“The gaming industry wasn't our focus industry… but they chose us”

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We have a wide range of companies of 20 employees and up to the thousands.” Mixpanel is an American company with offices in Israel that provides an analytical solution for companies that don’t have the expertise, the knowledge, to analyze in-house easily. Mixpanel estimates that only 2-5% of the employees at any given company actually have the experience and knowledge of how to analyze data, and yet companies are happy and proud to say they are driven by data, driven by numbers. “This isn't the reality,” he continued. Today, Mixpanel democratizes data and works with nearly 40,000 organizations around the globe, 400 of which are in Israel. “It is interesting because the gaming industry wasn't our focus industry but over the last 14-16 months, they chose us. We are seeing more and more companies that are using Mixpanel and are interested in democratizing their data by using us,” he concluded. 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id="calcalistArticleHeader_subtitle"><h2 class="subTitle">Ofer Polivoda, GM Israel at Mixpanel, spoke to CTech about how its platform helps the gaming sector</h2></div><div class="calcalistArticleHeader_footer"><div class="authors"><div><span><a href="https://www.calcalistech.com/tags/James_Spiro" target="" title="James Spiro">James Spiro</a></span></div></div><span class="date">09:41, 19.09.23 </span></div></div><div class="ArticleTagsComponent ltr ctechTags"><div class="tagsLabel"> TAGS:</div><div class="tagWrapperContainer"><div class="tagWrapper"><div class="tagName"><a href="https://www.calcalistech.com/tags/CTalk" title="CTalk">CTalk</a></div></div><div class="tagWrapper"><div class="tagName"><a href="https://www.calcalistech.com/tags/Mixpanel" title="Mixpanel">Mixpanel</a></div></div><div class="tagWrapper"><div class="tagName"><a href="https://www.calcalistech.com/tags/Gaming_2023" title="Gaming 2023">Gaming 2023</a></div></div></div></div><div id="ArticleBodyComponent" class="ArticleBodyComponent selectableShareable for-print englishSite"><div class="textEditor_container readOnly"><div class="DraftEditor-root DraftEditor-alignLeft"><div class="DraftEditor-editorContainer"><div class="public-DraftEditor-content" contenteditable="false" spellcheck="false" style="outline:none;user-select:text;-webkit-user-select:text;white-space:pre-wrap;word-wrap:break-word"><div data-contents="true"><div class="text_editor_paragraph ltr" data-block="true" data-editor="a8gd3" data-offset-key="680mj-0-0"><div data-offset-key="680mj-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="680mj-0-0"><br data-text="true"/></span></div></div><figure data-block="true" data-editor="a8gd3" data-offset-key="1vbod-0-0" contenteditable="false"><div class="VideoComponenta" data-componenta-id="r1n8fa8ya"><div class="articleVideoComponenta isStikyness "><span><span 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ללוח","siteLayoutType":"responsive","videoCategoryId":3905}]);</script></span><div class="videoInfo"><div class="art_video_caption_credit_wrapper"><div id="art_video_caption_id" class="art_video_caption"><span disabled="" class="" contenteditable="false">Ofer Polivoda, GM Israel at Mixpanel</span></div><div id="art_video_credit_id" class="art_video_credit"> (<span disabled="" class="" contenteditable="false">Photo: Sinay David</span>)</div></div><span><span id="S1ihetGFN7ye"><div class="videoComponentaShare"><div id="fbShare"><img src="https://www.ynet.co.il/Common/Api/Scripts/youtube/facebook-s.png" class="share-image"/></div><div id="twShare"><img src="https://www.ynet.co.il/Common/Api/Scripts/youtube/twitter-s.png" class="share-image"/></div></div></span><script>window.YITSiteWidgets.push(['S1ihetGFN7ye','SiteArticleVideoComponentaShareButtons',{"articleLink":"https://www.calcalistech.com/ctechnews/article/h10gz6ikp","title":"“The gaming industry wasn't our focus industry… but they chose us”"}]);</script></span></div></div></div></figure><div class="text_editor_paragraph ltr" data-block="true" data-editor="a8gd3" data-offset-key="77dgf-0-0"><div data-offset-key="77dgf-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="77dgf-0-0"><br data-text="true"/></span></div></div><div class="text_editor_paragraph ltr" data-block="true" data-editor="a8gd3" data-offset-key="62bh5-0-0"><div data-offset-key="62bh5-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="62bh5-0-0"><span data-text="true">“In general, when we launched the Israeli site two years ago, the main purpose was to support roughly 100 existing clients at that time,” explained Ofer Polivoda, GM Israel at Mixpanel. “Currently, we are trying to help and support different organizations. We have a wide range of companies of 20 employees and up to the thousands.”</span></span></div></div><div class="text_editor_paragraph ltr" data-block="true" data-editor="a8gd3" data-offset-key="6a4ls-0-0"><div data-offset-key="6a4ls-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="6a4ls-0-0"><span data-text="true">Mixpanel is an American company with offices in Israel that provides an analytical solution for companies that don’t have the expertise, the knowledge, to analyze in-house easily. Mixpanel estimates that only 2-5% of the employees at any given company actually have the experience and knowledge of how to analyze data, and yet companies are happy and proud to say they are driven by data, driven by numbers. “This isn't the reality,” he continued. Today, Mixpanel democratizes data and works with nearly 40,000 organizations around the globe, 400 of which are in Israel.</span></span></div></div><div class="text_editor_paragraph ltr" data-block="true" data-editor="a8gd3" data-offset-key="7vqa6-0-0"><div data-offset-key="7vqa6-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="7vqa6-0-0"><span data-text="true">“It is interesting because the gaming industry wasn't our focus industry but over the last 14-16 months, they chose us. We are seeing more and more companies that are using Mixpanel and are interested in democratizing their data by using us,” he concluded.</span></span></div></div><div class="text_editor_paragraph ltr" data-block="true" data-editor="a8gd3" data-offset-key="43ipq-0-0"><div data-offset-key="43ipq-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="43ipq-0-0"><span data-text="true">You can watch the entire exchange in the video above.</span></span></div></div></div></div></div></div></div></div></div></div><div tabindex="0" class="layoutItem article-tags-ctech show-small-vp" style="width:890px;margin-bottom:20px"><div class="ArticleTagsComponent ltr ctechTags"><div class="tagsLabel"> TAGS</div><div class="tagWrapperContainer"><div class="tagWrapper"><div class="tagName"><a href="https://www.calcalistech.com/tags/CTalk" title="CTalk">CTalk</a></div></div><div class="tagWrapper"><div class="tagName"><a href="https://www.calcalistech.com/tags/Mixpanel" title="Mixpanel">Mixpanel</a></div></div><div class="tagWrapper"><div class="tagName"><a href="https://www.calcalistech.com/tags/Gaming_2023" title="Gaming 2023">Gaming 2023</a></div></div></div></div></div><div tabindex="0" class="layoutItem Taboola-Ctech" style="width:890px;margin-bottom:20px"><span class="no-print"><span><span id="HJ22gFztEmyx"><div id="taboola-below-article-thumbnails"></div></span><script>window.YITSiteWidgets.push(['HJ22gFztEmyx','TaboolaComponenta',{"mode":"thumbs-feed-01-a","container":"taboola-below-article-thumbnails","target_type":"mix","placement":"Below Article Thumbnails"}]);</script></span></span></div></div></div><div class="layoutContainer" style="position:relative;min-height:0;padding-bottom:0;width:1210px;margin:0 auto;box-sizing:border-box"><div tabindex="0" class="layoutItem ctech-footer" style="position:relative;top:0;left:0;margin-bottom:0"><span class="no-print no-small-vp"><div style="height:100%"><div class="CtechFooter cdaFooter1280"><div class="footerTop"><div class="footerBackground"></div><div class="logoWrapper"><a href="https://www.calcalistech.com"><img class="ctechLogo" src="https://www.calcalistech.com/ctechnews/images/1280/footer/Desktop-Logo-Footer.png" alt="ctech"/></a></div><div class="iconsWrapper"><div class="rss linkWrapper"><a class="link" href="https://www.calcalistech.com/ctech/home/0,7340,L-5308,00.html" target="_self"><img class="icon" src="https://www.calcalistech.com/ctechnews/images/1280/footer/rssEng.png" alt="Rss"/><span class="linkText">Rss</span></a></div><div class="contactUs linkWrapper"><a class="link" href="https://www.calcalistech.com/ctech/home/0,7340,L-5320,00.html" target="_blank"><img class="icon" src="https://www.calcalistech.com/ctechnews/images/1280/footer/f_mail.png" alt="Contact Us"/><span class="linkText">Contact Us</span></a></div><div class="newsletter linkWrapper"><a class="link" href="https://www.calcalistech.com/ctech/home/0,7340,L-5608,00.html" target="_blank"><img class="icon" src="https://www.calcalistech.com/ctechnews/images/1280/footer/ff_newsletter.png" alt="Newsletter"/><span class="linkText">Newsletter</span></a></div><div class="facebook linkWrapper"><a class="link" href="https://www.facebook.com/Calcalistech/" target="_blank"><img class="icon" src="https://www.calcalistech.com/ctechnews/images/1280/footer/f_fbb.png" alt="Facebook"/><span class="linkText">Facebook</span></a></div><div class="twitter linkWrapper"><a class="link" href="https://twitter.com/Calcalistech" target="_blank"><span class="icon"></span><span class="linkText">Twitter</span></a></div></div><div class="textLinksWrapper"><a class="textLink" href="https://www.calcalistech.com/ctech/home/0,7340,L-5246,00.html" target="_blank">About CTech</a><a class="textLink" href="https://www.calcalistech.com/ctech/home/0,7340,L-5248,00.html" target="_blank">Terms of Use</a><a class="textLink" href="https://www.calcalistech.com/ctech/home/0,7340,L-5249,00.html" target="_blank">Privacy Policy</a></div></div><div class="footerBottom"><div class="footerRights"><a class="textRightsLink" href="https://yit.co.il/" target="_blank">Developed by <span><img src="https://www.calcalistech.com/ctechnews/images/1280/footer/YIT.png" alt="yit"/></span></a><a class="textRightsLink" href="http://www.basch.co.il/" target="_blank">UI & UX by <span>Basch_Interactive</span></a></div></div></div></div></span></div></div></div><span><span id="HJpngYMF4m1x"></span><script>window.YITSiteWidgets.push(['HJpngYMF4m1x','SiteScrollToTopButton',{}]);</script></span><span><span id="HJC2lYGYVXJx"></span><script>window.YITSiteWidgets.push(['HJC2lYGYVXJx','SiteArticleImagesGallery',{"images":[],"articleId":"h10gz6ikp","isLtr":true}]);</script></span><span><span id="HJyaxtfFNmJl"><div class="tradingview-widget-container"> </div></span><script>window.YITSiteWidgets.push(['HJyaxtfFNmJl','StockPopUp',{}]);</script></span></div></div></div> <script> var isAbroad = false; 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