogene Daten k枚nnen verarbeitet werden (z. B. IP-Adressen), z. B. f眉r personalisierte Anzeigen und Inhalte oder Anzeigen- und Inhaltsmessung.</span> <span class="_brlbs-paragraph _brlbs-text-more-information">Weitere Informationen 眉ber die Verwendung Ihrer Daten finden Sie in unserer <a class="_brlbs-cursor" href="https://gpj.de/privacy/">Datenschutzerkl盲rung</a>.</span> <span class="_brlbs-paragraph _brlbs-text-description">Hier finden Sie eine 脺bersicht 眉ber alle verwendeten Cookies. Sie k枚nnen Ihre Einwilligung zu ganzen Kategorien geben oder sich weitere Informationen anzeigen lassen und so nur bestimmte Cookies ausw盲hlen.</span> </p> <div class="row no-gutters align-items-center"> <div class="col-12 col-sm-10"> <p class="_brlbs-accept"> <a href="#" class="_brlbs-btn _brlbs-btn-accept-all _brlbs-cursor" tabindex="0" role="button" data-cookie-accept-all > Alle akzeptieren </a> <a href="#" id="CookiePrefSave" tabindex="0" role="button" class="_brlbs-btn _brlbs-cursor" data-cookie-accept > Speichern </a> <a href="#" class="_brlbs-btn _brlbs-refuse-btn _brlbs-cursor" tabindex="0" role="button" data-cookie-refuse > Nur essenzielle Cookies akzeptieren </a> </p> </div> <div class="col-12 col-sm-2"> <p class="_brlbs-refuse"> <a href="#" class="_brlbs-cursor" tabindex="0" role="button" data-cookie-back > Zur眉ck </a> </p> </div> </div> </div> </div> <div data-cookie-accordion> <fieldset> <legend class="sr-only">Datenschutzeinstellungen</legend> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Essenziell (1)</span> </label> <div class="w-25 text-right"> </div> </div> <div class="d-block"> <p>Essenzielle Cookies erm枚glichen grundlegende Funktionen und sind f眉r die einwandfreie Funktion der Website erforderlich.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="essential" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="essential" > <table> <tr> <th scope="row">Name</th> <td> <label> Borlabs Cookie </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Eigent眉mer dieser Website</td> </tr> <tr> <th scope="row">Zweck</th> <td>Speichert die Einstellungen der Besucher, die in der Cookie Box von Borlabs Cookie ausgew盲hlt wurden.</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>borlabs-cookie</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>1 Jahr</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Externe Medien (7)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <span class="sr-only">Externe Medien</span> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Inhalte von Videoplattformen und Social-Media-Plattformen werden standardm盲脽ig blockiert. Wenn Cookies von externen Medien akzeptiert werden, bedarf der Zugriff auf diese Inhalte keiner manuellen Einwilligung mehr.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Facebook</span> <input id="borlabs-cookie-facebook" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="facebook" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Facebook </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um Facebook-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerkl盲rung</th> <td class="_brlbs-pp-url"> <a href="https://www.facebook.com/privacy/explanation" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/privacy/explanation </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.facebook.com</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Maps</span> <input id="borlabs-cookie-googlemaps" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="googlemaps" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Maps </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird zum Entsperren von Google Maps-Inhalten verwendet.</td> </tr> <tr> <th scope="row">Datenschutzerkl盲rung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.google.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>NID</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>6 Monate</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Instagram</span> <input id="borlabs-cookie-instagram" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="instagram" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Instagram </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um Instagram-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerkl盲rung</th> <td class="_brlbs-pp-url"> <a href="https://www.instagram.com/legal/privacy/" target="_blank" rel="nofollow noopener noreferrer" > https://www.instagram.com/legal/privacy/ </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.instagram.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>pigeon_state</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>Sitzung</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">OpenStreetMap</span> <input id="borlabs-cookie-openstreetmap" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="openstreetmap" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> OpenStreetMap </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Openstreetmap Foundation, St John鈥檚 Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um OpenStreetMap-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerkl盲rung</th> <td class="_brlbs-pp-url"> <a href="https://wiki.osmfoundation.org/wiki/Privacy_Policy" target="_blank" rel="nofollow noopener noreferrer" > https://wiki.osmfoundation.org/wiki/Privacy_Policy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.openstreetmap.org</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>1-10 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Twitter</span> <input id="borlabs-cookie-twitter" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="twitter" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Twitter </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um Twitter-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerkl盲rung</th> <td class="_brlbs-pp-url"> <a href="https://twitter.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://twitter.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.twimg.com, .twitter.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>__widgetsettings, local_storage_support_test</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>Unbegrenzt</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Vimeo</span> <input id="borlabs-cookie-vimeo" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="vimeo" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Vimeo </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um Vimeo-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerkl盲rung</th> <td class="_brlbs-pp-url"> <a href="https://vimeo.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://vimeo.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>player.vimeo.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>vuid</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">YouTube</span> <input id="borlabs-cookie-youtube" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="youtube" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> YouTube </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um YouTube-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerkl盲rung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>google.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>NID</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>6 Monate</td> </tr> </table> </div> </div> </fieldset> </div> <div class="d-flex justify-content-between"> <p class="_brlbs-branding flex-fill"> </p> <p class="_brlbs-legal flex-fill"> <a href="https://gpj.de/privacy/"> Datenschutzerkl盲rung </a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </script></div><style id='core-block-supports-inline-css' type='text/css'> .wp-block-gallery.wp-block-gallery-1{--wp--style--unstable-gallery-gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );}.wp-block-gallery.wp-block-gallery-2{--wp--style--unstable-gallery-gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );}.wp-block-gallery.wp-block-gallery-3{--wp--style--unstable-gallery-gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );} </style> <script type="text/javascript" src="https://gpj.de/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.3.7" id="page-links-to-js"></script> <script type="text/javascript" src="https://gpj.de/wp-content/themes/main/dist/scripts/main_c7bc65ee3cb6440e2a82.js" id="sage/main.js-js"></script> <script type="text/javascript" id="borlabs-cookie-js-extra"> /* <![CDATA[ */ var borlabsCookieConfig = {"ajaxURL":"https:\/\/gpj.de\/wp-admin\/admin-ajax.php","language":"de","animation":"1","animationDelay":"","animationIn":"_brlbs-fadeInDown","animationOut":"_brlbs-flipOutX","blockContent":"1","boxLayout":"box","boxLayoutAdvanced":"1","automaticCookieDomainAndPath":"","cookieDomain":"gpj.de","cookiePath":"\/","cookieSameSite":"Lax","cookieSecure":"1","cookieLifetime":"182","cookieLifetimeEssentialOnly":"182","crossDomainCookie":[],"cookieBeforeConsent":"","cookiesForBots":"1","cookieVersion":"1","hideCookieBoxOnPages":[],"respectDoNotTrack":"","reloadAfterConsent":"","reloadAfterOptOut":"1","showCookieBox":"","cookieBoxIntegration":"javascript","ignorePreSelectStatus":"1","cookies":{"essential":["borlabs-cookie"],"statistics":[],"marketing":[],"external-media":["facebook","googlemaps","instagram","openstreetmap","twitter","vimeo","youtube"]}}; var borlabsCookieCookies = {"essential":{"borlabs-cookie":{"cookieNameList":{"borlabs-cookie":"borlabs-cookie"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0"}}},"external-media":{"facebook":{"cookieNameList":[],"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0"},"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoImZhY2Vib29rIik7IH08L3NjcmlwdD4=","optOutJS":""},"googlemaps":{"cookieNameList":{"NID":"NID"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0"},"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoImdvb2dsZW1hcHMiKTsgfTwvc2NyaXB0Pg==","optOutJS":""},"instagram":{"cookieNameList":{"pigeon_state":"pigeon_state"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0"},"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoImluc3RhZ3JhbSIpOyB9PC9zY3JpcHQ+","optOutJS":""},"openstreetmap":{"cookieNameList":{"_osm_location":"_osm_location","_osm_session":"_osm_session","_osm_totp_token":"_osm_totp_token","_osm_welcome":"_osm_welcome","_pk_id.":"_pk_id.","_pk_ref.":"_pk_ref.","_pk_ses.":"_pk_ses.","qos_token":"qos_token"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0"},"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoIm9wZW5zdHJlZXRtYXAiKTsgfTwvc2NyaXB0Pg==","optOutJS":""},"twitter":{"cookieNameList":{"__widgetsettings":"__widgetsettings","local_storage_support_test":"local_storage_support_test"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0"},"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoInR3aXR0ZXIiKTsgfTwvc2NyaXB0Pg==","optOutJS":""},"vimeo":{"cookieNameList":{"vuid":"vuid"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0"},"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoInZpbWVvIik7IH08L3NjcmlwdD4=","optOutJS":""},"youtube":{"cookieNameList":{"NID":"NID"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0"},"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoInlvdXR1YmUiKTsgfTwvc2NyaXB0Pg==","optOutJS":""}}}; /* ]]> */ </script> <script type="text/javascript" src="https://gpj.de/wp-content/plugins/borlabs-cookie/assets/javascript/borlabs-cookie.min.js?ver=2.2.61" id="borlabs-cookie-js"></script> <script type="text/javascript" id="borlabs-cookie-js-after"> /* <![CDATA[ */ document.addEventListener("DOMContentLoaded", function (e) { var borlabsCookieContentBlocker = {"facebook": {"id": "facebook","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { if(typeof FB === "object") { FB.XFBML.parse(el.parentElement); } },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"default": {"id": "default","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"googlemaps": {"id": "googlemaps","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"instagram": {"id": "instagram","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { if (typeof instgrm === "object") { instgrm.Embeds.process(); } },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"vimeo": {"id": "vimeo","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false,"saveThumbnails":false,"autoplay":false,"videoWrapper":false}},"youtube": {"id": "youtube","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"unblockAll":"0","saveThumbnails":"0","thumbnailQuality":"maxresdefault","changeURLToNoCookie":"1","autoplay":"0","videoWrapper":"0","executeGlobalCodeBeforeUnblocking":"0"}}}; var BorlabsCookieInitCheck = function () { if (typeof window.BorlabsCookie === "object" && typeof window.jQuery === "function") { if (typeof borlabsCookiePrioritized !== "object") { borlabsCookiePrioritized = { optInJS: {} }; } window.BorlabsCookie.init(borlabsCookieConfig, borlabsCookieCookies, borlabsCookieContentBlocker, borlabsCookiePrioritized.optInJS); } else { window.setTimeout(BorlabsCookieInitCheck, 50); } }; BorlabsCookieInitCheck();}); /* ]]> */ </script> </body> </html>

CINXE.COM

House of Schwarzkopf - GPJ Germany