The Internet Advertising Awards - IAC Winners Best General Interest Ad Internet Advertising Awards

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>The Internet Advertising Awards - IAC Winners Best General Interest Ad Internet Advertising Awards</title> <meta name="description" content="The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program evaluates all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, web marketing association, IAC Awards, Internet Advertising Competition, email awards, agency recognition, newsletter awards, website awards, online video awards, social media awards, best online advertising, best websites, best online newsletter, best social media, best online video, best email campaigns"/> <link rel="stylesheet" href="/iac/css/style-lp.css?6"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> <style> p, body { font-family: 'Poppins Medium'; font-size: 16px; line-height: 22px; color: #000; } h1 { font-size: 44px; line-height: 45px; font-family: 'Playfair Display' !important; } h2 { font-size: 48px; line-height: 49px; font-family: 'Playfair Display' !important; margin-bottom: 20px; } h3 { font-size: 32px; line-height: 33px; font-family: 'Playfair Display' !important; } </style> </head> <body>  <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header>   <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <style> .lp li {list-style: none} .lp ul { color: #414141; font-family:'Poppins Medium'; font-size: 16px;line-height: 26px; } .lp li::before { content: "•"; color: #F4AC2E; display: inline-block; width: 1em; margin-left: -1em; /*line-height:260%;*/ } </style> <div class="content"> <h2>The Best General Interest Ad Internet Advertising Awards!</h2> <h1>Best General Interest Ad</h1> <table align=right cellpadding="11" cellspacing="0" width="350" id="bctable1"><tr><td align="right"> <br><a href="nominator_default.asp"><img src="/iac/images/iac-button.jpg" width="320"></a> <br />The 23rd annual international<br /> Internet Advertising Competition<br /> is now accepting entries.<br /> <a href="nominator_default.asp"><b>Submit your best work and win<br /> the recognition you deserve!</b></a> </td> </tr></table> <table cellpadding="11" cellspacing="0" width="350" id="bctable2"><tr><td align="right"> <br><a href="nominator_default.asp"><img src="/iac/images/iac-button.jpg" width="320"></a> <br />The 23rd annual international<br /> Internet Advertising Competition<br /> is now accepting entries.<br /> <a href="nominator_default.asp"><b>Submit your best work and win<br /> the recognition you deserve!</b></a> </td> </tr></table> <p>Each year the Web Marketing Association names the Best General Interest Ad as part of the annual Internet Advertising Competition (IAC) Awards.  We believe that judging your creative talent should be based on a peer group within that industry.</p> <p>Now in its 23rd year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Here is your chance to stand out from your competitors and win the recognition you deserve.</p> <p>Best advertising are selected by judges who review the entered advertising using the seven criteria below: </p> <ul class="lp"> <li class="lp"> Creativity</li> <li class="lp"> Innovation</li> <li class="lp"> Impact</li> <li class="lp"> Design</li> <li class="lp"> Copywriting</li> <li class="lp"> Use of the medium</li> <li class="lp"> Memorability</li> </ul> <p><b>As a participant, you will receive:</b></p> <ul class="lp"> <li class="lp"> An independent evaluation of your General Interest Ad by independent expert judges </li> <li class="lp"> Valuable feedback to help Benchmark your efforts against other General Interest Ad industry advertising. </li> </ul> <p> </p> <p> </p> <p><img src="/iac/images/iactrophy.jpg" width="250" height="378" hspace="15" border="0" align="right">If your site wins a General Interest Ad IAC Award, you will also get:  </p> <ul class="lp"> <li class="lp"> The abilitiy to order a beautiful Crystal Statue or certificate of achievement to display proudly</li> <li class="lp"> Higher visibility for your company and yourself</li> <li class="lp"> A great marketing opportunity to promote your company to the media</li> <li class="lp"> Links to your site from the highly ranked WebAward site to help SEO</li> <li class="lp"> The admiration of peers, friends and co-workers -- maybe even a raise!</li> <li class="lp"> A personal achievement for your resume</li> </ul> <p>Each year the Web Marketing Association's IAC Award Competition names the Best General Interest Ad.  The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.  Entries not selected as best General Interest Ad are also eligible for an Outstanding Advertising Award.<br>  </p> <h1><b>Setting General Interest Ad Trends and making General Interest Ad News</b></h1> <p>Entering the IAC Awards can help keep you up on General Interest Ad Trends by showing you how other General Interest Ad advertising compare to the overall Internet standards. You also can make General Interest Ad news if you have the Best General Interest Ad. General Interest Ad newsletters will want to cover you win bringing you additional visibility within your industry.</p> <p>Here are past General Interest Ad winners:</p> <table width="100%" cellspacing="10" cellpadding="5" style="border-collapse: collapse; "> <tr> <td><b>Year</b></td> <td><b>Entry Name</b></td> <td><b>Award Level</b></td> <td><b>Winner</b></td> </tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2023</td> <td><a href="/iac/winner/18504/hawk-and-the-excellentway-societytm-wins-2023-iac-award-for-try-to-be-excellent-tm.html">Try To Be Excellent! (TM)</a></td> <td>Best General Interest Website</td> <td>Hawk and The Excellentway Society(TM)</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2018</td> <td><a href="/iac/winner/17364/westwerk-wins-2018-iac-award-for-musical-instrument-museum.html">Musical Instrument Museum</a></td> <td>Best General Interest Website</td> <td>Westwerk</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2015</td> <td><a href="/iac/winner/14523/innocean-usa-wins-2015-iac-award-for-becausefutbol.html">#BecauseFutbol</a></td> <td>Best Advertising Social Media Campaign, Best Automobile Social Media Campaign, Best Design Social Media Campaign, Best Events Social Media Campaign, Best General Interest Social Media Campaign</td> <td>INNOCEAN USA</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2015</td> <td><a href="/iac/winner/14470/klick-inc-wins-2015-iac-award-for-epic-holiday-office-remix.html">Epic Holiday Office Remix</a></td> <td>Best General Interest Online Video, Best Music Online Video</td> <td>Klick Inc.</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2014</td> <td><a href="/iac/winner/13384/angelvision-technologies-wins-2014-iac-award-for-everybody-looks.html">Everybody Looks</a></td> <td>Best Entertainment Online Video, Best Toy & Hobby Online Video</td> <td>AngelVision Technologies</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2014</td> <td><a href="/iac/winner/12948/street-finance-branded-content-series-wins-2014-iac-award-for-street-finance-branded-content-series.html">Street Finance Branded Content Series</a></td> <td>Best General Interest Online Video</td> <td>Street Finance Branded Content Series</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2014</td> <td><a href="/iac/winner/12931/travel-through-time-with-teb-wins-2014-iac-award-for-travel-through-time-with-teb.html">Travel through Time with TEB</a></td> <td>Best General Interest Social Media Campaign</td> <td>Travel through Time with TEB</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2014</td> <td><a href="/iac/winner/10767/marcus-thomas-llc-wins-2014-iac-award-for-cuyahoga-county-public-library.html">Cuyahoga County Public Library</a></td> <td>Best General Interest Website</td> <td>Marcus Thomas LLC</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2012</td> <td><a href="/iac/winner/8625/the-studio-at-conde-nast-wins-2012-iac-award-for-mary-kay---diary-of-a-beauty-blogger.html">Mary Kay - Diary of a Beauty Blogger</a></td> <td>Best General Interest Online Video</td> <td>The Studio at Conde Nast</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2011</td> <td><a href="/iac/winner/7925/aristotle-wins-2011-iac-award-for-arkansas-state-parks-app.html">Arkansas State Parks App</a></td> <td>Best General Interest Mobile Application</td> <td>Aristotle</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2011</td> <td><a href="/iac/winner/7922/conde-nast-studio--wins-2011-iac-award-for-fage-wired-take-over.html">FAGE Wired Take Over</a></td> <td>Best General Interest Rich Media Online Ad</td> <td>Conde Nast Studio </td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2009</td> <td><a href="/iac/winner/6338/quilogy--winchester-wins-2009-iac-award-for-winchester-rifle-ballistics-calculator-silverlight-v2.html">Winchester Rifle Ballistics Calculator (Silverlight V2)</a></td> <td>Best General Interest Interactive Application</td> <td>Quilogy \ Winchester</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2009</td> <td><a href="/iac/winner/6651/drumroll-wins-2009-iac-award-for-picture-perfect-holiday.html">Picture Perfect Holiday</a></td> <td>Best General Interest Websites</td> <td>Drumroll</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2008</td> <td><a href="/iac/winner/5765/rokkan-wins-2008-iac-award-for-time-inc-corporate-website.html">Time Inc. Corporate Website</a></td> <td>Best General Interest Ads The Client Did Not Pick</td> <td>Rokkan</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2008</td> <td><a href="/iac/winner/5896/creative-i-advertising-and-interactive-media-wins-2008-iac-award-for-sonicwall-e-class-viral-game.html">SonicWALL E Class Viral Game</a></td> <td>Best General Interest Interactive Application</td> <td>Creative I Advertising and Interactive Media</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2008</td> <td><a href="/iac/winner/5870/creative-i-advertising-and-interactive-media-wins-2008-iac-award-for-speedifasti-website.html">Speedifasti Website</a></td> <td>Best General Interest Microsite/landing Page</td> <td>Creative I Advertising and Interactive Media</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2008</td> <td><a href="/iac/winner/5898/creative-i-advertising-and-interactive-media-wins-2008-iac-award-for-sonicwall-e-class-viral-game.html">SonicWALL E Class Viral Game</a></td> <td>Best General Interest Rich Media Online Campaign</td> <td>Creative I Advertising and Interactive Media</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2007</td> <td><a href="/iac/winner/4833/overland-agency-wins-2007-iac-award-for-soloflex-microsite.html">Soloflex microsite</a></td> <td>Best General Interest Microsite/landing Page</td> <td>Overland Agency</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2005</td> <td><a href="/iac/winner/3630/tmx-communications-wins-2005-iac-award-for-stan-rapp-website.html">Stan Rapp Website</a></td> <td>Best General Interest Microsite/landing Page</td> <td>TMX Communications</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2003</td> <td><a href="/iac/winner/3171/small-army-wins-2003-iac-award-for-boston-bodyworker-holiday-promotion.html">Boston Bodyworker Holiday Promotion</a></td> <td>Best General Interest Email Marketing Message Using Rich Media</td> <td>Small Army</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2003</td> <td><a href="/iac/winner/2808/destiny-media-technologies-wins-2003-iac-award-for-our-time-to-shine.html">Our Time to Shine</a></td> <td>Best General Interest Interactive Broadcast/streaming Advertisement</td> <td>Destiny Media Technologies</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2003</td> <td><a href="/iac/winner/3176/familyfuncom-wins-2003-iac-award-for-familyfuncom-weekender.html">FamilyFun.com Weekender</a></td> <td>Best General Interest Newsletter Html Email Campaign</td> <td>FamilyFun.com</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2003</td> <td><a href="/iac/winner/2819/marc-usa-advertising-wins-2003-iac-award-for-feel-the-fury-web-banner.html">Feel the Fury Web Banner</a></td> <td>Best General Interest Rich-media Advertisement</td> <td>MARC USA Advertising</td> </tr> <tr><td colspan="4" height="5"> </td></tr> <tr style="outline: 5px solid #bbbbbb;"> <td>2003</td> <td><a href="/iac/winner/3073/general-electricatmospherebbdo-wins-2003-iac-award-for-general-electric-2003-imagination-at-work-online-campaign.html">General Electric: 2003 Imagination At Work Online Campaign</a></td> <td>Best General Interest Rich-media Campaign</td> <td>General Electric/AtmosphereBBDO</td> </tr> <tr><td colspan="4" height="5"> </td></tr> </table> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>The Internet Advertising Competition Awards evaluates all forms of online advertising including:</p> <table width=600> <tr><td><a href="/iac/medium/Online-Ad/best-online-ad.html">Online Ad</a></td><td><a href="/iac/medium/Online-Campaign/best-online-ad-campaign.html">Online Campaign</a></td></tr> <tr><td><a href="/iac/medium/Rich-Media-Online-Ad/best-rich-media-online-ad.html">Rich Media Online Ad</a></td><td><a href="/iac/medium/Rich-Media-Online-Campaign/best-rich-media-online-ad-campaign.html">Rich Media Online Campaign</a></td></tr> <tr><td><a href="/iac/medium/Email-Message/best-email-message-ad.html">Email Message</a></td><td><a href="/iac/medium/Email-Message-Campaign/best-email-message-campaign.html">Email Message Campaign</a></td></tr> <tr><td><a href="/iac/medium/Online-Newsletter-Campaign/best-online-newsletter-campaign-ad.html">Online Newsletter Campaign</a></td><td><a href="/iac/medium/Microsite_landing-page/best-microsite-landing-page.html">Microsite/Landing Page</a></td></tr> <tr><td><a href="/iac/medium/Website/best-website-ad.html">Website</a></td><td><a href="/iac/medium/Interactive-Application/best-interactive-application.html">Interactive Application</a></td></tr> <tr><td><a href="/iac/medium/Mobile-Application/best-mobile-app.html">Mobile Application</a></td><td><a href="/iac/medium/Online-Video/best-online-video.html">Online Video</a></td></tr> <tr><td><a href="/iac/medium/Integrated-Ad-Campaign/best-integrated-ad-campaign-ad.html">Integrated Ad Campaign</a></td><td><a href="/iac/medium/Online-Video-campaign/best-online-video-campaign.html">Online Video campaign</a></td></tr> <tr><td><a href="/iac/medium/Social-Media-campaign/best-Social-Media-campaign.html">Social Media campaign</a></td><td><a href="/iac/medium/Voice-skill-or-action/best-Voice-skill-or-action-ad.html">Voice skill or action</a></td></tr> </table> <p> </p> <p>To view other industry winners, please click on the link below:</p> <p> | <a href="/iac/category/Advertising/best-advertising-ad.html">Advertising</a> | <a href="/iac/category/Advocacy/best-advocacy-ad.html">Advocacy</a> | <a href="/iac/category/Airline/best-airline-ad.html">Airline</a> | <a href="/iac/category/Architecture/best-architecture-ad.html">Architecture</a> | <a href="/iac/category/Arts/best-arts-ad.html">Arts</a> | <a href="/iac/category/Associations/best-associations-ad.html">Associations</a> | <a href="/iac/category/Automobile/best-automobile-ad.html">Automobile</a> | <a href="/iac/category/B2B/best-b2b-ad.html">B2B</a> | <a href="/iac/category/Bank/best-bank-ad.html">Bank</a> | <a href="/iac/category/Beverage/best-beverage-ad.html">Beverage</a> | <a href="/iac/category/Biotechnology/best-biotechnology-ad.html">Biotechnology</a> | <a href="/iac/category/Blockchain/best-blockchain-ad.html">Blockchain</a> | <a href="/iac/category/Blog/best-blog-ad.html">Blog</a> | <a href="/iac/category/Catalog/best-catalog-ad.html">Catalog</a> | <a href="/iac/category/Computer2_Hardware/best-computer2_hardware-ad.html">Computer: Hardware</a> | <a href="/iac/category/Computer2_Software/best-computer2_software-ad.html">Computer: Software</a> | <a href="/iac/category/Construction/best-construction-ad.html">Construction</a> | <a href="/iac/category/Consulting/best-consulting-ad.html">Consulting</a> | <a href="/iac/category/Consumer_Goods/best-consumer_goods-ad.html">Consumer Goods</a> | <a href="/iac/category/Cooking_and_Recipe/best-cooking_and_recipe-ad.html">Cooking and Recipe</a> | <a href="/iac/category/Credit_Union/best-credit_union-ad.html">Credit Union</a> | <a href="/iac/category/Crypto_Currency/best-crypto_currency-ad.html">Crypto Currency</a> | <a href="/iac/category/Design/best-design-ad.html">Design</a> | <a href="/iac/category/Directory_or_Search_Engine/best-directory_or_search_engine-ad.html">Directory or Search Engine</a> | <a href="/iac/category/Education/best-education-ad.html">Education</a> | <a href="/iac/category/Electronics/best-electronics-ad.html">Electronics</a> | <a href="/iac/category/Employment/best-employment-ad.html">Employment</a> | <a href="/iac/category/Energy/best-energy-ad.html">Energy</a> | <a href="/iac/category/Entertainment/best-entertainment-ad.html">Entertainment</a> | <a href="/iac/category/Environmental/best-environmental-ad.html">Environmental</a> | <a href="/iac/category/Events/best-events-ad.html">Events</a> | <a href="/iac/category/E-Zine/best-e-zine-ad.html">E-Zine</a> | <a href="/iac/category/Faith-based/best-faith-based-ad.html">Faith-based</a> | <a href="/iac/category/Family/best-family-ad.html">Family</a> | <a href="/iac/category/Fashion_or_Beauty/best-fashion_or_beauty-ad.html">Fashion or Beauty</a> | <a href="/iac/category/Financial_Services/best-financial_services-ad.html">Financial Services</a> | <a href="/iac/category/Food_Industry/best-food_industry-ad.html">Food Industry</a> | <a href="/iac/category/General_Interest/best-general_interest-ad.html">General Interest</a> | <a href="/iac/category/Government/best-government-ad.html">Government</a> | <a href="/iac/category/Health_Care/best-health_care-ad.html">Health Care</a> | <a 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