Best Practices for Your Video Ads

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lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105224im_/https://lh3.googleusercontent.com/iSKdW1gES4gVco0V-9jnTZ3auZlsGOzihTtGS-DtpVVdxDCriJUhw_BpcMENNhS5Lt1-M8K7xMwe-eRaXdAuAmVMNsYsqJwko7_ccYk=s900" alt="Drive awareness"> </span> </span> <span class="lb-tile__content"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Drive awareness </span> </h3> <span class="lb-tile__body"> <p>Grab the attention of more potential customers. To build brand awareness, our top recommendation is to mix video formats.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="https://web.archive.org/web/20211203105224/https://support.google.com/google-ads/answer/7041738" target="_blank" rel="noreferrer noopener"> Learn more </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105224im_/https://lh3.googleusercontent.com/7yVEJbE0wqsq94eKXdL__7lxkeElGt3yhwONZbuRSFSB2aD34XadS3AM9WBi51_N6NFr_Op9JzvoxAzVFc7a-C6xljn4CupLNUY8=s900" alt="Increase consideration"> </span> </span> <span class="lb-tile__content"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Increase consideration </span> </h3> <span class="lb-tile__body"> <p>Help more customers choose your business. By making your skippable ads longer than 20 seconds, you can significantly increase consideration for your business.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="https://web.archive.org/web/20211203105224/https://support.google.com/google-ads/answer/9755589" target="_blank" rel="noreferrer noopener"> Learn more </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105224im_/https://lh3.googleusercontent.com/MIQdroBEut6z6RGFcK6ZyQqw7mQaY3X6Zn312AVd225Cg-s65ErKUM5EueTVrq8XHqsm7JJtEKRkf-N1BoSOA9hN7o3FkYkAXIjZHw=s900" alt="Inspire action"> </span> </span> <span class="lb-tile__content"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Inspire action </span> </h3> <span class="lb-tile__body"> <p>Want more purchases, downloads, or subscriptions? In order to drive more conversions, start by setting the right budget.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="https://web.archive.org/web/20211203105224/https://support.google.com/google-ads/answer/9219326" target="_blank" rel="noreferrer noopener"> Learn more </a> </span> </span> </span> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-tile-block"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105224im_/https://lh3.googleusercontent.com/HhJh-Mu9QAAqJQtt7uwe2Gc3F6Yyb-dM2sVjzMVgc-Dcq6Zd1dwF72r6kj5BJ-n8jUjp4AYRcR9F8Rxz746fqvY12M_hviyd5NLm=s900" alt="Start your own YouTube channel"> </span> </span> <span class="lb-tile__content"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Start your own YouTube channel </span> </h3> <span class="lb-tile__body"> <p>Every day, businesses like yours use their YouTube channel to reach existing customers and find new ones. Learn how to create a channel, engage people with video, and inspire them to take the action you want.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="https://web.archive.org/web/20211203105224/https://kstatic.googleusercontent.com/files/e90e93dcea43f433e11d9e4e83335e7ea2fdaf84643f5f665bc2938ec466379dcaf22f94570e467ae763668310bea10c2a08ebc1f58546e313bed24987ff2ad8" target="_blank" rel="noreferrer noopener"> Get the guide </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105224im_/https://lh3.googleusercontent.com/vz8DxGMA_ctz9vnytjp0rxnTCXEck8_q1w38vrUUCRkcitrcg4yjuFNjmYoqzXX-pUcn0Ir4fTAYCg0jD8yIVOBBAo79uoEVjPok=s900" alt="The ABCDs of effective creative"> </span> </span> <span class="lb-tile__content"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> The ABCDs of effective creative </span> </h3> <span class="lb-tile__body"> <p>The video you use is one of the biggest factors in how well a YouTube campaign performs. Based on studies of thousands of video ads, these data-backed guidelines can help you create an ad that gets noticed – and gets results.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="https://web.archive.org/web/20211203105224/https://kstatic.googleusercontent.com/files/c9521f6235460f300a03ad94db501f09ab732a9f700e9828157a4cd6d58992253e145eb812468eb0602089654b4eef76ec17cbe865fa41602ac5e94903af61ea" target="_blank" rel="noreferrer noopener"> Get the guide </a> </span> </span> </span> </div> </div> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewbox="0 0 45 45" 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