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Proud to be part of the empowerment of the Independent Web, which is the dark matter of the internet.</p> <div class="snap_nopreview sharing robots-nocontent"><ul><li class="sharing_label">Share this:</li><li class="share-email share-regular"><a rel="nofollow" class="share-email share-icon" href="https://web.archive.org/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/?share=email" target="_blank" title="Click to email this to a friend">Email</a></li><li class="share-facebook share-regular"><div class="like_button"><iframe src="https://web.archive.org/web/20120119175525if_/http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fma.tt%2F2011%2F10%2Ffederated-media-deal%2F&layout=button_count&show_faces=false&action=like&colorscheme=light&height=21&width=90" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:96px; height:21px;" allowtransparency="true"></iframe></div></li><li class="share-twitter share-regular"><div class="twitter_button"><iframe allowtransparency="true" frameborder="0" scrolling="no" src="https://web.archive.org/web/20120119175525if_/http://platform.twitter.com/widgets/tweet_button.html?url=http%3A%2F%2Fma.tt%2F2011%2F10%2Ffederated-media-deal%2F&counturl=http%3A%2F%2Fma.tt%2F2011%2F10%2Ffederated-media-deal%2F&count=horizontal&text=Federated%20Media%20Deal: " style="width:97px; height:20px;"></iframe></div></li><li class="share-end"></li></ul><div class="sharing-clear"></div></div><br style="clear:both"/> </div> </article> <article> <div id="comments"> <h3>7 Comments </h3> <div class="double-dashed"></div> <div style="clear:both"></div> <ul class="commentlist"> <li class="comment even thread-even depth-1" id="comment-530434"> <div id="comment-530434"> <img alt="" src="https://web.archive.org/web/20120119175525im_/http://1.gravatar.com/avatar/38560559cd698f096685f4762c0ae228?s=60&d=retro&r=G" class="avatar avatar-60 photo" height="60" width="60"/> <div class="comment-text"> <div class="comment-arrow"></div> <cite class="fn"><a href="https://web.archive.org/web/20120119175525/http://eugenebicyclist.com/" rel="external nofollow" class="url">Eugene Bicyclist</a></cite> <span class="says">—</span> <span class="comment-date">October 19, 2011 <a href="https://web.archive.org/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/#comment-530434">@</a> 6:24 pm</span> <div class="comment-body"><p>Not sure I fully understand the implications of this, but it’s interesting.</p> <p>I’m pretty sure I’m not one, but curious how you define “high-end blogger.”</p> <p>I think I’ve heard you say you don’t really want a lot of ads on WP.com blogs. On the other hand, I’m in a situation where I’m considering going self-hosted in order to try to sell a few ads.</p> <p>Can you say more about the future of this kind of “opt-in” ad program (as ReadWriteWeb called it)?</p> <p>Thanks for a great platform.</p> </div> <div class="reply"> <a class="comment-reply-link" href="/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/?replytocom=530434#respond" onclick="return addComment.moveForm("comment-530434", "530434", "respond", "39627")">Reply</a> </div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-530492"> <div id="comment-530492"> <img alt="" src="https://web.archive.org/web/20120119175525im_/http://0.gravatar.com/avatar/4a54f965fd89b4c1e9159b56b9c79a7e?s=60&d=retro&r=G" class="avatar avatar-60 photo" height="60" width="60"/> <div class="comment-text"> <div class="comment-arrow"></div> <cite class="fn">Raj</cite> <span class="says">—</span> <span class="comment-date">October 20, 2011 <a href="https://web.archive.org/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/#comment-530492">@</a> 11:57 am</span> <div class="comment-body"><p>This is a very positive step. But I feel that WP.com should go one step ahead and replicate the Squidoo model for its publishers. At least the ones who are signed up for this program. What they are doing there is very impressive but they are building content from the ground up. WP.com is much more suited as it already has a huge user-base.</p> </div> <div class="reply"> <a class="comment-reply-link" href="/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/?replytocom=530492#respond" onclick="return addComment.moveForm("comment-530492", "530492", "respond", "39627")">Reply</a> </div> </div> </div> <ul class="children"> <li class="comment byuser comment-author-saxmatt bypostauthor even depth-2" id="comment-530528"> <div id="comment-530528"> <img alt="" src="https://web.archive.org/web/20120119175525im_/http://1.gravatar.com/avatar/767fc9c115a1b989744c755db47feb60?s=60&d=retro&r=G" class="avatar avatar-60 photo" height="60" width="60"/> <div class="comment-text"> <div class="comment-arrow"></div> <cite class="fn"><a href="https://web.archive.org/web/20120119175525/http://ma.tt/" rel="external nofollow" class="url">Matt</a></cite> <span class="says">—</span> <span class="comment-date">October 21, 2011 <a href="https://web.archive.org/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/#comment-530528">@</a> 3:13 am</span> <div class="comment-body"><p>I’m not a fan of the Squidoo model personally, and I think in the market they haven’t been as successful as they could have been if they took a less revenue-centric approach.</p> </div> <div class="reply"> <a class="comment-reply-link" href="/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/?replytocom=530528#respond" onclick="return addComment.moveForm("comment-530528", "530528", "respond", "39627")">Reply</a> </div> </div> </div> </li> </ul> </li> <li class="comment odd alt thread-even depth-1" id="comment-530655"> <div id="comment-530655"> <img alt="" src="https://web.archive.org/web/20120119175525im_/http://0.gravatar.com/avatar/e52ecf87f15082101b38f4a367c5ee8c?s=60&d=retro&r=G" class="avatar avatar-60 photo" height="60" width="60"/> <div class="comment-text"> <div class="comment-arrow"></div> <cite class="fn"><a href="https://web.archive.org/web/20120119175525/http://www.mycarlady.com/" rel="external nofollow" class="url">MyCarlady-Sarahlee</a></cite> <span class="says">—</span> <span class="comment-date">October 23, 2011 <a href="https://web.archive.org/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/#comment-530655">@</a> 10:25 pm</span> <div class="comment-body"><p>I agree w/Matt. No a fan of Squidoo. The Adsense model is simple to replicate and anything that extends the reach of the WP program is a +4me.</p> </div> <div class="reply"> <a class="comment-reply-link" href="/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/?replytocom=530655#respond" onclick="return addComment.moveForm("comment-530655", "530655", "respond", "39627")">Reply</a> </div> </div> </div> </li> <li class="comment even thread-odd thread-alt depth-1" id="comment-531146"> <div id="comment-531146"> <img alt="" src="https://web.archive.org/web/20120119175525im_/http://1.gravatar.com/avatar/5d78f69494428fd0b45eaa4724e39684?s=60&d=retro&r=G" class="avatar avatar-60 photo" height="60" width="60"/> <div class="comment-text"> <div class="comment-arrow"></div> <cite class="fn"><a href="https://web.archive.org/web/20120119175525/http://onehundredonebooks.wordpress.com/" rel="external nofollow" class="url">Robert Bruce</a></cite> <span class="says">—</span> <span class="comment-date">October 29, 2011 <a href="https://web.archive.org/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/#comment-531146">@</a> 8:10 pm</span> <div class="comment-body"><p>Yes, can you explain “high-end blogger?” I know WP currently allows ads on blogs with traffic more than 25K a month. How is this different from that? Lately, I’ve been pushing the 25K # so I’d love to have the opportunity to put an ad or two up on the blog.</p> </div> <div class="reply"> <a class="comment-reply-link" href="/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/?replytocom=531146#respond" onclick="return addComment.moveForm("comment-531146", "531146", "respond", "39627")">Reply</a> </div> </div> </div> </li> <li class="comment odd alt thread-even depth-1" id="comment-531148"> <div id="comment-531148"> <img alt="" src="https://web.archive.org/web/20120119175525im_/http://1.gravatar.com/avatar/7778a7bed17dae3f103ffd8c7951e8e5?s=60&d=retro&r=G" class="avatar avatar-60 photo" height="60" width="60"/> <div class="comment-text"> <div class="comment-arrow"></div> <cite class="fn"><a href="https://web.archive.org/web/20120119175525/http://raincoaster.com/" rel="external nofollow" class="url">raincoaster</a></cite> <span class="says">—</span> <span class="comment-date">October 29, 2011 <a href="https://web.archive.org/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/#comment-531148">@</a> 8:17 pm</span> <div class="comment-body"><p>Well my end is outstandingly high. Does WordPress.com agree?</p> <p>Also, can we use the fact that this is running on our WP.com blogs as a gateway to get it on our externally hosted blogs?</p> </div> <div class="reply"> <a class="comment-reply-link" href="/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/?replytocom=531148#respond" onclick="return addComment.moveForm("comment-531148", "531148", "respond", "39627")">Reply</a> </div> </div> </div> </li> <li class="comment even thread-odd thread-alt depth-1" id="comment-531149"> <div id="comment-531149"> <img alt="" src="https://web.archive.org/web/20120119175525im_/http://1.gravatar.com/avatar/7778a7bed17dae3f103ffd8c7951e8e5?s=60&d=retro&r=G" class="avatar avatar-60 photo" height="60" width="60"/> <div class="comment-text"> <div class="comment-arrow"></div> <cite class="fn"><a href="https://web.archive.org/web/20120119175525/http://raincoaster.com/" rel="external nofollow" class="url">raincoaster</a></cite> <span class="says">—</span> <span class="comment-date">October 29, 2011 <a href="https://web.archive.org/web/20120119175525/http://ma.tt/2011/10/federated-media-deal/#comment-531149">@</a> 8:18 pm</span> <div class="comment-body"><p>Also yes, Squidoo could have done much better if they weren’t all about the quick buck. 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