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data-contentful-entry-id="6jOVdYMvWVnvc139NM8Ver" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6jOVdYMvWVnvc139NM8Ver" class="sc-aa86c526-0 fWxENJ sc-f7542856-0 jIeEaJ"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc"><span class="sc-8529601e-0 evLpjd"><img alt="Man looking at phone giving thumbs up with Amplify dashboard" data-contentful-id="4nPNaQiCCZpNo2kzL4SNtl" data-contentful-entry-id="4nPNaQiCCZpNo2kzL4SNtl" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1800" height="1500" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6GsvMENDX9PcLlbZdjjuXW%2Fea9be66d5f091b116ed9c7ca2cd4450a%2FAmplify_Hero_3x.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6GsvMENDX9PcLlbZdjjuXW%2Fea9be66d5f091b116ed9c7ca2cd4450a%2FAmplify_Hero_3x.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6GsvMENDX9PcLlbZdjjuXW%2Fea9be66d5f091b116ed9c7ca2cd4450a%2FAmplify_Hero_3x.png&w=3840&q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><div class="sc-d0da441b-0 kTddcc"><h1 class="sc-9827fdd0-0 gTIfUQ sc-f7542856-3 dvWliN"><span>Boost reach with the <span class="shortcode">no. 1 employee advocacy platform</span></span></h1><div class="sc-f7542856-4 hTTrpq"><p>Increase brand awareness and boost your social presence with Hootsuite employee advocacy tools. Hootsuite Amplify makes it easy for your employees to share your content, massively extending your social reach.</p></div><div class="sc-f7542856-5 hOeKKB"><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><button to="" data-contentful-entry-id="4QRbm304O2lVzU2b2hQ25q" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="4QRbm304O2lVzU2b2hQ25q" data-target="#:R7gadm:" data-ga-track-id="employee_advocacy_demo_button" class="sc-84c8dcdb-2 jWPGCS">Book a demo</button></span></div></div></div></div></div></div></div><div data-contentful-id="zeUqAitO8dzfcWVXkXNHP" class="sc-aa86c526-0 eJllJS"><div class="sc-aa86c526-1 jsmAvg grid"><div class="sc-aa86c526-2 gmzuSv"><div data-contentful-id="5ihWCAlIRshRVqqWwl27Um" class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">200%</div><div class="sc-6a910af3-1 giOSUM">Higher click-through rate when an employee shares content, compared to when a company shares it</div><div class="sc-6a910af3-2 kOsQEe"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://business.linkedin.com/content/dam/me/business/en-us/elevate/Resources/pdf/official-guide-to-employee-advocacy-ebook.pdf" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="8jklLJKqm3smf65CG6xTP" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="8jklLJKqm3smf65CG6xTP" rel="noopener noreferrer" aria-label="Click here to read the source">LinkedIn</a></span></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div data-contentful-id="G9IprUO8STpE2TM4Owthk" class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">8X</div><div class="sc-6a910af3-1 giOSUM">More engagement when content is shared by employees compared to businesses</div><div class="sc-6a910af3-2 kOsQEe"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://www.socialmediatoday.com/news/smt-employee-advocacy-survey-2019-part-1-the-current-state-of-employee-a/563018/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="lR3O14rFEvNzOB3qC67Eh" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="lR3O14rFEvNzOB3qC67Eh" rel="noopener noreferrer" aria-label="Click here to read the source">Social Media Today</a></span></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div data-contentful-id="5Gvak5sceitgXmtTW6oYKn" class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">$839k</div><div class="sc-6a910af3-1 giOSUM">In advertising costs saved by Hootsuite customers over three years to achieve the same reach</div><div class="sc-6a910af3-2 kOsQEe"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" target="_blank" data-contentful-entry-id="268NjZsrNcoRftiN7svdDk" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="268NjZsrNcoRftiN7svdDk" rel="noopener noreferrer" aria-label="Click here to read the case study" href="/resources/amplify-case-study">Amplify Case Study</a></span></div></div></div></div></div></div></div><section data-contentful-entry-id="2EXXDFoHFTg2zfVnv0zMKV" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2EXXDFoHFTg2zfVnv0zMKV" class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 jlFYYW"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D kzPEvb"><div class="sc-4b357bdc-1 kbsRdy"><div class="sc-4b357bdc-3 gZkFrG"><h2 class="sc-9827fdd0-1 kIivKZ"><b>Turn your workforce into a megaphone for your brand</b></h2><p>Hootsuite Amplify serves up pre-approved, on-brand content for your employees to share across their social networks in seconds. <br/></p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><section data-contentful-id="3NJJd8ouZ63WrlFT2Sqwla" class="sc-de8257da-0 eoLxhH"><div order="0" class="sc-de8257da-1 iXPFye"><section data-contentful-entry-id="4MbpPIWNPAuXvyeUQ91PhD" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="4MbpPIWNPAuXvyeUQ91PhD" class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-3 gZkFrG"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Extend your social reach with less effort</span></h2><p>Attract new business with no extra effort. Research shows that 92% of an employee鈥檚 followers are new to the brand, which means exponential reach when employee advocates share company content to their networks.</p></div></div></div></section></div><div order="1" class="sc-de8257da-1 hiCfnA"><span class="sc-8529601e-0 evLpjd"><img alt="Graphic showing a social media post with engagements, likes, and tags" data-contentful-id="4o4EALtyEW8ZLtUoVnUMxP" data-contentful-entry-id="4o4EALtyEW8ZLtUoVnUMxP" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FCxI8CPttZ7vzcoZf0RvW8%2F8d20035327214dfaf62e08c9947226aa%2FAmplify-Brand_Message-600x400_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FCxI8CPttZ7vzcoZf0RvW8%2F8d20035327214dfaf62e08c9947226aa%2FAmplify-Brand_Message-600x400_2x.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FCxI8CPttZ7vzcoZf0RvW8%2F8d20035327214dfaf62e08c9947226aa%2FAmplify-Brand_Message-600x400_2x.png&w=1200&q=75"/></span></div></section></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><section data-contentful-id="7vI6vK9gFcnPYqsuJGFBSY" class="sc-de8257da-0 eoLxhH"><div order="0" class="sc-de8257da-1 iXPFye"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite Amplify dashboard with weekly share goals" data-contentful-id="50BZwS4iTEdOd6IbQU8hS9" data-contentful-entry-id="50BZwS4iTEdOd6IbQU8hS9" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7ezsqqQlueumf7yj67Ro9Z%2F0ac2406b30bfcda7c1e3edfdc37d99fc%2FAmplify-SaveMoney-600x400_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7ezsqqQlueumf7yj67Ro9Z%2F0ac2406b30bfcda7c1e3edfdc37d99fc%2FAmplify-SaveMoney-600x400_2x.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7ezsqqQlueumf7yj67Ro9Z%2F0ac2406b30bfcda7c1e3edfdc37d99fc%2FAmplify-SaveMoney-600x400_2x.png&w=1200&q=75"/></span></div><div order="1" class="sc-de8257da-1 hiCfnA"><section data-contentful-entry-id="IYwoBOQmDPTO6CvgIQfm5" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="IYwoBOQmDPTO6CvgIQfm5" class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-3 gZkFrG"><h2 class="sc-9827fdd0-1 kIivKZ"><b>Save money by promoting organically</b></h2><p>Reach the same number of people as you would with paid ads at no extra cost with employee amplification tools. Tap into the power of employees' networks and drive real ROI.</p></div></div></div></section></div></section></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><section data-contentful-id="4o9bn4XpAYkLAS8m92T6KD" class="sc-de8257da-0 eoLxhH"><div order="0" class="sc-de8257da-1 iXPFye"><section data-contentful-entry-id="1RJ6JvwAhXJ9R348R54jGc" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1RJ6JvwAhXJ9R348R54jGc" class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-3 gZkFrG"><h2 class="sc-9827fdd0-1 kIivKZ"><b>Save time and stand out with AI</b></h2><p>Hootsuite鈥檚 built-in AI content writer will instantly craft captions and content you can use to create posts in Amplify. And then your team can share them in just one click.</p><p></p></div></div></div></section></div><div order="1" class="sc-de8257da-1 hiCfnA"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite AI writing tool" data-contentful-id="58OQ855T9eDWBx4Aso5hFz" data-contentful-entry-id="58OQ855T9eDWBx4Aso5hFz" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5uxSgO7rHQxr08K8yOzTk4%2Fafb1468e5d6cc441500a9adf15f38f6d%2FLove-Island-Paid-Social-6-AI-Copy_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5uxSgO7rHQxr08K8yOzTk4%2Fafb1468e5d6cc441500a9adf15f38f6d%2FLove-Island-Paid-Social-6-AI-Copy_2x.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5uxSgO7rHQxr08K8yOzTk4%2Fafb1468e5d6cc441500a9adf15f38f6d%2FLove-Island-Paid-Social-6-AI-Copy_2x.png&w=1200&q=75"/></span></div></section></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><section data-contentful-id="3FMbRd7ZAUFHTPuESL7S6Y" class="sc-de8257da-0 eoLxhH"><div order="0" class="sc-de8257da-1 iXPFye"><span class="sc-8529601e-0 evLpjd"><img alt="Social media post that reads "we're hiring" with share button" data-contentful-id="3Yyw5aIfLxJH0NmlzC2YHC" data-contentful-entry-id="3Yyw5aIfLxJH0NmlzC2YHC" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7urY1OgB7rEXJbLJm4MOYC%2F3e7dbb1036a94843f876c1bd522eee72%2FAmplify-Attract-600x400_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7urY1OgB7rEXJbLJm4MOYC%2F3e7dbb1036a94843f876c1bd522eee72%2FAmplify-Attract-600x400_2x.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7urY1OgB7rEXJbLJm4MOYC%2F3e7dbb1036a94843f876c1bd522eee72%2FAmplify-Attract-600x400_2x.png&w=1200&q=75"/></span></div><div order="1" class="sc-de8257da-1 hiCfnA"><section data-contentful-entry-id="h1d87IRVayFbHGxBzNqMx" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="h1d87IRVayFbHGxBzNqMx" class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-3 gZkFrG"><h2 class="sc-9827fdd0-1 kIivKZ"><b>Attract top talent and showcase company culture</b></h2><p>People teams use Hootsuite employee advocacy tools for hiring, creating an employer brand, showcasing company culture, and more. <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://blog.hootsuite.com/employee-advocacy-for-recruitment/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://blog.hootsuite.com/employee-advocacy-for-recruitment/">Learn more</a></span> about how companies leverage employee advocacy to entice top talent. </p></div></div></div></section></div></section></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><section data-contentful-id="6VMYgHzB9pcgVjzmdJgFb6" class="sc-de8257da-0 eoLxhH"><div order="0" class="sc-de8257da-1 iXPFye"><section data-contentful-entry-id="1Sp1L4ShC6mQANv2oy097Q" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1Sp1L4ShC6mQANv2oy097Q" class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-3 gZkFrG"><h2 class="sc-9827fdd0-1 kIivKZ"><b>Reach your business goals faster</b></h2><p>Encourage employees to share content that helps support your specific business goals. Promote products or services, provide strategic guidance to customers, share company announcements, and more.</p></div></div></div></section></div><div order="1" class="sc-de8257da-1 hiCfnA"><span class="sc-8529601e-0 evLpjd"><img alt="Robot on laptop with graphics showing performance metrics" data-contentful-id="cYYvaekxd42Lmeu0LydAb" data-contentful-entry-id="cYYvaekxd42Lmeu0LydAb" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FuYLJoAUTd3HPZuHPfOVx8%2Fde19b0464015d4385e4832aef6d5d6f4%2FAccordion-block-analytics.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FuYLJoAUTd3HPZuHPfOVx8%2Fde19b0464015d4385e4832aef6d5d6f4%2FAccordion-block-analytics.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FuYLJoAUTd3HPZuHPfOVx8%2Fde19b0464015d4385e4832aef6d5d6f4%2FAccordion-block-analytics.png&w=1200&q=75"/></span></div></section></div></section><div data-contentful-id="5wEmEespb0E1AjrLlHy9gS" class="sc-fec034cc-0 fQzvFv"></div><div data-contentful-id="5wEmEespb0E1AjrLlHy9gS" class="sc-fec034cc-0 fQzvFv"></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="1VMQeQvqozNQjnzvHup87o" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1VMQeQvqozNQjnzvHup87o" class="sc-aa86c526-0 fWxENJ"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc"><div data-contentful-id="2F8hE8Bt5JsrfozhYXHrVr" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ"><b>Connect with your team's favorite tools</b></h2><p>Hootsuite鈥檚 employee advocacy platform is designed to help your team share meaningful content on the go with the tools they already use.</p></div></div></div></div></div></div></div><div data-contentful-id="6M3y8UYbbQRZM8OsS7h6j5" class="sc-aa86c526-0 eJllJS"><div class="sc-aa86c526-1 hnmqaB grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="Microsoft Teams logo" data-contentful-id="3ah6r0BvosvRvW6X5kWyDH" data-contentful-entry-id="3ah6r0BvosvRvW6X5kWyDH" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2GFhLOlxAYXIpGENRo6lyk%2Ffa013d104c7b0d21828b39643c92898e%2FMicrosoft_Teams-Logo.wine.png&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2GFhLOlxAYXIpGENRo6lyk%2Ffa013d104c7b0d21828b39643c92898e%2FMicrosoft_Teams-Logo.wine.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2GFhLOlxAYXIpGENRo6lyk%2Ffa013d104c7b0d21828b39643c92898e%2FMicrosoft_Teams-Logo.wine.png&w=256&q=75"/></span></div></div><div data-contentful-id="3sbcQIE37kWHaUNtSG6iYA" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>Microsoft Teams</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p>Add Amplify to Microsoft Teams and easily share content to social media networks right from your Teams dashboard.</p><p><br/></p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a href="https://appsource.microsoft.com/en-us/product/office/WA200003153?tab=Overview&exp=ubp8" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="4x8hCtN33CbomOTj2J8fqY" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="4x8hCtN33CbomOTj2J8fqY" data-ga-track-id="employee_advocacy_microsoftteams_learnmore" aria-label="Learn more about Microsoft">Learn more</a></span></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="Slack logo" data-contentful-id="4dBpgQ7tezAnzDPgodDbD1" data-contentful-entry-id="4dBpgQ7tezAnzDPgodDbD1" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1EK13QtVWCwGWQE3u9b1b6%2Ff15fd8fa28a194aa83e58b250bb95a1c%2F306_Slack_logo-512.webp&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1EK13QtVWCwGWQE3u9b1b6%2Ff15fd8fa28a194aa83e58b250bb95a1c%2F306_Slack_logo-512.webp&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1EK13QtVWCwGWQE3u9b1b6%2Ff15fd8fa28a194aa83e58b250bb95a1c%2F306_Slack_logo-512.webp&w=256&q=75"/></span></div></div><div data-contentful-id="e0wEltUDrE7rZ23uw6Tfx" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>Slack</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p>View a Slack feed showing content created and approved by your organization and share what you want in a few clicks.</p><p><br/></p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a href="https://slack.com/apps/A037WR8FJ91-amplify-by-hootsuite" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="2lfJTuVcclXYcDbucIFle" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2lfJTuVcclXYcDbucIFle" data-ga-track-id="employee_advocacy_slack_learnmore" aria-label="Learn more about Slack">Learn more</a></span></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="UpContent logo" data-contentful-id="4pdDt2sIM12nESHKBVwqfW" data-contentful-entry-id="4pdDt2sIM12nESHKBVwqfW" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4oH9uYJuHGMZy8sT89lX7Z%2Fddceb28d5237d3dc623b90c6e421cf7d%2Fcbu256.png&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4oH9uYJuHGMZy8sT89lX7Z%2Fddceb28d5237d3dc623b90c6e421cf7d%2Fcbu256.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4oH9uYJuHGMZy8sT89lX7Z%2Fddceb28d5237d3dc623b90c6e421cf7d%2Fcbu256.png&w=256&q=75"/></span></div></div><div data-contentful-id="zSthKtfvixME6W01snCAZ" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>UpContent</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p>Surface fresh, engaging content and turn your employees into industry thought leaders with UpContent content curation tools.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a href="https://apps.hootsuite.com/apps/upcontent" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="6sKr7Ds0hUwgdsJL9BuZM3" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6sKr7Ds0hUwgdsJL9BuZM3" data-ga-track-id="employee_advocacy_upcontent_learnmore" aria-label="Learn more about UpContent">Learn more</a></span></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="TINT logo " data-contentful-id="7dRDNek02vZswrzkR3dpME" data-contentful-entry-id="7dRDNek02vZswrzkR3dpME" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F20jfWnIkzrXvNZGDdIrf8F%2Fe74afa0d7202b04148a064e37ba7fb13%2Flogo_256.png&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F20jfWnIkzrXvNZGDdIrf8F%2Fe74afa0d7202b04148a064e37ba7fb13%2Flogo_256.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F20jfWnIkzrXvNZGDdIrf8F%2Fe74afa0d7202b04148a064e37ba7fb13%2Flogo_256.png&w=256&q=75"/></span></div></div><div data-contentful-id="6V95yKtlq1OP08JP1OxfCI" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>TINT</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p>Reach the right audience with trusted user-generated content, legal rights management, campaign and content builders, and an enterprise UGC platform.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a href="https://apps.hootsuite.com/apps/tint" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="1E728QrhgPPdBHjnSJE85f" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1E728QrhgPPdBHjnSJE85f" data-ga-track-id="employee_advocacy_tint_learnmore" aria-label="Learn more about TINT">Learn more</a></span></div></div></div></div></div></div></div></div><div data-contentful-id="5wEmEespb0E1AjrLlHy9gS" class="sc-fec034cc-0 fQzvFv"></div><div data-contentful-id="5wEmEespb0E1AjrLlHy9gS" class="sc-fec034cc-0 fQzvFv"></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="28KvHnYXzqOWfK0D4Kj97O" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="28KvHnYXzqOWfK0D4Kj97O" class="sc-aa86c526-0 eJllJS"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 jzDyNv"><div data-contentful-id="1SpPVTZjiPUGKVEr4fKZdA" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ"><span>See how far Amplify can take your message</span></h2><p>Thinking of implementing an employee advocacy program? Use this free tool to calculate your potential reach with Amplify.</p></div></div></div></div></div></div></div><div data-contentful-id="6wI7r9MQZiPH2SOFk4lUfb" class="sc-aa86c526-0 eJllJS"><div class="sc-aa86c526-1 fwfed grid"><div class="sc-aa86c526-2 gmzuSv"><div class="amplify-calculator"><form class="form amplify-calculator__input"><div class="row amplify-calculator__input__fields"><div class="amplify-calculator__input__item socialReachInputs"><label class="amplify-calculator__input__label" for="employeeInput"><input type="text" class="input input--sm" name="employeeInput" id="employeeInput" placeholder="10000"/><span class="amplify-calculator__input__label__text">Employees</span></label></div><div class="amplify-calculator__input__item socialReachInputs"><label class="amplify-calculator__input__label" for="twitterInput"><input type="text" class="input input--sm" name="twitterInput" id="twitterInput" placeholder="300000"/><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 14" width="16px" height="16px"><title>twitter</title><path d="M15.962 2.264c-.57.239-1.162.43-1.778.502A3.158 3.158 0 0 0 15.56 1.02a6.14 6.14 0 0 1-1.967.765 3.156 3.156 0 0 0-2.3-1.005c-1.73 0-3.104 1.412-3.104 3.134 0 .24.023.479.07.718-2.582-.12-4.881-1.388-6.398-3.277a3.203 3.203 0 0 0-.426 1.578c0 1.1.545 2.058 1.374 2.608a3.282 3.282 0 0 1-1.398-.383v.048c0 1.53 1.066 2.799 2.488 3.086a3.16 3.16 0 0 1-.83.12c-.189 0-.402-.025-.592-.048a3.122 3.122 0 0 0 2.915 2.176 6.258 6.258 0 0 1-3.863 1.34 7.11 7.11 0 0 1-.734-.048 8.967 8.967 0 0 0 4.763 1.388c5.735 0 8.863-4.785 8.863-8.947v-.407a6.578 6.578 0 0 0 1.54-1.602z"></path></svg><span class="amplify-calculator__input__label__text">followers</span></label></div><div class="amplify-calculator__input__item socialReachInputs"><label class="amplify-calculator__input__label" for="facebookInput"><input type="text" class="input input--sm" name="facebookInput" id="facebookInput" placeholder="650000"/><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 16" width="16px" height="16px"><title>facebook</title><path d="M2.816 15.038V8.391H.69v-2.59h2.126V3.89c0-2.217 1.287-3.424 3.166-3.424.9 0 1.674.07 1.9.102v2.317H6.578c-1.022 0-1.22.511-1.22 1.262V5.8h2.438L7.48 8.391H5.36v6.647H2.815z"></path></svg><span class="amplify-calculator__input__label__text">likes</span></label></div><div class="amplify-calculator__input__item socialReachInputs"><label class="amplify-calculator__input__label" for="linkedinInput"><input type="text" class="input input--sm" name="linkedinInput" id="linkedinInput" placeholder="50000"/><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" width="16px" height="16px"><title>linkedin</title><path d="M3.398 14.756H.502V5.294h2.896zM1.97 4.013C1.033 4.013.299 3.27.299 2.32S1.032.625 1.971.625c.938 0 1.672.744 1.672 1.694 0 .91-.734 1.694-1.672 1.694zm12.318 10.743h-2.896V10.17c0-1.116 0-2.52-1.51-2.52-1.508 0-1.753 1.198-1.753 2.437v4.67H5.233V5.293h2.774v1.281h.04c.368-.744 1.346-1.529 2.733-1.529 2.937 0 3.467 1.942 3.467 4.504v5.206h.04z"></path></svg><span class="amplify-calculator__input__label__text">followers</span></label></div></div><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><button type="submit" class="sc-84c8dcdb-2 jWPGCS">Calculate Your Reach</button></span></form></div></div></div></div><div data-contentful-id="5wEmEespb0E1AjrLlHy9gS" class="sc-fec034cc-0 fQzvFv"></div><div data-contentful-id="5wEmEespb0E1AjrLlHy9gS" class="sc-fec034cc-0 fQzvFv"></div><div data-contentful-id="7i7B0GGaODWaI9o5ftByIx" class="sc-fec034cc-0 cdnNCC"></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="5ETkEdGJIYKn74JPW3zrSg" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="5ETkEdGJIYKn74JPW3zrSg" class="sc-aa86c526-0 ljzLJP sc-dc9e2d87-0 hunKYh"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri"><span class="sc-8529601e-0 evLpjd"><img alt="Man on laptop using Hootsuite Amplify" data-contentful-id="6FCYrV9wtrRVbfQNEB7uA6" data-contentful-entry-id="6FCYrV9wtrRVbfQNEB7uA6" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1201" height="601" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2U43v5T3hNjKPIvyamChKK%2Fd8c767c967f552c34759264f7626a850%2FAmplify-Footer-700x350_2x.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2U43v5T3hNjKPIvyamChKK%2Fd8c767c967f552c34759264f7626a850%2FAmplify-Footer-700x350_2x.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2U43v5T3hNjKPIvyamChKK%2Fd8c767c967f552c34759264f7626a850%2FAmplify-Footer-700x350_2x.png&w=3840&q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri sc-dc9e2d87-3 kuZWNg"><div 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Amplify: Employee Advocacy Platform","description":"Boost engagement rate by 8X with the help of Amplify, Hootsuite's employee advocacy tool that makes sharing company content a breeze.","image":null,"noIndex":null,"noFollow":null,"twitterCard":null,"twitterTitle":null,"twitterDescription":null,"twitterUrl":null,"twitterSite":null,"ogTitle":null,"ogUrl":null,"ogDescription":null,"ogSiteName":null,"ogLocale":null,"canonical":null,"structuredData":null}}},"slug":"/platform/employee-advocacy","_nextI18Next":{"initialI18nStore":{"en-US":{"translation":{"404":"404","500":"500","Next slide":"Next slide","Previous slide":"Previous slide","TikTok video":"TikTok video","filter updated":"filter updated","Filter":"Filter","Apply":"Apply","Clear":"Clear","App Store":"App Store","Google Play":"Google Play","Hootsuite Inc. All Rights Reserved.":"Hootsuite Inc. All Rights Reserved.","Get Hootsuite for iOS on the App Store":"Get Hootsuite for iOS on the App Store","Get Hootsuite for Android on the Google Play Store":"Get Hootsuite for Android on the Google Play Store","Footer":"Footer","Language selector":"Language selector","Hootsuite homepage":"Hootsuite homepage","Legal Center":"Legal Center","Trust Center":"Trust Center","Privacy":"Privacy","Cookie preferences":"Cookie preferences","Accessibility":"Accessibility","Find Hootsuite on Instagram":"Find Hootsuite on Instagram","Find Hootsuite on Facebook":"Find Hootsuite on Facebook","Find Hootsuite on Twitter":"Find Hootsuite on Twitter","Find Hootsuite on Youtube":"Find Hootsuite on Youtube","Find Hootsuite on LinkedIn":"Find Hootsuite on LinkedIn","Find Hootsuite on Pinterest":"Find Hootsuite on Pinterest","Find Hootsuite on TikTok":"Find Hootsuite on TikTok","Score":"Score","Log Out":"Log Out","Dashboard":"Dashboard","link to help page":"link to help page","Need Help?":"Need Help?","Log In":"Log In","Start your free trial":"Start your free trial","homepage":"homepage","close navigation menu":"close navigation menu","Go back to {{previousMenu}}":"Go back to {{previousMenu}}","open navigation menu":"open navigation menu","back to previous menu section":"back to previous menu section","Main menu":"Main menu","What you鈥檒l learn":"What you鈥檒l learn","animation start stop":"animation start stop","page {{pageNumber}}":"page {{pageNumber}}","go to page {{pageNumber}}":"go to page {{pageNumber}}","previous page":"previous page","next page":"next page","or":"or","Current plan":"Current plan","Contact Sales":"Contact Sales","See What It Includes":"See What It Includes","Learn more about the {{planName}} Plan":"Learn more about the {{planName}} Plan","Learn More":"Learn More","per year":"per year","per month":"per month","Custom":"Custom","Try for free!":"Try for free!","Learn more about {{name}}":"Learn more about {{name}}","Includes {{feature}}":"Includes {{feature}}","Does not include {{feature}}":"Does not include {{feature}}","social accounts":"social accounts","Schedule {{numberOfPosts}} posts":"Schedule {{numberOfPosts}} posts","plus":"plus","Compare Hootsuite features side-by-side":"Compare Hootsuite features side-by-side","mo, billed annually":"mo, billed annually","per month, billed annually":"per month, billed annually","Legend":"Legend","Included with plan":"Included with plan","Not included with plan":"Not included with plan","* Available with multiple users":"* Available with multiple users","Contact for pricing":"Contact for pricing","Copied to Clipboard!":"Copied to Clipboard!","Skip to content":"Skip to content","Read more on LinkedIn":"Read more on LinkedIn","View on website":"View on website","sub navigation":"sub navigation","Employees":"Employees","followers":"followers","likes":"likes","Calculate Your Reach":"Calculate Your Reach","This field is required.":"This field is required.","Please enter a number.":"Please enter a number.","The potential impact of employee advocacy:":"The potential impact of employee advocacy:","new people could be seeing your content":"new people could be seeing your content","potential increase in your social reach":"potential increase in your social reach","Here is how we calculate these numbers":"Here is how we calculate these numbers","To calculate your maximum social reach, we add together all of your followers and fans.":"To calculate your maximum social reach, we add together all of your followers and fans.","To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.":"To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.","Your current maximum social reach":"Your current maximum social reach","Your potential social reach with Amplify":"Your potential social reach with Amplify","Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.":"Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.","Something went wrong, refresh and try again.":"Something went wrong, refresh and try again.","Generate Content":"Generate Content","Reset":"Reset","Type Your {{label}}":"Type Your {{label}}","--":"--","Validating Email...":"Validating Email...","Your Email has been validated!":"Your Email has been validated!","Invalid Email":"Invalid Email"," - did you mean":" - did you mean"," - please check and try again.":" - please check and try again.","Invalid Email format, please check and try again.":"Invalid Email format, please check and try again.","We were unable to validate your email, please check and try again.":"We were unable to validate your email, please check and try again.","Please verify you are not a robot to proceed":"Please verify you are not a robot to proceed","Sorry, this token has expired.":"Sorry, this token has expired.","Click here to get an updated validation token.":"Click here to get an updated validation token.","Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.":"Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.","Invalid token. Please try again or visit":"Invalid token. Please try again or visit","TechSoup":"TechSoup","to register your non-profit.":"to register your non-profit.","indicates required fields":"indicates required fields","Field must be filled":"Field must be filled","Choose file":"Choose file","Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.":"Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.","Apply using Goodstack":"Apply using Goodstack","Where is your organization registered?":"Where is your organization registered?","Please select...":"Please select...","If you can't find your country or region, it means that we may not support your country or region yet.":"If you can't find your country or region, it means that we may not support your country or region yet.","Next step":"Next step","What's the full name and nonprofit ID that is registered with the government?":"What's the full name and nonprofit ID that is registered with the government?","Organization Name":"Organization Name","Enter your organization name":"Enter your organization name","Registry Name":"Registry Name","Select registry name":"Select registry name","Organization registration ID":"Organization registration ID","Enter your organization registration ID":"Enter your organization registration ID","Evidence of your official nonprofit status":"Evidence of your official nonprofit status","What's the full legal name of your organization?":"What's the full legal name of your organization?","Search for your nonprofit":"Search for your nonprofit","Nonprofit name":"Nonprofit name","I can't find my nonprofit. I want to add it.":"I can't find my nonprofit. I want to add it.","page {{pageNumber}}, current page":"page {{pageNumber}}, current page","Previous":"Previous","Next":"Next","Learn more about":"Learn more about","Calculate your return":"Calculate your return","Calculate your investment":"Calculate your investment","Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?":"Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?","Follow the steps in this video":"Follow the steps in this video","https://www.youtube.com/watch?v=ixXUFiwdUl8":"https://www.youtube.com/watch?v=ixXUFiwdUl8","It鈥檚 a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.":"It鈥檚 a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.","Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.":"Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.","This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?":"This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?","Follow the steps in our blog post here.":"Follow the steps in our blog post here.","Add the total cost of your Facebook ads. This is the total campaign spend.":"Add the total cost of your Facebook ads. This is the total campaign spend.","For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign鈥攕uch as a white paper for lead generation鈥攊nclude that cost here.":"For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign鈥攕uch as a white paper for lead generation鈥攊nclude that cost here.","How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.":"How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.","Total Facebook visits from campaign":"Total Facebook visits from campaign","Landing page conversion rate":"Landing page conversion rate","Close rate":"Close rate","Lifetime customer value":"Lifetime customer value","Total ad spend":"Total ad spend","Content creation costs":"Content creation costs","Labor costs":"Labor costs","Please choose a value between {min}-{max}":"Please choose a value between {min}-{max}","Your Return On Investment":"Your Return On Investment","Total Revenue":"Total Revenue","Total Investment":"Total Investment","Leads":"Leads","Sales":"Sales","How to get the most out of this calculator":"How to get the most out of this calculator","For this calculator, we鈥檙e assuming you鈥檝e used three marketing tactics:":"For this calculator, we鈥檙e assuming you鈥檝e used three marketing tactics:","You鈥檝e launched a paid or organic campaign on Facebook":"You鈥檝e launched a paid or organic campaign on Facebook"," You鈥檝e used a dedicated landing page with some form of lead capture such as email sign-ups":" You鈥檝e used a dedicated landing page with some form of lead capture such as email sign-ups","You鈥檙e sending leads to a sales team who will then turn those leads into sales":"You鈥檙e sending leads to a sales team who will then turn those leads into sales","Note: Feel free to substitute Facebook for another social network.":"Note: Feel free to substitute Facebook for another social network.","Your data is beautiful. Share it.":"Your data is beautiful. Share it.","Did your campaign produce a mountain of money?":"Did your campaign produce a mountain of money?","Click the button below to share your results with your team, boss, clients, or supportive parent.":"Click the button below to share your results with your team, boss, clients, or supportive parent.","Copy Your Link":"Copy Your Link","Let's get you posting consistently and bring your engagement up":"Let's get you posting consistently and bring your engagement up","Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.":"Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.","Get your Twitter score":"Get your Twitter score","How many followers do you have?":"How many followers do you have?","What are your total engagements over the last 30 days?":"What are your total engagements over the last 30 days?","How many posts have you made over the last 30 days?":"How many posts have you made over the last 30 days?","Get my social score":"Get my social score","Freshly hatched":"Freshly hatched","Perfectly birdinary":"Perfectly birdinary","You've really outflown yourself!":"You've really outflown yourself!","Score breakdown":"Score breakdown","Follower":"Follower","Engagement":"Engagement","Frequency":"Frequency","See the details":"See the details","Try another account":"Try another account","Let鈥檚 go back home and start this adventure over again.":"Let鈥檚 go back home and start this adventure over again.","Homepage":"Homepage","Features":"Features","Resources":"Resources","Education":"Education","Blog":"Blog","Help":"Help","Compare Plans":"Compare Plans","Filter by":"Filter by","Topic":"Topic","Tag":"Tag","Loading...":"Loading...","Oops! We don't have anything on that topic yet.":"Oops! We don't have anything on that topic yet.","{{numberOfOffers}} available":"{{numberOfOffers}} available","click to see offers":"click to see offers","close":"close","*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.","Globally, the average social media practitioner makes":"Globally, the average social media practitioner makes","You make":"You make","more":"more","less":"less","than average.":"than average.","Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.":"Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.","How much do social media managers make? Find out if you鈥檙e getting paid\n as much as your peers in two seconds flat.":"How much do social media managers make? Find out if you鈥檙e getting paid\n as much as your peers in two seconds flat.","What is your annual salary in US dollars?":"What is your annual salary in US dollars?","Enter your salary in USD":"Enter your salary in USD","Please enter a valid salary amount":"Please enter a valid salary amount","Compare your salary":"Compare your salary","Save {{amount}}":"Save {{amount}}","{{discountPercentage}}% discount, save {{discountAmount}}*":"{{discountPercentage}}% discount, save {{discountAmount}}*","Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})":"Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})","Details":"Details","to":"to","Events":"Events","Please complete the form to watch":"Please complete the form to watch","Interested in learning more?":"Interested in learning more?","Request a Demo":"Request a Demo","Hootsuite Help Center":"Hootsuite Help Center","Search our help articles for answers or browse the resources below":"Search our help articles for answers or browse the resources below","What can we help you with?":"What can we help you with?","contact us":"contact us","Help articles":"Help articles","Need someone to help you?":"Need someone to help you?","Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.":"Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.","Get in touch with customer support:":"Get in touch with customer support:","Message us from your Hootsuite dashboard; or ":"Message us from your Hootsuite dashboard; or ","Email your account rep for support with your Enterprise plan; or聽":"Email your account rep for support with your Enterprise plan; or聽","If all else fails, submit a help request here.":"If all else fails, submit a help request here.","Operational hours":"Operational hours","Monday to Friday 9:00 am - 5:00 pm":"Monday to Friday 9:00 am - 5:00 pm","PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1":"PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1","Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm":"Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm","SGT GMT +8":"SGT GMT +8","Monday to Friday 9:00 am - 4:00 pm":"Monday to Friday 9:00 am - 4:00 pm","AEDT GMT + 11":"AEDT GMT + 11","Monday to Friday 9:00 am - 5:00 pm ":"Monday to Friday 9:00 am - 5:00 pm ","NZDT GMT +12":"NZDT GMT +12","Languages Supported:":"Languages Supported:","English, French (email) and Spanish (email)":"English, French (email) and Spanish (email)","Other resources":"Other resources","Hootsuite Academy":"Hootsuite Academy","Master Hootsuite with free online courses.":"Master Hootsuite with free online courses.","Link to blog for social media tips, strategy, and advice.":"Link to blog for social media tips, strategy, and advice.","Social media tips, strategy, and advice.":"Social media tips, strategy, and advice.","Resource library":"Resource library","Hundreds of free resources to help you succeed in social.":"Hundreds of free resources to help you succeed in social.","Webinars":"Webinars","Learn from industry experts on a wide range of social topics.":"Learn from industry experts on a wide range of social topics.","What鈥檚 new":"What鈥檚 new","New features, fixes, and other improvements to Hootsuite.":"New features, fixes, and other improvements to Hootsuite.","Social media bootcamp":"Social media bootcamp","Learn the fundamentals of social media marketing.":"Learn the fundamentals of social media marketing.","Get help on social":"Get help on social","Contact us on Twitter":"Contact us on Twitter","Contact us on Facebook":"Contact us on Facebook","Check out our security page":"Check out our security page","Security":"Security","Check system status":"Check system status","System Status":"System Status","Still can鈥檛 find what you鈥檙e looking for?":"Still can鈥檛 find what you鈥檙e looking for?","Check existing ticket":"Check existing ticket","Submit a support ticket":"Submit a support ticket","No results available":"No results available","{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.":"{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.","hootsuite help search bar":"hootsuite help search bar","Connect with customers at every step of the journey with Hootsuite Enterprise":"Connect with customers at every step of the journey with Hootsuite Enterprise","Centralize and streamline social media management":"Centralize and streamline social media management","Plan and create campaigns as a team":"Plan and create campaigns as a team","Capture actionable insights to enhance your social strategy":"Capture actionable insights to enhance your social strategy","Pick the plan that鈥檚 right for you":"Pick the plan that鈥檚 right for you","Manage all of your social media in one place.":"Manage all of your social media in one place.","monthly billing":"monthly billing","annual billing":"annual billing","*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.","Pay annually (Save up to 38%)":"Pay annually (Save up to 38%)","Pay monthly":"Pay monthly","PRESS RELEASES":"PRESS RELEASES","About Hootsuite":"About Hootsuite","Hootsuite is a leading global provider":"Hootsuite is a leading global provider","Contact":"Contact","Hootsuite Media Team":"Hootsuite Media Team","Resource Library":"Resource Library","All Categories":"All Categories","Share this resource":"Share this resource","Related Resources":"Related Resources","Hootsuite Mobile App":"Hootsuite Mobile App","Hootsuite Dashboard":"Hootsuite Dashboard","Hootsuite Insights":"Hootsuite Insights","Hootsuite Amplify":"Hootsuite Amplify","Hootsuite App Directory":"Hootsuite App Directory","AdEspresso by Hootsuite":"AdEspresso by Hootsuite","Hootsuite Social Ads":"Hootsuite Social Ads","Hootsuite Advanced Analytics":"Hootsuite Advanced Analytics","Product Updates":"Product Updates","New features, fixes, and other improvements to help you get the most out of Hootsuite":"New features, fixes, and other improvements to help you get the most out of Hootsuite","New":"New","Improved":"Improved","Fixed":"Fixed","View this Webinar":"View this Webinar","View this Event":"View this Event","EVENTS":"EVENTS","Events and Recordings":"Events and Recordings","Get details on upcoming events so you can attend in person or online, and find video recordings of past events.":"Get details on upcoming events so you can attend in person or online, and find video recordings of past events.","Upcoming events":"Upcoming events","No upcoming events at this time. Check back later!":"No upcoming events at this time. Check back later!","Past event recordings":"Past event recordings","No past event recordings available at this time. Check back later!":"No past event recordings available at this time. Check back later!","Sorry, there are no results matching your criteria.":"Sorry, there are no results matching your criteria.","Try again, or clear your filters.":"Try again, or clear your filters.","Continue reading":"Continue reading","All Dates":"All Dates","All Types":"All Types","Featured Coverage":"Featured Coverage","Press Release":"Press Release","NEWSROOM":"NEWSROOM","When we鈥檙e not spreading the news, we鈥檙e making it":"When we鈥檙e not spreading the news, we鈥檙e making it","Subscribe for updates":"Subscribe for updates","Hootsuite in the news":"Hootsuite in the news","We have amazing customers":"We have amazing customers","We have 4,000+ enterprise customers worldwide.":"We have 4,000+ enterprise customers worldwide.","We are socially responsible":"We are socially responsible","Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.":"Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.","We鈥檙e the leader in social media management":"We鈥檙e the leader in social media management","We鈥檙e trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.":"We鈥檙e trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.","We connect with the tools you use every day":"We connect with the tools you use every day","With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.":"With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.","Brand Assets and Logos":"Brand Assets and Logos","Visit our media portal for brand guidelines, logos, photography, and other brand assets.":"Visit our media portal for brand guidelines, logos, photography, and other brand assets.","View Brand Assets":"View Brand Assets","Loved by our customers, partners, and employees":"Loved by our customers, partners, and employees","Here鈥檚 a few awards we鈥檝e picked up in the last few years:":"Here鈥檚 a few awards we鈥檝e picked up in the last few years:","Hootsuite leads the pack with its seller focus and scale.":"Hootsuite leads the pack with its seller focus and scale.","Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category":"Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category","Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics":"Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics","Badge commemorating Hootsuites ranking in multiple G2 categories":"Badge commemorating Hootsuites ranking in multiple G2 categories","Hootsuite was ranked #3 of the top 25 companies to work for in Canada.":"Hootsuite was ranked #3 of the top 25 companies to work for in Canada.","Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies":"Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies","The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.":"The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.","Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year":"Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year","Thank you for subscribing! You will receive a confirmation email shortly.":"Thank you for subscribing! You will receive a confirmation email shortly.","Submit":"Submit","Research \u0026 Trends":"Research \u0026 Trends","Strategy \u0026 Tactics":"Strategy \u0026 Tactics","Case Studies":"Case Studies","Toolkits":"Toolkits","Products \u0026 Services":"Products \u0026 Services","All Industries":"All Industries","Agency":"Agency","Financial Services":"Financial Services","Government":"Government","Health Care":"Health Care","Higher Education":"Higher Education","Hospitality \u0026 Tourism":"Hospitality \u0026 Tourism","Media \u0026 Entertainment":"Media \u0026 Entertainment","Non-Profit":"Non-Profit","Retail \u0026 CPG":"Retail \u0026 CPG","Sports":"Sports","Technology":"Technology","Real Estate":"Real Estate","Social media is in our DNA":"Social media is in our DNA","Explore hundreds of free resources to help you succeed in social.":"Explore hundreds of free resources to help you succeed in social.","Sorry, there are no results found":"Sorry, there are no results found","Try again, or reset your filters.":"Try again, or reset your filters.","Put social media to work in every corner of your business":"Put social media to work in every corner of your business","Trusted by 22+ million users in 175+ countries for managing social media.":"Trusted by 22+ million users in 175+ countries for managing social media.","Request a demo":"Request a demo","View details of the {{product}} product":"View details of the {{product}} product","View Details":"View Details","Let's do this":"Let's do this","Products used in this study":"Products used in this study","What's next":"What's next","Read the full story":"Read the full story","View all case studies":"View all case studies","Category:":"Category:","Register now":"Register now","Watch now":"Watch now","Time Saving Strategies \u0026 Tips":"Time Saving Strategies \u0026 Tips","How to Prove the Value of Social ROI":"How to Prove the Value of Social ROI","Brand Protection Best Practices":"Brand Protection Best Practices","How to Hootsuite: Product Demos":"How to Hootsuite: Product Demos","Social Media Essentials":"Social Media Essentials","Watch Webinar":"Watch Webinar","Register Now":"Register Now","Watch on Demand":"Watch on Demand","Upcoming live":"Upcoming live","Watch webinar":"Watch webinar","Browse all our webinars":"Browse all our webinars","link to {{name}}'s Facebook page":"link to {{name}}'s Facebook page","link to {{name}}'s Twitter page":"link to {{name}}'s Twitter page","link to {{name}}'s LinkedIn page":"link to {{name}}'s LinkedIn page","On-demand":"On-demand","Please complete the form to register":"Please complete the form to register","Share this webinar":"Share this webinar","Transcript":"Transcript","Speakers":"Speakers","Speaker":"Speaker","Related resources":"Related resources","Interested in learning more with Hootsuite?":"Interested in learning more with Hootsuite?","link to the request a demo page":"link to the request a demo page","ALL WEBINARS":"ALL WEBINARS","Webinar categories":"Webinar categories","Go":"Go","Elevate your social media strategy now with Hootsuite":"Elevate your social media strategy now with Hootsuite","We couldn't find an account with that email address":"We couldn't find an account with that email address","Oops! 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