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} /* Used when slider is set to autoplay */ .swiper-wrapper { transition-timing-function: linear!important; } /* Button Inactive State */ .swiper-button-disabled { opacity: 0.3; pointer-events: none; } /* Variables */ :root { /* grid */ --column-count: 12; --grid-main: repeat(var(--column-count), minmax(0, 1fr)); --grid-1: repeat(1, minmax(0, 1fr)); --grid-2: repeat(2, minmax(0, 1fr)); --grid-3: repeat(3, minmax(0, 1fr)); --grid-4: repeat(4, minmax(0, 1fr)); --grid-5: repeat(5, minmax(0, 1fr)); --grid-6: repeat(6, minmax(0, 1fr)); --grid-7: repeat(7, minmax(0, 1fr)); --grid-8: repeat(8, minmax(0, 1fr)); --grid-9: repeat(9, minmax(0, 1fr)); --grid-10: repeat(10, minmax(0, 1fr)); --grid-11: repeat(11, minmax(0, 1fr)); --grid-12: repeat(12, minmax(0, 1fr)); --grid-gap-total: calc(var(--grid-gap--main) * (var(--column-count) - 1)); --column-width: calc((100% - var(--grid-gap-total)) / var(--column-count) + var(--grid-gap--main)); --breakout-gutter: minmax(calc(var(--padding-global--main) - var(--grid-gap--main)), 1fr); 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} [data-padding-bottom="none"] { padding-bottom: var(--padding-section--none); } [data-padding-top="small"] { padding-top: var(--padding-section--small); } [data-padding-bottom="small"] { padding-bottom: var(--padding-section--small); } [data-padding-top="medium"] { padding-top: var(--padding-section--medium); } [data-padding-bottom="medium"] { padding-bottom: var(--padding-section--medium); } [data-padding-top="large"] { padding-top: var(--padding-section--large); } [data-padding-bottom="large"] { padding-bottom: var(--padding-section--large); } .svg-clip { position: absolute; width: 0; height: 0; } video { width: 100%; object-fit: cover; } video.wf-empty { padding: 0; } svg { display: block; } section, header, footer { position: relative; } button { background-color: unset; padding: unset; text-align: inherit; cursor: pointer; } select { -webkit-appearance: none; -moz-appearance: none; appearance: none; } h1, h2, h3, h4, h5, h6, blockquote { font-size: inherit; line-height: inherit; font-weight: inherit; } h1, h2, h3, h4, h5, h6, p, label, blockquote { margin-top: 0; margin-bottom: 0; } /* Make text look crisper and more legible in all browsers */ body { font-weight: var(--text-main--font-weight); text-transform: var(--text-main--text-transform); -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-smoothing: antialiased; text-rendering: optimizeLegibility; } /* hide section if it has no cms items */ [data-cms-check="true"]:not(:has(.w-dyn-item)) { display: none; } /* Focus state style for keyboard navigation for the focusable elements */ *[tabindex]:focus-visible, input[type="file"]:focus-visible { outline: 0.125rem solid #4d65ff; outline-offset: 0.125rem; } /* Get rid of top margin on first element in any rich text element */ .w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child { margin-top: 0 !important; } /* Get rid of bottom margin on last element in any rich text element */ .w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { margin-bottom: 0 !important; } /* Make sure containers never lose their center alignment */ .container-medium, .container-small, .container-large, .container-xlarge, .container-xsmall, .container-xsmall { margin-right: auto !important; margin-left: auto !important; } a, .w-input, .w-select, .w-tab-link, .w-nav-link, .w-dropdown-btn, .w-dropdown-toggle, .w-dropdown-link { color: inherit; text-decoration: inherit; font-size: inherit; } .text-style-justify { hyphens: auto; -webkit-hyphens: auto; word-spacing: -0.05em; } /* Apply "..." after 3 lines of text */ .text-style-3lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 3; -webkit-box-orient: vertical; } /* Apply "..." after 2 lines of text */ .text-style-2lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } /* Adds inline flex display */ .display-inlineflex { display: inline-flex; } /* These classes are never overwritten */ .hide { display: none !important; } @media screen and (max-width: 991px) { .hide, .hide-tablet { display: none !important; } .show-tablet { display: block !important; } } @media screen and (max-width: 767px) { .hide-mobile-landscape { display: none !important; } .show-mobile-landscape { display: block !important; } } @media screen and (max-width: 479px) { .hide-mobile { display: none !important; } .show-mobile-portrait { display: block !important; } } .margin-0 { margin: 0rem !important; } .padding-0 { padding: 0rem !important; } .spacing-clean { padding: 0rem !important; margin: 0rem !important; } .margin-top { margin-right: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-top { padding-right: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-right { margin-top: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-right { padding-top: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-bottom { margin-top: 0rem !important; margin-right: 0rem !important; 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} } /* desktop */ :root { /* custom */ } /* tablet */ @media screen and (max-width: 991px) { :root { /* spacing */ --padding-global--main: 1.5rem; --padding-section--small: 4rem; --padding-section--medium: 6rem; --padding-section--large: 8rem; --space--section-component: 7.5rem; /* heading */ --display--font-size: 4rem; --h1--font-size: 2.5rem; --h2--font-size: 2rem; --h3--font-size: 1.75rem; --h4--font-size: 1.5rem; --h5--font-size: 1.25rem; --h6--font-size: 1rem; /* adaptive sizes */ --size--2rem: 1.75rem; --size--2-5rem: 2.18rem; --size--3rem: 2.52rem; --size--3-5rem: 2.73rem; --size--4rem: 3rem; --size--4-5rem: 3.375rem; --size--5rem: 3.75rem; --size--5-5rem: 4.125rem; --size--6rem: 4.5rem; --size--6-5rem: 4.875rem; --size--7rem: 5.25rem; --size--7-5rem: 5.625rem; --size--8rem: 6rem; --size--8-5rem: 6.375rem; --size--9rem: 6.75rem; --size--9-5rem: 7.125rem; --size--10rem: 7.5rem; --size--11rem: 8.25rem; --size--12rem: 9rem; --size--13rem: 9.75rem; --size--14rem: 10.5rem; --size--15rem: 11.25rem; } } /* landscape */ @media screen and (max-width: 767px) { :root { /* custom */ --padding-global--main: 1rem; --padding-section--small: 3rem; --padding-section--medium: 4rem; --padding-section--large: 6rem; --space--section-component: 5.5rem; /* heading */ --display--font-size: 3.5rem; --h1--font-size: 2.5rem; --h2--font-size: 2rem; --h3--font-size: 1.75rem; --h4--font-size: 1.5rem; --h5--font-size: 1.25rem; --h6--font-size: 1rem; /* text */ --text-xlarge--font-size: 1.25rem; --text-large--font-size: 1.125rem; --text-medium--font-size: 1rem; --text-small--font-size: 0.875rem; --text-tiny--font-size: 0.875rem; /* adaptive sizes */ --size--2-5rem: 2rem; --size--3rem: 2.25rem; --size--3-5rem: 2.375rem; --size--4rem: 2.5rem; --size--4-5rem: 2.75rem; --size--5rem: 3rem; --size--5-5rem: 3.25rem; --size--6rem: 3.5rem; --size--6-5rem: 3.75rem; --size--7rem: 4rem; --size--7-5rem: 4.25rem; --size--8rem: 4.5rem; --size--8-5rem: 4.75rem; --size--9rem: 5rem; --size--9-5rem: 5.25rem; --size--10rem: 5.5rem; --size--11rem: 5.75rem; --size--12rem: 6rem; --size--13rem: 6.5rem; --size--14rem: 7rem; --size--15rem: 7.5rem; } } /* portrait */ @media screen and (max-width: 479px) { :root { /* custom */ --space--section-component: 3.5rem; /* heading */ --display--font-size: 2.5rem; --h1--font-size: 2.25rem; --h2--font-size: 2rem; --h3--font-size: 1.5rem; --h4--font-size: 1.25rem; --h5--font-size: 1.125rem; --h6--font-size: 1rem; /* text */ --text-xlarge--font-size: 1.25rem; --text-large--font-size: 1.125rem; --text-medium--font-size: 1rem; --text-small--font-size: 0.875rem; --text-tiny--font-size: 0.875rem; } } </style></div><div class="page_code-animations w-embed"><style> /* Hover Animations */ @media screen and (min-width: 992px) { /* Button Text */ .button.is-text:hover .button_main-line {width: 100%;} .button.is-text:hover .button_main-icon.is1 {transform: translate(100%, 0px);} .button.is-text:hover .button_main-icon.is2 {transform: translate(0%, 0px);} /* Play Button */ .video_play-button:hover .video_button-icon.is1 {transform: translate(100%, 0px);} .video_play-button:hover .video_button-icon.is2 {transform: translate(0%, 0px);} /* News Items */ .news-featured_component:hover .news_featured-visual {transform: scale(1.1);} .news_cms-item:hover .news_visual {transform: scale(1.1);} /* Swiper Arrow */ .swiper-arrow.is-left:hover .swiper_arrow-icon.is1 {transform: translate(-100%, 0px);} .swiper-arrow.is-left:hover .swiper_arrow-icon.is2 {transform: translate(0%, 0px);} .swiper-arrow.is-right:hover .swiper_arrow-icon.is1 {transform: translate(100%, 0px);} .swiper-arrow.is-right:hover .swiper_arrow-icon.is2 {transform: translate(0%, 0px);} } /* Page Load Animations */ @keyframes slideup { from {opacity: 0; transform: translateY(1rem);} to {opacity: 1; transform: translateY(0rem);} } @keyframes slidedown { from {opacity: 0; transform: translateY(-100%);} to {opacity: 1; transform: translateY(0%);} } @keyframes slideleft { from {opacity: 0; transform: translateX(-100%);} to {opacity: 1; transform: translateY(0%);} } @keyframes slideright { from {opacity: 0; transform: translateX(100%);} to {opacity: 1; transform: translateY(0%);} } @keyframes fadein { from {opacity: 0;} to {opacity: 1;} } </style></div><div class="page_code-buttons w-embed"><style> :root { /* Button Dark Stroke Primary */ --button--background: var(--swatch--transparent); --button--text: var(--swatch--core-black); --button--border: var(--swatch--core-black); --button--icon-background: var(--swatch--breaking-blue); --button--icon-text: var(--swatch--core-white); } /* Button Dark Stroke */ [data-button-style="primary"] { --button--background: var(--swatch--transparent); --button--text: var(--swatch--core-black); --button--border: var(--swatch--core-black); --button--icon-background: var(--swatch--breaking-blue); --button--icon-text: var(--swatch--core-white); /* button hover */ --button--background-hover: var(--swatch--breaking-blue); --button--text-hover: var(--swatch--core-white); --button--border-hover: var(--swatch--core-black); --button--icon-background-hover: var(--swatch--breaking-blue); --button--icon-text-hover: var(--swatch--core-white); } /* Button White Stroke */ [data-button-style="secondary"] { --button--background: var(--swatch--transparent); --button--text: var(--swatch--core-white); --button--border: var(--swatch--core-white); --button--icon-background: var(--swatch--breaking-blue); --button--icon-text: var(--swatch--core-white); /* button hover */ --button--background-hover: var(--swatch--breaking-blue); --button--text-hover: var(--swatch--core-white); --button--border-hover: var(--swatch--core-white); --button--icon-background-hover: var(--swatch--breaking-blue); --button--icon-text-hover: var(--swatch--core-white); } /* Button White Stroke - Icon Circle White */ [data-button-style="white-circle"] { --button--background: var(--swatch--transparent); --button--text: var(--swatch--core-white); --button--border: var(--swatch--core-white); --button--icon-background: var(--swatch--core-white); --button--icon-text: var(--swatch--breaking-blue); /* button hover*/ --button--background-hover: var(--swatch--core-white); --button--text-hover: var(--swatch--breaking-blue); --button--border-hover: var(--swatch--core-white); --button--icon-background-hover: var(--swatch--core-white); --button--icon-text-hover: var(--swatch--breaking-blue); } /* Button Blue Fill - Icon Circle White */ [data-button-style="blue-fill"] { --button--background: var(--swatch--breaking-blue); --button--text: var(--swatch--core-white); --button--border: var(--swatch--breaking-blue); --button--icon-background: var(--swatch--core-white); --button--icon-text: var(--swatch--breaking-blue); /* button hover */ --button--background-hover: var(--swatch--core-white); --button--text-hover: var(--swatch--breaking-blue); --button--border-hover: var(--swatch--core-white); --button--icon-background-hover: var(--swatch--core-white); --button--icon-text-hover: var(--swatch--breaking-blue); } /* Button Blue Fill - Icon Circle White */ [data-button-style="blue-fill-secondary"] { --button--background: var(--swatch--breaking-blue); --button--text: var(--swatch--core-white); --button--border: var(--swatch--breaking-blue); --button--icon-background: var(--swatch--core-white); --button--icon-text: var(--swatch--breaking-blue); /* button hover */ --button--background-hover: var(--swatch--core-white); --button--text-hover: var(--swatch--breaking-blue); --button--border-hover: var(--swatch--core-black); --button--icon-background-hover: var(--swatch--core-white); --button--icon-text-hover: var(--swatch--breaking-blue); } /* Button White Fill - Icon Circle Blue */ [data-button-style="white-fill"] { --button--background: var(--swatch--core-white); --button--text: var(--swatch--breaking-blue); --button--border: var(--swatch--core-white); --button--icon-background: var(--swatch--breaking-blue); --button--icon-text: var(--swatch--core-white); /* button hover*/ --button--background-hover: var(--swatch--core-white); --button--text-hover: var(--swatch--core-white); --button--border-hover: var(--swatch--core-white); --button--icon-background-hover: var(--swatch--breaking-blue); --button--icon-text-hover: var(--swatch--core-white); } /* Button White Fill Secondary - Icon Circle Blue */ [data-button-style="white-fill-secondary"] { --button--background: var(--swatch--core-white); --button--text: var(--swatch--breaking-blue); --button--border: var(--swatch--core-white); --button--icon-background: var(--swatch--breaking-blue); --button--icon-text: var(--swatch--core-white); /* button hover*/ --button--background-hover: var(--swatch--core-white); --button--text-hover: var(--swatch--core-white); --button--border-hover: var(--swatch--core-white); --button--icon-background-hover: var(--swatch--breaking-blue); --button--icon-text-hover: var(--swatch--core-white); } /* Button Text Dark */ [data-button-text-style="primary"] { --button--background: var(--swatch--transparent); --button--text: var(--swatch--core-black); --button--border: var(--swatch--core-black); --button--icon-background: var(--swatch--transparent); --button--icon-text: var(--swatch--core-black); /* button hover */ --button--background-hover: var(--swatch--transparent); --button--text-hover: var(--swatch--core-black); --button--border-hover: var(--swatch--core-black); --button--icon-background-hover: var(--swatch--transparent); --button--icon-text-hover: var(--swatch--core-black); } /* Button Text White */ [data-button-text-style="secondary"] { --button--background: var(--swatch--transparent); --button--text: var(--swatch--core-white); --button--border: var(--swatch--core-white); --button--icon-background: var(--swatch--transparent); --button--icon-text: var(--swatch--core-white); /* button hover */ --button--background-hover: var(--swatch--transparent); --button--text-hover: var(--swatch--core-white); --button--border-hover: var(--swatch--core-white); --button--icon-background-hover: var(--swatch--transparent); --button--icon-text-hover: var(--swatch--core-white); } /* Button Text White */ [data-button-text-style="primary-caps"] { --button--text: var(--swatch--core-white); /* button hover */ --button--text-hover: var(--swatch--core-white); } /* Button Text Dark */ [data-button-text-style="secondary-caps"] { --button--text: var(--swatch--core-black); /* button hover */ --button--text-hover: var(--swatch--core-black); } .button.is-text .button_main-icon, .swiper_arrow-icon, .video_button-icon { transition-property: transform; transition-duration: 500ms; transition-timing-function: cubic-bezier(0.645, 0.045, 0.355, 1.000); } .button.is-text .button_main-icon.is1 { transform: translate(0%, 0px); } .button.is-text .button_main-icon.is2 { transform: translate(-100%, 0px); } .button.is-text .button_main-line { transition-property: width; transition-duration: 500ms; transition-timing-function: cubic-bezier(0.645, 0.045, 0.355, 1.000); } </style></div><div class="page_code-custom w-embed"><style> .split-parent {overflow: hidden;} html:not(.wf-design-mode):not(.w-editor) [data-gsap-hidden=true] { visibility: hidden; 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https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66dec40e33bcfb600a3fc5e9_Editorial%20Sponsorships-p-1080.avif 1080w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66dec40e33bcfb600a3fc5e9_Editorial%20Sponsorships.avif 1200w" class="nav_dropdown-visual"/></div><div class="nav_dropdown-v-line hide-tablet"></div><div class="nav_dropdown-body u-vflex-stretch-between u-gap-medium"><div class="nav_dropdown-link-list u-vflex-left-top"><div class="nav_dropdown-link-wrapper overflow-hidden"><a href="/advertise/saga" class="nav_dropdown-link is1 w-inline-block"><div class="nav_dropdown-link-text">SÁGA</div><div class="nav_dropdown-link-icon icon-1x1-xlarge w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 64 64" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M43.1246 29.3331L28.8206 15.029L32.5918 11.2578L53.3337 31.9997L32.5918 52.7413L28.8206 48.9701L43.1246 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48.9701L43.1246 34.6664H10.667V29.3331H43.1246Z" fill="currentColor"/> </svg></div></a></div><div class="nav_dropdown-link-wrapper overflow-hidden"><a href="/advertise/editorial-sponsorships" class="nav_dropdown-link is7 w-inline-block"><div class="nav_dropdown-link-text">Editorial Sponsorships</div><div class="nav_dropdown-link-icon icon-1x1-xlarge w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 64 64" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M43.1246 29.3331L28.8206 15.029L32.5918 11.2578L53.3337 31.9997L32.5918 52.7413L28.8206 48.9701L43.1246 34.6664H10.667V29.3331H43.1246Z" fill="currentColor"/> </svg></div></a></div></div><div class="nav_dropdown-text-wrapper u-vflex-stretch-top u-gap-medium hide-tablet"><div class="nav_dropdown-h-line"></div><div class="nav_dropdown-text-list"><p class="nav_dropdown-text text-size-large">We empower brands to reach their most audacious goals with an extensive 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That’s why we designed our signature display formats to avoid banner blindness. </p><p class="nav_dropdown-text text-size-large">We create compelling, informative, and engaging content for some of the greatest brands in the world.</p><p class="nav_dropdown-text text-size-large">Buy Business Insider Advertising’s high-quality, brand-safe, fraud-safe inventory at fixed rates and incentivized discounts through our Premium Programmatic deals.</p><p class="nav_dropdown-text text-size-large">We make your brand a daily habit for over 1.3 million subscribers worldwide.</p><p class="nav_dropdown-text text-size-large">We’ve continually reinvented business, technology, and innovation news, and won over 122 awards and a Pulitzer Prize along the way. </p></div></div></div></div></div></div><div class="nav_dropdown-reveal-fill pointer-events-none hide-tablet"></div><div class="u-code-css hide w-embed"><style> @media screen and (min-width: 991px) { .nav_dropdown-link:hover .nav_dropdown-link-icon { 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5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div><div data-animation-selector="button-icon2" class="button_main-icon is2 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div></div></div><div data-animation-selector="button-fill" class="button_main-fill hide-tablet"></div></div><div class="g_clickable-wrapper absolute"><button id="" class="g_clickable-button absolute"><span class="g_clickable-text u-sr-only">Get in touch</span></button></div></div></div></div></div></div><div class="activate_header-visual-wrapper u-column-custom"><div data-animation="header-visual" class="section_header-visual-inner g-visual-wrapper activate-header-visual"><div class="g_visual-wrapper absolute"><div class="g_visual-background absolute"></div><img alt="" src="https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce157d73376d65a034b925_activate-header-placeholder.avif" sizes="(max-width: 991px) 100vw, 50vw" srcset="https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce157d73376d65a034b925_activate-header-placeholder-p-500.avif 500w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce157d73376d65a034b925_activate-header-placeholder-p-800.avif 800w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce157d73376d65a034b925_activate-header-placeholder-p-1080.avif 1080w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce157d73376d65a034b925_activate-header-placeholder.avif 1406w" class="g_visual-image absolute"/></div></div></div></div></div></div></div></header><section id="experimental" class="section_activate-experiential"><div class="padding-global padding-section-medium"><div class="container-large"><div class="video_main-component u-vflex-stretch-top u-gap-section_component z-index-1"><div STYLE="padding-left: 0rem;" class="section_heading-component u-vflex-stretch-top u-gap-medium"><div class="section_heading-content u-vflex-stretch-top u-gap-xxlarge"><div class="section_heading-body u-vflex-stretch-top u-gap-xxsmall"><div class="g-subheading_text"><div STYLE="max-width: none;" class="text-color-breaking_blue" data-split="true" data-animation="heading-lines">Experiential</div></div><div class="section_heading-text u-vflex-stretch-top u-gap-xlarge"><div STYLE="max-width: 90ch;"><h2 class="heading-style-h3" data-split="true" data-animation="heading-lines" data-gsap-hidden="">Step up to the forefront of the global conversation with editorial-led events and VIP experiences</h2></div></div></div></div></div><div class="video_content-layout u-grid-desktop"><div id="w-node-d154e01f-d532-b290-16b7-f6da80ea9ba8-89f19530" class="video_main-content-body u-column-custom"><div STYLE="max-width: 40ch;" class=""><div data-animation="heading-lines" data-split-rich="true" class="text-rich-text_p w-richtext"><p>From our invitation-only CMO Insider Breakfast, to intimate dinners in London, New York, and San Francisco, we host and attend the year's most important events, facilitating discussions among key decision-makers.</p><p>  Business Insider Advertising also lends its experiential cachet to partners through thought-leadership moments, strategic virtual and in-person sponsored events, and compelling conference and roundtable formats.</p></div></div></div><div class="video_main_visual-wrapper u-column-custom z-index-1"><div data-animation="vertical-image-reveal" class="video_main-visual-inner g-visual-wrapper aspect-ratio-portrait z-index-3"><div class="g_visual-wrapper absolute"><div class="g_visual-background absolute"></div><img alt="" src="https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2617e8a493bc5d03f_activate-experiental-placeholder.avif" sizes="(max-width: 479px) 88vw, (max-width: 767px) 92vw, (max-width: 991px) 91vw, 41vw" srcset="https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2617e8a493bc5d03f_activate-experiental-placeholder-p-500.avif 500w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2617e8a493bc5d03f_activate-experiental-placeholder-p-800.avif 800w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2617e8a493bc5d03f_activate-experiental-placeholder-p-1080.avif 1080w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2617e8a493bc5d03f_activate-experiental-placeholder.avif 1334w" class="g_visual-image absolute"/></div></div><div data-animation="vertical-image-reveal" class="activate_experiental-visual-block_1 absolute"></div><div data-animation="vertical-image-reveal" class="activate_experiental-visual-block_2 absolute"></div></div></div><div STYLE="background-color: ;" class="divider-line_vertical position-absolute-left" data-animation="vertical-divider-line"></div></div></div></div></section><section class="section_activate-slider"><div class="padding-global padding-section-large"><div class="container-large"><div id="w-node-_34ef0c81-7274-f9ba-65d1-215d2c4960b4-2c4960b1" class="swiper_activate-component u-vflex-stretch-top u-gap-large"><div data-attribute-cursor="target-element" data-swiper="activate-visual" class="swiper is-activate container-xxsmall w-dyn-list"><div role="list" class="swiper-wrapper w-dyn-items"><div role="listitem" class="swiper-slide is-activate w-dyn-item"><div class="slide_activate-visual-wrapper"><div class="slide_activate-visual-inner g-visual-wrapper aspect-ratio-square"><div class="g_visual-wrapper absolute"><div class="g_visual-background absolute"></div><img alt="Speakers talking to a crowd of people" src="https://cdn.prod.website-files.com/66bd2453baad988e7087d525/66d9475bf5a2ff5ed068cc56_2024%20Cannes%20Yahoo%20Additive_BNV_1975.avif" class="g_visual-image absolute"/></div></div></div></div><div role="listitem" class="swiper-slide is-activate w-dyn-item"><div class="slide_activate-visual-wrapper"><div class="slide_activate-visual-inner g-visual-wrapper aspect-ratio-square"><div class="g_visual-wrapper absolute"><div class="g_visual-background absolute"></div><img alt="Speakers sitting under a SXSW sign" src="https://cdn.prod.website-files.com/66bd2453baad988e7087d525/66d9480884c263906f1cc4c2_CleanShot%202024-09-04%20at%2022.46.19%402x%201.avif" class="g_visual-image absolute"/></div></div></div></div><div role="listitem" class="swiper-slide is-activate w-dyn-item"><div class="slide_activate-visual-wrapper"><div class="slide_activate-visual-inner g-visual-wrapper aspect-ratio-square"><div class="g_visual-wrapper absolute"><div class="g_visual-background absolute"></div><img alt="people sitting at a table eating and talking" src="https://cdn.prod.website-files.com/66bd2453baad988e7087d525/66d94825bb7af5f35c68bc07_dinner.avif" class="g_visual-image absolute"/></div></div></div></div></div></div><div class="swiper_navigation-wrapper is-activate"><div data-swiper="activate-body" class="swiper is-activate-body w-dyn-list"><div role="list" class="swiper-wrapper w-dyn-items"><div role="listitem" class="swiper-slide is-activate-body w-dyn-item"><div class="swiper_activate-body-item u-grid-column-3"><div STYLE="max-width: 80ch;"><h2 class="heading-style-h4" data-split="true" data-animation="heading-lines-slider" data-gsap-hidden="">Cannes Lions International Festival of Creativity</h2></div><div id="w-node-_34ef0c81-7274-f9ba-65d1-215d2c4960c4-2c4960b1" class="swiper_activate-body u-vflex-left-top u-gap-xlarge"><div STYLE="max-width: 55ch;" class=""><p data-split="true" data-animation="heading-lines-slider">Anchored by our signature invitation-only CMO Insider Breakfast, Business Insider shows up at Cannes Lions each year with our finger on the pulse of the modern marketer.</p></div><div><div data-animation="button-slider" data-button-text-style="primary" id="w-node-_94c141b6-83ca-13f3-39eb-0eca08543f9d-08543f9d" class="button is-text"><div aria-hidden="true" class="button_main-layout is-text"><div data-animation-selector="button-text" class="button_main-text">Learn More</div><div class="button_main-icon-component is-text"><div class="button_main-icon-wrapper"><div data-animation-selector="button-icon1" class="button_main-icon is1 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div><div data-animation-selector="button-icon2" class="button_main-icon is2 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div></div></div></div><div class="button_main-line"></div><div class="g_clickable-wrapper absolute"><a href="https://events.insider.com/business-insider-at-cannes-lions-2024" class="g_clickable-link absolute w-inline-block"><span class="g_clickable-text u-sr-only">Cannes Lions International Festival of Creativity</span></a></div></div></div></div></div></div><div role="listitem" class="swiper-slide is-activate-body w-dyn-item"><div class="swiper_activate-body-item u-grid-column-3"><div STYLE="max-width: 80ch;"><h2 class="heading-style-h4" data-split="true" data-animation="heading-lines-slider" data-gsap-hidden="">SXSW</h2></div><div id="w-node-_34ef0c81-7274-f9ba-65d1-215d2c4960c4-2c4960b1" class="swiper_activate-body u-vflex-left-top u-gap-xlarge"><div STYLE="max-width: 55ch;" class=""><p data-split="true" data-animation="heading-lines-slider">Each year, Business Insider journalists and documentarians explore the latest innovations in storytelling across media, culture, and entertainment through panels and bespoke activations that convene our audience of ambitious go-getters. </p></div><div class="w-condition-invisible"><div data-animation="button-slider" data-button-text-style="primary" id="w-node-_94c141b6-83ca-13f3-39eb-0eca08543f9d-08543f9d" class="button is-text"><div aria-hidden="true" class="button_main-layout is-text"><div data-animation-selector="button-text" class="button_main-text">Learn More</div><div class="button_main-icon-component is-text"><div class="button_main-icon-wrapper"><div data-animation-selector="button-icon1" class="button_main-icon is1 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div><div data-animation-selector="button-icon2" class="button_main-icon is2 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div></div></div></div><div class="button_main-line"></div><div class="g_clickable-wrapper absolute"><a href="#" class="g_clickable-link absolute w-inline-block"><span class="g_clickable-text u-sr-only">SXSW</span></a></div></div></div></div></div></div><div role="listitem" class="swiper-slide is-activate-body w-dyn-item"><div class="swiper_activate-body-item u-grid-column-3"><div STYLE="max-width: 80ch;"><h2 class="heading-style-h4" data-split="true" data-animation="heading-lines-slider" data-gsap-hidden="">Entrée Insider Dinner Series</h2></div><div id="w-node-_34ef0c81-7274-f9ba-65d1-215d2c4960c4-2c4960b1" class="swiper_activate-body u-vflex-left-top u-gap-xlarge"><div STYLE="max-width: 55ch;" class=""><p data-split="true" data-animation="heading-lines-slider">Our global Entrée Insider dinner series takes our newsroom on the road, with past dinners hosted in Seattle, Austin, and London. Business Insider journalists and leading executives convene for off-the-record conversations in intimate, invitation-only settings. </p></div><div class="w-condition-invisible"><div data-animation="button-slider" data-button-text-style="primary" id="w-node-_94c141b6-83ca-13f3-39eb-0eca08543f9d-08543f9d" class="button is-text"><div aria-hidden="true" class="button_main-layout is-text"><div data-animation-selector="button-text" class="button_main-text">Learn More</div><div class="button_main-icon-component is-text"><div class="button_main-icon-wrapper"><div data-animation-selector="button-icon1" class="button_main-icon is1 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div><div data-animation-selector="button-icon2" class="button_main-icon is2 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div></div></div></div><div class="button_main-line"></div><div class="g_clickable-wrapper absolute"><a href="#" class="g_clickable-link absolute w-inline-block"><span class="g_clickable-text u-sr-only">Entrée Insider Dinner Series</span></a></div></div></div></div></div></div></div></div><div data-swiper="activate-pagination" id="w-node-_34ef0c81-7274-f9ba-65d1-215d2c4960cc-2c4960b1" class="swiper_pagination-wrapper is-activate"><div class="swiper_pagination-bullet is-activate is-active"></div><div class="swiper_pagination-bullet is-activate"></div><div class="swiper_pagination-bullet is-activate"></div></div></div><div class="u-code-css hide w-embed"><style> .swiper_activate-component .swiper.is-activate { overflow: visible; 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}); swiperActivateBody.on('slideChange', function() { animateSlideIn(swiperActivateBody); }); /* ScrollTrigger.create({ trigger: ".swiper.is-activate-body", start: "top 95%", onEnter: () => animateSlideIn(swiperActivateBody), once: true }); */ }); </script></div></div></div></div><div id="cursor-wrap" class="cursor-wrap"><div id="cursor-dot" STYLE="background-color: ;" class="cursor_dot"><div id="cursor-text" class="cursor_dot-text">Swipe for more</div></div><div data-attribute-cursor="target-element" class="u-code-js hide w-embed w-script"><script> pageFunctions.addFunction('cursorSetup', function() { // Function for checking the type of device function deviceType() { const ua = navigator.userAgent; if (/(tablet|ipad|playbook|silk)|(android(?!.*mobi))/i.test(ua)) { return "tablet"; } else if ( /Mobile|Android|iP(hone|od)|IEMobile|BlackBerry|Kindle|Silk-Accelerated|(hpw|web)OS|Opera M(obi|ini)/.test( ua ) ) { return "mobile"; } return "desktop"; }; // Cursor dot & text effect function nhCursor() { const nh_cursor = document.getElementById("cursor-wrap"); const cursor_dot = document.getElementById("cursor-dot"); const cursor_text = document.getElementById("cursor-text"); const targetElements = document.querySelectorAll("[data-attribute-cursor='target-element']"); // Follow the pointer with smooth movement window.addEventListener("pointermove", (event) => { gsap.to(nh_cursor, { x: event.clientX, y: event.clientY, duration: 0.4, ease: "power1.out", scale: 1, }); }); // Handle hover effects on targeted elements targetElements.forEach((e) => { e.addEventListener("mouseenter", () => { cursor_text.classList.add("show"); cursor_dot.classList.add("active"); }); e.addEventListener("mouseleave", () => { cursor_text.classList.remove("show"); cursor_dot.classList.remove("active"); }); }); // Instantly set the cursor position (helps avoid lag) document.addEventListener("pointermove", (event) => { gsap.set(nh_cursor, { x: event.clientX, y: event.clientY }); }); // Hide the cursor when the mouse leaves the document document.addEventListener("mouseleave", () => { gsap.to(nh_cursor, { duration: 0.4, ease: "power1.in", scale: 0 }); }); } // Implement cursor, smooth scroll, and parallax effect based on the type of device if (deviceType() === "desktop") { nhCursor(); } else { document.getElementById("cursor-wrap").style.display = "none"; } }); </script></div></div></section><section class="section_activate-research"><div class="padding-global padding-section-large"><div class="container-large"><div class="activate_research-component u-vflex-stretch-top u-gap-section_component"><div STYLE="padding-left: 0rem;" class="section_heading-component u-vflex-stretch-top u-gap-medium"><div class="section_heading-content u-vflex-stretch-top u-gap-xxlarge"><div class="section_heading-body u-vflex-stretch-top u-gap-xxsmall"><div class="g-subheading_text"><div STYLE="max-width: none;" class="text-color-breaking_blue" data-split="true" data-animation="heading-lines">Consumer Research</div></div><div class="section_heading-text u-vflex-stretch-top u-gap-xlarge"><div STYLE="max-width: 80ch;"><section data-animation="heading-lines" data-split-rich="true" class="text-rich-text_heading w-richtext"><h2>Keep track of the latest trends to inform insights-driven decisions.</h2></section></div></div></div></div></div><div class="activate_research-visual-wrapper u-hflex-right-center z-index-1"><div data-animation="horizontal-image-reveal" class="activate_research-visual-inner g-visual-wrapper aspect-ratio-widescreen"><div class="g_visual-wrapper absolute"><div class="g_visual-background absolute"></div><img alt="" src="https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2f0821f91e6f36511_activate-consumer-placeholder.avif" sizes="(max-width: 479px) 93vw, (max-width: 767px) 95vw, (max-width: 991px) 94vw, 100vw" srcset="https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2f0821f91e6f36511_activate-consumer-placeholder-p-500.avif 500w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2f0821f91e6f36511_activate-consumer-placeholder-p-800.avif 800w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2f0821f91e6f36511_activate-consumer-placeholder-p-1080.avif 1080w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2f0821f91e6f36511_activate-consumer-placeholder-p-1600.avif 1600w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2f0821f91e6f36511_activate-consumer-placeholder-p-2000.avif 2000w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2f0821f91e6f36511_activate-consumer-placeholder-p-2600.avif 2600w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2f0821f91e6f36511_activate-consumer-placeholder-p-3200.avif 3200w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2f0821f91e6f36511_activate-consumer-placeholder.avif 3296w" class="g_visual-image absolute"/></div></div><div data-animation="vertical-image-reveal" class="activate_research-visual-block_1 absolute"></div></div><div STYLE="max-width: 40ch;" class="text-size-large"><div data-animation="heading-lines" data-split-rich="true" class="text-rich-text_p w-richtext"><p><span class="text-color-breaking_blue">We’re redefining custom research.</span> At Business Insider Advertising, it’s out with the white paper and in with <span class="text-color-breaking_blue">actionable IRL insights that help brands drive ROI.</span></p></div></div></div></div></div></section><section class="section_activate-stats background-color-breaking_blue"><div data-padding-bottom="large" data-padding-top="none" class="padding-global"><div class="container-large"><div class="activate_stats-main-layout u-grid-desktop u-gap-main"><div class="activate_stats-main-content padding-section-medium"><div STYLE="padding-left: 1.5rem;" class="section_heading-component u-vflex-stretch-top u-gap-medium"><div STYLE="background-color: var(--swatch--core-white);" data-animation="vertical-divider-line-small" class="divider-line_vertical position-absolute-left"></div><div class="section_heading-content u-vflex-stretch-top u-gap-xxlarge"><div class="section_heading-body u-vflex-stretch-top u-gap-xxsmall"><div class="g-subheading_text"><div STYLE="max-width: none;" class="text-color-core_white" data-split="true" data-animation="heading-lines">EXPERIENTIAL</div></div><div class="section_heading-text u-vflex-stretch-top u-gap-xlarge text-size-medium"><div STYLE="max-width: 80ch;"><section data-animation="heading-lines" data-split-rich="true" class="text-rich-text_heading w-richtext"><h2>Storytelling with Impact: Is Your Brand Brave Enough?</h2></section></div><div STYLE="max-width: 45ch;" class=""><div data-animation="heading-lines" data-split-rich="true" class="text-rich-text_p w-richtext"><p>At Business Insider, storytelling with impact is the backbone of how we do business — from connecting with readers to partnering with brands. That’s why we conducted a global insights study of 2,000 consumers, uncovering three key takeaways (the “3Cs”) to meaningful and memorable storytelling with impact.</p></div></div></div></div><div id="" class="button-group"><div><div id="w-node-_93f0424f-3178-3f4b-f028-c1dc8d3ec992-8d3ec992" data-button-style="white-circle" data-animation="in-view" data-animation-hover="main-hover" class="button contact-popup" data-lenis-stop="true" data-popup="proprietary-research-form"><div aria-hidden="true" class="button_main-layout"><div data-animation-selector="button-text" class="button_main-text z-index-2">Get in touch</div><div class="button_main-icon-component z-index-2"><div class="button_main-icon-wrapper"><div data-animation-selector="button-icon1" class="button_main-icon is1 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div><div data-animation-selector="button-icon2" class="button_main-icon is2 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div></div></div><div data-animation-selector="button-fill" class="button_main-fill hide-tablet"></div></div><div class="g_clickable-wrapper absolute"><button id="" class="g_clickable-button absolute"><span class="g_clickable-text u-sr-only">Get in touch</span></button></div></div></div></div></div></div></div><div class="activate_stats-visual-wrapper"><div class="activate_stats-visual-inner g-visual-wrapper"><div class="g_visual-wrapper absolute"><div class="g_visual-background absolute"></div><img alt="" src="https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2d0391d1e148ad13c_activate-placeholder.avif" sizes="(max-width: 991px) 100vw, 50vw" srcset="https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2d0391d1e148ad13c_activate-placeholder-p-500.avif 500w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2d0391d1e148ad13c_activate-placeholder-p-800.avif 800w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2d0391d1e148ad13c_activate-placeholder-p-1080.avif 1080w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2d0391d1e148ad13c_activate-placeholder-p-1600.avif 1600w, https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/66ce17c2d0391d1e148ad13c_activate-placeholder.avif 1728w" class="g_visual-image absolute"/></div></div></div></div><div data-padding-top="medium" class="activate_stats-secondary-layout u-grid-column-3 u-gap-main"><div STYLE="max-width: none;" class="section_stats-content-item"><div class="margin-bottom margin-custom2"><div data-animation="heading-lines" data-split="true" class="stats_item-subheading heading-style-h6">Fostering connection</div></div><div class="stats_item-body u-vflex-stretch-top u-gap-xsmall"><div class="stats_item-body-header u-hflex-between-bottom u-gap-xsmall"><div data-animation="heading-lines" data-split="true" class="stats_item-text heading-style-display">20%</div><div class="stats_item-icon-wrapper icon-1x1-huge"><div data-animation="scale" class="stats_item-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 64 64" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M0 0V18.6747H30.688L0 49.3627V64H14.6373L45.3253 33.312V64H64V0H0Z" fill="currentColor"/> </svg></div></div></div><div data-animation="horizontal-divider-line" class="divider-line" STYLE="background-color: var(--swatch--core-white);"></div><div STYLE="max-width: 40ch;" class=""><p data-split="true" data-animation="heading-lines">higher purchase consideration when advertising is surrounded by person-first storytelling</p></div></div></div><div STYLE="max-width: none;" class="section_stats-content-item"><div class="margin-bottom margin-custom2"><div data-animation="heading-lines" data-split="true" class="stats_item-subheading heading-style-h6">Exhibiting genuine care</div></div><div class="stats_item-body u-vflex-stretch-top u-gap-xsmall"><div class="stats_item-body-header u-hflex-between-bottom u-gap-xsmall"><div data-animation="heading-lines" data-split="true" class="stats_item-text heading-style-display">84%</div><div class="stats_item-icon-wrapper icon-1x1-huge"><div data-animation="scale" class="stats_item-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 64 64" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M0 0V18.6747H30.688L0 49.3627V64H14.6373L45.3253 33.312V64H64V0H0Z" fill="currentColor"/> </svg></div></div></div><div data-animation="horizontal-divider-line" class="divider-line" STYLE="background-color: var(--swatch--core-white);"></div><div STYLE="max-width: 40ch;" class=""><p data-split="true" data-animation="heading-lines">of readers are more likely to trust brands that show they care about people</p></div></div></div><div STYLE="max-width: none;" class="section_stats-content-item"><div class="margin-bottom margin-custom2"><div data-animation="heading-lines" data-split="true" class="stats_item-subheading heading-style-h6"> Leading with confidence</div></div><div class="stats_item-body u-vflex-stretch-top u-gap-xsmall"><div class="stats_item-body-header u-hflex-between-bottom u-gap-xsmall"><div data-animation="heading-lines" data-split="true" class="stats_item-text heading-style-display">+51%</div><div class="stats_item-icon-wrapper icon-1x1-huge"><div data-animation="scale" class="stats_item-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 64 64" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M0 0V18.6747H30.688L0 49.3627V64H14.6373L45.3253 33.312V64H64V0H0Z" fill="currentColor"/> </svg></div></div></div><div data-animation="horizontal-divider-line" class="divider-line" STYLE="background-color: var(--swatch--core-white);"></div><div STYLE="max-width: 40ch;" class=""><p data-split="true" data-animation="heading-lines">of consumers are more likely to remember ada that are bold and lead with confidence</p></div></div></div></div></div></div></section><section class="section_activate-humanizing"><div class="padding-global padding-section-large"><div class="container-large"><div class="activate_humanizing-component u-vflex-stretch-top u-gap-section_component z-index-1"><div STYLE="padding-left: 1.5rem;" class="section_heading-component u-vflex-stretch-top u-gap-medium"><div class="section_heading-content u-vflex-stretch-top u-gap-xxlarge"><div class="section_heading-body u-vflex-stretch-top u-gap-xxsmall"><div class="g-subheading_text"><div STYLE="max-width: none;" class="text-color-breaking_blue" data-split="true" data-animation="heading-lines">The importance of humanizing business in the digital age</div></div><div class="section_heading-text u-vflex-stretch-top u-gap-xlarge text-size-medium"><div STYLE="max-width: 65ch;"><section data-animation="heading-lines" data-split-rich="true" class="text-rich-text_heading w-richtext"><h2>Humanizing Business: Transforming Tech, People First</h2></section></div><div STYLE="max-width: 40ch;" class=""><div data-animation="heading-lines" data-split-rich="true" class="text-rich-text_p w-richtext"><p>Our study of 2,000 global professionals uncovered the need to humanize business through digital transformation. Here are the three key pillars of our findings:</p></div></div></div></div><div id="" class="button-group"><div><div id="w-node-_93f0424f-3178-3f4b-f028-c1dc8d3ec992-8d3ec992" data-button-style="primary" data-animation="in-view" data-animation-hover="main-hover" class="button contact-popup" data-lenis-stop="true" data-popup="proprietary-research-form"><div aria-hidden="true" class="button_main-layout"><div data-animation-selector="button-text" class="button_main-text z-index-2">Request a meeting</div><div class="button_main-icon-component z-index-2"><div class="button_main-icon-wrapper"><div data-animation-selector="button-icon1" class="button_main-icon is1 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div><div data-animation-selector="button-icon2" class="button_main-icon is2 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right Arrow</title> <path d="M21.5657 14.6664L14.4137 7.51437L16.2993 5.62877L26.6702 15.9997L16.2993 26.3706L14.4137 24.485L21.5657 17.333L5.33691 17.333L5.33691 14.6664L21.5657 14.6664Z" fill="currentColor"/> </svg></div></div></div><div data-animation-selector="button-fill" class="button_main-fill hide-tablet"></div></div><div class="g_clickable-wrapper absolute"><button id="" class="g_clickable-button absolute"><span class="g_clickable-text u-sr-only">Get in touch</span></button></div></div></div></div></div></div><div STYLE="background-color: ;" class="divider-line_vertical position-absolute-left" data-animation="vertical-divider-line"></div><div class="activate_humanizing-layout u-grid-column-3"><div class="activate_humanazing-item u-vflex-stretch-top u-gap-xsmall z-index-1"><div STYLE="max-width: 80ch;"><h3 class="heading-style-h6" data-split="true" data-animation="heading-lines" data-gsap-hidden="">Personal adoption</h3></div><div STYLE="max-width: 55ch;" class=""><p data-split="true" data-animation="heading-lines">Encouraging personal adoption of digital tools is crucial as professionals are 91% more likely to use emerging technologies in their personal lives than at work.</p></div><div STYLE="background-color: ;" class="divider-line_vertical position-absolute-right hide-tablet" data-animation="vertical-divider-line"></div><div data-animation="horizontal-divider-line" class="divider-line position-absolute-bottom show-tablet" STYLE="background-color: ;"></div></div><div class="activate_humanazing-item u-vflex-stretch-top u-gap-xsmall z-index-1"><div STYLE="max-width: 80ch;"><h3 class="heading-style-h6" data-split="true" data-animation="heading-lines" data-gsap-hidden="">Corporate implementation</h3></div><div STYLE="max-width: 55ch;" class=""><p data-split="true" data-animation="heading-lines">74% of professionals believe their company's success hinges on digital transformation, yet only 25% feel adequately trained, highlighting the need for human-led training.</p></div><div STYLE="background-color: ;" class="divider-line_vertical position-absolute-right hide-tablet" data-animation="vertical-divider-line"></div><div data-animation="horizontal-divider-line" class="divider-line position-absolute-bottom show-tablet" STYLE="background-color: ;"></div></div><div class="activate_humanazing-item u-vflex-stretch-top u-gap-xsmall z-index-1"><div STYLE="max-width: 80ch;"><h3 class="heading-style-h6" data-split="true" data-animation="heading-lines" data-gsap-hidden="">Education with impact</h3></div><div STYLE="max-width: 55ch;" class=""><p data-split="true" data-animation="heading-lines">People often rely on news websites for human-centered perspectives on digital transformation, underscoring the need for educational content that resonates with people.</p></div><div STYLE="background-color: ;" class="divider-line_vertical position-absolute-right hide-tablet" data-animation="vertical-divider-line"></div><div data-animation="horizontal-divider-line" class="divider-line position-absolute-bottom show-tablet" STYLE="background-color: ;"></div></div></div></div></div></div></section><section class="section_activate-optimism"><div class="padding-global padding-section-large padding-bottom-tablet-none"><div class="container-large"><div class="activate_optimism-component u-vflex-stretch-top u-gap-section_component"><div STYLE="padding-left: 0rem;" class="section_heading-component u-vflex-stretch-top u-gap-medium"><div class="section_heading-content u-vflex-stretch-top u-gap-xxlarge"><div class="section_heading-body u-vflex-stretch-top u-gap-xxsmall"><div class="g-subheading_text"><div STYLE="max-width: none;" class="text-color-breaking_blue" data-split="true" data-animation="heading-lines">THE OPTIMISM STUDY</div></div><div class="section_heading-text u-vflex-stretch-top u-gap-xlarge"><div STYLE="max-width: 80ch;"><section data-animation="heading-lines" data-split-rich="true" class="text-rich-text_heading w-richtext"><h2>The Power of Optimism: Positive Outlooks, Profitable Outcomes</h2></section></div><div STYLE="max-width: 40ch;" class=""><div data-animation="heading-lines" data-split-rich="true" class="text-rich-text_p w-richtext"><p>Optimism isn’t dead. Not only is it alive and well, it's the secret ingredient and catalyst for marketing success. That’s why Business Insider is betting on optimism.</p></div></div></div></div></div></div><div class="activate_optimism-layout u-grid-desktop z-index-1"><div class="activate_optimism-content u-column-custom u-vflex-stretch-bottom"><div class="activate_optimism-content-inner u-vflex-left-bottom u-gap-xxxlarge"><div STYLE="max-width: 55ch;" class="text-size-medium"><div data-animation="heading-lines" data-split-rich="true" class="text-rich-text_p w-richtext"><p>In our latest global study, The Power of Optimism: Positive Outlooks, Profitable Outcomes, we fielded an in-depth survey focusing on the role of optimism in consumer media consumption and brand receptivity. The study explores how fostering a positive outlook can influence advertising engagement, consumer spending habits, and word-of-mouth influence, providing actionable insights for companies to harness optimism as a strategic asset.</p></div></div><div id="w-node-_93f0424f-3178-3f4b-f028-c1dc8d3ec992-8d3ec992" data-button-style="primary" data-animation="in-view" data-animation-hover="main-hover" class="button contact-popup" data-lenis-stop="true" data-popup="proprietary-research-form"><div aria-hidden="true" class="button_main-layout"><div data-animation-selector="button-text" class="button_main-text z-index-2">Request a meeting</div><div class="button_main-icon-component z-index-2"><div class="button_main-icon-wrapper"><div data-animation-selector="button-icon1" class="button_main-icon is1 w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <title>Right 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position: absolute; top: 0rem; left: -2.1rem; display: block; width: 1.2rem; height: 1.2rem; background-color: var(--swatch--core-white); cursor: pointer; border: 1px solid var(--swatch--core-black); } .hbspt-form > form input[type="checkbox"]+span::after { display: none; content: ""; position: absolute; top: 0.4rem; left: -1.78rem; width: 0.6rem; height: 0.3rem; border-bottom: 2px solid var(--swatch--core-white); border-left: 2px solid var(--swatch--core-white); transform: rotate(-45deg); } .hbspt-form > form input[type="checkbox"]:checked+span::before { background-color: var(--swatch--core-black);; } .hbspt-form > form input[type="checkbox"]:checked+span::after { display: block; } /* misc styles */ .hs-richtext a { text-decoration: underline; color: var(--swatch--breaking-blue); } .hbspt-form select { -webkit-appearance: auto; -moz-appearance: auto; appearance: auto; } .hs-form-required { color: red; margin-left: 0.5rem; } </style></div><div class="u-code-js hide w-embed w-script"><script> pageFunctions.addFunction('contactBannerAnimation', function() { // Find the associated target element only once const targetElement = document.querySelector('[data-attribute="contact-banner"]'); // Ensure the target element exists if (targetElement) { // First set of trigger elements with specific start and end values document.querySelectorAll('[data-attribute="contact-banner-trigger"]').forEach(function(triggerElement) { ScrollTrigger.create({ trigger: triggerElement, start: "top 40px", end: "bottom 40px", onEnter: () => { targetElement.classList.remove('show'); }, onEnterBack: () => { targetElement.classList.remove('show'); }, onLeave: () => { targetElement.classList.add('show'); }, onLeaveBack: () => { targetElement.classList.add('show'); } }); }); // Second set of trigger elements with different start and end values document.querySelectorAll('[data-attribute="contact-banner-trigger-footer"]').forEach(function(triggerElement) { ScrollTrigger.create({ trigger: triggerElement, start: "top 15%", end: "bottom top", onEnter: () => { targetElement.classList.remove('show'); }, onEnterBack: () => { targetElement.classList.remove('show'); }, onLeave: () => { targetElement.classList.add('show'); }, onLeaveBack: () => { targetElement.classList.add('show'); } }); }); } }); </script></div><div class="u-code-js hide w-embed w-script"><script> pageFunctions.addFunction('formVisibility', function() { // Function to toggle display based on button click function toggleFormDisplay(popupClass) { // Hide all popups $('.h-popup_embed').css('display', 'none'); // Show the targeted popup $('.' + popupClass).css('display', 'block'); } // Event listeners for button clicks $('[data-popup="inbound-form"]').click(function() { toggleFormDisplay('h-popup_embed.inbound-form'); }); $('[data-popup="events-form"]').click(function() { toggleFormDisplay('h-popup_embed.events-form'); }); $('[data-popup="proprietary-research-form"]').click(function() { toggleFormDisplay('h-popup_embed.proprietary-research-form'); }); $('[data-popup="executive-summary-form"]').click(function() { toggleFormDisplay('h-popup_embed.executive-summary-form'); }); }); </script></div></div></footer></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=66bd2453baad988e7087d51a" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/66bd2453baad988e7087d51a/js/businessinsider-staging.d9db23717.js" type="text/javascript"></script><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TB7TRPM2" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/8384536.js"></script> <script src="https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js" crossorigin="anonymous" 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