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col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Marché" class="font-bold text-t7 inline-block">Marché</span></div><ul class="pb-2" aria-labelledby="subNavItem-Marché"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développez votre activité<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez et fidélisez les clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Intégrations avec les médias sociaux</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maintenez le contact avec les clients<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Étudiez votre audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtenez des informations sur vos clients</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestion" class="font-bold text-t7 inline-block">Gestion</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestion"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez votre entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Suivez les ventes, les commandes et les analyses de données</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Mesurez vos performances<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analyses de données et rapports</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Expédiez les commandes plus rapidement<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez vos stocks et vos commandes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestion des stocks et des commandes</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Source externe : Développeurs Shopify . Développez avec les API puissantes de Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développeurs Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez avec les API puissantes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/fr/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Une solution de commerce pour les marques digitales en plein essor</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/fr/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Tous les produits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Découvrez toutes les solutions et fonctionnalités de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/fr/pricing">Tarification</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressources-toggle-open" aria-controls="RessourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Ressources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Aide et assistance" class="font-bold text-t7 inline-block">Aide et assistance</span></div><ul class="pb-2" aria-labelledby="subNavItem-Aide et assistance"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/fr/" aria-label="Source externe : Aide et assistance . Bénéficiez d’une assistance joignable à tout moment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Aide et assistance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bénéficiez d’une assistance joignable à tout moment</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Conseils de stratégie commerciale</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sujets populaires" class="font-bold text-t7 inline-block">Sujets populaires</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Sujets populaires"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/shopify-francais"><div class="text-base font-medium"><span class="inline-block arrow-animation">Qu’est-ce que Shopify ?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Fonctionnement de notre plateforme de commerce</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Des produits Shopify nouveaux et innovants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/topics/success-story"><div class="text-base font-medium"><span class="inline-block arrow-animation">Parcours de fondateurs d’entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Trouvez l’inspiration auprès de marchands qui réussissent</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/comment-creer-une-marque-le-guide-en-7-etapes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Image de marque<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Créez votre marque de A à Z</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/le-guide-pour-elaborer-un-plan-marketing-e-commerce-tres-efficace-en-3-etapes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Établissez un plan marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/seo-et-referencement-pour-les-debutants"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Améliorez votre classement sur les moteurs de recherche</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/topics/réseaux-sociaux"><div class="text-base font-medium"><span class="inline-block arrow-animation">Stratégie de vente sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convertissez vos followers en clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/growth-hacking"><div class="text-base font-medium"><span class="inline-block arrow-animation">Croissance commerciale<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre activité</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Outils essentiels" class="font-bold text-t7 inline-block">Outils essentiels</span></div><ul class="pb-2" aria-labelledby="subNavItem-Outils essentiels"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/outils/createur-de-logo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Créateur de logo<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Source externe : Photo d’illustration ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Photo d’illustration<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/modele-de-business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Modèle de business plan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/fr" aria-label="Source externe : Outil de lien en bio ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Outil de lien en bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Générateur de code QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/fr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 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focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Démarrer un essai gratuit</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr&signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fblog%2Fshopify-francais&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Source externe : Démarrer un essai gratuit">Démarrer un 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stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="shopify-francais" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Commencez à vendre avec Shopify dès aujourd’hui</p><p class="richtext max-w-[680px] text-sm mb-4">Commencez dès aujourd’hui votre essai gratuit avec Shopify, puis utilisez ces ressources pour vous guider à chaque étape du processus.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr&signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fblog%2Fshopify-francais&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Démarrer un essai gratuit</a><a href="/fr/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">En savoir plus</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/fr/blog/shopify-francais"/><meta itemProp="dateModified" content="2023-01-30T13:55:58.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/fr/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/fr/blog/topics/e-commerce" class="no-underline hover:text-link-light-hover topic-link">E-commerce</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Shopify en français : tout savoir sur la solution de commerce tout-en-un</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Que vous souhaitiez créer rapidement une boutique à mettre en ligne dès aujourd'hui ou que vous préfériez mettre la main à la pâte et concevoir une expérience d'achat unique, la plateforme Shopify est polyvalente et conçue pour accompagner votre croissance. Si vous ne savez toujours pas exactement à quoi vous attendre une fois inscrit à Shopify, poursuivez votre lecture, cet article est fait pour vous.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> par <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/fr/blog/authors/maud-leuenberger" class="no-underline" itemProp="url"><span itemProp="name">Maud Leuenberger</span></a></span></div><div class="text-body-sm text-shade-50">Dernière mise à jour <time>30 janv. 2023</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782" alt="Shopify Français " loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Démarrez votre activité en ligne dès aujourd’hui.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Gratuitement.</p><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr&signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fblog%2Fshopify-francais&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Démarrer un essai gratuit<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Shopify est une plateforme SaaS par abonnement qui permet à tous les entrepreneurs de <a href="/fr/site-de-vente-en-ligne" target="_blank" title="Créer un site de vente en ligne">créer une boutique en ligne</a> et de vendre leurs produits et services. Les propriétaires de boutique Shopify peuvent également vendre en magasin physique grâce à Shopify <a href="/fr/pdv" title="PDV">PDV</a>, notre application pour les points de vente. Si vous avez à la fois une présence en ligne et physique, votre stock est synchronisé afin que vous puissiez gérer vos boutiques depuis un seul compte Shopify et n'importe quel appareil.</p> <p>Mais ce ne sont là que les bases de Shopify.</p> <p>Pour bien répondre à la question « Qu'est-ce que Shopify ? », il faut d'abord comprendre que Shopify n'est pas un simple produit, ce n'est pas juste un outil de création de boutiques ou un logiciel pour vendre vos biens et services. Shopify est une plateforme de commerce qui vous permet de lancer rapidement votre activité en ligne et de commencer à vendre vos produits et services à vos clients, où qu'ils soient. Et si vous souhaitez personnaliser votre boutique ou même la construire à partir de zéro, vous pouvez le faire facilement grâce à <a href="https://apps.shopify.com?locale=fr" target="_blank" title="L'App Store de Shopify">l'App Store</a> et aux API de Shopify.</p><div id="text-cta" class="hidden lg:block"></div> <p>Que vous souhaitiez créer rapidement une boutique à mettre en ligne dès aujourd'hui ou que vous préfériez mettre la main à la pâte et concevoir une expérience d'achat unique, la plateforme Shopify est polyvalente et conçue pour accompagner votre croissance.</p> <p>Si vous ne savez toujours pas exactement à quoi vous attendre une fois inscrit à Shopify, poursuivez votre lecture, cet article est fait pour vous.</p> <h4><strong>Sommaire</strong></h4> <ul> <li><a href="#1">Qu’est-ce que Shopify ?</a></li> <li><a href="#2">Les fonctionnalités de base de Shopify</a></li> <li><a href="#3">Des produits et services supplémentaires pour faire évoluer votre boutique en ligne</a></li> <li><a href="#4">L’App Store de Shopify, pour aller plus loin</a></li> <li><a href="#5">Une boutique personnalisée à votre image</a></li> <li><a href="#6">Essayez notre plateforme gratuitement</a></li> </ul> <h2 id="1">Qu’est-ce que Shopify ?</h2> <p>Chaque jour, les entrepreneurs doivent mettre en avant leurs produits et services, échanger avec leurs clients, recevoir des paiements, envoyer des commandes, gérer leurs opérations courantes et suivre leurs finances. Certaines entreprises utilisent des outils différents pour chacune de ces activités, et doivent en conséquence investir beaucoup de temps et d'argent pour harmoniser les données et systèmes disparates.</p> <p>La solution est d'utiliser une plateforme de commerce qui regroupe toutes ces technologies et devient la base sur laquelle d'autres applications, processus ou technologies peuvent être développés. En d'autres termes, la plateforme de commerce de Shopify vous offre tous les outils dont vous avez besoin dans une seule et même interface. Et nous nous assurons que vous puissiez ensuite intégrer facilement tous les autres outils dont vous avez besoin, pour que la solution Shopify soit parfaitement adaptée à votre activité.</p> <div> </div> <p> </p> <p>Considérez le produit Shopify comme une succession de couches parmi lesquelles choisir pour construire la solution parfaite pour vous :</p> <ul> <li><strong>1ere couche : le produit Shopify de base</strong></li> </ul> <p>C'est le produit auquel vous avez accès dès que vous souscrivez à un <a href="/fr/tarifs" target="_blank" title="Forfaits Shopify ">forfait Shopify</a>. Il inclut tout ce qu'il vous faut pour concrétiser votre idée et commencer à vendre : des thèmes pour le design de votre boutique, des outils pour vendre en magasin ou en ligne sur différents canaux marketing, des fournisseurs de services de paiement, le système de paiement avec le meilleur taux de conversion d'Internet, des outils de référencement naturel et de marketing. Ce sont les fondations sur lesquelles nos autres applications et produits sont construits.</p> <p>Vous avez aussi accès aux API et outils de développement de Shopify, qui vous permettent d'ajouter des fonctionnalités pour personnaliser votre boutique et votre expérience client. </p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <em>« Je voulais pouvoir être libre de faire des modifications sur le site, comme changer des images ou modifier l’apparence du site. Shopify m’apporte cette autonomie. »</em> - Mamadou, fondateur de la <a href="/fr/blog/oju-wa-marche-de-niche" target="_blank" title="Marque Oju-Wa">marque Oju-Wa</a>.</blockquote> <ul> <li><strong>2e couche : les produits et services supplémentaires de Shopify</strong></li> </ul> <p>Chaque entreprise est unique, et ses besoins évoluent au fur et à mesure de sa croissance. C'est pourquoi nous offrons à nos clients des fonctionnalités supplémentaires pour les aider à développer leur activité au sein de notre plateforme: canaux marketing, <a href="/fr/blog/email-marketing-automatisation" title="Marketing par e-mail" target="_blank">marketing par e-mail</a>, marketing conversationnel, etc. Ces produits et services, réservés aux clients Shopify, sont conçus pour aider les chefs d'entreprises à garder une longueur d'avance sur leur marché.</p> <ul> <li><strong>3e couche : des applications créées par des partenaires de confiance</strong></li> </ul> <p>L'App Store de Shopify propose des milliers d'applications et de fonctionnalités créées par des développeurs tiers pour personnaliser votre boutique sans jamais avoir à toucher le code de votre site. Qu’il s’agisse d’une <a href="https://apps.shopify.com/collections/works-with-shopify-marketing?locale=fr" target="_blank" title="Applications de marketing">application de marketing</a> pour développer la visibilité de vos produits sur les réseaux sociaux ou d’une <a href="https://apps.shopify.com/browse/customer-support?locale=fr" target="_blank" title="Application de SAV">application de service à la clientèle</a> pour améliorer votre SAV, trouvez toutes les applications dont vous avez besoin pour le développement de votre activité en ligne et hors ligne.</p> <p>Vous ne trouvez pas votre bonheur ? Rendez-vous sur notre réseau d’agences <a href="https://monagenceshopify.fr/" target="_blank" title="Mon agence Shopify " rel="nofollow noopener noreferrer">monagenceshopify.fr</a> et trouvez un expert qui pourra développer pour vous une application personnalisée pour votre entreprise.</p> <h2 id="2">Les fonctionnalités de base de Shopify français</h2> <p>Souvenez-vous de la dernière fois où vous avez acheté un smartphone. À peine déballé, votre smartphone était déjà prêt pour prendre des photos et des vidéos, se connecter à Internet, vous donner un itinéraire ou les prévisions météo, etc. Un smartphone vous permet de faire tout ce que vous attendez d'un mobile avec zéro configuration ou presque.</p> <p>Le produit de base de Shopify, celui disponible au sein de chaque forfait Shopify, fonctionne de la même manière. Shopify regroupe toutes les fonctionnalités pour gérer votre activité, prêtes à l'emploi, au sein d’un seul espace : une boutique en ligne, des fournisseurs de services de paiement, des solutions d’expédition, une interface administrateur et un centre de gestion de vos actions marketing. Ce sont les fonctionnalités essentielles pour gérer une entreprise.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>Lecture conseillée</strong> : <a href="/fr/blog/guide-complet-pour-creer-votre-boutique-en-ligne" target="_blank" title="Création d'une boutique Shopify en 10 étapes ">Créer une boutique Shopify en 10 étapes : le guide</a>.</p> </div> <p>Voyons plus en détail tout ce dont vous pouvez profiter.</p> <h3>Boutique en ligne</h3> <p><strong>Boutique en ligne hébergée.</strong> Shopify étant une plateforme SaaS, votre boutique en ligne est directement hébergée sur Internet. Vous pouvez y créer des pages, publier des articles de blog et, bien sûr, vendre vos produits. Pour personnaliser le design de votre boutique en ligne, il suffit de changer le thème de votre boutique en ligne en optant pour un <a href="/fr/blog/themes-gratuits-shopify" target="_blank" title="Thèmes gratuits Shopify ">thème gratuit</a> ou payant. Pour cela, parcourez la <a href="https://themes.shopify.com?locale=fr" target="_blank" title="Boutique de thèmes de Shopify ">boutique des thèmes de Shopify</a> pour trouver celui qui conviendra le mieux à votre entreprise ou votre marque. (Remarque : Shopify propose <a href="/fr/site-de-vente-en-ligne/solutions-ecommerce#web-hosting" target="_blank" title="Hébergement web gratuit ">l'hébergement web gratuit</a> dans tous ses forfaits. Cela signifie que nos serveurs tournent jour et nuit pour que votre boutique soit toujours accessible par vos clients. Nous nous occupons de tout, de la sécurité de votre site aux mises à jour logicielles, pour que vous n'ayez pas à vous en soucier).</p> <p><strong>PDV Lite.</strong> <a href="https://help.shopify.com/fr/manual/sell-in-person/getting-started" target="_blank" title="Shopify PDV">Shopify (PDV) </a>est une application pour les points de vente qui vous permet de vendre vos produits en personne, dans des magasins physiques, sur des marchés ou dans des boutiques éphémères par exemple. <a href="/fr/pdv/fonctionnalites" target="_blank" title="PDV Lite forfaits ">PDV Lite est inclus dans tous les forfaits Shopify</a>. Il vous suffit d'enregistrer une boutique dans votre interface administrateur et de vous procurer le matériel compatible ou d’utiliser votre tablette.</p> <h3>Fournisseurs de services de paiement</h3> <p>Traitement des paiements. Choisissez parmi plus de <a href="/fr/systemes-de-paiement" target="_blank" title="Passerelles de paiement">100 passerelles de paiement</a> que vous pourrez ensuite interfacer directement depuis votre interface administrateur. L’occasion de proposer les fournisseurs de services de paiement les plus adaptés en fonction du pays dans lequel vous souhaitez vendre vos produits.</p> <p><strong>Paiement Shopify.</strong> Que vous vendiez sur votre propre boutique en ligne ou sur des <a href="/fr/blog/canaux-de-vente" title="canaux de vente">canaux de vente </a>comme Facebook ou Instagram, vous pourrez utiliser le <a href="https://help.shopify.com/fr/manual/checkout-settings" target="_blank" title="Passage à la caisse Shopify ">passage à la caisse sécurisé de Shopify</a>. Avec plus de 2,5 milliards de commandes traitées, le passage à la caisse est constamment optimisé pour améliorer la vitesse, la conversion et l'expérience client, afin de vous offrir le système de paiement le plus puissant au monde.</p> <h3>Solutions d'expédition</h3> <p><strong>Expédition.</strong> Shopify met à disposition de ses marchands <a href="https://apps.shopify.com/collections/apps-for-france?locale=fr" target="_blank" title="Prestataires de logistique">les meilleurs prestataires logistiques du marché</a>. Prenez le temps de vous renseigner sur ces différents transporteurs et de réfléchir aux frais d’expédition que vous proposerez à vos clients avant de réaliser la configuration au sein de votre interface administrateur.</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <em>« Nous proposons du Click and Collect, de la livraison à domicile dans un rayon de 1km autour de la boutique, mais aussi l’expédition des commandes par La Poste pour nos clientes qui habitent plus loin. »</em>, Marcy propriétaire de la boutique <a href="/fr/blog/mizue-digitalisation" target="_blank" title="Boutique Mizué">Mizué</a>.</blockquote> <h3>Interface administrateur</h3> <ul> <li> <strong>Application mobile.</strong> Disponible gratuitement sur IOS et Android, l’application « Shopify: E-commerce mobile » vous permet de gérer votre entreprise directement depuis votre mobile. Vous pouvez faire exactement la même chose que sur votre ordinateur, et ainsi suivre votre activité où que vous soyez.</li> <li> <strong>Analyses de données et rapports.</strong> Suivez l'activité de votre boutique en temps réel, obtenez des informations sur vos visiteurs et analysez vos performances. Vous avez aussi accès à des informations et des rapports détaillés sur votre entreprise, pour vous aider à optimiser les activités de votre boutique.</li> <li> <strong>L'App Store de Shopify.</strong> Cet espace regroupe des milliers d’applications (gratuites ou payantes) proposant des fonctionnalités supplémentaires pour faire évoluer votre boutique en ligne.</li> <li> <strong>Assistance.</strong> Obtenez l'aide dont vous avez besoin grâce à notre <a href="/fr/contact" target="_blank" title="Assistance Shopify">assistance 24h/24 et 7j/7</a>, à notre <a href="https://help.shopify.com/fr" target="_blank" title="Centre d'aide Shopify ">centre d'aide</a>, notre <a href="https://community.shopify.com/c/Communaut%C3%A9-Shopify-FR/ct-p/fr" target="_blank" title="Forum communautaire Shopify ">forum communautaire</a>, notre <a href="https://events.shopify.com/france" target="_blank" title="Communauté française de Shopify ">communauté française</a> et à nos ressources complémentaires disponibles sur <a href="/fr/blog" target="_blank" title="Blog de Shopify ">notre blog</a> et notre <a href="https://www.youtube.com/channel/UCjEyTqPy0WHBtpvnmkSh4EQ/videos" target="_blank" title="Chaîne YouTube Shopify Français" rel="nofollow noopener noreferrer">chaîne YouTube Shopify - Français</a>.</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>Lecture conseillée</strong> : <a href="/fr/blog/nouveautes-shopify-france" target="_blank" title="Nouveautés Shopify en France ">Découvrez toute l’actualité de Shopify en France !</a></p> </div> <h3>Centre de gestion vos actions marketing</h3> <p>Espace marketing. Cet espace vous permet d’augmenter la visibilité de vos produits et services en mettant en place des campagnes marketing sur les canaux marketing comme Google Shopping, <a href="/fr/facebook-instagram" target="_blank" title="Vendre ses produits sur Facebook">Facebook</a> ou encore des campagnes d’e-mailing via <a href="/fr/blog/creation-campagne-shopify-email" target="_blank" title="Créer sa première campagne Shopify Email ">Shopify Email</a>. Suivez ensuite les performances de vos campagnes sur tous les canaux dans un même tableau de bord, tout en gardant un contrôle total sur les données de vos clients.</p> <div> </div> <h2 id="3">Des produits et services supplémentaires pour faire évoluer votre boutique en ligne</h2> <p>Nous cherchons toujours à offrir aux entreprises de toutes tailles les meilleures armes pour être compétitifs sur leur marché. Cela implique de vous donner accès aux mêmes outils que les grandes marques, à un tarif adapté. Lorsque vous souscrivez à un forfait Shopify, vous débloquez l'accès à des fonctionnalités supplémentaires, créées en exclusivité par Shopify pour les boutiques Shopify.</p> <p>Ces produits et services sont facultatifs, mais ils sont conçus pour améliorer vos principales fonctions opérationnelles. La plupart peuvent être activés d'un simple clic et gérés depuis l'interface administrateur de votre boutique en ligne.</p> <p>Vous pouvez ajouter et retirer des fonctionnalités comme bon vous semble, à mesure de l'évolution de vos activités, ou profiter ponctuellement de chaque service. Notre philosophie est simple : les entrepreneurs devraient facilement pouvoir étendre leurs capacités, quand ils le souhaitent et de la façon dont ils le souhaitent.</p> <p>Voici un aperçu de certaines des fonctionnalités que vous pouvez choisir lorsque vous rejoignez la communauté des marchands Shopify :</p> <h3>Vente sur les médias sociaux et les places de marché</h3> <p>Vous pouvez utiliser Shopify pour <a href="/fr/canaux" target="_blank" title="Vendre ses produits sur d'autres canaux de vente ">promouvoir et vendre vos produits en dehors de votre boutique en ligne</a>. Pour cela, connectez vos comptes Facebook, Messenger, Instagram et TikTok pour mettre en avant vos produits sur les réseaux sociaux. Vous pouvez aussi proposer vos produits là où vos clients ont l'habitude de faire leurs achats, que ce soit sur Google Shopping, Cdiscount ou Rakuten.</p> <h3>Marketing par e-mail</h3> <p><a href="/fr/email-marketing" target="_blank" title="Shopify Email ">Shopify Email</a>, notre outil de marketing par e-mail, vous permet de créer des e-mails pour communiquer avec vos clients, ainsi que des campagnes pour vous aider à augmenter vos ventes. Vous pouvez suivre leurs performances depuis un emplacement unique, où vous gérez également vos produits, clients et autres campagnes de marketing digital. Et vous verrez les ventes générées par chaque e-mail.</p> <h3>Marketing conversationnel</h3> <p><a href="/fr/ping" target="_blank" title="Shopify Ping">Shopify Ping</a> est une application de messagerie gratuite qui vous permet de discuter avec vos clients et de collaborer avec votre équipe. Utilisez-la pour augmenter vos ventes et améliorer vos relations clients. En utilisant Shopify Ping pour discuter avec les marques, les acheteurs sont 70 % plus susceptibles de finaliser un achat.</p> <h3>PDV Pro</h3> <p>Si vous avez un magasin physique, nous vous conseillons de passer de PDV Lite à PDV Pro. <a href="/fr/pdv/fonctionnalites" target="_blank" title="Shopify PDV Pro">Shopify PDV Pro</a> vous donne accès à une gestion des stocks avancée, à un nombre illimité de comptes de boutique pour les employés et à des fonctionnalités d'analyse de données.</p> <h2 id="4">L'App Store de Shopify, pour aller plus loin</h2> <p>Reprenons notre comparaison avec un smartphone. À peine déballé, votre smartphone vous propose toutes les fonctionnalités indispensables. Mais il peut en faire bien plus. Votre smartphone vous permet aussi de télécharger des applications : médias sociaux, musique ou e-mail par exemple. Il devient ainsi beaucoup plus agréable à utiliser et vraiment plus efficace au quotidien. Les choix d'applications sont très personnels, propres à chaque utilisateur.</p> <p>La plateforme de commerce de Shopify fonctionne de la même manière. Il y a tellement de façons possibles de faire du commerce. Ce dont un entrepreneur a besoin dépend des produits qu'il vend, de sa clientèle cible, de la taille de sa société, de sa localisation, etc.</p> <p>Avec plus d'un million d’entreprises indépendantes vendant tous types de produits sur des marchés du monde entier, répondre aux besoins individuels de chacun est un défi de taille. Essayer d'inclure toutes les fonctionnalités dont les entreprises pourraient avoir besoin sur la plateforme de Shopify ne ferait que rendre le produit plus difficile à utiliser pour la plupart des nouveaux entrepreneurs.</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <em>« Pour nous qui débutons, Shopify était plutôt accessible. Le fait de pouvoir ajouter des applications et de personnaliser notre solution nous a vraiment aidées à faire notre choix. »</em> - Natacha et Alexandra, fondatrices de <a href="/fr/blog/interview-la-pelucherie" target="_blank" title="Boutique La Pelucherie">La Pelucherie</a>. </blockquote> <p>Nous avons donc choisi la flexibilité de la plateforme avant tout, en offrant la possibilité d'ajouter des fonctionnalités supplémentaires pour répondre aux besoins de toutes les entreprises, à tous les stades de leur développement. Nous avons ainsi sollicité l'aide de nos développeurs partenaires, pour qu'ils nous assistent dans notre mission en construisant des applications, des thèmes et d'autres intégrations spécialement pour la plateforme Shopify.</p> <p>C'est ainsi qu'est né l'App Store de Shopify. Avec plus de 6 000 applications à disposition, les propriétaires de boutiques Shopify ont encore plus de choix pour personnaliser leur boutique en ligne et ainsi parfaitement l'adapter à leurs besoins. Que vous souhaitiez ajouter des avis clients, gérer votre comptabilité ou bien mettre en place une messagerie sur votre site, le choix ne manquera pas.</p> <p>Notre système de recherche et de classification organise les applications selon leurs fonctionnalités, ce qui permet aux marchands de trouver celles les plus adaptées à leurs besoins.</p> <p>Lectures conseillées :</p> <ul> <li><a href="/fr/blog/les-10-applications-shopify-pour-les-marchands-francais" target="_blank" title=" 10 applications indispensables pour les marchands en France">App Store de Shopify : 10 applications indispensables pour les marchands en France</a></li> <li> <a href="/fr/blog/72614597-les-20-meilleures-applications-gratuites-de-l-app-store-de-shopify" target="_blank" title="Les 20 Meilleures Applications Gratuites de l’App Store de Shopify">Les 20 Meilleures Applications Gratuites de l’App Store de Shopify</a>.</li> <li> <a href="/fr/blog/applications-shopify-black-friday-noel" target="_blank" title="20 applications pour dynamiser votre boutique Shopify pour les fêtes de fin d’année">20 applications pour dynamiser votre boutique Shopify pour les fêtes de fin d’année</a>.</li> <li> <a href="/fr/blog/applications-shopify-dropshipping" target="_blank" title="10 applications Shopify pour trouver des produits à vendre (sans les expédier vous-même)">10 applications Shopify pour trouver des produits à vendre (sans les expédier vous-même)</a>.</li> </ul> <h2 id="5">Une boutique en ligne personnalisée à votre image</h2> <p>La mission de Shopify est de rendre l'entrepreneuriat accessible à tous. Nous avons donc pensé notre plateforme pour qu'elle soit facile à utiliser par tous, sans connaissances particulières en design ou en développement.</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <em>« Avec Shopify j’ai pu me lancer rapidement sans problèmes. C’était important pour moi de ne pas perdre de temps avec l’aspect technique du site et pouvoir avancer sur tout le reste. »</em>, Djeneba, fondatrice de la boutique <a href="/fr/blog/nebiance-cosmetiques-naturels" target="_blank" title="Boutique Shopify Nebiance">Nebiance</a>.</blockquote> <p>Mais cela ne signifie pas pour autant que vous êtes limité aux thèmes ou aux fonctionnalités prêts à l'emploi que nous proposons, ni même aux applications disponibles dans l'App Store de Shopify.</p> <p>Si vous souhaitez modifier certains éléments de votre boutique ou au contraire créer entièrement un site entièrement à votre image, vous pouvez le faire vous-même ou faire appel à une agence de notre <a href="https://monagenceshopify.fr/" target="_blank" title="Mon Agence Shopify" rel="nofollow noopener noreferrer">écosystème de partenaires</a>. Shopify vous permet de personnaliser tous les aspects de votre activité et de l'expérience d'achat de vos clients.</p> <p>Si vous désirez un meilleur contrôle sur votre activité, voici quelques suggestions pour personnaliser votre boutique Shopify :</p> <ul> <li><a href="https://help.shopify.com/fr/manual/online-store/themes/theme-code" target="_blank" title="Personnalisez ou créez votre thème Shopify ">Personnalisez votre thème ou créez un thème entièrement nouveau.</a></li> <li>Créez des applications personnalisées pour votre boutique en vous servant des outils pour les développeurs et des API de Shopify.</li> <li>Utilisez les API pour créer des expériences personnalisées.</li> </ul> <p>Vous n'avez pas à sacrifier la facilité d'utilisation pour profiter de fonctionnalités de personnalisation et d'un contrôle total sur votre activité. Avec Shopify, vous pouvez lancer rapidement votre boutique et vos campagnes marketing tout en créant des expériences riches et originales.</p> <h2 id="6">Ouvrez votre boutique en ligne dès aujourd'hui sur Shopify !</h2> <p>Shopify est bien plus qu'un logiciel ou un simple produit, c'est une plateforme de commerce tout-en-un. Plus encore, c'est un vaste écosystème qui offre une valeur ajoutée aux entrepreneurs en réunissant des développeurs, des experts du commerce et des consommateurs avec pour objectif commun d'améliorer le commerce pour tous.</p> <p>Ainsi, Shopify rend l'entrepreneuriat accessible à tous ceux qui veulent gagner leur indépendance. Que vous soyez un pionnier qui cherche à se faire une place ou une marque historique qui touche des clients à travers le monde, Shopify est fait pour vous.</p> <p>Et vous pouvez vous lancer très facilement ! Commencez votre essai gratuit, testez le produit et découvrez toute l'étendue des possibilités.</p> <div> </div> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Lire la suite</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/fr/blog/tutoriels-video-shopify-en-francais">Les tutoriels vidéo de Shopify sont maintenant disponibles en français !</a></li><li class="mt-2"><a href="/fr/blog/74423237-comment-ouvrir-une-boutique-en-ligne-et-realiser-des-ventes-en-seulement-3-jours-etude-de-cas">Comment ouvrir une boutique en ligne et réaliser des ventes en seulement quelques jours [étude de Cas</a></li><li class="mt-2"><a href="/fr/blog/politique-expedition">Comment créer votre propre politique d'expédition et bien la communiquer à vos clients</a></li><li class="mt-2"><a href="/fr/blog/page-faq">Comment créer une page FAQ claire et détaillée pour votre boutique en ligne ?</a></li><li class="mt-2"><a href="/fr/blog/51426181-10-conseils-d-optimisation-d-images-pour-le-seo">10 Conseils d'Optimisation d'Images Pour Le SEO Sur Votre Site</a></li><li class="mt-2"><a href="/fr/blog/comment-attirer-et-fideliser-les-clients-grace-aux-echantillons-gratuits-de-produits">Comment attirer et fidéliser les clients grâce aux échantillons gratuits de produits</a></li><li class="mt-2"><a href="/fr/blog/vendre-des-vetements-en-ligne">5 sites pour vendre des vêtements en ligne en 2024 en tant que professionnel</a></li><li class="mt-2"><a href="/fr/blog/produits-tendance-a-vendre">Que vendre sur internet ? Guide des produits tendance</a></li><li class="mt-2"><a href="/fr/blog/traitement-des-commandes">Accélérer le traitement des commandes - stratégie et conseils à suivre</a></li><li class="mt-2"><a href="/fr/blog/precommande">Les précommandes, comment prévendre et créer l'engouement</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>FAQ sur Shopify</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Qu'est-ce que Shopify ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Shopify est une<a href="/fr" title="Plateforme e commerce"> plateforme e-commerce</a> SaaS permettant aux marchands en ligne de concevoir et de personnaliser leur boutique en ligne pour y vendre leurs produits et/ou services.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Combien coûte Shopify ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Shopify propose 5 forfaits différents pour les entreprises : Starter, Basic, Shopify, Advanced et Shopify Plus.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Que puis-je vendre sur Shopify ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Vous pouvez vendre tous types de produits et services sur la plateforme Shopify comme des biens matériels (vêtements, bijoux, savons, etc.) ou des produits digitaux (cours et formations en ligne, logiciels, musique, etc.).</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Comment Shopify aide les marchands à vendre leurs produits et services en ligne ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">La plateforme Shopify met à la disposition de ses marchands de nombreux canaux de vente et applications pour enrichir et améliorer la performance de leur activité e-commerce.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Où puis-je vendre avec Shopify ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Shopify vous permet de vendre vos produits et services partout où se trouvent vos clients : sur votre boutique en ligne, en magasin physique ou sur un salon professionnel, sur les places de marché telles qu'Amazon et Cdiscount, sur les médias sociaux comme Facebook, Messenger et Instagram, ou encore en gros.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">De quoi ai-je besoin pour commencer à vendre sur Shopify français ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Pour commencer à vendre en ligne avec Shopify, vous devez ajouter des produits sur votre compte Shopify et choisir un fournisseur de service de paiement. Vous pouvez ensuite choisir où vous souhaitez vendre vos produits, sur votre propre boutique ou via les médias sociaux par exemple. Pour attirer les acheteurs, vous devez faire connaître votre boutique afin que les consommateurs visitent votre site et découvrent votre marque et vos produits.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Quelles sont les ressources mises à la disposition des marchands français Shopify ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Shopify met à la disposition des marchands de nombreuses ressources en français pour les aider à faire leurs premiers pas au sein de notre plateforme : un centre d'aide, une assistance, une communauté de marchands, des formations en ligne, etc.</div> </div> </div> </div> </div> <center><center></center></center><hr> <strong>Publié par Maud Leuenberger.</strong> Maud est la rédactrice en chef du blog français de Shopify.  <p><span><em>Article original par Roxanne Voidonicolas. </em></span><br> <em>Traduction et adaptation par Solenn Marchand et Maud Leuenberger.</em></p></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> par <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/fr/blog/authors/maud-leuenberger" class="no-underline" itemProp="url"><span itemProp="name">Maud Leuenberger</span></a></span></div><div class="text-body-sm text-shade-50">Dernière mise à jour <time>30 janv. 2023</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Partager l’article</div><ul id=":R1bj95n5:" class="flex gap-4 mt-4" 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href="/fr/blog/8-idees-de-business-rentable-domicile" data-component-name="blog-popular-post-8-idees-de-business-rentable-domicile"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">10 idées pour démarrer une activité à domicile (2024)</span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">Le point de vente pour chaque vente.</p><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr&signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fblog%2Fshopify-francais&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">Démarrer un essai gratuit</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">articles populaires</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/fr/blog/topics/marketing" data-component-name="blog-popular-post-Marketing">Marketing</a></span><a href="/fr/blog/meilleurs-hashtags-instagram" data-component-name="blog-popular-post-meilleurs-hashtags-instagram"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">200+ Top hashtags Instagram 2024 pour plus de J'aime</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/fr/blog/topics/monter-une-entreprise" data-component-name="blog-popular-post-Monter une entreprise">Monter une entreprise</a></span><a href="/fr/blog/ouvrir-une-boutique-en-ligne-lancement-e-commerce-reussi" data-component-name="blog-popular-post-ouvrir-une-boutique-en-ligne-lancement-e-commerce-reussi"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Ouvrir une boutique en ligne : 10 étapes pour un lancement e-commerce réussi </span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/fr/blog/topics/e-commerce" data-component-name="blog-popular-post-E-commerce">E-commerce</a></span><a href="/fr/blog/print-on-demand-vendre-sans-stock-dropshipping" data-component-name="blog-popular-post-print-on-demand-vendre-sans-stock-dropshipping"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Quels fournisseurs de Print On Demand choisir en 2024?</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/fr/blog/topics/monter-une-entreprise" data-component-name="blog-popular-post-Monter une entreprise">Monter une entreprise</a></span><a href="/fr/blog/tendances-commerce-guide" data-component-name="blog-popular-post-tendances-commerce-guide"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Les 10 tendances du marché e-commerce, retail et logistique en 2024 [Le guide]</span></a></span></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="py-10 tablet-xl:py-16 overflow-hidden lg:hidden tablet-xl:pt-0 pt-0 [&_h5]:uppercase [&_.popular-posts]:border-t-2"><div class="container"><div class="flex justify-between items-center mb-9"><h5 class="richtext tracking-[-.02em] blog-section-header text-[26px] leading-[30px] tablet:text-[24px] tablet:leading-[32px] font-bold tablet:font-medium">articles populaires</h5></div></div><div class="container max-lg:!mr-0"><div class="flex justify-start flex-nowrap max-w-full overflow-x-auto snap-x snap-mandatory gap-x-gutter pr-[var(--margin)] lg:flex-wrap lg:justify-center lg:overflow-hidden lg:gap-y-gutter lg:mb-gutter lg:mx-auto lg:py-4 lg:pr-0"><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/fr/blog/topics/trouver-des-produits-à-vendre" class="no-underline">Trouver des produits à vendre</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/fr/blog/46579077-que-vendre-en-ligne-10-idees-interessantes-de-produits-tendance-qui-cartonnent" rel="" target="_self">Comment vendre des produits en ligne ? 10 idées de produits à vendre en ligne</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-04-14</p></div></article></div><div class="popular-posts 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text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/fr/blog/tendances-commerce-guide" rel="" target="_self">Les 10 tendances du marché e-commerce, retail et logistique en 2024 [Le guide]</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-08-06</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 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disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">S’abonner</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">Désabonnez-vous à tout moment. En saisissant votre e-mail, vous acceptez de recevoir des e-mails de marketing de la part de Shopify.</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Vendez partout avec Shopify</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">Formez-vous lorsque vous êtes en déplacement. 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D2C","url":"/fr/plus/solutions/b2b-ecommerce","data":{"gaEvent":"Main Nav","gaAction":"Sell wholesale and direct"},"description":"Commerce B2B"},{"content":"Acceptez les paiements en ligne","url":"/fr/payments","data":{"gaEvent":"Main Nav","gaAction":"Accept online payments"},"description":"Configurez les moyens de paiement"}]},{"content":"Marché","data":{"gaEvent":"Main Nav","gaAction":"Market Nav"},"columnStart":7,"columnSpan":3,"icon":"market","navItems":[{"content":"Développez votre activité","url":"/fr/marketing","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Market your business"},"description":"Atteignez et fidélisez les clients"},{"content":"Marketing sur les médias sociaux","url":"/fr/facebook-instagram","data":{"gaEvent":"Main Nav","gaAction":"Market across social"},"description":"Intégrations avec les médias sociaux"},{"content":"Maintenez le contact avec les clients","url":"/fr/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Shopify Email"},{"content":"Étudiez votre audience","url":"/fr/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"Obtenez des informations sur vos clients"}]},{"content":"Gestion","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Gérez votre entreprise","url":"/fr/manage","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Suivez les ventes, les commandes et les analyses de données"},{"content":"Mesurez vos performances","url":"/fr/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Analyses de données et rapports"},{"content":"Expédiez les commandes plus rapidement","url":"/fr/shipping","data":{"gaEvent":"Main Nav","gaAction":"Ship orders faster"},"description":"Shopify Shipping"},{"content":"Gérez vos stocks et vos commandes","url":"/fr/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Gestion des stocks et des commandes"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Développeurs Shopify","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Développez avec les API puissantes de Shopify","columnSpan":3},{"content":"Plus","url":"/fr/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"Une solution de commerce pour les marques digitales en plein essor","columnSpan":3},{"content":"Tous les produits","url":"/fr/products","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Découvrez toutes les solutions et fonctionnalités de Shopify","columnSpan":3}]}]},{"content":"Tarification","url":"/fr/pricing","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Ressources","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Aide et assistance","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Aide et assistance","url":"https://help.shopify.com/fr/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"Bénéficiez d’une assistance joignable à tout moment"},{"content":"Blog de Shopify","url":"/fr/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Conseils de stratégie commerciale"}]},{"content":"Sujets populaires","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"Qu’est-ce que Shopify ?","url":"/fr/blog/shopify-francais","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"Fonctionnement de notre plateforme de commerce"},{"content":"Shopify Editions","url":"/fr/editions","data":{"gaEvent":"Main Nav","gaAction":"Editions"},"description":"Des produits Shopify nouveaux et innovants"},{"content":"Parcours de fondateurs d’entreprise","url":"/fr/blog/topics/success-story","data":{"gaEvent":"Main Nav","gaAction":"Founder Stories"},"description":"Trouvez l’inspiration auprès de marchands qui réussissent"},{"content":"Image de marque","url":"/fr/blog/comment-creer-une-marque-le-guide-en-7-etapes","data":{"gaEvent":"Main Nav","gaAction":"Branding"},"description":"Créez votre marque de A à Z"},{"content":"Marketing","url":"/fr/blog/le-guide-pour-elaborer-un-plan-marketing-e-commerce-tres-efficace-en-3-etapes","data":{"gaEvent":"Main Nav","gaAction":"Marketing"},"description":"Établissez un plan marketing"},{"content":"SEO e-commerce","url":"/fr/blog/seo-et-referencement-pour-les-debutants","data":{"gaEvent":"Main Nav","gaAction":"Ecommerce SEO"},"description":"Améliorez votre classement sur les moteurs de recherche"},{"content":"Stratégie de vente sur les médias sociaux","url":"/fr/blog/topics/réseaux-sociaux","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"Convertissez vos followers en clients"},{"content":"Croissance commerciale","url":"/fr/blog/growth-hacking","data":{"gaEvent":"Main Nav","gaAction":"Business growth"},"description":"Développez votre activité"}]},{"content":"Outils essentiels","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Créateur de logo","url":"/fr/outils/createur-de-logo","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Photo d’illustration","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Modèle de business plan","url":"/fr/blog/modele-de-business-plan","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Outil de lien en bio","url":"https://www.linkpop.com/fr","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"Générateur de code QR","url":"/fr/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]},{"content":"Enterprise","url":"/fr/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Maud Leuenberger","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/26617413688","handle":"shopify-francais","title":"Shopify en français : tout savoir sur la solution de commerce tout-en-un","publishedAt":"2023-01-30T13:55:58Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788","altText":"Shopify Français ","width":1023,"height":537},"tags":["E-commerce","Mise à jour de Shopify","Vendre en ligne"],"contentHtml":"\n\u003cp\u003eShopify est une plateforme SaaS par abonnement qui permet à tous les entrepreneurs de \u003ca href=\"https://www.shopify.fr/site-de-vente-en-ligne\" target=\"_blank\" title=\"Créer un site de vente en ligne\" rel=\"noopener noreferrer\"\u003ecréer une boutique en ligne\u003c/a\u003e et de vendre leurs produits et services. Les propriétaires de boutique Shopify peuvent également vendre en magasin physique grâce à Shopify \u003ca href=\"https://www.shopify.fr/pdv\" title=\"PDV\"\u003ePDV\u003c/a\u003e, notre application pour les points de vente. Si vous avez à la fois une présence en ligne et physique, votre stock est synchronisé afin que vous puissiez gérer vos boutiques depuis un seul compte Shopify et n'importe quel appareil.\u003c/p\u003e\n\u003cp\u003eMais ce ne sont là que les bases de Shopify.\u003c/p\u003e\n\u003cp\u003ePour bien répondre à la question « Qu'est-ce que Shopify ? », il faut d'abord comprendre que Shopify n'est pas un simple produit, ce n'est pas juste un outil de création de boutiques ou un logiciel pour vendre vos biens et services. Shopify est une plateforme de commerce qui vous permet de lancer rapidement votre activité en ligne et de commencer à vendre vos produits et services à vos clients, où qu'ils soient. Et si vous souhaitez personnaliser votre boutique ou même la construire à partir de zéro, vous pouvez le faire facilement grâce à \u003ca href=\"https://apps.shopify.com/?locale=fr\" target=\"_blank\" title=\"L'App Store de Shopify\" rel=\"noopener noreferrer\"\u003el'App Store\u003c/a\u003e et aux API de Shopify.\u003c/p\u003e\n\u003cp\u003eQue vous souhaitiez créer rapidement une boutique à mettre en ligne dès aujourd'hui ou que vous préfériez mettre la main à la pâte et concevoir une expérience d'achat unique, la plateforme Shopify est polyvalente et conçue pour accompagner votre croissance.\u003c/p\u003e\n\u003cp\u003eSi vous ne savez toujours pas exactement à quoi vous attendre une fois inscrit à Shopify, poursuivez votre lecture, cet article est fait pour vous.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSommaire\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eQu’est-ce que Shopify ?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eLes fonctionnalités de base de Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDes produits et services supplémentaires pour faire évoluer votre boutique en ligne\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eL’App Store de Shopify, pour aller plus loin\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eUne boutique personnalisée à votre image\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eEssayez notre plateforme gratuitement\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"1\"\u003eQu’est-ce que Shopify ?\u003c/h2\u003e\n\u003cp\u003eChaque jour, les entrepreneurs doivent mettre en avant leurs produits et services, échanger avec leurs clients, recevoir des paiements, envoyer des commandes, gérer leurs opérations courantes et suivre leurs finances. Certaines entreprises utilisent des outils différents pour chacune de ces activités, et doivent en conséquence investir beaucoup de temps et d'argent pour harmoniser les données et systèmes disparates.\u003c/p\u003e\n\u003cp\u003eLa solution est d'utiliser une plateforme de commerce qui regroupe toutes ces technologies et devient la base sur laquelle d'autres applications, processus ou technologies peuvent être développés. En d'autres termes, la plateforme de commerce de Shopify vous offre tous les outils dont vous avez besoin dans une seule et même interface. Et nous nous assurons que vous puissiez ensuite intégrer facilement tous les autres outils dont vous avez besoin, pour que la solution Shopify soit parfaitement adaptée à votre activité.\u003c/p\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e Créez une boutique en ligne dès aujourd'hui !\u003c/strong\u003e\u003c/h3\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cstrong\u003eBénéficiez d'un essai gratuit, sans engagement. \u003c/strong\u003e\u003c/h4\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eConsidérez le produit Shopify comme une succession de couches parmi lesquelles choisir pour construire la solution parfaite pour vous :\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e1ere couche : le produit Shopify de base\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eC'est le produit auquel vous avez accès dès que vous souscrivez à un \u003ca href=\"https://www.shopify.fr/tarifs\" target=\"_blank\" title=\"Forfaits Shopify \" rel=\"noopener noreferrer\"\u003eforfait Shopify\u003c/a\u003e. Il inclut tout ce qu'il vous faut pour concrétiser votre idée et commencer à vendre : des thèmes pour le design de votre boutique, des outils pour vendre en magasin ou en ligne sur différents canaux marketing, des fournisseurs de services de paiement, le système de paiement avec le meilleur taux de conversion d'Internet, des outils de référencement naturel et de marketing. Ce sont les fondations sur lesquelles nos autres applications et produits sont construits.\u003c/p\u003e\n\u003cp\u003eVous avez aussi accès aux API et outils de développement de Shopify, qui vous permettent d'ajouter des fonctionnalités pour personnaliser votre boutique et votre expérience client. \u003c/p\u003e\n\u003cblockquote\u003e\n\u003cem\u003e« Je voulais pouvoir être libre de faire des modifications sur le site, comme changer des images ou modifier l’apparence du site. Shopify m’apporte cette autonomie. »\u003c/em\u003e - Mamadou, fondateur de la \u003ca href=\"https://www.shopify.fr/blog/oju-wa-marche-de-niche\" target=\"_blank\" title=\"Marque Oju-Wa\" rel=\"noopener noreferrer\"\u003emarque Oju-Wa\u003c/a\u003e.\u003c/blockquote\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e2e couche : les produits et services supplémentaires de Shopify\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eChaque entreprise est unique, et ses besoins évoluent au fur et à mesure de sa croissance. C'est pourquoi nous offrons à nos clients des fonctionnalités supplémentaires pour les aider à développer leur activité au sein de notre plateforme: canaux marketing, \u003ca href=\"https://www.shopify.fr/blog/email-marketing-automatisation\" title=\"Marketing par e-mail\" target=\"_blank\" rel=\"noopener noreferrer\"\u003emarketing par e-mail\u003c/a\u003e, marketing conversationnel, etc. Ces produits et services, réservés aux clients Shopify, sont conçus pour aider les chefs d'entreprises à garder une longueur d'avance sur leur marché.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e3e couche : des applications créées par des partenaires de confiance\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eL'App Store de Shopify propose des milliers d'applications et de fonctionnalités créées par des développeurs tiers pour personnaliser votre boutique sans jamais avoir à toucher le code de votre site. Qu’il s’agisse d’une \u003ca href=\"https://apps.shopify.com/collections/works-with-shopify-marketing?locale=fr\" target=\"_blank\" title=\"Applications de marketing\" rel=\"noopener noreferrer\"\u003eapplication de marketing\u003c/a\u003e pour développer la visibilité de vos produits sur les réseaux sociaux ou d’une \u003ca href=\"https://apps.shopify.com/browse/customer-support?locale=fr\" target=\"_blank\" title=\"Application de SAV\" rel=\"noopener noreferrer\"\u003eapplication de service à la clientèle\u003c/a\u003e pour améliorer votre SAV, trouvez toutes les applications dont vous avez besoin pour le développement de votre activité en ligne et hors ligne.\u003c/p\u003e\n\u003cp\u003eVous ne trouvez pas votre bonheur ? Rendez-vous sur notre réseau d’agences \u003ca href=\"https://monagenceshopify.fr/\" target=\"_blank\" title=\"Mon agence Shopify \" rel=\"noopener noreferrer\"\u003emonagenceshopify.fr\u003c/a\u003e et trouvez un expert qui pourra développer pour vous une application personnalisée pour votre entreprise.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eLes fonctionnalités de base de Shopify français\u003c/h2\u003e\n\u003cp\u003eSouvenez-vous de la dernière fois où vous avez acheté un smartphone. À peine déballé, votre smartphone était déjà prêt pour prendre des photos et des vidéos, se connecter à Internet, vous donner un itinéraire ou les prévisions météo, etc. Un smartphone vous permet de faire tout ce que vous attendez d'un mobile avec zéro configuration ou presque.\u003c/p\u003e\n\u003cp\u003eLe produit de base de Shopify, celui disponible au sein de chaque forfait Shopify, fonctionne de la même manière. Shopify regroupe toutes les fonctionnalités pour gérer votre activité, prêtes à l'emploi, au sein d’un seul espace : une boutique en ligne, des fournisseurs de services de paiement, des solutions d’expédition, une interface administrateur et un centre de gestion de vos actions marketing. Ce sont les fonctionnalités essentielles pour gérer une entreprise.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eLecture conseillée\u003c/strong\u003e : \u003ca href=\"https://www.shopify.fr/blog/guide-complet-pour-creer-votre-boutique-en-ligne\" target=\"_blank\" title=\"Création d'une boutique Shopify en 10 étapes \" rel=\"noopener noreferrer\"\u003eCréer une boutique Shopify en 10 étapes : le guide\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eVoyons plus en détail tout ce dont vous pouvez profiter.\u003c/p\u003e\n\n\u003ch3\u003eBoutique en ligne\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBoutique en ligne hébergée.\u003c/strong\u003e Shopify étant une plateforme SaaS, votre boutique en ligne est directement hébergée sur Internet. Vous pouvez y créer des pages, publier des articles de blog et, bien sûr, vendre vos produits. Pour personnaliser le design de votre boutique en ligne, il suffit de changer le thème de votre boutique en ligne en optant pour un \u003ca href=\"https://www.shopify.fr/blog/themes-gratuits-shopify\" target=\"_blank\" title=\"Thèmes gratuits Shopify \" rel=\"noopener noreferrer\"\u003ethème gratuit\u003c/a\u003e ou payant. Pour cela, parcourez la \u003ca href=\"https://themes.shopify.com/?locale=fr\" target=\"_blank\" title=\"Boutique de thèmes de Shopify \" rel=\"noopener noreferrer\"\u003eboutique des thèmes de Shopify\u003c/a\u003e pour trouver celui qui conviendra le mieux à votre entreprise ou votre marque. (Remarque : Shopify propose \u003ca href=\"https://www.shopify.fr/site-de-vente-en-ligne/solutions-ecommerce#web-hosting\" target=\"_blank\" title=\"Hébergement web gratuit \" rel=\"noopener noreferrer\"\u003el'hébergement web gratuit\u003c/a\u003e dans tous ses forfaits. Cela signifie que nos serveurs tournent jour et nuit pour que votre boutique soit toujours accessible par vos clients. Nous nous occupons de tout, de la sécurité de votre site aux mises à jour logicielles, pour que vous n'ayez pas à vous en soucier).\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePDV Lite.\u003c/strong\u003e \u003ca href=\"https://help.shopify.com/fr/manual/sell-in-person/getting-started\" target=\"_blank\" title=\"Shopify PDV\" rel=\"noopener noreferrer\"\u003eShopify (PDV) \u003c/a\u003eest une application pour les points de vente qui vous permet de vendre vos produits en personne, dans des magasins physiques, sur des marchés ou dans des boutiques éphémères par exemple. \u003ca href=\"https://www.shopify.fr/pdv/fonctionnalites\" target=\"_blank\" title=\"PDV Lite forfaits \" rel=\"noopener noreferrer\"\u003ePDV Lite est inclus dans tous les forfaits Shopify\u003c/a\u003e. Il vous suffit d'enregistrer une boutique dans votre interface administrateur et de vous procurer le matériel compatible ou d’utiliser votre tablette.\u003c/p\u003e\n\u003ch3\u003eFournisseurs de services de paiement\u003c/h3\u003e\n\u003cp\u003eTraitement des paiements. Choisissez parmi plus de \u003ca href=\"https://www.shopify.fr/systemes-de-paiement\" target=\"_blank\" title=\"Passerelles de paiement\" rel=\"noopener noreferrer\"\u003e100 passerelles de paiement\u003c/a\u003e que vous pourrez ensuite interfacer directement depuis votre interface administrateur. L’occasion de proposer les fournisseurs de services de paiement les plus adaptés en fonction du pays dans lequel vous souhaitez vendre vos produits.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePaiement Shopify.\u003c/strong\u003e Que vous vendiez sur votre propre boutique en ligne ou sur des \u003ca href=\"https://www.shopify.fr/blog/canaux-de-vente\" title=\"canaux de vente\"\u003ecanaux de vente \u003c/a\u003ecomme Facebook ou Instagram, vous pourrez utiliser le \u003ca href=\"https://help.shopify.com/fr/manual/checkout-settings\" target=\"_blank\" title=\"Passage à la caisse Shopify \" rel=\"noopener noreferrer\"\u003epassage à la caisse sécurisé de Shopify\u003c/a\u003e. Avec plus de 2,5 milliards de commandes traitées, le passage à la caisse est constamment optimisé pour améliorer la vitesse, la conversion et l'expérience client, afin de vous offrir le système de paiement le plus puissant au monde.\u003c/p\u003e\n\u003ch3\u003eSolutions d'expédition\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eExpédition.\u003c/strong\u003e Shopify met à disposition de ses marchands \u003ca href=\"https://apps.shopify.com/collections/apps-for-france?locale=fr\" target=\"_blank\" title=\"Prestataires de logistique\" rel=\"noopener noreferrer\"\u003eles meilleurs prestataires logistiques du marché\u003c/a\u003e. Prenez le temps de vous renseigner sur ces différents transporteurs et de réfléchir aux frais d’expédition que vous proposerez à vos clients avant de réaliser la configuration au sein de votre interface administrateur.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cem\u003e« Nous proposons du Click and Collect, de la livraison à domicile dans un rayon de 1km autour de la boutique, mais aussi l’expédition des commandes par La Poste pour nos clientes qui habitent plus loin. »\u003c/em\u003e, Marcy propriétaire de la boutique \u003ca href=\"https://www.shopify.fr/blog/mizue-digitalisation\" target=\"_blank\" title=\"Boutique Mizué\" rel=\"noopener noreferrer\"\u003eMizué\u003c/a\u003e.\u003c/blockquote\u003e\n\u003ch3\u003eInterface administrateur\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication mobile.\u003c/strong\u003e Disponible gratuitement sur IOS et Android, l’application « Shopify: E-commerce mobile » vous permet de gérer votre entreprise directement depuis votre mobile. Vous pouvez faire exactement la même chose que sur votre ordinateur, et ainsi suivre votre activité où que vous soyez.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnalyses de données et rapports.\u003c/strong\u003e Suivez l'activité de votre boutique en temps réel, obtenez des informations sur vos visiteurs et analysez vos performances. Vous avez aussi accès à des informations et des rapports détaillés sur votre entreprise, pour vous aider à optimiser les activités de votre boutique.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL'App Store de Shopify.\u003c/strong\u003e Cet espace regroupe des milliers d’applications (gratuites ou payantes) proposant des fonctionnalités supplémentaires pour faire évoluer votre boutique en ligne.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAssistance.\u003c/strong\u003e Obtenez l'aide dont vous avez besoin grâce à notre \u003ca href=\"https://www.shopify.fr/contact\" target=\"_blank\" title=\"Assistance Shopify\" rel=\"noopener noreferrer\"\u003eassistance 24h/24 et 7j/7\u003c/a\u003e, à notre \u003ca href=\"https://help.shopify.com/fr/\" target=\"_blank\" title=\"Centre d'aide Shopify \" rel=\"noopener noreferrer\"\u003ecentre d'aide\u003c/a\u003e, notre \u003ca href=\"https://community.shopify.com/c/Communaut%C3%A9-Shopify-FR/ct-p/fr\" target=\"_blank\" title=\"Forum communautaire Shopify \" rel=\"noopener noreferrer\"\u003eforum communautaire\u003c/a\u003e, notre \u003ca href=\"https://events.shopify.com/france\" target=\"_blank\" title=\"Communauté française de Shopify \" rel=\"noopener noreferrer\"\u003ecommunauté française\u003c/a\u003e et à nos ressources complémentaires disponibles sur \u003ca href=\"https://www.shopify.fr/blog\" target=\"_blank\" title=\"Blog de Shopify \" rel=\"noopener noreferrer\"\u003enotre blog\u003c/a\u003e et notre \u003ca href=\"https://www.youtube.com/channel/UCjEyTqPy0WHBtpvnmkSh4EQ/videos\" target=\"_blank\" title=\"Chaîne YouTube Shopify Français\" rel=\"noopener noreferrer\"\u003echaîne YouTube Shopify - Français\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eLecture conseillée\u003c/strong\u003e : \u003ca href=\"https://www.shopify.fr/blog/nouveautes-shopify-france\" target=\"_blank\" title=\"Nouveautés Shopify en France \" rel=\"noopener noreferrer\"\u003eDécouvrez toute l’actualité de Shopify en France !\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003eCentre de gestion vos actions marketing\u003c/h3\u003e\n\u003cp\u003eEspace marketing. Cet espace vous permet d’augmenter la visibilité de vos produits et services en mettant en place des campagnes marketing sur les canaux marketing comme Google Shopping, \u003ca href=\"https://www.shopify.fr/facebook-instagram\" target=\"_blank\" title=\"Vendre ses produits sur Facebook\" rel=\"noopener noreferrer\"\u003eFacebook\u003c/a\u003e ou encore des campagnes d’e-mailing via \u003ca href=\"https://www.shopify.fr/blog/creation-campagne-shopify-email\" target=\"_blank\" title=\"Créer sa première campagne Shopify Email \" rel=\"noopener noreferrer\"\u003eShopify Email\u003c/a\u003e. Suivez ensuite les performances de vos campagnes sur tous les canaux dans un même tableau de bord, tout en gardant un contrôle total sur les données de vos clients.\u003c/p\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e Créez une boutique en ligne dès aujourd'hui !\u003c/strong\u003e\u003c/h3\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cstrong\u003eBénéficiez d'un essai gratuit, sans engagement. \u003c/strong\u003e\u003c/h4\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eDes produits et services supplémentaires pour faire évoluer votre boutique en ligne\u003c/h2\u003e\n\u003cp\u003eNous cherchons toujours à offrir aux entreprises de toutes tailles les meilleures armes pour être compétitifs sur leur marché. Cela implique de vous donner accès aux mêmes outils que les grandes marques, à un tarif adapté. Lorsque vous souscrivez à un forfait Shopify, vous débloquez l'accès à des fonctionnalités supplémentaires, créées en exclusivité par Shopify pour les boutiques Shopify.\u003c/p\u003e\n\u003cp\u003eCes produits et services sont facultatifs, mais ils sont conçus pour améliorer vos principales fonctions opérationnelles. La plupart peuvent être activés d'un simple clic et gérés depuis l'interface administrateur de votre boutique en ligne.\u003c/p\u003e\n\u003cp\u003eVous pouvez ajouter et retirer des fonctionnalités comme bon vous semble, à mesure de l'évolution de vos activités, ou profiter ponctuellement de chaque service. Notre philosophie est simple : les entrepreneurs devraient facilement pouvoir étendre leurs capacités, quand ils le souhaitent et de la façon dont ils le souhaitent.\u003c/p\u003e\n\u003cp\u003eVoici un aperçu de certaines des fonctionnalités que vous pouvez choisir lorsque vous rejoignez la communauté des marchands Shopify :\u003c/p\u003e\n\u003ch3\u003eVente sur les médias sociaux et les places de marché\u003c/h3\u003e\n\u003cp\u003eVous pouvez utiliser Shopify pour \u003ca href=\"https://www.shopify.fr/canaux\" target=\"_blank\" title=\"Vendre ses produits sur d'autres canaux de vente \" rel=\"noopener noreferrer\"\u003epromouvoir et vendre vos produits en dehors de votre boutique en ligne\u003c/a\u003e. Pour cela, connectez vos comptes Facebook, Messenger, Instagram et TikTok pour mettre en avant vos produits sur les réseaux sociaux. Vous pouvez aussi proposer vos produits là où vos clients ont l'habitude de faire leurs achats, que ce soit sur Google Shopping, Cdiscount ou Rakuten.\u003c/p\u003e\n\u003ch3\u003eMarketing par e-mail\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.fr/email-marketing\" target=\"_blank\" title=\"Shopify Email \" rel=\"noopener noreferrer\"\u003eShopify Email\u003c/a\u003e, notre outil de marketing par e-mail, vous permet de créer des e-mails pour communiquer avec vos clients, ainsi que des campagnes pour vous aider à augmenter vos ventes. Vous pouvez suivre leurs performances depuis un emplacement unique, où vous gérez également vos produits, clients et autres campagnes de marketing digital. Et vous verrez les ventes générées par chaque e-mail.\u003c/p\u003e\n\u003ch3\u003eMarketing conversationnel\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.fr/ping\" target=\"_blank\" title=\"Shopify Ping\" rel=\"noopener noreferrer\"\u003eShopify Ping\u003c/a\u003e est une application de messagerie gratuite qui vous permet de discuter avec vos clients et de collaborer avec votre équipe. Utilisez-la pour augmenter vos ventes et améliorer vos relations clients. En utilisant Shopify Ping pour discuter avec les marques, les acheteurs sont 70 % plus susceptibles de finaliser un achat.\u003c/p\u003e\n\u003ch3\u003ePDV Pro\u003c/h3\u003e\n\u003cp\u003eSi vous avez un magasin physique, nous vous conseillons de passer de PDV Lite à PDV Pro. \u003ca href=\"https://www.shopify.fr/pdv/fonctionnalites\" target=\"_blank\" title=\"Shopify PDV Pro\" rel=\"noopener noreferrer\"\u003eShopify PDV Pro\u003c/a\u003e vous donne accès à une gestion des stocks avancée, à un nombre illimité de comptes de boutique pour les employés et à des fonctionnalités d'analyse de données.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eL'App Store de Shopify, pour aller plus loin\u003c/h2\u003e\n\u003cp\u003eReprenons notre comparaison avec un smartphone. À peine déballé, votre smartphone vous propose toutes les fonctionnalités indispensables. Mais il peut en faire bien plus. Votre smartphone vous permet aussi de télécharger des applications : médias sociaux, musique ou e-mail par exemple. Il devient ainsi beaucoup plus agréable à utiliser et vraiment plus efficace au quotidien. Les choix d'applications sont très personnels, propres à chaque utilisateur.\u003c/p\u003e\n\u003cp\u003eLa plateforme de commerce de Shopify fonctionne de la même manière. Il y a tellement de façons possibles de faire du commerce. Ce dont un entrepreneur a besoin dépend des produits qu'il vend, de sa clientèle cible, de la taille de sa société, de sa localisation, etc.\u003c/p\u003e\n\u003cp\u003eAvec plus d'un million d’entreprises indépendantes vendant tous types de produits sur des marchés du monde entier, répondre aux besoins individuels de chacun est un défi de taille. Essayer d'inclure toutes les fonctionnalités dont les entreprises pourraient avoir besoin sur la plateforme de Shopify ne ferait que rendre le produit plus difficile à utiliser pour la plupart des nouveaux entrepreneurs.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cem\u003e« Pour nous qui débutons, Shopify était plutôt accessible. Le fait de pouvoir ajouter des applications et de personnaliser notre solution nous a vraiment aidées à faire notre choix. »\u003c/em\u003e - Natacha et Alexandra, fondatrices de \u003ca href=\"https://www.shopify.fr/blog/interview-la-pelucherie\" target=\"_blank\" title=\"Boutique La Pelucherie\" rel=\"noopener noreferrer\"\u003eLa Pelucherie\u003c/a\u003e. \u003c/blockquote\u003e\n\u003cp\u003eNous avons donc choisi la flexibilité de la plateforme avant tout, en offrant la possibilité d'ajouter des fonctionnalités supplémentaires pour répondre aux besoins de toutes les entreprises, à tous les stades de leur développement. Nous avons ainsi sollicité l'aide de nos développeurs partenaires, pour qu'ils nous assistent dans notre mission en construisant des applications, des thèmes et d'autres intégrations spécialement pour la plateforme Shopify.\u003c/p\u003e\n\n\u003cp\u003eC'est ainsi qu'est né l'App Store de Shopify. Avec plus de 6 000 applications à disposition, les propriétaires de boutiques Shopify ont encore plus de choix pour personnaliser leur boutique en ligne et ainsi parfaitement l'adapter à leurs besoins. Que vous souhaitiez ajouter des avis clients, gérer votre comptabilité ou bien mettre en place une messagerie sur votre site, le choix ne manquera pas.\u003c/p\u003e\n\u003cp\u003eNotre système de recherche et de classification organise les applications selon leurs fonctionnalités, ce qui permet aux marchands de trouver celles les plus adaptées à leurs besoins.\u003c/p\u003e\n\u003cp\u003eLectures conseillées :\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.fr/blog/les-10-applications-shopify-pour-les-marchands-francais\" target=\"_blank\" title=\" 10 applications indispensables pour les marchands en France\" rel=\"noopener noreferrer\"\u003eApp Store de Shopify : 10 applications indispensables pour les marchands en France\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.fr/blog/72614597-les-20-meilleures-applications-gratuites-de-l-app-store-de-shopify\" target=\"_blank\" title=\"Les 20 Meilleures Applications Gratuites de l’App Store de Shopify\" rel=\"noopener noreferrer\"\u003eLes 20 Meilleures Applications Gratuites de l’App Store de Shopify\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.fr/blog/applications-shopify-black-friday-noel\" target=\"_blank\" title=\"20 applications pour dynamiser votre boutique Shopify pour les fêtes de fin d’année\" rel=\"noopener noreferrer\"\u003e20 applications pour dynamiser votre boutique Shopify pour les fêtes de fin d’année\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.fr/blog/applications-shopify-dropshipping\" target=\"_blank\" title=\"10 applications Shopify pour trouver des produits à vendre (sans les expédier vous-même)\" rel=\"noopener noreferrer\"\u003e10 applications Shopify pour trouver des produits à vendre (sans les expédier vous-même)\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eUne boutique en ligne personnalisée à votre image\u003c/h2\u003e\n\u003cp\u003eLa mission de Shopify est de rendre l'entrepreneuriat accessible à tous. Nous avons donc pensé notre plateforme pour qu'elle soit facile à utiliser par tous, sans connaissances particulières en design ou en développement.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cem\u003e« Avec Shopify j’ai pu me lancer rapidement sans problèmes. C’était important pour moi de ne pas perdre de temps avec l’aspect technique du site et pouvoir avancer sur tout le reste. »\u003c/em\u003e, Djeneba, fondatrice de la boutique \u003ca href=\"https://www.shopify.fr/blog/nebiance-cosmetiques-naturels\" target=\"_blank\" title=\"Boutique Shopify Nebiance\" rel=\"noopener noreferrer\"\u003eNebiance\u003c/a\u003e.\u003c/blockquote\u003e\n\u003cp\u003eMais cela ne signifie pas pour autant que vous êtes limité aux thèmes ou aux fonctionnalités prêts à l'emploi que nous proposons, ni même aux applications disponibles dans l'App Store de Shopify.\u003c/p\u003e\n\u003cp\u003eSi vous souhaitez modifier certains éléments de votre boutique ou au contraire créer entièrement un site entièrement à votre image, vous pouvez le faire vous-même ou faire appel à une agence de notre \u003ca href=\"https://monagenceshopify.fr/\" target=\"_blank\" title=\"Mon Agence Shopify\" rel=\"noopener noreferrer\"\u003eécosystème de partenaires\u003c/a\u003e. Shopify vous permet de personnaliser tous les aspects de votre activité et de l'expérience d'achat de vos clients.\u003c/p\u003e\n\n\u003cp\u003eSi vous désirez un meilleur contrôle sur votre activité, voici quelques suggestions pour personnaliser votre boutique Shopify :\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://help.shopify.com/fr/manual/online-store/themes/theme-code\" target=\"_blank\" title=\"Personnalisez ou créez votre thème Shopify \" rel=\"noopener noreferrer\"\u003ePersonnalisez votre thème ou créez un thème entièrement nouveau.\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eCréez des applications personnalisées pour votre boutique en vous servant des outils pour les développeurs et des API de Shopify.\u003c/li\u003e\n\u003cli\u003eUtilisez les API pour créer des expériences personnalisées.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eVous n'avez pas à sacrifier la facilité d'utilisation pour profiter de fonctionnalités de personnalisation et d'un contrôle total sur votre activité. Avec Shopify, vous pouvez lancer rapidement votre boutique et vos campagnes marketing tout en créant des expériences riches et originales.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eOuvrez votre boutique en ligne dès aujourd'hui sur Shopify !\u003c/h2\u003e\n\u003cp\u003eShopify est bien plus qu'un logiciel ou un simple produit, c'est une plateforme de commerce tout-en-un. Plus encore, c'est un vaste écosystème qui offre une valeur ajoutée aux entrepreneurs en réunissant des développeurs, des experts du commerce et des consommateurs avec pour objectif commun d'améliorer le commerce pour tous.\u003c/p\u003e\n\u003cp\u003eAinsi, Shopify rend l'entrepreneuriat accessible à tous ceux qui veulent gagner leur indépendance. Que vous soyez un pionnier qui cherche à se faire une place ou une marque historique qui touche des clients à travers le monde, Shopify est fait pour vous.\u003c/p\u003e\n\u003cp\u003eEt vous pouvez vous lancer très facilement ! Commencez votre essai gratuit, testez le produit et découvrez toute l'étendue des possibilités.\u003c/p\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e Créez une boutique en ligne dès aujourd'hui !\u003c/strong\u003e\u003c/h3\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cstrong\u003eBénéficiez d'un essai gratuit, sans engagement. \u003c/strong\u003e\u003c/h4\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eFAQ sur Shopify\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQu'est-ce que Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eShopify est une\u003ca href=\"https://www.shopify.fr/\" title=\"Plateforme e commerce\"\u003e plateforme e-commerce\u003c/a\u003e SaaS permettant aux marchands en ligne de concevoir et de personnaliser leur boutique en ligne pour y vendre leurs produits et/ou services.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCombien coûte Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eShopify propose 5 forfaits différents pour les entreprises : Starter, Basic, Shopify, Advanced et Shopify Plus.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQue puis-je vendre sur Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eVous pouvez vendre tous types de produits et services sur la plateforme Shopify comme des biens matériels (vêtements, bijoux, savons, etc.) ou des produits digitaux (cours et formations en ligne, logiciels, musique, etc.).\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eComment Shopify aide les marchands à vendre leurs produits et services en ligne ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eLa plateforme Shopify met à la disposition de ses marchands de nombreux canaux de vente et applications pour enrichir et améliorer la performance de leur activité e-commerce.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eOù puis-je vendre avec Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eShopify vous permet de vendre vos produits et services partout où se trouvent vos clients : sur votre boutique en ligne, en magasin physique ou sur un salon professionnel, sur les places de marché telles qu'Amazon et Cdiscount, sur les médias sociaux comme Facebook, Messenger et Instagram, ou encore en gros.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDe quoi ai-je besoin pour commencer à vendre sur Shopify français ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003ePour commencer à vendre en ligne avec Shopify, vous devez ajouter des produits sur votre compte Shopify et choisir un fournisseur de service de paiement. Vous pouvez ensuite choisir où vous souhaitez vendre vos produits, sur votre propre boutique ou via les médias sociaux par exemple. Pour attirer les acheteurs, vous devez faire connaître votre boutique afin que les consommateurs visitent votre site et découvrent votre marque et vos produits.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQuelles sont les ressources mises à la disposition des marchands français Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eShopify met à la disposition des marchands de nombreuses ressources en français pour les aider à faire leurs premiers pas au sein de notre plateforme : un centre d'aide, une assistance, une communauté de marchands, des formations en ligne, etc.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003ccenter\u003e\u003ccenter\u003e\u003c/center\u003e\u003c/center\u003e\u003chr\u003e\n\u003cstrong\u003ePublié par Maud Leuenberger.\u003c/strong\u003e Maud est la rédactrice en chef du blog français de Shopify. \n\u003cp\u003e\u003cspan\u003e\u003cem\u003eArticle original par Roxanne Voidonicolas. \u003c/em\u003e\u003c/span\u003e\u003cbr\u003e \u003cem\u003eTraduction et adaptation par Solenn Marchand et Maud Leuenberger.\u003c/em\u003e\u003c/p\u003e","excerpt":"Que vous souhaitiez créer rapidement une boutique à mettre en ligne dès aujourd'hui ou que vous préfériez mettre la main à la pâte et concevoir une expérience d'achat unique, la plateforme Shopify est polyvalente et conçue pour accompagner votre croissance. Si vous ne savez toujours pas exactement à quoi vous attendre une fois inscrit à Shopify, poursuivez votre lecture, cet article est fait pour vous.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0249/6376/files/shopify-francais-ecommerce.jpg?v=1619707998\" alt=\"Shopify Français \"\u003e\u003c/p\u003e\n\u003cp\u003eQue vous souhaitiez créer rapidement une boutique à mettre en ligne dès aujourd'hui ou que vous préfériez mettre la main à la pâte et concevoir une expérience d'achat unique, la plateforme Shopify est polyvalente et conçue pour accompagner votre croissance.\u003c/p\u003e\n\u003cp\u003eSi vous ne savez toujours pas exactement à quoi vous attendre une fois inscrit à Shopify, poursuivez votre lecture, cet article est fait pour vous.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Shopify en français : la solution de commerce tout-en-un (2024) - Shopify France","description":"Découvrez tout ce que vous devez savoir sur Shopify en français et lancez dès aujourd’hui votre boutique en ligne sur Shopify !"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-shopify\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-shopify\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-shopify\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-shopify\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-shopify\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-shopify\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-shopify\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-shopify\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-shopify\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-shopify\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-shopify\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-shopify\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Les tutoriels vidéo de Shopify sont maintenant disponibles en français !\",\"url\":\"blog/tutoriels-video-shopify-en-francais\"},{\"title\":\"Comment ouvrir une boutique en ligne et réaliser des ventes en seulement quelques jours [étude de Cas\",\"url\":\"blog/74423237-comment-ouvrir-une-boutique-en-ligne-et-realiser-des-ventes-en-seulement-3-jours-etude-de-cas\"},{\"title\":\"Comment créer votre propre politique d'expédition et bien la communiquer à vos clients\",\"url\":\"blog/politique-expedition\"},{\"title\":\"Comment créer une page FAQ claire et détaillée pour votre boutique en ligne ?\",\"url\":\"blog/page-faq\"},{\"title\":\"10 Conseils d'Optimisation d'Images Pour Le SEO Sur Votre Site\",\"url\":\"blog/51426181-10-conseils-d-optimisation-d-images-pour-le-seo\"},{\"title\":\"Comment attirer et fidéliser les clients grâce aux échantillons gratuits de produits\",\"url\":\"blog/comment-attirer-et-fideliser-les-clients-grace-aux-echantillons-gratuits-de-produits\"},{\"title\":\"5 sites pour vendre des vêtements en ligne en 2024 en tant que professionnel\",\"url\":\"blog/vendre-des-vetements-en-ligne\"},{\"title\":\"Que vendre sur internet ? Guide des produits tendance\",\"url\":\"blog/produits-tendance-a-vendre\"},{\"title\":\"Accélérer le traitement des commandes - stratégie et conseils à suivre\",\"url\":\"blog/traitement-des-commandes\"},{\"title\":\"Les précommandes, comment prévendre et créer l'engouement\",\"url\":\"blog/precommande\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Comment vendre des produits en ligne ? 10 idées de produits à vendre en ligne\",\"tags\":[\"Trouver des produits à vendre\"],\"handle\":\"46579077-que-vendre-en-ligne-10-idees-interessantes-de-produits-tendance-qui-cartonnent\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/Vendre-en-ligne.jpg?12184802894108830276\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2022-04-14\"},{\"title\":\"Comment trouver un nom de marque : Le guide ultime (2023)\",\"tags\":[\"Branding\"],\"handle\":\"48442693-comment-trouver-un-nom-de-marque-parfait-pour-votre-boutique-en-ligne\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/shopify-en-france-septembre.png?format=webp\u0026v=1599648225\u0026width=1024\",\"imageAltText\":\"Trouver le nom de marque pour sa boutique en ligne \",\"modifiedAt\":\"2022-01-07\"},{\"title\":\"Vendre des t-shirts en ligne : le guide en 6 étapes\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"52468869-le-guide-pour-creer-une-boutique-en-ligne-de-vente-de-tee-shirts\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/creer_boutique_ecommerce_tee_shirts.jpg?14385885371162138183\u0026width=1024\",\"imageAltText\":\"Le Guide Pour Créer Une Boutique En Ligne de Vente de Tee-Shirts\",\"modifiedAt\":\"2022-04-30\"},{\"title\":\"10 idées pour démarrer une activité à domicile (2024)\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"8-idees-de-business-rentable-domicile\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/business_rentable.jpg?v=1569152760\u0026width=1024\",\"imageAltText\":\"8 idées de business rentables démarrables à domicile\",\"modifiedAt\":\"2023-11-30\"},{\"title\":\"200+ Top hashtags Instagram 2024 pour plus de J'aime\",\"tags\":[\"Marketing\"],\"handle\":\"meilleurs-hashtags-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/instagram-hashtags.jpg?v=1565370472\u0026width=1024\",\"imageAltText\":\"Les 170 meilleurs hashtags Instagram classés par niche\",\"modifiedAt\":\"2023-06-26\"},{\"title\":\"Ouvrir une boutique en ligne : 10 étapes pour un lancement e-commerce réussi\\n\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"ouvrir-une-boutique-en-ligne-lancement-e-commerce-reussi\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/lancer_son_business.jpg?v=1529709356\u0026width=1024\",\"imageAltText\":\"Ouvrir une boutique en ligne\",\"modifiedAt\":\"2022-01-04\"},{\"title\":\"Quels fournisseurs de Print On Demand choisir en 2024?\",\"tags\":[\"E-commerce\"],\"handle\":\"print-on-demand-vendre-sans-stock-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/pod.jpg?v=1549042263\u0026width=1024\",\"imageAltText\":\"Le Print On Demand pour vendre sans stock \",\"modifiedAt\":\"2023-12-01\"},{\"title\":\"Les 10 tendances du marché e-commerce, retail et logistique en 2024 [Le guide]\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"tendances-commerce-guide\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/tendances-commerce-2022.jpg?v=1643645465\u0026width=1024\",\"imageAltText\":\"Tendances commerce 2023\",\"modifiedAt\":\"2023-08-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0249/6376/articles/shopify-francais-ecommerce_af8b39ae-d041-4913-9de4-203b25841df4.jpg?v=1729528788","imageAltText":"Shopify Français ","imageClass":"","modifiedAt":"30 janv. 2023","modifiedAtRaw":"2023-01-30T13:55:58Z"},"metaDescription":"Découvrez tout ce que vous devez savoir sur Shopify en français et lancez dès aujourd’hui votre boutique en ligne sur Shopify !","contentHtml":"\u003cp\u003eShopify est une plateforme SaaS par abonnement qui permet à tous les entrepreneurs de \u003ca href=\"/fr/site-de-vente-en-ligne\" target=\"_blank\" title=\"Créer un site de vente en ligne\"\u003ecréer une boutique en ligne\u003c/a\u003e et de vendre leurs produits et services. Les propriétaires de boutique Shopify peuvent également vendre en magasin physique grâce à Shopify \u003ca href=\"/fr/pdv\" title=\"PDV\"\u003ePDV\u003c/a\u003e, notre application pour les points de vente. Si vous avez à la fois une présence en ligne et physique, votre stock est synchronisé afin que vous puissiez gérer vos boutiques depuis un seul compte Shopify et n'importe quel appareil.\u003c/p\u003e\n\u003cp\u003eMais ce ne sont là que les bases de Shopify.\u003c/p\u003e\n\u003cp\u003ePour bien répondre à la question « Qu'est-ce que Shopify ? », il faut d'abord comprendre que Shopify n'est pas un simple produit, ce n'est pas juste un outil de création de boutiques ou un logiciel pour vendre vos biens et services. Shopify est une plateforme de commerce qui vous permet de lancer rapidement votre activité en ligne et de commencer à vendre vos produits et services à vos clients, où qu'ils soient. Et si vous souhaitez personnaliser votre boutique ou même la construire à partir de zéro, vous pouvez le faire facilement grâce à \u003ca href=\"https://apps.shopify.com?locale=fr\" target=\"_blank\" title=\"L'App Store de Shopify\"\u003el'App Store\u003c/a\u003e et aux API de Shopify.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eQue vous souhaitiez créer rapidement une boutique à mettre en ligne dès aujourd'hui ou que vous préfériez mettre la main à la pâte et concevoir une expérience d'achat unique, la plateforme Shopify est polyvalente et conçue pour accompagner votre croissance.\u003c/p\u003e\n\u003cp\u003eSi vous ne savez toujours pas exactement à quoi vous attendre une fois inscrit à Shopify, poursuivez votre lecture, cet article est fait pour vous.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSommaire\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eQu’est-ce que Shopify ?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eLes fonctionnalités de base de Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDes produits et services supplémentaires pour faire évoluer votre boutique en ligne\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eL’App Store de Shopify, pour aller plus loin\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eUne boutique personnalisée à votre image\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eEssayez notre plateforme gratuitement\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"1\"\u003eQu’est-ce que Shopify ?\u003c/h2\u003e\n\u003cp\u003eChaque jour, les entrepreneurs doivent mettre en avant leurs produits et services, échanger avec leurs clients, recevoir des paiements, envoyer des commandes, gérer leurs opérations courantes et suivre leurs finances. Certaines entreprises utilisent des outils différents pour chacune de ces activités, et doivent en conséquence investir beaucoup de temps et d'argent pour harmoniser les données et systèmes disparates.\u003c/p\u003e\n\u003cp\u003eLa solution est d'utiliser une plateforme de commerce qui regroupe toutes ces technologies et devient la base sur laquelle d'autres applications, processus ou technologies peuvent être développés. En d'autres termes, la plateforme de commerce de Shopify vous offre tous les outils dont vous avez besoin dans une seule et même interface. Et nous nous assurons que vous puissiez ensuite intégrer facilement tous les autres outils dont vous avez besoin, pour que la solution Shopify soit parfaitement adaptée à votre activité.\u003c/p\u003e\n\u003cdiv\u003e\n\n\n\n\u003c/div\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eConsidérez le produit Shopify comme une succession de couches parmi lesquelles choisir pour construire la solution parfaite pour vous :\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e1ere couche : le produit Shopify de base\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eC'est le produit auquel vous avez accès dès que vous souscrivez à un \u003ca href=\"/fr/tarifs\" target=\"_blank\" title=\"Forfaits Shopify \"\u003eforfait Shopify\u003c/a\u003e. Il inclut tout ce qu'il vous faut pour concrétiser votre idée et commencer à vendre : des thèmes pour le design de votre boutique, des outils pour vendre en magasin ou en ligne sur différents canaux marketing, des fournisseurs de services de paiement, le système de paiement avec le meilleur taux de conversion d'Internet, des outils de référencement naturel et de marketing. Ce sont les fondations sur lesquelles nos autres applications et produits sont construits.\u003c/p\u003e\n\u003cp\u003eVous avez aussi accès aux API et outils de développement de Shopify, qui vous permettent d'ajouter des fonctionnalités pour personnaliser votre boutique et votre expérience client.\u0026nbsp;\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cem\u003e« Je voulais pouvoir être libre de faire des modifications sur le site, comme changer des images ou modifier l’apparence du site. Shopify m’apporte cette autonomie. »\u003c/em\u003e - Mamadou, fondateur de la \u003ca href=\"/fr/blog/oju-wa-marche-de-niche\" target=\"_blank\" title=\"Marque Oju-Wa\"\u003emarque Oju-Wa\u003c/a\u003e.\u003c/blockquote\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e2e couche : les produits et services supplémentaires de Shopify\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eChaque entreprise est unique, et ses besoins évoluent au fur et à mesure de sa croissance. C'est pourquoi nous offrons à nos clients des fonctionnalités supplémentaires pour les aider à développer leur activité au sein de notre plateforme: canaux marketing, \u003ca href=\"/fr/blog/email-marketing-automatisation\" title=\"Marketing par e-mail\" target=\"_blank\"\u003emarketing par e-mail\u003c/a\u003e, marketing conversationnel, etc. Ces produits et services, réservés aux clients Shopify, sont conçus pour aider les chefs d'entreprises à garder une longueur d'avance sur leur marché.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e3e couche : des applications créées par des partenaires de confiance\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eL'App Store de Shopify propose des milliers d'applications et de fonctionnalités créées par des développeurs tiers pour personnaliser votre boutique sans jamais avoir à toucher le code de votre site. Qu’il s’agisse d’une \u003ca href=\"https://apps.shopify.com/collections/works-with-shopify-marketing?locale=fr\" target=\"_blank\" title=\"Applications de marketing\"\u003eapplication de marketing\u003c/a\u003e pour développer la visibilité de vos produits sur les réseaux sociaux ou d’une \u003ca href=\"https://apps.shopify.com/browse/customer-support?locale=fr\" target=\"_blank\" title=\"Application de SAV\"\u003eapplication de service à la clientèle\u003c/a\u003e pour améliorer votre SAV, trouvez toutes les applications dont vous avez besoin pour le développement de votre activité en ligne et hors ligne.\u003c/p\u003e\n\u003cp\u003eVous ne trouvez pas votre bonheur ? Rendez-vous sur notre réseau d’agences \u003ca href=\"https://monagenceshopify.fr/\" target=\"_blank\" title=\"Mon agence Shopify \" rel=\"nofollow noopener noreferrer\"\u003emonagenceshopify.fr\u003c/a\u003e et trouvez un expert qui pourra développer pour vous une application personnalisée pour votre entreprise.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eLes fonctionnalités de base de Shopify français\u003c/h2\u003e\n\u003cp\u003eSouvenez-vous de la dernière fois où vous avez acheté un smartphone. À peine déballé, votre smartphone était déjà prêt pour prendre des photos et des vidéos, se connecter à Internet, vous donner un itinéraire ou les prévisions météo, etc. Un smartphone vous permet de faire tout ce que vous attendez d'un mobile avec zéro configuration ou presque.\u003c/p\u003e\n\u003cp\u003eLe produit de base de Shopify, celui disponible au sein de chaque forfait Shopify, fonctionne de la même manière. Shopify regroupe toutes les fonctionnalités pour gérer votre activité, prêtes à l'emploi, au sein d’un seul espace : une boutique en ligne, des fournisseurs de services de paiement, des solutions d’expédition, une interface administrateur et un centre de gestion de vos actions marketing. Ce sont les fonctionnalités essentielles pour gérer une entreprise.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003eLecture conseillée\u003c/strong\u003e : \u003ca href=\"/fr/blog/guide-complet-pour-creer-votre-boutique-en-ligne\" target=\"_blank\" title=\"Création d'une boutique Shopify en 10 étapes \"\u003eCréer une boutique Shopify en 10 étapes : le guide\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eVoyons plus en détail tout ce dont vous pouvez profiter.\u003c/p\u003e\n\n\u003ch3\u003eBoutique en ligne\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBoutique en ligne hébergée.\u003c/strong\u003e Shopify étant une plateforme SaaS, votre boutique en ligne est directement hébergée sur Internet. Vous pouvez y créer des pages, publier des articles de blog et, bien sûr, vendre vos produits. Pour personnaliser le design de votre boutique en ligne, il suffit de changer le thème de votre boutique en ligne en optant pour un \u003ca href=\"/fr/blog/themes-gratuits-shopify\" target=\"_blank\" title=\"Thèmes gratuits Shopify \"\u003ethème gratuit\u003c/a\u003e ou payant. Pour cela, parcourez la \u003ca href=\"https://themes.shopify.com?locale=fr\" target=\"_blank\" title=\"Boutique de thèmes de Shopify \"\u003eboutique des thèmes de Shopify\u003c/a\u003e pour trouver celui qui conviendra le mieux à votre entreprise ou votre marque. (Remarque : Shopify propose \u003ca href=\"/fr/site-de-vente-en-ligne/solutions-ecommerce#web-hosting\" target=\"_blank\" title=\"Hébergement web gratuit \"\u003el'hébergement web gratuit\u003c/a\u003e dans tous ses forfaits. Cela signifie que nos serveurs tournent jour et nuit pour que votre boutique soit toujours accessible par vos clients. Nous nous occupons de tout, de la sécurité de votre site aux mises à jour logicielles, pour que vous n'ayez pas à vous en soucier).\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePDV Lite.\u003c/strong\u003e \u003ca href=\"https://help.shopify.com/fr/manual/sell-in-person/getting-started\" target=\"_blank\" title=\"Shopify PDV\"\u003eShopify (PDV) \u003c/a\u003eest une application pour les points de vente qui vous permet de vendre vos produits en personne, dans des magasins physiques, sur des marchés ou dans des boutiques éphémères par exemple. \u003ca href=\"/fr/pdv/fonctionnalites\" target=\"_blank\" title=\"PDV Lite forfaits \"\u003ePDV Lite est inclus dans tous les forfaits Shopify\u003c/a\u003e. Il vous suffit d'enregistrer une boutique dans votre interface administrateur et de vous procurer le matériel compatible ou d’utiliser votre tablette.\u003c/p\u003e\n\u003ch3\u003eFournisseurs de services de paiement\u003c/h3\u003e\n\u003cp\u003eTraitement des paiements. Choisissez parmi plus de \u003ca href=\"/fr/systemes-de-paiement\" target=\"_blank\" title=\"Passerelles de paiement\"\u003e100 passerelles de paiement\u003c/a\u003e que vous pourrez ensuite interfacer directement depuis votre interface administrateur. L’occasion de proposer les fournisseurs de services de paiement les plus adaptés en fonction du pays dans lequel vous souhaitez vendre vos produits.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePaiement Shopify.\u003c/strong\u003e Que vous vendiez sur votre propre boutique en ligne ou sur des \u003ca href=\"/fr/blog/canaux-de-vente\" title=\"canaux de vente\"\u003ecanaux de vente \u003c/a\u003ecomme Facebook ou Instagram, vous pourrez utiliser le \u003ca href=\"https://help.shopify.com/fr/manual/checkout-settings\" target=\"_blank\" title=\"Passage à la caisse Shopify \"\u003epassage à la caisse sécurisé de Shopify\u003c/a\u003e. Avec plus de 2,5 milliards de commandes traitées, le passage à la caisse est constamment optimisé pour améliorer la vitesse, la conversion et l'expérience client, afin de vous offrir le système de paiement le plus puissant au monde.\u003c/p\u003e\n\u003ch3\u003eSolutions d'expédition\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eExpédition.\u003c/strong\u003e Shopify met à disposition de ses marchands \u003ca href=\"https://apps.shopify.com/collections/apps-for-france?locale=fr\" target=\"_blank\" title=\"Prestataires de logistique\"\u003eles meilleurs prestataires logistiques du marché\u003c/a\u003e. Prenez le temps de vous renseigner sur ces différents transporteurs et de réfléchir aux frais d’expédition que vous proposerez à vos clients avant de réaliser la configuration au sein de votre interface administrateur.\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cem\u003e« Nous proposons du Click and Collect, de la livraison à domicile dans un rayon de 1km autour de la boutique, mais aussi l’expédition des commandes par La Poste pour nos clientes qui habitent plus loin. »\u003c/em\u003e, Marcy propriétaire de la boutique \u003ca href=\"/fr/blog/mizue-digitalisation\" target=\"_blank\" title=\"Boutique Mizué\"\u003eMizué\u003c/a\u003e.\u003c/blockquote\u003e\n\u003ch3\u003eInterface administrateur\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication mobile.\u003c/strong\u003e Disponible gratuitement sur IOS et Android, l’application « Shopify: E-commerce mobile » vous permet de gérer votre entreprise directement depuis votre mobile. Vous pouvez faire exactement la même chose que sur votre ordinateur, et ainsi suivre votre activité où que vous soyez.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnalyses de données et rapports.\u003c/strong\u003e Suivez l'activité de votre boutique en temps réel, obtenez des informations sur vos visiteurs et analysez vos performances. Vous avez aussi accès à des informations et des rapports détaillés sur votre entreprise, pour vous aider à optimiser les activités de votre boutique.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL'App Store de Shopify.\u003c/strong\u003e Cet espace regroupe des milliers d’applications (gratuites ou payantes) proposant des fonctionnalités supplémentaires pour faire évoluer votre boutique en ligne.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAssistance.\u003c/strong\u003e Obtenez l'aide dont vous avez besoin grâce à notre \u003ca href=\"/fr/contact\" target=\"_blank\" title=\"Assistance Shopify\"\u003eassistance 24h/24 et 7j/7\u003c/a\u003e, à notre \u003ca href=\"https://help.shopify.com/fr\" target=\"_blank\" title=\"Centre d'aide Shopify \"\u003ecentre d'aide\u003c/a\u003e, notre \u003ca href=\"https://community.shopify.com/c/Communaut%C3%A9-Shopify-FR/ct-p/fr\" target=\"_blank\" title=\"Forum communautaire Shopify \"\u003eforum communautaire\u003c/a\u003e, notre \u003ca href=\"https://events.shopify.com/france\" target=\"_blank\" title=\"Communauté française de Shopify \"\u003ecommunauté française\u003c/a\u003e et à nos ressources complémentaires disponibles sur \u003ca href=\"/fr/blog\" target=\"_blank\" title=\"Blog de Shopify \"\u003enotre blog\u003c/a\u003e et notre \u003ca href=\"https://www.youtube.com/channel/UCjEyTqPy0WHBtpvnmkSh4EQ/videos\" target=\"_blank\" title=\"Chaîne YouTube Shopify Français\" rel=\"nofollow noopener noreferrer\"\u003echaîne YouTube Shopify - Français\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003eLecture conseillée\u003c/strong\u003e : \u003ca href=\"/fr/blog/nouveautes-shopify-france\" target=\"_blank\" title=\"Nouveautés Shopify en France \"\u003eDécouvrez toute l’actualité de Shopify en France !\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003eCentre de gestion vos actions marketing\u003c/h3\u003e\n\u003cp\u003eEspace marketing. Cet espace vous permet d’augmenter la visibilité de vos produits et services en mettant en place des campagnes marketing sur les canaux marketing comme Google Shopping, \u003ca href=\"/fr/facebook-instagram\" target=\"_blank\" title=\"Vendre ses produits sur Facebook\"\u003eFacebook\u003c/a\u003e ou encore des campagnes d’e-mailing via \u003ca href=\"/fr/blog/creation-campagne-shopify-email\" target=\"_blank\" title=\"Créer sa première campagne Shopify Email \"\u003eShopify Email\u003c/a\u003e. Suivez ensuite les performances de vos campagnes sur tous les canaux dans un même tableau de bord, tout en gardant un contrôle total sur les données de vos clients.\u003c/p\u003e\n\u003cdiv\u003e\n\n\n\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eDes produits et services supplémentaires pour faire évoluer votre boutique en ligne\u003c/h2\u003e\n\u003cp\u003eNous cherchons toujours à offrir aux entreprises de toutes tailles les meilleures armes pour être compétitifs sur leur marché. Cela implique de vous donner accès aux mêmes outils que les grandes marques, à un tarif adapté. Lorsque vous souscrivez à un forfait Shopify, vous débloquez l'accès à des fonctionnalités supplémentaires, créées en exclusivité par Shopify pour les boutiques Shopify.\u003c/p\u003e\n\u003cp\u003eCes produits et services sont facultatifs, mais ils sont conçus pour améliorer vos principales fonctions opérationnelles. La plupart peuvent être activés d'un simple clic et gérés depuis l'interface administrateur de votre boutique en ligne.\u003c/p\u003e\n\u003cp\u003eVous pouvez ajouter et retirer des fonctionnalités comme bon vous semble, à mesure de l'évolution de vos activités, ou profiter ponctuellement de chaque service. Notre philosophie est simple : les entrepreneurs devraient facilement pouvoir étendre leurs capacités, quand ils le souhaitent et de la façon dont ils le souhaitent.\u003c/p\u003e\n\u003cp\u003eVoici un aperçu de certaines des fonctionnalités que vous pouvez choisir lorsque vous rejoignez la communauté des marchands Shopify :\u003c/p\u003e\n\u003ch3\u003eVente sur les médias sociaux et les places de marché\u003c/h3\u003e\n\u003cp\u003eVous pouvez utiliser Shopify pour \u003ca href=\"/fr/canaux\" target=\"_blank\" title=\"Vendre ses produits sur d'autres canaux de vente \"\u003epromouvoir et vendre vos produits en dehors de votre boutique en ligne\u003c/a\u003e. Pour cela, connectez vos comptes Facebook, Messenger, Instagram et TikTok pour mettre en avant vos produits sur les réseaux sociaux. Vous pouvez aussi proposer vos produits là où vos clients ont l'habitude de faire leurs achats, que ce soit sur Google Shopping, Cdiscount ou Rakuten.\u003c/p\u003e\n\u003ch3\u003eMarketing par e-mail\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/fr/email-marketing\" target=\"_blank\" title=\"Shopify Email \"\u003eShopify Email\u003c/a\u003e, notre outil de marketing par e-mail, vous permet de créer des e-mails pour communiquer avec vos clients, ainsi que des campagnes pour vous aider à augmenter vos ventes. Vous pouvez suivre leurs performances depuis un emplacement unique, où vous gérez également vos produits, clients et autres campagnes de marketing digital. Et vous verrez les ventes générées par chaque e-mail.\u003c/p\u003e\n\u003ch3\u003eMarketing conversationnel\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/fr/ping\" target=\"_blank\" title=\"Shopify Ping\"\u003eShopify Ping\u003c/a\u003e est une application de messagerie gratuite qui vous permet de discuter avec vos clients et de collaborer avec votre équipe. Utilisez-la pour augmenter vos ventes et améliorer vos relations clients. En utilisant Shopify Ping pour discuter avec les marques, les acheteurs sont 70 % plus susceptibles de finaliser un achat.\u003c/p\u003e\n\u003ch3\u003ePDV Pro\u003c/h3\u003e\n\u003cp\u003eSi vous avez un magasin physique, nous vous conseillons de passer de PDV Lite à PDV Pro. \u003ca href=\"/fr/pdv/fonctionnalites\" target=\"_blank\" title=\"Shopify PDV Pro\"\u003eShopify PDV Pro\u003c/a\u003e vous donne accès à une gestion des stocks avancée, à un nombre illimité de comptes de boutique pour les employés et à des fonctionnalités d'analyse de données.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eL'App Store de Shopify, pour aller plus loin\u003c/h2\u003e\n\u003cp\u003eReprenons notre comparaison avec un smartphone. À peine déballé, votre smartphone vous propose toutes les fonctionnalités indispensables. Mais il peut en faire bien plus. Votre smartphone vous permet aussi de télécharger des applications : médias sociaux, musique ou e-mail par exemple. Il devient ainsi beaucoup plus agréable à utiliser et vraiment plus efficace au quotidien. Les choix d'applications sont très personnels, propres à chaque utilisateur.\u003c/p\u003e\n\u003cp\u003eLa plateforme de commerce de Shopify fonctionne de la même manière. Il y a tellement de façons possibles de faire du commerce. Ce dont un entrepreneur a besoin dépend des produits qu'il vend, de sa clientèle cible, de la taille de sa société, de sa localisation, etc.\u003c/p\u003e\n\u003cp\u003eAvec plus d'un million d’entreprises indépendantes vendant tous types de produits sur des marchés du monde entier, répondre aux besoins individuels de chacun est un défi de taille. Essayer d'inclure toutes les fonctionnalités dont les entreprises pourraient avoir besoin sur la plateforme de Shopify ne ferait que rendre le produit plus difficile à utiliser pour la plupart des nouveaux entrepreneurs.\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cem\u003e« Pour nous qui débutons, Shopify était plutôt accessible. Le fait de pouvoir ajouter des applications et de personnaliser notre solution nous a vraiment aidées à faire notre choix. »\u003c/em\u003e - Natacha et Alexandra, fondatrices de \u003ca href=\"/fr/blog/interview-la-pelucherie\" target=\"_blank\" title=\"Boutique La Pelucherie\"\u003eLa Pelucherie\u003c/a\u003e.\u0026nbsp;\u003c/blockquote\u003e\n\u003cp\u003eNous avons donc choisi la flexibilité de la plateforme avant tout, en offrant la possibilité d'ajouter des fonctionnalités supplémentaires pour répondre aux besoins de toutes les entreprises, à tous les stades de leur développement. Nous avons ainsi sollicité l'aide de nos développeurs partenaires, pour qu'ils nous assistent dans notre mission en construisant des applications, des thèmes et d'autres intégrations spécialement pour la plateforme Shopify.\u003c/p\u003e\n\n\u003cp\u003eC'est ainsi qu'est né l'App Store de Shopify. Avec plus de 6 000 applications à disposition, les propriétaires de boutiques Shopify ont encore plus de choix pour personnaliser leur boutique en ligne et ainsi parfaitement l'adapter à leurs besoins. Que vous souhaitiez ajouter des avis clients, gérer votre comptabilité ou bien mettre en place une messagerie sur votre site, le choix ne manquera pas.\u003c/p\u003e\n\u003cp\u003eNotre système de recherche et de classification organise les applications selon leurs fonctionnalités, ce qui permet aux marchands de trouver celles les plus adaptées à leurs besoins.\u003c/p\u003e\n\u003cp\u003eLectures conseillées :\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/fr/blog/les-10-applications-shopify-pour-les-marchands-francais\" target=\"_blank\" title=\" 10 applications indispensables pour les marchands en France\"\u003eApp Store de Shopify : 10 applications indispensables pour les marchands en France\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/fr/blog/72614597-les-20-meilleures-applications-gratuites-de-l-app-store-de-shopify\" target=\"_blank\" title=\"Les 20 Meilleures Applications Gratuites de l’App Store de Shopify\"\u003eLes 20 Meilleures Applications Gratuites de l’App Store de Shopify\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/fr/blog/applications-shopify-black-friday-noel\" target=\"_blank\" title=\"20 applications pour dynamiser votre boutique Shopify pour les fêtes de fin d’année\"\u003e20 applications pour dynamiser votre boutique Shopify pour les fêtes de fin d’année\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/fr/blog/applications-shopify-dropshipping\" target=\"_blank\" title=\"10 applications Shopify pour trouver des produits à vendre (sans les expédier vous-même)\"\u003e10 applications Shopify pour trouver des produits à vendre (sans les expédier vous-même)\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eUne boutique en ligne personnalisée à votre image\u003c/h2\u003e\n\u003cp\u003eLa mission de Shopify est de rendre l'entrepreneuriat accessible à tous. Nous avons donc pensé notre plateforme pour qu'elle soit facile à utiliser par tous, sans connaissances particulières en design ou en développement.\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cem\u003e« Avec Shopify j’ai pu me lancer rapidement sans problèmes. C’était important pour moi de ne pas perdre de temps avec l’aspect technique du site et pouvoir avancer sur tout le reste. »\u003c/em\u003e, Djeneba, fondatrice de la boutique \u003ca href=\"/fr/blog/nebiance-cosmetiques-naturels\" target=\"_blank\" title=\"Boutique Shopify Nebiance\"\u003eNebiance\u003c/a\u003e.\u003c/blockquote\u003e\n\u003cp\u003eMais cela ne signifie pas pour autant que vous êtes limité aux thèmes ou aux fonctionnalités prêts à l'emploi que nous proposons, ni même aux applications disponibles dans l'App Store de Shopify.\u003c/p\u003e\n\u003cp\u003eSi vous souhaitez modifier certains éléments de votre boutique ou au contraire créer entièrement un site entièrement à votre image, vous pouvez le faire vous-même ou faire appel à une agence de notre \u003ca href=\"https://monagenceshopify.fr/\" target=\"_blank\" title=\"Mon Agence Shopify\" rel=\"nofollow noopener noreferrer\"\u003eécosystème de partenaires\u003c/a\u003e. Shopify vous permet de personnaliser tous les aspects de votre activité et de l'expérience d'achat de vos clients.\u003c/p\u003e\n\n\u003cp\u003eSi vous désirez un meilleur contrôle sur votre activité, voici quelques suggestions pour personnaliser votre boutique Shopify :\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://help.shopify.com/fr/manual/online-store/themes/theme-code\" target=\"_blank\" title=\"Personnalisez ou créez votre thème Shopify \"\u003ePersonnalisez votre thème ou créez un thème entièrement nouveau.\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eCréez des applications personnalisées pour votre boutique en vous servant des outils pour les développeurs et des API de Shopify.\u003c/li\u003e\n\u003cli\u003eUtilisez les API pour créer des expériences personnalisées.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eVous n'avez pas à sacrifier la facilité d'utilisation pour profiter de fonctionnalités de personnalisation et d'un contrôle total sur votre activité. Avec Shopify, vous pouvez lancer rapidement votre boutique et vos campagnes marketing tout en créant des expériences riches et originales.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eOuvrez votre boutique en ligne dès aujourd'hui sur Shopify !\u003c/h2\u003e\n\u003cp\u003eShopify est bien plus qu'un logiciel ou un simple produit, c'est une plateforme de commerce tout-en-un. Plus encore, c'est un vaste écosystème qui offre une valeur ajoutée aux entrepreneurs en réunissant des développeurs, des experts du commerce et des consommateurs avec pour objectif commun d'améliorer le commerce pour tous.\u003c/p\u003e\n\u003cp\u003eAinsi, Shopify rend l'entrepreneuriat accessible à tous ceux qui veulent gagner leur indépendance. Que vous soyez un pionnier qui cherche à se faire une place ou une marque historique qui touche des clients à travers le monde, Shopify est fait pour vous.\u003c/p\u003e\n\u003cp\u003eEt vous pouvez vous lancer très facilement ! Commencez votre essai gratuit, testez le produit et découvrez toute l'étendue des possibilités.\u003c/p\u003e\n\u003cdiv\u003e\n\n\n\n\u003c/div\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eLire la suite\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/tutoriels-video-shopify-en-francais\"\u003eLes tutoriels vidéo de Shopify sont maintenant disponibles en français !\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/74423237-comment-ouvrir-une-boutique-en-ligne-et-realiser-des-ventes-en-seulement-3-jours-etude-de-cas\"\u003eComment ouvrir une boutique en ligne et réaliser des ventes en seulement quelques jours [étude de Cas\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/politique-expedition\"\u003eComment créer votre propre politique d'expédition et bien la communiquer à vos clients\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/page-faq\"\u003eComment créer une page FAQ claire et détaillée pour votre boutique en ligne ?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/51426181-10-conseils-d-optimisation-d-images-pour-le-seo\"\u003e10 Conseils d'Optimisation d'Images Pour Le SEO Sur Votre Site\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/comment-attirer-et-fideliser-les-clients-grace-aux-echantillons-gratuits-de-produits\"\u003eComment attirer et fidéliser les clients grâce aux échantillons gratuits de produits\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/vendre-des-vetements-en-ligne\"\u003e5 sites pour vendre des vêtements en ligne en 2024 en tant que professionnel\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/produits-tendance-a-vendre\"\u003eQue vendre sur internet ? Guide des produits tendance\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/traitement-des-commandes\"\u003eAccélérer le traitement des commandes - stratégie et conseils à suivre\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/precommande\"\u003eLes précommandes, comment prévendre et créer l'engouement\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eFAQ sur Shopify\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQu'est-ce que Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eShopify est une\u003ca href=\"/fr\" title=\"Plateforme e commerce\"\u003e plateforme e-commerce\u003c/a\u003e SaaS permettant aux marchands en ligne de concevoir et de personnaliser leur boutique en ligne pour y vendre leurs produits et/ou services.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCombien coûte Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eShopify propose 5 forfaits différents pour les entreprises : Starter, Basic, Shopify, Advanced et Shopify Plus.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQue puis-je vendre sur Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eVous pouvez vendre tous types de produits et services sur la plateforme Shopify comme des biens matériels (vêtements, bijoux, savons, etc.) ou des produits digitaux (cours et formations en ligne, logiciels, musique, etc.).\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eComment Shopify aide les marchands à vendre leurs produits et services en ligne ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eLa plateforme Shopify met à la disposition de ses marchands de nombreux canaux de vente et applications pour enrichir et améliorer la performance de leur activité e-commerce.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eOù puis-je vendre avec Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eShopify vous permet de vendre vos produits et services partout où se trouvent vos clients : sur votre boutique en ligne, en magasin physique ou sur un salon professionnel, sur les places de marché telles qu'Amazon et Cdiscount, sur les médias sociaux comme Facebook, Messenger et Instagram, ou encore en gros.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDe quoi ai-je besoin pour commencer à vendre sur Shopify français ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003ePour commencer à vendre en ligne avec Shopify, vous devez ajouter des produits sur votre compte Shopify et choisir un fournisseur de service de paiement. Vous pouvez ensuite choisir où vous souhaitez vendre vos produits, sur votre propre boutique ou via les médias sociaux par exemple. Pour attirer les acheteurs, vous devez faire connaître votre boutique afin que les consommateurs visitent votre site et découvrent votre marque et vos produits.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQuelles sont les ressources mises à la disposition des marchands français Shopify ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eShopify met à la disposition des marchands de nombreuses ressources en français pour les aider à faire leurs premiers pas au sein de notre plateforme : un centre d'aide, une assistance, une communauté de marchands, des formations en ligne, etc.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003ccenter\u003e\u003ccenter\u003e\u003c/center\u003e\u003c/center\u003e\u003chr\u003e\n\u003cstrong\u003ePublié par Maud Leuenberger.\u003c/strong\u003e Maud est la rédactrice en chef du blog français de Shopify.\u0026nbsp;\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eArticle original par Roxanne Voidonicolas.\u0026nbsp;\u003c/em\u003e\u003c/span\u003e\u003cbr\u003e \u003cem\u003eTraduction et adaptation par Solenn Marchand et Maud Leuenberger.\u003c/em\u003e\u003c/p\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. 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In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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