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pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/checkout"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . Your source for recent updates"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Changelog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Your source for recent updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/winter2025"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Winter ’25 Edition<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">The latest 150+ product updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_2183)"><path d="M40 21C40 31.6315 31.3815 40.25 20.75 40.25C10.1185 40.25 1.5 31.6315 1.5 21C1.5 10.3685 10.1185 1.75 20.75 1.75C31.3815 1.75 40 10.3685 40 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27 21L18 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M22 24L18 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M18 16C18 15.4477 18.4477 15 19 15H26C26.5523 15 27 15.4477 27 16V17C27 17.5523 26.5523 18 26 18H19C18.4477 18 18 17.5523 18 17V16Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15 14C15 12.8954 15.8954 12 17 12H28C29.1046 12 30 12.8954 30 14V25C30 26.1046 29.1046 27 28 27H17C15.8954 27 15 26.1046 15 25V14Z" stroke="currentColor" stroke-width="1.5"></path><path d="M14 16V16C12.8954 16 12 16.8954 12 18V28C12 29.1046 12.8954 30 14 30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/all"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Archive of past Shopify Editions</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="42" height="42" viewBox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M40.25 21C40.25 31.6315 31.6315 40.25 21 40.25C10.3685 40.25 1.75 31.6315 1.75 21C1.75 10.3685 10.3685 1.75 21 1.75C31.6315 1.75 40.25 10.3685 40.25 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M17.341 24.6079L18.8363 26.9574" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9609 14.7523C28.2811 15.4085 29.324 16.6069 29.7356 18.1429C30.1472 19.679 29.8432 21.2382 29.028 22.4667" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9769 20.7052C27.2556 20.1447 27.3388 19.4842 27.164 18.832C26.9893 18.1799 26.587 17.6495 26.0654 17.3034" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M14.5357 20.5604C14.4233 20.1409 14.5945 19.6968 14.9595 19.4613L21.4187 15.2941C21.9885 14.9265 22.7512 15.2206 22.9267 15.8756L24.9726 23.5109C25.1481 24.1659 24.6346 24.802 23.9574 24.7685L16.2799 24.3892C15.8461 24.3678 15.4758 24.0688 15.3633 23.6493L14.5357 20.5604Z" stroke="currentColor" stroke-width="1.5"></path><path d="M12.0335 21.5081L12.7226 24.0796" 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Peterson, product lead at Everlane, by Brian Donohue, senior product manager at Shopify, discussing Everlane’s transition to Shop Pay and the tangible benefits that can be observed.</em></p><p>We sat down with Anna M. Peterson, product lead at <a href="https://everlane.com/">Everlane</a>, to talk about Everlane’s journey from a complex checkout to Shop Pay. Anna, with her 12-year experience in retail software development and product management, harbors a passion for shopping, software, and strategic system implementation.</p><p>In her role at Everlane, she leads a team of product managers working specifically on the website and systems for internal customers.</p><p><strong>In this story, Anna explains how Shop Pay has helped Everlane:</strong></p><ul> <li>Reach new record highs in checkout conversion rates</li> <li>Capture 15% of their audience in the first 30 days with Shop Pay</li> <li>Integrate quickly despite being built on fully custom platform, running a lean R&D org</li> <li>Unlock new engineering capacity to focus on innovation</li> </ul><p>The following content is based on our interview with Anna presented from her perspective, supplemented with data from Shopify and information about Shop Pay for a comprehensive understanding. It has been edited for clarity and length.</p><h2>About Everlane: Sustainability, transparency, quality</h2></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/s9pf5r8dyk" title="s9pf5r8dyk" class="aspect-video w-full my-xl"></iframe></div><div><p>At Everlane, we go beyond being an essentials brand. We build out someone's wardrobe and lifestyle with quality pieces that last for a long time.</p><p>We don’t necessarily have a typical customer, but I know that people who shop at Everlane and have shopped at Everlane for many years appreciate quality and ease.</p><h3>Prioritizing data-driven decisions</h3><p>Our team is known as EPDD, which stands for engineering, product, design, and data. We encompass all of those things together for the entire organization.</p><p>Data plays a significant role in our decision-making process. Everything we do has to be strategic and specific.</p><h2>The challenge: Adapting a homegrown, complex checkout experience</h2></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/wz9e5ro27b" title="wz9e5ro27b" class="aspect-video w-full my-xl"></iframe></div><div><p>Our shift to using Shop Pay was driven by the realization that our self-built e-commerce platform was overly focused on solving standard industry problems like currency conversion and tax calculations. Simultaneously, we noticed a customer trend favoring express checkout options. Shop Pay offered an efficient solution, simplifying our transaction processes and aligning with our customers' growing preference for quick, convenient checkout options. This integration allowed us to focus on our unique market offerings while enhancing the customer experience.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Our self-built e-commerce platform was overly focused on solving standard industry problems like currency conversion and tax calculations.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><p>Before implementing Shop Pay, we faced several issues with our checkout. Our self-built checkout process was not only complex but also resource-intensive.</p><h3>Everlane’s team of engineers spent too much time fixing issues</h3><p>The primary challenge was navigating the complexities inherent in our homegrown checkout experience.</p><p>Our complex checkout process diverted our engineering and UX teams from focusing on innovative projects that could advance our brand. Since our platform is homegrown, everything had to be handled by our engineers.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Our complex checkout process diverted our engineering and UX teams from focusing on innovative projects that could advance our brand.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><h3>Everlane wanted to make checkout as easy as possible</h3></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/0g63dntjz0" title="0g63dntjz0" class="aspect-video w-full my-xl"></iframe></div><div><p>Our hope is that customers don’t even think about the checkout experience.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3">Our hope is that customers don’t even think about the checkout experience.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><p>Our goal is for customers to navigate through the funnel, discover products that pique their interest, understand how to style these items, fill their cart, and complete the purchasing process without abandoning a loaded cart.</p><p>We didn’t want our customers to continue having to enter their address or credit card information, or spend time making an account. Most people want to avoid signing up and giving you their password. We wanted to make it seamless and easy for them to purchase quickly.</p><h2>The solution: Shop Pay eliminates checkout friction</h2></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/zq2f3imu86" title="zq2f3imu86" class="aspect-video w-full my-xl"></iframe></div><div><p>Shopify offered a solution with Shop Pay, significantly simplifying the checkout process—without having to replatform. That helped us move forward with a less complicated checkout experience.</p><p>Our engineers were excited about the technology behind it. It was our first foray into working with Shopify, which also excited them. We’ve had Shop Pay live since November 2023 and haven’t had any issues.</p><p>Our goal was to complement our existing express checkout services. In choosing ShopPay, we found that it integrated seamlessly with our setup without diminishing the use of other express payment methods. Interestingly, post-integration, we observed a notable decrease in credit card inputs rather than in the usage of express checkout services, indicating that Shop Pay filled a specific need in our payment ecosystem. This synergy and the additional convenience offered by Shop Pay ultimately made it a compelling choice for Everlane.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Post-integration, we observed a notable decrease in credit card inputs rather than in the usage of express checkout services.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><hr><h2>Simplifying the checkout process without replatforming</h2><p><a href="https://www.shopify.com/enterprise/blog/shop-pay-for-ccs">Shop Pay's</a> one-click checkout feature tackles the significant hurdle of cart abandonment that is prevalent in online-retail. Considering the <a href="https://baymard.com/lists/cart-abandonment-rate">average cart abandonment rate hovers around 70%</a>, a seamless and rapid checkout process becomes vital. Indeed, <a href="https://stripe.com/guides/state-of-north-american-checkouts-2022">when a one-click checkout option is available, shoppers are 75% more likely to complete a purchase</a>. By minimizing the obstacles often leading to cart abandonment, Shop Pay promotes more finalized transactions, leading to a boost in sales.</p><p>Here's how Shop Pay crafts a seamless payment experience:</p><ul> <li> <strong>Effortless checkout:</strong> Shop Pay allows customers to finalize their purchases in one simple tap, removing the need for manual input of payment and shipping details. This expedited procedure not only saves time but also minimizes instances of cart abandonment.</li> <li> <strong>Mobile-centric design:</strong> More than ever, mobile shopping is becoming the norm rather than the exception. With Shop Pay users making their online purchases via mobile devices more than 70% of the time, Shop Pay has been meticulously crafted with a mobile-first approach, ensuring an optimal user experience.</li> <li> <strong>Stored payment information:</strong> Shop Pay safely keeps customers' payment and shipping details, enabling them to breeze through subsequent check-outs without re-inputting their information. This feature heightens the shopping experience, promotes customer loyalty, and fosters repeat business.</li> <li> <strong>Fast load times:</strong> Shop Pay's swift checkout loads in a flash ensuring that customers aren't left waiting during the payment process. Rapid load times enhance the shopping experience and help avert cart abandonment.</li> </ul><hr><h3>Implementing Shop Pay</h3></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/wyckmyia85" title="wyckmyia85" class="aspect-video w-full my-xl"></iframe></div><div><p>There weren’t any challenges in implementing Shop Pay. It was probably one of the easiest implementations, and I’ve been through a lot during my many years of working in retail.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3">There weren’t any challenges in implementing Shop Pay.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><p>Working with the Shopify team was a fantastic experience—we had a great rapport and collaborated effectively. We held weekly calls and stayed connected through Slack, which was very beneficial. Our engineers and the Shopify engineering team were open, honest, and always ready to ask questions, leading to a highly productive partnership.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Working with the Shopify team was a fantastic experience—we had a great rapport and collaborated effectively.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><h2>Results: Boosted conversions and streamlined operations</h2></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/sm2fjud1it" title="sm2fjud1it" class="aspect-video w-full my-xl"></iframe></div><div><p>We’ve seen a lift in checkout conversion, which is great for new and unactivated customers. Unactivated customers for us are people who have seen Everlane before but have never moved the needle to make that first purchase. Seeing that lift there has been positive.</p><p>The checkout process is now faster, especially for new and unactivated customers, leading to higher conversion rates. In fact, within just 30 days, 15% of Everlane’s U.S. transactions were processed through Shop Pay.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3">Within just 30 days, 15% of Everlane’s U.S. transactions were processed through Shop Pay.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><h3>Boosted conversions</h3><p>Based on Shopify's internal measurement of Everlane's performance, Shop Pay has achieved conversion rates of up to 70%<sup>1</sup>. With a thriving network of more than 150 million users, Shop Pay has emerged as a preferred payment method for consumers globally.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Based on Shopify's internal measurement of Everlane's performance, Shop Pay has achieved conversion rates of up to 70%.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><p>Apart from being a checkout solution, Shop Pay is a powerful tool for boosting conversions and retaining customers. Typically, Shop Pay orders have a 15% higher average order value than orders processed with other checkout methods<sup>2</sup>. Moreover, when Shop Pay is available as a checkout option, customers choose it two-thirds of the time<sup>3</sup>.</p><p>Evidence shows that conversion rates when using Shop Pay surpass all other accelerated checkouts, delivering at least a <a href="https://www.shopify.com/enterprise/blog/shopify-checkout">10%</a> better performance. And with its swift and secure checkout process, Shop Pay plays a crucial role in fostering customer loyalty. A seamless shopping experience encourages customers to revisit and make subsequent purchases. Evidently, after an initial purchase, there is a 77% likelihood of Shop Pay users returning for an additional purchase using Shop Pay<sup>4</sup>.</p><h3>Streamlined operations</h3><p>Implementing Shop Pay has significantly streamlined our engineering team’s operations, reducing mundane tasks for engineers and enabling them to focus on more innovative projects.</p><p>We no longer have to address those engineering issues. The express payment option is much easier—it goes directly to the Shop Pay and Shopify platform. Our team doesn't have to worry about the forms from a Shop Pay Component perspective, which is great. That frees them up to do a lot of things.</p><h3>Ease of use</h3></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/w1ifwvannv" title="w1ifwvannv" class="aspect-video w-full my-xl"></iframe></div><div><p>Our customers are using Shop Pay, and it resonates well with them. They recognize the Shop Pay button on our site from other places they’ve shopped before. As a user, it is straightforward to use, requiring hardly any effort to understand.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Our customers are using Shop Pay, and it resonates well with them. They recognize the Shop Pay button on our site from other places they’ve shopped before.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><p>I don’t need to verify my address or look for my credit card because all my information is pre-filled. It displays a summary for confirmation, and with just a “yes,” the process continues smoothly. This convenience enhances the customer experience.</p><h3>Customer engagement</h3><p>In fact, the only feedback we got from customers was when it was gone. We took it down for a short period of time while we were in the testing phase. I think customers who had seen it the day before had come back the day later to maybe convert their purchase and saw that it was gone and reached out to our customer experience (CX) team and were curious why they had seen it and why it was gone the next day.</p><p>So that was interesting to us because we weren’t expecting people to be that excited about it. We did happen to have it live during a pivotal time of Q4 and holiday. So I think people were trying to just convert their purchases, and they wanted to do it with Shop Pay because it's so much easier.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3">The only feedback we got from customers was when it was gone.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><h3>A speedier checkout</h3></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/6d00n3py3h" title="6d00n3py3h" class="aspect-video w-full my-xl"></iframe></div><div><p>Anecdotally, I’ve heard that with the Shop Pay experience, people are getting through checkout faster than with all of our other payment methods. It’s moving people along, especially the new and unactivated customers.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">With the Shop Pay experience, people are getting through checkout faster than with all of our other payment methods.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><p>We monitor how quickly customers move through the purchase process because our goal is to make it as swift as possible. Customers may spend considerable time browsing product collections and product detail pages (PDP), but once they add items to their cart and reach the checkout, we aim to minimize their time there.</p><p>The longer customers linger on the checkout page, the more they might reconsider their purchase, potentially leading to abandoned carts. Therefore, a faster checkout process enhances the customer experience by reducing the chance of customers changing their minds and not completing their purchases.</p><h2>Looking ahead: Enhancing the customer journey with Shopify</h2></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/x8vw7pz7nv" title="x8vw7pz7nv" class="aspect-video w-full my-xl"></iframe></div><div><p>Now that our engineers are no longer tied up with maintaining the checkout process for that specific customer segment, we can shift our focus to earlier stages in the customer journey. This allows us to concentrate on enhancing the experience on collection pages and PDP. We're exploring ways to improve our branding and presentation, aiming to position our products as key components of a lifestyle brand.</p><p>We’re innovating and thinking creatively, using our technology and data to inform these decisions. Now, we can focus on innovating the customer experience without being bogged down on the checkout experience.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Now, we can focus on innovating the customer experience without being bogged down on the checkout experience.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><h3>Considerations for a future replatforming</h3></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/zd3s1z7sys" title="zd3s1z7sys" class="aspect-video w-full my-xl"></iframe></div><div><p>Replatforming has been a topic of conversation for many years. It’s always just been a little daunting since we don't have the time and resources to dedicate to a platform migration at the moment. However, getting in the door with the Shop Pay Component opens up many avenues. We’ve gotten to see how the sausage is made and what Shopify has to offer.</p><p>Now, with the merchandising component, having our product catalog accessible through Shopify seems less overwhelming. We can see how to integrate it with the platform without needing a complete overhaul.</p><p>Even our CX team can easily see and understand how things work, thanks to the user-friendly Shopify admin experience. This convenience makes it easier for different parts of our organization to support switching platforms in the future, as it ultimately benefits everyone in the long run.</p><h3>Advice for other brands considering Shop Pay</h3></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/0nztgdjidt" title="0nztgdjidt" class="aspect-video w-full my-xl"></iframe></div><div><p>I would say trust your tech leads. At Everlane, we place a lot of trust in our technical leads because they understand the complexities inside out—they're the ones who built our systems.</p><p>Allowing them to lead discussions and take a step back from the product side is beneficial. As a product owner, I may not grasp all the technical complexities, but our engineers do. Letting them guide these conversations is crucial.</p><p>We believe there’s no challenge too complex to tackle. It’s about addressing issues piece by piece, breaking down different parts of the customer journey from a technical standpoint to manage them effectively.</p><p>Overall, Shop Pay Components was a really good win for us to see the conversion lift that we were looking to see without having to take the hit of the cost of a replatform.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Shop Pay Components was a really good win for us to see the conversion lift that we were looking to see without having to take the hit of the cost of a replatform.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Everlane</p></footer></blockquote></div><div><hr><br><p><em>About the data</em></p><p><em>1. This statistic is based on Shopify internal data and represents a conversion peak achieved in 2023.</em></p><p><em>2. This statistic is based on internal Shopify data. The data was analyzed to determine average order values across checkout types.</em></p><p><em>3. This statistic is based on internal Shopify data. The data was analyzed to determine how frequently Shop Pay users choose Shop Pay for online purchases when it is available as a checkout method.</em></p><p><em>4. This statistic is based on internal Shopify data. The probability was calculated conditional on a user making an initial Shop Pay purchase, and evaluated their likelihood to make another Shop Pay purchase within the following 12 months.</em></p></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Industry</h2><p class="richtext text-body-base opacity-body pt-2">Apparel & accessories</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Products</h2><p class="richtext text-body-base opacity-body pt-2">Shop Pay</p></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3 text-balance">Join the ranks of brands changing apparel & accessories every day.</h2></div></div></div><ul class="container grid justify-center items-center gap-x-md gap-y-xl py-lg border-black/20 grid-cols-[repeat(4,auto)] sm:grid-cols-[repeat(3,auto)] border-y-0" data-mode="light" data-component-name="logo-group" aria-label="Logos"><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px] mx-auto"><picture data-component-name="image"><img alt="Spanx" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/spanx.logo.svg?v=1713897032"/></picture></div></li><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px] mx-auto"><picture data-component-name="image"><img alt="Patta x Tommy" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/patta-tommy-hilfiger.logo.svg?v=1713896937"/></picture></div></li><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px] mx-auto"><picture data-component-name="image"><img alt="Good American" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/good-american.logo.svg?v=1713896607"/></picture></div></li></ul></section><div class="case-study-pillbar max-sm:w-full max-w-5xl sm:flex sm:justify-center sm:mb-3xl sm:mt-xl sm:mx-margin lg:mx-auto"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">What business challenges are you dealing with? 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0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-black"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-white text-black shadow-soft-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button 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You can unsubscribe at any time by clicking on the link at the bottom of our emails."}},"forms":{},"pages/case-studies/$caseStudy/content":{},"pages/case-studies/$caseStudy/settings":{},"global":{}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$29.00\u003c/span\u003e","googleCountryOffer":"$600 SGD","minimumMonthlyPrice":"$7","minimumMonthlyPriceCurrency":"SGD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"SGD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"},"article":{"title":"Shop Pay Speeds Up Everlane's Checkout and Boosts Conversions","contentHtml":"\u003cp\u003e\u003cem\u003eAn interview with Anna M. Peterson, product lead at Everlane, by Brian Donohue, senior product manager at Shopify, discussing Everlane’s transition to Shop Pay and the tangible benefits that can be observed.\u003c/em\u003e\u003c/p\u003e\u003cp\u003eWe sat down with Anna M. Peterson, product lead at \u003ca href=\"https://everlane.com/\"\u003eEverlane\u003c/a\u003e, to talk about Everlane’s journey from a complex checkout to Shop Pay. Anna, with her 12-year experience in retail software development and product management, harbors a passion for shopping, software, and strategic system implementation.\u003c/p\u003e\u003cp\u003eIn her role at Everlane, she leads a team of product managers working specifically on the website and systems for internal customers.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eIn this story, Anna explains how Shop Pay has helped Everlane:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\n\u003cli\u003eReach new record highs in checkout conversion rates\u003c/li\u003e\n\u003cli\u003eCapture 15% of their audience in the first 30 days with Shop Pay\u003c/li\u003e\n\u003cli\u003eIntegrate quickly despite being built on fully custom platform, running a lean R\u0026amp;D org\u003c/li\u003e\n\u003cli\u003eUnlock new engineering capacity to focus on innovation\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe following content is based on our interview with Anna presented from her perspective, supplemented with data from Shopify and information about Shop Pay for a comprehensive understanding. It has been edited for clarity and length.\u003c/p\u003e\u003ch2\u003eAbout Everlane: Sustainability, transparency, quality\u003c/h2\u003e{{ wistia.s9pf5r8dyk }}\u003cp\u003eAt Everlane, we go beyond being an essentials brand. We build out someone's wardrobe and lifestyle with quality pieces that last for a long time.\u003c/p\u003e\u003cp\u003eWe don’t necessarily have a typical customer, but I know that people who shop at Everlane and have shopped at Everlane for many years appreciate quality and ease.\u003c/p\u003e\u003ch3\u003ePrioritizing data-driven decisions\u003c/h3\u003e\u003cp\u003eOur team is known as EPDD, which stands for engineering, product, design, and data. We encompass all of those things together for the entire organization.\u003c/p\u003e\u003cp\u003eData plays a significant role in our decision-making process. Everything we do has to be strategic and specific.\u003c/p\u003e\u003ch2\u003eThe challenge: Adapting a homegrown, complex checkout experience\u003c/h2\u003e{{ wistia.wz9e5ro27b }}\u003cp\u003eOur shift to using Shop Pay was driven by the realization that our self-built e-commerce platform was overly focused on solving standard industry problems like currency conversion and tax calculations. Simultaneously, we noticed a customer trend favoring express checkout options. Shop Pay offered an efficient solution, simplifying our transaction processes and aligning with our customers' growing preference for quick, convenient checkout options. This integration allowed us to focus on our unique market offerings while enhancing the customer experience.\u003c/p\u003e{{ testimonial.everlane1 }}\u003cp\u003eBefore implementing Shop Pay, we faced several issues with our checkout. Our self-built checkout process was not only complex but also resource-intensive.\u003c/p\u003e\u003ch3\u003eEverlane’s team of engineers spent too much time fixing issues\u003c/h3\u003e\u003cp\u003eThe primary challenge was navigating the complexities inherent in our homegrown checkout experience.\u003c/p\u003e\u003cp\u003eOur complex checkout process diverted our engineering and UX teams from focusing on innovative projects that could advance our brand. Since our platform is homegrown, everything had to be handled by our engineers.\u003c/p\u003e{{ testimonial.everlane2 }}\u003ch3\u003eEverlane wanted to make checkout as easy as possible\u003c/h3\u003e{{ wistia.0g63dntjz0 }}\u003cp\u003eOur hope is that customers don’t even think about the checkout experience.\u003c/p\u003e{{ testimonial.everlane3 }}\u003cp\u003eOur goal is for customers to navigate through the funnel, discover products that pique their interest, understand how to style these items, fill their cart, and complete the purchasing process without abandoning a loaded cart.\u003c/p\u003e\u003cp\u003eWe didn’t want our customers to continue having to enter their address or credit card information, or spend time making an account. Most people want to avoid signing up and giving you their password. We wanted to make it seamless and easy for them to purchase quickly.\u003c/p\u003e\u003c!-- Shop Pay's one-click checkout feature tackles the significant hurdle of cart abandonment that is prevalent in online-retail. Considering the [average cart abandonment rate hovers around 70%](https://baymard.com/lists/cart-abandonment-rate), a seamless and rapid checkout process becomes vital. Indeed, [when a one-click checkout option is available, shoppers are 75% more likely to complete a purchase](https://stripe.com/guides/state-of-north-american-checkouts-2022). By minimizing the obstacles often leading to cart abandonment, Shop Pay promotes more finalized transactions, leading to a boost in sales. --\u003e\u003ch2\u003eThe solution: Shop Pay eliminates checkout friction\u003c/h2\u003e{{ wistia.zq2f3imu86 }}\u003cp\u003eShopify offered a solution with Shop Pay, significantly simplifying the checkout process—without having to replatform. That helped us move forward with a less complicated checkout experience.\u003c/p\u003e\u003cp\u003eOur engineers were excited about the technology behind it. It was our first foray into working with Shopify, which also excited them. We’ve had Shop Pay live since November 2023 and haven’t had any issues.\u003c/p\u003e\u003cp\u003eOur goal was to complement our existing express checkout services. In choosing ShopPay, we found that it integrated seamlessly with our setup without diminishing the use of other express payment methods. Interestingly, post-integration, we observed a notable decrease in credit card inputs rather than in the usage of express checkout services, indicating that Shop Pay filled a specific need in our payment ecosystem. This synergy and the additional convenience offered by Shop Pay ultimately made it a compelling choice for Everlane.\u003c/p\u003e{{ testimonial.everlane4 }}\u003chr\u003e\u003ch2\u003eSimplifying the checkout process without replatforming\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://www.shopify.com/enterprise/blog/shop-pay-for-ccs\"\u003eShop Pay's\u003c/a\u003e one-click checkout feature tackles the significant hurdle of cart abandonment that is prevalent in online-retail. Considering the \u003ca href=\"https://baymard.com/lists/cart-abandonment-rate\"\u003eaverage cart abandonment rate hovers around 70%\u003c/a\u003e, a seamless and rapid checkout process becomes vital. Indeed, \u003ca href=\"https://stripe.com/guides/state-of-north-american-checkouts-2022\"\u003ewhen a one-click checkout option is available, shoppers are 75% more likely to complete a purchase\u003c/a\u003e. By minimizing the obstacles often leading to cart abandonment, Shop Pay promotes more finalized transactions, leading to a boost in sales.\u003c/p\u003e\u003cp\u003eHere's how Shop Pay crafts a seamless payment experience:\u003c/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless checkout:\u003c/strong\u003e Shop Pay allows customers to finalize their purchases in one simple tap, removing the need for manual input of payment and shipping details. This expedited procedure not only saves time but also minimizes instances of cart abandonment.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMobile-centric design:\u003c/strong\u003e More than ever, mobile shopping is becoming the norm rather than the exception. With Shop Pay users making their online purchases via mobile devices more than 70% of the time, Shop Pay has been meticulously crafted with a mobile-first approach, ensuring an optimal user experience.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStored payment information:\u003c/strong\u003e Shop Pay safely keeps customers' payment and shipping details, enabling them to breeze through subsequent check-outs without re-inputting their information. This feature heightens the shopping experience, promotes customer loyalty, and fosters repeat business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast load times:\u003c/strong\u003e Shop Pay's swift checkout loads in a flash ensuring that customers aren't left waiting during the payment process. Rapid load times enhance the shopping experience and help avert cart abandonment.\u003c/li\u003e\n\u003c/ul\u003e\u003chr\u003e\u003ch3\u003eImplementing Shop Pay\u003c/h3\u003e{{ wistia.wyckmyia85 }}\u003cp\u003eThere weren’t any challenges in implementing Shop Pay. It was probably one of the easiest implementations, and I’ve been through a lot during my many years of working in retail.\u003c/p\u003e{{ testimonial.everlane5 }}\u003cp\u003eWorking with the Shopify team was a fantastic experience—we had a great rapport and collaborated effectively. We held weekly calls and stayed connected through Slack, which was very beneficial. Our engineers and the Shopify engineering team were open, honest, and always ready to ask questions, leading to a highly productive partnership.\u003c/p\u003e{{ testimonial.everlane6 }}\u003ch2\u003eResults: Boosted conversions and streamlined operations\u003c/h2\u003e{{ wistia.sm2fjud1it }}\u003cp\u003eWe’ve seen a lift in checkout conversion, which is great for new and unactivated customers. Unactivated customers for us are people who have seen Everlane before but have never moved the needle to make that first purchase. Seeing that lift there has been positive.\u003c/p\u003e\u003cp\u003eThe checkout process is now faster, especially for new and unactivated customers, leading to higher conversion rates. In fact, within just 30 days, 15% of Everlane’s U.S. transactions were processed through Shop Pay.\u003c/p\u003e{{ testimonial.everlane7 }}\u003ch3\u003eBoosted conversions\u003c/h3\u003e\u003cp\u003eBased on Shopify's internal measurement of Everlane's performance, Shop Pay has achieved conversion rates of up to 70%\u003csup\u003e1\u003c/sup\u003e. With a thriving network of more than 150 million users, Shop Pay has emerged as a preferred payment method for consumers globally.\u003c/p\u003e{{ testimonial.everlane8 }}\u003cp\u003eApart from being a checkout solution, Shop Pay is a powerful tool for boosting conversions and retaining customers. Typically, Shop Pay orders have a 15% higher average order value than orders processed with other checkout methods\u003csup\u003e2\u003c/sup\u003e. Moreover, when Shop Pay is available as a checkout option, customers choose it two-thirds of the time\u003csup\u003e3\u003c/sup\u003e.\u003c/p\u003e\u003cp\u003eEvidence shows that conversion rates when using Shop Pay surpass all other accelerated checkouts, delivering at least a \u003ca href=\"https://www.shopify.com/enterprise/blog/shopify-checkout\"\u003e10%\u003c/a\u003e better performance. And with its swift and secure checkout process, Shop Pay plays a crucial role in fostering customer loyalty. A seamless shopping experience encourages customers to revisit and make subsequent purchases. Evidently, after an initial purchase, there is a 77% likelihood of Shop Pay users returning for an additional purchase using Shop Pay\u003csup\u003e4\u003c/sup\u003e.\u003c/p\u003e\u003ch3\u003eStreamlined operations\u003c/h3\u003e\u003cp\u003eImplementing Shop Pay has significantly streamlined our engineering team’s operations, reducing mundane tasks for engineers and enabling them to focus on more innovative projects.\u003c/p\u003e\u003cp\u003eWe no longer have to address those engineering issues. The express payment option is much easier—it goes directly to the Shop Pay and Shopify platform. Our team doesn't have to worry about the forms from a Shop Pay Component perspective, which is great. That frees them up to do a lot of things.\u003c/p\u003e\u003ch3\u003eEase of use\u003c/h3\u003e{{ wistia.w1ifwvannv }}\u003cp\u003eOur customers are using Shop Pay, and it resonates well with them. They recognize the Shop Pay button on our site from other places they’ve shopped before. As a user, it is straightforward to use, requiring hardly any effort to understand.\u003c/p\u003e{{ testimonial.everlane9 }}\u003cp\u003eI don’t need to verify my address or look for my credit card because all my information is pre-filled. It displays a summary for confirmation, and with just a “yes,” the process continues smoothly. This convenience enhances the customer experience.\u003c/p\u003e\u003ch3\u003eCustomer engagement\u003c/h3\u003e\u003cp\u003eIn fact, the only feedback we got from customers was when it was gone. We took it down for a short period of time while we were in the testing phase. I think customers who had seen it the day before had come back the day later to maybe convert their purchase and saw that it was gone and reached out to our customer experience (CX) team and were curious why they had seen it and why it was gone the next day.\u003c/p\u003e\u003cp\u003eSo that was interesting to us because we weren’t expecting people to be that excited about it. We did happen to have it live during a pivotal time of Q4 and holiday. So I think people were trying to just convert their purchases, and they wanted to do it with Shop Pay because it's so much easier.\u003c/p\u003e{{ testimonial.everlane10 }}\u003ch3\u003eA speedier checkout\u003c/h3\u003e{{ wistia.6d00n3py3h }}\u003cp\u003eAnecdotally, I’ve heard that with the Shop Pay experience, people are getting through checkout faster than with all of our other payment methods. It’s moving people along, especially the new and unactivated customers.\u003c/p\u003e{{ testimonial.everlane11 }}\u003cp\u003eWe monitor how quickly customers move through the purchase process because our goal is to make it as swift as possible. Customers may spend considerable time browsing product collections and product detail pages (PDP), but once they add items to their cart and reach the checkout, we aim to minimize their time there.\u003c/p\u003e\u003cp\u003eThe longer customers linger on the checkout page, the more they might reconsider their purchase, potentially leading to abandoned carts. Therefore, a faster checkout process enhances the customer experience by reducing the chance of customers changing their minds and not completing their purchases.\u003c/p\u003e\u003ch2\u003eLooking ahead: Enhancing the customer journey with Shopify\u003c/h2\u003e{{ wistia.x8vw7pz7nv }}\u003cp\u003eNow that our engineers are no longer tied up with maintaining the checkout process for that specific customer segment, we can shift our focus to earlier stages in the customer journey. This allows us to concentrate on enhancing the experience on collection pages and PDP. We're exploring ways to improve our branding and presentation, aiming to position our products as key components of a lifestyle brand.\u003c/p\u003e\u003cp\u003eWe’re innovating and thinking creatively, using our technology and data to inform these decisions. Now, we can focus on innovating the customer experience without being bogged down on the checkout experience.\u003c/p\u003e{{ testimonial.everlane12 }}\u003ch3\u003eConsiderations for a future replatforming\u003c/h3\u003e{{ wistia.zd3s1z7sys }}\u003cp\u003eReplatforming has been a topic of conversation for many years. It’s always just been a little daunting since we don't have the time and resources to dedicate to a platform migration at the moment. However, getting in the door with the Shop Pay Component opens up many avenues. We’ve gotten to see how the sausage is made and what Shopify has to offer.\u003c/p\u003e\u003cp\u003eNow, with the merchandising component, having our product catalog accessible through Shopify seems less overwhelming. We can see how to integrate it with the platform without needing a complete overhaul.\u003c/p\u003e\u003cp\u003eEven our CX team can easily see and understand how things work, thanks to the user-friendly Shopify admin experience. This convenience makes it easier for different parts of our organization to support switching platforms in the future, as it ultimately benefits everyone in the long run.\u003c/p\u003e\u003ch3\u003eAdvice for other brands considering Shop Pay\u003c/h3\u003e{{ wistia.0nztgdjidt }}\u003cp\u003eI would say trust your tech leads. 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