PubMatic Delivers Revenue Uplift for Tokyo Tsushin Group

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href="https://pubmatic.com/wp-content/cache/min/1/wp-content/themes/pubmatic/css/pages/case-studies.css?ver=1732544118"> <div class="main case-study with-hero-image" style="background: linear-gradient(to bottom, transparent, transparent);"> <div class="case-study-hero-container"> <div class="hero-image-container"> <img width="1920" height="800" class="hero-image hidden-sm hidden-xs" src="https://pubmatic.com/wp-content/uploads/2024/09/Case-Study-OpenWrap-SDK-Tokyo-Tsushin-Hero-Image-0-Updated-2.jpg" alt="Report Background desktop" /> <img width="680" height="900" class="hero-image hidden-md hidden-lg" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20680%20900'%3E%3C/svg%3E" alt="Report Background mobile" data-lazy-src="https://pubmatic.com/wp-content/uploads/2024/09/Case-Study-OpenWrap-SDK-Tokyo-Tsushin-Mobile-Updated-2.png" /><noscript><img width="680" height="900" class="hero-image hidden-md hidden-lg" src="https://pubmatic.com/wp-content/uploads/2024/09/Case-Study-OpenWrap-SDK-Tokyo-Tsushin-Mobile-Updated-2.png" alt="Report Background mobile" /></noscript> </div> <div class="container"> <div class="logos"> <div class="logo"> <img width="397" height="93" src="https://pubmatic.com/wp-content/uploads/2024/09/Tokyo-Tsushin-logo-Stacked.svg" class="attachment-full size-full" alt="Tokyo Tsushin Logo" decoding="async" /> </div> </div> <div class="row case-studies-titles"> <div class="col-md-7"> <div class="hero-label"> <a href="/case-studies/"> CUSTOMER STORY: </a> <a href="https://pubmatic.com/case-studies/?filterCategory=openwrap-sdk"> OPENWRAP SDK </a> </div> <span class="bar big-bar yellow-bar"></span> <h1>PUBMATIC DELIVERS 24% REVENUE UPLIFT FOR TOKYO TSUSHIN GROUP</h1> </div> </div> </div> </div> <section class="side-bar-container hidden-sm hidden-xs desktop"> <div class="container"> <div class="row"> <div class="col-md-7"></div> <div class="col-md-offset-1 col-md-4"> <div class="side-bar-content dark-blue"> <div class="stats-testimonials-module " style="color: #ffffff"> <div class="testimonial-wrapper dark-blue" style="color: #ffffff"> <div class="divider divider-none"></div> <div class="quote-block no-stats no-copy"> <p class="quote quoted">We feel that PubMatic's OpenWrap SDK has expanded the possibilities for long-term monetization of hyper casual game apps, which have traditionally been skewed towards performance advertising. The unique strength of game apps that have a global user base transcending language has matched very effectively with the OpenWrap SDK’s capability to access global brand advertising on a one stop basis. We are also grateful to the PubMatic staff for their attentive support with sharing the latest industry trends and providing technical assistance.</p> <div class="quote-name"> <div> <div>Yuta Tsuchiya</div> <div>App Business <nobr>Division Leader</nobr><br>Tokyo Tsushin Group</div> </div> <div class="spacer"></div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="intro-copy-module " style="background: linear-gradient(to bottom, transparent, transparent);color: #000000"> <div class="container"> <div class="row"> <div class="col-md-7"> <div class="copy"><p>Founded in 2015, Tokyo Tsushin Group is a leading Japanese media and platform company that excels in service creation in the mobile market and IT marketing. Tokyo Tsushin Group has launched numerous mobile applications and media platforms to date. Key services include free game apps and point-earning game apps (incentive games). Leveraging its expertise in game development, Tokyo Tsushin Group also handles paid game distribution for the Nintendo Switch™.</p> </div> </div> </div> </div> </section> <section class="rich-text-module " style="background: linear-gradient(to bottom, transparent, transparent);color: #000000"> <div class="container"> <div class="row"> <div class="col-md-7"> <div class="divider divider-none"></div> <div class="bar big-bar yellow-bar"></div> <h3>THE CHALLENGE</h3> <div class="copy"><p>Tokyo Tsushin Group had been monetizing its hyper-casual games by leveraging mediation platforms to integrate and optimize advertising networks. However, the team recognized the limitations of existing ad networks, which primarily focused on CPI deals, and began exploring brand advertising as a new revenue stream. Given the nature of hyper-casual games, which require swift implementation and testing, seeking a partner that allows them to be operationally efficient was crucial. They required a partner that works seamlessly with existing mediation setups and the flexibility to easily add and subtract demand sources with no additional development resources.</p> </div> </div> </div> </div> </section> <section class="rich-text-module " style="background: linear-gradient(to bottom, transparent, transparent);color: #000000"> <div class="container"> <div class="row"> <div class="col-md-7"> <div class="divider divider-none"></div> <div class="bar big-bar yellow-bar"></div> <h3>THE SOLUTION: <nobr>PUBMATIC’S OPENWRAP SDK</nobr></h3> <div class="copy"><p>Tokyo Tsushin Group chose PubMatic’s OpenWrap SDK to access global demand, immediately expanding the opportunities to effectively monetize traffic from around the world in their gaming apps. By integrating with existing mediation, they were able to access new brand demand sources without any large impact to operations, greatly improving profitability and leading to long-term monetization possibilities.</p> </div> </div> </div> </div> </section> <section class="stats-testimonials-module " style="background: linear-gradient(to bottom, transparent, transparent);color: #ffffff"> <div class="container"> <div class="row"> <div class="col-md-7"> <div class="testimonial-wrapper dark-blue" style="color: #ffffff"> <div class="divider divider-none"></div> <div class="bar big-bar yellow-bar"></div> <h3>SUCCESS BY THE NUMBERS </h3> <div class="quote-statistics-block "> <div class="statistic"> <h3 class="statistic-value">8.4X</h3> <h5 class="statistic-description">The average CPM<br>for US Inventory<sup>1</sup></h5> <div class="statistic-source"></div> </div> <div class="statistic"> <h3 class="statistic-value">24%</h3> <h5 class="statistic-description">Total revenue<br>uplift<sup>2</sup></h5> <div class="statistic-source"></div> </div> </div> </div> </div> </div> </div> </section> <section class="side-bar-container hidden-lg hidden-md mobile"> <div class="container"> <div class="row"> <div class="col-md-7"></div> <div class="col-md-offset-1 col-md-4"> <div class="side-bar-content dark-blue"> <div class="stats-testimonials-module " style="color: #ffffff"> <div class="testimonial-wrapper dark-blue" style="color: #ffffff"> <div class="divider divider-none"></div> <div class="quote-block no-stats no-copy"> <p class="quote quoted">We feel that PubMatic's OpenWrap SDK has expanded the possibilities for long-term monetization of hyper casual game apps, which have traditionally been skewed towards performance advertising. The unique strength of game apps that have a global user base transcending language has matched very effectively with the OpenWrap SDK’s capability to access global brand advertising on a one stop basis. We are also grateful to the PubMatic staff for their attentive support with sharing the latest industry trends and providing technical assistance.</p> <div class="quote-name"> <div> <div>Yuta Tsuchiya</div> <div>App Business <nobr>Division Leader</nobr><br>Tokyo Tsushin Group</div> </div> <div class="spacer"></div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="footnotes-module " style="background: linear-gradient(to bottom, transparent, transparent);color: #000000"> <div class="container"> <div class="row"> <div class="col-md-7"> <div class="footnote-divider divider divider-none"></div> <div class="footnote"> <sup>1</sup> Tokyo Tsushin Group internal data, May 1 to July 31, 2024<br><sup>2</sup> Tokyo Tsushin Group internal data, pre- and post-implementation comparison, pre-implementation: January 1 to April 31, 2024, post-implementation: May 1 to July 31, 2024 </div> </div> </div> </div> </section> <div class="case-study-contact-container"> <div class="container" data-layout="three"> <div> <div class="bar big-bar yellow-bar"></div> <h3>CONTACT US</h3> </div> <iframe id="pardotIframe" class="pardotform" src="https://go.pubmatic.com/l/214271/2022-07-21/27q6nc" width="100%" height="100%" type="text/html" frameborder="0" allowtransparency="true" style="border: 0"> </iframe> </div> </div></div> <script> (function () { var caseStudyHero = document.querySelector('.main.case-study .case-study-hero-container'); var caseStudyMain = $('.main.case-study'); var caseStudyContact = document.querySelector('.case-study-contact-container'); var sideBarContentDesktop = document.querySelector('.side-bar-container.desktop .side-bar-content'); const resizeObserver = new ResizeObserver(entries => { const barRect = sideBarContentDesktop.getBoundingClientRect(); const heroRect = caseStudyHero.getBoundingClientRect(); const contactRect = caseStudyContact ? 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