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O prowadzeniu firmy opowiedzieli założyciele “Bezmięsnego” w nowym podcaście Doing Good - Ekonatura" /> <meta property="og:description" content="Coraz częściej słychać dyskusje o tym, jaki wpływ na świat ma biznes i co możemy zrobić, żeby zmieniać świat na lepszy. Prężnie rozwija się w tej kwestii rynek alternatyw dla mięsa. “Biznes dla wielu osób kojarzy się tylko z zyskiem, czy walką. On może mieć jednak też pozytywny wpływ” – komentują założyciele Bezmięsnego w nowym […]" /> <meta property="og:url" content="https://ekonatura.org.pl/czy-etyka-biznesu-jest-wazna-o-prowadzeniu-firmy-opowiedzieli-zalozyciele-bezmiesnego-w-nowym-podcascie-doing-good/" /> <meta property="og:site_name" content="Ekonatura" /> <meta property="article:publisher" content="https://www.facebook.com/ekonaturaredakcja" /> <meta property="article:published_time" content="2023-10-22T17:33:04+00:00" /> <meta property="article:modified_time" content="2023-10-22T17:34:07+00:00" /> <meta property="og:image" content="https://ekonatura.org.pl/wp-content/uploads/2023/10/Doing-Good_Bezmiesny-1024x1024.png" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="1024" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Krzysztof W." /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Napisane przez" /> <meta name="twitter:data1" content="Krzysztof W." /> <meta name="twitter:label2" content="Szacowany czas czytania" /> <meta name="twitter:data2" content="4 minuty" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://ekonatura.org.pl/czy-etyka-biznesu-jest-wazna-o-prowadzeniu-firmy-opowiedzieli-zalozyciele-bezmiesnego-w-nowym-podcascie-doing-good/#article","isPartOf":{"@id":"https://ekonatura.org.pl/czy-etyka-biznesu-jest-wazna-o-prowadzeniu-firmy-opowiedzieli-zalozyciele-bezmiesnego-w-nowym-podcascie-doing-good/"},"author":{"name":"Krzysztof W.","@id":"https://ekonatura.org.pl/#/schema/person/12bb4207c22a549179d7bc4019af9c26"},"headline":"Czy etyka biznesu jest ważna? 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href="https://ekonatura.org.pl/czy-etyka-biznesu-jest-wazna-o-prowadzeniu-firmy-opowiedzieli-zalozyciele-bezmiesnego-w-nowym-podcascie-doing-good/"><img width="1300" height="731" src="https://ekonatura.org.pl/wp-content/uploads/2023/10/Doing-Good_Bezmiesny-1300x731.png" class="aux-attachment aux-featured-image attachment-1300x731.25 aux-attachment-id-12971 " alt="Doing Good_Bezmiesny" srcset="https://ekonatura.org.pl/wp-content/uploads/2023/10/Doing-Good_Bezmiesny-150x84.png 150w,https://ekonatura.org.pl/wp-content/uploads/2023/10/Doing-Good_Bezmiesny-300x169.png 300w,https://ekonatura.org.pl/wp-content/uploads/2023/10/Doing-Good_Bezmiesny-768x432.png 768w,https://ekonatura.org.pl/wp-content/uploads/2023/10/Doing-Good_Bezmiesny-1024x576.png 1024w,https://ekonatura.org.pl/wp-content/uploads/2023/10/Doing-Good_Bezmiesny-1300x731.png 1300w,https://ekonatura.org.pl/wp-content/uploads/2023/10/Doing-Good_Bezmiesny-2550x1434.png 2550w" data-ratio="1.78" data-original-w="2560" sizes="(max-width:479px) 480px,(max-width:767px) 768px,(max-width:1023px) 1024px,1300px" /></a></div> </div> <div class="entry-main"> <header class="entry-header "> <h1 class="entry-title ">Czy etyka biznesu jest ważna? O prowadzeniu firmy opowiedzieli założyciele “Bezmięsnego” w nowym podcaście Doing Good</h1> <div class="entry-format"> <div class="post-format"> </div> </div> </header> <div class="entry-info "> <div class="entry-date"><time datetime="2023-10-22T19:33:04+02:00" >22 października 2023</time></div> <div class="entry-comments"> <span class="meta-sep">with</span> <span class="meta-comment">no comment</span> </div> <div class="entry-tax"> <a href="https://ekonatura.org.pl/category/technologia/" title="View all posts in Technologia" rel="category" >Technologia</a> </div> </div> <div class="entry-content"> <p><strong>Coraz częściej słychać dyskusje o tym, jaki wpływ na świat ma biznes i co możemy zrobić, żeby zmieniać świat na lepszy. Prężnie rozwija się w tej kwestii rynek alternatyw dla mięsa. “Biznes dla wielu osób kojarzy się tylko z zyskiem, czy walką. On może mieć jednak też pozytywny wpływ” – komentują założyciele Bezmięsnego w nowym podcaście Doing Good.</strong></p> <p>Przygoda Igora Sadurskiego i Rafała Czecha z Bezmięsnym zaczęła się ponad 7 lat temu. Jak sami podkreślają, gdyby wiedzieli jakie wyzwania staną przed nimi podczas ich drogi, mogliby się nie zdecydować na skok na taką głęboką wodę. Najważniejsze jest po prostu podjęcie decyzji i działanie:</p> <ul class="wp-block-list"> <li>Rozpoczynając projekt Bezmięsny chyba sami sobie nie zdawaliśmy sprawy, że wchodzimy do tak tradycyjnej branży. Nasz początek był po pierwsze trochę spontaniczny, bo mamy też takie, delikatnie rzecz biorąc, mówiąc, spontaniczne charaktery, więc nie do końca wiedzieliśmy, że branża spożywcza to jest taka branża z długimi tradycjami i z pewnymi tymi drogami, poza którymi jest.</li> </ul> <p>Igor i Rafał starają się otwierać rynek alternatyw mięsnych nie tylko dla wegan, czy wegetarian, ale również dla osób ograniczających mięso. Jest to bardzo duża grupa konsumentów, którzy mogą się przekonać jeszcze do tego typu żywności:</p> <ul class="wp-block-list"> <li>Rynek alternatyw dla mięsa, dla mleka jest już duży. Jest on szeroko rozpowszechniony, ale głównie w dużych miastach. Nie staramy się mówić, że nasze produkty to są roślinne zamienniki mięsa. Są to alternatywy, czyli coś, co może zastąpić, ale niekoniecznie wyprzeć mięso na stałe. Głównie mówimy o osobach, które mają ograniczać to mięso.</li> </ul> <p>Igor Sadurski podkreśla też, że nie da się sprawdzić czy prowadzenie biznesu jest dla nas, przed spróbowaniem tego:</p> <ul class="wp-block-list"> <li>Nie da się odpowiedzieć na pytanie, czy człowiek jest w stanie prowadzić biznes bez tego, żeby rzeczywiście ten biznes zaczął prowadzić. Nie wiem, czy jest jakiś taki zestaw uniwersalnych kompetencji, które człowiek może mieć. Pewnie są takie, które ułatwiają prowadzenie biznesu, ale czy kompetencji i takich cech charakteru, które na pewno spowodują, że ten biznes będzie sukcesem, albo że moje prowadzenie biznesu będzie sukcesem.</li> </ul> <p>Rafał Czech podkreśla, jaką rolę ma founder w prowadzeniu biznesu. Mówi o trzech cechach, które jego zdaniem są niezbędne przy zakładaniu firmy:</p> <ul class="wp-block-list"> <li>Przede wszystkim to jest niesamowita wytrwałość i determinacja. Bez tego w ogóle można nie podchodzić do tematu. Druga jest umiejętność brania odpowiedzialności. Zakładanie biznesu, robienie biznesu… Tam po prostu trzeba brać odpowiedzialność za problemy, za rozwiązywanie tych problemów. Trzecia jest wizja i tworzenie tej strategii, wrzucanie sobie kolejnych celów. Dzięki temu można iść dalej.</li> </ul> <p>Założyciele Bezmięsnego podkreślili też, jak ważną motywacją dla pracowników jest zmiana świata na lepsze. Nikt nie chce już przychodzić do pracy tylko po to, żeby siedzieć i robić przez 8h rzeczy, w które nie wierzy:</p> <ul class="wp-block-list"> <li>Robiliśmy wielokrotnie różne rekrutacja, na różne stanowiska i to się przejawia praktycznie na każdym możliwym stanowisku. Osoby przychodzą tutaj, bo chcą pracować w firmie, która mówiąc górnolotnie, zmienia świat. Wydaje mi się, że jest pewnego rodzaju trendem, że jest część osób, która nie chce tylko pracować po prostu po to, żeby pracować. Już sama praca dla pracy nie jest czymś dla części osób wystarczającym. Chcą, żeby ta praca miała jakąś misję – mówi Igor.</li> </ul> <p>Bezmięsny jest firmą, która wprowadza na rynek spożywczy alternatywy dla mięsa. Założyciele sami podkreślają, że ich założeniem nie jest tworzenie najbardziej mięsnych alternatyw dla najbardziej mięsnych zamienników dla mięsa, choć niektóre z nich są naprawdę bardzo, bardzo mięsne. Natomiast tworząc produkty przede wszystkim chcą, żeby były bardzo smaczne, żeby miały bardzo unikalny smak i były proste w użyciu.</p> <p>Podcast Doing Good prowadzony przez Dobrosławę Gogłozę, porusza tematy pracy oraz przyszłości i roli biznesu w zmienianiu świata na lepsze.</p> <p>Całej rozmowy można wysłuchać na platformach streamingowych oraz na YouTube:</p> <p>Spotify: <a href="https://open.spotify.com/episode/4ICjKJ1CPZTvQV5nBg7b0d">https://open.spotify.com/episode/4ICjKJ1CPZTvQV5nBg7b0d</a></p> <p>Youtube: <a href="https://www.youtube.com/watch?v=vq9mbfscGIk">https://www.youtube.com/watch?v=vq9mbfscGIk</a></p> <p>Apple: <a href="https://podcasts.apple.com/us/podcast/bezmi%C4%99sny-prowadzenie-w%C5%82asnej-firmy-etyka-produkcji/id1711192950?i=1000630936587">https://podcasts.apple.com/us/podcast/bezmi%C4%99sny-prowadzenie-w%C5%82asnej-firmy-etyka-produkcji/id1711192950?i=1000630936587</a></p> <div class="clear"></div> </div> <footer class="entry-meta"> <div class="entry-tax"><span>Tags: No tags</span></div> <div class="aux-single-post-share"> <div class="aux-tooltip-socials aux-tooltip-dark aux-socials aux-icon-left aux-medium aux-tooltip-social-no-text" > <span class="aux-icon auxicon-share" ></span> </div> </div> </footer> </div> <nav class="aux-next-prev-posts nav-skin-thumb-arrow"> <section class="np-prev-section has-nav-thumb" > <a href="https://ekonatura.org.pl/sos-dla-planety-mlodziez-pyta-co-z-tym-klimatem/"> <div class="np-arrow"> <div class="aux-hover-slide aux-arrow-nav aux-outline"> <span class="aux-svg-arrow aux-medium-left"></span> <span class="aux-hover-arrow aux-svg-arrow aux-medium-left"></span> </div> <img width="80" height="80" src="https://ekonatura.org.pl/wp-content/uploads/2023/10/SOS-dla-Planety_2-scaled-80x80.jpg" class="auxin-attachment auxin-featured-image attachment-80x80" alt="SOS dla Planety_2" /> </div> <p class="np-nav-text">Previous Post</p> <h4 class="np-title">SOS dla Planety – młodzież pyta co z tym klimatem?</h4> </a> </section> <section class="np-next-section has-nav-thumb" > <a href="https://ekonatura.org.pl/pollutec-edycja-2023-juz-dobiegla-konca/"> <div class="np-arrow"> <div class="aux-arrow-nav aux-hover-slide aux-outline"> <span class="aux-svg-arrow aux-medium-right"></span> <span class="aux-hover-arrow aux-svg-arrow aux-medium-right"></span> </div> <img width="80" height="80" src="https://ekonatura.org.pl/wp-content/uploads/2023/10/53247034157_da7fb258f6_c-80x80.jpg" class="auxin-attachment auxin-featured-image attachment-80x80" alt="53247034157_da7fb258f6_c" /> </div> <p class="np-nav-text">Next Post</p> <h4 class="np-title">POLLUTEC : EDYCJA 2023 JUŻ DOBIEGŁA KOŃCA</h4> </a> </section> </nav> </article>   <p class="nocomments">Comments are closed.</p> </div> </div> <aside class="aux-sidebar aux-sidebar-primary"> <div class="sidebar-inner"> <div class="sidebar-content"> <div class="aux-widget-area"><section id="simple-weather-2" class=" aux-open widget-container simple-weather "><div id="simple-weather--3af4a6beaaa76ac8087cd6e143e57b64" class="simple-weather simple-weather--vue" :style="atts.inline_css"> <template v-if="style !== 'widget'"> <span v-if="hasCurrentWeather()" class="simple-weather__day simple-weather__day--current"> <span v-if="filter_var(atts.show_units)" class="simple-weather__date">{{current_weather.dt | momentjs( atts.date )}}</span> <i class="sw" :class="getWeatherIcon(current_weather)"></i> <em class="simple-weather__temp">{{current_weather.temp | temp}} °<template v-if="filter_var(atts.show_units)">{{units}}</template> </em> </span> <template v-if="weather_feed"> <span v-for="(day, index) in weather_feed" v-if="isDayVisible(index, day)" class="simple-weather__day"> <span v-if="filter_var(atts.show_units)" class="simple-weather__date">{{day.dt | momentjs(atts.date)}}</span> <i class="sw" :class="getWeatherIcon(day)"></i> <em class="simple-weather__temp">{{day.temp | temp}} °<em class="simple-weather__temp-min" v-if="filter_var(atts.night)">{{day.temp_min | temp}} °</em><template v-if="filter_var(atts.show_units)">{{units}}</template></em> </span> </template> <template v-else> <span v-html="error" class="error"></span> </template> </template> <template v-else> <div class="simple-weather-widget" v-if="current_weather.name || weather_feed" :class="atts.inline_css ? 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