CINXE.COM

<!doctype html >      <html class="no-js" lang="en-US" prefix="og: http://ogp.me/ns#" prefix="og: http://ogp.me/ns#">  <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("http://technorati.com/glossary/rtb/","20140719083552","http://web.archive.org/","web","/_static/", "1405758952"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>RTB | Technorati</title> <meta charset="UTF-8"/> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="author" content="Technorati Staff"> <link rel="pingback" href="http://technorati.com/xmlrpc.php"/> <link rel="icon" type="image/png" href="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/favicon.png"><link rel="apple-touch-icon-precomposed" sizes="76x76" href="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/761.png"/><link rel="apple-touch-icon-precomposed" sizes="120x120" href="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/120.png"/><link rel="apple-touch-icon-precomposed" sizes="152x152" href="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/152.png"/><link rel="apple-touch-icon-precomposed" sizes="114x114" href="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/114.png"/><link rel="apple-touch-icon-precomposed" sizes="144x144" href="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/144.png"/>    <meta name="description" content="Also, Real-time Bidding. When buyers submit price proposal(s) for an impression at the moment the impression is put up for sale."/> <link rel="canonical" href="http://web.archive.org/web/20140719083552/http://technorati.com/glossary/rtb/"/> <meta property="og:locale" content="en_US"/> <meta property="og:type" content="article"/> <meta property="og:title" content="RTB - Technorati"/> <meta property="og:description" content="Also, Real-time Bidding. When buyers submit price proposal(s) for an impression at the moment the impression is put up for sale."/> <meta property="og:url" content="http://web.archive.org/web/20140719083552/http://technorati.com/glossary/rtb/"/> <meta property="og:site_name" content="Technorati"/> <meta property="article:author" content="http://facebook.com/technorati"/>  <link rel="alternate" type="application/rss+xml" title="Technorati » Feed" href="http://web.archive.org/web/20140719083552/http://technorati.com/feed/"/> <link rel="alternate" type="application/rss+xml" title="Technorati » Comments Feed" href="http://web.archive.org/web/20140719083552/http://technorati.com/comments/feed/"/> <link rel="stylesheet" id="contact-form-7-css" href="http://web.archive.org/web/20140719083552cs_/http://technorati.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=3.8.1" type="text/css" media="all"/> <link rel="stylesheet" id="rs-settings-css" href="http://web.archive.org/web/20140719083552cs_/http://technorati.com/wp-content/plugins/revslider/rs-plugin/css/settings.css?ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="rs-captions-css" href="http://web.archive.org/web/20140719083552cs_/http://technorati.com/wp-content/plugins/revslider/rs-plugin/css/captions.css?ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="us-plugin-styles-css" href="http://web.archive.org/web/20140719083552cs_/http://technorati.com/wp-content/plugins/ultimate-social-deux/public/assets/css/style.css?ver=3.1.3" type="text/css" media="all"/> <style type="text/css"> .us_floating .us_wrapper .us_button { width: 45px; -webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_floating .us_wrapper .us_button:hover { width: 90px;-webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_button:hover, .us_fan_count_button:hover { background-color:#008000; }.us_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }.us_fan_count_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }div[class*='us_facebook'] { background-color:#3b5998; }div[class*='us_twitter'] { background-color:#00ABF0; }div[class*='us_google'] { background-color:#D95232; }div[class*='us_delicious'] { background-color:#66B2FD; }div[class*='us_stumble'] { background-color:#E94B24; }div[class*='us_linkedin'] { background-color:#1C86BC; }div[class*='us_pinterest'] { background-color:#AE181F; }div[class*='us_buffer'] { background-color:#000000; }div[class*='us_reddit'] { background-color:#CEE3F8; }div[class*='us_vkontakte'] { background-color:#537599; }.us_mail { background-color:#666666; }div[class*='us_love'] { background-color:#FF0000; }div[class*='us_pocket'] { background-color:#ee4056; }div[class*='us_tumblr'] { background-color:#529ecc; }div[class*='us_print'] { background-color:#60d0d4; }div[class*='us_flipboard'] { background-color:#c10000; }div[class*='us_comments']{ background-color:#b69823; }div[class*='us_feedly'] { background-color:#414141; }div[class*='us_youtube'] { background-color:#cc181e; }div[class*='us_vimeo'] { background-color:#1bb6ec; }div[class*='us_dribbble'] { background-color:#f72b7f; }div[class*='us_envato'] { background-color:#82b540; }div[class*='us_github'] { background-color:#201e1f; }div[class*='us_soundcloud'] { background-color:#ff6f00; }div[class*='us_instagram'] { background-color:#48769c; }div[class*='us_feedpress'] { background-color:#ffafaf; }div[class*='us_mailchimp'] { background-color:#6dc5dc; }div[class*='us_flickr'] { background-color:#0062dd; }div[class*='us_members'] { background-color:#0ab071; }.us_posts_fan_count { background-color:#924e2a; } </style> <link rel="stylesheet" id="google-font-opensans-css" href="http://web.archive.org/web/20140719083552cs_/http://fonts.googleapis.com/css?family=Open+Sans%3A300%2C400%2C600%2C700&subset=latin%2Ccyrillic-ext%2Cgreek-ext%2Cgreek%2Cvietnamese%2Clatin-ext%2Ccyrillic&ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="google-font-ubuntu-css" href="http://web.archive.org/web/20140719083552cs_/http://fonts.googleapis.com/css?family=Ubuntu%3A300%2C400%2C500%2C700%2C300italic%2C400italic%2C500italic%2C700italic&subset=latin%2Ccyrillic-ext%2Cgreek-ext%2Cgreek%2Clatin-ext%2Ccyrillic&ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="google-font-pt-sans-css" href="http://web.archive.org/web/20140719083552cs_/http://fonts.googleapis.com/css?family=PT+Sans%3A400%2C700%2C400italic&subset=latin%2Ccyrillic-ext%2Clatin-ext%2Ccyrillic&ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="google-font-oswald-css" href="http://web.archive.org/web/20140719083552cs_/http://fonts.googleapis.com/css?family=Oswald%3A400%2C300%2C700&subset=latin%2Clatin-ext&ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="google-roboto-cond-css" href="http://web.archive.org/web/20140719083552cs_/http://fonts.googleapis.com/css?family=Roboto+Condensed%3A300italic%2C400italic%2C700italic%2C400%2C300%2C700&subset=latin%2Ccyrillic-ext%2Cgreek-ext%2Cgreek%2Cvietnamese%2Clatin-ext%2Ccyrillic&ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="google-fonts-style-css" href="http://web.archive.org/web/20140719083552cs_/http://fonts.googleapis.com/css?family=Ubuntu%3A400%2C700&ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="td-bootstrap-css" href="http://web.archive.org/web/20140719083552cs_/http://technorati.com/wp-content/themes/NewspaperV37/includes/wp_booster/external/bootstrap/td-bootstrap-980-responsive.css?ver=3.8.33.8.2" type="text/css" media="all"/> <link rel="stylesheet" id="td-theme-css" href="http://web.archive.org/web/20140719083552cs_/http://technorati.com/wp-content/themes/NewspaperV37/style.css?ver=3.8.33.8.2" type="text/css" media="all"/> <link rel="stylesheet" id="metro_style_social_widget-css" href="http://web.archive.org/web/20140719083552cs_/http://technorati.com/wp-content/plugins/metro-style-social-widget/CSS/metro.css?ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="tooltip-css" href="http://web.archive.org/web/20140719083552cs_/http://technorati.com/wp-content/plugins/TooltipPro02July2014/assets/css/tooltip.css?ver=3.9.1" type="text/css" media="all"/> <style type="text/css"> span.glossaryLink, a.glossaryLink { border-bottom: dotted 1px #000000 !important; color: #000000 !important; } a.glossaryLink:hover { border-bottom: dotted 1px #333333 !important; color:#333333 !important; } </style> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-includes/js/jquery/jquery.js?ver=1.11.0"></script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1"></script> <script type="text/javascript"> /* <![CDATA[ */ var mejsL10n = {"language":"en-US","strings":{"Close":"Close","Fullscreen":"Fullscreen","Download File":"Download File","Download Video":"Download Video","Play\/Pause":"Play\/Pause","Mute Toggle":"Mute Toggle","None":"None","Turn off Fullscreen":"Turn off Fullscreen","Go Fullscreen":"Go Fullscreen","Unmute":"Unmute","Mute":"Mute","Captions\/Subtitles":"Captions\/Subtitles"}}; var _wpmejsSettings = {"pluginPath":"\/wp-includes\/js\/mediaelement\/"}; /* ]]> */ </script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?ver=2.14.2"></script> <script type="text/javascript"> /* <![CDATA[ */ var cmtt_data = {"tooltip":{"clickable":0,"top":3,"left":23,"endalpha":95,"borderStyle":"none","borderWidth":"0px","borderColor":"#000000","background":"#666666","foreground":"#ffffff","fontSize":"13px","padding":"2px 12px 3px 7px","borderRadius":"6px"},"ajaxurl":"http:\/\/web.archive.org\/web\/20140719083552\/http:\/\/technorati.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-content/plugins/TooltipPro02July2014/assets/js/cm-tooltip-frontend.js?ver=3.9.1"></script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-content/plugins/TooltipPro02July2014/assets/js/tooltip.js?ver=3.9.1"></script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-content/plugins/TooltipPro02July2014/assets/js/modernizr.js?ver=3.9.1"></script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.revolution.min.js?ver=3.9.1"></script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-includes/js/jquery/jquery.color.min.js?ver=2.1.1"></script> <script type="text/javascript"> /* <![CDATA[ */ var us_script = {"ajaxurl":"http:\/\/web.archive.org\/web\/20140719083552\/http:\/\/technorati.com\/wp-admin\/admin-ajax.php","tweet_via":"technorati","sharrre_url":"http:\/\/web.archive.org\/web\/20140719083552\/http:\/\/technorati.com\/wp-admin\/admin-ajax.php","success":"Great work! Your message was sent.","trying":"Trying to send email...","total_shares_text":"Total Shares","facebook_height":"500","facebook_width":"900","twitter_height":"500","twitter_width":"900","googleplus_height":"500","googleplus_width":"900","delicious_height":"550","delicious_width":"550","stumble_height":"550","stumble_width":"550","linkedin_height":"550","linkedin_width":"550","pinterest_height":"320","pinterest_width":"720","buffer_height":"500","buffer_width":"900","reddit_height":"500","reddit_width":"900","vkontakte_height":"500","vkontakte_width":"900","printfriendly_height":"500","printfriendly_width":"1045","pocket_height":"500","pocket_width":"900","tumblr_height":"500","tumblr_width":"900","flipboard_height":"500","flipboard_width":"900","vkontakte_appid":"","facebook_appid":"","home_url":"http:\/\/web.archive.org\/web\/20140719083552\/http:\/\/technorati.com","enabletracking":"","nonce":"0e0e3c2486","already_loved_message":"You have already loved this item.","error_message":"Sorry, there was a problem processing your request.","logged_in":"false","bitly":"false"}; /* ]]> */ </script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-content/plugins/ultimate-social-deux/public/assets/js/script-ck.js?ver=3.1.3"></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://technorati.com/xmlrpc.php?rsd"/> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://technorati.com/wp-includes/wlwmanifest.xml"/> <meta name="generator" content="WordPress 3.9.1"/> <link rel="shortlink" href="http://web.archive.org/web/20140719083552/http://technorati.com/?p=7871"/> <meta name="framework" content="Alkivia Framework 0.8"/>  <meta name="generator" content="Powered by Visual Composer - drag and drop page builder for WordPress."/>  <style> .block-title a, .block-title span, .td-tags a:hover, .td-scroll-up-visible, .td-scroll-up, .sf-menu ul .current-menu-item > a, .sf-menu ul a:hover, .sf-menu ul .sfHover > a, .sf-menu ul .td-not-mega > a:hover, .td-rating-bar-wrap div, .iosSlider .slide-meta-cat, .sf-menu ul .current-menu-ancestor > a, .td-404-sub-sub-title a, .widget_tag_cloud .tagcloud a:hover, .td-mobile-close a, ul.td-category a, .td_social .td_social_type .td_social_button a, .dropcap, .td-forum-category-title .td-forum-category-name, .td_display_err, .td_block_mega_menu .td-ajax-next-page:hover, .td_block_mega_menu .td_ajax-prev-page:hover, .post-via span { background-color: #339900; } .block-title, .sf-menu li a:hover, .sf-menu .sfHover a, .sf-menu .current-menu-ancestor a, .header-search-wrap .dropdown-menu, .sf-menu > .current-menu-item > a, .ui-tabs-nav, .woocommerce .product .woocommerce-tabs ul.tabs, .td-forum-list-head, .td-login-panel-title { border-color: #339900; } .widget_price_filter .ui-slider-handle { border-color: #339900 !important; } .author-box-wrap .td-author-name a, blockquote p, .page-nav a:hover, .widget_pages .current_page_item a, .widget_calendar td a, .widget_categories .current-cat > a, .widget_pages .current_page_parent > a, .td_pull_quote p, .page-nav-post a:hover span, .td-forum-last-comment-content .td-forum-last-author, .td-topics-title-details a, .td-posted-in a { color: #339900; } .woocommerce .button, .woocommerce .form-submit #submit, .widget_price_filter .ui-slider-handle, .jetpack_subscription_widget input[type="submit"], .pp_woocommerce .pp_close, .pp_woocommerce .pp_expand, .pp_woocommerce .pp_contract, .pp_woocommerce .pp_arrow_previous, .pp_woocommerce .pp_arrow_next, .pp_woocommerce .pp_next:before, .pp_woocommerce .pp_previous:before, #bbpress-forums .button { background: #339900 !important; } .woocommerce .woocommerce-message, .woocommerce .woocommerce-info, .bbp-template-notice, .td-reply-list-header { border-color: #339900 !important; } .woocommerce .woocommerce-message:before, .woocommerce .woocommerce-info:before, .td-login-button { background-color: #339900 !important; } .buddypress #buddypress div.dir-search input[type="submit"], .buddypress #buddypress .message-search input[type="submit"], .buddypress #buddypress .item-list-tabs ul li.selected a, .buddypress #buddypress .generic-button a, .buddypress #buddypress .submit input[type="submit"], .buddypress #buddypress .ac-reply-content input[type="submit"], .buddypress #buddypress .standard-form input[type="submit"], .buddypress #buddypress .standard-form .button-nav .current a, .buddypress #buddypress .standard-form .button, .buddypress #buddypress input[type="submit"], .buddypress #buddypress a.accept, .buddypress #buddypress #activate-page .standard-form input[type="submit"], .buddypress #buddypress .standard-form #group-create-body input[type="button"], .post-password-required input[type="submit"] { background: #339900 !important; } .buddypress #buddypress .groups .item-meta, .bbp-forum-title:hover, .td_login_tab_focus, .block-mega-child-cats a.cur-sub-cat { color: #339900 !important; } .page-nav .current, .page-nav-post span { background-color: #339900; border-color: #339900; } .wpb_btn-inverse, .ui-tabs-nav .ui-tabs-active a, .post .wpb_btn-danger, .form-submit input, .wpcf7-submit, .wpb_default, .woocommerce .product .woocommerce-tabs ul.tabs li.active, .woocommerce.widget_product_search input[type="submit"], .more-link-wrap, .td_read_more { background-color: #339900 !important; } .header-search-wrap .dropdown-menu:before { border-color: transparent transparent #339900; } .td-mobile-content .current-menu-item > a, .td-mobile-content a:hover { color: #339900 !important; } .category .entry-content, .tag .entry-content, .td_quote_box { border-color: #339900; } .td-timeline-block-title { background-color: #339900 !important; } .td-timeline-wrapper-links { border-color: #339900 !important; } .td-timline-h1-link span { background-color: #339900 !important; } .td-page-title .td-search-query { color: #339900; } .td-sbig-title-wrap .td-sbig-title, .td-slide-item-sec .td-sbig-title-wrap, .td-mobile-post .td-sbig-title-wrap a { background-color: rgba(51, 153, 0, 0.7); } ::-moz-selection { background: #65cb32; color: #fff; } ::selection { background: #65cb32; color: #fff; } .td-full-layout .td-sub-footer-wrap, .td-boxed-layout .td-sub-footer-wrap .container { background-color: #fafafa; } .td-sub-footer-copy, .td-sub-footer-wrap a { color: #4b4b4b !important; } .td-sub-footer-menu li a:before { background-color: rgba(75, 75, 75, 0.3); } .sf-menu > .td-not-mega > a { font-family:Ubuntu; } .sf-menu ul .td-not-mega a, .td_mega_menu_sub_cats .block-mega-child-cats a{ font-family:Ubuntu; } .td-sbig-title-wrap .td-sbig-title, .td-sbig-title-wrap .td-sbig-title:hover, .td-mobile-post .td-sbig-title-wrap a { font-size:36px; line-height:28px; font-weight:normal; } .td_block_slide_big .td-slide-item-sec .td-sbig-title-wrap a, .td-mobile-post .td-sbig-title-wrap a { font-weight:normal; } body .td-post-text-content, .page p, .bbpress p { font-family:Ubuntu; } </style>  <script> var td_blocks = []; //here we store all the items for the current page //td_block class - each ajax block uses a object of this class for requests function td_block() { this.id = ''; this.block_type = 1; //block type id (1-234 etc) this.atts = ''; this.td_cur_cat = ''; this.td_column_number = ''; this.td_current_page = 1; // this.post_count = 0; //from wp this.found_posts = 0; //from wp this.max_num_pages = 0; //from wp } var td_ad_background_click_link=""; var td_ad_background_click_target=""; var td_ajax_url="http://web.archive.org/web/20140719083552/http://technorati.com/wp-admin/admin-ajax.php"; var td_get_template_directory_uri="http://web.archive.org/web/20140719083552/http://technorati.com/wp-content/themes/NewspaperV37"; var tds_snap_menu=""; var tds_header_style=""; var tds_mobile_swipe=""; var td_search_url="http://web.archive.org/web/20140719083552/http://technorati.com/search/"; var td_please_wait="Please wait..."; var td_email_user_pass_incorrect="User or password incorrect!"; var td_email_user_incorrect="Email or username incorrect!"; var td_email_incorrect="Email incorrect!"; var tds_more_articles_on_post_enable=""; var tds_more_articles_on_post_time_to_wait=""; var tds_more_articles_on_post_pages_distance_from_top="0"; var td_responsive="980_responsive"; </script> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20140719083552/http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-4781905-1', 'technorati.com'); ga('send', 'pageview'); </script>  <meta property="fb:app_id" content="604695606219679"/> <meta property="og:url" content="http://web.archive.org/web/20140719083552/http://technorati.com/glossary/rtb/"/> <meta property="og:title" content="RTB"/> <meta property="og:site_name" content="Technorati"/> <meta property="og:description" content="Also, Real-time Bidding. When buyers submit price proposal(s) for an impression at the moment the impression is put up for sale."/> <meta property="og:type" content="article"/>  <meta property="og:locale" content="en_us"/>  </head> <body class="single single-glossary postid-7871 single-format-standard td-full-layout td_980_resp td_responsive rtb wpb-js-composer js-comp-ver-4.2.3 vc_responsive" itemscope="itemscope" itemtype="http://schema.org/WebPage"> <div id="outer-wrap"> <div id="inner-wrap"> <div id="td-mobile-nav">  <div class="td-mobile-close"> <a href="#">CLOSE</a> <div class="td-nav-triangle"></div> </div> <div class="td-mobile-content"> <div class="menu-main-container"><ul id="menu-main" class=""><li id="menu-item-3435" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-first td-not-mega menu-item-3435"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/">Home</a></li> <li id="menu-item-3438" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children td-not-mega menu-item-3438"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/">Knowledge Base</a> <ul class="sub-menu"> <li id="menu-item-3974" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-3974"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/advertising-technology/">Advertising Technology</a></li> <li id="menu-item-1266" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-1266"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/online-publishing/">Online Publishing</a></li> <li id="menu-item-7111" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-7111"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/mobile-knowledge-base/">Mobile</a></li> <li id="menu-item-6014" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-6014"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/cat-social-media/">Social Media</a></li> <li id="menu-item-6013" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-6013"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/content-marketing-knowledge-base/">Content Marketing</a></li> <li id="menu-item-7681" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-7681"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/big-data-knowledge-base/">Big Data & Cloud</a></li> <li id="menu-item-1263" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-1263"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/research/">Research</a></li> <li id="menu-item-7974" class="menu-item menu-item-type-custom menu-item-object-custom td-not-mega menu-item-7974"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/glossary/">Glossary</a></li> </ul> </li> <li id="menu-item-3437" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children td-not-mega menu-item-3437"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/">Features</a> <ul class="sub-menu"> <li id="menu-item-6015" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-6015"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/expert-interviews/">Expert Interviews</a></li> <li id="menu-item-6019" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-6019"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/product-reviews/">Product Reviews</a></li> <li id="menu-item-7679" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-7679"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/mobile-app-chat/">Mobile App Chat</a></li> <li id="menu-item-7680" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-7680"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/social-brands-influencers/">Social Brands and Influencers</a></li> <li id="menu-item-5375" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-5375"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/san-francisco-tech/">Metro Tech</a></li> <li id="menu-item-3440" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-3440"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/publisher-spotlight/">Publisher Spotlight</a></li> <li id="menu-item-3442" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-3442"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/the-breakroom/">The Breakroom</a></li> </ul> </li> <li id="menu-item-4687" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children td-not-mega menu-item-4687"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/join/">Join</a> <ul class="sub-menu"> <li id="menu-item-3143" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3143"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/join/publishers/">Publishers</a></li> <li id="menu-item-3144" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3144"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/join/marketers/">Marketers</a></li> </ul> </li> <li id="menu-item-3142" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children td-not-mega menu-item-3142"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/">Company</a> <ul class="sub-menu"> <li id="menu-item-3522" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3522"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/about-us/">About Us</a></li> <li id="menu-item-3436" class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-3436"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/technorati-life/">Technorati Life</a></li> <li id="menu-item-3153" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3153"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/executives/">Executive Team</a></li> <li id="menu-item-4712" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-4712"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/editorial-team/">Editorial Team</a></li> <li id="menu-item-3152" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3152"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/board/">Board of Directors</a></li> <li id="menu-item-4793" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-4793"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/history-of-technorati/">History</a></li> </ul> </li> <li id="menu-item-3141" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3141"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/careers/">Careers</a></li> <li id="menu-item-3140" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3140"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/contact/">Contact</a></li> </ul></div> </div> </div>  <div class="td-header-bg"> <div class="container td-logo-rec-wrap"> <div class="row"> <div class="span4 header-logo-wrap" role="banner" itemscope="itemscope" itemtype="http://schema.org/Organization"> <a itemprop="url" href="http://web.archive.org/web/20140719083552/http://technorati.com/"> <img width="300" class="td-retina-data" data-retina="http://web.archive.org/web/20140719083552/http://technorati.com/wp-content/uploads/2014/06/tr-retna.png" src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/tr.png" alt=""/> </a> <meta itemprop="name" content="Technorati"> </div> <div class="span8 td-header-style-1"> <div class="td-a-rec td-a-rec-id-header "><a class="wpb_button_a" title="Portal Join" href="http://web.archive.org/web/20140719083552/http://bitly.com/PortalSignup"><span class="wpb_button wpb_btn-success wpb_regularsize">Join</span></a> <a class="wpb_button_a" title="Portal Login" href="http://web.archive.org/web/20140719083552/https://portal.technoratimedia.com/portal/login"><span class="wpb_button wpb_btn-success wpb_regularsize">Login</span></a> <p> </p></div> </div> </div> </div> </div>  <div class="td-menu-placeholder"> <div class="td-menu-background"> <div class="container td-menu-wrap"> <div class="row-fluid td-menu-header"> <div class="span11"> <div class="mobile-logo-wrap"> <a itemprop="url" href="http://web.archive.org/web/20140719083552/http://technorati.com/"> <img width="300" class="td-retina-data" data-retina="http://web.archive.org/web/20140719083552/http://technorati.com/wp-content/uploads/2014/06/tr-retna.png" src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/tr.png" alt=""/> </a> <meta itemprop="name" content="Technorati"> </div> <div id="td-top-mobile-toggle"> <ul class="sf-menu"> <li> <a href="#"> <span class="menu_icon td-sp td-sp-ico-menu"></span> </a> </li> </ul> </div> <div id="td-top-menu" role="navigation" itemscope="itemscope" itemtype="http://schema.org/SiteNavigationElement"> <div class="menu-main-container"><ul id="menu-main-1" class="sf-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-first td-not-mega menu-item-3435"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/">Home</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children td-not-mega menu-item-3438"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/">Knowledge Base</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-3974"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/advertising-technology/">Advertising Technology</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-1266"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/online-publishing/">Online Publishing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-7111"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/mobile-knowledge-base/">Mobile</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-6014"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/cat-social-media/">Social Media</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-6013"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/content-marketing-knowledge-base/">Content Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-7681"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/big-data-knowledge-base/">Big Data & Cloud</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-1263"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/knowledge-base/research/">Research</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom td-not-mega menu-item-7974"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/glossary/">Glossary</a></li> </ul> </li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children td-not-mega menu-item-3437"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/">Features</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-6015"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/expert-interviews/">Expert Interviews</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-6019"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/product-reviews/">Product Reviews</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-7679"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/mobile-app-chat/">Mobile App Chat</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-7680"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/social-brands-influencers/">Social Brands and Influencers</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-5375"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/san-francisco-tech/">Metro Tech</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-3440"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/publisher-spotlight/">Publisher Spotlight</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-3442"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/features/the-breakroom/">The Breakroom</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children td-not-mega menu-item-4687"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/join/">Join</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3143"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/join/publishers/">Publishers</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3144"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/join/marketers/">Marketers</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children td-not-mega menu-item-3142"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/">Company</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3522"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/about-us/">About Us</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category td-not-mega menu-item-3436"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/category/technorati-life/">Technorati Life</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3153"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/executives/">Executive Team</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-4712"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/editorial-team/">Editorial Team</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3152"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/board/">Board of Directors</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-4793"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/company/history-of-technorati/">History</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3141"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/careers/">Careers</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3140"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/contact/">Contact</a></li> </ul></div> </div> </div> <div class="span1" id="td-top-search">  <div class="header-search-wrap"> <div class="dropdown header-search"> <a id="search-button" href="#" role="button" class="dropdown-toggle " data-toggle="dropdown"><span class="td-sp td-sp-ico-search"></span></a> <div class="dropdown-menu" aria-labelledby="search-button"> <form role="search" method="get" class="td-search-form" action="http://web.archive.org/web/20140719083552/http://technorati.com/"> <div class="td-head-form-search-wrap"> <input class="needsclick" id="td-header-search" type="text" value="" name="s" autocomplete="off"/><input class="wpb_button wpb_btn-inverse btn" type="submit" id="td-header-search-top" value="Search"/> </div> </form> <div id="td-aj-search"></div> </div> </div> </div> </div> </div>  </div>  </div>  </div>  <div class="container td-page-wrap"> <div class="row"> <div class="span12"> <div class="td-grid-wrap"> <div class="container-fluid"> <div class="row-fluid "> <div class="span8 column_container" role="main" itemprop="mainContentOfPage" itemscope="itemscope" itemtype="http://schema.org/Blog"> <article id="post-7871" class="post-7871 glossary type-glossary status-publish format-standard hentry" itemscope itemtype="http://schema.org/Article"> <header> <br/> <h1 itemprop="name" class="entry-title">RTB</h1> <div class="meta-info"> <ul class="td-category"></ul> <div class="td-clear-author"></div><span class="td-block-author">by <a itemprop="author" href="http://web.archive.org/web/20140719083552/http://technorati.com/author/technorati/">Technorati Staff</a> - </span><meta itemprop="interactionCount" content="UserComments:0"/> <time itemprop="dateCreated" class="entry-date updated" datetime="2014-07-07T13:18:11+00:00">Jul 7, 2014</time><meta itemprop="interactionCount" content="UserComments:0"/> <div class="entry-comments-views"></div> </div> </header> <p>Also, <a href="http://web.archive.org/web/20140719083552/http://technorati.com/glossary/real-time-bidding/" title="Glossary: Real-Time Bidding" data-tooltip="When buyers submit price proposal(s) for an impression at the moment the impression is put up for sale." class="glossaryLink " target="_blank">Real-time Bidding</a>. When buyers submit price proposal(s) for an <a href="http://web.archive.org/web/20140719083552/http://technorati.com/glossary/impression/" title="Glossary: Impression" data-tooltip="In advertising it is a measure of the number of times an ad is displayed to a consumer." class="glossaryLink " target="_blank">impression</a> at the moment the impression is put up for sale.</p><a href="http://web.archive.org/web/20140719083552/http://technorati.com/glossary/" style="display:block;margin:10px 0;">« Back to Glossary Index</a><div class="td-a-rec td-a-rec-id-content_bottom "><script type="text/javascript"> //store the quotations in arrays var images = [], index = 0; images[0] = "<a href = 'http://web.archive.org/web/20140719083552/http://technorati.com/viglink/' target = '_blank'><img src='http://web.archive.org/web/20140719083552/http://technorati.com/wp-content/uploads/2014/06/whitepaper-640x90-v2.jpg'></a>"; images[1] = "<a href = 'http://web.archive.org/web/20140719083552/http://technorati.com/viglink/' target = '_blank'><img src='http://web.archive.org/web/20140719083552/http://technorati.com/wp-content/uploads/2014/06/whitepaper-640x90-v2.jpg'></a>"; index = Math.floor(Math.random() * images.length); document.write(images[index]); //done </script></div>  <h3>Newsletter Signup</h3> <p>Subscribe to our monthly newsletter, and we'll send you insights and opinions on the online advertising industry.</p> <link href="//web.archive.org/web/20140719083552cs_/http://cdn-images.mailchimp.com/embedcode/slim-081711.css" rel="stylesheet" type="text/css"> <style type="text/css"> #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */ </style> <div id="mc_embed_signup"> <form action="http://web.archive.org/web/20140719083552/http://technoratimedia.us5.list-manage.com/subscribe/post?u=011429a6a4dde40051ccea466&id=4364d2df63" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate> <input type="email" value="" name="EMAIL" class="email" id="mce-EMAIL" placeholder="email address" required>  <div style="position: absolute; left: -5000px;"><input type="text" name="b_011429a6a4dde40051ccea466_4364d2df63" value=""></div> <div class="clear"><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div> </form> </div>  <div class="clearfix"></div> <footer> <div class="td-social-sharing"> </div> <div class="author-box-wrap"><a itemprop="author" href="http://web.archive.org/web/20140719083552/http://technorati.com/author/technorati/"><img alt="" src="http://web.archive.org/web/20140719083552im_/http://0.gravatar.com/avatar/091dce5b76f0d45a9da99dce3548201b?s=106&d=wavatar&r=G" class="avatar avatar-106 photo" height="106" width="106"/></a><div class="desc"><div class="td-author-name"><a itemprop="author" href="http://web.archive.org/web/20140719083552/http://technorati.com/author/technorati/">Technorati Staff</a></div><div class="vcard author"><span class="fn">We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network.</span></div><div class="td-author-social"><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140719083552/http://facebook.com/technorati"><span class="td-social-s4-16 td-s-s-16-facebook"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140719083552/https://plus.google.com/100283972493881772439/posts"><span class="td-social-s4-16 td-s-s-16-googleplus"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140719083552/http://www.linkedin.com/company/technorati-media"><span class="td-social-s4-16 td-s-s-16-linkedin"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140719083552/http://twitter.com/technorati"><span class="td-social-s4-16 td-s-s-16-twitter"></span></a></span></div><div class="clearfix"></div></div></div> </footer> </article>  <div class="art-img-text-down similar-articles"><h4 class="block-title"><span>SIMILAR ARTICLES</span></h4> <div class="wpb_row row-fluid"> <div class="span6"> <div class="td_mod6 td_mod_wrap " itemscope itemtype="http://schema.org/Article"> <div class="thumb-wrap"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/magic-esris-spatial-analysis-automation-features-esriuc2014/" rel="bookmark" title="The magic of ESRI’s spatial analysis automation features [#esriuc2014]"><img width="326" height="159" itemprop="image" class="entry-thumb" src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/07/Hieronymus_Bosch_051-326x159.jpg" alt="" title="The magic of ESRI’s spatial analysis automation features [#esriuc2014]"/></a></div> <h3 itemprop="name" class="entry-title"><a itemprop="url" href="http://web.archive.org/web/20140719083552/http://technorati.com/magic-esris-spatial-analysis-automation-features-esriuc2014/" rel="bookmark" title="The magic of ESRI’s spatial analysis automation features [#esriuc2014]">The magic of ESRI’s spatial analysis automation features [#esriuc2014]</a></h3> <div class="meta-info"> <time itemprop="dateCreated" class="entry-date updated" datetime="2014-07-17T15:34:34+00:00">Jul 17, 2014</time><meta itemprop="interactionCount" content="UserComments:0"/> <div class="entry-comments-views"></div> </div> </div> </div>  <div class="span6"> <div class="td_mod6 td_mod_wrap " itemscope itemtype="http://schema.org/Article"> <div class="thumb-wrap"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/storytelling-like-modern-day-magellan-esriuc2014/" rel="bookmark" title="Storytelling like a modern day Magellan at #esriuc2014"><img width="326" height="159" itemprop="image" class="entry-thumb" src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/07/Esri-Storytelling-with-Maps-Contest2-326x159.png" alt="" title="Storytelling like a modern day Magellan at #esriuc2014"/></a></div> <h3 itemprop="name" class="entry-title"><a itemprop="url" href="http://web.archive.org/web/20140719083552/http://technorati.com/storytelling-like-modern-day-magellan-esriuc2014/" rel="bookmark" title="Storytelling like a modern day Magellan at #esriuc2014">Storytelling like a modern day Magellan at #esriuc2014</a></h3> <div class="meta-info"> <time itemprop="dateCreated" class="entry-date updated" datetime="2014-07-17T13:25:00+00:00">Jul 17, 2014</time><meta itemprop="interactionCount" content="UserComments:0"/> <div class="entry-comments-views"></div> </div> </div> </div> </div></div> <div class="comments" id="comments"> </div>  </div> <div class="span4 column_container" role="complementary" itemscope="itemscope" itemtype="http://schema.org/WPSideBar"> <div class="td_block_wrap td-social-wrap td-social-wrap-32"><div class="td_mod_wrap"><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140719083552/http://facebook.com/technorati"><span class="td-social-s1-32 td-s-s-32-facebook"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140719083552/https://plus.google.com/100283972493881772439/posts"><span class="td-social-s1-32 td-s-s-32-googleplus"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140719083552/https://www.linkedin.com/company/18902"><span class="td-social-s1-32 td-s-s-32-linkedin"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/feed/"><span class="td-social-s1-32 td-s-s-32-rss"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140719083552/http://twitter.com/technorati"><span class="td-social-s1-32 td-s-s-32-twitter"></span></a></span></div></div><div class="td-a-rec td-a-rec-id-sidebar ">  <div id="rev_slider_2_1_wrapper" class="rev_slider_wrapper" style="margin:0px auto;background-color:#E9E9E9;padding:0px;margin-top:0px;margin-bottom:0px;height:250px;width:300px;"> <div id="rev_slider_2_1" class="rev_slider" style="display:none;height:250px;width:300px;"> <ul> <li data-transition="fade" data-slotamount="7" data-masterspeed="300"> <img src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/05/background.png" alt="background"> <div class="tp-caption sft" data-x="0" data-y="0" data-speed="300" data-start="600" data-easing="easeOutExpo"><img src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/MainTitle.png" alt="Innovative Ad Technology"> </div> <div class="tp-caption lfb" data-x="0" data-y="0" data-speed="300" data-start="1000" data-easing="easeOutExpo"><img src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/Bubble1.png" alt="Bullet 1"> </div> <div class="tp-caption sfb" data-x="0" data-y="0" data-speed="300" data-start="1100" data-easing="easeOutExpo"><img src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/Bubble2.png" alt="Bullet 2"> </div> <div class="tp-caption fade" data-x="0" data-y="0" data-speed="300" data-start="1500" data-easing="easeOutExpo"><a href="/web/20140719083552/http://technorati.com/join/"><img src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/BottomRow.png" alt="Button"></a> </div> </li> </ul> <div class="tp-bannertimer"></div> </div> </div> <script type="text/javascript"> var tpj=jQuery; tpj.noConflict(); var revapi2; tpj(document).ready(function() { if (tpj.fn.cssOriginal != undefined) tpj.fn.css = tpj.fn.cssOriginal; if(tpj('#rev_slider_2_1').revolution == undefined) revslider_showDoubleJqueryError('#rev_slider_2_1'); else revapi2 = tpj('#rev_slider_2_1').show().revolution( { delay:9000, startwidth:300, startheight:250, hideThumbs:200, thumbWidth:100, thumbHeight:50, thumbAmount:1, navigationType:"bullet", navigationArrows:"solo", navigationStyle:"round", touchenabled:"on", onHoverStop:"on", navigationHAlign:"center", navigationVAlign:"bottom", navigationHOffset:0, navigationVOffset:20, soloArrowLeftHalign:"left", soloArrowLeftValign:"center", soloArrowLeftHOffset:20, soloArrowLeftVOffset:0, soloArrowRightHalign:"right", soloArrowRightValign:"center", soloArrowRightHOffset:20, soloArrowRightVOffset:0, shadow:2, fullWidth:"off", fullScreen:"off", stopLoop:"off", stopAfterLoops:-1, stopAtSlide:-1, shuffle:"off", hideSliderAtLimit:0, hideCaptionAtLimit:0, hideAllCaptionAtLilmit:0, startWithSlide:0, videoJsPath:"http://web.archive.org/web/20140719083552/http://technorati.com/wp-content/plugins/revslider/rs-plugin/videojs/", fullScreenOffsetContainer: "" }); }); //ready </script>  </div><aside class="widget widget_text"><div class="block-title"><span>Learn More</span></div> <div class="textwidget">Are you interested in being a Technorati publisher, but still have a few questions? Let us know; we'd love to chat! <br/><br/> <div class="wpcf7" id="wpcf7-f3247-p7871-o1"> <div class="screen-reader-response"></div> <form action="/web/20140719083552/http://technorati.com/glossary/rtb/#wpcf7-f3247-p7871-o1" method="post" class="wpcf7-form" novalidate="novalidate"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="3247"/> <input type="hidden" name="_wpcf7_version" value="3.8.1"/> <input type="hidden" name="_wpcf7_locale" value="en_US"/> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f3247-p7871-o1"/> <input type="hidden" name="_wpnonce" value="5359fe3d79"/> </div> <p>Name (required)<br/> <span class="wpcf7-form-control-wrap your-name"><input type="text" name="your-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false"/></span> </p> <p>Email (required)<br/> <span class="wpcf7-form-control-wrap your-email"><input type="email" name="your-email" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false"/></span> </p> <p>Website<br/> <span class="wpcf7-form-control-wrap your-website"><input type="text" name="your-website" value="" size="40" class="wpcf7-form-control wpcf7-text" aria-invalid="false"/></span></p> <p><input type="submit" value="Submit" class="wpcf7-form-control wpcf7-submit"/></p> <div class="wpcf7-response-output wpcf7-display-none"></div></form></div></div> </aside><aside class="widget widget_text"> <div class="textwidget"><script type="text/javascript"> //store the quotations in arrays var images = [], index = 0; images[0] = "<a href = 'http://web.archive.org/web/20140719083552/http://technorati.com/viglink/' target = '_blank'><img src='http://web.archive.org/web/20140719083552/http://technorati.com/wp-content/uploads/2014/06/whitepaper-300x250-v2b.jpg'></a>"; images[1] = "<a href = 'http://web.archive.org/web/20140719083552/http://technorati.com/viglink/' target = '_blank'><img src='http://web.archive.org/web/20140719083552/http://technorati.com/wp-content/uploads/2014/06/whitepaper-300x250-v2b.jpg'></a>"; index = Math.floor(Math.random() * images.length); document.write(images[index]); //done </script></div> </aside><aside class="widget widget_text"> <div class="textwidget"><a class="twitter-timeline" data-dnt="true" href="http://web.archive.org/web/20140719083552/https://twitter.com/technorati" data-widget-id="287322535564034048">Tweets by @technorati</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> </aside><script>var block_td_uid_1_53ca2deb0ce04 = new td_block(); block_td_uid_1_53ca2deb0ce04.id = "td_uid_1_53ca2deb0ce04"; block_td_uid_1_53ca2deb0ce04.atts = '{"category_id":"","category_ids":"","tag_slug":"","sort":"","autors_id":"","hide_title":"","installed_post_types":"","limit":"5","offset":"","header_color":"#","header_text_color":"#","custom_title":"Recent Articles","custom_url":"\/archive\/","title_style":"","show_child_cat":"","sub_cat_ajax":"","ajax_pagination":""}'; block_td_uid_1_53ca2deb0ce04.td_cur_cat = ""; block_td_uid_1_53ca2deb0ce04.td_column_number = "1"; block_td_uid_1_53ca2deb0ce04.block_type = "4"; block_td_uid_1_53ca2deb0ce04.post_count = "5"; block_td_uid_1_53ca2deb0ce04.found_posts = "402"; block_td_uid_1_53ca2deb0ce04.max_num_pages = "81"; td_blocks.push(block_td_uid_1_53ca2deb0ce04); </script><div class="td_block_wrap td_block4"><h4 class="block-title"><a href="/web/20140719083552/http://technorati.com/archive/">Recent Articles</a></h4><div id="td_uid_1_53ca2deb0ce04" class="td_block_inner"> <div class="td_mod3 td_mod_wrap " itemscope itemtype="http://schema.org/Article"> <div class="thumb-wrap"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/magic-esris-spatial-analysis-automation-features-esriuc2014/" rel="bookmark" title="The magic of ESRI’s spatial analysis automation features [#esriuc2014]"><img width="100" height="65" itemprop="image" class="entry-thumb" src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/07/Hieronymus_Bosch_051-100x65.jpg" alt="" title="The magic of ESRI’s spatial analysis automation features [#esriuc2014]"/></a></div> <div class="item-details"> <h3 itemprop="name" class="entry-title"><a itemprop="url" href="http://web.archive.org/web/20140719083552/http://technorati.com/magic-esris-spatial-analysis-automation-features-esriuc2014/" rel="bookmark" title="The magic of ESRI’s spatial analysis automation features [#esriuc2014]">The magic of ESRI’s spatial analysis automation features [#esriuc2014]</a></h3> <div class="meta-info"> <time itemprop="dateCreated" class="entry-date updated" datetime="2014-07-17T15:34:34+00:00">Jul 17, 2014</time><meta itemprop="interactionCount" content="UserComments:0"/> </div> </div> </div> <div class="td_mod3 td_mod_wrap " itemscope itemtype="http://schema.org/Article"> <div class="thumb-wrap"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/storytelling-like-modern-day-magellan-esriuc2014/" rel="bookmark" title="Storytelling like a modern day Magellan at #esriuc2014"><img width="100" height="65" itemprop="image" class="entry-thumb" src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/07/Esri-Storytelling-with-Maps-Contest2-100x65.png" alt="" title="Storytelling like a modern day Magellan at #esriuc2014"/></a></div> <div class="item-details"> <h3 itemprop="name" class="entry-title"><a itemprop="url" href="http://web.archive.org/web/20140719083552/http://technorati.com/storytelling-like-modern-day-magellan-esriuc2014/" rel="bookmark" title="Storytelling like a modern day Magellan at #esriuc2014">Storytelling like a modern day Magellan at #esriuc2014</a></h3> <div class="meta-info"> <time itemprop="dateCreated" class="entry-date updated" datetime="2014-07-17T13:25:00+00:00">Jul 17, 2014</time><meta itemprop="interactionCount" content="UserComments:0"/> </div> </div> </div> <div class="td_mod3 td_mod_wrap " itemscope itemtype="http://schema.org/Article"> <div class="thumb-wrap"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/building-femme-pire-10-years-blogher-interview/" rel="bookmark" title="Building a femme-pire: 10 years of BlogHer [Interview]"><img width="100" height="65" itemprop="image" class="entry-thumb" src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/07/10YearsBlogHer-100x65.jpg" alt="" title="Building a femme-pire: 10 years of BlogHer [Interview]"/></a></div> <div class="item-details"> <h3 itemprop="name" class="entry-title"><a itemprop="url" href="http://web.archive.org/web/20140719083552/http://technorati.com/building-femme-pire-10-years-blogher-interview/" rel="bookmark" title="Building a femme-pire: 10 years of BlogHer [Interview]">Building a femme-pire: 10 years of BlogHer [Interview]</a></h3> <div class="meta-info"> <time itemprop="dateCreated" class="entry-date updated" datetime="2014-07-17T12:20:31+00:00">Jul 17, 2014</time><meta itemprop="interactionCount" content="UserComments:0"/> </div> </div> </div> <div class="td_mod3 td_mod_wrap " itemscope itemtype="http://schema.org/Article"> <div class="thumb-wrap"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/esri-developers-discover-easy-go-geo/" rel="bookmark" title="Esri: Developers discover it’s easy to go ‘geo’ at #esriuc2014"><img width="100" height="65" itemprop="image" class="entry-thumb" src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/07/Map_6-100x65.jpg" alt="" title="Esri: Developers discover it’s easy to go ‘geo’ at #esriuc2014"/></a></div> <div class="item-details"> <h3 itemprop="name" class="entry-title"><a itemprop="url" href="http://web.archive.org/web/20140719083552/http://technorati.com/esri-developers-discover-easy-go-geo/" rel="bookmark" title="Esri: Developers discover it’s easy to go ‘geo’ at #esriuc2014">Esri: Developers discover it’s easy to go ‘geo’ at #esriuc2014</a></h3> <div class="meta-info"> <time itemprop="dateCreated" class="entry-date updated" datetime="2014-07-16T04:33:05+00:00">Jul 16, 2014</time><meta itemprop="interactionCount" content="UserComments:0"/> </div> </div> </div> <div class="td_mod3 td_mod_wrap " itemscope itemtype="http://schema.org/Article"> <div class="thumb-wrap"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/code-free-web-animation-platform-makes-web-design-easy/" rel="bookmark" title="Code-free web animation platform makes web design easy"><img width="100" height="65" itemprop="image" class="entry-thumb" src="http://web.archive.org/web/20140719083552im_/http://technorati.com/wp-content/uploads/2014/06/Webyo1-100x65.jpg" alt="" title="Code-free web animation platform makes web design easy"/></a></div> <div class="item-details"> <h3 itemprop="name" class="entry-title"><a itemprop="url" href="http://web.archive.org/web/20140719083552/http://technorati.com/code-free-web-animation-platform-makes-web-design-easy/" rel="bookmark" title="Code-free web animation platform makes web design easy">Code-free web animation platform makes web design easy</a></h3> <div class="meta-info"> <time itemprop="dateCreated" class="entry-date updated" datetime="2014-07-14T23:00:48+00:00">Jul 14, 2014</time><meta itemprop="interactionCount" content="UserComments:0"/> </div> </div> </div> </div></div> <div class="td-a-rec td-a-rec-id-custom_ad_1 "> <script type="text/javascript"> document.write('<scri' + 'pt type="text/javascript" src="' + (document.location.protocol == 'https:' ? 'http://web.archive.org/web/20140719083552/https://uat-secure' : 'http://web.archive.org/web/20140719083552/http://ad-cdn') + '.technoratimedia.com/00/02/00/uat_2.js?ad_size=160x600"></scri' + 'pt>'); </script> </div> </div> </div> </div> </div> </div> </div> </div> <div class="td-footer-wrap"> <div class="container"> <div class="row"> <div class="span12"> <div class="td-grid-wrap"> <div class="container-fluid"> <div class="wpb_row row-fluid "> <div class="span4 wpb_column column_container"> <aside class="widget widget_text"><div class="block-title"><span>Technorati</span></div> <div class="textwidget">We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network. <br/><br/> <a href="/web/20140719083552/http://technorati.com/company/">Read More</a></div> </aside> </div> <div class="span4 wpb_column column_container"> <aside class="widget widget_nav_menu"><div class="block-title"><span>Help & Support</span></div><div class="menu-help-support-container"><ul id="menu-help-support" class="menu"><li id="menu-item-1259" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-first td-not-mega menu-item-1259"><a href="/web/20140719083552/http://technorati.com/company/history-of-technorati">History of Technorati</a></li> <li id="menu-item-3146" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3146"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/contact/contact-support/">User Support</a></li> <li id="menu-item-3147" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3147"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/contact/">Contact Us</a></li> </ul></div></aside> </div> <div class="span4 wpb_column column_container"> <aside class="widget widget_text"><div class="block-title"><span>Careers</span></div> <div class="textwidget">Face it; it’s just part of who you are. You want to be an integral part of a team of talented people with a singular focus to do something awesome. And you’ve come to the right place. <br/><br/> <a href="/web/20140719083552/http://technorati.com/careers/">See All Openings</a></div> </aside> </div> </div> </div> </div> </div> </div> </div> </div>  <div class="td-sub-footer-wrap"> <div class="container "> <div class="row"> <div class="span12"> <div class="td-grid-wrap"> <div class="container-fluid"> <div class="row-fluid "> <div class="span4 td-sub-footer-copy"> Copyright © Technorati. </div> <div class="span8 td-sub-footer-menu"> <div class="menu-legal-container"><ul id="menu-legal" class=""><li id="menu-item-3148" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-first td-not-mega menu-item-3148"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/terms-of-service/">Terms of Service</a></li> <li id="menu-item-3149" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3149"><a href="http://web.archive.org/web/20140719083552/http://technorati.com/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-1265" class="menu-item menu-item-type-custom menu-item-object-custom td-not-mega menu-item-1265"><a href="http://web.archive.org/web/20140719083552/http://creativecommons.org/licenses/by-nc/3.0/">CC License</a></li> </ul></div> </div> </div> </div> </div> </div> </div> </div> </div> </div>  </div>  <div class="td-sp td-scroll-up"></div>    <a href="http://web.archive.org/web/20140719083552/https://plus.google.com/100283972493881772439/posts?rel=author"></a> <style type="text/css" media="screen"> .buttonright { float: right; } input[type="text"], textarea { background-color : #e7e7e7; } input[type="email"], textarea { background-color : #e7e7e7; } </style><script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.50.0-2014.02.05"></script> <script type="text/javascript"> /* <![CDATA[ */ var _wpcf7 = {"loaderUrl":"http:\/\/web.archive.org\/web\/20140719083552\/http:\/\/technorati.com\/wp-content\/plugins\/contact-form-7\/images\/ajax-loader.gif","sending":"Sending ..."}; /* ]]> */ </script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=3.8.1"></script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-content/themes/NewspaperV37/js/external.js?ver=3.8.33.8.2"></script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-content/themes/NewspaperV37/js/site.js?ver=3.8.33.8.2"></script> <script type="text/javascript" src="http://web.archive.org/web/20140719083552js_/http://technorati.com/wp-includes/js/comment-reply.min.js?ver=3.9.1"></script>  <script> </script> </body> </html>