CINXE.COM

Priya Parker on Rethinking How and Why We Gather

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class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator"> &nbsp; </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator"> &nbsp; </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator"> &nbsp; </span><li><span class="last">Priya Parker on Rethinking How and Why We Gather</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-planning/" class="badge badge--tips-green">Event Planning</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Priya Parker on Rethinking How and Why We Gather </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/angela-haupt/" class="color-primary"> by Angela Haupt </a> <span class="dot"></span> <span>Jun 2 2021</span> </div> <a href="https://www.eventbrite.com/blog/event-type/community-event/" class="tag tag--popular mb-2">Community event</a><a href="https://www.eventbrite.com/blog/event-format/online-event/" class="tag tag--popular mb-2">Online event</a><a href="https://www.eventbrite.com/blog/segment/professional-services/" class="tag tag--popular mb-2">Professional services</a><a href="https://www.eventbrite.com/blog/content-format/tip-sheet/" class="tag tag--popular mb-2">Tip sheet</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="768" height="349" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/7289_Blog-Post-copy-3-1-768x349.png" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><i>Eventbrite hosted the <a href="https://www.eventbrite.com/reconvene/">RECONVENE</a> summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, the future of virtual, and best practices for growing your audience — on our blog and our <a href="https://www.eventbrite.com/blog/asset/reconvene-recaps/">RECONVENE Recaps hub</a></i>.</p> <p><span style="font-weight: 400;">Last year, when the coronavirus pandemic shattered all notions of what a live event looked like, </span><a href="https://www.priyaparker.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Priya Parker</span></a><span style="font-weight: 400;"> saw opportunity.</span></p> <p><span style="font-weight: 400;">“Overnight, what we did and the way we did it — the way we gathered — was paused,” she said during Eventbrite’s</span><a href="https://www.eventbrite.com/reconvene"> <span style="font-weight: 400;">RECONVENE summit</span></a><span style="font-weight: 400;">. “Just to remind us all, this word that basically meant meaning and connection and excitement changed overnight to danger and death and public health. All of a sudden there was this moment where we got to pause and ask, ‘Well, how do we do this now?’”</span></p> <p><span style="font-weight: 400;">Parker, the author of “The Art of Gathering: How We Meet and Why it Matters,” joined Eventbrite CEO Julia Hartz for a fireside chat about reevaluating what events will look like going forward.</span></p> <p><span style="font-weight: 400;">Here are four takeaways for event organizers. Read more RECONVENE Recaps, for which our expert lineup of speakers share tips on safely returning to in-person events, the future of virtual, and best practices for growing your audience, here. </span></p> <p><strong>Watch the full video of Priya and Julia’s RECONVENE talk below:</strong></p> <p>https://www.youtube.com/watch?v=mGYIOPw82aU&amp;feature=emb_title</p> <h2><b>1. Find the purpose of your event before beginning planning</b></h2> <p><span style="font-weight: 400;">Begin the event-planning process by asking yourself: Why are we doing this? What is the need in this community? And who should be there? </span><span style="font-weight: 400;">“I think the biggest mistake we make when we gather is that we assume the purpose is shared and obvious,” Parker said. “We can forget to ask, ‘What is the function?’”</span></p> <p><span style="font-weight: 400;">Once that information is crystallized, creators can begin to shape an event that will truly be meaningful for its attendees. “We can be the torchbearers to ask — and ask and ask again, every time — why are we doing this?” Parker said. “And then create meaning from there.”</span></p> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/reconvene-platform-accelerator/">Dance Club Photos</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/creative-event-promotion-ideas-ds00/">Event Promotion Strategies</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/faq-return-in-person-events-ds00/">Returning to In-Person Events</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/reconvene-dj-kee-partnerships/">Event Partnerships</a></li> </ul> </div><h2><b>2. Practice generous authority</b></h2> <p><span style="font-weight: 400;">“Generous authority is using your power as a host for the good of the group,” Parker said, particularly when it comes to protecting, equalizing, and connecting guests.</span></p> <p><span style="font-weight: 400;">One way to practice generous authority is to prime your guests for what to expect ahead of time. When you send an invitation, for example, make sure prospective attendees are completely aware of what will be required of them, like wearing a costume or giving a speech.</span></p> <p><span style="font-weight: 400;">Parker recalled once receiving an invite that instructed guests to “park [their] strollers at home.” That let her know the event would be a no-kids affair full of dancing. It was “kind of a fun, playful way of signaling what the intention of the host is,” she said.</span><br> [cta id=”228563″]</p> <h2><b>3. End events with a bang</b></h2> <p><span style="font-weight: 400;">When wrapping up an event, it’s important to “look backward and say, ‘What transpired here together?’” Parker said. “And then part of it is to look forward and say, ‘What is it we want to take with us? What it is that we want to go and tell other people about?’”</span></p> <p><span style="font-weight: 400;">Instead of saying a casual goodbye to conference attendees, for example, conclude by opening up the platform’s chat room. Ask attendees to write down one “aha!” moment they had during the event. That will help people reflect, and the answers will also offer lots of data on their insights. Then, ask guests to look forward by sharing one takeaway they plan on implementing in the future.</span></p> <h2><b>4. Embrace the awkwardness of live events</b></h2> <p><span style="font-weight: 400;">Internet issues interrupted the conversation between Parker and Hartz, but they weren’t fazed. Reflecting on the snafu later, Hartz noted that “perfection is not all that it’s cracked up to be.” During the glitch, the chat feature came alive, and attendees rallied. The community’s support, encouragement, and conversation helped Hartz feel that “all was well.”</span></p> <p><span style="font-weight: 400;">Rather than get flustered or write the event off as a disaster, there’s joy to be found in those little moments that remind us we are, after all, gathering live. </span></p> <div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Already know your next event's purpose? </h4> <!-- <p class="archive-cta__text">--> <!-- Keep customers coming back with convenient email marketing tools that get results.--> <!-- </p>--> <a role="button" href="//eventbrite.com/create" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get started <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/marketing-SP-03_Blog-Header-3.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="17425" data-post-url="https://www.eventbrite.com/blog/reconvene-recaps-priya-parker-julia-hartz/" data-post-title="Priya Parker on Rethinking How and Why We Gather" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="17425" data-post-url="https://www.eventbrite.com/blog/reconvene-recaps-priya-parker-julia-hartz/" data-post-title="Priya Parker on Rethinking How and Why We Gather" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1821902937 print-no" id="essb_displayed_shortcode_1821902937" data-essb-postid="17425" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/reconvene-recaps-priya-parker-julia-hartz/" data-essb-twitter-url="https://www.eventbrite.com/blog/reconvene-recaps-priya-parker-julia-hartz/" data-essb-instance="1821902937"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/reconvene-recaps-priya-parker-julia-hartz/&t=Priya+Parker+on+Rethinking+How+and+Why+We+Gather" title="" onclick="essb.window(&#39;https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/reconvene-recaps-priya-parker-julia-hartz/&t=Priya+Parker+on+Rethinking+How+and+Why+We+Gather&#39;,&#39;facebook&#39;,&#39;1821902937&#39;); 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