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style="margin-top:20px;margin-bottom:20px;">Insert shortcode or HTML</div></div></div></div></div></header><div class="page_cover xtra-cover-type-title"><div class="page_title" data-title-parallax=""><div class="right_br_full_container clr"><div class="row clr"><div class="lefter"><h1 class="section_title">SEO Услуги Оферта</h1></div><div class="righter"><div class="breadcrumbs clr"><b itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="https://auslander.expert/" itemprop="item" title="Продвижение За Рубежом"><span itemprop="name"><i class="fa fa-home cz_breadcrumbs_home" aria-hidden="true"></i></span></a><meta itemprop="position" content="1"></b> <i class="fa fa-angle-right" aria-hidden="true"></i> <b itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem" class="inactive_l"><a class="cz_br_current" href="https://auslander.expert/seo-uslugi/" onclick="return false;" itemprop="item"><span itemprop="name">SEO Услуги Оферта</span></a><meta itemprop="position" content="2"></b></div></div></div></div></div></div><div id="page_content" class="page_content" role="main"><div class="row clr"><div class="col s8"><div class="content clr"><div class="cz_post_content clr"> <h2>SEO услуги для Зарубежных сайтов:</h2> <h2>цены + преимущества + предполагаемые результаты</h2> <p> </p> <p><script> day = new Date(); hour = day.getHours(); if (hour>=5 && hour<12) greeting = "Доброе утро"; else { if (hour>=12 && hour<18) greeting = "Добрый день"; else { if (hour>=18 && hour<24) greeting = "Добрый вечер"; else { if (hour>=0 && hour<5) greeting = "Доброй ночи"; } } } document.write(greeting); </script></p> <p>Итак, что из SEO-услуг можем предложить вам сегодня <script>var d = new Date(); var day=new Array("в Воскресенье","в Понедельник","во Вторник","в Среду","в Четверг","в Пятницу", "в Субботу");var month=new Array("января","февраля","марта","апреля","мая","июня", "июля","августа","сентября","октября","ноября","декабря"); document.write(day[d.getDay()]+" " +d.getDate()+ " " + month[d.getMonth()]+ " " + d.getFullYear() + " г."); </script></p> <p><span style="font-size: 18px;">Вот краткий обзор наиболее востребованных и актуальных на сегодня SEO-услуг, необходимых для увеличения трафика и конверсий. Также приведены примерные цены, предполагаемые результаты и преимущества каждой услуги.</span></p> <p> </p> <p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-3092 lzl" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAsoAAAF3CAYAAAC8Km12AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAEJUlEQVR42u3BMQEAAADCoPVPbQ0PoAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAK4NWf8AAajo2LwAAAAASUVORK5CYII=" alt="seo услуги за рубежом" width="714" height="375" title="seo услуги за рубежом" data-lzl-srcset="https://auslander.expert/wp-content/uploads/2024/02/zarubezhnoe-seo.jpg 714w, https://auslander.expert/wp-content/uploads/2024/02/zarubezhnoe-seo-300x158.jpg 300w, https://auslander.expert/wp-content/uploads/2024/02/zarubezhnoe-seo-600x315.jpg 600w" data-lzl-sizes="(max-width: 714px) 100vw, 714px" data-lzl-src="https://auslander.expert/wp-content/uploads/2024/02/zarubezhnoe-seo.jpg"><noscript lzl=""><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-3092" src="https://auslander.expert/wp-content/uploads/2024/02/zarubezhnoe-seo.jpg" alt="seo услуги за рубежом" width="714" height="375" srcset="https://auslander.expert/wp-content/uploads/2024/02/zarubezhnoe-seo.jpg 714w, https://auslander.expert/wp-content/uploads/2024/02/zarubezhnoe-seo-300x158.jpg 300w, https://auslander.expert/wp-content/uploads/2024/02/zarubezhnoe-seo-600x315.jpg 600w" sizes="(max-width: 714px) 100vw, 714px" title="seo услуги за рубежом"></noscript></p> <p> </p> <h2>Комплексное SEO и продвижение в топ поиска Google за рубежом</h2> <p> </p> <p>Сразу: <strong>речь идет о </strong><strong>продвижении вашего сайта в ТОП поиска Google по согласованным ключевым фразам и словам</strong>. То есть целью сотрудничества является <strong>наличие вашего сайта на 1-й странице поисковой системы Google</strong> по определенным ключевым запросам. Мы говорим о <a href="/" title="продвижении сайта за рубежом">продвижении сайта за рубежом</a>.</p> <p> </p> <p><span style="font-size: 24px;">Комплексное SEO включает большинство перечисленных ниже SEO-услуг или даже все.</span></p> <p> </p> <p>SEO-услуги могут быть разовыми или предполагающими постоянную активность — <strong>рекомендуется второе</strong>.</p> <p> </p> <p>Что конкретно из SEO-услуг вам необходимо, зависят от текущего состояния вашего сайта, ваших целей и типа бизнеса, которым вы занимаетесь.</p> <p> </p> <h2>Список предлагаемых SEO-услуг</h2> <p> </p> <ul> <li><span style="font-size: 18px;">Поисковая оптимизация страниц сайта</span></li> <li><span style="font-size: 18px;">Подбор и анализ ключевых слов</span></li> <li><span style="font-size: 18px;">Технический SEO-аудит</span></li> <li><span style="font-size: 18px;">Создание и оптимизация контента</span></li> <li><span style="font-size: 18px;">Размещение ссылок и outreach</span></li> <li><span style="font-size: 18px;">Локальное SEO</span></li> <li><span style="font-size: 18px;">SEO для E-commerce</span></li> <li><span style="font-size: 18px;">Мобильное SEO</span></li> <li><span style="font-size: 18px;">SEO-аналитика</span></li> <li><span style="font-size: 18px;">SEO консультации и разработка SEO-стратегии</span></li> <li><span style="font-size: 18px;">Оптимизация скорости загрузки сайта</span></li> <li><span style="font-size: 18px;">Внедрение микроразметки schema.org</span></li> <li><span style="font-size: 18px;">Интеграция и оптимизация социальных сетей</span></li> <li><span style="font-size: 18px;">Анализ и мониторинг конкурентов</span></li> <li><span style="font-size: 18px;">Оптимизация для голосового поиска</span></li> <li><span style="font-size: 18px;">Устранение нарушений и штрафных санкций</span></li> </ul> <p> </p> <p>SEO-специалисты и маркетологи едины во мнении, что интернет-маркетинг, куда входит и поисковая оптимизация и контент-маркетинг, является одним из лучших источников целевых клиентов.</p> <p>Причина тут проста: органический поиск приводит на ваш сайт людей, которые уже заинтересованы в ваших услугах. Так что, скорее всего, если их все устраивает в ваших предложениях, они превращаются в потенциального клиента или сразу в клиента.</p> <p>Но чтобы привлечь релевантный трафик на сайт, необходимо реализовать комплексную стратегию SEO. Увы, многим компаниям зачастую не хватает времени или опыта, чтобы сделать это самостоятельно.</p> <p> </p> <hr> <p> </p> <h3>Как SEO-специалист может помочь вашему сайту быстро занять лидирующие позиции</h3> <p> </p> <h2>SEO-оптимизация страниц сайта (onpage SEO)</h2> <p> </p> <p><strong>Внутренняя SEO-оптимизация (или onpage SEO)</strong> означает улучшение рейтинга отдельных страниц сайта в поисковых системах.</p> <p>Включает в себя добавление и оптимизацию заголовков и соответствующих тегов, уменьшение размеров изображений и многое другое, чтобы максимально высоко ранжироваться в поисковой выдаче по определенным ключевым словам.</p> <p>Onpage SEO для страниц сайта очень важный фактор, которому необходимо постоянно уделять внимание, ввиду того, что Google постоянно меняет свои алгоритмы поиска. За один только год Google может внести в свой поисковый алгоритм несколько тысяч обновлений. И такие апдейты могут серьезно повлиять на ранжирование вашего сайта в поиске.</p> <p> </p> <h3>SEO-оптимизации страниц сайта (onpage SEO) включает:</h3> <p> </p> <ul> <li>Оптимизацию скорости страниц сайта и <a href="https://developers.google.com/search/docs/appearance/core-web-vitals?hl=ru" target="_blank" rel="noopener" title="CoreWebVitals">CoreWebVitals</a></li> <li>Добавление / оптимизацию тегов alt</li> <li>Внутренние ссылки</li> <li>Микроразметку schema.org</li> <li>Оптимизацию изображений и других медиа</li> <li>Написание / оптимизацию мета-описаний и тегов заголовков</li> <li>Оптимизацию структуры URL</li> </ul> <p> </p> <h3><strong>Стоимость услуг по SEO-оптимизации<br> </strong></h3> <p>Средняя стоимость услуг внутреннего (onpage) + внешнего (offpage) SEO у европейских или американских SEO-агентств составляет от 2500 до 10 000 долларов / мес;</p> <p><span style="font-size: 20px;"><span style="color: #339966;"><strong>Наши цены на аналогичные услуги гораздо более демократичны</strong></span>;</span></p> <p><span style="text-decoration: underline;"><a href="https://auslander.expert/zakazat-prodvizheniye-sayta-za-rubezhom/" title="<< УТОЧНИТЬ СТОИМОСТЬ УСЛУГ SEO >>"><< УТОЧНИТЬ СТОИМОСТЬ УСЛУГ SEO >></a></span></p> <p> </p> <hr> <h2>Подбор и анализ ключевых слов</h2> <p> </p> <p><strong>Подбор (исследование) ключевых слов</strong> заключается в поиске релевантных поисковых запросов, которые ваша целевая аудитория использует для поиска ваших товаров и услуг, чтобы вы могли оптимизировать свой сайт для ранжирования по этим запросам в поисковых системах.</p> <p>Правильная стратегия подбора ключевых слов поможет вам создать контент, отвечающий потребностям вашей целевой аудитории.</p> <p>В рунете широко используется термин "<em>сематическое ядро</em>" и "<em>составление семантического ядра</em>", но для <a href="https://auslander.expert/prodvizhenie-angloyazychnogo-sayta/" title="продвижения англоязычного сайта">продвижения англоязычного сайта</a>, лучше использовать корректные и общепринятые в этом сегменте термины, в данном случае <em>keyword researches.</em></p> <p> </p> <h3>Подбор (исследование) ключевых слов включает:</h3> <p> </p> <ul> <li>Поиск и анализ ключевых слов, релевантных для бизнеса, с использованием необходимых для этого профессиональных инструментов подбора ключевых слов;</li> <li>Сегментация поисковых запросов по различным этапам пути пользователя;</li> <li>Привязка условий поиска к цели поиска, например коммерческие, навигационные и информационные;</li> </ul> <p> </p> <p><strong>Совет SEO-специалиста</strong>: есть такой фактор — "сложность ключевого слова (<span style="text-decoration: underline;"><a href="https://ahrefs.com/keyword-difficulty" target="_blank" rel="noopener" title="keyword difficulty">keyword difficulty</a></span>)", который показывает, насколько сложно ранжироваться по определенному ключевому слову. И, чтобы повысить свои шансы на появление на топовых позициях, лучше ориентироваться на более длинные варианты ключевых слов (<span style="text-decoration: underline;">long-tail keywords</span>).</p> <p> </p> <h3>Цены услуг по подбору ключевых слов</h3> <p>Стоимость услуги <strong>keyword researches</strong> (исследование ключевых слов) у западных SEO-агентств начинается от 2000 долларов.</p> <p><span style="font-size: 20px; color: #339966;"><strong>У нас услуга по подбору и анализу ключевых слов уже включена в комплексное SEO</strong>;</span></p> <p> </p> <hr> <h2>SEO-аудит</h2> <p> </p> <p><strong>SEO-аудит</strong> включает тщательный анализ вашего сайта, выявление проблем и рекомендации по их устранению.</p> <p>Например, если страницы ваших товаров не отображаются в результатах поиска должным образом, это может быть связано с проблемами технического SEO.</p> <p>SEO-аудит также выявит такие проблемы, как отсутствие тегов заголовков, неработающие ссылки, ведущие на эти страницы, из-за чего поисковые системы их игнорируют.</p> <p>По итогам SEO-аудита вы сможете устранить эти проблемы, что гарантирует правильную индексацию страниц вашего сайта и чтобы потенциальные клиенты смогли легко его найти.</p> <p> </p> <h3>Вот некоторые задачи, с которыми может помочь SEO-аудит:</h3> <p> </p> <ul> <li>Исправление неработающих внутренних и внешних ссылок</li> <li>Улучшение скорости загрузки страницы</li> <li>Поиск потерянных страниц, которые могли остаться не проиндексированными</li> <li>Решение проблем с JavaScript и CSS, влияющих на производительность сайта</li> <li>Обнаружение ошибок сканирования в файле Sitemap.xml</li> <li>Обеспечение наличия на всех страницах соответствующих тегов заголовков и мета-описаний</li> <li>Выявление и устранение дублированного контента</li> </ul> <p> </p> <p>Проведение регулярных технических SEO-аудитов поможет вам обнаружить потенциальные проблемы до того, как они станут проблемой.</p> <p> </p> <h3>Стоимость SEO-аудита</h3> <p>За рубежом, SEO-агентства просят от $1000 ежемесячно за услуги SEO-аудита.</p> <p><span style="font-size: 20px; color: #339966;"><strong>Экспресс SEO-аудит включен в комплексное SEO;</strong></span></p> <p> </p> <hr> <h2>Написание (копирайтинг) и оптимизация контента</h2> <p> </p> <p><strong>Написание (создание) и оптимизация контента</strong> включает в себя разработку контента, который содержит правильные ключевые слова, мультимедиа (картинки и видео) и элементы UX для лучшей видимости в поисковых системах.</p> <p><span style="font-size: 20px;">Обычно это включает в себя также аудит контента и анализ недостатков:</span></p> <p><strong>Аудит контента</strong>: гарантирует, что существующий контент соответствует что хотят увидеть пользователи, занимающиеся поиском подобного в Интернете. Аудит контента проверяет, нужно ли странице видео, что-то еще, а также оценивает качество и релевантность вашего контента поисковым запросам.</p> <p><strong>Анализ недостатков</strong>: <strong>анализирует контент ваших конкурентов</strong>. Для этого можно использовать тот же <strong>Ahrefs.com</strong>. Ищите ключевые слова, которые вы могли пропустить, определите типы контента, которые привлекают релевантный трафик, и обратите внимание на то, что можно включить в свою собственную стратегию.</p> <p> </p> <p><strong>Совет SEO-специалиста</strong><br> Если тенденции конкурентов соответствуют вашим целям и могут принести пользу вашей целевой аудитории, не стесняйтесь их копировать (можно частично).</p> <p> </p> <h3>Стоимость услуг по написанию (копирайтинг) и оптимизации контента</h3> <p>Цены услуг по написанию и оптимизации контента за рубежом весьма варьируются: с одной стороны у "специалистов" с полуострова Индостан, они стоят недорого. При этом у нативных профессиональных копирайтеров на Западе цена копирайтинга может составлять несколько тысяч долларов в месяц.</p> <p><strong><span style="font-size: 20px; color: #339966;">Цены на копирайтинг и оптимизацию контента также варьируются в зависимости от языка и тематики контента. Тут все индивидуально.</span></strong></p> <p> </p> <hr> <h2>Размещение ссылок (Link Building) и Outreach</h2> <p> </p> <p>В рамках услуги по размещению ссылок и аутрич ( в данном случае информационная деятельность в интересах продвижения товаров и услуг клиента) предлагается размещение входящих ссылок с авторитетных и трастовых (уважаемых) сайтов.</p> <p>Большое количество ссылок с других сайтов сигнализирует Google о том, что ваш контент полезен.</p> <p>Наиболее популярные стратегии otreach включают размещение гостевых публикаций (guest posting) и создание сводок новостей или страниц, посвященных вашему ресурсу.</p> <p>Цель размещения ссылок или линкбилдинга (link building) — не в размещении максимально возможного количества ссылок, а именно в качественных ссылках с сайтов с высоким авторитетом домена (DA - <em>domain authority</em>).</p> <p>Грамотная стратегия размещения ссылок может привести к резкому повышению рейтинга и значительному увеличению конверсий.</p> <p> </p> <h3>Стоимость размещения ссылок (link building)</h3> <p><strong>Цена за размещение ссылок</strong>, естественно, зависит от количества ссылок. Также в отдельных случаях, в частности, при <em>outreach</em>, цена за ссылки обозначается <strong>за одну</strong>.</p> <p>Если мы говорим о размещении трастовых ссылок, цены в SEO-агентствах за рубежом могут достигать нескольких тысяч долларов в месяц.</p> <p><strong>NB</strong>: Не стоит путать линкбилдинг с ссылочным спамом, предлагаемом повсеместно и не за дорого. Качественные ссылки с авторитетных ресурсов стоят весьма недешево.</p> <p> </p> <p><span style="font-size: 20px;"><strong><span style="color: #339966;">Наши цены цены на link building и outreach весьма конкурентны, расчитываются индивидуально в зависимости от стратегии продвижения. Базовый <a href="https://auslander.expert/linkbuilding/" data-wpil="url" title="пакет трастовых ссылок стоит от $199 >>"><span style="text-decoration: underline;">пакет трастовых ссылок стоит от $199 >></span></a></span><br> </strong></span></p> <p> </p> <blockquote><p><strong>важное примечание:</strong></p> <p>Имеющие место в сети многочисленные предложения от индусов и бангладешчан на тему <em>outreach</em> и якобы <em>profesional linkbuilding.</em></p> <p>Они предлагают размещение ссылок на сайтах с <strong>высоким DA (Domain Authority)</strong>, но не говорят о том, что страница, на которой непосредственно будет размещена ссылка,</p> <p>будет иметь <strong>нулевой PA (Page Authority)</strong>.</p> <p>У <strong>Google авторитетность каждой страницы</strong> рассчитывается индивидуально. (<em>MOZ рейтинг фактически заменил ушедший PR Google</em>)</p> <p><strong>Мы каждую ссылку "прокачиваем" в несколько уровней</strong></p></blockquote> <p> </p> <hr> <h2>Локальное SEO</h2> <p> </p> <p><strong>Локальное SEO</strong> обычно помогает магазинам и предприятиям малого бизнеса улучшить трафик на основе их местоположения.</p> <p>Это способствует компаниям ранжироваться в двух категориях поиска Google: местных пакетах (local packs) и на картах (Google Maps).</p> <p>Находясь в топе результатов местного поиска, компания становится более заметной в Интернете и привлекает клиентов к ее физическому местонахождению.</p> <p> </p> <h3>Цены на локальное SEO</h3> <p>Стоимость локального SEO за рубежом, в зависимости от страны и региона варьируется от 500 до 1000 долларов /мес.</p> <p><strong><span style="color: #339966; font-size: 20px;">Стоимость локального SEO у нас также весьма конкурентоспособная.</span></strong></p> <p> </p> <hr> <h2>SEO для Ecommerce (магазинов)</h2> <p> </p> <p><strong>SEO E-commerce</strong> помогает сделать интернет-магазины заметными, повысить их рейтинг и позиции в поисковой выдаче.</p> <p>Если у вас есть, к примеру, зоомагазин, то SEO для магазинов поможет вашему интернет-магазину появиться в верхней части результатов поиска, когда кто-то ищет «купить кошачий корм онлайн».</p> <p> </p> <h3>SEO для электронной коммерции включает:</h3> <p><strong>Подбор ключевых слов</strong>: определение ключевых слов, связанных с вашими продуктами или услугами, которые люди обычно ищут.<br> <strong>Оптимизация списков товаров</strong>: естественное добавление целевых ключевых слов в названия, описания и метатеги ваших продуктов.</p> <p>Отличный способ проверить эффективность вашей стратегии SEO — посмотреть, какие ключевые слова привлекают трафик и конверсии продаж в вашем интернет-магазине.</p> <p><strong>SEO для E-commerce</strong> отдает приоритет "<strong>вовлечению</strong>", а не поисковому трафику, дабы сосредоточиться также и на таких <strong>KEI</strong> (ключевых показателях эффективности), как продажи или подписки на рассылку по е-мейл / SMS.</p> <p> </p> <h3>Цены на SEO E-commerce</h3> <p><strong>Цена SEO E-commerce</strong> в SEO-агентствах за рубежом, да и не за рубежом тоже составляет от 3000 до 10 000 долларов в мес.</p> <p><strong><span style="font-size: 20px; color: #339966;">У нас стоимость SEO для зарубежных магазинов будет ниже</span></strong></p> <p> </p> <hr> <h2>Мобильное SEO</h2> <p> </p> <p>Мобильные пользователи хотят быстрой загрузки и простой навигации на маленьких экранах смартфонов.</p> <p>Делайте свой сайт удобным для мобильных устройств, используя стратегию мобильного SEO. Это включает в себя веб-дизайн, контент, голосовой поиск и навигацию для мобильных устройств.</p> <p>А вы в курсе, что голосовой поиск и запросы <a title="Продвижение сайта местной компании в Лос-Анжелесе" href="https://auslander.expert/seo-angloyazychnyh-saytov/prodvizheniye-mestnoy-kompanii-los-angeles/" data-wpil-monitor-id="603">местных компаний</a> более всего распространены среди мобильных пользователей? И что более 60% посещений из органического поиска приходится на мобильные устройства?</p> <p>Это подтверждает, что очень важно оптимизировать сайт для мобильных устройств, чтобы не потерять мобильный трафик.</p> <p> </p> <h3>Мобильное SEO включает:</h3> <p>Оптимизацию дизайна сайта, чтобы он отлично выглядел и стабильно работал на мобильных устройствах;<br> Оптимизация контента, чтобы он хорошо вписывался в дизайн и быстро загружался на экранах мобильных устройств;</p> <p>Также стоит убедиться, что ваш сайт удобен для голосового поиска</p> <h3>Цены на мобильное SEO</h3> <p>Как и большинство услуг SEO, ежемесячная цена мобильного SEO у зарубежных SEO-агентств составляет от 2500 до 10 000 долларов США.</p> <p><strong><span style="font-size: 20px; color: #339966;">Услуга мобильного SEO обычно уже включена в пакет услуг комплексного SEO</span></strong></p> <p> </p> <hr> <h2>Отчеты и SEO-аналитика</h2> <p> </p> <p><strong>Отчеты по SEO-аналитике</strong> отражают усилия по SEO-деятельности. Отчет по SEO показывает, какие темы, типы контента, целевые страницы и контент наиболее интересны привлекательны для вашей аудитории. SEO-аналитика также выявляет любые существующие или потенциальные угрозы для трафика вашего сайта, конверсий и целей.</p> <p>SEO-аналитика также поможет выяснить, чего хотят ваши клиенты и как отражаются ваши действия на их вовлеченность и поведение.</p> <p> </p> <p>Чтобы принимать в этой связи правильные решения, вам следует отслеживать ключевые показатели SEO, в том числе:</p> <p> </p> <ul> <li>Core Web Vitals</li> <li>Количество просмотренных страниц за сеанс</li> <li>CTR (click trough rate) - Рейтинг кликов</li> <li>Количество проиндексированных страниц</li> <li>Читабельность текста (readability)</li> <li>Количество обратных ссылок</li> <li>Внутренние ссылки</li> <li>Ошибки сканирования</li> <li>Показатель отказов (bounce rate)</li> <li>Средняя скорость страницы (<a href="https://pagespeed.web.dev" target="_blank" rel="noopener" title="page speed insights">page speed insights</a>)</li> </ul> <p> </p> <p>Существуют бесплатные инструменты SEO, такие как <strong>Google Analytics</strong> и <strong>Google Search Console</strong>, которые могут дать вам базовый аудит эффективности SEO. Но консультация с <a href="/" title="SEO-экспертом">SEO-экспертом</a> обеспечит наилучшие долгосрочные результаты и более понятные выводы.</p> <p> </p> <h3>Цены на SEO-аналитику</h3> <p><strong>Услуги SEO-аналитики</strong> у уважаемых зарубежных агентств стоят от 3000 до 10 000 долларов США.</p> <p><strong><span style="color: #339966; font-size: 20px;">SEO-аналитика входит в пакет комплексного SEO (экспресс отчет)</span></strong></p> <p> </p> <hr> <h2>SEO консультации и разработка стратегии</h2> <p> </p> <p><strong>Консультации по стратегии SEO</strong> предполагают сотрудничество с опытным экспертом по SEO или SEO-агентством для анализа, планирования и реализации конкретных методов, непосредственно адаптированных к потребностям вашего бизнеса.</p> <p><strong>SEO-эксперт или агентство</strong> оценивает содержание, структуру и ключевые слова вашего сайта, чтобы определить области для улучшения. Они разрабатывают детальную стратегию SEO, которая может включать среди прочего оптимизацию контента, размещение трастовых ссылок и повышение скорости сайта.</p> <p> </p> <h3>Признаки того, что вам нужна профессиональная консультация по стратегия SEO</h3> <p> </p> <ul> <li>Ваш бизнес растет, и вам нужно подготовить сайт к увеличению трафика;</li> <li>Вы хотите получать больше трафика и конверсий;</li> <li>Ваша текущая стратегия не работает;</li> </ul> <p> </p> <p>SEO-агентство <strong><span style="color: #ff4745;">DV</span>MAGIC</strong> имеет мультинациональную и опытную команду, поэтому консультация с этим агентством позволит проще и быстрее добиться максимального эффекта и рентабельности инвестиций в SEO.</p> <p> </p> <h3>Цены на консультации и разработку SEO-стратегии</h3> <p><strong>Консультации по SEO</strong> у зарубежных SEO-агентств + разработка стратегии SEO-продвижения стоят от 5000 до 30 000 долларов США для разовых проектов.</p> <p><span style="color: #339966;"><strong><span style="font-size: 20px;">Консультации для клиентов входят в стоимость</span></strong></span></p> <p> </p> <hr> <h2>Оптимизация скорости загрузки сайта</h2> <p> </p> <p><strong>Медленно загружающиеся сайты</strong> раздражают пользователей и могут создать проблемы вашему рейтингу в поисковых системах.</p> <p>Оптимизация скорости сайта ускоряет загрузку вашего сайта.</p> <p>"Быстрые" сайты не напрягают пользователей, что увеличивает вероятность того, что они останутся на вашем сайте подольше. Исследования показывают, что более быстрая загрузка приводит к <strong>повышению коэффициента конверсии</strong>, а это означает увеличение продаж или потенциальных клиентов для вашего бизнеса.<br> Кроме того, более быстрые сайты имеют тенденцию занимать более высокие позиции в поисковых системах, принося больше органического трафика.</p> <p> </p> <h3>Что включено в оптимизацию скорости загрузки сайта</h3> <p> </p> <ul> <li>Уменьшение размера файлов JavaScript, CSS и HTML, чтобы страницы загружались быстрее;</li> <li>Внедрение отложенной загрузки скриптов, чтобы они загружались только при необходимости, что повышает общую скорость;</li> <li>Миграция на более быстрый хостинг или сервер;</li> </ul> <p> </p> <p>Убедитесь, что ваш <strong>сайт удобен для мобильных устройств</strong>, поскольку мобильные пользователи ожидают быстрой загрузки.</p> <p> </p> <h3>Цены на оптимизацию скорости загрузки</h3> <p>За рубежом, SEO-агентства берут от 500 до 15 000 долларов за разовые проекты (в зависимости от сложности).</p> <p><span style="font-size: 20px; color: #339966;"><strong>Оптимизацию скорости загрузки включена в стоимость</strong></span></p> <p> </p> <hr> <h2>Внедрение микроразметки Schema.org</h2> <p> </p> <p><strong>Микроразметка schema.org</strong> aka <em>структурированные данные</em>, — это язык, разработанный, чтобы помочь поисковым системам лучше понять информацию на странице.</p> <p>Люди лучше понимают контент. Но поисковые системы полпгаются на машинное обучение, чтобы понять контент и намерения.</p> <p>Внедрение микроразметки помогает поисковым системам правильно интерпретировать страницы вашего сайта. <a href="https://search.google.com/test/rich-results?hl=ru" target="_blank" rel="noopener" title="Проверить микроразметку на вашем сайте"><span style="text-decoration: underline;">Проверить микроразметку на вашем сайте</span></a></p> <p>Кроме того, поисковые системы, при обнаружении структурированных данных на странице отображают расширенные результаты или фрагменты в поиске.</p> <p> </p> <h3><strong>Наиболее популярные примеры микроразметки</strong></h3> <p> </p> <ul> <li>Рецепт</li> <li>Статья</li> <li>Обзор</li> <li>Видео</li> <li>Подкаст</li> <li>Как сделать (how-to)</li> </ul> <p>Добавление микроразметки на страницы сайта дает вам больше контроля над внешним видом <strong>сниппета</strong> вашего сайта в результатах поиска.</p> <p>Например, фрагменты отзывов отображают отзывы и оценки предыдущих клиентов. Это повышает доверие.</p> <p> </p> <h3>Цены на внедрение микроразметки schema.org</h3> <p>Стоимость реализации схемы микроразметки у зарубежных SEO-агентств колеблется от 1000 до 10 000 долларов США.</p> <p><span style="color: #339966;"><strong><span style="font-size: 20px;">Внедрение микроразметки включено</span></strong></span></p> <p> </p> <hr> <h2>Интеграция и оптимизация социальных сетей</h2> <p> </p> <p><strong>Интеграция социальных сетей</strong> — это маркетинг в социальных сетях и стратегия SEO. Это регулярные публикации в социальных сетях в качестве маркетинговой стратегии. Как вариант репост ваших постов на сайте в социальные сети.</p> <p>Вы можете сделать это двумя способами:</p> <ul> <li>Направьте своих подписчиков из социальных сетей на ваш сайт;</li> <li>Упростите посетителям сайта поиск ваших учетных записей в социальных сетях — разместите соответствующие ссылки на ваши аккаунты в соц. сетях на сайте;</li> <li>Разместите кнопки SHARE (поделиться) — например, "<em>Поделиться на Facebook</em>" или "<em>Написать в Твиттере (Х)</em>", что даст вашим читателям возможность поделиться вашим контентом в своих социальных сетях;</li> <li>Сделайте автоматический отложенный репост новостей / постов на сайте в социальные сети;</li> </ul> <p> </p> <h3>Цены на интеграцию социальных сетей</h3> <p>Интеграция и оптимизация социальных сетей варьируются от 300 до 1 000 долларов.</p> <p><span style="color: #339966;"><strong><span style="font-size: 20px;">Первые 3 пункта входят в стоимость, интеграция социальных сетей в CMS сайта - по договоренности, в зависимости от самих сетей, наличия соответствующего API и объема работы<br> </span></strong></span></p> <p> </p> <hr> <h2>Анализ и мониторинг конкурентов</h2> <p> </p> <p>Цель анализа конкуренции вовсе не в том, чтобы копировать активность своих конкурентов. Цель состоит в том, чтобы улучшить свою стратегию поиска, получив представление о контенте конкурентов, их стратегии размещения ссылок (заодно посмотреть с каких они ресурсов) и ключевых словах.</p> <p>Анализ конкурентов поможет понять, как оптимизировать ваш сайт, чтобы их обойти.</p> <p> </p> <h3>Процесс анализа конкуренции включает</h3> <p> </p> <ul> <li>Определение списка компаний или сайтов, которые являются вашими основными конкурентами;</li> <li>Изучение их сайтов на предмет содержания, дизайна и UX;</li> <li>Анализ ссылочного профиля для поиска потенциальных возможностей по созданию ссылок;</li> <li>Проведение анализа ключевых слов для выявления других целевых ключевых фраз / слов, которые могут поспособствовать вашей стратегии SEO;</li> <li>Анализ контента конкурентов в социальных сетях и их поведение там;</li> </ul> <p> </p> <h3>Цены на анализ и мониторинг конкурентов</h3> <p>Зарубежные цены на анализ конкурентов и мониторинг обычно варьируются от 500 до 10 000 долларов США (зависит от степени серьезности).</p> <p><strong><span style="color: #008000; font-size: 20px;">Обычно это уже включено в пакет комплексного SEO, ибо полезно само по себе. </span></strong></p> <p><strong><span style="color: #008000; font-size: 20px;">Если эта услуга особенно важна для клиента - цена вопроса обсуждаема</span></strong></p> <p> </p> <hr> <h2>Оптимизация для голосового поиска</h2> <p> </p> <p><strong>Оптимизация для голосового поиска (voice search)</strong> предполагает, что голосовые помощники (Siri, Alexa, Google Assistant) будут выбирать и читать контент вашего сайта.</p> <p>При голосовом поиске, клиенты формулируют свои запросы как реальные разговоры.</p> <p>При этом большинство устройств с поддержкой голосового поиска часто отображают только три первых результата запроса. Тут понадобятся реально эффективные методы <strong>Voice SEO</strong>, чтобы занять одно из этих первых мест.</p> <p> </p> <h3>Чтобы оптимизировать сайт для голосового поиска, нужно:</h3> <ul> <li>Найти и оптимизировать разговорные ключевые слова (например, вопросы и longtail keywords - длинные поисковые запросы);</li> <li>Добавить микроразметку на свой сайт;</li> <li>Добавить раздел с часто задаваемыми вопросами с обязательным наличием соответствующей микроразметки</li> <li>По возможности уделить внимание точному вхождению потенциального поискового запроса в тег title страниц</li> <li>Оптимизировать сайт для мобильных устройств;</li> <li>Обязательно наличие аккаунта Google Business и присутствие в Google Maps;</li> <li>Обязательное наличие локлизации в микроразметке сайта</li> <li>+ Много других опций</li> </ul> <p> </p> <p>Статистика подобных запросов показывает, что на текуший момент большинство голосовых поисковых запросов пока еще относится к локальному поиску (<em>near me - рядом со мной</em>), но наблюдается серьезная тенденция роста голосовых запросов.</p> <p> </p> <h3>Цены на оптимизацию для голосового поиска</h3> <p>Стоимость оптимизации для голосового поиска колеблется в пределах от 3000 до 10 000 долларов США для разовых проектов.</p> <p><strong><span style="font-size: 20px; color: #339966;">Цена услуг SEO по оптимизации для голосового поиска договорная, так как на сегодня далеко не каждый сайт подходит для этого по разным критериям</span></strong></p> <p> </p> <hr> <h2>Устранение нарушений на сайте и штрафных санкций</h2> <p> </p> <p>Если ваши позиции в поиске резко упали это может быть результатом штрафных санкций, наложенных на сайт. Если вы (или "некий гениальный SEO-специалист") использовали методы "черного SEO", типа напичкали сайт ключевыми словами почем зря и повсеместно, неистово использовали ссылочный спам или еще какое непотребство, это может повлчеь штрафные санкции от Google, что значительно ухудшит видимость и посещаемость вашего сайта. К слову, надо очень постараться, чтобы навлечь на сайт штрафные санкции, но такое иногда бывает.</p> <p> </p> <p>Услуги по устранению нарушений помогут выявить и устранить проблемы, повлекшие за собой штрафные санкции. Процесс включает удаление ссылок с токсичных сайтов и устранение технических проблем.</p> <p> </p> <h3>Комплексная услуга по устранению нарушений снятию санкций предполагает:</h3> <p> </p> <ul> <li>Анализ сайта для определения проблем, вызвавших штрафные санкции;</li> <li>Дезавуирование токсичных ссылок, вредящих вашему сайту;</li> <li>Устранение технических проблем, которые могут влиять на производительность сайта;</li> </ul> <p>Процесс восстановления сайт в поиске после штрафных санкций Google может быть непростым, поэтому лучше поручить его профессионалу.</p> <p> </p> <h3>Стоимость устранения нарушений на сайте и снятие штрафных санкций от поисковых систем</h3> <p>Зарубежные агентства просят за эту услугу по нескольку тысяч долларов.</p> <p><strong><span style="font-size: 20px; color: #339966;">Если у вас стоит такой вопрос - обращайтесь, поможем решить </span></strong></p> <p> </p> <hr> <h2>Важность SEO-услуг для бизнеса</h2> <p> </p> <p>Эффективные SEO-услуги дают массу преимуществ, таких как улучшение видимости в поиске и, как результат, увеличение доходов. При этом они также дополняют PPC-кампании, что приводит экспоненциальному увеличению видимости в органическом поиске.</p> <p> </p> <h2>Преимущества Комплексного SEO</h2> <p> </p> <p>Несмотря на длинный список SEO-услуг я могу помочь вам определить то, что действительно нужно для появления вашего сайта на верхних строчках поисковой выдачи Google.</p> <p>Кроме того, услуги <strong>комплексного SEO</strong> также предполагают улучшение UX и ряда технических факторов сайта. 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