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Commercial and pharma product launch strategy | Clarivate
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text-primary ">Commercial and pharma product launch strategy</h1> <p class="lead text-black">Respond to evolving customer dynamics and value drivers</p> </div> <div class="col-lg-5 h-100 d-lg-flex justify-content-lg-end align-items-lg-end pb-lg-4"> <div class="btn-wrapper d-inline-block"> <a href="#gate-d1775479-08b6-461e-a75c-04f6015ee82c" class="btn btn-purple" > <span>Speak to our team</span> </a> </div> </div> </div> </div> </div> </section> <!-- Begin modules --> <div class="modules-wrapper position-relative "> <section class="module content module-keypoints bg-white " > <div class="container"> <!-- Start section title and subtitle --> <div class="row justify-content-start"> <div class="col-sm-10 col-md-9 col-lg-7 "> <div class="section-title"> <h2 class="text-warm-purple text-start">Strategically launch and position your product in the market for maximum patient benefit</h2> <p class="lead text-black text-start">Transform your sales and account management strategies and skillsets in response to evolving customer dynamics and value drivers.</p> </div> </div> </div> <!-- End section title and subtitle --> <!-- Start column row --> <div class="row "> <!-- Start keypoint cell --> <div class="col-lg-4 mb-5 mb-lg-0"> <div class="ps-20 pe-0 border-left border-medium-gray h-100 pictogram-column"> <div class="item"> <div> <img decoding="async" src="https://clarivate.com/life-sciences-healthcare/wp-content/themes/clarivate/src/img/pictograms/PI_pictogram-031_Light-theme.svg" alt="" width="90" height="90" /> </div> <div> <h5 class="text-black">Comprehensive datasets</h5> <p class="text-black">Take advantage of our comprehensive datasets, analytics and cross-functional team’s experience and knowledge to build and execute your commercial launch strategy for biopharma products, differentiate your product and ensure success across the biopharma new product launch process.</p> </div> </div> </div> </div> <!-- End keypoint cell --> <!-- Start keypoint cell --> <div class="col-lg-4 mb-5 mb-lg-0"> <div class="ps-20 pe-0 border-left border-medium-gray h-100 pictogram-column"> <div class="item"> <div> <img decoding="async" src="https://clarivate.com/life-sciences-healthcare/wp-content/themes/clarivate/src/img/pictograms/PI_pictogram-010_Light-theme.svg" alt="" width="90" height="90" /> </div> <div> <h5 class="text-black">Best-in-class data</h5> <p class="text-black"> Our best-in-class data stack and robust methodologies provide insight into the constantly changing influences over care decisions, including clinical standards of care, system and payer affiliations, digital influence and more.</p> </div> </div> </div> </div> <!-- End keypoint cell --> <!-- Start keypoint cell --> <div class="col-lg-4 mb-5 mb-lg-0"> <div class="ps-20 pe-0 border-left border-medium-gray h-100 pictogram-column"> <div class="item"> <div> <img decoding="async" src="https://clarivate.com/life-sciences-healthcare/wp-content/themes/clarivate/src/img/pictograms/PI_pictogram-036_Light-theme.svg" alt="" width="90" height="90" /> </div> <div> <h5 class="text-black">Unrivaled market expertise</h5> <p class="text-black">When combined with our market expertise, your sales teams can effectively engage the right contacts and uncover sales opportunities not seen by other vendors.</p> </div> </div> </div> </div> <!-- End keypoint cell --> </div> <!-- End column row --> </div> </section><section class="module content module-tabs bg-gradient-purple-blue-opacity overflow-hidden pt-lg-140 pb-lg-140 pt-80 pb-80" > <div class="container"> <!-- Start section title and subtitle --> <div class="row justify-content-start"> <div class="col-sm-10 col-md-9 col-lg-7 "> <div class="section-title"> <h2 class="text-primary text-start">How we help</h2> </div> </div> </div> <!-- End section title and subtitle --> </div> <div class="container"> <div class="row"> <div class="col-12"> <div class="row"> <div class="col-lg-4 d-lg-none order-0"> <div class="mb-40"> <div class="dropdown filters-dropdown"> <button type="button" class="btn d-flex align-items-center justify-content-between btn-white w-100" role="button" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false"> <span>Integrated patient journey mapping</span> <i class="material-symbols-outlined">segment</i> </button> <div class="dropdown-menu dropdown-menu-btn-outline-primary" aria-labelledby="dropdownMenuLink"> <button class="dropdown-item close-filter" type="button" role="button"> <span class="material-symbols-outlined">close</span> </button> <button type="button" class="dropdown-item" data-js-toggle="tab" data-js-target="#tab-a995a0e21a6add114eb9b441ff331101-2" role="button"> Integrated patient journey mapping </button> <button type="button" class="dropdown-item" data-js-toggle="tab" data-js-target="#tab-6bfeefcd4adb968a8010ad8d556d6f91-2" role="button"> Physician influencer and KOL identification </button> <button type="button" class="dropdown-item" data-js-toggle="tab" data-js-target="#tab-eb0e0f68f6b8c32860397d283e97cf60-2" role="button"> Account segmentation and targeting </button> <button type="button" class="dropdown-item" data-js-toggle="tab" data-js-target="#tab-a351c29bf01397ac7b49cef67d5bd0dd-2" role="button"> Product and launch planning </button> <button type="button" class="dropdown-item" data-js-toggle="tab" data-js-target="#tab-140b60182f7191fa1701f2b385275d25-2" role="button"> Brand tracking and optimization </button> <button type="button" class="dropdown-item" data-js-toggle="tab" data-js-target="#tab-6f1f2fc407d3ab0b0e64f9a484fde076-2" role="button"> Value messaging </button> <button type="button" class="dropdown-item" data-js-toggle="tab" data-js-target="#tab-1e68cfc95d7d3b2cdbc05e16d8bb1049-2" role="button"> Sales force effectiveness </button> </div> </div> </div> </div> <div class="col-lg-3 order-1 tabs-vertical tabs-vertical-left d-none d-lg-flex"> <ul class="nav nav-tabs w-100 flex-column" role="tablist"> <li class="nav-item"> <a class="nav-link active" data-bs-toggle="tab" aria-current="page" href="#tab-a995a0e21a6add114eb9b441ff331101-2" role="tab" aria-controls="tab-a995a0e21a6add114eb9b441ff331101-2" aria-selected="true">Integrated patient journey mapping</a> </li> <li class="nav-item"> <a class="nav-link " data-bs-toggle="tab" aria-current="page" href="#tab-6bfeefcd4adb968a8010ad8d556d6f91-2" role="tab" aria-controls="tab-6bfeefcd4adb968a8010ad8d556d6f91-2" aria-selected="false">Physician influencer and KOL identification</a> </li> <li class="nav-item"> <a class="nav-link " data-bs-toggle="tab" aria-current="page" href="#tab-eb0e0f68f6b8c32860397d283e97cf60-2" role="tab" aria-controls="tab-eb0e0f68f6b8c32860397d283e97cf60-2" aria-selected="false">Account segmentation and targeting</a> </li> <li class="nav-item"> <a class="nav-link " data-bs-toggle="tab" aria-current="page" href="#tab-a351c29bf01397ac7b49cef67d5bd0dd-2" role="tab" aria-controls="tab-a351c29bf01397ac7b49cef67d5bd0dd-2" aria-selected="false">Product and launch planning</a> </li> <li class="nav-item"> <a class="nav-link " data-bs-toggle="tab" aria-current="page" href="#tab-140b60182f7191fa1701f2b385275d25-2" role="tab" aria-controls="tab-140b60182f7191fa1701f2b385275d25-2" aria-selected="false">Brand tracking and optimization</a> </li> <li class="nav-item"> <a class="nav-link " data-bs-toggle="tab" aria-current="page" href="#tab-6f1f2fc407d3ab0b0e64f9a484fde076-2" role="tab" aria-controls="tab-6f1f2fc407d3ab0b0e64f9a484fde076-2" aria-selected="false">Value messaging</a> </li> <li class="nav-item"> <a class="nav-link " data-bs-toggle="tab" aria-current="page" href="#tab-1e68cfc95d7d3b2cdbc05e16d8bb1049-2" role="tab" aria-controls="tab-1e68cfc95d7d3b2cdbc05e16d8bb1049-2" aria-selected="false">Sales force effectiveness</a> </li> </ul> </div> <div class="col-lg-9 order-2"> <div class="tab-content" id="tabs-2"> <div class="tab-pane fade active show" id="tab-a995a0e21a6add114eb9b441ff331101-2" role="tabpanel" aria-labelledby="tab-trigger-a995a0e21a6add114eb9b441ff331101-2"> <!-- Start column row --> <div class="row"> <!-- Start column content --> <div class="tabs-wysiwyg-column col-lg-12 " > <ul class="lead"> <li>Identify opportunities to influence treatment choice and drive positive health outcomes</li> <li>Understand how patients are currently being treated and the factors driving physician’s prescribing behavior</li> <li>Gain a comprehensive view of the clinical, financial, attitudinal and informational aspects of key events along the patient journey</li> <li>Holistically view disease progression and physician interactions, including claims, EHR, primary market research and social intelligence</li> <li>300m+ patients (over 3 years), with the ability to link multiple aspects of the patient care experience</li> </ul> <p>Want to know more about our pioneering patient journey methodology?</p> <div class="btn-wrapper d-inline-block"><a class="btn btn-purple" href="/life-sciences-healthcare/consulting-services/integrated-patient-journey/"><span class="text-white">Learn more</span><br /> <i class="material-symbols-outlined">north_east</i></a></div> </div> <!-- End column content --> </div> <!-- End column row --> </div> <!-- End pane--> <div class="tab-pane fade " id="tab-6bfeefcd4adb968a8010ad8d556d6f91-2" role="tabpanel" aria-labelledby="tab-trigger-6bfeefcd4adb968a8010ad8d556d6f91-2"> <!-- Start column row --> <div class="row"> <!-- Start column content --> <div class="tabs-wysiwyg-column col-lg-12 " > <ul class="lead"> <li>Take a multi-pronged approach to KOL tracking, ranking by network affiliations, digital and social influence, and peer-to-peer status</li> </ul> </div> <!-- End column content --> </div> <!-- End column row --> </div> <!-- End pane--> <div class="tab-pane fade " id="tab-eb0e0f68f6b8c32860397d283e97cf60-2" role="tabpanel" aria-labelledby="tab-trigger-eb0e0f68f6b8c32860397d283e97cf60-2"> <!-- Start column row --> <div class="row"> <!-- Start column content --> <div class="tabs-wysiwyg-column col-lg-12 " > <ul class="lead"> <li>Determine what matters to stakeholder segments and the evidence you need to generate to build proof points</li> <li>Identify the key stakeholders and how they control access and influence uptake</li> <li>Prioritize the networks, facilities and providers with the greatest potential to drive commercial success and patient outcomes</li> </ul> </div> <!-- End column content --> </div> <!-- End column row --> </div> <!-- End pane--> <div class="tab-pane fade " id="tab-a351c29bf01397ac7b49cef67d5bd0dd-2" role="tabpanel" aria-labelledby="tab-trigger-a351c29bf01397ac7b49cef67d5bd0dd-2"> <!-- Start column row --> <div class="row"> <!-- Start column content --> <div class="tabs-wysiwyg-column col-lg-12 " > <ul class="lead"> <li>Identify where your product is ideally positioned in the future market</li> <li>Determine your product’s value and how to drive maximum success through development and commercial activities</li> <li>Understand how to prioritize your portfolio with regards to commercial potential and risk</li> <li>Use data-driven planning for indication and geographic expansion</li> </ul> <div class="btn-wrapper d-inline-block"><a class="btn btn-purple" href="#gate-d1775479-08b6-461e-a75c-04f6015ee82c"><span class="text-white">Contact us</span><br /> <i class="material-symbols-outlined">north_east</i></a></div> </div> <!-- End column content --> </div> <!-- End column row --> </div> <!-- End pane--> <div class="tab-pane fade " id="tab-140b60182f7191fa1701f2b385275d25-2" role="tabpanel" aria-labelledby="tab-trigger-140b60182f7191fa1701f2b385275d25-2"> <!-- Start column row --> <div class="row"> <!-- Start column content --> <div class="tabs-wysiwyg-column col-lg-12 " > <ul class="lead"> <li>Understand which physicians are prescribing your product, to whom, where and when</li> <li>Determine where you are positioned in the market and why</li> <li>Understand perceptions about your brand and its attributes</li> <li>Track relevant new competitors</li> <li>Compare the reputation of your brand to that of your competitors</li> </ul> <div class="btn-wrapper d-inline-block"><a class="btn btn-purple" href="#gate-d1775479-08b6-461e-a75c-04f6015ee82c"><span class="text-white">Contact us</span><br /> <i class="material-symbols-outlined">north_east</i></a></div> </div> <!-- End column content --> </div> <!-- End column row --> </div> <!-- End pane--> <div class="tab-pane fade " id="tab-6f1f2fc407d3ab0b0e64f9a484fde076-2" role="tabpanel" aria-labelledby="tab-trigger-6f1f2fc407d3ab0b0e64f9a484fde076-2"> <!-- Start column row --> <div class="row"> <!-- Start column content --> <div class="tabs-wysiwyg-column col-lg-12 " > <ul class="lead"> <li>Determine how to maximize product and portfolio value and minimize the risk</li> <li>Understand the content and channels that providers, patients and payers are using and how they are influencing their decisions</li> </ul> <div class="btn-wrapper d-inline-block"><a class="btn btn-purple" href="#gate-d1775479-08b6-461e-a75c-04f6015ee82c"><span class="text-white">Contact us</span><br /> <i class="material-symbols-outlined">north_east</i></a></div> </div> <!-- End column content --> </div> <!-- End column row --> </div> <!-- End pane--> <div class="tab-pane fade " id="tab-1e68cfc95d7d3b2cdbc05e16d8bb1049-2" role="tabpanel" aria-labelledby="tab-trigger-1e68cfc95d7d3b2cdbc05e16d8bb1049-2"> <!-- Start column row --> <div class="row"> <!-- Start column content --> <div class="tabs-wysiwyg-column col-lg-12 " > <ul class="lead"> <li>Provide your sales professionals with the skills they need to address the challenges presented by today’s complex customer ecosystem</li> <li>Build common language and hierarchy into your market access data to maximize its usability by multiple teams</li> <li>Align your workgroups with common data</li> <li>Create a short list of potential partners with experience in your therapy area</li> <li>Provide transparency for your teams</li> <li>Build organizational confidence around your data</li> </ul> </div> <!-- End column content --> </div> <!-- End column row --> </div> <!-- End pane--> </div> </div> </div> </div> </div> </div> </section><section class="module content module-cards bg-white " > <div class="container"> <!-- Start section title and subtitle --> <div class="row justify-content-start"> <div class="col-sm-10 col-md-9 col-lg-7 "> <div class="section-title"> <h2 class="text-warm-purple text-start">Biopharma Brand Solutions for commercial and launch strategy</h2> </div> </div> </div> <!-- End section title and subtitle --> <div class="row" > <div class="card-wrapper col-md-6 col-lg-4 mb-4 mb-4 col-md-6 col-lg-4 mb-4 mb-4 all-3 filter-d41d8cd98f00b204e9800998ecf8427e-3 life_sciences_and_healthcare-3"> <div class="h-100 w-100 card gradient purple-blue-opacity card-image-none"> <div class="d-flex h-100 flex-column"> <div class="card-content-wrapper card-content-default h-100"> <div class="card-body z-2 p-4 p-lg-5 text-black h-100"> <div class="d-flex flex-column min-height-100 justify-content-between img"> <div> <h5 class="card-title text-primary"> Integrated patient journey </h5> <div class="card-text"> <div class="mb-3 "> <p>Drive better outcomes with multi-layered insights and analytics</p> </div> </div> </div> <div class="card-footer px-0 py-0 z-2 mt-4 text-primary"> <i class="material-symbols-outlined hover-padding">north_east</i> </div> </div> </div> </div> </div> <a href="https://clarivate.com/life-sciences-healthcare/zh/consulting-services/integrated-patient-journey/" aria-label="Read More" class="stretched-link stretched-link" ></a></div> </div> <div class="card-wrapper col-md-6 col-lg-4 mb-4 mb-4 col-md-6 col-lg-4 mb-4 mb-4 all-3 filter-d41d8cd98f00b204e9800998ecf8427e-3 life_sciences_and_healthcare-3"> <div class="h-100 w-100 card gradient purple-blue-opacity card-image-none"> <div class="d-flex h-100 flex-column"> <div class="card-content-wrapper card-content-default h-100"> <div class="card-body z-2 p-4 p-lg-5 text-black h-100"> <div class="d-flex flex-column min-height-100 justify-content-between img"> <div> <h5 class="card-title text-primary"> Real-World Data </h5> <div class="card-text"> <div class="mb-3 "> <p>Empowering you to use patient insights today to create a healthier tomorrow</p> </div> </div> </div> <div class="card-footer px-0 py-0 z-2 mt-4 text-primary"> <i class="material-symbols-outlined hover-padding">north_east</i> </div> </div> </div> </div> </div> <a href="https://clarivate.com/life-sciences-healthcare/zh/real-world-data/" aria-label="Read More" class="stretched-link stretched-link" ></a></div> </div> <div class="card-wrapper col-md-6 col-lg-4 mb-4 mb-4 col-md-6 col-lg-4 mb-4 mb-4 all-3 filter-d41d8cd98f00b204e9800998ecf8427e-3 life_sciences_and_healthcare-3"> <div class="h-100 w-100 card 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It saves considerable time and is easy to navigate, download and use information as desired. Hence, it is productive and progressive tool for an organization.</p> <p class="slider-caption-name text-white"> Amit Bansal <span class="slider-caption-role">Business Development and Licensing, Sanofi-Aventis</span> </p> </div> <div class="slider-caption"> <p class="slider-caption-title text-white">Our company’s management has consistently followed [BioWorld] for at least the last decade and have always found it to be the best in the industry.</p> <p class="slider-caption-name text-white"> President and CEO <span class="slider-caption-role">Medical Device Company</span> </p> </div> <div class="slider-caption"> <p class="slider-caption-title text-white">[Cortellis Generics Intelligence] has allowed us to have a better analysis of our products to be launched, accessing data on market potential and world prices. 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