PBS Standards | Ensuring the Editorial Integrity of PBS Content

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mobileAndDesktop" aria-label="Slide Guidance on Generative AI link" href="/standards/blogs/standards-memos/applying-standards-to-generative-ai-tools/" target="_blank" rel="noopener">Guidance on Generative AI</a><p class="description">The PBS Editorial Standards & Practices provide guidance applicable to the use of emerging generative AI tools.</p><a class="cta" aria-label="Call to action slide link" href="/standards/blogs/standards-memos/applying-standards-to-generative-ai-tools/" target="_blank" rel="noopener">Read the guidance ></a></article><a class="image-container-link" aria-label="Call to action link" href="/standards/blogs/standards-memos/applying-standards-to-generative-ai-tools/" target="_blank" rel="noopener"><figure class="image-container"><img loading="eager" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/b06e47d068_GettyImages-1495819409.jpg" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/b06e47d068_GettyImages-1495819409.jpg?resize=960x,no-scale-up 960w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/b06e47d068_GettyImages-1495819409.jpg?resize=599x,no-scale-up 599w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/b06e47d068_GettyImages-1495819409.jpg?resize=495x,no-scale-up 495w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/b06e47d068_GettyImages-1495819409.jpg?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/b06e47d068_GettyImages-1495819409.jpg?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 960px, ((min-width: 992px) and (max-width: 1199px)) 599px, ((min-width: 768px) and (max-width: 991px)) 495px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="" /></figure></a></li><li class="circle-crop-slide slide"><article class="details-container"><a class="title mobileAndDesktop" aria-label="Slide Are Anonymous Credits Acceptable? link" href="/standards/blogs/standards-case-studies/are-anonymous-credits-and-funders-acceptable/" target="_blank" rel="noopener">Are Anonymous Credits Acceptable?</a><p class="description">For a program that deals with a sensitive security issue, can contributor names be withheld?</p><a class="cta" aria-label="Call to action slide link" href="/standards/blogs/standards-case-studies/are-anonymous-credits-and-funders-acceptable/" target="_blank" rel="noopener">Try the interactive scenario ></a></article><a class="image-container-link" aria-label="Call to action link" href="/standards/blogs/standards-case-studies/are-anonymous-credits-and-funders-acceptable/" target="_blank" rel="noopener"><figure class="image-container"><img loading="eager" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/48cdd89617_Anonymous_Final_Photo.jpg" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/48cdd89617_Anonymous_Final_Photo.jpg?resize=960x,no-scale-up 960w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/48cdd89617_Anonymous_Final_Photo.jpg?resize=599x,no-scale-up 599w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/48cdd89617_Anonymous_Final_Photo.jpg?resize=495x,no-scale-up 495w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/48cdd89617_Anonymous_Final_Photo.jpg?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/48cdd89617_Anonymous_Final_Photo.jpg?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 960px, ((min-width: 992px) and (max-width: 1199px)) 599px, ((min-width: 768px) and (max-width: 991px)) 495px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="" /></figure></a></li><li class="circle-crop-slide slide"><article class="details-container"><a class="title mobileAndDesktop" aria-label="Slide PBS LearningMedia Prioritizes Context link" href="/standards/blogs/standards-articles/pbs-learningmedia-puts-information-in-context-with-supporting-resources/" target="_blank" rel="noopener">PBS LearningMedia Prioritizes Context</a><p class="description">PBS LearningMedia exemplifies the core editorial principle of accuracy by adding supporting resources, such as discussion guides and lesson plans. </p><a class="cta" aria-label="Call to action slide link" href="/standards/blogs/standards-articles/pbs-learningmedia-puts-information-in-context-with-supporting-resources/" target="_blank" rel="noopener">Read the article ></a></article><a class="image-container-link" aria-label="Call to action link" href="/standards/blogs/standards-articles/pbs-learningmedia-puts-information-in-context-with-supporting-resources/" target="_blank" rel="noopener"><figure class="image-container"><img loading="eager" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/916622a798_Apple.jpg" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/916622a798_Apple.jpg?resize=960x,no-scale-up 960w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/916622a798_Apple.jpg?resize=599x,no-scale-up 599w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/916622a798_Apple.jpg?resize=495x,no-scale-up 495w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/916622a798_Apple.jpg?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/916622a798_Apple.jpg?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 960px, ((min-width: 992px) and (max-width: 1199px)) 599px, ((min-width: 768px) and (max-width: 991px)) 495px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="" /></figure></a></li><li class="circle-crop-slide slide"><article class="details-container"><a class="title mobileAndDesktop" aria-label="Slide Archival Producers Generative AI Best Practices link" href="/standards/blogs/standards-articles/archival-producers-alliance-develops-guidelines-for-ai-use-in-documentaries/" target="_blank" rel="noopener">Archival Producers Generative AI Best Practices</a><p class="description">The Archival Producers Alliance shares background on how they developed new generative AI best practices and key components of those guidelines.</p><a class="cta" aria-label="Call to action slide link" href="/standards/blogs/standards-articles/archival-producers-alliance-develops-guidelines-for-ai-use-in-documentaries/" target="_blank" rel="noopener">Read the guest column ></a></article><a class="image-container-link" aria-label="Call to action link" href="/standards/blogs/standards-articles/archival-producers-alliance-develops-guidelines-for-ai-use-in-documentaries/" target="_blank" rel="noopener"><figure class="image-container"><img loading="eager" 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aria-hidden="true"></i></button></section></div></div></div></div></div><div class="row-fluid"><style type="text/css"> #layout-db15e360-7cc5-4ecb-ad19-a6f90c56fa9d.container.layout-padding { padding: 0px 0px 0px 0px; } @media (min-width: 1024px) { #layout-db15e360-7cc5-4ecb-ad19-a6f90c56fa9d.container.layout-padding { padding: 0px 0px 0px 0px; } } #layout-db15e360-7cc5-4ecb-ad19-a6f90c56fa9d.container.has-background-image { background-image: url(""); } @media (min-width: 1200px) {#layout-db15e360-7cc5-4ecb-ad19-a6f90c56fa9d.container.has-background-image {background-image: url("1920w");}}@media (min-width: 992px) and (max-width: 1199px) {#layout-db15e360-7cc5-4ecb-ad19-a6f90c56fa9d.container.has-background-image {background-image: url("1199w");}}@media (min-width: 768px) and (max-width: 991px) {#layout-db15e360-7cc5-4ecb-ad19-a6f90c56fa9d.container.has-background-image {background-image: url("991w");}}@media (min-width: 576px) and (max-width: 767px) {#layout-db15e360-7cc5-4ecb-ad19-a6f90c56fa9d.container.has-background-image {background-image: url("767w");}}@media (max-width: 575px) {#layout-db15e360-7cc5-4ecb-ad19-a6f90c56fa9d.container.has-background-image {background-image: url("575w");}} </style><div id=""><div id="layout-db15e360-7cc5-4ecb-ad19-a6f90c56fa9d" class="container layout-padding " style=""><div id="column-a5581a90-01d1-11ec-8433-2f266e875e0d" class="span12 column-12 "><div id="component-aa8a3660-01d1-11ec-8433-2f266e875e0d" class="component"><style type="text/css"> #component-aa8a3660-01d1-11ec-8433-2f266e875e0d .section-header-component.filled .section-header-value { background-color: #0f1e8c; color: #eef0f5; border-color: transparent; } #component-aa8a3660-01d1-11ec-8433-2f266e875e0d .section-header-component.underline .section-header-value { background-color: inherit; color: #0f1e8c; border-bottom-color: #0f1e8c; } </style><div id="aa8a3660-01d1-11ec-8433-2f266e875e0d" class="section-header-component 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aFileDownloads[index].href = splited.join(downloadAPI) } for (var index = 0; index < aFileTags.length; index++) { aFileTags[index].href = aFileTags[index].dataset.linkFileId; } for (var imgIndex = 0; imgIndex < filerImages.length; imgIndex++) { filerImage = filerImages[imgIndex]; filerImage.src = filerImage.dataset.imgFilerId; filerImage.alt = filerImage.dataset.fileAltText || 'Filer image element'; } })(document); </script></div></div></div></div></div></div><div class="row-fluid"><style type="text/css"> #layout-0875fdd9-9860-4367-8b48-1d1fced0ce93.container.layout-padding { padding: 0px 0px 0px 0px; } @media (min-width: 1024px) { #layout-0875fdd9-9860-4367-8b48-1d1fced0ce93.container.layout-padding { padding: 0px 0px 0px 0px; } } #layout-0875fdd9-9860-4367-8b48-1d1fced0ce93.container.has-background-image { background-image: url(""); } @media (min-width: 1200px) {#layout-0875fdd9-9860-4367-8b48-1d1fced0ce93.container.has-background-image {background-image: url("1920w");}}@media (min-width: 992px) and (max-width: 1199px) {#layout-0875fdd9-9860-4367-8b48-1d1fced0ce93.container.has-background-image {background-image: url("1199w");}}@media (min-width: 768px) and (max-width: 991px) {#layout-0875fdd9-9860-4367-8b48-1d1fced0ce93.container.has-background-image {background-image: url("991w");}}@media (min-width: 576px) and (max-width: 767px) {#layout-0875fdd9-9860-4367-8b48-1d1fced0ce93.container.has-background-image {background-image: url("767w");}}@media (max-width: 575px) {#layout-0875fdd9-9860-4367-8b48-1d1fced0ce93.container.has-background-image {background-image: url("575w");}} </style><div id=""><div id="layout-0875fdd9-9860-4367-8b48-1d1fced0ce93" class="container layout-padding " style=""><div id="column-1263c0d0-01d2-11ec-8433-2f266e875e0d" class="span4 column-4 "><div id="component-1c191ad0-01d2-11ec-8433-2f266e875e0d" class="component"><div id="1c191ad0-01d2-11ec-8433-2f266e875e0d" class="promo-container clearfix vertical"><style type="text/css"> #component-1c191ad0-01d2-11ec-8433-2f266e875e0d article.promo { background-color: #eef0f5; } #component-1c191ad0-01d2-11ec-8433-2f266e875e0d article .read-more a, #component-1c191ad0-01d2-11ec-8433-2f266e875e0d article .read-more a * { color: #2638c4; } #component-1c191ad0-01d2-11ec-8433-2f266e875e0d article .read-more a:hover, #component-1c191ad0-01d2-11ec-8433-2f266e875e0d article .read-more a:focus, #component-1c191ad0-01d2-11ec-8433-2f266e875e0d article .read-more a:active, #component-1c191ad0-01d2-11ec-8433-2f266e875e0d article .read-more a:hover *, #component-1c191ad0-01d2-11ec-8433-2f266e875e0d article .read-more a:focus *, #component-1c191ad0-01d2-11ec-8433-2f266e875e0d article .read-more a:active * { background-color: #0f1e8c; border-color: #0f1e8c; color: #eef0f5; } </style><article class="clearfix promo span12"><a href="/standards/independence/" aria-label="Promo link" class="promo-link " target="" ><img loading="lazy" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/372cbc5890_Independent_Lens_title_image.png" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/372cbc5890_Independent_Lens_title_image.png?resize=640x,no-scale-up 640w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/372cbc5890_Independent_Lens_title_image.png?resize=399x,no-scale-up 399w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/372cbc5890_Independent_Lens_title_image.png?resize=330x,no-scale-up 330w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/372cbc5890_Independent_Lens_title_image.png?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/372cbc5890_Independent_Lens_title_image.png?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 640px, ((min-width: 992px) and (max-width: 1199px)) 399px, ((min-width: 768px) and (max-width: 991px)) 330px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="" /></a><div class="promo-text "/><h2 class="title"><a href="/standards/independence/" target="" > INDEPENDENCE </a></h2><p class="description">Content distributed by PBS must be free of undue influence from third-party funders, political interests, and other outside forces. </p></div></article></div></div><div id="component-98423b00-01d2-11ec-8433-2f266e875e0d" class="component"><div id="98423b00-01d2-11ec-8433-2f266e875e0d" class="promo-container clearfix vertical"><style type="text/css"> #component-98423b00-01d2-11ec-8433-2f266e875e0d article.promo { background-color: #eef0f5; } #component-98423b00-01d2-11ec-8433-2f266e875e0d article .read-more a, #component-98423b00-01d2-11ec-8433-2f266e875e0d article .read-more a * { color: #2638c4; } #component-98423b00-01d2-11ec-8433-2f266e875e0d article .read-more a:hover, #component-98423b00-01d2-11ec-8433-2f266e875e0d article .read-more a:focus, #component-98423b00-01d2-11ec-8433-2f266e875e0d article .read-more a:active, #component-98423b00-01d2-11ec-8433-2f266e875e0d article .read-more a:hover *, #component-98423b00-01d2-11ec-8433-2f266e875e0d article .read-more a:focus *, #component-98423b00-01d2-11ec-8433-2f266e875e0d article .read-more a:active * { background-color: #0f1e8c; border-color: #0f1e8c; color: #eef0f5; } </style><article class="clearfix promo span12"><a href="/standards/transparency/" aria-label="Promo link" class="promo-link " target="" ><img loading="lazy" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/2197cd8136_Bear_homepage.png" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/2197cd8136_Bear_homepage.png?resize=640x,no-scale-up 640w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/2197cd8136_Bear_homepage.png?resize=399x,no-scale-up 399w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/2197cd8136_Bear_homepage.png?resize=330x,no-scale-up 330w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/2197cd8136_Bear_homepage.png?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/2197cd8136_Bear_homepage.png?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 640px, ((min-width: 992px) and (max-width: 1199px)) 399px, ((min-width: 768px) and (max-width: 991px)) 330px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="" /></a><div class="promo-text "/><h2 class="title"><a href="/standards/transparency/" target="" > TRANSPARENCY </a></h2><p class="description">Content should be produced in a way that allows the audience to evaluate the credibility of the work and determine whether it is trustworthy. </p></div></article></div></div></div><div id="column-4443f8e2-e5fa-4c0e-82b2-ae9d432b76f9" class="span4 column-4 "><div id="component-39e34b80-01d2-11ec-8433-2f266e875e0d" class="component"><div id="39e34b80-01d2-11ec-8433-2f266e875e0d" class="promo-container clearfix vertical"><style type="text/css"> #component-39e34b80-01d2-11ec-8433-2f266e875e0d article.promo { background-color: #eef0f5; } #component-39e34b80-01d2-11ec-8433-2f266e875e0d article .read-more a, #component-39e34b80-01d2-11ec-8433-2f266e875e0d article .read-more a * { color: #2638c4; } #component-39e34b80-01d2-11ec-8433-2f266e875e0d article .read-more a:hover, #component-39e34b80-01d2-11ec-8433-2f266e875e0d article .read-more a:focus, #component-39e34b80-01d2-11ec-8433-2f266e875e0d article .read-more a:active, #component-39e34b80-01d2-11ec-8433-2f266e875e0d article .read-more a:hover *, #component-39e34b80-01d2-11ec-8433-2f266e875e0d article .read-more a:focus *, #component-39e34b80-01d2-11ec-8433-2f266e875e0d article .read-more a:active * { background-color: #0f1e8c; border-color: #0f1e8c; color: #eef0f5; } </style><article class="clearfix promo span12"><a href="/standards/accuracy/" aria-label="Promo link" class="promo-link " target="" ><img loading="lazy" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/1b4c73f4ff_NH_Amna-Geoff.jpg" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/1b4c73f4ff_NH_Amna-Geoff.jpg?resize=640x,no-scale-up 640w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/1b4c73f4ff_NH_Amna-Geoff.jpg?resize=399x,no-scale-up 399w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/1b4c73f4ff_NH_Amna-Geoff.jpg?resize=330x,no-scale-up 330w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/1b4c73f4ff_NH_Amna-Geoff.jpg?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/1b4c73f4ff_NH_Amna-Geoff.jpg?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 640px, ((min-width: 992px) and (max-width: 1199px)) 399px, ((min-width: 768px) and (max-width: 991px)) 330px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="" /></a><div class="promo-text "/><h2 class="title"><a href="/standards/accuracy/" target="" > ACCURACY </a></h2><p class="description">Accuracy includes more than verifying whether information is correct. Facts must be placed in sufficient context so the public is not misled. </p></div></article></div></div><div id="component-b1162060-01d2-11ec-8433-2f266e875e0d" class="component"><div id="b1162060-01d2-11ec-8433-2f266e875e0d" class="promo-container clearfix vertical"><style type="text/css"> #component-b1162060-01d2-11ec-8433-2f266e875e0d article.promo { background-color: #eef0f5; } #component-b1162060-01d2-11ec-8433-2f266e875e0d article .read-more a, #component-b1162060-01d2-11ec-8433-2f266e875e0d article .read-more a * { color: #2638c4; } #component-b1162060-01d2-11ec-8433-2f266e875e0d article .read-more a:hover, #component-b1162060-01d2-11ec-8433-2f266e875e0d article .read-more a:focus, #component-b1162060-01d2-11ec-8433-2f266e875e0d article .read-more a:active, #component-b1162060-01d2-11ec-8433-2f266e875e0d article .read-more a:hover *, #component-b1162060-01d2-11ec-8433-2f266e875e0d article .read-more a:focus *, #component-b1162060-01d2-11ec-8433-2f266e875e0d article .read-more a:active * { background-color: #0f1e8c; border-color: #0f1e8c; color: #eef0f5; } </style><article class="clearfix promo span12"><a href="/standards/inclusiveness/" aria-label="Promo link" class="promo-link " target="" ><img loading="lazy" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6dab817a9b_SRL_3.png" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6dab817a9b_SRL_3.png?resize=640x,no-scale-up 640w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6dab817a9b_SRL_3.png?resize=399x,no-scale-up 399w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6dab817a9b_SRL_3.png?resize=330x,no-scale-up 330w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6dab817a9b_SRL_3.png?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6dab817a9b_SRL_3.png?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 640px, ((min-width: 992px) and (max-width: 1199px)) 399px, ((min-width: 768px) and (max-width: 991px)) 330px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="" /></a><div class="promo-text "/><h2 class="title"><a href="/standards/inclusiveness/" target="" > INCLUSIVENESS </a></h2><p class="description">PBS strives to contribute to informed debate by presenting, over time, content that addresses a broad range of ideas and perspectives. </p></div></article></div></div></div><div id="column-efa09a15-3228-46c2-9548-7e8ebd8e1b38" class="span4 column-4 "><div id="component-5b960100-01d2-11ec-8433-2f266e875e0d" class="component"><div id="5b960100-01d2-11ec-8433-2f266e875e0d" class="promo-container clearfix vertical"><style type="text/css"> #component-5b960100-01d2-11ec-8433-2f266e875e0d article.promo { background-color: #eef0f5; } #component-5b960100-01d2-11ec-8433-2f266e875e0d article .read-more a, #component-5b960100-01d2-11ec-8433-2f266e875e0d article .read-more a * { color: #2638c4; } #component-5b960100-01d2-11ec-8433-2f266e875e0d article .read-more a:hover, #component-5b960100-01d2-11ec-8433-2f266e875e0d article .read-more a:focus, #component-5b960100-01d2-11ec-8433-2f266e875e0d article .read-more a:active, #component-5b960100-01d2-11ec-8433-2f266e875e0d article .read-more a:hover *, #component-5b960100-01d2-11ec-8433-2f266e875e0d article .read-more a:focus *, #component-5b960100-01d2-11ec-8433-2f266e875e0d article .read-more a:active * { background-color: #0f1e8c; border-color: #0f1e8c; color: #eef0f5; } </style><article class="clearfix promo span12"><a href="/standards/fairness/" aria-label="Promo link" class="promo-link " target="" ><img loading="lazy" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/60688823c8_FL_The_Choice.png" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/60688823c8_FL_The_Choice.png?resize=640x,no-scale-up 640w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/60688823c8_FL_The_Choice.png?resize=399x,no-scale-up 399w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/60688823c8_FL_The_Choice.png?resize=330x,no-scale-up 330w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/60688823c8_FL_The_Choice.png?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/60688823c8_FL_The_Choice.png?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 640px, ((min-width: 992px) and (max-width: 1199px)) 399px, ((min-width: 768px) and (max-width: 991px)) 330px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="" /></a><div class="promo-text "/><h2 class="title"><a href="/standards/fairness/" target="" > FAIRNESS </a></h2><p class="description">Producers must consider all relevant facts and perspectives and present information in a responsible manner, without favoritism. </p></div></article></div></div><div id="component-c85c87f0-01d2-11ec-8433-2f266e875e0d" class="component"><div id="c85c87f0-01d2-11ec-8433-2f266e875e0d" class="promo-container clearfix vertical"><style type="text/css"> #component-c85c87f0-01d2-11ec-8433-2f266e875e0d article.promo { background-color: #eef0f5; } #component-c85c87f0-01d2-11ec-8433-2f266e875e0d article .read-more a, #component-c85c87f0-01d2-11ec-8433-2f266e875e0d article .read-more a * { color: #2638c4; } #component-c85c87f0-01d2-11ec-8433-2f266e875e0d article .read-more a:hover, #component-c85c87f0-01d2-11ec-8433-2f266e875e0d article .read-more a:focus, #component-c85c87f0-01d2-11ec-8433-2f266e875e0d article .read-more a:active, #component-c85c87f0-01d2-11ec-8433-2f266e875e0d article .read-more a:hover *, #component-c85c87f0-01d2-11ec-8433-2f266e875e0d article .read-more a:focus *, #component-c85c87f0-01d2-11ec-8433-2f266e875e0d article .read-more a:active * { background-color: #0f1e8c; border-color: #0f1e8c; color: #eef0f5; } </style><article class="clearfix promo span12"><a href="/standards/accountability/" aria-label="Promo link" class="promo-link " target="" ><img loading="lazy" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6474a98bf8_Accountability%20-%20Town%20Hall1.jpg" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6474a98bf8_Accountability%20-%20Town%20Hall1.jpg?resize=640x,no-scale-up 640w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6474a98bf8_Accountability%20-%20Town%20Hall1.jpg?resize=399x,no-scale-up 399w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6474a98bf8_Accountability%20-%20Town%20Hall1.jpg?resize=330x,no-scale-up 330w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6474a98bf8_Accountability%20-%20Town%20Hall1.jpg?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/6474a98bf8_Accountability%20-%20Town%20Hall1.jpg?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 640px, ((min-width: 992px) and (max-width: 1199px)) 399px, ((min-width: 768px) and (max-width: 991px)) 330px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="" /></a><div class="promo-text "/><h2 class="title"><a href="/standards/accountability/" target="" > ACCOUNTABILITY </a></h2><p class="description">Producers must respond to relevant inquiries about their work. They also must adhere to the highest professional standards of conduct. </p></div></article></div></div></div></div></div></div><div class="row-fluid"><style type="text/css"> #layout-7e2b9dd4-facc-4f10-b622-9321fd199b01.container.layout-padding { padding: 0px 0px 0px 0px; } @media (min-width: 1024px) { #layout-7e2b9dd4-facc-4f10-b622-9321fd199b01.container.layout-padding { padding: 0px 0px 0px 0px; } } #layout-7e2b9dd4-facc-4f10-b622-9321fd199b01.container.has-background-image { background-image: url(""); } @media (min-width: 1200px) {#layout-7e2b9dd4-facc-4f10-b622-9321fd199b01.container.has-background-image {background-image: url("1920w");}}@media (min-width: 992px) and (max-width: 1199px) {#layout-7e2b9dd4-facc-4f10-b622-9321fd199b01.container.has-background-image {background-image: url("1199w");}}@media (min-width: 768px) and (max-width: 991px) {#layout-7e2b9dd4-facc-4f10-b622-9321fd199b01.container.has-background-image {background-image: url("991w");}}@media (min-width: 576px) and (max-width: 767px) {#layout-7e2b9dd4-facc-4f10-b622-9321fd199b01.container.has-background-image {background-image: url("767w");}}@media (max-width: 575px) {#layout-7e2b9dd4-facc-4f10-b622-9321fd199b01.container.has-background-image {background-image: url("575w");}} </style><div id=""><div id="layout-7e2b9dd4-facc-4f10-b622-9321fd199b01" class="container layout-padding " style=""><div id="column-67e2c100-01cd-11ec-adf5-39466e9a5f52" class="span12 column-12 "><div id="component-c80d9a10-01d1-11ec-8433-2f266e875e0d" class="component"><style type="text/css"> #component-c80d9a10-01d1-11ec-8433-2f266e875e0d .section-header-component.filled .section-header-value { background-color: #0f1e8c; color: #eef0f5; border-color: transparent; } #component-c80d9a10-01d1-11ec-8433-2f266e875e0d .section-header-component.underline .section-header-value { background-color: inherit; color: #0f1e8c; border-bottom-color: #0f1e8c; } </style><div id="c80d9a10-01d1-11ec-8433-2f266e875e0d" class="section-header-component underline"><h2 class="section-header-value" style=""> More Resources </h2></div></div><div id="component-3a4b1ef0-01db-11ec-8433-2f266e875e0d" class="component"><style type="text/css"> #component-3a4b1ef0-01db-11ec-8433-2f266e875e0d .text-container { background-color: rgba(255, 255, 255, 100); padding: 0px 16px 16px 16px; } #component-3a4b1ef0-01db-11ec-8433-2f266e875e0d .text-container.text-background-color { background-color: rgba(255, 255, 255, 0); } #component-3a4b1ef0-01db-11ec-8433-2f266e875e0d .text-container.text-padding { padding: 0px 16px 16px 16px; } @media (min-width: 1024px) { #component-3a4b1ef0-01db-11ec-8433-2f266e875e0d .text-container.text-padding { padding: 0px 16px 16px 16px; } } </style><div class="text-container text-background-color text-padding"><div id="rich-text-3a4b1ef0-01db-11ec-8433-2f266e875e0d" style=" max-width: 100%; "><p>Click on the icons below to explore the following topics and resources in more detail:</p></div><script type="text/javascript"> (function (document) { var downloadAPI = "/bento-api/filer-file-download/" var baseURL = 'https://www.pbs.org/standards/', baseUrlLength = baseURL.length, component = document.getElementById('rich-text-3a4b1ef0-01db-11ec-8433-2f266e875e0d'), aPageTags = component.querySelectorAll('a[data-link-page-id]'), aFileTags = component.querySelectorAll('a[data-link-file-id]'), aFileDownloads = component.querySelectorAll('a[href^="/bento-api/filer-file-download/"]'), filerImages = component.querySelectorAll('img[data-img-filer-id]'), filerImage; if (baseURL[baseUrlLength - 1] === '/') { baseURL = baseURL.substr(0, baseUrlLength - 1); } for (var index = 0; index < aPageTags.length; index++) { // all internal links are relative aPageTags[index].href = aPageTags[index].dataset.linkPageId; 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} #component-157dc450-01cd-11ec-adf5-39466e9a5f52 article .read-more a, #component-157dc450-01cd-11ec-adf5-39466e9a5f52 article .read-more a * { color: #2638c4; } #component-157dc450-01cd-11ec-adf5-39466e9a5f52 article .read-more a:hover, #component-157dc450-01cd-11ec-adf5-39466e9a5f52 article .read-more a:focus, #component-157dc450-01cd-11ec-adf5-39466e9a5f52 article .read-more a:active, #component-157dc450-01cd-11ec-adf5-39466e9a5f52 article .read-more a:hover *, #component-157dc450-01cd-11ec-adf5-39466e9a5f52 article .read-more a:focus *, #component-157dc450-01cd-11ec-adf5-39466e9a5f52 article .read-more a:active * { background-color: #0f1e8c; border-color: #0f1e8c; color: #eef0f5; } </style><article class="clearfix promo span12"><a href="/standards/inclusive-language/" aria-label="Promo link" class="promo-link " target="" ><img loading="lazy" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/7e55060d28_Inclusive%20Language%20Banner.png" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/7e55060d28_Inclusive%20Language%20Banner.png?resize=480x,no-scale-up 480w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/7e55060d28_Inclusive%20Language%20Banner.png?resize=299x,no-scale-up 299w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/7e55060d28_Inclusive%20Language%20Banner.png?resize=247x,no-scale-up 247w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/7e55060d28_Inclusive%20Language%20Banner.png?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/7e55060d28_Inclusive%20Language%20Banner.png?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 480px, ((min-width: 992px) and (max-width: 1199px)) 299px, ((min-width: 768px) and (max-width: 991px)) 247px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="Inclusive Language" /></a><div class="promo-text "/><p class="description">Words matter. Learn more about how to inclusively cover people and events. </p></div></article></div></div></div><div id="column-a3746bdc-ca31-4101-8cc3-4d4cbd168450" class="span3 column-3 "><div id="component-820b39e0-01cd-11ec-adf5-39466e9a5f52" class="component"><div id="820b39e0-01cd-11ec-adf5-39466e9a5f52" class="promo-container clearfix vertical"><style type="text/css"> #component-820b39e0-01cd-11ec-adf5-39466e9a5f52 article.promo { background-color: #eef0f5; } #component-820b39e0-01cd-11ec-adf5-39466e9a5f52 article .read-more a, #component-820b39e0-01cd-11ec-adf5-39466e9a5f52 article .read-more a * { color: #2638c4; } #component-820b39e0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:hover, #component-820b39e0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:focus, #component-820b39e0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:active, #component-820b39e0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:hover *, #component-820b39e0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:focus *, #component-820b39e0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:active * { background-color: #0f1e8c; border-color: #0f1e8c; color: #eef0f5; } </style><article class="clearfix promo span12"><a href="/standards/media-law-101/" aria-label="Promo link" class="promo-link " target="" ><img loading="lazy" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/c2916cf6db_Media%20Law%20101%20Header.png" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/c2916cf6db_Media%20Law%20101%20Header.png?resize=480x,no-scale-up 480w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/c2916cf6db_Media%20Law%20101%20Header.png?resize=299x,no-scale-up 299w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/c2916cf6db_Media%20Law%20101%20Header.png?resize=247x,no-scale-up 247w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/c2916cf6db_Media%20Law%20101%20Header.png?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/c2916cf6db_Media%20Law%20101%20Header.png?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 480px, ((min-width: 992px) and (max-width: 1199px)) 299px, ((min-width: 768px) and (max-width: 991px)) 247px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="Media Law 101" /></a><div class="promo-text "/><p class="description">The basics about candidate appearances, defamation, fair use, and privacy law. </p></div></article></div></div></div><div id="column-4e25c420-4383-4dc0-b594-e68892b94aef" class="span3 column-3 "><div id="component-ea8019f0-01cd-11ec-adf5-39466e9a5f52" class="component"><div id="ea8019f0-01cd-11ec-adf5-39466e9a5f52" class="promo-container clearfix vertical"><style type="text/css"> #component-ea8019f0-01cd-11ec-adf5-39466e9a5f52 article.promo { background-color: #eef0f5; } #component-ea8019f0-01cd-11ec-adf5-39466e9a5f52 article .read-more a, #component-ea8019f0-01cd-11ec-adf5-39466e9a5f52 article .read-more a * { color: #2638c4; } #component-ea8019f0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:hover, #component-ea8019f0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:focus, #component-ea8019f0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:active, #component-ea8019f0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:hover *, #component-ea8019f0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:focus *, #component-ea8019f0-01cd-11ec-adf5-39466e9a5f52 article .read-more a:active * { background-color: #0f1e8c; border-color: #0f1e8c; color: #eef0f5; } </style><article class="clearfix promo span12"><a href="/standards/social-media/" aria-label="Promo link" class="promo-link " target="" ><img loading="lazy" src="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/336051536b_Social%20Media%20Header.png" srcset="https://image.pbs.org/bento3-prod/standards-bento-live-pbs/336051536b_Social%20Media%20Header.png?resize=480x,no-scale-up 480w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/336051536b_Social%20Media%20Header.png?resize=299x,no-scale-up 299w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/336051536b_Social%20Media%20Header.png?resize=247x,no-scale-up 247w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/336051536b_Social%20Media%20Header.png?resize=767x,no-scale-up 767w, https://image.pbs.org/bento3-prod/standards-bento-live-pbs/336051536b_Social%20Media%20Header.png?resize=575x,no-scale-up 575w" sizes="(min-width: 1200px) 480px, ((min-width: 992px) and (max-width: 1199px)) 299px, ((min-width: 768px) and (max-width: 991px)) 247px, ((min-width: 576px) and (max-width: 767px)) 767px, (max-width: 575px) 575px" alt="Political Expression" /></a><div class="promo-text "/><p class="description">Best practices for applying the core principles to content on social media platforms. </p></div></article></div></div></div><div id="column-bd722302-bcb8-450d-b375-035ccde6514b" class="span3 column-3 "><div id="component-13ae3f00-01ce-11ec-adf5-39466e9a5f52" class="component"><div id="13ae3f00-01ce-11ec-adf5-39466e9a5f52" class="promo-container clearfix vertical"><style type="text/css"> #component-13ae3f00-01ce-11ec-adf5-39466e9a5f52 article.promo { background-color: #eef0f5; 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} @media (min-width: 1024px) { #layout-091b50ad-b9f5-49f0-9043-0302a575c7fd.container.layout-padding { padding: 0px 0px 0px 0px; } } #layout-091b50ad-b9f5-49f0-9043-0302a575c7fd.container.has-background-image { background-image: url(""); } @media (min-width: 1200px) {#layout-091b50ad-b9f5-49f0-9043-0302a575c7fd.container.has-background-image {background-image: url("1920w");}}@media (min-width: 992px) and (max-width: 1199px) {#layout-091b50ad-b9f5-49f0-9043-0302a575c7fd.container.has-background-image {background-image: url("1199w");}}@media (min-width: 768px) and (max-width: 991px) {#layout-091b50ad-b9f5-49f0-9043-0302a575c7fd.container.has-background-image {background-image: url("991w");}}@media (min-width: 576px) and (max-width: 767px) {#layout-091b50ad-b9f5-49f0-9043-0302a575c7fd.container.has-background-image {background-image: url("767w");}}@media (max-width: 575px) {#layout-091b50ad-b9f5-49f0-9043-0302a575c7fd.container.has-background-image {background-image: url("575w");}} </style><div id=""><div id="layout-091b50ad-b9f5-49f0-9043-0302a575c7fd" class="container layout-padding " style=""><div id="column-12fce590-1112-11ec-b05c-8ffd083c419e" class="span6 column-6 "><div id="component-278b5910-1112-11ec-b05c-8ffd083c419e" class="component"><style type="text/css"> #component-278b5910-1112-11ec-b05c-8ffd083c419e .text-container { background-color: rgba(255, 255, 255, 100); padding: 0px 16px 16px 16px; } #component-278b5910-1112-11ec-b05c-8ffd083c419e .text-container.text-background-color { background-color: rgba(211, 215, 243, 1); } #component-278b5910-1112-11ec-b05c-8ffd083c419e .text-container.text-padding { padding: 30px 16px 16px 16px; } @media (min-width: 1024px) { #component-278b5910-1112-11ec-b05c-8ffd083c419e .text-container.text-padding { padding: 30px 16px 16px 16px; } } </style><div class="text-container text-background-color text-padding"><div id="rich-text-278b5910-1112-11ec-b05c-8ffd083c419e" style=" max-width: 100%; "><h2 style="text-align:center;"><span style="color:#0f1e8c;"><strong>The PBS Standards & Practices training course is available</strong></span><br><span style="color:#0f1e8c;"><strong>at </strong></span><a href="https://catalog.publicmedialearns.org/browse/pbs/courses/standards-and-practices" target="_blank" rel="noopener noreferrer"><span style="color:#0f1e8c;"><strong>Public Media Learns</strong></span></a></h2></div><script type="text/javascript"> (function (document) { var downloadAPI = "/bento-api/filer-file-download/" var baseURL = 'https://www.pbs.org/standards/', baseUrlLength = baseURL.length, component = document.getElementById('rich-text-278b5910-1112-11ec-b05c-8ffd083c419e'), aPageTags = component.querySelectorAll('a[data-link-page-id]'), aFileTags = component.querySelectorAll('a[data-link-file-id]'), aFileDownloads = component.querySelectorAll('a[href^="/bento-api/filer-file-download/"]'), filerImages = component.querySelectorAll('img[data-img-filer-id]'), filerImage; 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