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Lion (chocolate bar) - Wikipedia

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<li id="toc-2004–2007" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2004–2007"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>2004–2007</span> </div> </a> <ul id="toc-2004–2007-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2017–present" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2017–present"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>2017–present</span> </div> </a> <ul id="toc-2017–present-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Lion_Cereal" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Lion_Cereal"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Lion Cereal</span> </div> </a> <ul id="toc-Lion_Cereal-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div 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interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Lion_Bar" title="Lion Bar – Danish" lang="da" hreflang="da" data-title="Lion Bar" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Lion_(Schokoriegel)" title="Lion (Schokoriegel) – German" lang="de" hreflang="de" data-title="Lion (Schokoriegel)" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Lion_(marque)" title="Lion (marque) – French" lang="fr" hreflang="fr" data-title="Lion (marque)" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Lion_(Nestl%C3%A9)" title="Lion (Nestlé) – Italian" lang="it" hreflang="it" data-title="Lion (Nestlé)" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Lion_(reep)" title="Lion (reep) – Dutch" lang="nl" hreflang="nl" data-title="Lion (reep)" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Lion_Bar" title="Lion Bar – Portuguese" lang="pt" hreflang="pt" data-title="Lion Bar" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a 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screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">Lion</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size ib-brand-logo" typeof="mw:File/Frameless"><a href="/wiki/File:Lion_confectionbrand_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/b/b5/Lion_confectionbrand_logo.png/220px-Lion_confectionbrand_logo.png" decoding="async" width="220" height="86" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/b/b5/Lion_confectionbrand_logo.png 1.5x" data-file-width="290" data-file-height="114" /></a></span></td></tr><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"><a href="/wiki/File:Lion-Bar-Split.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Lion-Bar-Split.png/250px-Lion-Bar-Split.png" decoding="async" width="250" height="74" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Lion-Bar-Split.png/375px-Lion-Bar-Split.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Lion-Bar-Split.png/500px-Lion-Bar-Split.png 2x" data-file-width="921" data-file-height="271" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Chocolate_bar" title="Chocolate bar">Chocolate bar</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">United Kingdom</td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">1976<span class="noprint">&#59;&#32;48&#160;years ago</span><span style="display:none">&#160;(<span class="bday dtstart published updated">1976</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Related brands</th><td class="infobox-data">Lion Cereal</td></tr><tr><th scope="row" class="infobox-label">Previous owners</th><td class="infobox-data"><a href="/wiki/Rowntree%27s" title="Rowntree&#39;s">Rowntree's</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.nestle.co.uk/en-gb/brands/chocolate_and_confectionery/chocolate/lionbar">nestle.co.uk/lionbar</a></span></td></tr></tbody></table> <p><b>Lion</b> is a brand of <a href="/wiki/Chocolate_bar" title="Chocolate bar">chocolate bar</a> currently owned and manufactured by <a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a>. The brand was originally introduced by British company <a href="/wiki/Rowntree%27s" title="Rowntree&#39;s">Rowntree's</a> in 1976. It consists of a filled wafer with caramel and cereals covered in milk chocolate.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lion_(chocolate_bar)&amp;action=edit&amp;section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Lion was first launched by Yorkshire confectionery company <a href="/wiki/Rowntree%27s" title="Rowntree&#39;s">Rowntree's</a> in <a href="/wiki/Fawdon" title="Fawdon">Fawdon</a>, <a href="/wiki/Newcastle_upon_Tyne" title="Newcastle upon Tyne">Newcastle</a> in 1976.<sup id="cite_ref-ChronicleLive_2-0" class="reference"><a href="#cite_note-ChronicleLive-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> The production of Lion bars was moved to a factory in <a href="/wiki/Dijon" title="Dijon">Dijon</a>, France when it was bought by Swiss company <a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a> in 1988.<sup id="cite_ref-ChronicleLive_2-1" class="reference"><a href="#cite_note-ChronicleLive-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2004–2007"><span id="2004.E2.80.932007"></span>2004–2007</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lion_(chocolate_bar)&amp;action=edit&amp;section=2" title="Edit section: 2004–2007"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2004, Nestlé invested £6.7 million in the relaunching of the chocolate bar across Europe in countries such as the United Kingdom, France and Germany.<sup id="cite_ref-Campaign_3-0" class="reference"><a href="#cite_note-Campaign-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> The campaign was suited to the <a href="/wiki/Target_market" title="Target market">target market</a> of teenage boys which differed from Lion bar's traditional target market of 18 to 34-year-old males.<sup id="cite_ref-Campaign_3-1" class="reference"><a href="#cite_note-Campaign-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> As part of the campaign Nestlé and TV channel <a href="/wiki/Animal_Planet" title="Animal Planet">Animal Planet</a> launched a co-branded in-store promotion in 2000 stores in the United Kingdom.<sup id="cite_ref-MarketingWeek_4-0" class="reference"><a href="#cite_note-MarketingWeek-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> The promotion included sampling designed to reach more than one million customers, as well as a TV campaign.<sup id="cite_ref-MarketingWeek_4-1" class="reference"><a href="#cite_note-MarketingWeek-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> The <a href="/wiki/Sampling_(case_studies)" class="mw-redirect" title="Sampling (case studies)">sampling</a> team gave away more than 650,000 Lion bars at ten shopping centres and 20 town centre locations.<sup id="cite_ref-Campaign_3-2" class="reference"><a href="#cite_note-Campaign-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> Nestle brand manager David Hardwick said that following Nestle research the chocolate bar was made lighter and milkier and the caramel was made softer.<sup id="cite_ref-Campaign_3-3" class="reference"><a href="#cite_note-Campaign-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> The size of the <a href="/wiki/Wafer" title="Wafer">wafer</a> was also reduced and more cream and crispy bits were added.<sup id="cite_ref-Campaign_3-4" class="reference"><a href="#cite_note-Campaign-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> Hardwick stated that the only thing that had not changed was the recipe for the wafer.<sup id="cite_ref-Campaign_3-5" class="reference"><a href="#cite_note-Campaign-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> </p><p>Nestlé reduced the amount of <a href="/wiki/Transfat" class="mw-redirect" title="Transfat">transfat</a> in Lion bars to meet a growing consumer <a href="/wiki/Food_trends" title="Food trends">trend</a> for smaller portions and healthier eating but sales fell by 18% between 2004 and 2005.<sup id="cite_ref-MarketingWeek_4-2" class="reference"><a href="#cite_note-MarketingWeek-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> In addition, total volumes declined from 30,000 tonnes to 18,000 tonnes between 2002 and 2007 and by around 50% over the span of 10 years.<sup id="cite_ref-MarketingWeek_4-3" class="reference"><a href="#cite_note-MarketingWeek-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-ConfectioneryNews.com_5-0" class="reference"><a href="#cite_note-ConfectioneryNews.com-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> In 2007, Nestlé sold its factory in Dijon to <a href="/wiki/Barry_Callebaut" title="Barry Callebaut">Barry Callebaut</a> with Nestlé saying it will outsource the production to the chocolate producer who can use the existing capacity and equipment to manufacture some of its own products.<sup id="cite_ref-LesEchos_6-0" class="reference"><a href="#cite_note-LesEchos-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-ConfectioneryNews.com_5-1" class="reference"><a href="#cite_note-ConfectioneryNews.com-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2017–present"><span id="2017.E2.80.93present"></span>2017–present</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lion_(chocolate_bar)&amp;action=edit&amp;section=3" title="Edit section: 2017–present"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>On 20 July 2017, a lorry containing twenty-five tons of Lion bars burst into flames on the <a href="/wiki/A2_road_(England)#Shooter&#39;s_Hill_to_Three_Crutches" title="A2 road (England)">A2 road</a>, near the junction for the <a href="/wiki/Bluewater_(shopping_centre)" class="mw-redirect" title="Bluewater (shopping centre)">Bluewater</a> shopping centre in <a href="/wiki/Kent" title="Kent">Kent</a>.<sup id="cite_ref-SkyNews_7-0" class="reference"><a href="#cite_note-SkyNews-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> The fire caused <a href="/wiki/Traffic_congestion" title="Traffic congestion">traffic disruption</a> and three of the four London-bound lanes were closed.<sup id="cite_ref-BBCNews_8-0" class="reference"><a href="#cite_note-BBCNews-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> The <a href="/wiki/Kent_Fire_and_Rescue_Service" title="Kent Fire and Rescue Service">Kent Fire and Rescue Service</a> said the cause of the blaze was not known<sup id="cite_ref-Snopes_9-0" class="reference"><a href="#cite_note-Snopes-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> and Nestlé said that the driver of the lorry was not injured.<sup id="cite_ref-BBCNews_8-1" class="reference"><a href="#cite_note-BBCNews-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> </p><p>A <a href="/wiki/Peanut" title="Peanut">peanut</a> version of Lion, branded as the "Wild Peanut Lion Bar", was introduced in October 2021.<sup id="cite_ref-Delish_10-0" class="reference"><a href="#cite_note-Delish-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup> It was available exclusively in <a href="/wiki/B%26M" title="B&amp;M">B&amp;M</a> for the remainder of 2021 before launching in other retailers in 2022.<sup id="cite_ref-Nestlé3_11-0" class="reference"><a href="#cite_note-Nestlé3-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Lion_Cereal">Lion Cereal</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lion_(chocolate_bar)&amp;action=edit&amp;section=4" title="Edit section: Lion Cereal"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:LionCereal.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/8/8e/LionCereal.jpg/220px-LionCereal.jpg" decoding="async" width="220" height="296" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/8/8e/LionCereal.jpg 1.5x" data-file-width="272" data-file-height="366" /></a><figcaption>Lion Cereal</figcaption></figure> <p>Nestlé produce a spin-off <a href="/wiki/Breakfast_cereal" title="Breakfast cereal">breakfast cereal</a> called "Lion Cereal" which is described as “the King of Cereals” and contains chocolate, <a href="/wiki/Caramel" title="Caramel">caramel</a> and <a href="/wiki/Whole_grain" title="Whole grain">whole grain</a> to make it taste like the Lion chocolate bar.<sup id="cite_ref-Nestlé2_12-0" class="reference"><a href="#cite_note-Nestlé2-12"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-TheTimes_13-0" class="reference"><a href="#cite_note-TheTimes-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> </p><p>In a 2004 analysis by the <a href="/wiki/Which%3F" title="Which?">Consumers' Association</a>, researchers named it the worst and most unhealthy cereal in the survey.<sup id="cite_ref-TheTimes_13-1" class="reference"><a href="#cite_note-TheTimes-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> It was found that the cereal contained 35.9 grams of sugar per 100 grams which was 18 times the recommended level of sugar with researchers saying that Nestle Lion Cereal contained as much sugar as the chocolate bar of the same name.<sup id="cite_ref-TheTimes_13-2" class="reference"><a href="#cite_note-TheTimes-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-BBCNews2_14-0" class="reference"><a href="#cite_note-BBCNews2-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> It was also found that the cereal contained four times as much fat than recommended at 13.7 grams as well as 0.75g salt.<sup id="cite_ref-TheTimes_13-3" class="reference"><a href="#cite_note-TheTimes-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> In 2016, researchers from the World Action on Salt and Health reported that Nestle's Lion cereal contained over two teaspoons of sugar per serving at 29 grams of sugar per 100 grams which in the survey placed the cereal only behind <a href="/wiki/Frosted_Flakes" title="Frosted Flakes">Frosties</a>, <a href="/wiki/Cocoa_Krispies" title="Cocoa Krispies">Coco Pops</a> and <a href="/wiki/Crunchy_Nut" title="Crunchy Nut">Crunchy Nut Cornflakes</a> in terms of sugar.<sup id="cite_ref-HuffPost_15-0" class="reference"><a href="#cite_note-HuffPost-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> </p><p>In January 2020, Nestlé developed a perfume based on the breakfast cereal called Eau de Lion which was produced in a limited edition run of 300 bottles in France.<sup id="cite_ref-FoodNavigator_16-0" class="reference"><a href="#cite_note-FoodNavigator-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup> In March 2021, Lion Cereal and <a href="/wiki/Mother_(advertising_agency)" title="Mother (advertising agency)">Mother</a> announced their <a href="/wiki/Advertising_campaign" title="Advertising campaign">advertising campaign</a> called "King of the Jingle" which aimed to create a <a href="/wiki/Jingle" title="Jingle">jingle</a> for the brand.<sup id="cite_ref-Mother_17-0" class="reference"><a href="#cite_note-Mother-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup> Participants had from 23 August 2021 until 2 October 2021 to enter and the eleven winners were selected by <a href="/wiki/Hatik" title="Hatik">Hatik</a>, <a href="/wiki/Bilal_Hassani" title="Bilal Hassani">Bilal Hassani</a>, Ogee and <a href="/wiki/Lou_(French_singer)" title="Lou (French singer)">Lou</a>.<sup id="cite_ref-Air_of_melty_18-0" class="reference"><a href="#cite_note-Air_of_melty-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lion_(chocolate_bar)&amp;action=edit&amp;section=5" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/List_of_Nestl%C3%A9_brands" title="List of Nestlé brands">List of Nestlé brands</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lion_(chocolate_bar)&amp;action=edit&amp;section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nestle.co.uk/en-gb/brands/chocolate_and_confectionery/chocolate/lionbar">"Lion"</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Lion&amp;rft_id=https%3A%2F%2Fwww.nestle.co.uk%2Fen-gb%2Fbrands%2Fchocolate_and_confectionery%2Fchocolate%2Flionbar&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ALion+%28chocolate+bar%29" class="Z3988"></span></span> </li> <li id="cite_note-ChronicleLive-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-ChronicleLive_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-ChronicleLive_2-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://archive.today/20220210071042/https://www.chroniclelive.co.uk/news/north-east-news/lions-final-roar-1482583">"Lion's final roar?"</a>. <i><a href="/wiki/Evening_Chronicle" title="Evening Chronicle">Chronicle Live</a></i>. 31 January 2007. Archived from <a rel="nofollow" class="external text" href="https://www.chroniclelive.co.uk/news/north-east-news/lions-final-roar-1482583">the original</a> on 10 February 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">8 February</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Chronicle+Live&amp;rft.atitle=Lion%27s+final+roar%3F&amp;rft.date=2007-01-31&amp;rft_id=https%3A%2F%2Fwww.chroniclelive.co.uk%2Fnews%2Fnorth-east-news%2Flions-final-roar-1482583&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ALion+%28chocolate+bar%29" class="Z3988"></span></span> </li> <li id="cite_note-Campaign-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-Campaign_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Campaign_3-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Campaign_3-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Campaign_3-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-Campaign_3-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-Campaign_3-5"><sup><i><b>f</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.campaignlive.co.uk/article/case-study-nestle-nestles-lion-bar/209393?src_site=brandrepublic">"Case Study: Nestle - Nestle's Lion Bar"</a>. <i><a href="/wiki/Campaign_(magazine)" title="Campaign (magazine)">Campaign</a></i>. 26 April 2004. <a rel="nofollow" class="external text" href="https://archive.today/20220130111515/https://www.campaignlive.co.uk/article/case-study-nestle-nestles-lion-bar/209393?src_site=brandrepublic">Archived</a> from the original on 30 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">30 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Campaign&amp;rft.atitle=Case+Study%3A+Nestle+-+Nestle%27s+Lion+Bar&amp;rft.date=2004-04-26&amp;rft_id=https%3A%2F%2Fwww.campaignlive.co.uk%2Farticle%2Fcase-study-nestle-nestles-lion-bar%2F209393%3Fsrc_site%3Dbrandrepublic&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ALion+%28chocolate+bar%29" class="Z3988"></span></span> </li> <li id="cite_note-MarketingWeek-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-MarketingWeek_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-MarketingWeek_4-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-MarketingWeek_4-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-MarketingWeek_4-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://archive.today/20220208221327/https://www.marketingweek.com/nestle-prepares-to-scrap-lion-bar-as-sales-plummet/">"Nestlé prepares to scrap Lion bar as sales plummet"</a>. <i><a href="/wiki/Marketing_Week" title="Marketing Week">Marketing Week</a></i>. 1 February 2007. Archived from <a rel="nofollow" class="external text" href="https://www.marketingweek.com/nestle-prepares-to-scrap-lion-bar-as-sales-plummet/">the original</a> on 8 February 2022<span class="reference-accessdate">. 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Retrieved <span class="nowrap">30 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Sky+News&amp;rft.atitle=Motorists+delayed+by+25+tons+of+melting+Lion+bars+on+A2+in+Kent+after+lorry+fire&amp;rft.date=2017-07-20&amp;rft_id=https%3A%2F%2Fnews.sky.com%2Fstory%2Ftraffic-chaos-in-kent-as-lorry-carrying-chocolate-bars-goes-up-in-flames-10954820&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ALion+%28chocolate+bar%29" class="Z3988"></span></span> </li> <li id="cite_note-BBCNews-8"><span class="mw-cite-backlink">^ <a href="#cite_ref-BBCNews_8-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-BBCNews_8-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.bbc.co.uk/news/uk-england-kent-40665929">"Lion bars lorry engulfed by fire on A2 near Bluewater"</a>. <i><a href="/wiki/BBC_News" title="BBC News">BBC News</a></i>. 20 July 2017. <a rel="nofollow" class="external text" href="https://archive.today/20220130095207/https://www.bbc.com/news/uk-england-kent-40665929">Archived</a> from the original on 30 January 2022<span class="reference-accessdate">. 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Retrieved <span class="nowrap">30 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=HuffPost&amp;rft.atitle=Revealed%3A+The+Shocking+Amount+Of+Sugar+In+Your+Favourite+Breakfast+Cereal&amp;rft.date=2016-11-29&amp;rft.aulast=Hinde&amp;rft.aufirst=Natasha&amp;rft_id=https%3A%2F%2Fwww.huffingtonpost.co.uk%2Fentry%2Fsugar-content-in-cereals-revealed-in-report_uk_583d4dcfe4b09c3be98494f4&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ALion+%28chocolate+bar%29" class="Z3988"></span></span> </li> <li id="cite_note-FoodNavigator-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-FoodNavigator_16-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSouthey2020" class="citation web cs1">Southey, Flora (28 January 2020). <a rel="nofollow" class="external text" href="https://www.foodnavigator.com/Article/2020/01/28/Eau-de-Lion-Nestle-launches-breakfast-inspired-perfume-in-France">"Eau de Lion: Nestlé launches breakfast-inspired perfume in France"</a>. <i>Food Navigator</i>. <a rel="nofollow" class="external text" href="https://archive.today/20220131184537/https://www.foodnavigator.com/Article/2020/01/28/Eau-de-Lion-Nestle-launches-breakfast-inspired-perfume-in-France">Archived</a> from the original on 31 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">31 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Food+Navigator&amp;rft.atitle=Eau+de+Lion%3A+Nestl%C3%A9+launches+breakfast-inspired+perfume+in+France&amp;rft.date=2020-01-28&amp;rft.aulast=Southey&amp;rft.aufirst=Flora&amp;rft_id=https%3A%2F%2Fwww.foodnavigator.com%2FArticle%2F2020%2F01%2F28%2FEau-de-Lion-Nestle-launches-breakfast-inspired-perfume-in-France&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ALion+%28chocolate+bar%29" class="Z3988"></span></span> </li> <li id="cite_note-Mother-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-Mother_17-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://motherlondon.com/work/lion-king-of-the-jingle/">"Lion King of the Jingle"</a>. <i><a href="/wiki/Mother_(advertising_agency)" title="Mother (advertising agency)">Mother</a></i>. 11 March 2021. <a rel="nofollow" class="external text" href="https://archive.today/20220131171921/https://motherlondon.com/work/lion-king-of-the-jingle/">Archived</a> from the original on 31 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">31 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Mother&amp;rft.atitle=Lion+King+of+the+Jingle&amp;rft.date=2021-03-11&amp;rft_id=https%3A%2F%2Fmotherlondon.com%2Fwork%2Flion-king-of-the-jingle%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ALion+%28chocolate+bar%29" class="Z3988"></span></span> </li> <li id="cite_note-Air_of_melty-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-Air_of_melty_18-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPastezeur2021" class="citation web cs1 cs1-prop-foreign-lang-source">Pastezeur, Céline (9 September 2021). <a rel="nofollow" class="external text" href="https://www.airofmelty.fr/les-cereales-lion-veulent-faire-vibrer-la-genz-avec-the-king-of-the-jingle-un-evenement-musical-exclusif-a771656.html">"Les céréales LION® veulent faire vibrer la GenZ avec "The King Of The Jingle", un événement musical exclusif"</a>. <i>Air of melty</i> (in French). <a rel="nofollow" class="external text" href="https://archive.today/20220131172041/https://www.airofmelty.fr/les-cereales-lion-veulent-faire-vibrer-la-genz-avec-the-king-of-the-jingle-un-evenement-musical-exclusif-a771656.html">Archived</a> from the original on 31 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">31 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Air+of+melty&amp;rft.atitle=Les+c%C3%A9r%C3%A9ales+LION%C2%AE+veulent+faire+vibrer+la+GenZ+avec+%22The+King+Of+The+Jingle%22%2C+un+%C3%A9v%C3%A9nement+musical+exclusif&amp;rft.date=2021-09-09&amp;rft.aulast=Pastezeur&amp;rft.aufirst=C%C3%A9line&amp;rft_id=https%3A%2F%2Fwww.airofmelty.fr%2Fles-cereales-lion-veulent-faire-vibrer-la-genz-avec-the-king-of-the-jingle-un-evenement-musical-exclusif-a771656.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ALion+%28chocolate+bar%29" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lion_(chocolate_bar)&amp;action=edit&amp;section=7" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.nestle.co.uk/en-gb/brands/chocolate_and_confectionery/chocolate/lionbar">Official website</a></span></span></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul 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.navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Nestlé" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Nestl%C3%A9" title="Template:Nestlé"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Nestl%C3%A9" title="Template talk:Nestlé"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Nestl%C3%A9" title="Special:EditPage/Template:Nestlé"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Nestlé" style="font-size:114%;margin:0 4em"><a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Divisions</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestl%C3%A9_Purina_PetCare" title="Nestlé Purina PetCare">Nestlé Purina PetCare</a></li> <li><a href="/wiki/Nestl%C3%A9_Waters" title="Nestlé Waters">Nestlé Waters</a></li> <li><a href="/wiki/Nestl%C3%A9_Wyeth_Nutrition" title="Nestlé Wyeth Nutrition">Nestlé Wyeth Nutrition</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Divested</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BlueTriton_Brands" title="BlueTriton Brands">BlueTriton Brands</a> (Nestlé Waters North America)</li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="8" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:Nestl%C3%A9_textlogo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/120px-Nestl%C3%A9_textlogo.svg.png" decoding="async" width="120" height="33" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/180px-Nestl%C3%A9_textlogo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/240px-Nestl%C3%A9_textlogo.svg.png 2x" data-file-width="300" data-file-height="82" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestl%C3%A9_India" title="Nestlé India">Nestlé India</a> (62.76%)</li> <li><a href="/wiki/Nestl%C3%A9_Pakistan" title="Nestlé Pakistan">Nestlé Pakistan</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Canada&amp;action=edit&amp;redlink=1" class="new" title="Nestlé Canada (page does not exist)">Nestlé Canada</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Japan&amp;action=edit&amp;redlink=1" class="new" title="Nestlé Japan (page does not exist)">Nestlé Japan</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Malaysia&amp;action=edit&amp;redlink=1" class="new" title="Nestlé Malaysia (page does not exist)">Nestlé Malaysia</a></li> <li><a href="/wiki/Nestl%C3%A9_Lanka" title="Nestlé Lanka">Nestlé Lanka</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Joint ventures</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Beverage_Partners_Worldwide" title="Beverage Partners Worldwide">Beverage Partners Worldwide</a></li> <li><a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners Worldwide</a></li> <li><a href="/wiki/Froneri" title="Froneri">Froneri</a></li> <li><a href="/wiki/Nestl%C3%A9_Toll_House_Caf%C3%A9" title="Nestlé Toll House Café">Nestlé Toll House Café</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other assets</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hsu_Fu_Chi" title="Hsu Fu Chi">Hsu Fu Chi</a> (60%)</li> <li><a href="/wiki/L%27Or%C3%A9al" title="L&#39;Oréal">L'Oréal</a> (30.3%)</li> <li><a href="/wiki/Osem_(company)" title="Osem (company)">Osem</a> (100%)</li> <li><a href="/wiki/Yinlu_Foods" title="Yinlu Foods">Yinlu Foods</a> (60%)</li> <li><a href="/wiki/Malher" title="Malher">Malher</a> (100%)</li> <li><a href="/wiki/Lactalis-Nestl%C3%A9_Fresh_Products" title="Lactalis-Nestlé Fresh Products">Lactalis-Nestlé Fresh Products</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Nestl%C3%A9_brands" title="List of Nestlé brands">Brands</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Appliances</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Dolce_Gusto" title="Dolce Gusto">Dolce Gusto</a></li> <li><a href="/wiki/Nespresso" title="Nespresso">Nespresso</a></li> <li><a href="/wiki/Special.T" class="mw-redirect" title="Special.T">Special.T</a></li> <li><a href="/wiki/SICAL" title="SICAL">SICAL</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baby nutrition</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Nestl%C3%A9_Bear_Brand" title="Nestlé Bear Brand">Bear Brand</a></li> <li><a href="/wiki/Cerelac" title="Cerelac">Cerelac</a></li> <li><a href="/wiki/Gerber_Products_Company" title="Gerber Products Company">Gerber</a></li> <li><a href="/wiki/Nido_(brand)" title="Nido (brand)">Nido</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baking</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Libby%27s" title="Libby&#39;s">Libby's</a></li> <li><a href="/wiki/Chocolate_chip_cookie" title="Chocolate chip cookie"><i>Toll House</i> cookies</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Bottled water</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Contrex" title="Contrex">Contrex</a></li> <li><a href="/wiki/Acqua_Panna" title="Acqua Panna">Acqua Panna</a></li> <li><a href="/wiki/Perrier" title="Perrier">Perrier</a></li> <li><a href="/wiki/Princes_Gate_Spring_Water" title="Princes Gate Spring Water">Princes Gate</a></li> <li><a href="/wiki/Nestl%C3%A9_Pure_Life" title="Nestlé Pure Life">Pure Life</a></li> <li><a href="/wiki/S.Pellegrino" title="S.Pellegrino">S.Pellegrino</a></li> <li><a href="/wiki/Vittel_(water)" title="Vittel (water)">Vittel</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Cereals</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cheerios" title="Cheerios">Cheerios</a><sup>1</sup></li> <li><a href="/wiki/Chocapic" title="Chocapic">Chocapic</a></li> <li><a href="/wiki/Cinnamon_Toast_Crunch" title="Cinnamon Toast Crunch">Cinnamon Toast Crunch</a></li> <li><a href="/wiki/Cookie_Crisp" title="Cookie Crisp">Cookie Crisp</a><sup>1</sup></li> <li><a href="/wiki/Corn_flakes" title="Corn flakes">Corn Flakes</a></li> <li><a href="/wiki/Fitness_(cereal)" title="Fitness (cereal)">Fitness</a></li> <li><a href="/wiki/Golden_Grahams" title="Golden Grahams">Golden Grahams</a><sup>1</sup></li> <li><a href="/wiki/Golden_Nuggets" title="Golden Nuggets">Golden Nuggets</a></li> <li><a href="/wiki/Lion_Cereal" class="mw-redirect" title="Lion Cereal">Lion Cereal</a></li> <li><a href="/wiki/Lucky_Charms" title="Lucky Charms">Lucky Charms</a><sup>1</sup></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo Cereal</a></li> <li><a href="/wiki/Nesquik_(cereal)" title="Nesquik (cereal)">Nesquik (cereal)</a><sup>6,7</sup></li> <li><a href="/wiki/Trix_(cereal)" title="Trix (cereal)">Trix</a><sup>1</sup></li> <li><a href="/wiki/Shreddies" title="Shreddies">Shreddies</a><sup>7</sup></li> <li><a href="/wiki/Shredded_wheat" title="Shredded wheat">Shredded Wheat</a><sup>7</sup></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Chocolate <br />and desserts</div></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Animal_Bar_(chocolate_bar)" title="Animal Bar (chocolate bar)">Animal Bar</a></li> <li><a href="/wiki/Abuelita" title="Abuelita">Abuelita</a></li> <li><a href="/wiki/Aero_(chocolate_bar)" title="Aero (chocolate bar)">Aero</a></li> <li><a href="/wiki/Aero_Biscuits" title="Aero Biscuits">Aero Biscuits</a></li> <li><a href="/wiki/After_Eight" title="After Eight">After Eight</a></li> <li><a href="/wiki/Allen%27s" title="Allen&#39;s">Allen's</a></li> <li><a href="/wiki/Bar_One" title="Bar One">Bar One</a></li> <li><a href="/wiki/Bertie_Beetle" title="Bertie Beetle">Bertie Beetle</a></li> <li><a href="/wiki/Big_Turk" title="Big Turk">Big Turk</a></li> <li><a href="/wiki/Blue_Riband_(biscuits)" title="Blue Riband (biscuits)">Blue Riband</a></li> <li><a href="/wiki/Black_Magic_(chocolates)" title="Black Magic (chocolates)">Black Magic</a></li> <li><a href="/w/index.php?title=Bono_(cookie)&amp;action=edit&amp;redlink=1" class="new" title="Bono (cookie) (page does not exist)">Bono</a></li> <li><a href="/wiki/Breakaway_(biscuit)" title="Breakaway (biscuit)">Breakaway</a></li> <li><a href="/wiki/Cailler" title="Cailler">Cailler</a></li> <li><a href="/wiki/Caramac" title="Caramac">Caramac</a></li> <li><a href="/wiki/Carlos_V_(chocolate_bar)" title="Carlos V (chocolate bar)">Carlos V</a></li> <li><a href="/wiki/Cheekies" title="Cheekies">Cheekies</a></li> <li><a href="/wiki/Chokito" title="Chokito">Chokito</a></li> <li><a href="/wiki/Coffee_Crisp" title="Coffee Crisp">Coffee Crisp</a></li> <li><a href="/wiki/Crisp_(chocolate_bar)" title="Crisp (chocolate bar)">Crisp</a></li> <li><a href="/wiki/Crunch_(chocolate_bar)" title="Crunch (chocolate bar)">Crunch</a><sup>12</sup></li> <li><a href="/wiki/Drifter_(chocolate_bar)" title="Drifter (chocolate bar)">Drifter</a></li> <li><a href="/wiki/Fox%27s_Confectionery" title="Fox&#39;s Confectionery">Fox's</a></li> <li><a href="/wiki/Garoto" title="Garoto">Garoto</a></li> <li><a href="/wiki/Chocolate-coated_peanut" title="Chocolate-coated peanut">Goobers</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a><sup>3</sup> <ul><li><a href="/wiki/Kit_Kats_in_Japan" title="Kit Kats in Japan">Kit Kats in Japan</a></li></ul></li> <li><a href="/wiki/Chocolat_Kohler" title="Chocolat Kohler">Kohler</a></li> <li><a href="/wiki/Life_Savers" title="Life Savers">Life Savers</a><sup>14</sup></li> <li><a class="mw-selflink selflink">Lion</a></li> <li><a href="/wiki/Mackintosh%27s_Toffee" title="Mackintosh&#39;s Toffee">Mackintosh's Toffee</a></li> <li><a href="/wiki/Matchmakers" title="Matchmakers">Matchmakers</a></li> <li><a href="/wiki/Menier_Chocolate" title="Menier Chocolate">Menier Chocolate</a></li> <li><a href="/wiki/Milkybar" title="Milkybar">Milkybar</a></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo</a></li> <li><a href="/wiki/Mirage_(chocolate_bar)" title="Mirage (chocolate bar)">Mirage</a></li> <li><a href="/wiki/Munchies_(confectionery)" title="Munchies (confectionery)">Munchies</a></li> <li><a href="/wiki/Negresco" title="Negresco">Negresco</a></li> <li><a href="/wiki/Nestl%C3%A9_Milk_Chocolate" title="Nestlé Milk Chocolate">Nestlé Milk Chocolate</a></li> <li><a href="/wiki/Passatempo" title="Passatempo">Passatempo</a></li> <li><a href="/wiki/Peppermint_Crisp" title="Peppermint Crisp">Peppermint Crisp</a></li> <li><a href="/wiki/Perugina" title="Perugina">Perugina</a></li> <li><a href="/wiki/Polo_(confectionery)" title="Polo (confectionery)">Polo</a></li> <li><a href="/wiki/Quality_Street_(confectionery)" title="Quality Street (confectionery)">Quality Street</a></li> <li><a href="/wiki/Red_Ripperz" title="Red Ripperz">Red Ripperz</a></li> <li><a href="/wiki/Rolo" title="Rolo">Rolo</a><sup>3</sup></li> <li><a href="/wiki/Rowntree%27s" title="Rowntree&#39;s">Rowntree's</a></li> <li><a href="/wiki/Rowntree%27s_Fruit_Gums" title="Rowntree&#39;s Fruit Gums">Rowntree's Fruit Gums</a></li> <li><a href="/wiki/Rowntree%27s_Fruit_Pastilles" title="Rowntree&#39;s Fruit Pastilles">Rowntree's Fruit Pastilles</a></li> <li><a href="/wiki/Sin_Parar" title="Sin Parar">Sin Parar</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a><sup>4</sup></li> <li><a href="/wiki/Svitoch" title="Svitoch">Svitoch</a></li> <li><a href="/wiki/Nestl%C3%A9_Tex" title="Nestlé Tex">TEX</a></li> <li><a href="/wiki/Walnut_Whip" title="Walnut Whip">Walnut Whip</a></li> <li><a href="/wiki/White_Knight_(chocolate_bar)" title="White Knight (chocolate bar)">White Knight</a></li> <li><a href="/wiki/Yorkie_(chocolate_bar)" title="Yorkie (chocolate bar)">Yorkie</a></li> <li><a href="/wiki/Zve%C4%8Devo" title="Zvečevo">Zvečevo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Coffee and <br />beverages</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Abuelita" title="Abuelita">Abuelita</a></li> <li><a href="/wiki/Alaska_Milk_Corporation#Alpine" title="Alaska Milk Corporation">Alpine</a><sup>8</sup></li> <li><a href="/w/index.php?title=Acticor_(drink)&amp;action=edit&amp;redlink=1" class="new" title="Acticor (drink) (page does not exist)">Acticor</a></li> <li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Blue_Bottle_Coffee" title="Blue Bottle Coffee">Blue Bottle Coffee</a></li> <li><a href="/wiki/Boost_(drink)" title="Boost (drink)">Boost</a></li> <li><a href="/wiki/Carnation_(brand)" title="Carnation (brand)">Carnation</a><sup>8,9</sup></li> <li><a href="/wiki/Caro_(drink)" title="Caro (drink)">Caro</a></li> <li><a href="/wiki/Chameleon_Cold-Brew" title="Chameleon Cold-Brew">Chameleon Cold-Brew</a></li> <li><a href="/w/index.php?title=Chuckie_(drink)&amp;action=edit&amp;redlink=1" class="new" title="Chuckie (drink) (page does not exist)">Chuckie</a></li> <li><a href="/wiki/Coffee-Mate" title="Coffee-Mate">Coffee-Mate</a></li> <li><a href="/wiki/Dolce_Gusto" title="Dolce Gusto">Dolce Gusto</a></li> <li><a href="/w/index.php?title=Huesitos&amp;action=edit&amp;redlink=1" class="new" title="Huesitos (page does not exist)">Huesitos</a></li> <li><a href="/wiki/Klim_(powdered_milk)" title="Klim (powdered milk)">Klim</a></li> <li><a href="/wiki/La_Lechera" title="La Lechera">La Lechera</a></li> <li><a href="/wiki/Menier_Chocolate" title="Menier Chocolate">Menier</a></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo cocoa</a></li> <li><a href="/wiki/Nescaf%C3%A9" title="Nescafé">Nescafé</a></li> <li><a href="/w/index.php?title=Nescaf%C3%A9_Azera&amp;action=edit&amp;redlink=1" class="new" title="Nescafé Azera (page does not exist)">Nescafé Azera</a></li> <li><a href="/w/index.php?title=Nescaf%C3%A9_Gold&amp;action=edit&amp;redlink=1" class="new" title="Nescafé Gold (page does not exist)">Nescafé Gold</a></li> <li><a href="/wiki/Nescau" class="mw-redirect" title="Nescau">Nescau</a></li> <li><a href="/wiki/Nesfruta" class="mw-redirect" title="Nesfruta">Nesfruta</a></li> <li><a href="/wiki/Nespresso" title="Nespresso">Nespresso</a></li> <li><a href="/wiki/Nesquik" title="Nesquik">Nesquik</a></li> <li><a href="/wiki/Nestea" title="Nestea">Nestea</a></li> <li><a href="/wiki/Ovaltine" title="Ovaltine">Ovaltine</a><sup>4</sup></li> <li><a href="/wiki/Ricor%C3%A9" title="Ricoré">Ricoré</a></li> <li><a href="/wiki/Seattle%27s_Best_Coffee" title="Seattle&#39;s Best Coffee">Seattle's Best Coffee</a></li> <li><a href="/wiki/Starbucks" title="Starbucks">Starbucks</a> <sup>13</sup></li> <li><a href="/wiki/Supligen" title="Supligen">Supligen</a></li> <li><a href="/wiki/Sweet_Leaf_Tea_Company" title="Sweet Leaf Tea Company">Sweet Leaf</a></li> <li><a href="/w/index.php?title=Zo%C3%A9gas&amp;action=edit&amp;redlink=1" class="new" title="Zoégas (page does not exist)">Zoégas</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dairy products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alaska_Milk_Corporation#Alpine" title="Alaska Milk Corporation">Alpine</a><sup>8</sup></li> <li><a href="/wiki/Nestl%C3%A9_Bear_Brand" title="Nestlé Bear Brand">Bear Brand</a><sup>10,11</sup></li> <li><a href="/wiki/Carnation_(brand)" title="Carnation (brand)">Carnation</a><sup>8,9</sup></li> <li><a href="/wiki/Coffee-Mate" title="Coffee-Mate">Coffee-Mate</a></li> <li><a href="/wiki/La_Lechera" title="La Lechera">La Lechera</a></li> <li><a href="/wiki/Nesquik" title="Nesquik">Nesquik</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Ice cream</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/D%27Onofrio_(brand)" title="D&#39;Onofrio (brand)">D'Onofrio</a></li> <li><a href="/wiki/Drumstick_(frozen_dairy_dessert)" title="Drumstick (frozen dairy dessert)">Drumstick</a><sup>15</sup></li> <li><a href="/wiki/Edy%27s_Pie" title="Edy&#39;s Pie">Eskimo Pie</a><sup>15</sup></li> <li><a href="/wiki/Fab_(brand)" title="Fab (brand)">Fab</a></li> <li><a href="/wiki/Frosty_Paws" title="Frosty Paws">Frosty Paws</a><sup>15</sup></li> <li><a href="/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs">Häagen-Dazs</a><sup>2,15</sup></li> <li><a href="/wiki/Hjem-IS" title="Hjem-IS">Hjem-IS</a></li> <li><a href="/wiki/Ice_Screamers" class="mw-redirect" title="Ice Screamers">Ice Screamers</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a><sup>15</sup></li> <li><a href="/wiki/Maxibon" title="Maxibon">Maxibon</a></li> <li><a href="/wiki/M%C3%B6venpick_Ice_Cream" title="Mövenpick Ice Cream">Mövenpick</a></li> <li><a href="/wiki/Parlour_(ice_cream)" title="Parlour (ice cream)">Parlour</a></li> <li><a href="/wiki/Savory_(ice_cream)" class="mw-redirect" title="Savory (ice cream)">Savory</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Prepared and <br />packaged food <br />and snacks</div></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Buitoni" title="Buitoni">Buitoni</a></li> <li><a href="/wiki/California_Pizza_Kitchen" title="California Pizza Kitchen">California Pizza Kitchen</a></li> <li><a href="/wiki/DiGiorno" title="DiGiorno">DiGiorno</a></li> <li><a href="/wiki/Herta_Foods" title="Herta Foods">Herta</a></li> <li><a href="/wiki/Hot_Pockets" title="Hot Pockets">Hot Pockets</a></li> <li><a href="/wiki/Lean_Cuisine" title="Lean Cuisine">Lean Cuisine</a></li> <li><a href="/wiki/Libby%27s" title="Libby&#39;s">Libby's</a></li> <li><a href="/wiki/Hot_Pockets" title="Hot Pockets">Lean Pockets</a></li> <li><a href="/wiki/Maggi" title="Maggi">Maggi</a></li> <li><a href="/wiki/Stouffer%27s" title="Stouffer&#39;s">Stouffer's</a></li> <li><a href="/wiki/Thomy" title="Thomy">Thomy</a></li> <li><a href="/wiki/Tombstone_(pizza)" title="Tombstone (pizza)">Tombstone</a></li> <li><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a></li> <li><a href="/wiki/Winiary_(company)" title="Winiary (company)">Winiary</a></li> <li><a href="/wiki/Nestl%C3%A9_Wagner" title="Nestlé Wagner">Wagner</a></li> <li><a href="/wiki/Yinlu_Foods" title="Yinlu Foods">Yinlu Foods</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Nestl%C3%A9_Purina_PetCare" title="Nestlé Purina PetCare">Purina PetCare</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alpo_(pet_food)" title="Alpo (pet food)">Alpo</a></li> <li><a href="/wiki/Bakers_Complete" class="mw-redirect" title="Bakers Complete">Bakers Complete</a></li> <li><a href="/wiki/Beggin%27_Strips" title="Beggin&#39; Strips">Beggin' Strips</a></li> <li><a href="/wiki/Beneful" title="Beneful">Beneful</a></li> <li><a href="/wiki/Bonio" title="Bonio">Bonio</a></li> <li><a href="/wiki/Dog_Chow" title="Dog Chow">Dog Chow</a></li> <li><a href="/wiki/Fancy_Feast" title="Fancy Feast">Fancy Feast</a></li> <li><a href="/wiki/Felix_(cat_food)" title="Felix (cat food)">Felix</a></li> <li><a href="/wiki/Friskies" title="Friskies">Friskies</a></li> <li><a href="/wiki/Frosty_Paws" title="Frosty Paws">Frosty Paws</a></li> <li><a href="/wiki/Purina_One" title="Purina One">ONE</a></li> <li><a href="/wiki/Winalot" title="Winalot">Winalot</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cheerios" title="Cheerios">Cheerios</a><sup>1</sup></li> <li><a href="/wiki/Plus_(cereal)" title="Plus (cereal)">PLUS</a></li> <li><a href="/wiki/Wheaties" title="Wheaties">Weeties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Nestl%C3%A9_brands#Former_brands" title="List of Nestlé brands">Former brands and <br /> subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alcon" title="Alcon">Alcon</a></li> <li><a href="/wiki/Pamlab" title="Pamlab">Alfasigma</a></li> <li><a href="/wiki/Arrowhead_Water" title="Arrowhead Water">Arrowhead</a></li> <li><a href="/wiki/Butterfinger" title="Butterfinger">Butterfinger</a></li> <li><a href="/wiki/Baby_Ruth" title="Baby Ruth">Baby Ruth</a></li> <li><a href="/wiki/Chocolate_Surpresa" title="Chocolate Surpresa">Chocolate Surpresa</a></li> <li><a href="/wiki/Deer_Park_Spring_Water" title="Deer Park Spring Water">Deer Park</a></li> <li><a href="/wiki/Dreyer%27s" title="Dreyer&#39;s">Dreyer's</a><sup>15</sup></li> <li><a href="/wiki/Enviga" title="Enviga">Enviga</a></li> <li><a href="/wiki/Gale%27s" title="Gale&#39;s">Gale's</a></li> <li><a href="/wiki/Galderma" title="Galderma">Galderma Laboratories</a> <ul><li><a href="/wiki/Cetaphil" title="Cetaphil">Cetaphil</a></li> <li><a href="/wiki/Adapalene/benzoyl_peroxide" title="Adapalene/benzoyl peroxide">Epiduo</a></li> <li><a href="/wiki/Restylane" title="Restylane">Restylane</a></li></ul></li> <li><a href="/wiki/Hoadley%27s_Chocolates" title="Hoadley&#39;s Chocolates">Hoadley's</a></li> <li><a href="/wiki/Ice_Mountain_(water)" title="Ice Mountain (water)">Ice Mountain</a></li> <li><a href="/wiki/Jenny_Craig,_Inc." title="Jenny Craig, Inc.">Jenny Craig</a></li> <li><a href="/wiki/Ozarka" title="Ozarka">Ozarka</a></li> <li><a href="/wiki/Peter%27s_Chocolate" title="Peter&#39;s Chocolate">Peter's Chocolate</a></li> <li><a href="/wiki/Poland_Spring" title="Poland Spring">Poland Spring</a></li> <li><a href="/wiki/Polly_Waffle" title="Polly Waffle">Polly Waffle</a></li> <li><a href="/wiki/PowerBar" title="PowerBar">PowerBar</a></li> <li><a href="/wiki/Powwow_Water" title="Powwow Water">Powwow Water</a></li> <li><a href="/wiki/Rowntree_Mackintosh_Confectionery" title="Rowntree Mackintosh Confectionery">Rowntree Mackintosh</a></li> <li><a href="/wiki/Violet_Crumble" title="Violet Crumble">Violet Crumble</a></li> <li><a href="/wiki/Wonder_Ball" title="Wonder Ball">Wonder Ball</a></li> <li><a href="/wiki/Zephyrhills_(water)" title="Zephyrhills (water)">Zephyrhills</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/G%C3%BCnter_Blobel" title="Günter Blobel">Günter Blobel</a></li> <li><a href="/wiki/Paul_Bulcke" title="Paul Bulcke">Paul Bulcke</a></li> <li><a href="/wiki/Peter_Brabeck-Letmathe" title="Peter Brabeck-Letmathe">Peter Brabeck-Letmathe</a></li> <li><a href="/wiki/Nobuyuki_Idei" title="Nobuyuki Idei">Nobuyuki Idei</a></li> <li><a href="/wiki/Henri_Nestl%C3%A9" title="Henri Nestlé">Henri Nestlé</a></li> <li><a href="/wiki/Kaspar_Villiger" title="Kaspar Villiger">Kaspar Villiger</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestea_European_Championship_Tour" title="Nestea European Championship Tour">Nestea European Championship Tour</a></li> <li><a href="/wiki/1977_Nestl%C3%A9_boycott" title="1977 Nestlé boycott">1977 Nestlé boycott</a></li> <li><a href="/wiki/Arnold_Palmer_Invitational" title="Arnold Palmer Invitational">Nestlé Invitational</a></li> <li><a href="/wiki/Rowntrees_F.C." title="Rowntrees F.C.">Nestlé Rowntree F.C.</a></li> <li><a href="/wiki/Nestl%C3%A9_Smarties_Book_Prize" title="Nestlé Smarties Book Prize">Nestlé Smarties Book Prize</a></li> <li><a href="/wiki/Nestl%C3%A9_Tower" title="Nestlé Tower">Nestlé Tower</a></li> <li><a href="/wiki/Chocolate_chip_cookie" title="Chocolate chip cookie">Toll House cookies</a></li> <li><a href="/wiki/International_Code_of_Marketing_of_Breast-milk_Substitutes" title="International Code of Marketing of Breast-milk Substitutes">International Code of Marketing of Breast-milk Substitutes</a></li> <li><a href="/wiki/Nescaf%C3%A9_Basement" title="Nescafé Basement">Nescafé Basement</a></li> <li><a href="/wiki/Maggi_noodles_safety_concerns_in_India" title="Maggi noodles safety concerns in India">Maggi noodles safety concerns in India</a></li> <li><a href="/wiki/Freshly" title="Freshly">Freshly</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Nestl%C3%A9_brands" title="List of Nestlé brands">List of Nestlé brands</a></li> <li><a href="/wiki/Controversies_of_Nestl%C3%A9" title="Controversies of Nestlé">Controversies of Nestlé</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="3"><div> <ul><li><span style="font-size:85%;"><sup>1</sup> Currently manufactured by <a href="/wiki/General_Mills" title="General Mills">General Mills</a> in the U.S. and Canada. Produced by <a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners</a> under the Nestlé brand elsewhere. <sup>2</sup> Brand owned by <a href="/wiki/General_Mills" title="General Mills">General Mills</a>; U.S. and Canadian production rights controlled by Nestlé under license. <sup>3</sup> U.S. production rights owned by <a href="/wiki/The_Hershey_Company" title="The Hershey Company">The Hershey Company</a>. <sup>4</sup> U.S. rights and production owned by the <a href="/wiki/Smarties_Candy_Company" title="Smarties Candy Company">Smarties Candy Company</a> with a different product. <sup>5</sup> U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by <a href="/wiki/Associated_British_Foods" title="Associated British Foods">Associated British Foods</a>. <sup>6</sup> Produced by Cereal Partners, branded as Nestlé. <sup>7</sup> Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by <a href="/wiki/Post_Foods" class="mw-redirect" title="Post Foods">Post Foods</a> elsewhere. <sup>8</sup> Philippine production rights owned by <a href="/wiki/Alaska_Milk_Corporation" title="Alaska Milk Corporation">Alaska Milk Corporation</a>. <sup>9</sup> Singaporean, Malaysian and Thai production rights owned by <a href="/wiki/Fraser_and_Neave" title="Fraser and Neave">Fraser and Neave</a>. <sup>10</sup> Used only in Indonesia, Thailand, and Cambodia. <sup>11</sup> Used only in the Philippines. <sup>12</sup> U.S. production rights owned by the <a href="/wiki/Ferrara_Candy_Company" title="Ferrara Candy Company">Ferrara Candy Company</a>. <sup>13</sup> <a href="/wiki/North_America" title="North America">NA</a> rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. <sup>14</sup> Brand owned by <a href="/wiki/Mars_Inc." title="Mars Inc.">Mars</a>, sold by Nestlé in Canada. <sup>15</sup> Produced by <a href="/wiki/Froneri" title="Froneri">Froneri</a> in the U.S. since 2020.</span></li></ul> <hr /> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <b><a href="/wiki/Category:Nestl%C3%A9" title="Category:Nestlé">Category</a></b></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" 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href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Rowntree%27s" title="Template:Rowntree&#39;s"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/w/index.php?title=Template_talk:Rowntree%27s&amp;action=edit&amp;redlink=1" class="new" title="Template talk:Rowntree&#39;s (page does not exist)"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Rowntree%27s" title="Special:EditPage/Template:Rowntree&#39;s"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Rowntree&amp;#039;s" style="font-size:114%;margin:0 4em"><a href="/wiki/Rowntree%27s" title="Rowntree&#39;s">Rowntree's</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Parent</th><td class="navbox-list-with-group navbox-list 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navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Aero_(chocolate_bar)" title="Aero (chocolate bar)">Aero</a></li> <li><a href="/wiki/After_Eight" title="After Eight">After Eight</a></li> <li><a href="/wiki/Black_Magic_(chocolates)" title="Black Magic (chocolates)">Black Magic</a></li> <li><a href="/wiki/Caramac" title="Caramac">Caramac</a></li> <li><a href="/wiki/Gale%27s" title="Gale&#39;s">Gale's</a></li> <li><a href="/wiki/Hoadley%27s_Chocolates" title="Hoadley&#39;s Chocolates">Hoadley's</a> <ul><li><a href="/wiki/Polly_Waffle" title="Polly Waffle">Polly Waffle</a></li> <li><a href="/wiki/Violet_Crumble" title="Violet Crumble">Violet Crumble</a></li></ul></li> <li><a href="/wiki/Hot_Sam_Pretzels" title="Hot Sam Pretzels">Hot Sam Pretzels</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a></li> <li><a href="/wiki/Laura_Secord_Chocolates" title="Laura Secord Chocolates">Laura Secord</a></li> <li><a class="mw-selflink selflink">Lion</a></li> <li><a href="/wiki/Matchmakers" title="Matchmakers">Matchmakers</a></li> <li><a href="/wiki/Menier_Chocolate" title="Menier Chocolate">Menier</a></li> <li><a href="/wiki/Polo_(confectionery)" title="Polo (confectionery)">Polo</a></li> <li><a href="/wiki/Quality_Street_(confectionery)" title="Quality Street (confectionery)">Quality Street</a></li> <li><a href="/wiki/Rolo" title="Rolo">Rolo</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a></li> <li><a href="/wiki/Tom%27s_Snacks" title="Tom&#39;s Snacks">Tom's Snacks</a></li> <li><a href="/wiki/Yorkie_(chocolate_bar)" title="Yorkie (chocolate bar)">Yorkie</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Henry_Isaac_Rowntree" title="Henry Isaac Rowntree">Henry Isaac Rowntree</a></li> <li><a href="/wiki/Joseph_Rowntree_(philanthropist)" title="Joseph Rowntree (philanthropist)">Joseph Rowntree</a></li> <li><a href="/wiki/Seebohm_Rowntree" title="Seebohm Rowntree">Seebohm Rowntree</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Mackintosh%27s" title="Mackintosh&#39;s">Mackintosh's</a></li> <li><a href="/wiki/Rowntree_Mackintosh_Confectionery" title="Rowntree Mackintosh Confectionery">Rowntree Mackintosh Confectionery</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" 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