Dockers Levis |SEO & Email Campaign

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src="https://www.aumcore.com/wp-content/themes/aumcore/dist/images/instagram-icon.svg" alt="Twitter Icon"> </a> </li> </ul> </div> </div> </div> </div> </header> <section class="main" id="main-content"> <div class="page-title"> <p class="h3" role="heading"> Case Studies </p> </div> <section class="inside-text-banner text-banner-updatted text-banner-updatted-solution-detail"> <div class="porfolio-back-action"> <a href="https://www.aumcore.com/case-studies" class="btn-link back-btn-link tertiary">Back to case studies</a> </div> <div class="wrapper"> <div class="wrapper-inside"> <div class="content" role="main" aria-label="banner content"> <h1 class="ff-DunbarTall-Bold c-dark-blue tt-u dashed-animated-text h2" data-splitting>Dressing Up Digital: Dockers' E-Commerce and SEO Style Overhaul</h1> <h4 class="c-red ff-AzoSans-Bold portfolio-sub">Dockers Levis</h4> </div> </div> </div> </section> <section class="porfolio-top-wrapper"> <div class="porfolio-main-img d-f"> <div class="porfolio-main-image to-load"> <img src="https://www.aumcore.com/wp-content/uploads/2023/10/02-dockerslevis-seo_emailcampaign-hero-e1705644338589.jpg" alt="Dockers Levis Case Study for SEO, Email Campaign - Hero Banner"> </div> </div> <div class="project-detail"> <ul> <li> <span class="tt-u">client</span> <h4>Dockers Levis</h4> </li> <li> <span class="tt-u">Project</span> <h4>SEO, Email Campaign</h4> </li> </ul> </div> <div class="project-brief c-white"> <div class="wrapper-secondry"> <h2 class="c-white">The Ask</h2> <p><a href="https://www.dockers.com/global">Dockers</a>, the epitome of laid-back California style and eco-friendly craftsmanship, aimed to thread its distinguished quality and effortless style into a robust digital strategy.</p> <p>The goal was to enhance their e-commerce conversion rates by enriching content, engaging users with compelling stories, and seamlessly integrating seasonal product launches into their campaigns.</p> <p>They needed a strategy that would not only refine their online presence but also sharply increase their sales from search and boost overall web traffic.</p> <p>Their objectives:</p> <ul> <li><strong>Increase website conversion rates by refining content and user engagement</strong></li> <li><strong>Enhance email marketing effectiveness to improve customer reach and conversion</strong></li> <li><strong>Amplify return on ad spend through strategic paid media channel management</strong></li> <li><strong>Drive web traffic and sales from search with robust SEO strategies</strong></li> <li><strong>Maintain sustainable growth in sales and digital presence post-pandemic</strong></li> </ul> </div> </div> </section> <section class="our-solution"> <div class="wrapper"> <div class="our-solution-container"> <div class="our-solution-top to-load"> <img src="https://www.aumcore.com/wp-content/uploads/2023/10/04-dockerslevis-seo_emailcampaign-solution_small-e1705644431696.jpg" alt="A man sitting wearing dockers cloth"> </div> <div class="our-solution-moddle to-load"> <img src="https://www.aumcore.com/wp-content/uploads/2023/10/03-dockerslevis-seo_emailcampaign-solution_large-e1705644473690.jpg" alt="Three men's wearing Dockers Cloths and walking"> </div> <div class="our-solution-end "> <h2 class="c-red">SOLUTION</h2> <p>Aumcore’s strategy tailored a digital plan that fit Dockers perfectly. We stitched together <a href="https://www.aumcore.com/services/seo/">SEO</a> and <a href="https://www.aumcore.com/blog/search-engine-marketing/">SEM</a> tactics that placed them at the forefront of the digital fashion marketplace.</p> <p>By optimizing email marketing campaigns, we tailored messages that resonated with customers, driving a <strong>200% increase in results</strong>.</p> <p>Our management of paid media channels fine-tuned Dockers’ advertising for an impressive return on ad spend, while our content syndication ensured their brand was showcased across the web.</p> <p>Affiliate marketing initiatives and creative branding wove Dockers’ narrative into the fabric of their customers’ lives, driving engagement and conversion.</p> </div> </div> </div> </section> <section class="our-result-wrapper portfolio-d"> <div class="wrapper"> <div class="our-result-container c-white"> <div class="our-result-container-left "> <h2>RESULTS</h2> <p>Our approach dressed Dockers’ digital strategy for success. Our comprehensive SEO and SEM optimization threaded together a <strong>38% growth in traffic across key European markets,</strong> with a corresponding <strong>24% uplift in sales from search.</strong></p> <p>Even amid the pandemic and lockdowns, our strategic initiatives fashioned a surge in <a href="https://www.aumcore.com/services/ecommerce/">e-commerce </a>activity, with Black Friday sales stitching together an impressive 500,000 EUR in revenue.</p> <p>Post-pandemic, Dockers continued to style a <strong>25% growth</strong>, proving that with the right digital outfit, they could stride confidently into any market condition.</p> </div> <div class="our-result-container-right"> <ul> <li> <h2> <span class="animCounter">38</span>% </h2> <span>Growth in traffic from Search across UK, ES, FR</span> </li> <li> <h2> <span class="animCounter">24</span>% </h2> <span>Uplift in sales from Search</span> </li> <li> <h2> €<span class="animCounter">500</span>K </h2> <span>In sales from Black Friday during the Pandemic & Lockdowns</span> </li> <li> <h2> <span class="animCounter">25</span>% </h2> <span>Growth from Pre-Pandemic Sales</span> </li> </ul> </div> </div> </div> </section> <section class="project-images-wrapper"> <div class="desktop-only"> <div class="images-box to-load-element slideInUp"> <img src="https://www.aumcore.com/wp-content/uploads/2023/10/05-dockerslevis-seo_emailcampaign-casestudy1-scaled-e1705644716164.jpg" alt=""> </div> <div class="images-box to-load-element slideInRight"> <img src="https://www.aumcore.com/wp-content/uploads/2023/10/06-dockerslevis-seo_emailcampaign-casestudy2-e1705644774507.jpg" alt=""> </div> <div class="images-box to-load-element slideInUp"> <img src="https://www.aumcore.com/wp-content/uploads/2023/10/07-dockerslevis-seo_emailcampaign-casestudy3-e1705644866695.jpg" alt=""> </div> </div> </section> <section class="services-supplied-wrapper"> <div class="wrapper"> <div class="services-supplied"> <div class="services-supplied-left"> <h3 class="c-dark-blue">Services Supplied</h3> <ul class="blog-filter-item desktop-only-flex"> <li><a href="https://www.aumcore.com/services/demand-generation-marketing/">Demand Gen (SEO/SEM)</a></li> </ul> </div> </div> </div> </section> <section class="prev-next-cards d-f portfolio-d-n-p"> <div class="prev-next-cards-left leftC overlay-effect custom-cursor" onclick="window.location.href='https://www.aumcore.com/case-studies/cleer-audio/'" > <span class="cursor-data">View Prev <br> Case Study</span> <div class="img-card" role="button" tabindex="0"> <img src="https://www.aumcore.com/wp-content/uploads/2023/10/01-cleeraudio-seosem_paidmedia-thumbnail.jpg" alt=""> </div> <div class="content-card"> <h3 class="c-white">Cleer</h3> <p class="c-white desktop-only" tabindex="0">SEO,SEM, Paid Media </p> <a href="https://www.aumcore.com/case-studies/cleer-audio/" class="btn-link secondry mobile-only">View previous case study</a> </div> </div> </section> <div class="share-post"> <a href="javascript: 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