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online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/capital"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" 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hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Start free trial</a><a href="/uk" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 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data-component-name="button" data-mode="light" target="">Learn more</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/uk/blog/private-label"/><meta itemProp="dateModified" content="2024-11-22T06:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/uk/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/uk/blog/topics/find-an-idea" class="no-underline hover:text-link-light-hover topic-link">Find an Idea</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">40+ Private-Label Products To Sell in 2025</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Browse this extensive list of private-label products and learn more about the popular private-label business model, including what it is and how to do it.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/uk/blog/authors/alexandra-sheehan" class="no-underline" itemProp="url"><span itemProp="name">Alexandra Sheehan</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>22 Nov 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/private_20label_d7673fa6-4981-4ec8-919f-407279a96581.png?v=1730466855&originalWidth=1848&originalHeight=782" alt="A blank red label on a red background, representing private-label products." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/private_20label_d7673fa6-4981-4ec8-919f-407279a96581.png?v=1730466855&originalWidth=1848&originalHeight=782&width=200 200w, 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border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is a private-label product?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">40+ private label product ideas and manufacturers</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Benefits of private-label products</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Legal considerations for private-label products</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">How does a private-label business work?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#9">How to start a private-label brand</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#10">Launch your private-label brand</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#11">Private label product FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a 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[&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>You don’t need to manufacture products to run a successful online store. With <a href="/uk/blog/what-is-private-label">private labeling</a>, you work directly with manufacturers to develop products that match your brand’s specifications. These items can be shipped to a fulfillment center, your warehouse, or straight to your customers. </p> <p>Private-label products are great for brands expanding their product catalog for an established audience, building a new brand with unique products, or creating a <a href="/uk/blog/passive-income-ideas">passive income</a> stream.</p> <p>In this guide, you’ll learn about the most profitable private-label products to sell and how to start your own private-label brand.</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">What is a private-label product?</h2> <p>A private-label product is manufactured by a third party but sold under your brand name. In this <a href="/uk/blog/business-model">business model</a>, you control every aspect of the product—from specifications and materials to design and packaging.</p> <h2 id="2">40+ private-label product ideas and manufacturers</h2> <p>Working with private-label manufacturers gives you access to millions of potential products. But with so many options, <a href="/uk/blog/product-sourcing-apps">sourcing products</a> from a reliable <a href="/uk/blog/private-label-dropshipping">private label dropshipping</a> supplier can be tricky.</p> <p>To help you get started, here are the most popular private-label categories, along with specific product ideas based on <a href="/uk/blog/google-search-volume">monthly search volume (MSV)</a> and recommended <a href="/uk/blog/white-label">white-label</a> manufacturers:</p> <h3>Private-label apparel and accessories</h3> <p>Apparel is an ideal category for private labeling. You can easily customize designs, offer different colors and materials, and build a unique brand identity.</p> <p>Before choosing products, consider what shoppers are actively searching for. Here are some of the most-searched apparel and accessories terms with their monthly search volume (MSV):</p> <ol> <li>Backpacks (1,220,000 MSV) </li> <li>Women’s jeans (368,000 MSV)</li> <li>Maternity dresses (368,000 MSV)</li> <li>Men’s dress shoes (201,000 MSV)</li> <li>Women’s hiking boots (165,000 MSV)</li> <li>Women’s tank tops (135,000 MSV)</li> <li>Women’s yoga pants (49,500 MSV)</li> <li>Workout shorts for men (9,900 MSV)</li> </ol> <p>Here are three reliable manufacturers that integrate with your Shopify store:</p> <p><strong>AOP+</strong></p> <p><em>Available in: EU, UK, and US</em></p> <p><a href="https://apps.shopify.com/aop">AOP+</a> specializes in organic <a href="/uk/blog/print-on-demand-products">print-on-demand products</a><a href="/uk/blog/print-on-demand-products">for</a> clothing, home goods, and accessories. Since they handle manufacturing in-house, you can create custom t-shirts, flip-flops, tote bags, and wall plaques.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/aop_debd19a7-a5e6-492a-9b3e-cd9514a9cced.png?v=1732314746" alt="Gold sequin cushion cover with a photo on it of a young blonde child looking at the camera." style="float: none;" class="block block--bordered"> <figcaption>AOP+ offers custom home goods alongside apparel products.</figcaption> </figure> <p>The AOP+ app connects to your Shopify store to automate orders and fulfillment.</p> <p><strong>Apliiq</strong></p> <p><em>Based in: Los Angeles</em></p> <p><a href="https://apps.shopify.com/apliiq">Apliiq</a> is another private-label supplier and <a href="/uk/blog/print-on-demand-companies">print-on-demand company</a> focusing on <a href="/uk/blog/trending-products">trending products</a> like woven label clothing, pocket tees, lined hoodies, and patch beanies.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/apliiq_d095e07e-f4e4-4a1a-aabf-c5f18edde3b6.png?v=1732314721" alt="Black hoodie with a white line drawing illustration." style="float: none;" class="block block--bordered" loading="lazy"> <figcaption>Example of Apliiq's custom hoodies</figcaption> </figure> <p>The company commits to shipping all orders within one week. Their Shopify app provides automatic order processing and customer tracking updates.</p> <p><strong>Modalyst</strong></p> <p><em>Specializes in: US-based athleticwear</em></p> <p>Subscribing to <a href="https://apps.shopify.com/modalyst">Modalyst’s</a> Pro Plan gets you unlimited products, custom packaging and branding, and fast shipping—typically three to eight days for US orders and less than 15 business days for <a href="/uk/blog/international-shipping">international shipping</a>.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/modalyst_9a508eb4-2cce-48c2-bdaf-cd6586f12031.png?v=1732314721" alt="Four images including a leopard print bag, a lady wearing a floral top, sunglasses, and sandals." style="float: none;" class="block block--bordered" loading="lazy"> <figcaption>Dropshipping supplier Modalyst works with US-based providers.</figcaption> </figure> <p>Alt: Four images including a leopard print bag, a lady wearing a floral top, sunglasses, and sandals. </p> <p>Like other manufacturer apps for private-labels, Modalyst automates order processing and fulfillment and offers live chat support for retailers.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Dropshipping with Shopify Collective</p> <p>Connect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.</p> <a class="marketing-button marketing-button--small" href="/uk/collective/retailer">Explore Shopify Collective</a> </div> <h3>Private-label cosmetics and hair care</h3> <p>Hair care and <a href="/uk/blog/sell-makeup-online">cosmetics products</a> have seen remarkable success with private-label business models. Here are the highest-volume searches showing what potential customers are looking for:</p> <ol> <li>Shampoo (673,000 MSV)</li> <li>Hyaluronic acid (550,000 MSV)</li> <li>Sunscreen (550,000 MSV)</li> <li>Moisturizer (450,000 MSV)</li> <li>Hairspray (368,000 MSV)</li> <li>Conditioner (246,000 MSV)</li> <li>Dry shampoo (165,000 MSV)</li> <li>Hair oils and serums (110,000 MSV)</li> <li>Eye cream (110,000 MSV)</li> <li>Hair wax (74,000 MSV)</li> <li>Mousse (74,000 MSV)</li> <li>Hair gel (60,500 MSV)</li> <li>Exfoliating toner (18,100 MSV)</li> <li>Natural facial cleanser (6,600 MSV)</li> <li>Curl enhancing cream (1,000 MSV)</li> <li>CBD face oil (920 MSV)</li> <li>Polypeptide cream (590 MSV)</li> </ol> <p>Try this manufacturer for developing your own private-label <a href="/uk/blog/skin-care-marketing-online-store">cosmetics product line</a>:</p> <p><strong>Thomasnet</strong></p> <p><em>North American supplier directory</em></p> <p><a href="https://www.thomasnet.com/" rel="nofollow noopener noreferrer" target="_blank">Thomasnet</a> connects you with more than 500,000 suppliers offering six million products.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/thomasnet_71dc13c6-ecb8-464e-9568-413080ee38db.png?v=1732314721" alt="List of private label manufacturing suppliers on Thomasnet." style="float: none;" class="block block--bordered" loading="lazy"> <figcaption>List of private label manufacturing suppliers on Thomasnet.</figcaption> </figure> <p>To find beauty manufacturers on the platform, start by searching for “private-label manufacturing” or “contract manufacturing” in their search bar. Once you’re on the results page, you can browse manufacturers specializing in beauty items, skin care products, dietary supplements, and CBD products. Each manufacturer profile includes detailed information about their manufacturing capabilities, quality certifications, and contact details. You can also request quotes directly through the platform.</p> <h3>Private-label food and supplements</h3> <p>Private-label food and supplements are growing rapidly, even competing with national grocery chains. Here’s what’s trending in this space:</p> <ol> <li>Cakes and pies (2,700,000 MSV)</li> <li>Pasta (1,500,000 MSV)</li> <li>Candy and chocolate (1,200,000 MSV)</li> <li>Probiotics (673,000 MSV)</li> <li>Soup (550,000 MSV)</li> <li>Niacinamide (550,000 MSV)</li> <li>B vitamins (368,000 MSV)</li> <li>Condiments (165,000 MSV)</li> <li>Gluten-free (135,000 MSV)</li> <li>Breakfast foods (110,000 MSV)</li> <li>Omega-3 fatty acids (90,500 MSV)</li> <li>Organic foods (60,500 MSV)</li> <li>Tri-Mag (22,200 MSV)</li> <li>Fair trade (12,100 MSV)</li> <li>Vitamin D3 liquid (3,600 MSV)</li> <li>Zinc with elderberry (1,600 MSV)</li> <li>CBD (1,600 MSV)</li> <li>Non-dairy products (1,000 MSV)</li> <li>ADK (480 MSV)</li> <li>Liposomal melatonin spray (390 MSV)</li> </ol> <p><strong>Dripshipper</strong></p> <p><em>US-based coffee private labeling</em></p> <p><a href="https://apps.shopify.com/dripshipper?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=31092867106">Dripshipper offers a complete solution for </a><a href="/uk/blog/sell-coffee">selling coffee online</a> using a private-label supplier and your Shopify store. You can create and customize your own branded coffee packaging, logo, pricing, and labels.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/dripshipper_b4516731-0afe-4f52-a459-99ec470c270c.png?v=1732314721" alt="Logo upload dashboard in Dripshipper with an image of a black bag of coffee." style="float: none;" class="block block--bordered" loading="lazy"> <figcaption>Logo upload dashboard in Dripshipper with an image of a black bag of coffee.</figcaption> </figure> <p>Based in the US but shipping worldwide, Dripshipper maintains exceptional freshness standards. It ships whole beans the same day they’re roasted, while ground beans are dispatched the next day. All orders are processed within five business days.</p> <p>The platform offers different monthly plans to suit your business needs. Its Elite plan includes access to Dripshipper’s in-house design team, along with additional business coaching and training resources to help grow your coffee brand.</p> <h2 id="6">Benefits of private-label products</h2> <p>Private labeling has become increasingly popular as a business model, offering several key advantages for online store owners:</p> <h3>Higher profit margins</h3> <p>When you work directly with manufacturers, you cut out middlemen and control your pricing. This typically leads to better profit margins than selling traditional branded products—a significant advantage for growing businesses. </p> <h3>Complete brand control</h3> <p>Private labeling gives you control over every aspect of your product, from packaging design to product specifications. You can create a consistent brand experience that sets you apart from competitors.</p> <h3>Quick market adaptation</h3> <p>Respond to market trends faster than traditional brands. Since you’re working directly with manufacturers, you can launch new products quickly and adjust existing ones based on customer feedback. </p> <h3>Stronger customer loyalty</h3> <p>Unique products create stronger connections with your customers. When shoppers can only find certain products through your store, they’re more likely to return and recommend your brand to others.</p> <h3>Reduced competition</h3> <p>Private-label products, especially in specific niches, face less direct competition than generic alternatives. This exclusivity helps your store become a destination for shoppers seeking unique products.</p> <h2 id="7">Legal considerations for private-label products</h2> <p>Before launching your private-label brand, understand these key legal requirements: </p> <h3>Product compliance</h3> <p>Different products have different regulations. For example:</p> <ul> <li>Cosmetics require ingredient disclosure</li> <li>Electronics need safety certifications</li> <li>Food items must meet FDA standards</li> <li>Each country has its own compliance rules</li> </ul> <p>Ensure your products meet all relevant safety and compliance standards.</p> <h3>Intellectual property protection</h3> <p>Protect your brand by:</p> <ul> <li>Researching trademark availability</li> <li>Registering your brand name and logo</li> <li>Ensuring product designs don't infringe on existing patents</li> <li>Documenting original creative elements</li> </ul> <h3>Product liability coverage</h3> <p>As the brand owner, you’re responsible for product safety. Protect your business with:</p> <ul> <li>Comprehensive product liability insurance</li> <li>Clear quality control processes</li> <li>Documented safety testing</li> <li>Incident response procedures</li> </ul> <h3>Accurate labeling</h3> <p>Your product labels must include:</p> <ul> <li>Complete ingredient lists</li> <li>Clear usage instructions</li> <li>Country of origin</li> <li>Required safety warnings</li> <li>Accurate product claims</li> </ul> <p>Misleading claims, whether intentional or not, can lead to legal repercussions and damage your brand’s reputation.</p> <h3>Supplier agreements</h3> <p>Your supplier agreement is more than just a purchase order; it’s a legal contract that dictates the terms of your business relationship. Work with a lawyer to create agreements that cover:</p> <ul> <li>Intellectual property ownership</li> <li>Quality standards</li> <li>Confidentiality terms</li> <li>Production specifications</li> <li>Delivery requirements</li> <li>Dispute resolution procedures</li> </ul> <h2 id="8">How does a private-label business work?</h2> <p>A successful private-label business combines three key elements: a strong brand identity, smooth <a href="/uk/checkout">online checkouts</a>, and solid manufacturer relationships.</p> <p>After researching their target market, retailers establish a brand and create <a href="/uk/blog/sales-channel">sales channels</a> to reach customers. They then work with private-label suppliers to develop products they can purchase, market, and sell for profit.</p> <p>Most private-label retailers serve a specific niche where they deeply understand consumer needs. Clothing and cosmetics stores frequently develop private-label product lines, as do grocery stores. Target has its <a href="https://www.target.com/b/archer-farms/-/N-89as3" rel="nofollow noopener noreferrer" target="_blank">Archer Farms</a> private-label, Walmart has <a href="https://www.walmart.com/cp/great-value/3495493" rel="nofollow noopener noreferrer" target="_blank">Great Value</a>, and Costco has <a href="https://www.costco.com/kirkland-signature.html" rel="nofollow noopener noreferrer" target="_blank">Kirkland Signature</a>.</p> <p>Private labeling continues to grow among national brands and <a href="/uk/blog/what-is-a-small-business">small businesses</a> alike, with store brands now representing a large portion of retailers’ <a href="https://www.statista.com/statistics/244916/private-label-dollar-sales-in-united-states/" rel="nofollow noopener noreferrer" target="_blank">total sales</a>.</p> <h3>Advantages of selling private-label products</h3> <p>Beyond outsourcing manufacturing, private labeling offers several advantages:</p> <p><strong>Control over production: </strong>As a retailer, you <a href="/uk/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea">work directly with manufacturers</a> to select materials and ingredients, while making key decisions about <a href="/uk/blog/quality-assurance">product quality</a>, production rates, and costs.</p> <p><strong>Control over pricing: </strong>Once you know your private-label or <a href="/uk/blog/white-label-products">white-label product</a> production costs, you can develop your <a href="/uk/blog/pricing-strategies">pricing strategy</a> and leverage your brand power to achieve your target profit margins. This flexibility helps you adapt to market conditions.</p> <p><strong>Adaptability: </strong>Small retailers selling private-label products can move quickly to meet market demands. You can work with suppliers to add a <a href="/uk/blog/product-features">new product feature</a> or adjust products, while larger companies with in-house manufacturing often struggle to pivot—giving you an opportunity to capture market share.</p> <p><strong>Control over marketing and branding: </strong>With private-label products, you have complete control over <a href="/uk/blog/branding-vs-marketing">branding and marketing</a>, including how products are presented to audiences and positioned in your catalog.</p> <h3>Disadvantages of selling private-label products</h3> <p>While private labeling has many benefits, it doesn’t come without its challenges:</p> <p><strong>Difficulty building loyalty from zero: </strong>For new brands, developing a following takes time. This is especially challenging for private-label retailers without a product development story.</p> <p>Without a narrative about designing and crafting your products, you’ll need creative ways to <a href="/uk/blog/how-to-build-a-brand">build brand reputation</a>.</p> <p><strong>Manufacturer dependency: </strong>Because third-party manufacturers handle production, you depend heavily on their capabilities. <a href="/uk/blog/supply-chain-strategy">Supply chain issues</a>, price increases, and quality problems can significantly impact your business—often with limited solutions available. Choosing a reputable, reliable supplier becomes crucial, as quality and service vary significantly between manufacturers.</p> <h2 id="9">How to start a private-label brand</h2> <p>Private labeling simplifies <a href="/uk/blog/product-development-life-cycle">product development</a>, letting you focus on what retailers do best: building a brand, marketing a products, and connecting with customers.</p> <p>After choosing your products and manufacturer, follow these steps to launch your private-label store:</p> <h3>1. Test your products thoroughly</h3> <p>Always <a href="/uk/blog/product-design-process">test products</a> before listing them for sale. While items might look perfect in manufacturer catalogs or showrooms, the actual products can differ significantly. Order samples and evaluate them carefully—just as you’d try on clothing before buying, test your products before committing to large orders.</p> <p>Quality testing helps ensure products meet your standards and will satisfy your customers' expectations.</p> <h3>2. Create your online store</h3> <p><a href="/uk/online-store">Build your online store</a> on Shopify, starting with a free trial and professional <a href="https://themes.shopify.com">website themes</a>. Then expand your reach by setting up sales channels on platforms like <a href="/uk/facebook-instagram">Instagram</a> and <a href="/uk/tiktok">TikTok</a>.</p> <p>Visit the <a href="https://apps.shopify.com">Shopify App Store</a> to find tools for managing your private-label business. Many supplier apps integrate directly with your store to automate shipping and inventory management.</p> <h3>3. Add your products strategically</h3> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopifydashboard.png?v=1732314722" alt="Shopify dashboard with a text box and an image of an air plant on a wooden table." style="float: none;" class="block block--bordered" loading="lazy"> <figcaption>Shopify's dashboard makes adding new products straightforward.</figcaption> </figure> <p>Shopify's back end makes adding a new product to your online store easy. Follow these content marketing practices when adding products:</p> <ul> <li> <strong>Write compelling </strong><a href="/uk/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell"><strong>product descriptions</strong></a><strong>:</strong> Focus on customer benefits, not just product features. While technical details matter, customers want to know how products will improve their lives.</li> <li> <strong>Use high-quality </strong><a href="/uk/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography"><strong>product photos</strong></a><strong>:</strong> Online shoppers rely entirely on photos to evaluate items. Consider what images you’d need to make a purchase decision without seeing your products in person. Many manufacturers can provide professional product photography. </li> <li> <strong>Develop a balanced </strong><a href="/uk/blog/pricing-strategies"><strong>pricing strategy</strong></a><strong>: </strong>Your prices should ensure profitability while remaining competitive in your target market.</li> </ul> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/Gi6H9n1aB6I?si=LBM9dy8zUOcL76Un" class="absolute inset-0 w-full h-full"></div></div> <h3>4. Market your store effectively</h3> <p>Once your store is ready, focus on building awareness and driving traffic. Start with paid advertising on Google, Facebook, and Instagram to promote your brand and research competitor strategies.</p> <p>As your site traffic grows, expand your marketing with: </p> <ul> <li> <a href="/uk/blog/email-marketing">Email marketing</a> campaigns</li> <li>Social media content</li> <li><a href="/uk/blog/ecommerce-seo-best-practices">Search engine optimization (SEO)</a></li> <li>Customer loyalty programs</li> </ul> <h2 id="10">Launch your private-label brand</h2> <p>Starting a private-label brand simplifies product development—often a major hurdle for entrepreneurs. Create your online store, build your audience, then work with manufacturing experts to design unique products your customers will love.</p> <p><strong>Ready to start your business?</strong> <a href="/uk/website/builder">Create your website</a> today, or <a href="/uk/blog/what-is-shopify">learn more about Shopify's tools</a> for selling online and in person.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/uk/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/uk/blog/dropshipping-websites">The 9 Best Dropshipping Websites for Your Online Store</a></li><li class="mt-2"><a href="/uk/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/uk/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/uk/blog/amazon-dropshipping">Amazon Dropshipping Guide- How To Dropship on Amazon (2024)</a></li><li class="mt-2"><a href="/uk/blog/oova-market-research">How This Data Scientist Used Market Research to Launch A Successful Fertility Business</a></li><li class="mt-2"><a href="/uk/blog/start-skincare-line">How to Start a Skincare Line- 11 Lessons From a Serial Beauty Entrepreneur</a></li><li class="mt-2"><a href="/uk/blog/side-hustle">24 Best Side Hustle Ideas to Make Extra Money Today</a></li><li class="mt-2"><a href="/uk/blog/start-online-boutique">How to Start an Online Boutique- A Complete Playbook</a></li><li class="mt-2"><a href="/uk/blog/small-business-trends">10 Small Business Trends To Watch (New Research)</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="11">Private-label products FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is private labeling profitable?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Yes, private labeling can be highly profitable. You control costs, set your margins, and create exclusive products for your audience. This combination of control and uniqueness helps build customer loyalty and reduce direct competition.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is it illegal to private label products?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>No, private labeling is completely legal when done properly. Follow relevant regulations, including safety standards, trademark laws, and labeling requirements. With proper precautions, private labeling is a legitimate business strategy.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How much does private labeling cost?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Starting a private-label business typically requires at least $1,000. Major expenses include:</p> <ul> <li>Product samples</li> <li>Website setup</li> <li>Payment processing</li> <li>Order fulfillment systems</li> </ul> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do I price private-label products?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Consider these factors when pricing:</p> <ul> <li>Manufacturer costs</li> <li>Shipping expenses</li> <li>Operating costs (website, marketing, payment processing)</li> <li>Competitor pricing</li> <li>Customer willingness to pay</li> </ul> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Can you make money from private labeling?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Yes, private labeling can be profitable when executed well. Follow the steps outlined in this guide to build a successful private-label business.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do I start with private labeling?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <ol> <li>Choose your target niche.</li> <li>Find a reputable manufacturer that meets your standards.</li> <li>Develop product designs and test samples.</li> <li>Set up fulfillment and shipping.</li> <li>Create your Shopify store and launch your marketing.</li> </ol> </div> </div> </div> </div> </div> </div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex 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Idea"],"contentHtml":"\u003cp\u003eYou don’t need to manufacture products to run a successful online store. With \u003ca href=\"https://www.shopify.com/blog/what-is-private-label\"\u003eprivate labeling\u003c/a\u003e, you work directly with manufacturers to develop products that match your brand’s specifications. These items can be shipped to a fulfillment center, your warehouse, or straight to your customers. \u003c/p\u003e\n\u003cp\u003ePrivate-label products are great for brands expanding their product catalog for an established audience, building a new brand with unique products, or creating a \u003ca href=\"https://www.shopify.com/blog/passive-income-ideas\"\u003epassive income\u003c/a\u003e stream.\u003c/p\u003e\n\u003cp\u003eIn this guide, you’ll learn about the most profitable private-label products to sell and how to start your own private-label brand.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a private-label product?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e40+ private label product ideas and manufacturers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBenefits of private-label products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eLegal considerations for private-label products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eHow does a private-label business work?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eHow to start a private-label brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eLaunch your private-label brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003ePrivate label product FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a private-label product?\u003c/h2\u003e\n\u003cp\u003eA private-label product is manufactured by a third party but sold under your brand name. In this \u003ca href=\"https://www.shopify.com/blog/business-model\"\u003ebusiness model\u003c/a\u003e, you control every aspect of the product—from specifications and materials to design and packaging.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e40+ private-label product ideas and manufacturers\u003c/h2\u003e\n\u003cp\u003eWorking with private-label manufacturers gives you access to millions of potential products. But with so many options, \u003ca href=\"https://www.shopify.com/blog/product-sourcing-apps\"\u003esourcing products\u003c/a\u003e from a reliable \u003ca href=\"https://www.shopify.com/blog/private-label-dropshipping\"\u003eprivate label dropshipping\u003c/a\u003e supplier can be tricky.\u003c/p\u003e\n\u003cp\u003eTo help you get started, here are the most popular private-label categories, along with specific product ideas based on \u003ca href=\"https://www.shopify.com/blog/google-search-volume\"\u003emonthly search volume (MSV)\u003c/a\u003e and recommended \u003ca href=\"https://www.shopify.com/blog/white-label\"\u003ewhite-label\u003c/a\u003e manufacturers:\u003c/p\u003e\n\u003ch3\u003ePrivate-label apparel and accessories\u003c/h3\u003e\n\u003cp\u003eApparel is an ideal category for private labeling. You can easily customize designs, offer different colors and materials, and build a unique brand identity.\u003c/p\u003e\n\u003cp\u003eBefore choosing products, consider what shoppers are actively searching for. Here are some of the most-searched apparel and accessories terms with their monthly search volume (MSV):\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eBackpacks (1,220,000 MSV) \u003c/li\u003e\n\u003cli\u003eWomen’s jeans (368,000 MSV)\u003c/li\u003e\n\u003cli\u003eMaternity dresses (368,000 MSV)\u003c/li\u003e\n\u003cli\u003eMen’s dress shoes (201,000 MSV)\u003c/li\u003e\n\u003cli\u003eWomen’s hiking boots (165,000 MSV)\u003c/li\u003e\n\u003cli\u003eWomen’s tank tops (135,000 MSV)\u003c/li\u003e\n\u003cli\u003eWomen’s yoga pants (49,500 MSV)\u003c/li\u003e\n\u003cli\u003eWorkout shorts for men (9,900 MSV)\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eHere are three reliable manufacturers that integrate with your Shopify store:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAOP+\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in: EU, UK, and US\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/aop\"\u003eAOP+\u003c/a\u003e specializes in organic \u003ca href=\"https://www.shopify.com/blog/print-on-demand-products\"\u003eprint-on-demand products\u003c/a\u003e\u003ca href=\"https://www.shopify.com/blog/print-on-demand-products\"\u003efor\u003c/a\u003e clothing, home goods, and accessories. Since they handle manufacturing in-house, you can create custom t-shirts, flip-flops, tote bags, and wall plaques.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/aop_debd19a7-a5e6-492a-9b3e-cd9514a9cced.png?v=1732314746\" alt=\"Gold sequin cushion cover with a photo on it of a young blonde child looking at the camera.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eAOP+ offers custom home goods alongside apparel products.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe AOP+ app connects to your Shopify store to automate orders and fulfillment.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eApliiq\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eBased in: Los Angeles\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/apliiq\"\u003eApliiq\u003c/a\u003e is another private-label supplier and \u003ca href=\"https://www.shopify.com/blog/print-on-demand-companies\"\u003eprint-on-demand company\u003c/a\u003e focusing on \u003ca href=\"https://www.shopify.com/blog/trending-products\"\u003etrending products\u003c/a\u003e like woven label clothing, pocket tees, lined hoodies, and patch beanies.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/apliiq_d095e07e-f4e4-4a1a-aabf-c5f18edde3b6.png?v=1732314721\" alt=\"Black hoodie with a white line drawing illustration.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eExample of Apliiq's custom hoodies\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe company commits to shipping all orders within one week. Their Shopify app provides automatic order processing and customer tracking updates.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eModalyst\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eSpecializes in: US-based athleticwear\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eSubscribing to \u003ca href=\"https://apps.shopify.com/modalyst\"\u003eModalyst’s\u003c/a\u003e Pro Plan gets you unlimited products, custom packaging and branding, and fast shipping—typically three to eight days for US orders and less than 15 business days for \u003ca href=\"https://www.shopify.com/blog/international-shipping\"\u003einternational shipping\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/modalyst_9a508eb4-2cce-48c2-bdaf-cd6586f12031.png?v=1732314721\" alt=\"Four images including a leopard print bag, a lady wearing a floral top, sunglasses, and sandals.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eDropshipping supplier Modalyst works with US-based providers.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAlt: Four images including a leopard print bag, a lady wearing a floral top, sunglasses, and sandals. \u003c/p\u003e\n\u003cp\u003eLike other manufacturer apps for private-labels, Modalyst automates order processing and fulfillment and offers live chat support for retailers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/collective/retailer\"\u003eExplore Shopify Collective\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003ePrivate-label cosmetics and hair care\u003c/h3\u003e\n\u003cp\u003eHair care and \u003ca href=\"https://www.shopify.com/blog/sell-makeup-online\"\u003ecosmetics products\u003c/a\u003e have seen remarkable success with private-label business models. Here are the highest-volume searches showing what potential customers are looking for:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eShampoo (673,000 MSV)\u003c/li\u003e\n\u003cli\u003eHyaluronic acid (550,000 MSV)\u003c/li\u003e\n\u003cli\u003eSunscreen (550,000 MSV)\u003c/li\u003e\n\u003cli\u003eMoisturizer (450,000 MSV)\u003c/li\u003e\n\u003cli\u003eHairspray (368,000 MSV)\u003c/li\u003e\n\u003cli\u003eConditioner (246,000 MSV)\u003c/li\u003e\n\u003cli\u003eDry shampoo (165,000 MSV)\u003c/li\u003e\n\u003cli\u003eHair oils and serums (110,000 MSV)\u003c/li\u003e\n\u003cli\u003eEye cream (110,000 MSV)\u003c/li\u003e\n\u003cli\u003eHair wax (74,000 MSV)\u003c/li\u003e\n\u003cli\u003eMousse (74,000 MSV)\u003c/li\u003e\n\u003cli\u003eHair gel (60,500 MSV)\u003c/li\u003e\n\u003cli\u003eExfoliating toner (18,100 MSV)\u003c/li\u003e\n\u003cli\u003eNatural facial cleanser (6,600 MSV)\u003c/li\u003e\n\u003cli\u003eCurl enhancing cream (1,000 MSV)\u003c/li\u003e\n\u003cli\u003eCBD face oil (920 MSV)\u003c/li\u003e\n\u003cli\u003ePolypeptide cream (590 MSV)\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eTry this manufacturer for developing your own private-label \u003ca href=\"https://www.shopify.com/blog/skin-care-marketing-online-store\"\u003ecosmetics product line\u003c/a\u003e:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThomasnet\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eNorth American supplier directory\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.thomasnet.com/\"\u003eThomasnet\u003c/a\u003e connects you with more than 500,000 suppliers offering six million products.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/thomasnet_71dc13c6-ecb8-464e-9568-413080ee38db.png?v=1732314721\" alt=\"List of private label manufacturing suppliers on Thomasnet.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eList of private label manufacturing suppliers on Thomasnet.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo find beauty manufacturers on the platform, start by searching for “private-label manufacturing” or “contract manufacturing” in their search bar. Once you’re on the results page, you can browse manufacturers specializing in beauty items, skin care products, dietary supplements, and CBD products. Each manufacturer profile includes detailed information about their manufacturing capabilities, quality certifications, and contact details. You can also request quotes directly through the platform.\u003c/p\u003e\n\u003ch3\u003ePrivate-label food and supplements\u003c/h3\u003e\n\u003cp\u003ePrivate-label food and supplements are growing rapidly, even competing with national grocery chains. Here’s what’s trending in this space:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eCakes and pies (2,700,000 MSV)\u003c/li\u003e\n\u003cli\u003ePasta (1,500,000 MSV)\u003c/li\u003e\n\u003cli\u003eCandy and chocolate (1,200,000 MSV)\u003c/li\u003e\n\u003cli\u003eProbiotics (673,000 MSV)\u003c/li\u003e\n\u003cli\u003eSoup (550,000 MSV)\u003c/li\u003e\n\u003cli\u003eNiacinamide (550,000 MSV)\u003c/li\u003e\n\u003cli\u003eB vitamins (368,000 MSV)\u003c/li\u003e\n\u003cli\u003eCondiments (165,000 MSV)\u003c/li\u003e\n\u003cli\u003eGluten-free (135,000 MSV)\u003c/li\u003e\n\u003cli\u003eBreakfast foods (110,000 MSV)\u003c/li\u003e\n\u003cli\u003eOmega-3 fatty acids (90,500 MSV)\u003c/li\u003e\n\u003cli\u003eOrganic foods (60,500 MSV)\u003c/li\u003e\n\u003cli\u003eTri-Mag (22,200 MSV)\u003c/li\u003e\n\u003cli\u003eFair trade (12,100 MSV)\u003c/li\u003e\n\u003cli\u003eVitamin D3 liquid (3,600 MSV)\u003c/li\u003e\n\u003cli\u003eZinc with elderberry (1,600 MSV)\u003c/li\u003e\n\u003cli\u003eCBD (1,600 MSV)\u003c/li\u003e\n\u003cli\u003eNon-dairy products (1,000 MSV)\u003c/li\u003e\n\u003cli\u003eADK (480 MSV)\u003c/li\u003e\n\u003cli\u003eLiposomal melatonin spray (390 MSV)\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eDripshipper\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eUS-based coffee private labeling\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/dripshipper?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eDripshipper offers a complete solution for \u003c/a\u003e\u003ca href=\"https://www.shopify.com/blog/sell-coffee\"\u003eselling coffee online\u003c/a\u003e using a private-label supplier and your Shopify store. You can create and customize your own branded coffee packaging, logo, pricing, and labels.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dripshipper_b4516731-0afe-4f52-a459-99ec470c270c.png?v=1732314721\" alt=\"Logo upload dashboard in Dripshipper with an image of a black bag of coffee.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eLogo upload dashboard in Dripshipper with an image of a black bag of coffee.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBased in the US but shipping worldwide, Dripshipper maintains exceptional freshness standards. It ships whole beans the same day they’re roasted, while ground beans are dispatched the next day. All orders are processed within five business days.\u003c/p\u003e\n\u003cp\u003eThe platform offers different monthly plans to suit your business needs. Its Elite plan includes access to Dripshipper’s in-house design team, along with additional business coaching and training resources to help grow your coffee brand.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eBenefits of private-label products\u003c/h2\u003e\n\u003cp\u003ePrivate labeling has become increasingly popular as a business model, offering several key advantages for online store owners:\u003c/p\u003e\n\u003ch3\u003eHigher profit margins\u003c/h3\u003e\n\u003cp\u003eWhen you work directly with manufacturers, you cut out middlemen and control your pricing. This typically leads to better profit margins than selling traditional branded products—a significant advantage for growing businesses. \u003c/p\u003e\n\u003ch3\u003eComplete brand control\u003c/h3\u003e\n\u003cp\u003ePrivate labeling gives you control over every aspect of your product, from packaging design to product specifications. You can create a consistent brand experience that sets you apart from competitors.\u003c/p\u003e\n\u003ch3\u003eQuick market adaptation\u003c/h3\u003e\n\u003cp\u003eRespond to market trends faster than traditional brands. Since you’re working directly with manufacturers, you can launch new products quickly and adjust existing ones based on customer feedback. \u003c/p\u003e\n\u003ch3\u003eStronger customer loyalty\u003c/h3\u003e\n\u003cp\u003eUnique products create stronger connections with your customers. When shoppers can only find certain products through your store, they’re more likely to return and recommend your brand to others.\u003c/p\u003e\n\u003ch3\u003eReduced competition\u003c/h3\u003e\n\u003cp\u003ePrivate-label products, especially in specific niches, face less direct competition than generic alternatives. This exclusivity helps your store become a destination for shoppers seeking unique products.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eLegal considerations for private-label products\u003c/h2\u003e\n\u003cp\u003eBefore launching your private-label brand, understand these key legal requirements: \u003c/p\u003e\n\u003ch3\u003eProduct compliance\u003c/h3\u003e\n\u003cp\u003eDifferent products have different regulations. For example:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCosmetics require ingredient disclosure\u003c/li\u003e\n\u003cli\u003eElectronics need safety certifications\u003c/li\u003e\n\u003cli\u003eFood items must meet FDA standards\u003c/li\u003e\n\u003cli\u003eEach country has its own compliance rules\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEnsure your products meet all relevant safety and compliance standards.\u003c/p\u003e\n\u003ch3\u003eIntellectual property protection\u003c/h3\u003e\n\u003cp\u003eProtect your brand by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eResearching trademark availability\u003c/li\u003e\n\u003cli\u003eRegistering your brand name and logo\u003c/li\u003e\n\u003cli\u003eEnsuring product designs don't infringe on existing patents\u003c/li\u003e\n\u003cli\u003eDocumenting original creative elements\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eProduct liability coverage\u003c/h3\u003e\n\u003cp\u003eAs the brand owner, you’re responsible for product safety. Protect your business with:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eComprehensive product liability insurance\u003c/li\u003e\n\u003cli\u003eClear quality control processes\u003c/li\u003e\n\u003cli\u003eDocumented safety testing\u003c/li\u003e\n\u003cli\u003eIncident response procedures\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eAccurate labeling\u003c/h3\u003e\n\u003cp\u003eYour product labels must include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eComplete ingredient lists\u003c/li\u003e\n\u003cli\u003eClear usage instructions\u003c/li\u003e\n\u003cli\u003eCountry of origin\u003c/li\u003e\n\u003cli\u003eRequired safety warnings\u003c/li\u003e\n\u003cli\u003eAccurate product claims\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMisleading claims, whether intentional or not, can lead to legal repercussions and damage your brand’s reputation.\u003c/p\u003e\n\u003ch3\u003eSupplier agreements\u003c/h3\u003e\n\u003cp\u003eYour supplier agreement is more than just a purchase order; it’s a legal contract that dictates the terms of your business relationship. Work with a lawyer to create agreements that cover:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntellectual property ownership\u003c/li\u003e\n\u003cli\u003eQuality standards\u003c/li\u003e\n\u003cli\u003eConfidentiality terms\u003c/li\u003e\n\u003cli\u003eProduction specifications\u003c/li\u003e\n\u003cli\u003eDelivery requirements\u003c/li\u003e\n\u003cli\u003eDispute resolution procedures\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"8\"\u003eHow does a private-label business work?\u003c/h2\u003e\n\u003cp\u003eA successful private-label business combines three key elements: a strong brand identity, smooth \u003ca href=\"https://www.shopify.com/checkout\"\u003eonline checkouts\u003c/a\u003e, and solid manufacturer relationships.\u003c/p\u003e\n\u003cp\u003eAfter researching their target market, retailers establish a brand and create \u003ca href=\"https://www.shopify.com/blog/sales-channel\"\u003esales channels\u003c/a\u003e to reach customers. They then work with private-label suppliers to develop products they can purchase, market, and sell for profit.\u003c/p\u003e\n\u003cp\u003eMost private-label retailers serve a specific niche where they deeply understand consumer needs. Clothing and cosmetics stores frequently develop private-label product lines, as do grocery stores. Target has its \u003ca href=\"https://www.target.com/b/archer-farms/-/N-89as3\"\u003eArcher Farms\u003c/a\u003e private-label, Walmart has \u003ca href=\"https://www.walmart.com/cp/great-value/3495493\"\u003eGreat Value\u003c/a\u003e, and Costco has \u003ca href=\"https://www.costco.com/kirkland-signature.html\"\u003eKirkland Signature\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003ePrivate labeling continues to grow among national brands and \u003ca href=\"https://www.shopify.com/blog/what-is-a-small-business\"\u003esmall businesses\u003c/a\u003e alike, with store brands now representing a large portion of retailers’ \u003ca href=\"https://www.statista.com/statistics/244916/private-label-dollar-sales-in-united-states/\"\u003etotal sales\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eAdvantages of selling private-label products\u003c/h3\u003e\n\u003cp\u003eBeyond outsourcing manufacturing, private labeling offers several advantages:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eControl over production: \u003c/strong\u003eAs a retailer, you \u003ca href=\"https://www.shopify.com/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003ework directly with manufacturers\u003c/a\u003e to select materials and ingredients, while making key decisions about \u003ca href=\"https://www.shopify.com/blog/quality-assurance\"\u003eproduct quality\u003c/a\u003e, production rates, and costs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eControl over pricing: \u003c/strong\u003eOnce you know your private-label or \u003ca href=\"https://www.shopify.com/blog/white-label-products\"\u003ewhite-label product\u003c/a\u003e production costs, you can develop your \u003ca href=\"https://www.shopify.com/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e and leverage your brand power to achieve your target profit margins. This flexibility helps you adapt to market conditions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdaptability: \u003c/strong\u003eSmall retailers selling private-label products can move quickly to meet market demands. You can work with suppliers to add a \u003ca href=\"https://www.shopify.com/blog/product-features\"\u003enew product feature\u003c/a\u003e or adjust products, while larger companies with in-house manufacturing often struggle to pivot—giving you an opportunity to capture market share.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eControl over marketing and branding: \u003c/strong\u003eWith private-label products, you have complete control over \u003ca href=\"https://www.shopify.com/blog/branding-vs-marketing\"\u003ebranding and marketing\u003c/a\u003e, including how products are presented to audiences and positioned in your catalog.\u003c/p\u003e\n\u003ch3\u003eDisadvantages of selling private-label products\u003c/h3\u003e\n\u003cp\u003eWhile private labeling has many benefits, it doesn’t come without its challenges:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eDifficulty building loyalty from zero: \u003c/strong\u003eFor new brands, developing a following takes time. This is especially challenging for private-label retailers without a product development story.\u003c/p\u003e\n\u003cp\u003eWithout a narrative about designing and crafting your products, you’ll need creative ways to \u003ca href=\"https://www.shopify.com/blog/how-to-build-a-brand\"\u003ebuild brand reputation\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer dependency: \u003c/strong\u003eBecause third-party manufacturers handle production, you depend heavily on their capabilities. \u003ca href=\"https://www.shopify.com/blog/supply-chain-strategy\"\u003eSupply chain issues\u003c/a\u003e, price increases, and quality problems can significantly impact your business—often with limited solutions available. Choosing a reputable, reliable supplier becomes crucial, as quality and service vary significantly between manufacturers.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003eHow to start a private-label brand\u003c/h2\u003e\n\u003cp\u003ePrivate labeling simplifies \u003ca href=\"https://www.shopify.com/blog/product-development-life-cycle\"\u003eproduct development\u003c/a\u003e, letting you focus on what retailers do best: building a brand, marketing a products, and connecting with customers.\u003c/p\u003e\n\u003cp\u003eAfter choosing your products and manufacturer, follow these steps to launch your private-label store:\u003c/p\u003e\n\u003ch3\u003e1. Test your products thoroughly\u003c/h3\u003e\n\u003cp\u003eAlways \u003ca href=\"https://www.shopify.com/blog/product-design-process\"\u003etest products\u003c/a\u003e before listing them for sale. While items might look perfect in manufacturer catalogs or showrooms, the actual products can differ significantly. Order samples and evaluate them carefully—just as you’d try on clothing before buying, test your products before committing to large orders.\u003c/p\u003e\n\u003cp\u003eQuality testing helps ensure products meet your standards and will satisfy your customers' expectations.\u003c/p\u003e\n\u003ch3\u003e2. Create your online store\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/online-store\"\u003eBuild your online store\u003c/a\u003e on Shopify, starting with a free trial and professional \u003ca href=\"https://themes.shopify.com/\"\u003ewebsite themes\u003c/a\u003e. Then expand your reach by setting up sales channels on platforms like \u003ca href=\"https://www.shopify.com/facebook-instagram\"\u003eInstagram\u003c/a\u003e and \u003ca href=\"https://www.shopify.com/tiktok\"\u003eTikTok\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eVisit the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e to find tools for managing your private-label business. Many supplier apps integrate directly with your store to automate shipping and inventory management.\u003c/p\u003e\n\u003ch3\u003e3. Add your products strategically\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopifydashboard.png?v=1732314722\" alt=\"Shopify dashboard with a text box and an image of an air plant on a wooden table.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eShopify's dashboard makes adding new products straightforward.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eShopify's back end makes adding a new product to your online store easy. Follow these content marketing practices when adding products:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWrite compelling \u003c/strong\u003e\u003ca href=\"https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003e\u003cstrong\u003eproduct descriptions\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Focus on customer benefits, not just product features. While technical details matter, customers want to know how products will improve their lives.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse high-quality \u003c/strong\u003e\u003ca href=\"https://www.shopify.com/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003e\u003cstrong\u003eproduct photos\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Online shoppers rely entirely on photos to evaluate items. Consider what images you’d need to make a purchase decision without seeing your products in person. Many manufacturers can provide professional product photography. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop a balanced \u003c/strong\u003e\u003ca href=\"https://www.shopify.com/blog/pricing-strategies\"\u003e\u003cstrong\u003epricing strategy\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003eYour prices should ensure profitability while remaining competitive in your target market.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/Gi6H9n1aB6I?si=LBM9dy8zUOcL76Un\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3\u003e4. Market your store effectively\u003c/h3\u003e\n\u003cp\u003eOnce your store is ready, focus on building awareness and driving traffic. Start with paid advertising on Google, Facebook, and Instagram to promote your brand and research competitor strategies.\u003c/p\u003e\n\u003cp\u003eAs your site traffic grows, expand your marketing with: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/blog/email-marketing\"\u003eEmail marketing\u003c/a\u003e campaigns\u003c/li\u003e\n\u003cli\u003eSocial media content\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/blog/ecommerce-seo-best-practices\"\u003eSearch engine optimization (SEO)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eCustomer loyalty programs\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"10\"\u003eLaunch your private-label brand\u003c/h2\u003e\n\u003cp\u003eStarting a private-label brand simplifies product development—often a major hurdle for entrepreneurs. Create your online store, build your audience, then work with manufacturing experts to design unique products your customers will love.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady to start your business?\u003c/strong\u003e \u003ca href=\"/website/builder\"\u003eCreate your website\u003c/a\u003e today, or \u003ca href=\"/blog/what-is-shopify\"\u003elearn more about Shopify's tools\u003c/a\u003e for selling online and in person.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"11\"\u003ePrivate-label products FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs private labeling profitable?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, private labeling can be highly profitable. You control costs, set your margins, and create exclusive products for your audience. This combination of control and uniqueness helps build customer loyalty and reduce direct competition.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it illegal to private label products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eNo, private labeling is completely legal when done properly. Follow relevant regulations, including safety standards, trademark laws, and labeling requirements. With proper precautions, private labeling is a legitimate business strategy.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does private labeling cost?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStarting a private-label business typically requires at least $1,000. Major expenses include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduct samples\u003c/li\u003e\n\u003cli\u003eWebsite setup\u003c/li\u003e\n\u003cli\u003ePayment processing\u003c/li\u003e\n\u003cli\u003eOrder fulfillment systems\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I price private-label products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eConsider these factors when pricing:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eManufacturer costs\u003c/li\u003e\n\u003cli\u003eShipping expenses\u003c/li\u003e\n\u003cli\u003eOperating costs (website, marketing, payment processing)\u003c/li\u003e\n\u003cli\u003eCompetitor pricing\u003c/li\u003e\n\u003cli\u003eCustomer willingness to pay\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you make money from private labeling?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, private labeling can be profitable when executed well. Follow the steps outlined in this guide to build a successful private-label business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start with private labeling?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eChoose your target niche.\u003c/li\u003e\n\u003cli\u003eFind a reputable manufacturer that meets your standards.\u003c/li\u003e\n\u003cli\u003eDevelop product designs and test samples.\u003c/li\u003e\n\u003cli\u003eSet up fulfillment and shipping.\u003c/li\u003e\n\u003cli\u003eCreate your Shopify store and launch your marketing.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","excerpt":"Browse this extensive list of private-label products and learn more about the popular private-label business model, including what it is and how to do it.","excerptHtml":"\u003cp\u003eBrowse this extensive list of private-label products and learn more about the popular private-label business model, including what it is and how to do it.\u003c/p\u003e","seo":{"__typename":"SEO","title":"40+ Private-Label Products To Sell in 2025","description":"Browse this extensive list of private-label products and learn more about the popular private-label business model, including what it is and how to do it."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-ca\":\"https://www.shopify.com/ca/blog/private-label\",\"en-gb\":\"https://www.shopify.com/uk/blog/private-label\",\"en-au\":\"https://www.shopify.com/au/blog/private-label\",\"en-id\":\"https://www.shopify.com/id/blog/private-label\",\"en-nz\":\"https://www.shopify.com/nz/blog/private-label\",\"en-za\":\"https://www.shopify.com/za/blog/private-label\",\"en-ng\":\"https://www.shopify.com/ng/blog/private-label\",\"en-ph\":\"https://www.shopify.com/ph/blog/private-label\",\"en-sg\":\"https://www.shopify.com/sg/blog/private-label\",\"en-hk\":\"https://www.shopify.com/hk/blog/private-label\",\"en-ie\":\"https://www.shopify.com/ie/blog/private-label\",\"en-my\":\"https://www.shopify.com/my/blog/private-label\",\"zh-cn\":\"https://www.shopify.com/zh/blog/private-label\",\"ja\":\"https://www.shopify.com/jp/blog/private-label\",\"de\":\"https://www.shopify.com/de/blog/private-label\",\"es\":\"https://www.shopify.com/es/blog/private-label\",\"fr\":\"https://www.shopify.com/fr/blog/private-label\",\"it\":\"https://www.shopify.com/it/blog/private-label\",\"nl\":\"https://www.shopify.com/nl/blog/private-label\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"How This Data Scientist Used Market Research to Launch A Successful Fertility Business\",\"url\":\"blog/oova-market-research\"},{\"title\":\"How to Start a Skincare Line- 11 Lessons From a Serial Beauty Entrepreneur\",\"url\":\"blog/start-skincare-line\"},{\"title\":\"24 Best Side Hustle Ideas to Make Extra Money Today\",\"url\":\"blog/side-hustle\"},{\"title\":\"How to Start an Online Boutique- A Complete Playbook\",\"url\":\"blog/start-online-boutique\"},{\"title\":\"10 Small Business Trends To Watch (New Research)\",\"url\":\"blog/small-business-trends\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Product Sourcing Guide to Sell Online: How to Get Started\",\"tags\":[\"Source Products\"],\"handle\":\"product-sourcing-apps\",\"imageUrl\":\"//cdn.shopify.com/s/files/1/0070/7032/files/shopify-product-sourcing.jpg?v=1598457732\",\"imageAltText\":\"Illustration of conveyor belts transporting products toward a person holding an iPad, representing the concept of product sourcing apps.\",\"modifiedAt\":\"2024-02-13\",\"contentHtml\":\"\"},{\"title\":\"How To Get a Prototype Made \u0026 Protect Your Design\",\"tags\":[\"Source Products\",\"Starting Up\"],\"handle\":\"7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ge-a-prototype-made.jpg?v=1663983674\",\"imageAltText\":\"how to get a prototype made\",\"modifiedAt\":\"2023-12-08\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/private_20label_d7673fa6-4981-4ec8-919f-407279a96581.png?v=1730466855","imageAltText":"A blank red label on a red background, representing private-label products.","imageClass":"","modifiedAt":"22 Nov 2024","modifiedAtRaw":"2024-11-22T06:00:00Z"},"metaDescription":"Browse this extensive list of private-label products and learn more about the popular private-label business model, including what it is and how to do it.","contentHtml":"\u003cp\u003eYou don’t need to manufacture products to run a successful online store. With \u003ca href=\"/uk/blog/what-is-private-label\"\u003eprivate labeling\u003c/a\u003e, you work directly with manufacturers to develop products that match your brand’s specifications. These items can be shipped to a fulfillment center, your warehouse, or straight to your customers.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003ePrivate-label products are great for brands expanding their product catalog for an established audience, building a new brand with unique products, or creating a \u003ca href=\"/uk/blog/passive-income-ideas\"\u003epassive income\u003c/a\u003e stream.\u003c/p\u003e\n\u003cp\u003eIn this guide, you’ll learn about the most profitable private-label products to sell and how to start your own private-label brand.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is a private-label product?\u003c/h2\u003e\n\u003cp\u003eA private-label product is manufactured by a third party but sold under your brand name. In this \u003ca href=\"/uk/blog/business-model\"\u003ebusiness model\u003c/a\u003e, you control every aspect of the product—from specifications and materials to design and packaging.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e40+ private-label product ideas and manufacturers\u003c/h2\u003e\n\u003cp\u003eWorking with private-label manufacturers gives you access to millions of potential products. But with so many options, \u003ca href=\"/uk/blog/product-sourcing-apps\"\u003esourcing products\u003c/a\u003e from a reliable \u003ca href=\"/uk/blog/private-label-dropshipping\"\u003eprivate label dropshipping\u003c/a\u003e supplier can be tricky.\u003c/p\u003e\n\u003cp\u003eTo help you get started, here are the most popular private-label categories, along with specific product ideas based on \u003ca href=\"/uk/blog/google-search-volume\"\u003emonthly search volume (MSV)\u003c/a\u003e and recommended \u003ca href=\"/uk/blog/white-label\"\u003ewhite-label\u003c/a\u003e manufacturers:\u003c/p\u003e\n\u003ch3\u003ePrivate-label apparel and accessories\u003c/h3\u003e\n\u003cp\u003eApparel is an ideal category for private labeling. You can easily customize designs, offer different colors and materials, and build a unique brand identity.\u003c/p\u003e\n\u003cp\u003eBefore choosing products, consider what shoppers are actively searching for. Here are some of the most-searched apparel and accessories terms with their monthly search volume (MSV):\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eBackpacks (1,220,000 MSV)\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eWomen’s jeans (368,000 MSV)\u003c/li\u003e\n\u003cli\u003eMaternity dresses (368,000 MSV)\u003c/li\u003e\n\u003cli\u003eMen’s dress shoes (201,000 MSV)\u003c/li\u003e\n\u003cli\u003eWomen’s hiking boots (165,000 MSV)\u003c/li\u003e\n\u003cli\u003eWomen’s tank tops (135,000 MSV)\u003c/li\u003e\n\u003cli\u003eWomen’s yoga pants (49,500 MSV)\u003c/li\u003e\n\u003cli\u003eWorkout shorts for men (9,900 MSV)\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eHere are three reliable manufacturers that integrate with your Shopify store:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAOP+\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in: EU, UK, and US\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/aop\"\u003eAOP+\u003c/a\u003e specializes in organic \u003ca href=\"/uk/blog/print-on-demand-products\"\u003eprint-on-demand products\u003c/a\u003e\u003ca href=\"/uk/blog/print-on-demand-products\"\u003efor\u003c/a\u003e clothing, home goods, and accessories. Since they handle manufacturing in-house, you can create custom t-shirts, flip-flops, tote bags, and wall plaques.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/aop_debd19a7-a5e6-492a-9b3e-cd9514a9cced.png?v=1732314746\" alt=\"Gold sequin cushion cover with a photo on it of a young blonde child looking at the camera.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eAOP+ offers custom home goods alongside apparel products.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe AOP+ app connects to your Shopify store to automate orders and fulfillment.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eApliiq\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eBased in: Los Angeles\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/apliiq\"\u003eApliiq\u003c/a\u003e is another private-label supplier and \u003ca href=\"/uk/blog/print-on-demand-companies\"\u003eprint-on-demand company\u003c/a\u003e focusing on \u003ca href=\"/uk/blog/trending-products\"\u003etrending products\u003c/a\u003e like woven label clothing, pocket tees, lined hoodies, and patch beanies.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/apliiq_d095e07e-f4e4-4a1a-aabf-c5f18edde3b6.png?v=1732314721\" alt=\"Black hoodie with a white line drawing illustration.\" style=\"float: none;\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eExample of Apliiq's custom hoodies\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe company commits to shipping all orders within one week. Their Shopify app provides automatic order processing and customer tracking updates.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eModalyst\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eSpecializes in: US-based athleticwear\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eSubscribing to \u003ca href=\"https://apps.shopify.com/modalyst\"\u003eModalyst’s\u003c/a\u003e Pro Plan gets you unlimited products, custom packaging and branding, and fast shipping—typically three to eight days for US orders and less than 15 business days for \u003ca href=\"/uk/blog/international-shipping\"\u003einternational shipping\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/modalyst_9a508eb4-2cce-48c2-bdaf-cd6586f12031.png?v=1732314721\" alt=\"Four images including a leopard print bag, a lady wearing a floral top, sunglasses, and sandals.\" style=\"float: none;\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eDropshipping supplier Modalyst works with US-based providers.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAlt: Four images including a leopard print bag, a lady wearing a floral top, sunglasses, and sandals.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eLike other manufacturer apps for private-labels, Modalyst automates order processing and fulfillment and offers live chat support for retailers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/uk/collective/retailer\"\u003eExplore Shopify Collective\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003ePrivate-label cosmetics and hair care\u003c/h3\u003e\n\u003cp\u003eHair care and \u003ca href=\"/uk/blog/sell-makeup-online\"\u003ecosmetics products\u003c/a\u003e have seen remarkable success with private-label business models. Here are the highest-volume searches showing what potential customers are looking for:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eShampoo (673,000 MSV)\u003c/li\u003e\n\u003cli\u003eHyaluronic acid (550,000 MSV)\u003c/li\u003e\n\u003cli\u003eSunscreen (550,000 MSV)\u003c/li\u003e\n\u003cli\u003eMoisturizer (450,000 MSV)\u003c/li\u003e\n\u003cli\u003eHairspray (368,000 MSV)\u003c/li\u003e\n\u003cli\u003eConditioner (246,000 MSV)\u003c/li\u003e\n\u003cli\u003eDry shampoo (165,000 MSV)\u003c/li\u003e\n\u003cli\u003eHair oils and serums (110,000 MSV)\u003c/li\u003e\n\u003cli\u003eEye cream (110,000 MSV)\u003c/li\u003e\n\u003cli\u003eHair wax (74,000 MSV)\u003c/li\u003e\n\u003cli\u003eMousse (74,000 MSV)\u003c/li\u003e\n\u003cli\u003eHair gel (60,500 MSV)\u003c/li\u003e\n\u003cli\u003eExfoliating toner (18,100 MSV)\u003c/li\u003e\n\u003cli\u003eNatural facial cleanser (6,600 MSV)\u003c/li\u003e\n\u003cli\u003eCurl enhancing cream (1,000 MSV)\u003c/li\u003e\n\u003cli\u003eCBD face oil (920 MSV)\u003c/li\u003e\n\u003cli\u003ePolypeptide cream (590 MSV)\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eTry this manufacturer for developing your own private-label \u003ca href=\"/uk/blog/skin-care-marketing-online-store\"\u003ecosmetics product line\u003c/a\u003e:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThomasnet\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eNorth American supplier directory\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.thomasnet.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eThomasnet\u003c/a\u003e connects you with more than 500,000 suppliers offering six million products.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/thomasnet_71dc13c6-ecb8-464e-9568-413080ee38db.png?v=1732314721\" alt=\"List of private label manufacturing suppliers on Thomasnet.\" style=\"float: none;\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eList of private label manufacturing suppliers on Thomasnet.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo find beauty manufacturers on the platform, start by searching for “private-label manufacturing” or “contract manufacturing” in their search bar. Once you’re on the results page, you can browse manufacturers specializing in beauty items, skin care products, dietary supplements, and CBD products. Each manufacturer profile includes detailed information about their manufacturing capabilities, quality certifications, and contact details. You can also request quotes directly through the platform.\u003c/p\u003e\n\u003ch3\u003ePrivate-label food and supplements\u003c/h3\u003e\n\u003cp\u003ePrivate-label food and supplements are growing rapidly, even competing with national grocery chains. Here’s what’s trending in this space:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eCakes and pies (2,700,000 MSV)\u003c/li\u003e\n\u003cli\u003ePasta (1,500,000 MSV)\u003c/li\u003e\n\u003cli\u003eCandy and chocolate (1,200,000 MSV)\u003c/li\u003e\n\u003cli\u003eProbiotics (673,000 MSV)\u003c/li\u003e\n\u003cli\u003eSoup (550,000 MSV)\u003c/li\u003e\n\u003cli\u003eNiacinamide (550,000 MSV)\u003c/li\u003e\n\u003cli\u003eB vitamins (368,000 MSV)\u003c/li\u003e\n\u003cli\u003eCondiments (165,000 MSV)\u003c/li\u003e\n\u003cli\u003eGluten-free (135,000 MSV)\u003c/li\u003e\n\u003cli\u003eBreakfast foods (110,000 MSV)\u003c/li\u003e\n\u003cli\u003eOmega-3 fatty acids (90,500 MSV)\u003c/li\u003e\n\u003cli\u003eOrganic foods (60,500 MSV)\u003c/li\u003e\n\u003cli\u003eTri-Mag (22,200 MSV)\u003c/li\u003e\n\u003cli\u003eFair trade (12,100 MSV)\u003c/li\u003e\n\u003cli\u003eVitamin D3 liquid (3,600 MSV)\u003c/li\u003e\n\u003cli\u003eZinc with elderberry (1,600 MSV)\u003c/li\u003e\n\u003cli\u003eCBD (1,600 MSV)\u003c/li\u003e\n\u003cli\u003eNon-dairy products (1,000 MSV)\u003c/li\u003e\n\u003cli\u003eADK (480 MSV)\u003c/li\u003e\n\u003cli\u003eLiposomal melatonin spray (390 MSV)\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eDripshipper\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eUS-based coffee private labeling\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/dripshipper?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eDripshipper offers a complete solution for \u003c/a\u003e\u003ca href=\"/uk/blog/sell-coffee\"\u003eselling coffee online\u003c/a\u003e using a private-label supplier and your Shopify store. You can create and customize your own branded coffee packaging, logo, pricing, and labels.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dripshipper_b4516731-0afe-4f52-a459-99ec470c270c.png?v=1732314721\" alt=\"Logo upload dashboard in Dripshipper with an image of a black bag of coffee.\" style=\"float: none;\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eLogo upload dashboard in Dripshipper with an image of a black bag of coffee.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBased in the US but shipping worldwide, Dripshipper maintains exceptional freshness standards. It ships whole beans the same day they’re roasted, while ground beans are dispatched the next day. All orders are processed within five business days.\u003c/p\u003e\n\u003cp\u003eThe platform offers different monthly plans to suit your business needs. Its Elite plan includes access to Dripshipper’s in-house design team, along with additional business coaching and training resources to help grow your coffee brand.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eBenefits of private-label products\u003c/h2\u003e\n\u003cp\u003ePrivate labeling has become increasingly popular as a business model, offering several key advantages for online store owners:\u003c/p\u003e\n\u003ch3\u003eHigher profit margins\u003c/h3\u003e\n\u003cp\u003eWhen you work directly with manufacturers, you cut out middlemen and control your pricing. This typically leads to better profit margins than selling traditional branded products—a significant advantage for growing businesses.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eComplete brand control\u003c/h3\u003e\n\u003cp\u003ePrivate labeling gives you control over every aspect of your product, from packaging design to product specifications. You can create a consistent brand experience that sets you apart from competitors.\u003c/p\u003e\n\u003ch3\u003eQuick market adaptation\u003c/h3\u003e\n\u003cp\u003eRespond to market trends faster than traditional brands. Since you’re working directly with manufacturers, you can launch new products quickly and adjust existing ones based on customer feedback.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eStronger customer loyalty\u003c/h3\u003e\n\u003cp\u003eUnique products create stronger connections with your customers. When shoppers can only find certain products through your store, they’re more likely to return and recommend your brand to others.\u003c/p\u003e\n\u003ch3\u003eReduced competition\u003c/h3\u003e\n\u003cp\u003ePrivate-label products, especially in specific niches, face less direct competition than generic alternatives. This exclusivity helps your store become a destination for shoppers seeking unique products.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eLegal considerations for private-label products\u003c/h2\u003e\n\u003cp\u003eBefore launching your private-label brand, understand these key legal requirements:\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eProduct compliance\u003c/h3\u003e\n\u003cp\u003eDifferent products have different regulations. For example:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCosmetics require ingredient disclosure\u003c/li\u003e\n\u003cli\u003eElectronics need safety certifications\u003c/li\u003e\n\u003cli\u003eFood items must meet FDA standards\u003c/li\u003e\n\u003cli\u003eEach country has its own compliance rules\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEnsure your products meet all relevant safety and compliance standards.\u003c/p\u003e\n\u003ch3\u003eIntellectual property protection\u003c/h3\u003e\n\u003cp\u003eProtect your brand by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eResearching trademark availability\u003c/li\u003e\n\u003cli\u003eRegistering your brand name and logo\u003c/li\u003e\n\u003cli\u003eEnsuring product designs don't infringe on existing patents\u003c/li\u003e\n\u003cli\u003eDocumenting original creative elements\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eProduct liability coverage\u003c/h3\u003e\n\u003cp\u003eAs the brand owner, you’re responsible for product safety. Protect your business with:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eComprehensive product liability insurance\u003c/li\u003e\n\u003cli\u003eClear quality control processes\u003c/li\u003e\n\u003cli\u003eDocumented safety testing\u003c/li\u003e\n\u003cli\u003eIncident response procedures\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eAccurate labeling\u003c/h3\u003e\n\u003cp\u003eYour product labels must include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eComplete ingredient lists\u003c/li\u003e\n\u003cli\u003eClear usage instructions\u003c/li\u003e\n\u003cli\u003eCountry of origin\u003c/li\u003e\n\u003cli\u003eRequired safety warnings\u003c/li\u003e\n\u003cli\u003eAccurate product claims\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMisleading claims, whether intentional or not, can lead to legal repercussions and damage your brand’s reputation.\u003c/p\u003e\n\u003ch3\u003eSupplier agreements\u003c/h3\u003e\n\u003cp\u003eYour supplier agreement is more than just a purchase order; it’s a legal contract that dictates the terms of your business relationship. Work with a lawyer to create agreements that cover:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntellectual property ownership\u003c/li\u003e\n\u003cli\u003eQuality standards\u003c/li\u003e\n\u003cli\u003eConfidentiality terms\u003c/li\u003e\n\u003cli\u003eProduction specifications\u003c/li\u003e\n\u003cli\u003eDelivery requirements\u003c/li\u003e\n\u003cli\u003eDispute resolution procedures\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"8\"\u003eHow does a private-label business work?\u003c/h2\u003e\n\u003cp\u003eA successful private-label business combines three key elements: a strong brand identity, smooth \u003ca href=\"/uk/checkout\"\u003eonline checkouts\u003c/a\u003e, and solid manufacturer relationships.\u003c/p\u003e\n\u003cp\u003eAfter researching their target market, retailers establish a brand and create \u003ca href=\"/uk/blog/sales-channel\"\u003esales channels\u003c/a\u003e to reach customers. They then work with private-label suppliers to develop products they can purchase, market, and sell for profit.\u003c/p\u003e\n\u003cp\u003eMost private-label retailers serve a specific niche where they deeply understand consumer needs. Clothing and cosmetics stores frequently develop private-label product lines, as do grocery stores. Target has its \u003ca href=\"https://www.target.com/b/archer-farms/-/N-89as3\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eArcher Farms\u003c/a\u003e private-label, Walmart has \u003ca href=\"https://www.walmart.com/cp/great-value/3495493\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGreat Value\u003c/a\u003e, and Costco has \u003ca href=\"https://www.costco.com/kirkland-signature.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKirkland Signature\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003ePrivate labeling continues to grow among national brands and \u003ca href=\"/uk/blog/what-is-a-small-business\"\u003esmall businesses\u003c/a\u003e alike, with store brands now representing a large portion of retailers’ \u003ca href=\"https://www.statista.com/statistics/244916/private-label-dollar-sales-in-united-states/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003etotal sales\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eAdvantages of selling private-label products\u003c/h3\u003e\n\u003cp\u003eBeyond outsourcing manufacturing, private labeling offers several advantages:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eControl over production: \u003c/strong\u003eAs a retailer, you \u003ca href=\"/uk/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003ework directly with manufacturers\u003c/a\u003e to select materials and ingredients, while making key decisions about \u003ca href=\"/uk/blog/quality-assurance\"\u003eproduct quality\u003c/a\u003e, production rates, and costs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eControl over pricing: \u003c/strong\u003eOnce you know your private-label or \u003ca href=\"/uk/blog/white-label-products\"\u003ewhite-label product\u003c/a\u003e production costs, you can develop your \u003ca href=\"/uk/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e and leverage your brand power to achieve your target profit margins. This flexibility helps you adapt to market conditions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdaptability: \u003c/strong\u003eSmall retailers selling private-label products can move quickly to meet market demands. You can work with suppliers to add a \u003ca href=\"/uk/blog/product-features\"\u003enew product feature\u003c/a\u003e or adjust products, while larger companies with in-house manufacturing often struggle to pivot—giving you an opportunity to capture market share.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eControl over marketing and branding: \u003c/strong\u003eWith private-label products, you have complete control over \u003ca href=\"/uk/blog/branding-vs-marketing\"\u003ebranding and marketing\u003c/a\u003e, including how products are presented to audiences and positioned in your catalog.\u003c/p\u003e\n\u003ch3\u003eDisadvantages of selling private-label products\u003c/h3\u003e\n\u003cp\u003eWhile private labeling has many benefits, it doesn’t come without its challenges:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eDifficulty building loyalty from zero: \u003c/strong\u003eFor new brands, developing a following takes time. This is especially challenging for private-label retailers without a product development story.\u003c/p\u003e\n\u003cp\u003eWithout a narrative about designing and crafting your products, you’ll need creative ways to \u003ca href=\"/uk/blog/how-to-build-a-brand\"\u003ebuild brand reputation\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer dependency: \u003c/strong\u003eBecause third-party manufacturers handle production, you depend heavily on their capabilities. \u003ca href=\"/uk/blog/supply-chain-strategy\"\u003eSupply chain issues\u003c/a\u003e, price increases, and quality problems can significantly impact your business—often with limited solutions available. Choosing a reputable, reliable supplier becomes crucial, as quality and service vary significantly between manufacturers.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003eHow to start a private-label brand\u003c/h2\u003e\n\u003cp\u003ePrivate labeling simplifies \u003ca href=\"/uk/blog/product-development-life-cycle\"\u003eproduct development\u003c/a\u003e, letting you focus on what retailers do best: building a brand, marketing a products, and connecting with customers.\u003c/p\u003e\n\u003cp\u003eAfter choosing your products and manufacturer, follow these steps to launch your private-label store:\u003c/p\u003e\n\u003ch3\u003e1. Test your products thoroughly\u003c/h3\u003e\n\u003cp\u003eAlways \u003ca href=\"/uk/blog/product-design-process\"\u003etest products\u003c/a\u003e before listing them for sale. While items might look perfect in manufacturer catalogs or showrooms, the actual products can differ significantly. Order samples and evaluate them carefully—just as you’d try on clothing before buying, test your products before committing to large orders.\u003c/p\u003e\n\u003cp\u003eQuality testing helps ensure products meet your standards and will satisfy your customers' expectations.\u003c/p\u003e\n\u003ch3\u003e2. Create your online store\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/uk/online-store\"\u003eBuild your online store\u003c/a\u003e on Shopify, starting with a free trial and professional \u003ca href=\"https://themes.shopify.com\"\u003ewebsite themes\u003c/a\u003e. Then expand your reach by setting up sales channels on platforms like \u003ca href=\"/uk/facebook-instagram\"\u003eInstagram\u003c/a\u003e and \u003ca href=\"/uk/tiktok\"\u003eTikTok\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eVisit the \u003ca href=\"https://apps.shopify.com\"\u003eShopify App Store\u003c/a\u003e to find tools for managing your private-label business. Many supplier apps integrate directly with your store to automate shipping and inventory management.\u003c/p\u003e\n\u003ch3\u003e3. Add your products strategically\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopifydashboard.png?v=1732314722\" alt=\"Shopify dashboard with a text box and an image of an air plant on a wooden table.\" style=\"float: none;\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eShopify's dashboard makes adding new products straightforward.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eShopify's back end makes adding a new product to your online store easy. Follow these content marketing practices when adding products:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWrite compelling \u003c/strong\u003e\u003ca href=\"/uk/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003e\u003cstrong\u003eproduct descriptions\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Focus on customer benefits, not just product features. While technical details matter, customers want to know how products will improve their lives.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse high-quality \u003c/strong\u003e\u003ca href=\"/uk/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003e\u003cstrong\u003eproduct photos\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Online shoppers rely entirely on photos to evaluate items. Consider what images you’d need to make a purchase decision without seeing your products in person. Many manufacturers can provide professional product photography.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop a balanced \u003c/strong\u003e\u003ca href=\"/uk/blog/pricing-strategies\"\u003e\u003cstrong\u003epricing strategy\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003eYour prices should ensure profitability while remaining competitive in your target market.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/Gi6H9n1aB6I?si=LBM9dy8zUOcL76Un\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch3\u003e4. Market your store effectively\u003c/h3\u003e\n\u003cp\u003eOnce your store is ready, focus on building awareness and driving traffic. Start with paid advertising on Google, Facebook, and Instagram to promote your brand and research competitor strategies.\u003c/p\u003e\n\u003cp\u003eAs your site traffic grows, expand your marketing with:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/uk/blog/email-marketing\"\u003eEmail marketing\u003c/a\u003e campaigns\u003c/li\u003e\n\u003cli\u003eSocial media content\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/uk/blog/ecommerce-seo-best-practices\"\u003eSearch engine optimization (SEO)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eCustomer loyalty programs\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"10\"\u003eLaunch your private-label brand\u003c/h2\u003e\n\u003cp\u003eStarting a private-label brand simplifies product development—often a major hurdle for entrepreneurs. Create your online store, build your audience, then work with manufacturing experts to design unique products your customers will love.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady to start your business?\u003c/strong\u003e \u003ca href=\"/uk/website/builder\"\u003eCreate your website\u003c/a\u003e today, or \u003ca href=\"/uk/blog/what-is-shopify\"\u003elearn more about Shopify's tools\u003c/a\u003e for selling online and in person.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/dropshipping-websites\"\u003eThe 9 Best Dropshipping Websites for Your Online Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/amazon-dropshipping\"\u003eAmazon Dropshipping Guide- How To Dropship on Amazon (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/oova-market-research\"\u003eHow This Data Scientist Used Market Research to Launch A Successful Fertility Business\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/start-skincare-line\"\u003eHow to Start a Skincare Line- 11 Lessons From a Serial Beauty Entrepreneur\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/side-hustle\"\u003e24 Best Side Hustle Ideas to Make Extra Money Today\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/start-online-boutique\"\u003eHow to Start an Online Boutique- A Complete Playbook\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/small-business-trends\"\u003e10 Small Business Trends To Watch (New Research)\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"11\"\u003ePrivate-label products FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs private labeling profitable?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, private labeling can be highly profitable. You control costs, set your margins, and create exclusive products for your audience. This combination of control and uniqueness helps build customer loyalty and reduce direct competition.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it illegal to private label products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eNo, private labeling is completely legal when done properly. Follow relevant regulations, including safety standards, trademark laws, and labeling requirements. With proper precautions, private labeling is a legitimate business strategy.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does private labeling cost?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStarting a private-label business typically requires at least $1,000. Major expenses include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduct samples\u003c/li\u003e\n\u003cli\u003eWebsite setup\u003c/li\u003e\n\u003cli\u003ePayment processing\u003c/li\u003e\n\u003cli\u003eOrder fulfillment systems\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I price private-label products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eConsider these factors when pricing:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eManufacturer costs\u003c/li\u003e\n\u003cli\u003eShipping expenses\u003c/li\u003e\n\u003cli\u003eOperating costs (website, marketing, payment processing)\u003c/li\u003e\n\u003cli\u003eCompetitor pricing\u003c/li\u003e\n\u003cli\u003eCustomer willingness to pay\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you make money from private labeling?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, private labeling can be profitable when executed well. Follow the steps outlined in this guide to build a successful private-label business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start with private labeling?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eChoose your target niche.\u003c/li\u003e\n\u003cli\u003eFind a reputable manufacturer that meets your standards.\u003c/li\u003e\n\u003cli\u003eDevelop product designs and test samples.\u003c/li\u003e\n\u003cli\u003eSet up fulfillment and shipping.\u003c/li\u003e\n\u003cli\u003eCreate your Shopify store and launch your marketing.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is a private-label product?"},{"href":"#2","text":"40+ private label product ideas and manufacturers"},{"href":"#6","text":"Benefits of private-label products"},{"href":"#7","text":"Legal considerations for private-label products"},{"href":"#8","text":"How does a private-label business work?"},{"href":"#9","text":"How to start a private-label brand"},{"href":"#10","text":"Launch your private-label brand"},{"href":"#11","text":"Private label product FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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[Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache 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In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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