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Advertising and analytics products: Information about international data transfers
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remove-margin"> <div class="glue-grid__col glue-grid__col--span-12 headline"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-12-md glue-grid__col--span-12-lg headline-order"> <div> <h1 class="glue-headline glue-headline--headline-1 font-weight-medium spacer-3-4 title-break has-blue-text-child-span"> Advertising and analytics products: Information about international data transfers </h1> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-1-xl hide-mobile"> </div> <div class="glue-grid__col glue-grid__col--span-12-md content glue-grid__col--span-12"> <div class="content-block"> <h2 class="glue-headline glue-headline--headline-3 title-break glue-mod-spacer-4-bottom"> <span class="oneline-section-heading">Introduction</span> </h2> <div class="text-block"> <p>This website provides information to Google’s clients and partners about international data transfers in connection with their use of <a href="/adsservices/">Google’s advertising and analytics products</a> (“<strong>Ads Services</strong>”). This includes, for example, information about Google and/or its affiliates’ adoption of, or certification under, any legal frameworks or solutions that enable the lawful transfer of personal information to a third country in accordance with European data protection legislation for the purposes of the <a href="/adsprocessorterms/">Google Ads Data Processing Terms</a>, <a href="/adscontrollerterms/">Google Ads Controller-Controller Data Protection Terms</a>, and <a href="https://support.google.com/analytics/answer/9012600" rel="noopener noreferrer" target="_blank">Google Measurement Controller-Controller Data Protection Terms</a> (the “<strong>Google Ads Data Protection Terms</strong>”).</p> <p>This information is provided as a courtesy for clients and partners using Google’s Ads Services and is not a privacy notice. Google’s privacy policy can be found <a href="https://policies.google.com/privacy" rel="noopener noreferrer" target="_blank">here.</a></p> </div> </div> <div class="content-block"> <h2 class="glue-headline glue-headline--headline-3 title-break glue-mod-spacer-4-bottom"> <span class="oneline-section-heading">General information</span> </h2> <div class="text-block"> <p>Google operates data centers globally, and to maximize the speed and reliability of our services, our infrastructure is generally set up to serve traffic from the data center that is the closest to where the traffic originates. Information about the locations of Google data centers is available <a href="http://www.google.com/about/datacenters/inside/locations/index.html" rel="noopener noreferrer" target="_blank">here.</a> </p> <p>Google is committed to protecting the data our customers share with us, regardless of where our customers’ information is processed, and Google has robust technical, contractual and organisational safeguards and supplementary measures in place to protect personal information processed when our clients use Google’s Ads Services.</p> <p>Google’s Ads Services also comply with certain legal frameworks relating to the transfer of data, such as the frameworks described below.</p> </div> </div> <div class="content-block"> <h2 class="glue-headline glue-headline--headline-3 title-break glue-mod-spacer-4-bottom"> <span class="oneline-section-heading">Adequacy decisions</span> </h2> <div class="text-block"> <p>The European Commission has determined that certain countries outside of the European Economic Area (EEA) adequately protect personal information, which means that data can be transferred from the EU and Norway, Liechtenstein, and Iceland to those third countries. The United Kingdom (UK) and Switzerland have approved similar adequacy decisions. We rely on the following adequacy mechanisms:</p> <div class="sub-section-list"> <ul> <li> <p><a href="https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en" rel="noopener noreferrer" target="_blank">European Commission adequacy decisions</a> </p> </li> <li> <p><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-transfers-after-uk-exit/#adequacy" rel="noopener noreferrer" target="_blank">UK adequacy regulations</a> </p> </li> <li> <p><a href="https://www.edoeb.admin.ch/edoeb/en/home/data-protection/handel-und-wirtschaft/transborder-data-flows.html" rel="noopener noreferrer" target="_blank">Swiss adequacy decisions</a> </p> </li> </ul> </div> </div> </div> <div class="content-block"> <h2 class="glue-headline glue-headline--headline-3 title-break glue-mod-spacer-4-bottom"> <span class="oneline-section-heading">U.S. Data Privacy Frameworks</span> </h2> <div class="text-block"> <p>As described in Google’s <a href="https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active" rel="noopener noreferrer" target="_blank">Data Privacy Framework certification</a>, we comply with the EU-U.S. and Swiss-U.S. Data Privacy Frameworks and the UK Extension to the EU-U.S. Data Privacy Framework (collectively the “DPF”) as set forth by the U.S. Department of Commerce regarding the collection, use and retention of EEA, UK and Swiss personal information.</p> <p>Google LLC and its wholly-owned US subsidiaries (unless explicitly excluded), have certified that they adhere to the DPF Principles. To learn more about the DPF, and to view Google’s certification, please visit the <a href="https://www.dataprivacyframework.gov/s/" rel="noopener noreferrer" target="_blank">DPF website.</a></p> <p>As of 1 September 2023, <strong>when our clients and partners use Google’s Ads Services</strong>, Google relies on the EU - U.S. Data Privacy Framework (EU DPF) to transfer EEA personal information to the US. Circumstances in which Google relies on the EU DPF can include where information originates in the EEA, the UK or Switzerland and is transferred to the EEA before being transferred to the US. EEA information may also, in certain circumstances, be transferred to Google locations outside of the EEA before being shared with the US under the EU DPF.</p> <p>As of 16 September 2024, when our clients and partners use Google’s Ads Services, Google relies, in certain circumstances, on the Swiss-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. Data Privacy Framework for the transfer of personal information from Switzerland and the UK, respectively, to the U.S. UK and Swiss information may, in certain circumstances, be transferred to Google locations outside of the EEA before being shared with the US.</p> </div> </div> <div class="content-block"> <h2 class="glue-headline glue-headline--headline-3 title-break glue-mod-spacer-4-bottom"> <span class="oneline-section-heading">Standard Contractual Clauses</span> </h2> <div class="text-block"> <p>Standard contractual clauses (SCCs) are written commitments between parties that can be used as a ground for data transfers from the EEA to third countries by providing appropriate data protection safeguards. SCCs have been approved by the European Commission, and such clauses have also been approved for transfers of data to countries outside Switzerland and the UK. In accordance with the <a href="/adsprocessorterms/">Google Ads Data Processing Terms</a>, <a href="/adscontrollerterms/">Google Ads Controller-Controller Data Protection Terms</a>, and the <a href="https://support.google.com/analytics/answer/9012600" rel="noopener noreferrer" target="_blank">Google Measurement Controller-Controller Data Protection Terms</a> (as applicable), Google may rely on SCCs for certain data transfers in connection with our <a href="/adsservices/">advertising and analytics products</a> where it has not adopted, or is no longer adopting, a legal framework (such as the EU - U.S. Data Privacy Framework) that enables the lawful transfer of personal data to a third country in accordance with applicable data protection legislation. </p> </div> </div> <div class="content-block"> <div class="text-block-start"> <div> <p> <em>9 September 2024</em> </p> <p class="previous-text" id="previous-versions"> <strong>Previous Versions</strong> </p> </div> </div> </div> <div class="list-spacing"> <ul> <li> <a href="https://kstatic.googleusercontent.com/files/372bef91d78c2b18d2096a51277d1cbb194bc4cdb54b3005878989af08f1e0edae58d780160a5595329f6ea7053b0bea3825665b9905c20198f99a383b4c79ff " aria-label="8 August 2023" target="_blank" rel="noopener noreferrer"> 8 August 2023 </a> </li> </ul> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-1-xl hide-mobile"> </div> </section> </main> <footer class="glue-footer"> <h2 class="glue-mod-visually-hidden">Footer links</h2> <section class="glue-footer__global"> <div class="glue-footer__logo"> <a class="false" href="https://www.google.com" rel="noopener noreferrer" target="_blank" title="Google"> <svg aria-hidden="true" class="glue-footer__logo-img" role="presentation"> <use xlink:href="/static/assets/img/glue-icons.svg#google-solid-logo"></use> </svg> </a> </div> <ul class="glue-footer__global-links glue-no-bullet" role="list"> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://about.google/" aria-label="About Google" rel="noopener noreferrer" target="_blank"> About Google </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://about.google/products/" aria-label="Google Products" rel="noopener noreferrer" target="_blank"> Google Products </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://policies.google.com/privacy" aria-label="Privacy" rel="noopener noreferrer" target="_blank"> Privacy </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://policies.google.com/terms" aria-label="Terms" rel="noopener noreferrer" target="_blank"> Terms </a> </li> </ul> <ul class="glue-footer__global-links glue-footer__global-links--extra glue-no-bullet" role="list"> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <a class="glue-footer__link false" href="https://support.google.com/" target="_blank" rel="noopener noreferrer"> <svg aria-hidden="true" class="glue-icon glue-icon--24px glue-icon--footer-help" role="img" alt=""> <use xlink:href="/static/assets/img/glue-icons.svg#help"></use> </svg> Help </a> </li> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <select aria-label="Change Language" name="lang-selector" id="lang-selector" class="glue-form__dropdown glue-footer__lang-dropdown"> <option value="/adsdatatransfers/" selected>English</option> <option value="/intl/de/adsdatatransfers/">Deutsch</option> <option value="/intl/es/adsdatatransfers/">Español</option> <option value="/intl/fr/adsdatatransfers/">Français</option> <option value="/intl/it/adsdatatransfers/">Italiano</option> <option value="/intl/ja/adsdatatransfers/">日本語</option> <option value="/intl/nl/adsdatatransfers/">Nederlands</option> <option value="/intl/pt-BR/adsdatatransfers/">Português (Brasil)</option> </select> </li> </ul> </section> </footer> <script src="/static/compiled/index.min.js?cache=0f654b5" nonce="IyXjDbgksteM_zymN7vIzQ"></script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2B" data-glue-cookie-notification-bar-language="en" data-glue-cookie-notification-bar-site-id="business.safety.google" nonce="IyXjDbgksteM_zymN7vIzQ"> </script> </body> </html>