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class="icon-digest"></span>Subscribe</a></div></div></div></div></div></div></div></header><div class="body-shadow" style="display: none;"></div><div id="container"><div id="content"><div id="post-5416" class="post-holder clearfix post-5416 page type-page status-publish has-post-thumbnail hentry category-technical-seo odd" ><div class="top-section top-section-guides with-small-image"><div class="container"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12 guides-wrap"><header class="post-header"><h1 class="entry-title">Guida per Principianti alla SEO Tecnica</h1><div class="post-meta meta-singular"><div class="meta-wrap"> <span class="post-author vcard author" itemprop="author"><span class="prefix-by"> By </span> <a href="https://ahrefs.com/blog/it/author/patrick-stox/" title="Posts by Patrick Stox" rel="author"> <span class="fn">Patrick Stox</span> </a><span class="prefix-by">, </span> <a href="https://ahrefs.com/blog/it/author/joshua-hardwick/" title="Posts by Joshua Hardwick" rel="author"> <span class="fn">Joshua Hardwick</span> </a> </span></div><div class="meta-wrap"><span class="post-date published updated" itemprop="datePublished">August 3, 2021</span><span class="post-date">14 min read</span></div></div></header><div class="header-small-thumbnail"><center><noscript><img width="650" height="400" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/desktop-technical-seo_EN-1.png" class="attachment-header-thumbnail size-header-thumbnail" alt="" itemprop="image" srcset="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/desktop-technical-seo_EN-1.png 1300w" sizes="(max-width: 650px) 100vw, 1300px" /></noscript><img width="650" height="400" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20400%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/desktop-technical-seo_EN-1.png" class="lazyload attachment-header-thumbnail size-header-thumbnail" alt="" itemprop="image" data-srcset="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/desktop-technical-seo_EN-1.png 1300w" data-sizes="(max-width: 650px) 100vw, 1300px" /></center></div></div></div></div></div><div class="seo-guides-nav"><div class="wrap"><div class="title"><a href="https://ahrefs.com/it/seo" style="color:#fff">Guida SEO</a></div> <a class="item" href="https://ahrefs.com/blog/it/come-funzionano-motori-di-ricerca/"><span class="number">1</span><span class="text">Come Funzionano i Motori di Ricerca</span> </a><a class="item" href="https://ahrefs.com/blog/it/basi-seo/"><span class="number">2</span><span class="text">Nozioni di base sulla SEO</span> </a><a class="item" href="https://ahrefs.com/blog/it/ricerca-parole-chiave/"><span class="number">3</span><span class="text">Ricerca delle parole chiave</span> </a><a class="item" href="https://ahrefs.com/blog/seo-content/"><span class="number">4</span><span class="text">Contenuto SEO (EN)</span> </a><a class="item" href="https://ahrefs.com/blog/it/on-page-seo/"><span class="number">5</span><span class="text">SEO on-page</span> </a><a class="item" href="https://ahrefs.com/blog/it/link-building/"><span class="number">6</span><span class="text">Link Building</span> </a><span class="item selected"><span class="number">7</span><span class="text">SEO tecnica</span> </span></div><div class="wrap-mobile"><div class="title"><a href="https://ahrefs.com/seo" style="color:#fff">Guida SEO</a></div> <span class="post-date post-hlang-picker"> <span class="dropdown"> <button class="post-hlang-picker-toggle" id="seoChapterPicker" type="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false"> <span class="item selected"><span class="number">7</span><span>SEO tecnica</span></span><span class="caret"></span> </button><ul class="dropdown-menu" aria-labelledby="seoChapterPicker"><li><a href="https://ahrefs.com/blog/it/come-funzionano-motori-di-ricerca/">1. Come Funzionano i Motori di Ricerca</a></li><li><a href="https://ahrefs.com/blog/it/basi-seo/">2. Nozioni di base sulla SEO</a></li><li><a href="https://ahrefs.com/blog/it/ricerca-parole-chiave/">3. Ricerca delle parole chiave</a></li><li><a href="https://ahrefs.com/blog/seo-content/">4. Contenuto SEO (EN)</a></li><li><a href="https://ahrefs.com/blog/it/on-page-seo/">5. SEO on-page</a></li><li><a href="https://ahrefs.com/blog/it/link-building/">6. Link Building</a></li><li><a href="https://ahrefs.com/blog/it/seo-tecnica/">7. SEO tecnica</a></li></ul> </span> </span></div></div><div class="post-container"><div class="reading-progress"><div></div></div><div class="container top-inner" id="chapter-intro"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><div class="post-content"><div><div class="author-desktop"><div id="author-block"><div class="author-meta"><div class="author-avatar"><img src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2020/05/Screenshot-2019-11-06-at-00.57.29-426x425.png" width="85" height="85" alt="Patrick Stox" class="lazy lazy-hidden avatar avatar-85 wp-user-avatar wp-user-avatar-85 alignnone photo" /><noscript><img src="https://ahrefs.com/blog/it/wp-content/uploads/2020/05/Screenshot-2019-11-06-at-00.57.29-426x425.png" width="85" height="85" alt="Patrick Stox" class="avatar avatar-85 wp-user-avatar wp-user-avatar-85 alignnone photo" /></noscript></div><div class="author-name author-name-guide"> <a href="https://ahrefs.com/blog/it/author/patrick-stox/" title="Posts by Patrick Stox" rel="author">Patrick Stox</a></div><div class="author-desc"> Patrick Stox è Product Advisor, Technical SEO e Brand Ambassador di Ahrefs. E’ tra gli organizzatori di Raleigh SEO Meetup, Raleigh SEO Conference, Beer & SEO Meetup, Findability Conference, e moderatore di /r/TechSEO.</div><div class="author-social"> <a class="author-link" href="https://patrickstox.com/" target="_blank" rel="noopener" aria-label="Site"><span class="glyphicon glyphicon-home"></span></a><a href="https://twitter.com/patrickstox" target="_blank" rel="noopener nofollow" aria-label="Twitter"><i class="fa fa-twitter"></i></a><a href="https://facebook.com/patrickstox" target="_blank" rel="noopener nofollow" aria-label="Facebook"><i class="fa fa-facebook"></i></a><a href="https://linkedin.com/in/patrickstox" target="_blank" rel="noopener nofollow" aria-label="LinkedIn"><i class="fa fa-linkedin"></i></a></div></div></div><div id="nav-art-stats"></div><div class="post-navigation2"></div></div></div><div id="nav-anchor"></div> <span><div class="intro-txt">La SEO tecnica è, fino a un certo punto, la parte più importante della SEO. Le pagine devono poter essere scansionabili e indicizzabili per avere possibilità di posizionarsi, ma il resto delle attività potrebbe avere un impatto minimo a confronto con i contenuti ed i link.</div><p>Abbiamo scritto questa guida per principianti per aiutarti a capire alcune basi e dove impiegare il tuo tempo per massimizzare i tuoi sforzi. Ci sono risorse aggiuntive a cui forniremo dei link nel corso della guida, e altre ancora alla fine per farti approfondire alcuni aspetti.</p><p>Cominciamo.</p><div class="chapter-list"><div class="h2">Contents</div><div class="main-block" id="chapterList"></div></div><p><span itemscope itemtype="http://schema.org/Article" class="itempropwp-wrap"><meta itemprop="name" content="Guida per Principianti alla SEO Tecnica"><meta itemprop="headline" content="Guida per Principianti alla SEO Tecnica"><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://ahrefs.com/blog/it/seo-tecnica/"><meta itemprop="url" content="https://ahrefs.com/blog/it/seo-tecnica/"><span itemprop="image" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://ahrefs.com/blog/it/wp-content/uploads/2021/08/fb-technical-seo-IT.png"><meta itemprop="width" content="1920"><meta itemprop="height" content="990"></span><meta itemprop="author" content="https://ahrefs.com/blog/it/author/patrick-stox/"><meta itemprop="description" content="Abbiamo scritto questa guida per principianti per aiutarti a capire alcune basi e dove impiegare il tuo tempo per massimizzare i tuoi sforzi. Ci sono risorse "><meta itemprop="datePublished" content="2021-08-03 06:52:04"><meta itemprop="dateModified" content="2023-10-04 23:21:39"><meta itemprop="interactionCount" content="UserComments:0"><span itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><span itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://cdn.ahrefs.com/images/logo/logo_180x80.jpg"></span><meta itemprop="name" content="SEO Blog by Ahrefs"></span></span></p> </span></div></div></div></div><div class="post-container"><div class="container top-inner"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><div class="post-content"><div id="nav-anchor"></div><div class="post-navigation-left guides-menu no-content" id="guides_menu"><div><div class="nav-title">Guida SEO</div><ul><li><a class="item" href="https://ahrefs.com/blog/it/come-funzionano-motori-di-ricerca/"> <span class="number">1</span><span class="text">Come Funzionano i Motori di Ricerca</span> </a></li><li><a class="item" href="https://ahrefs.com/blog/it/basi-seo/"> <span class="number">2</span><span class="text">Nozioni di base sulla SEO</span> </a></li><li><a class="item" href="https://ahrefs.com/blog/it/ricerca-parole-chiave/"> <span class="number">3</span><span class="text">Ricerca delle parole chiave</span> </a></li><li><a class="item" href="https://ahrefs.com/blog/seo-content/"> <span class="number">4</span><span class="text">Contenuto SEO (EN)</span> </a></li><li><a class="item" href="https://ahrefs.com/blog/it/on-page-seo/"> <span class="number">5</span><span class="text">SEO on-page</span> </a></li><li><a class="item" href="https://ahrefs.com/blog/it/link-building/"> <span class="number">6</span><span class="text">Link Building</span> </a></li><li><span class="item selected"> <span class="number">7</span><span class="text">SEO tecnica</span> </span><div id="navigation_left"><ul></ul></div></li></ul></div></div> <span><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Basi della SEO tecnica" data-chapter="Basi della SEO tecnica" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/6.svg" data-num="1" data-section="basi-seo-tecnica"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/6.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/6.svg"></noscript></div><div class="content"><span class="ch">Part 1</span><h2>Basi della SEO tecnica</h2></div></div></div><p>Dato che si tratta di una guida per principianti, iniziamo dalle basi.</p><h3 class="wp-block-heading">Cos’è la SEO tecnica?</h3><p>La SEO tecnica è il processo di ottimizzazione del tuo sito al fine di aiutare i motori di ricerca come Google a trovare, scansionare e indicizzare le tue pagine. Lo scopo è quello di essere trovati e migliorare il posizionamento.</p><h3 class="wp-block-heading">La SEO tecnica è complicata? </h3><p>Dipende. I concetti fondamentali non sono difficili da padroneggiare, ma la SEO tecnica può essere complessa e complicata da comprendere. Proverò a rendere i concetti più semplici possibili in questa guida.</p><div><hr class="g-devider2"></div><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Comprendere la fase di scansione" data-chapter="Comprendere la fase di scansione" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/spider_icon.svg" data-num="2" data-section="comprendere-scansione"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/spider_icon.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/spider_icon.svg"></noscript></div><div class="content"><span class="ch">Part 2</span><h2>Comprendere la fase di scansione</h2></div></div></div><p>In questo capitolo capiremo come assicurarci che i motori di ricerca possano scansionare efficacemente i tuoi contenuti.</p><h3 class="wp-block-heading">Come funziona la fase di scansione</h3><p>Nella fase di scansione (o crawling) i crawler prelevano il contenuto delle pagine web, utilizzando i link in esse presenti per trovare nuove pagine. Questo gli permette di trovare i contenuti presenti sul web. Ci sono diversi aspetti in questo processo di cui parleremo.</p><div style="width: 910px" class="wp-caption alignnone"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/04-how-search-engines-work-1.png"><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/04-how-search-engines-work-1.png"></noscript><p class="wp-caption-text">Fonte: <a href="https://developers.google.com/search/docs/guides/javascript-seo-basics" target="_blank" rel="noopener">Google</a></p></div><h4 class="wp-block-heading">Fonti delle URL</h4><p>Un crawler deve cominciare da qualche parte. Solitamente questi creano una lista di tutte le URL che trovano attraverso i link presenti sulle pagine. Un altro modo che utilizzano per trovare le URL sono le <a href="https://ahrefs.com/blog/it/come-creare-una-sitemap/">sitemap</a> create dagli utenti o dai vari sistemi che contengono liste di pagine.</p><h4 class="wp-block-heading">Coda di scansione</h4><p>Tutte le URL che devono essere scansionate o ri-scansionate vengono messe in una coda di scansione con diversi livelli di priorità. Questa non è altro che una lista ordinata di URL che Google vuole scansionare.</p><h4 class="wp-block-heading">Scansione</h4><p>Il sistema estrae il contenuto delle pagine.</p><h4 class="wp-block-heading">Processazione</h4><p>Questi sono diversi sistemi che si occupano della canonicalizzazione, di cui parleremo a breve, e che inviano le pagine alla fase di render che poi le carica nello stesso modo in cui farebbe un browser. Infine processano le pagine per ottenere altre URL che saranno poi scansionate.</p><h4 class="wp-block-heading">Render</h4><p>In questa fase la pagina viene caricata nello stesso modo in cui farebbe un browser, includendo file Javascript e CSS. Questo viene fatto per far sì che Google possa vedere la maggior parte delle cose che vedranno anche gli utenti.</p><h4 class="wp-block-heading">Indicizzazione</h4><p>Le pagine vengono aggiunte ad un indice che Google mostrerà alle persone.</p><h3 class="wp-block-heading">Controllo della scansione</h3><p>Ci sono alcuni modi in cui puoi controllare cosa viene scansionato sul tuo sito. Ecco alcune opzioni:</p><h4 class="wp-block-heading">Robots.txt</h4><p>Un file robots.txt dice ai motori di ricerca dove possono e non possono andare sul tuo sito.</p><p>Una nota a proposito. Google potrebbe comunque indicizzare pagine che non può scansionare se queste hanno dei link che puntano ad esse. Questo processo può essere un po’ confusionario, ma se vuoi evitare che alcune pagine vengano indicizzate, dai uno sguardo a <a href="https://ahrefs.com/blog/it/rimuovere-url-da-google/">questa guida e a questo diagramma</a> che ti mostrano come fare.</p><h4 class="wp-block-heading">Crawl Rate</h4><p>Esiste una direttiva che molti crawl supportano e che puoi utilizzare all’interno del file robots.txt per indicare quanto spesso vuoi che questi scansionino le tue pagine. Sfortunatamente Google non segue queste direttive. Per Google dovrai cambiare il crawl rate direttamente all’interno di Google Search Console, come spiegato <a href="https://support.google.com/webmasters/answer/48620?hl=en" target="_blank" rel="noopener">qui</a>.</p><h4 class="wp-block-heading">Restrizioni di accesso</h4><p>Se vuoi che la pagine sia accessibile ad alcuni utenti, ma non ai motori di ricerca, quello di cui hai bisogno è probabilmente una di queste 3 opzioni:</p><ul><li>Qualche sorta di sistema di login;</li><li> <a href="https://developer.mozilla.org/en-US/docs/Web/HTTP/Authentication" target="_blank" rel="noopener">Autenticazione HTTP</a> (dove viene richiesta una password per l’accesso);</li><li>IP Whitelisting (che consente solo a specifici IP di accedere alle pagine)</li></ul><p>Questa tipologia di impostazione è ideale per cose come reti interne, contenuti per soli membri, staging, test o siti in fase di sviluppo. Consente a un gruppo di utenti di accedere alla pagina, ma i motori di ricerca non potranno accedervi e di conseguenza non ne le indicizzeranno.</p><h3 class="wp-block-heading">Come analizzare le attività di scansione</h3><p>Nel caso specifico di Google, il modo più semplice per vedere cosa sta scansionando è utilizzare il report <a href="https://search.google.com/search-console/settings/crawl-stats" target="_blank" rel="noopener">Statistiche di Scansione all’interno di Google Search Console</a>, che fornisce maggiori informazioni sul modo in cui Google sta scansionando il tuo sito.</p><p>Se invece vuoi vedere l’attività di tutti i crawler sul tuo sito, devi avere accesso ai log del tuo server e possibilmente utilizzare uno strumento che ti permetta di analizzare i dati. Questo è un processo piuttosto avanzato, ma se il tuo hosting ha un pannello di controllo come cPanel, dovresti avere accesso ai cosiddetti raw logs e altri aggregatori come Awstats e Webalizer.</p><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-3.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-3.png" alt></noscript></figure><h3 class="wp-block-heading">Aggiustamenti delle scansioni</h3><p>Ogni sito avrà un differente crawl budget, ovvero una combinazione di quanto spesso Google vuole scansionare il sito e quante scansioni il sito consente di fare. Le pagine più visitate e che cambiano più di frequente saranno scansionate con una frequenza maggiore, mentre quelle che sono malamente fornite di link e non sembrano essere molto visitate verranno scansionate meno.</p><p>Se i crawler notano segni di stress quando il tuo sito viene scansionato, tenderanno a rallentare la frequenza di scansione, o addirittura fermarla finchè le condizioni non migliorano.</p><p>Dopo che le pagine sono state scansionate, vengono renderizzare e inviate all’indice. L’indice è la lista primaria di tutte le pagine che possono essere restituite come risultati a seguito di una ricerca. Parliamo ora proprio dell’indice.</p><div class="learn-more2"><div class="more-title2"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/advanced_learning.svg" width="253px" height="69px" alt="Advanced learning"><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/advanced_learning.svg" width="253px" height="69px" alt="Advanced learning"></noscript></div><div class="more-content2"><p></p><p></p><ul><p></p><li><a href="https://ahrefs.com/blog/how-to-create-a-sitemap/" title="Come Creare Una Sitemap XML (e Inviarla a Google)">Come Creare Una Sitemap XML (e Inviarla a Google)</a></li><li><a href="https://ahrefs.com/blog/robots-txt/" title="Robots.txt e SEO: Tutto Quello che Devi Sapere">Robots.txt e SEO: Tutto Quello che Devi Sapere</a></li><li><a href="https://ahrefs.com/blog/remove-urls-from-google/" title="Come Rimuovere gli URL da Google Search (5 Metodi)">Come Rimuovere gli URL da Google Search (5 Metodi)</a></li></ul></div></div><div><hr class="g-devider2"></div><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Comprendere l’indicizzazione" data-chapter="Comprendere l’indicizzazione" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/index_icon.svg" data-num="3" data-section="comprendere-indicizzazione"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/index_icon.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/index_icon.svg"></noscript></div><div class="content"><span class="ch">Part 3</span><h2>Comprendere l’indicizzazione</h2></div></div></div><p>In questo capitolo parleremo di come assicurarti che le tue pagine siano indicizzate e come verificare che lo siano.</p><h3 class="wp-block-heading">Direttive di tipo Robot</h3><p>Un meta tag robot è un codice HTML che dice ai motori di ricerca come scansionare o indicizzare una specifica pagina. È piazzato all’interno della sezione <head> di una pagina, e assomiglia a questo:</p><p><code><meta name="robots" content="noindex" /></code></p><h3 class="wp-block-heading">Canonicalizzazione</h3><p>Quando esistono diverse versioni di una stessa pagina, Google ne sceglierà una da immagazzinare all’interno del suo indice. Questo processo è chiamato canonicalizzazione e la URL selezionata verrà mostrata nei risultati di ricerca Google. Esistono diversi segnali che dicono a Google quale versione canonica della URL utilizzare, fra cui:</p><ul><li><a href="https://ahrefs.com/blog/canonical-tags/">Tag canonical</a></li><li><a href="https://ahrefs.com/blog/duplicate-content/">Pagine duplicate</a></li><li><a href="https://ahrefs.com/blog/internal-links-for-seo/">Link interni</a></li><li><a href="https://ahrefs.com/blog/it/redirect-301/">Redirect</a></li><li><a href="https://ahrefs.com/blog/it/come-creare-una-sitemap/">URL nella sitemap</a></li></ul><p>Il modo più semplice per vedere se Google ha indicizzato una specifica pagina è utilizzare lo strumento chiamato “Controlla qualsiasi URL” all’interno di <a href="https://search.google.com/search-console?action=inspect" target="_blank" rel="noopener">Google Search Console</a>. Questo ti mostrerà la versione canonica selezionata da Google per quella URL.</p><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-4.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-4.png" alt></noscript></figure><div class="learn-more2"><div class="more-title2"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/advanced_learning.svg" width="253px" height="69px" alt="Advanced learning"><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/advanced_learning.svg" width="253px" height="69px" alt="Advanced learning"></noscript></div><div class="more-content2"><p></p><p></p><ul><li><a href="https://ahrefs.com/blog/google-index/" title="10 Metodi per Indicizzare il tuo sito su Google">10 Metodi per Indicizzare il tuo sito su Google</a></li><li><a href="https://ahrefs.com/blog/mobile-first-indexing/" title="Mobile-First Indexing: Quello che c’è da Sapere">Mobile-First Indexing: Quello che c’è da Sapere</a></li><li><a href="https://ahrefs.com/blog/meta-robots/" title="Tag Meta Robots & Tag X‑Robots: Tutto Ciò che Devi Sapere">Tag Meta Robots & Tag X‑Robots: Tutto Ciò che Devi Sapere</a></li><li><a href="https://ahrefs.com/blog/canonical-tags/" title="Tag Canonical: una Semplice Guida per Principianti">Tag Canonical: una Semplice Guida per Principianti</a></li></ul><p></p></div></div><div><hr class="g-devider2"></div><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Consigli di SEO Tecnica per benefici rapidi" data-chapter="Consigli di SEO tecnica per benefici rapidi" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/win.svg" data-num="4" data-section="consigli-seo-tecnica"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/win.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/win.svg"></noscript></div><div class="content"><span class="ch">Part 4</span><h2>Consigli di SEO tecnica per benefici rapidi</h2></div></div></div><p>Una delle attività più difficile per i tecnici SEO è dare priorità alle varie attività. Ci sono molte migliori pratiche, ma alcune avranno un impatto più forte sul tuo posizionamento e porteranno più traffico rispetto ad altre. Ecco alcune delle cose a cui consiglio di dare priorità.</p><h3 class="wp-block-heading">Verifica l’indicizzazione</h3><p>Assicurati che le pagine che vuoi vengano viste dalle persone possano essere indicizzate su Google. I due precedenti capitoli erano non a caso a proposito della fase di scansione e indicizzazione.</p><p>Puoi analizzare il report chiamato Indexability all’interno del <a href="https://ahrefs.com/site-audit">Site Audit</a> per trovare pagine che non possono essere indicizzate, insieme alla motivazione. È gratuito all’interno di <a href="https://ahrefs.com/webmaster-tools">Ahrefs Webmaster Tools</a>.</p><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-6.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-6.png" alt></noscript></figure><h3 class="wp-block-heading">Reclama i link persi</h3><p>I siti tendono a cambiare le URL nel corso degli anni. In molti casi, le vecchie URL hanno link provenienti da altri siti. Se non viene implementato un redirect verso le nuove pagine questi link vanno persi e non contano più come “voto” verso le tue pagine. Non è mai troppo tardi per implementare i redirect, e reclamare ogni link perso. Pensa a questo come la più veloce attività di link building che puoi attuare.</p><p><a href="https://ahrefs.com/site-explorer">Site Explorer</a> -> iltuodominio.com -> Pagine -> Migliore per Link -> aggiunti un filtro di risposta HTTP “404 not found”. Solitamente ordino poi il report per “Referring Domains”.<br><br>Questo è il risultato per 1800flowers.com:</p><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/4-1800flowers.jpg" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/4-1800flowers.jpg" alt></noscript></figure><p>Dando uno sguardo alla prima URL su archive.org, posso vedere come questa prima fosse una pagina sulla Festa della Mamma. Creando un redirect verso la nuova versione della pagina, puoi reclamare 225 link da ben 59 diversi siti, e ci sono molte altre opportunità.</p><p>Per recuperare il valore di questi link, dovrai implementare dei <a href="https://ahrefs.com/blog/it/redirect-301/">redirect 301</a> dalle vecchie URL alle nuove.</p><h3 class="wp-block-heading">Aggiungi link interni</h3><p>I <a href="https://ahrefs.com/blog/internal-links-for-seo/">link interni</a> sono link da una pagina all’altra dello stesso sito. Aiutano le tue pagine ad essere trovate, e anche a posizionarsi meglio. Abbiamo uno strumento all’interno del <a href="https://ahrefs.com/site-audit">Site Audit</a> chiamato <strong>Link opportunities</strong> che ti aiuta nell’identificare velocemente tutte queste opportunità.</p><h3 class="wp-block-heading">Aggiungi il markup schema</h3><p>Il <a href="https://ahrefs.com/blog/it/markup-schema/">markup schema</a> è del codice che aiuta i motori di ricerca a comprendere meglio i tuoi contenuti, ed è dietro molte caratteristiche che possono aiutare il tuo sito a distinguersi dal resto dei risultati di ricerca. Google ha una <a href="https://developers.google.com/search/docs/guides/search-gallery" target="_blank" rel="noopener">galleria di ricerca</a> che mostra le varie caratteristiche e il codice schema che devi implementare per poterne usufruire.</p><div class="learn-more2"><div class="more-title2"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/advanced_learning.svg" width="253px" height="69px" alt="Advanced learning"><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/advanced_learning.svg" width="253px" height="69px" alt="Advanced learning"></noscript></div><div class="more-content2"><p></p><p></p><ul><li><a href="https://ahrefs.com/blog/301-redirects/" title="Redirect 301 per SEO: Tutto quello che Devi Sapere">Redirect 301 per SEO: Tutto quello che Devi Sapere</a></li><li><a href="https://ahrefs.com/blog/internal-links-for-seo/" title="Link Interni per la SEO: una Guida Azionabile">Link Interni per la SEO: una Guida Azionabile</a></li><li><a href="https://ahrefs.com/blog/schema-markup/" title="Cos’è il Markup Schema? Come Utilizzarlo per la SEO">Cos’è il Markup Schema? Come Utilizzarlo per la SEO</a></li></ul></div></div><div><hr class="g-devider2"></div><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Altre ottimizzazioni tecniche" data-chapter="Altre ottimizzazioni tecniche" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/2.svg" data-num="5" data-section="altre-ottimizzazioni-tecniche"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/2.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/2.svg"></noscript></div><div class="content"><span class="ch">Part 5</span><h2>Altre ottimizzazioni tecniche</h2></div></div></div><p>Le ottimizzazioni di cui parleremo in questo capitolo sono tutte ottime cose su cui concentrarsi, ma richiedono uno sforzo maggiore e portano meno benefici rispetto alle attività viste nel capitolo precedente. Questo non significa che non dovresti occupartene, ma è solo per darti un’idea di che priorità dovresti dare alle varie attività.</p><h3 class="wp-block-heading">Segnali web essenziali</h3><p>Questi sono fattori di posizionamento minori, ma dei quali vuoi comunque preoccuparti per il bene dei tuoi utenti. Coprono aspetti del sito che impattano l’esperienza utente (UX).</p><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/page-experience-signals-google.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/page-experience-signals-google.png" alt></noscript></figure><h4 class="wp-block-heading">Core Web Vitals</h4><p>I <a href="https://ahrefs.com/blog/it/core-web-vitals/">Core Web Vitals</a> sono delle metriche di velocità che fanno parte dei Segnali Essenziali delle pagine web che Google utilizza per misurare l’esperienza dell’utente. Queste metriche misurano il carico grafico con il Largest Contentful Paint (LCP), la stabilità grafica con il Cumulative Layout Shift (CLS), e l’interattività con il First Input Delay (FID)</p><h4 class="wp-block-heading">HTTPS</h4><p>L’<a href="https://ahrefs.com/blog/it/cosa-e-https/">HTTPS</a> protegge la comunicazione fra il tuo browser ed il server, bloccando possibili intercettazioni da parte degli hacker. Questo fornisce riservatezza, integrità e autenticazione alla maggior parte del traffico del WWW. Fai in modo che le tue pagine utilizzino il protocollo HTTPS e non HTTP.</p><p>Ogni sito che mostra un’icona a forma di lucchetto chiuso nella barra degli indirizzi utilizza HTTPS.</p><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-8.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-8.png" alt></noscript></figure><h4 class="wp-block-heading">Mobile friendly</h4><p>Detto in parole semplici, significa che la pagina viene mostrata in modo corretto ed è semplice da utilizzare sui dispositivi mobile.</p><p>Come fai a comprendere quanto il tuo sito sia mobile friendly? Analizza il report chiamato “Usabilità sui dispositivi mobili” all’interno di <a href="https://ahrefs.com/blog/google-search-console/">Google Search Console</a>.</p><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/25-mobile-friendliness.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/25-mobile-friendliness.png" alt></noscript></figure><p>Questo report ti informa se se alcune delle tue pagine presentano problemi e non sono mobile friendly.</p><h4 class="wp-block-heading">Navigazione protetta</h4><p>Questa è una verifica per assicurarsi che le pagine non siano ingannevoli e non contengano malware o download pericolosi.</p><h4 class="wp-block-heading">Interstiziali</h4><p>Gli <a href="https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-on" target="_blank" rel="noopener">interstiziali</a> non permettono di visualizzare il contenuto. Sono popup che coprono il contenuto principale e con i quali gli utenti devono interagire per farli chiudere.</p><h3 class="wp-block-heading">Hreflang — per siti multilingua</h3><p>L’hreflang è un attributo HTML utilizzato per specificare il targeting a livello di lingua e geografico di una specifica pagina. Se hai versioni multiple della stessa pagina in diverse lingue, puoi utilizzare l’hreflang per informare i motori di ricerca come Google di queste variazioni. Questo li aiuta a servire la versione corretta della pagina agli utenti.</p><h3 class="wp-block-heading">Manutenzione generale / salute del sito</h3><p>Queste operazioni non avranno molto impatto sul tuo posizionamento, ma sono generalmente ottime cose da sistemare per l’esperienza utente.</p><h4 class="wp-block-heading">Link corrotti</h4><p>I link corrotti sono link sul tuo sito che portano a risorse non esistenti—queste possono essere sia interne (come pagine altre pagine sul tuo stesso dominio) o esterne (come pagine su altri domini).</p><p>Puoi identificare i link corrotti sul tuo sito velocemente con il <a href="https://ahrefs.com/site-audit">Site Audit</a>, all’interno del Links report. È uno strumento gratuito all’interno di <a href="https://ahrefs.com/webmaster-tools">Ahrefs Webmaster Tools</a>.</p><p><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/6-site-audit-1.png"></p><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/6-site-audit-1.png"></noscript> <h4 class="wp-block-heading">Catene di redirect</h4><p>Le catene di redirect sono una serie di redirect che accadono fra l’URL iniziale e quella di destinazione.</p><p>Puoi identificare le catene di redirect sul tuo sito velocemente con il <a href="https://ahrefs.com/site-audit">Site Audit</a>, all’interno del Redirects report. È uno strumento gratuito all’interno di <a href="https://ahrefs.com/webmaster-tools">Ahrefs Webmaster Tools</a>.</p><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/7-redirect-chains.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/7-redirect-chains.png" alt></noscript></figure><div class="learn-more2"><div class="more-title2"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/advanced_learning.svg" width="253px" height="69px" alt="Advanced learning"><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/advanced_learning.svg" width="253px" height="69px" alt="Advanced learning"></noscript></div><div class="more-content2"><p></p><ul><li><a href="https://ahrefs.com/blog/core-web-vitals/" title="Core Web Vitals: il Page Speed è Ora Ancora Più Importante per la SEO">Core Web Vitals: il Page Speed è Ora Ancora Più Importante per la SEO</a></li><li><a href="https://ahrefs.com/blog/advanced-pagespeed-guide/" title="Come Migliorare il Page Speed dalla A alla Z (Guida Avanzata)">Come Migliorare il Page Speed dalla A alla Z (Guida Avanzata)</a></li><li><a href="https://ahrefs.com/blog/what-is-https/" title="Cos’è HTTPS? Tutto Quello Che Devi Sapere">Cos’è HTTPS? Tutto Quello Che Devi Sapere</a></li><li><a href="https://ahrefs.com/blog/hreflang-tags/" title="Hreflang: guida semplice per chi è agli inizi">Hreflang: guida semplice per chi è agli inizi</a></li></ul></div></div><div><hr class="g-devider2"></div><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Strumenti per la SEO tecnica" data-chapter="Strumenti per la SEO tecnica" data-image="https://ahrefs.com/blog/wp-content/uploads/guide/ch6.svg" data-num="6" data-section="strumenti-seo-tecnica"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/guide/ch6.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/guide/ch6.svg"></noscript></div><div class="content"><span class="ch">Part 6</span><h2>Strumenti per la SEO tecnica</h2></div></div></div><p>Questi strumenti ti aiuteranno a gestire e migliorare gli aspetti tecnici del tuo sito.</p><h3 class="wp-block-heading"><a href="https://search.google.com/search-console/about" target="_blank" rel="noopener">Google Search Console</a></h3><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-9.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-9.png" alt></noscript></figure><p>Google Search Console (prima chiamato Google Webmaster Tools) è un servizio gratuito di Google che ti aiuta a monitorare e identificare problemi con il tuo sito all’interno dei loro risultati di ricerca.</p><p>Utilizzalo per trovare e sistemare errori tecnici, inviare sitemap, vedere problemi relativi ai dati strutturati e molto altro.</p><p>Anche <a href="https://www.bing.com/toolbox/webmaster" target="_blank" rel="noopener">Bing</a> e <a href="https://webmaster.yandex.com/welcome/" target="_blank" rel="noopener">Yandex</a> hanno la loro versione di questo strumento, così come Ahrefs. <a href="https://ahrefs.com/webmaster-tools">Ahrefs Webmaster Tools</a> è uno strumento gratuito che ti permette di migliorare le prestazioni SEO del tuo sito. Ti consente di:</p><ul><li>Monitorare lo stato di salute SEO del tuo sito</li><li>Analizzare 100+ problematiche SEO</li><li>Vedere tutti i tuoi backlink</li><li>Vedere le parole chiave per le quali ti posizioni</li><li>Scoprire quanto traffico ricevono le tue pagine</li><li>Trovare opportunità di link interni</li><li>È la nostra risposta ai limiti di Google Search Console</li></ul><h3 class="wp-block-heading"><a href="https://search.google.com/test/mobile-friendly" target="_blank" rel="noopener">Google’s Mobile-Friendly Test</a></h3><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-10.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-10.png" alt></noscript></figure><p>Il Mobile-Friendly Test di Google consente di capire quando facilmente un utente può utilizzare la tua pagina su di un dispositivo mobile. Identifica anche problematiche specifiche a livello di usabilità come testi troppo piccoli da leggere, plugin incompatibili e altro.</p><p>Il mobile-friendly test mostra cosa vede Google quando scansiona la pagina. Puoi anche utilizzare il <a href="https://search.google.com/test/rich-results" target="_blank" rel="noopener">Rich Result Test</a> per capire cosa Google vede per i dispositivi mobile e quelli desktop.</p><h3 class="wp-block-heading"><a href="https://developers.google.com/web/tools/chrome-devtools/" target="_blank" rel="noopener">Chrome DevTools</a></h3><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-11.jpg" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-11.jpg" alt></noscript></figure><p>Il Chrome DevTools è uno strumento di debugging integrato all’interno di Chrome. Utilizzalo per fare il debug di problemi legati alla velocità della pagina, migliorare le prestazioni di rendering della pagine e molto altro.</p><p>Dal punto di vista della SEO tecnica, i suoi utilizzi sono infiniti.</p><h3 class="wp-block-heading"><a href="https://ahrefs.com/seo-toolbar">Toolbar di Ahrefs</a></h3><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-11.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-11.png" alt></noscript></figure><p>La Toolbar di Ahrefs è un’estensione gratuita per <a href="https://chrome.google.com/webstore/detail/ahrefs-seo-toolbar/hgmoccdbjhknikckedaaebbpdeebhiei" target="_blank" rel="noopener">Chrome</a> e <a href="https://addons.mozilla.org/en-US/firefox/addon/ahrefs-seo-toolbar/" target="_blank" rel="noopener">Firefox</a> che fornisce utili dati relativi alla SEO per le pagine e i siti che visiti.</p><p>Le funzionalità gratuite sono:</p><ul><li>Report SEO on-page</li><li>Redirect tracer con Header HTTP </li><li>Controllo di link rotti</li><li>Evidenziatore di Link</li><li>Posizioni nella SERP</li></ul><p>In aggiunta, se sei un utente Ahrefs, ottieni:</p><ul><li>Metriche SEO per ogni pagina o sito che visiti, e anche per i risultati della ricerca Google</li><li>Metriche sulle parole chiave, come volume di ricerca e difficoltà di posizionamento direttamente nella SERP</li><li>Export dei risultati della SERP</li></ul><h3 class="wp-block-heading"><a href="https://developers.google.com/speed/pagespeed/insights/" target="_blank" rel="noopener">PageSpeed Insights</a></h3><figure class="wp-block-image is-style-default"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-12.png" alt><noscript><img decoding="async" src="https://ahrefs.com/blog/it/wp-content/uploads/2021/07/pasted-image-0-12.png" alt></noscript></figure><p>Il PageSpeed Insights ti permette di analizzare la velocità di caricamento delle tue pagine web. Oltre ad un punteggio delle tue prestazioni, fornisce anche consigli azionabili per far caricare le pagine più velocemente.</p><h2 class="wp-block-heading">Per concludere</h2><p>Tutto questo è solo la punta dell’iceberg in termini di SEO tecnica. Ora dovresti però comprenderne le basi, e all’interno di ogni sezione sono presenti link per approfondire tutti gli aspetti. Ci sono molte altre cose di cui non abbiamo parlato in questa guida; ho quindi messo insieme una lista che ti aiuterà ad approfondire.</p><p><strong>Obiettivo specifico:</strong></p><ul><li><a href="https://ahrefs.com/blog/seo-for-pdfs/">SEO dei PDF</a></li><li><a href="https://ahrefs.com/blog/image-seo/">SEO per le immagini</a></li><li><a href="https://ahrefs.com/blog/javascript-seo/">SEO e JavaScript</a></li></ul><p><strong>Relative alla infrastruttura</strong></p><ul><li><a href="https://developer.mozilla.org/en-US/docs/Web/HTTP/Status">Status codes</a></li><li><a href="https://ahrefs.com/blog/301-redirects/">Redirect</a></li><li><a href="https://blog.cloudflare.com/http-3-vs-http‑2/">HTTP/2/3</a></li><li><a href="https://en.wikipedia.org/wiki/Content_delivery_network">CDN</a></li><li><a href="https://en.wikipedia.org/wiki/Load_balancing_(computing)">Load Balancing</a></li><li><a href="https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers">Header HTTP</a></li></ul><p><strong>Relativi al sito web</strong></p><ul><li><a href="https://ahrefs.com/blog/advanced-pagespeed-guide/">Page speed</a></li><li><a href="https://amp.dev/">AMP</a></li><li><a href="https://web.dev/progressive-web-apps/">PWA</a></li><li><a href="https://developers.google.com/search/mobile-sites/mobile-seo/separate-urls">Siti di tipo M.</a></li><li><a href="https://en.wikipedia.org/wiki/Query_string">Gestione dei Parametri</a></li><li><a href="https://en.wikipedia.org/wiki/Faceted_search">Navigazione a Faccette</a></li><li><a href="https://ahrefs.com/blog/rel-prev-next-pagination/">Paginazione</a></li><li><a href="https://ahrefs.com/blog/sitelinks/">Sitelink</a></li><li><a href="https://developers.google.com/search/blog/2017/01/what-crawl-budget-means-for-googlebot">Crawl budget</a></li><li><a href="https://www.searchenginejournal.com/edge-seo-get-started/325931/">Edge SEO / serverless SEO</a></li><li><a href="https://ahrefs.com/blog/remove-urls-from-google/">Rimozione delle pagine</a></li><li><a href="https://ahrefs.com/blog/website-structure/">Architettura del sito / tassonomia</a></li><li><a href="https://ahrefs.com/blog/seo-friendly-urls/">URL</a></li></ul><p><strong>Processi</strong></p><ul><li><a href="https://www.youtube.com/watch?v=G_9-AkZch4k">Audit SEO Tecnica</a></li><li><a href="https://www.contentkingapp.com/academy/website-migrations/">Migrazioni</a></li><li><a href="https://www.seopythonistas.com/">Automazioni / python</a></li><li><a href="https://www.suganthan.com/blog/logfile-analysis-seo/">Analisi dei file di log</a></li><li><a href="https://seotesting.com/blog/seo-testing-guide">Test SEO</a></li></ul><p><strong>Misti</strong></p><ul><li><a href="https://www.onely.com/blog/principles-regular-expressions-seo/">Regex</a></li><li><a href="https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/User-Agent">User Agent</a></li></ul><p>Divertiti a esplorare e imparare. Scrivimi su <a href="https://twitter.com/patrickstox" target="_blank" rel="noopener">Twitter</a> se hai domande.</p> </span></div></div></div></div></div></div><div id="tooltip__copielink" class="hide"><p class="text-xs-left">Copia il link</p></div><footer class="post-footer"><div class="container"><div class="post-content"><div class="article-stats-footer article-stats-footer-grid"><div id="bsubscr" class="share-post-top-bottom subscr-fright" style="padding-bottom: 0px;"><div class="subscr-fright-bg-img"></div><div class="h6">Get the week's best marketing content</div><form class="mc4wp-form" onsubmit="return false"> <input type="hidden" name="emailFoot" value=""><div class=".mc4wp-form-fields"><div class="form-group"> <label class="sr-only"><span class="screen-reader-text">Email Subscription</span></label> <input type="email" id="sMailBFooter" placeholder="Enter your email" aria-label="Enter your email" required=""><div class="bg-submit"> <a id="sSubscrBtnBottom" class="btn-primary btn-more" href="/">Subscribe</a></div><div class="mc4wp-response mc4wp-alert mc4wp-error"><p id="subscrBResponse" style="display:none;"></p></div></div></div> <label style="display: none !important;">Leave this field empty if you're human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off"></label></form></div> </div></div></div></footer><div class="container" style="padding-top: 0px;"><div class="post-content"><div class="author-meta post-footer"><div class="l"><div class="imageWrapper main-img"><noscript><img title="Patrick Stox" src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/authors/PatrickStox.jpg"></noscript><img class="lazyload" title="Patrick Stox" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/it/wp-content/themes/Ahrefs-4/images/authors/PatrickStox.jpg"></div><div class="imageWrapper author-avatar main-img-mob"><img src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/it/wp-content/uploads/2020/05/Screenshot-2019-11-06-at-00.57.29-426x425.png" width="145" height="145" alt="Patrick Stox" class="lazy lazy-hidden avatar avatar-145 wp-user-avatar wp-user-avatar-145 alignnone photo" /><noscript><img src="https://ahrefs.com/blog/it/wp-content/uploads/2020/05/Screenshot-2019-11-06-at-00.57.29-426x425.png" width="145" height="145" alt="Patrick Stox" class="avatar avatar-145 wp-user-avatar wp-user-avatar-145 alignnone photo" /></noscript></div></div><div class="r"><div><div class="authors"><div class="articleBy"><div class="h4">Articolo di</div> <a href="https://ahrefs.com/blog/it/author/patrick-stox/" title="Posts by Patrick Stox" rel="author"> <span class="fn"><div class="h5">Patrick Stox</div></span> </a></div><div class="contributors"><div class="h4">Collaboratori</div><div class="coauthor-name" style="line-height: 25px"><a href="https://ahrefs.com/blog/it/author/joshua-hardwick/" title="Joshua Hardwick" class=""><div class="coauthor-avatar"><img src="//ahrefs.com/blog/it/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://secure.gravatar.com/avatar/a8a27ac50ee9b44d2828afe3c1fbe229?s=60&d=mm&r=g" width="60" height="60" alt="Avatar" class="lazy lazy-hidden avatar avatar-60 wp-user-avatar wp-user-avatar-60 photo avatar-default" /><noscript><img src="https://secure.gravatar.com/avatar/a8a27ac50ee9b44d2828afe3c1fbe229?s=60&d=mm&r=g" width="60" height="60" alt="Avatar" class="avatar avatar-60 wp-user-avatar wp-user-avatar-60 photo avatar-default" /></noscript></div></a></div></div></div><div class="author-desc"> Patrick Stox è Product Advisor, Technical SEO e Brand Ambassador di Ahrefs. E’ tra gli organizzatori di Raleigh SEO Meetup, Raleigh SEO Conference, Beer & SEO Meetup, Findability Conference, e moderatore di /r/TechSEO.</div><div class="author-social"> <a class="webpage author-link" href="https://patrickstox.com/" target="_blank" rel="noopener" aria-label="Site"><span class="glyphicon glyphicon-home"></span></a><a class="twitter" href="https://twitter.com/patrickstox" target="_blank" rel="noopener nofollow" aria-label="Twitter"><i class="fa fa-twitter"></i></a><a class="facebook" href="https://facebook.com/patrickstox" target="_blank" rel="noopener nofollow" aria-label="Facebook"><i class="fa fa-facebook"></i></a><a class="linkedin" href="https://linkedin.com/in/patrickstox" target="_blank" rel="noopener nofollow" aria-label="LinkedIn"><i class="fa fa-linkedin"></i></a></div><div class="m-contr"><div class="contributors"><div class="h4">Collaboratori</div><div class="coauthor-name" style="line-height: 25px"><a 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