World Health Organization and TikTok to Collaborate for Science-Based Wellbeing

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href="https://www.redbrick.me/tv/top-ten-television/"> <span>Top Ten</span> </a></li> </ul> <ul class="post-list"> <li class="post-item"> <a href="https://www.redbrick.me/sidemens-reality-show-inside-returns-for-season-2-on-netflix/"> <img width="1170" height="1170" src="https://www.redbrick.me/wp-content/uploads/2024/11/IMG_5589.jpg" class="featured-image wp-post-image" alt="Inside" style="object-position: center center;" srcset="https://www.redbrick.me/wp-content/uploads/2024/11/IMG_5589.jpg 1170w, https://www.redbrick.me/wp-content/uploads/2024/11/IMG_5589-600x600.jpg 600w, https://www.redbrick.me/wp-content/uploads/2024/11/IMG_5589-768x768.jpg 768w" sizes="(max-width: 1170px) 100vw, 1170px" /> <div class="tint section--tv"></div> <div class="text-overlay"> <h1 class="title">Sidemen’s Reality Show Inside Returns for Season 2 – Exclusively on Netflix</h1> </div> </a> </li> <li class="post-item"> <a href="https://www.redbrick.me/editors-picks-what-to-watch-and-play-november-2024/"> 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href="https://www.redbrick.me/web-series-highlights-that-library-show/"> <img width="1170" height="1107" src="https://www.redbrick.me/wp-content/uploads/2024/10/5AF03BE5-9A93-449D-8A44-E16854C002A6.jpeg" class="featured-image wp-post-image" alt="Derek Gerard, That Library Show host" style="object-position: center 30%;" srcset="https://www.redbrick.me/wp-content/uploads/2024/10/5AF03BE5-9A93-449D-8A44-E16854C002A6.jpeg 1170w, https://www.redbrick.me/wp-content/uploads/2024/10/5AF03BE5-9A93-449D-8A44-E16854C002A6-600x568.jpeg 600w, https://www.redbrick.me/wp-content/uploads/2024/10/5AF03BE5-9A93-449D-8A44-E16854C002A6-768x727.jpeg 768w" sizes="(max-width: 1170px) 100vw, 1170px" /> <div class="tint section--tv"></div> <div class="text-overlay"> <h1 class="title">Web Series Highlights: That Library Show</h1> </div> </a> </li> </ul> </div> <div class="submenu item-383611"> <ul class="subcategories"> <li class="back-button"> <span>< Back</span> </li> <li><a href="https://www.redbrick.me/gaming/"> <span>All Gaming</span> </a></li> <li><a href="https://www.redbrick.me/gaming/feature-gaming/"> <span>Features</span> </a></li> <li><a href="https://www.redbrick.me/gaming/review-gaming/"> <span>Review</span> </a></li> <li><a href="https://www.redbrick.me/gaming/news-gaming/"> <span>News</span> </a></li> </ul> <ul class="post-list"> <li class="post-item"> <a href="https://www.redbrick.me/game-devs-vs-putin/"> <img width="1358" height="1320" src="https://www.redbrick.me/wp-content/uploads/2024/11/stalker-2-front-piece-e1731584542450.jpg" class="featured-image wp-post-image" alt="STALKER" style="object-position: unset;" srcset="https://www.redbrick.me/wp-content/uploads/2024/11/stalker-2-front-piece-e1731584542450.jpg 1358w, https://www.redbrick.me/wp-content/uploads/2024/11/stalker-2-front-piece-e1731584542450-600x583.jpg 600w, https://www.redbrick.me/wp-content/uploads/2024/11/stalker-2-front-piece-e1731584542450-1200x1166.jpg 1200w, 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1365w" sizes="(max-width: 1707px) 100vw, 1707px" /> <div class="tint section--gaming"></div> <div class="text-overlay"> <h1 class="title">To Guide or Not to Guide</h1> </div> </a> </li> <li class="post-item"> <a href="https://www.redbrick.me/frostpunk-2-a-bigger-but-less-personal-sequel/"> <img width="1500" height="500" src="https://www.redbrick.me/wp-content/uploads/2024/11/frostpunk-overlook.jpg" class="featured-image wp-post-image" alt="Frostpunk 2" style="object-position: unset;" srcset="https://www.redbrick.me/wp-content/uploads/2024/11/frostpunk-overlook.jpg 1500w, https://www.redbrick.me/wp-content/uploads/2024/11/frostpunk-overlook-600x200.jpg 600w, https://www.redbrick.me/wp-content/uploads/2024/11/frostpunk-overlook-1200x400.jpg 1200w, https://www.redbrick.me/wp-content/uploads/2024/11/frostpunk-overlook-768x256.jpg 768w" sizes="(max-width: 1500px) 100vw, 1500px" /> <div class="tint section--gaming"></div> <div class="text-overlay"> <h1 class="title">Frostpunk 2: A Bigger But Less Personal Sequel</h1> </div> </a> </li> <li class="post-item"> <a href="https://www.redbrick.me/editors-picks-what-to-watch-and-play-november-2024/"> <img width="2560" height="1707" src="https://www.redbrick.me/wp-content/uploads/2024/11/bruno-guerrero-hMmcoUvaMNY-unsplash-min-scaled.jpg" class="featured-image wp-post-image" alt="Film" style="object-position: unset;" srcset="https://www.redbrick.me/wp-content/uploads/2024/11/bruno-guerrero-hMmcoUvaMNY-unsplash-min-scaled.jpg 2560w, https://www.redbrick.me/wp-content/uploads/2024/11/bruno-guerrero-hMmcoUvaMNY-unsplash-min-600x400.jpg 600w, https://www.redbrick.me/wp-content/uploads/2024/11/bruno-guerrero-hMmcoUvaMNY-unsplash-min-1200x800.jpg 1200w, https://www.redbrick.me/wp-content/uploads/2024/11/bruno-guerrero-hMmcoUvaMNY-unsplash-min-150x100.jpg 150w, https://www.redbrick.me/wp-content/uploads/2024/11/bruno-guerrero-hMmcoUvaMNY-unsplash-min-768x512.jpg 768w, 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https://www.redbrick.me/wp-content/uploads/2024/12/william-zhang-6En4WYsNYXM-unsplash-150x100.jpg 150w, https://www.redbrick.me/wp-content/uploads/2024/12/william-zhang-6En4WYsNYXM-unsplash-768x512.jpg 768w, https://www.redbrick.me/wp-content/uploads/2024/12/william-zhang-6En4WYsNYXM-unsplash-1536x1024.jpg 1536w, https://www.redbrick.me/wp-content/uploads/2024/12/william-zhang-6En4WYsNYXM-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /> <div class="tint section--travel"></div> <div class="text-overlay"> <h1 class="title">72 Hours in…Prague</h1> </div> </a> </li> <li class="post-item"> <a href="https://www.redbrick.me/72-hours-in-copenhagen-at-christmas/"> <img width="1048" height="1191" src="https://www.redbrick.me/wp-content/uploads/2024/12/Screenshot-2024-12-01-at-09.42.40.png" class="featured-image wp-post-image" alt="" style="object-position: unset;" srcset="https://www.redbrick.me/wp-content/uploads/2024/12/Screenshot-2024-12-01-at-09.42.40.png 1048w, 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https://www.redbrick.me/wp-content/uploads/2024/12/IMG_6372-1536x1152.jpeg 1536w, https://www.redbrick.me/wp-content/uploads/2024/12/IMG_6372-2048x1536.jpeg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /> <div class="tint section--travel"></div> <div class="text-overlay"> <h1 class="title">72 Hours in…Siem Reap</h1> </div> </a> </li> </ul> </div> <div class="submenu item-383614"> <ul class="subcategories"> <li class="back-button"> <span>< Back</span> </li> <li><a href="https://www.redbrick.me/lifestyle/"> <span>All Life&Style</span> </a></li> <li><a href="https://www.redbrick.me/lifestyle/fierce-and-finished/"> <span>Fierce&Finished</span> </a></li> <li><a href="https://www.redbrick.me/lifestyle/sex-and-relationships/"> <span>Relationships</span> </a></li> <li><a href="https://www.redbrick.me/lifestyle/fashion/"> <span>Fashion</span> </a></li> <li><a href="https://www.redbrick.me/lifestyle/health-lifestyle/"> <span>Health</span> </a></li> <li><a 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encoding="utf-8" ?> <svg xmlns="http://www.w3.org/2000/svg" version="1.1" fill="currentColor" viewBox="0 0 32 32" width="32px" height="32px"> <path d="M12 0 A12 12 0 0 0 0 12 A12 12 0 0 0 12 24 A12 12 0 0 0 18.5 22.25 L28 32 L32 28 L22.25 18.5 A12 12 0 0 0 24 12 A12 12 0 0 0 12 0 Z M12 4 A8 8 0 0 1 12 20 A8 8 0 0 1 12 4 Z"/> </svg> <div class="search-bar"> <form id="search-form" action="/"> <input id="search-field" type="search" name="s" placeholder="Search"/> </form> <div class="rest-of-screen"></div> </div> </div> </div> </header> <script src="https://cdn.jsdelivr.net/npm/ad-auris-iframe-distribution@latest/script.js"></script> <main class="post"> <div class="featured-image-box"> <img width="1920" height="1280" src="https://www.redbrick.me/wp-content/uploads/2024/11/national-cancer-institute-L8tWZT4CcVQ-unsplash.jpg" class="featured-image wp-post-image" alt="" style="object-position: center center;" srcset="https://www.redbrick.me/wp-content/uploads/2024/11/national-cancer-institute-L8tWZT4CcVQ-unsplash.jpg 1920w, https://www.redbrick.me/wp-content/uploads/2024/11/national-cancer-institute-L8tWZT4CcVQ-unsplash-600x400.jpg 600w, https://www.redbrick.me/wp-content/uploads/2024/11/national-cancer-institute-L8tWZT4CcVQ-unsplash-1200x800.jpg 1200w, https://www.redbrick.me/wp-content/uploads/2024/11/national-cancer-institute-L8tWZT4CcVQ-unsplash-150x100.jpg 150w, https://www.redbrick.me/wp-content/uploads/2024/11/national-cancer-institute-L8tWZT4CcVQ-unsplash-768x512.jpg 768w, https://www.redbrick.me/wp-content/uploads/2024/11/national-cancer-institute-L8tWZT4CcVQ-unsplash-1536x1024.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> <div class="text-overlay"> <div class="constrained"> <h1 class="title">World Health Organization and TikTok to Collaborate for Science-Based Wellbeing</h1> </div> </div> </div> <iframe style="width: 100%; height: 100px; border: none; display: none" data-org=ae70e9f4f1b5ba5296b0189a1dceac11.70728f allowfullscreen="false" allowtransparency allow="clipboard-read; clipboard-write" frameborder="0" id="ad-auris-iframe" scrolling="no"></iframe> <div class="grid-container"> <article class="section--tech"> <div class="constrained"> <div class="excerpt"> <p>Sci&Tech Editor Sophie Webb considers the announcement of a collaboration between the World Health Organization and online platform TikTok</p> </div> <div class="info-box"> <div class="author-box"> <div class="author-details"> <div class="author-name"> Written by <a href="https://www.redbrick.me/author/sophiewebb32/" title="Sophie Webb">Sophie Webb</a> </div> <div class="author-bio">sci&tech editor studying genomic medicine :))</div> </div> </div> <div class="timestamps"> <div class="publish-time"> <span class="label">Published</span> <time datetime="2024-12-01T14:00:20+00:00">at 14:00 on 1 December 2024</time> </div> </div> <div class="photographer-credits"> <span class="label">Images by</span> <a href="https://unsplash.com/photos/person-wearing-lavatory-gown-with-green-stethoscope-on-neck-using-phone-while-standing-L8tWZT4CcVQ">National Cancer Institute</a> </div> </div> <div class="post-body"> <p><span style="font-weight: 400;">Recently, the World Health Organization (WHO) </span><a href="https://www.who.int/news/item/26-09-2024-who-and-tiktok-to-collaborate-on-more-science-based-information-on-health-and-well-being"><span style="font-weight: 400;">put out a press release</span></a><span style="font-weight: 400;"> detailing their upcoming collaboration with TikTok, which they innocuously describe as ‘a platform for short-form mobile videos’. Intended to last one year, this partnership is intended to improve the accessibility and reliability of information shared online about health – most of all, by uplifting information which is fact-checked and evidence-based.</span></p> <p><span style="font-weight: 400;">In the release, WHO underlines its intention to adapt to a young, mostly digital audience – it understands that social media has become a key information source for one in four young adults, and that this reliance on social media is likely to be reflected in many people’s decision-making and behaviours pertaining to their health. ‘See a doctor, don’t Google your symptoms’ people might say – but Googling is certainly quicker and requires less mobilisation than making and then attending a GP appointment. In their release, the WHO also acknowledges (lightly) the risks posed by misinformation which young people may encounter in online spaces such as TikTok – as the global authority on health, it is certainly in the WHO’s interests to address potentially dangerous barriers to health information posed by the unregulated digitisation of young people’s communities. WHO Chief Scientist Dr Jeremy Farrar even talks about the need to make sure that (online) platforms are ‘socially responsible’. </span></p> <figure class="wp-block-pullquote float-left size-normal"> <blockquote> <p>[…] social media users fall into ‘information silos’ […] with no room for contradictory perspectives</p> </blockquote> </figure> <p><span style="font-weight: 400;">Social media is </span><a href="https://theconversation.com/health-misinformation-is-rampant-on-social-media-heres-what-it-does-why-it-spreads-and-what-people-can-do-about-it-217059"><span style="font-weight: 400;">often heralded as having played a hand</span></a><span style="font-weight: 400;"> in recent shortfalls of health literacy, with online discussion of vaccines considered particularly inflammatory. A 2023 survey of American </span><span style="font-weight: 400;">adults </span><a href="https://www.annenbergpublicpolicycenter.org/vaccine-confidence-falls-as-belief-in-health-misinformation-grows/"><span style="font-weight: 400;">found that they were less likely to trust vaccines</span></a><span style="font-weight: 400;"> than they had been two years earlier. Researchers propose that social media may well feed on a wide-scale vulnerability towards misinformation caused by increased political polarisation and distrust in science, as well as an exacerbation of health inequalities. As a result, </span><a href="https://ajph.aphapublications.org/doi/full/10.2105/AJPH.2020.305905"><span style="font-weight: 400;">social media users fall into ‘information silos’</span></a><span style="font-weight: 400;">: online spaces which we curate to concur with our own values and beliefs, with no room for contradictory perspectives. Among older adults, </span><a href="https://misinforeview.hks.harvard.edu/article/the-battleground-of-covid-19-vaccine-misinformation-on-facebook-fact-checkers-vs-misinformation-spreaders/"><span style="font-weight: 400;">Facebook has been compared</span></a><span style="font-weight: 400;"> to a ‘battleground’ of misinformation about COVID-19 vaccines; with TikTok now the social media channel of choice among young people, researchers in health literacy have a new target. A study from the University of Chicago </span><a href="https://biologicalsciences.uchicago.edu/news/health-information-tiktok"><span style="font-weight: 400;">performed a systematic analysis</span></a><span style="font-weight: 400;"> of health-based TikTok videos, to try and scope the full extent of the problem: nearly half of videos were found to contain ‘non-factual information’; of these videos, most were produced by influencers whose backgrounds were not in health sciences. </span></p> <figure class="wp-block-pullquote float-right size-normal"> <blockquote> <p>[…] the success of ‘WHOfluencers’ will need to be measured by research studies</p> </blockquote> </figure> <p><span style="font-weight: 400;">It would seem that WHO’s approach to addressing this problem is to challenge it head-on, by collaborating with TikTok directly. Possibly inspired by the impressive reach of influencers, WHO have assembled a team of their own: </span><a href="https://www.who.int/teams/digital-health-and-innovation/digital-channels/fides"><span style="font-weight: 400;">in 2020 they launched their Fides network</span></a><span style="font-weight: 400;"> of over 800 ‘health content creators’, which TikTok now intend to work alongside. </span><a href="https://www.who.int/news/item/26-09-2024-who-and-tiktok-to-collaborate-on-more-science-based-information-on-health-and-well-being"><span style="font-weight: 400;">WHO’s Director of Digital Health and Innovation, Dr Alain Labrique</span></a><span style="font-weight: 400;">, says as much: ‘Creators who understand their audience’s needs have a unique opportunity to bridge the gap between science and real life’. WHO’s plan to combat poor health literacy is evidently not to fight back against the inevitable age of the influencer, but rather to model it in their own image – the success of ‘WHOfluencers’ will need to be measured by research studies in the coming years, but so far it demonstrates pragmatism. Improving health literacy is among the WHO’s primary interests, and as such, it may require a novel strategy to address the alarming downwards trend in young people’s health literacy, to avoid long-term consequences. </span></p> <hr /> <p><strong>Enjoyed this article? Read more from Sci&Tech here:</strong></p> <p class="title"><a href="https://www.redbrick.me/re-imagining-the-future-of-psychedelic-medicine/">Re-imagining The Future of Psychedelic Medicine</a></p> <p class="title"><a href="https://www.redbrick.me/the-secret-of-ageing-how-your-cheek-cells-could-predict-your-future/">The Secret of Ageing? 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