Frequently Asked Questions

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class="layoutwidth-inner"> <div class="inner"> <h1 class="title animated" data-animate="fadeInDown" data-animate-delay="200">Frequently Asked Questions</h1> </div> </div> </div> </div> </div> </div> <div data-rocket-location-hash="16e0971fb612d72061873257ecfe3f75" data-module="banner" class="module module-banner style-compact layout-default bg-dark-navy" id="banner-2"> <div data-rocket-location-hash="e0c2c6d8b499be218e42d831505fd0a6" class="slider"> <div class="banner layout-background bg-light-grey banner-center"> <div class="layoutwidth"> <div class="layoutwidth-inner"> <div class="inner"> <div class="content animated " data-animate="fadeInDown" data-animate-delay="400"><p>Below are some of the most common questions we receive from clients. We aim to provide clear communication and tailored solutions to meet each client’s unique needs. If you have additional questions or would like to discuss a project, please <a href="https://www.viabrand.com.au/contact/">contact us</a>.</p></div> </div> </div> </div> </div> </div> </div> <div data-rocket-location-hash="ebc4b791a245919d4711c0a9a1ae7122" data-module="accordion" class="module module-accordion layout-default title-center content-center buttons-center bg-white accordion-center" id="faqs"> <div class="layoutwidth"> <div class="left-wrapper"> <div class="title-block"> <h2 class="title">FAQs</h2> </div> </div> <div class="right-wrapper"> <ul data-component="accordion" class="component component-accordion accordion-list"> <li class="accordion-item "> <a class="accordion-title"> Q: What services do you offer? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: What services do you offer?</h2> </div> <div class="content"> <p>A: We offer a range of creative services including branding, graphic design, web development, social media management, copywriting, photography and video production, digital marketing and traditional marketing.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: What is your process for developing a brand? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: What is your process for developing a brand?</h2> </div> <div class="content"> <p>A: Our branding process typically involves a discovery phase, research and analysis, brand strategy development, visual identity design, and brand implementation across various touchpoints. We work closely with our clients to ensure their brand accurately reflects their values and resonates with their target audience.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: How much do your services cost? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: How much do your services cost?</h2> </div> <div class="content"> <p>A: Our pricing varies depending on the scope of the project and the specific services needed. We provide tailored quotes for each project and work within our clients’ budgets whenever possible.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: How long does it take to complete a project? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: How long does it take to complete a project?</h2> </div> <div class="content"> <p>A: The timeline for a project varies depending on the scope and complexity of the project. We provide estimated timelines for each project during the discovery phase and work diligently to meet deadlines.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: How involved will I be in the creative process? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: How involved will I be in the creative process?</h2> </div> <div class="content"> <p>A: We value collaboration with our clients and aim to involve them in the creative process as much or as little as they prefer. We work closely with our clients to ensure their vision is brought to life while also providing our expertise and creative insights.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: What industries do you specialise in? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: What industries do you specialise in?</h2> </div> <div class="content"> <p>A: We have worked with clients in a variety of industries, including professional services, technology, education, manufacturing and distribution, lifestyle and more. We approach each project with a fresh perspective and tailor our services to meet our clients’ unique needs.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: Can you provide examples of your previous work? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: Can you provide examples of your previous work?</h2> </div> <div class="content"> <p>A: Yes, we are happy to provide a portfolio of our previous work upon request. You can view our work by visiting our <a href="https://www.viabrand.com.au/work/">work page here</a>.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: What is the difference between marketing and advertising? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: What is the difference between marketing and advertising?</h2> </div> <div class="content"> <p>A: Marketing is a broader term that encompasses all activities involved in promoting and selling a product or service, including market research, branding, public relations, and advertising. Advertising, on the other hand, refers specifically to paid promotions through various media channels.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: How do you measure the success of a marketing campaign? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: How do you measure the success of a marketing campaign?</h2> </div> <div class="content"> <p>A: The success of a marketing campaign can be measured through various metrics, such as website traffic, social media engagement, leads generated, conversions, and sales. We use a combination of analytics tools and performance indicators to track the effectiveness of our campaigns and make data-driven decisions.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: What is the best social media platform for my business? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: What is the best social media platform for my business?</h2> </div> <div class="content"> <p>A: The best social media platform for your business depends on your target audience and marketing goals. For example, if your target audience is primarily younger demographics, platforms such as Instagram and TikTok may be more effective, while LinkedIn may be more suitable for B2B marketing. We conduct market research and analysis to determine the most appropriate social media channels for each client.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: How do you create effective email marketing campaigns? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: How do you create effective email marketing campaigns?</h2> </div> <div class="content"> <p>A: Effective email marketing campaigns require a combination of compelling content, visually appealing design, targeted messaging, and personalisation. We use segmentation and automation tools to personalise emails for each recipient and track open and click-through rates to optimise performance.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: What is SEO and why is it important? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: What is SEO and why is it important?</h2> </div> <div class="content"> <p>A: SEO, or search engine optimisation, is the practice of optimising your website to rank higher in search engine results pages. It is important because higher rankings can lead to increased organic traffic, better visibility, and improved credibility for your brand. We conduct keyword research, on-page optimisation, and link building to improve our clients’ SEO rankings.</p> </div> </div> </li> <li class="accordion-item "> <a class="accordion-title"> Q: Do you provide paid advertising services? <span class="accordion-symbol"></span> <span class="accordion-right-symbol"> <svg version="1.1" id="Layer_1" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 798.9 442.8" style="enable-background:new 0 0 798.9 442.8;" xml:space="preserve"><path fill="currentColor" d="M569,3.5l-19.8,19.8c-4.7,4.7-4.7,12.3,0,17l155.1,155.1H12c-6.6,0-12,5.4-12,12v28c0,6.6,5.4,12,12,12h692.3L549.2,402.5 c-4.7,4.7-4.7,12.3,0,17l19.8,19.8c4.7,4.7,12.3,4.7,17,0l209.4-209.4c4.7-4.7,4.7-12.3,0-17L586,3.5C581.3-1.2,573.7-1.2,569,3.5z" /></svg> </span> </a> <div class="accordion-detail"> <div class="title-block"> <h2 class="title">Q: Do you provide paid advertising services?</h2> </div> <div class="content"> <p>A: Yes, we offer paid advertising services through various channels such as Google Ads, Facebook Ads, Instagram Ads and Billboard Ads. 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