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go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><div><h1 id="6c0e" class="pw-post-title gs gt gu bf gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu bk" data-testid="storyTitle">Designing Zeta Suite’s Careers page to spark interest from top talent</h1><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="hv hw hx hy hz ab"><div><div class="ab ia"><div><div class="bm" aria-hidden="false"><a href="https://medium.com/@sakshamsdesign?source=post_page---byline--28537cc00fd4---------------------------------------" rel="noopener follow"><div class="l ib ic by id ie"><div class="l fj"><img alt="Saksham Sinha" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*vbfYPhG3ep_n67GTeUS71w.png" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="if by l dd de fs n ig ft"></div></div></div></a></div></div><div class="ih ab fj"><div><div class="bm" aria-hidden="false"><a 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bh"><figure class="mv mw mx my mz mu bh paragraph-image"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*xtiTqnfX_U7q4xvPFoklbg.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*xtiTqnfX_U7q4xvPFoklbg.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*xtiTqnfX_U7q4xvPFoklbg.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*xtiTqnfX_U7q4xvPFoklbg.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*xtiTqnfX_U7q4xvPFoklbg.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*xtiTqnfX_U7q4xvPFoklbg.png 1100w, https://miro.medium.com/v2/resize:fit:4800/format:webp/1*xtiTqnfX_U7q4xvPFoklbg.png 4800w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 100vw" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*xtiTqnfX_U7q4xvPFoklbg.png 640w, https://miro.medium.com/v2/resize:fit:720/1*xtiTqnfX_U7q4xvPFoklbg.png 720w, https://miro.medium.com/v2/resize:fit:750/1*xtiTqnfX_U7q4xvPFoklbg.png 750w, https://miro.medium.com/v2/resize:fit:786/1*xtiTqnfX_U7q4xvPFoklbg.png 786w, https://miro.medium.com/v2/resize:fit:828/1*xtiTqnfX_U7q4xvPFoklbg.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*xtiTqnfX_U7q4xvPFoklbg.png 1100w, https://miro.medium.com/v2/resize:fit:4800/1*xtiTqnfX_U7q4xvPFoklbg.png 4800w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 100vw"/><img alt="" class="bh mb na c" width="2400" height="2480" loading="eager" role="presentation"/></picture><figcaption class="nb ff nc nd ne nf ng bf b bg z du">Illustration by <a class="af nh" href="https://www.instagram.com/hued.spirit/" rel="noopener ugc nofollow" target="_blank">Aakansha Menon</a></figcaption></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="9de6" class="ni nj gu bf nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of bk">Introduction</h1><p id="7f54" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">At Zeta, with upcoming clients ranging from banks and fintech, we are aiming to provide better payment and banking solutions to the world. Zeta goes the extra mile to ensure employee satisfaction and work-life balance. What we did not have was a platform to showcase this. So we built the careers website to highlight our culture and values to the world and potential hires.</p><p id="e628" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">The need to hire was a priority for every team including engineering, design, product, and people management. To solve this, we wanted to create an online presence to reach out to the best talents across the globe.</p><p id="bf1b" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">We had 3 main objectives directing our approach:</p><ul class=""><li id="c2b3" class="og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd pj pk pl bk">Positioning Zeta as a dominant player in the global fintech space.</li><li id="9493" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk">Highlighting our diverse work culture and traditions.</li><li id="6ae6" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk">Help prospects understand where they can fit in with our teams.</li></ul><p id="106f" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk"><strong class="oi gv">Objective:</strong> To reach out to the best talent, get them to know about what Zeta is, talk about our work cultures, ethics, and motivate them to apply for a job opening.</p><p id="5ba0" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">With this goal in mind, <a class="af nh" href="https://www.linkedin.com/in/phani-marupaka/" rel="noopener ugc nofollow" target="_blank">Phani</a> and <a class="af nh" href="https://www.linkedin.com/in/mithun429/" rel="noopener ugc nofollow" target="_blank">Mithun</a> from the DevX team and the HR team respectively reached the Design team to solve this problem. We wanted to build a <em class="pr">career website</em> to meet the requirements. This will be different from our tech website [<a class="af nh" href="http://www.zeta.tech" rel="noopener ugc nofollow" target="_blank">www.zeta.tech</a>] that already exists.</p><h2 id="232c" class="ps nj gu bf nk pt pu dy no pv pw ea ns or px py pz ov qa qb qc oz qd qe qf qg bk">Why a website?</h2><ul class=""><li id="d562" class="og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd pj pk pl bk"><strong class="oi gv">Easy to share</strong>: A link to the website with all the information that we wanted to communicate can be easily shared on any social media platform.</li><li id="c2a7" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk"><strong class="oi gv">No limitations</strong>: We can have full liberty on how we want to highlight our information and don’t have to restrict ourselves to just images on social media.</li><li id="867e" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk"><strong class="oi gv">Easy to measure:</strong> The number of website visits and applicants can be tracked which can help us to measure how successful the solution is.</li></ul><h1 id="4769" class="ni nj gu bf nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of bk">Getting Started</h1><p id="8714" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk"><a class="af nh" href="https://medium.com/@blahatrohit" rel="noopener">Rohit</a>, a mentor of mine, and I started exploring ideas to solve the given problem. We knew some of the companies already have their career website which does the same thing.</p><p id="d413" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">So, we decided to do a <strong class="oi gv"><em class="pr">competitive analysis</em></strong> to figure out the common content used on their sites. This helped us to continue with our planning of the website’s Sitemap. While deciding the content, our main goal was to make the potential applicant feel that they have a holistic understanding of what it’s like to be <em class="pr">Zetanauts </em>(people at Zeta)<em class="pr">.</em></p></div></div><div class="mu"><div class="ab cb"><div class="lw qh lx qi ly qj cf qk cg ql ci bh"><figure class="qn qo qp qq qr mu qs qt paragraph-image"><div role="button" tabindex="0" class="qu qv fj qw bh qx"><div class="nd ne qm"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*YWz7r7GsSdzWZKfw07DEiA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*YWz7r7GsSdzWZKfw07DEiA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*YWz7r7GsSdzWZKfw07DEiA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*YWz7r7GsSdzWZKfw07DEiA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*YWz7r7GsSdzWZKfw07DEiA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*YWz7r7GsSdzWZKfw07DEiA.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*YWz7r7GsSdzWZKfw07DEiA.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*YWz7r7GsSdzWZKfw07DEiA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*YWz7r7GsSdzWZKfw07DEiA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*YWz7r7GsSdzWZKfw07DEiA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*YWz7r7GsSdzWZKfw07DEiA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*YWz7r7GsSdzWZKfw07DEiA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*YWz7r7GsSdzWZKfw07DEiA.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*YWz7r7GsSdzWZKfw07DEiA.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mb na c" width="1000" height="408" loading="eager" role="presentation"/></picture></div></div><figcaption class="nb ff nc nd ne nf ng bf b bg z du">Website’s Sitemap</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="1646" class="ni nj gu bf nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of bk">UI exploration</h1><p id="83ff" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">With the sitemap finalized, now was the time to explore visuals, i.e., how our website should look like. Rohit and I divided our work and iterated a few explorations for the homepage. We took color and style inspiration from what we felt we wanted to communicate.</p></div></div><div class="mu"><div class="ab cb"><div class="lw qh lx qi ly qj cf qk cg ql ci bh"><figure class="qn qo qp qq qr mu qs qt paragraph-image"><div role="button" tabindex="0" class="qu qv fj qw bh qx"><div class="nd ne qy"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 640w, https://miro.medium.com/v2/resize:fit:720/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 720w, https://miro.medium.com/v2/resize:fit:750/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 750w, https://miro.medium.com/v2/resize:fit:786/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 786w, https://miro.medium.com/v2/resize:fit:828/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*IkxOGZ-S3XFMOUdlDJ7g8g.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mb na c" width="1000" height="352" loading="eager" role="presentation"/></picture></div></div><figcaption class="nb ff nc nd ne nf ng bf b bg z du">UI Explorations</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="eb6b" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">With a couple of iterations and valuable feedbacks from the HR team, we finalized the following:</p><ul class=""><li id="8d61" class="og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd pj pk pl bk">The color palette of the website</li><li id="d24f" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk">The font to be used</li><li id="56c4" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk">The structure of the homepage</li></ul></div></div><div class="mu"><div class="ab cb"><div class="lw qh lx qi ly qj cf qk cg ql ci bh"><figure class="qn qo qp qq qr mu qs qt paragraph-image"><div role="button" tabindex="0" class="qu qv fj qw bh qx"><div class="nd ne qz"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*BylGR0RqxyFjlJpUQ4Mlzw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*BylGR0RqxyFjlJpUQ4Mlzw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*BylGR0RqxyFjlJpUQ4Mlzw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*BylGR0RqxyFjlJpUQ4Mlzw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*BylGR0RqxyFjlJpUQ4Mlzw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*BylGR0RqxyFjlJpUQ4Mlzw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*BylGR0RqxyFjlJpUQ4Mlzw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*BylGR0RqxyFjlJpUQ4Mlzw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*BylGR0RqxyFjlJpUQ4Mlzw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*BylGR0RqxyFjlJpUQ4Mlzw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*BylGR0RqxyFjlJpUQ4Mlzw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*BylGR0RqxyFjlJpUQ4Mlzw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*BylGR0RqxyFjlJpUQ4Mlzw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*BylGR0RqxyFjlJpUQ4Mlzw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mb na c" width="1000" height="615" loading="eager" role="presentation"/></picture></div></div></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h2 id="12a4" class="ps nj gu bf nk pt pu dy no pv pw ea ns or px py pz ov qa qb qc oz qd qe qf qg bk">Home Page</h2><p id="41ac" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">This is the place where we wanted to give a brief of every single topic of the website. This includes Zeta’s mission, our achievements, values, work culture, and the job openings we have. The idea was to introduce each of these topics and give a hook to their respective web pages. This will provide a brief of all the information and let the applicant choose what they want to know.</p><h2 id="573d" class="ps nj gu bf nk pt pu dy no pv pw ea ns or px py pz ov qa qb qc oz qd qe qf qg bk">Journey Page</h2><p id="d58d" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">Zeta had covered a milestone every year since it was founded in 2015. We wanted a dedicated page on our website to talk specifically about those milestones and achievements. This Journey page is designed like a timeline where we have mentioned details of each new thing Zeta has created in that year.</p><p id="32af" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">We went with alternatively aligning the text and images as the user’s eye can scroll the information in a Z pattern. (Refer <a class="af nh" href="https://medium.com/user-experience-3/the-gutenberg-diagram-in-web-design-e5347c172627" rel="noopener">Gutenberg diagram</a>)</p></div></div><div class="mu"><div class="ab cb"><div class="lw qh lx qi ly qj cf qk cg ql ci bh"><figure class="qn qo qp qq qr mu qs qt paragraph-image"><div role="button" tabindex="0" class="qu qv fj qw bh qx"><div class="nd ne ra"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*okpTwQo6Z-sUXYcIZsAR7Q.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*okpTwQo6Z-sUXYcIZsAR7Q.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*okpTwQo6Z-sUXYcIZsAR7Q.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*okpTwQo6Z-sUXYcIZsAR7Q.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*okpTwQo6Z-sUXYcIZsAR7Q.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*okpTwQo6Z-sUXYcIZsAR7Q.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*okpTwQo6Z-sUXYcIZsAR7Q.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*okpTwQo6Z-sUXYcIZsAR7Q.png 640w, https://miro.medium.com/v2/resize:fit:720/1*okpTwQo6Z-sUXYcIZsAR7Q.png 720w, https://miro.medium.com/v2/resize:fit:750/1*okpTwQo6Z-sUXYcIZsAR7Q.png 750w, https://miro.medium.com/v2/resize:fit:786/1*okpTwQo6Z-sUXYcIZsAR7Q.png 786w, https://miro.medium.com/v2/resize:fit:828/1*okpTwQo6Z-sUXYcIZsAR7Q.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*okpTwQo6Z-sUXYcIZsAR7Q.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*okpTwQo6Z-sUXYcIZsAR7Q.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mb na c" width="1000" height="516" loading="eager" role="presentation"/></picture></div></div><figcaption class="nb ff nc nd ne nf ng bf b bg z du">Z pattern reading style</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="1c0b" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">The primary attention goes to the illustration as an image conveys more than written text.</p><p id="5162" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">For the illustration in each year of Journey page, we focused on two things:</p><ul class=""><li id="9456" class="og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd pj pk pl bk"><strong class="oi gv">Consistency:</strong> We used the same filler elements like dotted curve lines and purple and orange circles on the diagonal sides.</li><li id="f04a" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk"><strong class="oi gv">Roundness Style:</strong> We applied border-radius to the corners of each shape.</li></ul></div></div><div class="mu"><div class="ab cb"><div class="lw qh lx qi ly qj cf qk cg ql ci bh"><figure class="qn qo qp qq qr mu qs qt paragraph-image"><div role="button" tabindex="0" class="qu qv fj qw bh qx"><div class="nd ne qm"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*ak0yUCQEQEtPV4nX37QNhQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*ak0yUCQEQEtPV4nX37QNhQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*ak0yUCQEQEtPV4nX37QNhQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*ak0yUCQEQEtPV4nX37QNhQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*ak0yUCQEQEtPV4nX37QNhQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*ak0yUCQEQEtPV4nX37QNhQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*ak0yUCQEQEtPV4nX37QNhQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*ak0yUCQEQEtPV4nX37QNhQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*ak0yUCQEQEtPV4nX37QNhQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*ak0yUCQEQEtPV4nX37QNhQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*ak0yUCQEQEtPV4nX37QNhQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*ak0yUCQEQEtPV4nX37QNhQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*ak0yUCQEQEtPV4nX37QNhQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*ak0yUCQEQEtPV4nX37QNhQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mb na c" width="1000" height="474" loading="eager" role="presentation"/></picture></div></div><figcaption class="nb ff nc nd ne nf ng bf b bg z du">Illustrations for Journey Page</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h2 id="08b5" class="ps nj gu bf nk pt pu dy no pv pw ea ns or px py pz ov qa qb qc oz qd qe qf qg bk">Teams Page</h2><p id="2fc7" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">Every potential applicant would be interested to know about the team they will be working with. We thought of creating a page to explain the work of each team and their contribution to Zeta. We added real photos and shared blog articles maintained by each team to make potential applicants familiar with the work we do.</p><p id="0623" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">In design, we thought of breaking the structure of the alternative alignment and Z pattern reading to avoid repetition and boredom.</p><p id="0ab8" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">For navigating to each team, we kept the team pages in a scrollable fashion. Scrolling helps the viewer land on the desired team with less effort. While doing so, they will also be able to look at other team pages as well. That’s an added benefit.</p><p id="3509" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">Clicking on action is applicable only when they want to know about a team they are actually interested in. Otherwise, they will just get a glance at each team through scrolling.</p><figure class="qn qo qp qq qr mu nd ne paragraph-image"><div role="button" tabindex="0" class="qu qv fj qw bh qx"><div class="nd ne rb"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*mdS9hVviRjqod8_tjnSSlg.gif 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*mdS9hVviRjqod8_tjnSSlg.gif 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*mdS9hVviRjqod8_tjnSSlg.gif 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*mdS9hVviRjqod8_tjnSSlg.gif 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*mdS9hVviRjqod8_tjnSSlg.gif 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*mdS9hVviRjqod8_tjnSSlg.gif 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*mdS9hVviRjqod8_tjnSSlg.gif 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*mdS9hVviRjqod8_tjnSSlg.gif 640w, https://miro.medium.com/v2/resize:fit:720/1*mdS9hVviRjqod8_tjnSSlg.gif 720w, https://miro.medium.com/v2/resize:fit:750/1*mdS9hVviRjqod8_tjnSSlg.gif 750w, https://miro.medium.com/v2/resize:fit:786/1*mdS9hVviRjqod8_tjnSSlg.gif 786w, https://miro.medium.com/v2/resize:fit:828/1*mdS9hVviRjqod8_tjnSSlg.gif 828w, https://miro.medium.com/v2/resize:fit:1100/1*mdS9hVviRjqod8_tjnSSlg.gif 1100w, https://miro.medium.com/v2/resize:fit:1400/1*mdS9hVviRjqod8_tjnSSlg.gif 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mb na c" width="700" height="372" loading="eager" role="presentation"/></picture></div></div><figcaption class="nb ff nc nd ne nf ng bf b bg z du">Teams page scroll effect</figcaption></figure><h2 id="73ce" class="ps nj gu bf nk pt pu dy no pv pw ea ns or px py pz ov qa qb qc oz qd qe qf qg bk">Life Page</h2><p id="a909" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">With the understanding of the company and the teams, it was time to talk about the benefits, perks, and our work culture.</p><p id="a3e9" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">We have a philosophy at Zeta called, “People Must Grow” where we focus on the overall development of employees. We conduct activities and events like Zeta Tech Conclave, Zeta Confluence, Zeta Hacks, etc. for sharing knowledge and celebrating milestones.</p><p id="2dae" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">We wanted to talk about all of these and thus, decided to create a dedicated page called “Life” resembling <em class="pr">Life@Zeta.</em></p><p id="6ada" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">For designing this page, we mixed all types of content from attractive illustrations to real images of teammates and even included videos of events that happened in past.</p><h2 id="3c0b" class="ps nj gu bf nk pt pu dy no pv pw ea ns or px py pz ov qa qb qc oz qd qe qf qg bk">Work with us page</h2><p id="9ff0" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">After highlighting all about us, Work with us is the place where we wanted our potential teammates to land. A white-colored CTA button on the top navbar. This is the crucial page for us to design. For any applicant who is interested to join, they should be able to effortlessly find a job profile that is aligned with their skill set.</p><p id="e477" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">Since this page involves actions to be performed, we iterated on different ways on how to show the job listings effectively.</p></div></div><div class="mu"><div class="ab cb"><div class="lw qh lx qi ly qj cf qk cg ql ci bh"><figure class="qn qo qp qq qr mu qs qt paragraph-image"><div role="button" tabindex="0" class="qu qv fj qw bh qx"><div class="nd ne rc"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*DVJViwM1xoIl4Ex3H6ymOg.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*DVJViwM1xoIl4Ex3H6ymOg.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*DVJViwM1xoIl4Ex3H6ymOg.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*DVJViwM1xoIl4Ex3H6ymOg.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*DVJViwM1xoIl4Ex3H6ymOg.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*DVJViwM1xoIl4Ex3H6ymOg.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*DVJViwM1xoIl4Ex3H6ymOg.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*DVJViwM1xoIl4Ex3H6ymOg.png 640w, https://miro.medium.com/v2/resize:fit:720/1*DVJViwM1xoIl4Ex3H6ymOg.png 720w, https://miro.medium.com/v2/resize:fit:750/1*DVJViwM1xoIl4Ex3H6ymOg.png 750w, https://miro.medium.com/v2/resize:fit:786/1*DVJViwM1xoIl4Ex3H6ymOg.png 786w, https://miro.medium.com/v2/resize:fit:828/1*DVJViwM1xoIl4Ex3H6ymOg.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*DVJViwM1xoIl4Ex3H6ymOg.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*DVJViwM1xoIl4Ex3H6ymOg.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mb na c" width="1000" height="972" loading="eager" role="presentation"/></picture></div></div><figcaption class="nb ff nc nd ne nf ng bf b bg z du">Iterations for Job listings</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="0eb1" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">We finalized with a sidebar approach where the sidebar will have a team category on the right side while having the job listed in squared blocks. This would keep the entire job hierarchy within a single-eye glance.</p><h1 id="37e0" class="ni nj gu bf nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of bk">Illustration Works</h1></div></div><div class="mu"><div class="ab cb"><div class="lw qh lx qi ly qj cf qk cg ql ci bh"><figure class="qn qo qp qq qr mu qs qt paragraph-image"><div role="button" tabindex="0" class="qu qv fj qw bh qx"><div class="nd ne qm"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*efLrlHAX6NxtVgXM72ihJA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*efLrlHAX6NxtVgXM72ihJA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*efLrlHAX6NxtVgXM72ihJA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*efLrlHAX6NxtVgXM72ihJA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*efLrlHAX6NxtVgXM72ihJA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*efLrlHAX6NxtVgXM72ihJA.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*efLrlHAX6NxtVgXM72ihJA.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*efLrlHAX6NxtVgXM72ihJA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*efLrlHAX6NxtVgXM72ihJA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*efLrlHAX6NxtVgXM72ihJA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*efLrlHAX6NxtVgXM72ihJA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*efLrlHAX6NxtVgXM72ihJA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*efLrlHAX6NxtVgXM72ihJA.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*efLrlHAX6NxtVgXM72ihJA.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mb na c" width="1000" height="447" loading="eager" role="presentation"/></picture></div></div><figcaption class="nb ff nc nd ne nf ng bf b bg z du">Illustration work by <a class="af nh" href="https://www.instagram.com/hued.spirit/" rel="noopener ugc nofollow" target="_blank">Aakansha</a></figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="8faf" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">Illustrations play an interesting role in grabbing attention and also bringing in the fun factor to complement the content. Hence we decided to have them on the hero section of each page and other filler sections as well. We set up the color palette and defined a style for them.</p><p id="b96e" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk"><a class="af nh" href="https://www.instagram.com/hued.spirit/" rel="noopener ugc nofollow" target="_blank">Aakansha</a>, our visual designer in the design team, came up with some amazing visual concepts. She had a couple of innovative ideas on how to show the message of a page in the form of visual illustrations.</p><p id="8132" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">For example, on the Teams page, the illustration shows four hands coming together to solve a puzzle card. This displays how Zeta values team effort and they all come together to solve a common problem.</p><p id="36ea" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">It was important to select accent colors that would complement the purple which is used majorly in the website to highlight the visuals.</p><h1 id="ba58" class="ni nj gu bf nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of bk">Content Management</h1><p id="b26d" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">The design and style is one aspect of a project, but it gets completed only when we decide the voice and tone of the content written on the website.</p><p id="6a9f" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk"><a class="af nh" href="https://www.linkedin.com/in/monami/" rel="noopener ugc nofollow" target="_blank">Monami</a>, Manager at Information Development from the Zeta Commons team, came up with <em class="pr">to-the-point</em> and playful copies to represent our culture to create trust and motivation among the potential applicants.</p><h1 id="fce4" class="ni nj gu bf nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of bk">Development</h1><p id="f2e4" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">With all the content, design mocks, assets, and illustration images in place, it was time for the development team to come onboard. Stephen and <a class="af nh" href="https://www.linkedin.com/in/husain-m/" rel="noopener ugc nofollow" target="_blank">Husain</a> took up the charge to develop the entire website from scratch. With the guidance of their engineering lead, Imran Mazumder, they finished up the entire development of the website in a month.</p><p id="efa4" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">For the job listing page, they utilized Lever’s job portal’s APIs for data rendering and showing them on our website (since Zeta had their job listing on Lever previously).</p><p id="e538" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">Apart from this, they worked more to deliver the mobile version of the entire website as well. From the design’s side, we made sure to design separate UI mocks for the mobile screens and shared them with the developers.</p></div></div><div class="mu bh"><figure class="qn qo qp qq qr mu bh paragraph-image"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*yDDLDH3S23_8wjUazL4cWw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*yDDLDH3S23_8wjUazL4cWw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*yDDLDH3S23_8wjUazL4cWw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*yDDLDH3S23_8wjUazL4cWw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*yDDLDH3S23_8wjUazL4cWw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*yDDLDH3S23_8wjUazL4cWw.png 1100w, https://miro.medium.com/v2/resize:fit:4800/format:webp/1*yDDLDH3S23_8wjUazL4cWw.png 4800w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 100vw" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*yDDLDH3S23_8wjUazL4cWw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*yDDLDH3S23_8wjUazL4cWw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*yDDLDH3S23_8wjUazL4cWw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*yDDLDH3S23_8wjUazL4cWw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*yDDLDH3S23_8wjUazL4cWw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*yDDLDH3S23_8wjUazL4cWw.png 1100w, https://miro.medium.com/v2/resize:fit:4800/1*yDDLDH3S23_8wjUazL4cWw.png 4800w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 100vw"/><img alt="" class="bh mb na c" width="2400" height="2922" loading="eager" role="presentation"/></picture><figcaption class="nb ff nc nd ne nf ng bf b bg z du">Web and Mobile mocks</figcaption></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="564c" class="ni nj gu bf nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of bk">Outcome</h1><p id="8dc0" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">The website is live now at this link: <a class="af nh" href="https://careers.zeta.tech/" rel="noopener ugc nofollow" target="_blank">careers.zeta.tech</a> and we have gotten some amazing responses since its release on 24th May 2021.</p><p id="7146" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">Currently, we are monitoring the website on Google Analytics. Some key insights as of 29th August 2021 are:</p><ul class=""><li id="7f9b" class="og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd pj pk pl bk">We have got over 143k views on the website with over 18k new users from India, the US, UK, UAE, Singapore, Australia, and Canada.</li><li id="c2c0" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk">Over 17k users have clicked on the “Work with us” CTA button on the top navbar.</li></ul><p id="9c47" class="pw-post-body-paragraph og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">Phani Marupaka, Head DevX COE at Zeta quotes,</p><blockquote class="rd re rf"><p id="ab0f" class="og oh pr oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">“The careers microsite has been an internal milestone at Zeta, it reflected on the current growth of the company, culture and it enabled visibility to job opportunities at Zeta. The team has done a fantastic job in trying to ensure completion at a record speed.</p><p id="c896" class="og oh pr oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd gn bk">We are currently witnessing a very high uptick in terms of job applications received and this propelled Zeta to become everyone’s first choice for happy work life”</p></blockquote><h1 id="68a6" class="ni nj gu bf nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of bk">My learnings</h1><p id="3401" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">It has been a great learning experience while working cross-functionally with the HR, engineering, and design team for this project. Some of my learnings include:</p><ul class=""><li id="02a5" class="og oh gu oi b oj pe ol om on pf op oq or pg ot ou ov ph ox oy oz pi pb pc pd pj pk pl bk">For taking feedback from your peers, your design should not be perfect all the time. Showing a “<em class="pr">work in progress</em>” UI mock is okay to get a direction on your approach.</li><li id="2c4c" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk">Understanding time and engineering constraints through collaboration with developers at an early stage.</li><li id="0298" class="og oh gu oi b oj pm ol om on pn op oq or po ot ou ov pp ox oy oz pq pb pc pd pj pk pl bk">Defining style and element positioning to make quick illustrations for the Journey page.</li></ul><h1 id="6db5" class="ni nj gu bf nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of bk">And that’s a wrap</h1><p id="0093" class="pw-post-body-paragraph og oh gu oi b oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gn bk">Feeling thankful to <a class="af nh" href="https://medium.com/@ramakrishnaux" rel="noopener">Ramakrishna</a>, <a class="af nh" href="https://medium.com/@kshitijpan" rel="noopener">Kshitij</a>, <a class="af nh" href="https://medium.com/@blahatrohit" rel="noopener">Rohit</a>, <a class="af nh" href="https://preethishreeya1.medium.com/" rel="noopener">Preethi</a>, and <a class="af nh" href="https://www.instagram.com/hued.spirit/" rel="noopener ugc nofollow" target="_blank">Aakansha</a>, for their constant support and feedback in making this blog possible. Feel free to drop any feedback in the comments. 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