HSAD, 인도에 ‘글로벌 허브’ 열어 디지털 콘텐츠 통합제작

<!doctype html> <html lang="ko" data-useragent="Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0; SLCC1; .NET CLR 2.0.50727; .NET CLR 3.0.04506; .NET CLR 3.5.21022; .NET CLR 1.0.3705; .NET CLR 1.1.4322)"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no" /> <meta property="og:title" content="HSAD, 인도에 ‘글로벌 허브’ 열어 디지털 콘텐츠 통합제작"> <meta property="og:type" content="article"> <meta property="og:url" content="https://n.news.naver.com/article/020/0003621987"> <meta property="og:image" content="https://ssl.pstatic.net/static.news/image/news/ogtag/navernews_800x420_20221201.jpg"> <meta property="og:description" content="HSAD는 인도 뉴델리에 ‘디지털 콘텐츠 글로벌 허브’를 개점한다고 18일 밝혔다. HSAD 본사 및 해외 법인에서 분산 제작되던 디지털 접점 마케팅 콘텐츠를 통합해 제작할 예정이다. 향후에는 생성형 인공지능(AI)"> <meta property="og:article:author" content="동아일보 | 네이버"> <meta name="twitter:card" content="summary"> <meta name="twitter:title" content="HSAD, 인도에 ‘글로벌 허브’ 열어 디지털 콘텐츠 통합제작"> <meta name="twitter:site" content="네이버 뉴스"> <meta name="twitter:creator" content="동아일보"> <meta name="twitter:image" content="https://ssl.pstatic.net/static.news/image/news/ogtag/navernews_800x420_20221201.jpg"> <meta name="twitter:description" content="HSAD는 인도 뉴델리에 ‘디지털 콘텐츠 글로벌 허브’를 개점한다고 18일 밝혔다. HSAD 본사 및 해외 법인에서 분산 제작되던 디지털 접점 마케팅 콘텐츠를 통합해 제작할 예정이다. 향후에는 생성형 인공지능(AI)"> <meta name="napp-site-analysis" content="gdid=880000A9_000000000000000003621987,service=news,collection=news,section=101"> <title>HSAD, 인도에 ‘글로벌 허브’ 열어 디지털 콘텐츠 통합제작</title> <link rel="stylesheet" href="https://static-nnews.pstatic.net/css/min/20250320/news.css"> <link rel="shortcut icon" type="image/x-icon" href="https://ssl.pstatic.net/static.news/image/news/m/2023/08/21/favicon.ico" /> <link rel="apple-touch-icon-precomposed" href="https://ssl.pstatic.net/static.news/image/news/m/2018/favicon/06/android_legacy_xxxhpdi_192x192.png" /> <link rel="apple-touch-icon-precomposed" size="72x72" href="https://ssl.pstatic.net/static.news/image/news/m/2018/favicon/06/android_legacy_hdpi_72X72.png" /> <link rel="apple-touch-icon-precomposed" size="96x96" href="https://ssl.pstatic.net/static.news/image/news/m/2018/favicon/06/android_legacy_xhdpi_96x96.png" /> <link rel="apple-touch-icon-precomposed" size="144x144" 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data-twitter-url="https://n.news.naver.com/article/020/0003621987?lfrom=twitter" data-mypeople-url="https://n.news.naver.com/article/020/0003621987?lfrom=mypeople" data-friend-display="on" data-friend-url="https://n.news.naver.com/article/020/0003621987?lfrom=friend"> <span class="naver-splugin-c send_caption"><span class="u_hc">SNS 보내기</span></span> </a> </div> <div class="media_end_head_print"> <a href="#" class="media_end_print_link _PRINT_BUTTON" data-print-url="/article/print/020/0003621987" data-clk="print"><span class="blind">인쇄하기</span></a> </div> </div> </div> </div> </div> <div id="contents" class="newsct_body"> <div id="newsct_article" class="newsct_article _article_body"> <article id="dic_area" class="go_trans _article_content"> HSAD는 인도 뉴델리에 ‘디지털 콘텐츠 글로벌 허브’를 개점한다고 18일 밝혔다. HSAD 본사 및 해외 법인에서 분산 제작되던 디지털 접점 마케팅 콘텐츠를 통합해 제작할 예정이다. 향후에는 생성형 인공지능(AI)을 활용해 고객 맞춤형 콘텐츠 제작 역량도 함께 강화한다는 계획이다.<br> </article> </div> <div class="byline"> <p class="byline_p"> <span class="byline_s">정서영 기자 cero@donga.com</span> </p> </div> <div class="newsct_journalist"> <div class="newsct_journalist_inner"> <h4 class="blind">기자 프로필</h4> <div class="media_journalistcard _JOURNALIST_CARD _MORE_WRAP"> <div id="JOURNALIST_CARD_LIST" class="media_journalistcard_inner"> <div class="media_journalistcard_item _SUBSCRIBE_ELE" data-subscribe-type="JOURNALIST" data-current-subscribe="true"> <div class="media_journalistcard_item_inner"> <div class="media_journalistcard_intro"> <div class="media_journalistcard_summary"> <span class="media_journalistcard_summary_press _LAZY_LOADING_WRAP" data-show-type="block"> <img data-src="https://mimgnews.pstatic.net/image/upload/office_logo/020/2025/03/07/logo_020_101_20250307145700.png" height="24" alt="동아일보" title="" class="media_journalistcard_summary_press_img light_type _LAZY_LOADING _LAZY_LOADING_INIT_HIDE _LAZY_LOADING_ERROR_HIDE" style="display:none;"> <em class="media_journalistcard_summary_press_text light_type _LAZY_LOADING_ERROR_SHOW" style="display: none;">동아일보</em> <img data-src="https://mimgnews.pstatic.net/image/upload/office_logo/020/2025/03/07/dark_logo_020_101_20250307145700.png" height="24" alt="동아일보" title="" class="media_journalistcard_summary_press_img dark_type _LAZY_LOADING _LAZY_LOADING_INIT_HIDE _LAZY_LOADING_ERROR_HIDE" style="display:none;"> <em class="media_journalistcard_summary_press_text dark_type _LAZY_LOADING_ERROR_SHOW" style="display: none;">동아일보</em> </span> <div class="media_journalistcard_summary_inner _LAZY_LOADING_WRAP"> <div class="media_journalistcard_summary_info"> <a href="https://media.naver.com/journalist/020/77649" class="media_journalistcard_summary_photo" data-clk="mmore"> <div class="media_journalistcard_summary_photo_inner"> <img data-src="https://mimgnews.pstatic.net/image/upload/spubs/FyG0000020/profile/2023/09/04/profile_183647529.jpg?type=nf112_112" width="40" height="40" alt="정서영 기자" class="media_journalistcard_summary_photo_inner_img _LAZY_LOADING _LAZY_LOADING_INIT_HIDE _LAZY_LOADING_ERROR_HIDE" style="display:none;"> <span class="no_profile _LAZY_LOADING_ERROR_SHOW" style="display: none;"> <span class="blind">정서영 기자</span> </span> </div> </a> <a href="https://media.naver.com/journalist/020/77649" class="media_journalistcard_summary_text" data-clk="mmore"> <span class="media_journalistcard_summary_name"> <span class="media_journalistcard_summary_name_inner"> <em class="media_journalistcard_summary_name_text">정서영 기자</em> </span> </span> </a> </div> <div class="media_journalistcard_summary_talkwrap"> <a href="https://media.naver.com/journalist/talk/020/77649" class="media_journalistcard_summary_talk" data-clk="talk">TALK</a> <div id="_JOURNALISTCARD_SUMMARY_TOOLTIP_77649" class="media_journalistcard_summary_tooltip"> <p class="media_journalistcard_summary_tooltip_p">응원의 한마디! 힘이 됩니다!</p> <a href="https://media.naver.com/journalist/talk/020/77649" class="media_journalistcard_summary_tooltip_more" data-clk="talk">응원</a> <span class="media_journalistcard_summary_tooltip_bar"></span> <button type="button" class="media_journalistcard_summary_tooltip_close _TOGGLE" data-target="_JOURNALISTCARD_SUMMARY_TOOLTIP_77649" data-classValue="is_hidden" data-clk="talkclose">닫기</button> </div> </div> <div class="subscribe_wrap _JOURNALIST_ID" data-journalistId="77649"> <a href="#" class="subscribe _SUBSCRIBE" data-channelKey="JOURNALIST_77649" data-clk="msubs"> <span class="subscribe_ico"><span>구독</span></span> </a> <a href="#" class="subscribe on _UNSUBSCRIBE" data-channelKey="JOURNALIST_77649" data-type="journalist" data-messageValue="정서영" style="display:none;" data-clk="munsubs"> <span class="subscribe_ico"><span>구독중</span></span> </a> </div> </div> <span class="media_journalistcard_summary_subscribe"> <span class="media_journalistcard_summary_subscribe_inner _SUBSCRIBE_COUNT_TEXT_WRAP"> <i class="media_journalistcard_summary_subscribe_item">구독자</i> <em class="media_journalistcard_summary_subscribe_value _SUBSCRIBE_COUNT_TEXT">0</em> </span> <span class="media_journalistcard_summary_subscribe_inner _LIKE_HIDE"> <div class="u_likeit_list_module _reactionModule" data-sid="JOURNALIST" data-cid="77649" data-ccounttype="period"> <span class="u_likeit_list_btn _button" data-type="cheer" data-ishiddenzerocount="true" data-isHiddenLabelAsZeroCount="true"> <em class="u_txt _label">응원수</em> <em class="u_cnt _count">0</em> </span> </div> </span> </span> </div> </div> <div class="media_journalistcard_word"> <p class="media_journalistcard_word_text">먹고 사는 문제가 제일 어렵습니다. 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<div class="p_qr_image"> <img data-src="https://imgnews.pstatic.net/image/020/2025/03/18/QRCODE_0003621987_002_20250318152009080.jpg" alt="" width="124" height="124" class="_LAZY_LOADING"> <div class="p_qr_focus_area"> <i class="p_qr_focus_ico"></i> <i class="p_qr_focus_ico"></i> <i class="p_qr_focus_ico"></i> <i class="p_qr_focus_ico"></i> </div> </div> <button type="button" class="p_qr_btn_close _TOGGLE" data-target="_PROMOTION_QRCODE_LAYER_1" data-classValue="is_hidden" data-dimmed="true" data-clk="promoqrx"> <span class="blind">닫기</span> </button> </div> </div> </li> </ul> </div> <div class="media_end_linked"> <h3 class="media_end_linked_title _LAZY_LOADING_WRAP" data-show-type="block"> <a href="http://www.donga.com/" class="media_end_linked_title_inner"> <img data-src="https://mimgnews.pstatic.net/image/upload/office_logo/020/2025/03/07/logo_020_101_20250307145700.png" width="" height="26" alt="동아일보" title="동아일보" class="media_end_linked_title_img light_type _LAZY_LOADING 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style="display:none;"> <div class="subscribe_alert"> <p class="subscribe_alert_p _message _MY_FFED_CANCEL_MODAL_MESSAGE"> </p> <div class="subscribe_alert_btns"> <a href="#" class="subscribe_alert_btn _CANCEL_YES_BTN _TOGGLE" data-target="_MY_FEED_CANCEL_MODAL" data-classValue="is_hidden">예</a> <a href="#" class="subscribe_alert_btn _TOGGLE" data-target="_MY_FEED_CANCEL_MODAL" data-classValue="is_hidden">아니오</a> </div> </div> </div> <script type="x-tmpl-mustache" class="_MY_FEED_CANCEL_MODAL_TEMPLATE"> {{#series}} <span class="subscribe_alert_p_ellipsis">{{value}}</span><br>연재 구독을 취소하시겠습니까? <span class="subscribe_alert_p_dsc">해당 연재는 <em>구독</em>에서 제외됩니다.</span> {{/series}} {{#journalist}} {{value}} 기자의 기사<br> 구독을 취소하시겠습니까? <span class="subscribe_alert_p_dsc"><em>구독</em>에서 해당 기자의 기사가 제외됩니다.</span> {{/journalist}} </script> <div id="_MODAL_LAYER_FOR_NOTIFICATION" class="modal is_hidden"></div> <div id="_MODAL_LAYER_FOR_NOTIFICATION_ALL" class="modal is_hidden"></div> <div id="_MODAL_LAYER_FOR_NOTIFICATION_OS" class="modal is_hidden"></div> <script type="x-tmpl-mustache" class="_MODAL_LAYER_TEMPLATE_FOR_NOTIFICATION"> <div class="m_dimmed"></div> <div class="m_notification is_single"> <strong class="mn_ok">구독완료</strong> {{#officeInfos}} <div class="mn_text"> <h4 class="mn_h">{{officeName}} 뉴스를 <br> <span class="m_em">알림</span>으로 받아 보시겠습니까?</h4> <p class="mn_p">언론사의 주요 콘텐츠를 <br> 네이버에서 빠르게 확인할 수 있습니다.</p> </div> {{/officeInfos}} <div class="mn_btns"> <button type="button" class="mn_btn _MODAL_LAYER_NEGATIVE" data-clk="{{nclk}}no">닫기</button> <button type="button" class="mn_btn as_em _MODAL_LAYER_POSITIVE" data-clk="{{nclk}}yes">알림받기</button> </div> </div> </script> <script type="x-tmpl-mustache" class="_MODAL_LAYER_TEMPLATE_FOR_NOTIFICATION_ALL"> <div class="m_dimmed"></div> <div class="m_notification"> <strong class="mn_ok">구독완료</strong> <div class="mn_text"> <h4 class="mn_h">언론사의 주요 뉴스를 <br> <span class="m_em">알림</span>으로 받아 보시겠습니까?</h4> <ul class="mn_list"> {{#officeInfos}} <li class="mn_item"> <div class="mn_head"> <div class="mn_img"> <img src="{{logo}}" alt="" onerror="this.outerHTML='<span class="no_image"></span>'"> </div> <div class="mn_name">{{officeName}}</div> </div> <div class="mn_body"> <button type="button" class="mn_noti _ALL_OFFICES_NOTIFICATION_ITEM" data-oid="{{officeId}}" data-clk-add="notchnon" data-clk-remove="notchnoff">알림받기 사용함</button> </div> </li> {{/officeInfos}} </ul> </div> <div class="mn_btns"> <button type="button" class="mn_btn _MODAL_LAYER_NEGATIVE" data-clk="{{nclk}}no">닫기</button> <button type="button" class="mn_btn as_em _MODAL_LAYER_POSITIVE _CHANNEL_BANNER_ITEM_NOTICE_COMPLETE" data-clk="{{nclk}}yes">완료</button> </div> </div> </script> <script type="x-tmpl-mustache" class="_MODAL_LAYER_TEMPLATE_FOR_NOTIFICATION_OS"> <div class="m_dimmed"></div> <div class="napp_notify_notice"> <div class="napp_notify_info_area"> <strong class="napp_notify_title">네이버 앱 푸시알림이 꺼져있어요.</strong> <div class="napp_notify_desc_box"> <p class="napp_notify_desc1">네이버 앱 알림켜기 > 알림탭 > 알림허용</p> <p class="napp_notify_desc2">버튼을 눌러 앱 알림 설정을 켜주세요.</p> </div> </div> <div class="napp_notify_button_area"> <button type="button" class="napp_notify_btn _MODAL_LAYER_NEGATIVE" data-clk="{{nclk}}.osnotoff">닫기</button> <button type="button" class="napp_notify_btn highlight _MODAL_LAYER_POSITIVE _NAPP_NOTIFY_COMPLETE" data-clk="{{nclk}}.osnoton">네이버 앱 알림 켜기</button> </div> </div> </div> </script> <div id="_MODAL_DIALOG_WRAP" style="display: none;"></div> <script type="x-tmpl-mustache" class="_MODAL_DIALOG_TEMPLATE"> <div class="nds_dialog_dimmed"> <div class="nds_dialog_basic"> <div class="nds_dialog_content"> {{#isTextType}} <p class="nds_dialog_text">{{content.title}}</p> {{/isTextType}} {{#isTitleType}} <strong class="nds_dialog_title"> <span class="nds_dialog_title_ellipsis">{{content.headTitle}}</span> {{content.title}} </strong> <p class="nds_dialog_description">{{content.description}}</p> {{/isTitleType}} </div> <div class="nds_dialog_button_area"> <div class="nds_button_main_action as_layout_5_5"> {{#isCancel}} <button type="button" class="nds_button_wide _MODAL_CANCEL"{{#content.clk.cancelClk}} data-clk="{{content.clk.cancelClk}}"{{/content.clk.cancelClk}}> {{content.cancelMessage}} </button> {{/isCancel}} <button type="button" class="nds_button_wide as_primary _MODAL_CONFIRM"{{#content.clk.confirmClk}} data-clk="{{content.clk.confirmClk}}"{{/content.clk.confirmClk}}> {{content.confirmMessage}} </button> </div> </div> </div> </div> </script> <div id="_MODAL_TOAST" style="display: none;"></div> <script type="x-tmpl-mustache" class="_MODAL_TOAST_TEMPLATE"> <div class="nds_popover_toast as_center"> <div class="nds_toast_text_area"> <div class="nds_toast_text_area"><span class="nds_toast_ellipsis_text"><strong>{{toastTitle}}</strong></span> {{toastMessage}}</div> </div> </div> </script> <div id="_TICKER_LAYER_FOR_NOTIFICATION" class="ticker" style="display: none;"></div> <script type="x-tmpl-mustache" class="_TICKER_LAYER_TEMPLATE_FOR_NOTIFICATION"> {{#officeInfos}} <p class="t_inner"><em class="t_point">{{officeName}}</em> 언론사 알림이 설정되었습니다.</p> {{/officeInfos}} </script> <script src="https://static-nnews.pstatic.net/js/min/20250320/library.min.js" crossorigin="anonymous" onerror="neloSender.sendErrorToNelo('스크립트 로딩 에러 : ' + this.src);"></script> <script src="https://static-nnews.pstatic.net/js/min/20250320/read.min.js" crossorigin="anonymous" onerror="neloSender.sendErrorToNelo('스크립트 로딩 에러 : ' + this.src);"></script> <script> window.ntm = window.ntm || []; var ntmOption = {}; if (ntmOption) { var section = {"id":"101","name":"경제"}; var redirectSection = {"id":"101","name":"경제"}; ntmOption["channelId"] = article.officeId; // 기타 또는 주요 섹션 이름 var nilSendSectionName = "기타"; var nilSendSectionId = ""; if (/100|101|102|103|104|105|106|107/.test(section.id)) { nilSendSectionName = section.name; nilSendSectionId = section.id; } // 기사 타입 var htArticleTypeName = 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"pagehide" : "beforeunload", function () { ntm.push({ event: "nilSend", ni: ntmLeaveOption }); }, false); } else if (window.attachEvent) { window.attachEvent("onload", function () { ntm.push({ event: "nilSend", ni: ntmOption }); }); window.attachEvent("onpagehide" in window ? "onpagehide" : "onbeforeunload", function () { ntm.push({ event: "nilSend", ni: ntmLeaveOption }); }); } else { var onUnloadEventName = "onpagehide" in window ? "onpagehide" : "onbeforeunload"; var fnOnUnload = window[onUnloadEventName]; window[onUnloadEventName] = function () { ntm.push({ event: "nilSend", ni: ntmLeaveOption }); if (fnOnUnload) { fnOnUnload(); } }; var fnOnload = window.onload; window.onload = function () { ntm.push({ event: "nilSend", ni: ntmOption }); if (fnOnload) { fnOnload(); } }; } } } </script> </div> <script> var eventType = "onpageshow" in window ? 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