CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" as="image" imageSrcSet="https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/7a0d25d2-a8e5-4078-b0e3-1d394e7ff51a/Strapi-Monogram/w=16,quality=90,fit=scale-down 1x, https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/7a0d25d2-a8e5-4078-b0e3-1d394e7ff51a/Strapi-Monogram/w=32,quality=90,fit=scale-down 2x" fetchPriority="high"/><link rel="stylesheet" href="/_next/static/css/c10f41517bf2a087.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/d5f5753bbc15b5e9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a1583505d5c07619.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/72c9eff68bdb8d49.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/910da6a3c0937129.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/f4a8a992e228bc78.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/4ccfd402dccf722d.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/44b83c3d2ca981fd.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/52fce15ee309ea55.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6bbf6298f76eb501.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/b68ea42e53cba757.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/bb76edb54677f13d.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/085313b056364f40.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-fff9ce4a0e1446c6.js"/><script src="/_next/static/chunks/1dd3208c-7ad797730d1e87ce.js" async=""></script><script src="/_next/static/chunks/1528-47afdb9701d26adc.js" async=""></script><script src="/_next/static/chunks/main-app-5fb96ce57b2900de.js" async=""></script><script src="/_next/static/chunks/app/main/%5Bsite%5D/%5B%5B...page%5D%5D/not-found-734ba796934eaf53.js" async=""></script><script src="/_next/static/chunks/3046-d6c3e9cbc4b1cfde.js" async=""></script><script src="/_next/static/chunks/99272-8ac4d68f00b44445.js" async=""></script><script src="/_next/static/chunks/61797-6d48776e3640950a.js" async=""></script><script src="/_next/static/chunks/62180-4e77b59e0ecd7485.js" async=""></script><script src="/_next/static/chunks/app/main/%5Bsite%5D/layout-485c34ad2c080c1e.js" async=""></script><script src="/_next/static/chunks/app/main/%5Bsite%5D/error-b1e284d5cefb3231.js" async=""></script><script src="/_next/static/chunks/db261188-44cc00710ccf53e5.js" async=""></script><script src="/_next/static/chunks/92127-a7036e436c5baa24.js" async=""></script><script src="/_next/static/chunks/16814-6eef1d1bc50d1921.js" async=""></script><script src="/_next/static/chunks/app/main/%5Bsite%5D/%5B%5B...page%5D%5D/page-52a9a5943c0f05f6.js" async=""></script><link rel="icon" href="https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/uploads/favicon/9c68ae10-0a8a-4e3f-9084-3625b19df9cb.png"/><link rel="preload" href="https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.woff2" crossorigin="anonymous" as="font" type="font/woff2"/><link rel="preload" href="https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.woff2" crossorigin="anonymous" as="font" type="font/woff2"/><link rel="preload" href="https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.woff2" crossorigin="anonymous" as="font" type="font/woff2"/><link rel="preload" href="https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.woff2" crossorigin="anonymous" as="font" type="font/woff2"/><title>Editorial Guidelines</title><meta name="description" content="Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. "/><meta name="generator" content="Super"/><meta name="robots" content="index, follow"/><meta name="super-project" content="feat/app-router"/><meta property="og:title" content="Editorial Guidelines"/><meta property="og:description" content="Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. "/><meta property="og:url" content="https://handbook.strapi.io/marketing-manual/branding/editorial-guidelines"/><meta property="og:site_name" content="Editorial Guidelines"/><meta property="og:locale" content="en-US"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Editorial Guidelines"/><meta name="twitter:description" content="Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. "/><script> const html = document.getElementsByTagName("html")[0]; try { const colorPreference = localStorage ? localStorage.getItem("color-preference") : null; if (false) { html.classList.remove("undefined"); } if (false && colorPreference && html) { html.classList.add("theme-" + colorPreference); } else { html.classList.add("theme-default"); } } catch (e) { console.log('ERROR themeEffect', e) html.classList.add("theme-default"); } </script><style>@font-face{font-family:Poppins;font-style:normal;font-weight:400;src:url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.eot");src:local(""),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.eot?#iefix") format("embedded-opentype"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.woff2") format("woff2"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.woff") format("woff"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.ttf") format("truetype"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.svg#Poppins") format("svg")}@font-face{font-family:Poppins;font-style:normal;font-weight:500;src:url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.eot");src:local(""),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.eot?#iefix") format("embedded-opentype"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.woff2") format("woff2"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.woff") format("woff"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.ttf") format("truetype"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.svg#Poppins") format("svg")}@font-face{font-family:Poppins;font-style:normal;font-weight:600;src:url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.eot");src:local(""),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.eot?#iefix") format("embedded-opentype"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.woff2") format("woff2"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.woff") format("woff"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.ttf") format("truetype"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.svg#Poppins") format("svg")}@font-face{font-family:Poppins;font-style:normal;font-weight:700;src:url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.eot");src:local(""),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.eot?#iefix") format("embedded-opentype"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.woff2") format("woff2"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.woff") format("woff"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.ttf") format("truetype"),url("https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.svg#Poppins") format("svg")}</style><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NB8FDPQ');</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script><style id="__jsx-674865993"> :root{--color-text-default:rgb(55, 53, 47);--color-text-default-light:rgba(55, 53, 47, 0.6);--color-text-gray:rgb(155, 154, 151);--color-text-brown:rgb(100, 71, 58);--color-text-orange:rgb(217, 115, 13);--color-text-yellow:rgb(223, 171, 1);--color-text-green:rgb(15, 123, 108);--color-text-blue:rgb(11, 110, 153);--color-text-purple:rgb(105, 64, 165);--color-text-pink:rgb(173, 26, 114);--color-text-red:rgb(224, 62, 62);--color-bg-default:rgb(255, 255, 255);--color-bg-gray:rgb(235, 236, 237);--color-bg-brown:rgb(233, 229, 227);--color-bg-orange:rgb(250, 235, 221);--color-bg-yellow:rgb(251, 243, 219);--color-bg-green:rgb(221, 237, 234);--color-bg-blue:rgb(221, 235, 241);--color-bg-purple:rgb(234, 228, 242);--color-bg-pink:rgb(244, 223, 235);--color-bg-red:rgb(251, 228, 228);--color-bg-gray-light:rgba(235, 236, 237, 0.3);--color-bg-brown-light:rgba(233, 229, 227, 0.3);--color-bg-orange-light:rgba(250, 235, 221, 0.3);--color-bg-yellow-light:rgba(251, 243, 219, 0.3);--color-bg-green-light:rgba(221, 237, 234, 0.3);--color-bg-blue-light:rgba(221, 235, 241, 0.3);--color-bg-purple-light:rgba(234, 228, 242, 0.3);--color-bg-pink-light:rgba(244, 223, 235, 0.3);--color-bg-red-light:rgba(251, 228, 228, 0.3);--color-pill-default:rgba(206, 205, 202, 0.5);--color-pill-gray:rgba(155, 154, 151, 0.4);--color-pill-brown:rgba(140, 46, 0, 0.2);--color-pill-orange:rgba(245, 93, 0, 0.2);--color-pill-yellow:rgba(233, 168, 0, 0.2);--color-pill-green:rgba(0, 135, 107, 0.2);--color-pill-blue:rgba(0, 120, 223, 0.2);--color-pill-purple:rgba(103, 36, 222, 0.2);--color-pill-pink:rgba(221, 0, 129, 0.2);--color-pill-red:rgba(255, 0, 26, 0.2);--color-ui-hover-bg:rgba(239, 239, 239);--color-card-bg:rgb(255, 255, 255);--color-checkbox-bg:rgb(46, 170, 220);--color-border-default:rgba(235, 236, 237, 0.8);--color-border-dark:rgba(55, 53, 47, 0.16);--color-code-bg:rgba(239, 239, 239);--scrollbar-background-color:#fafafa;--scrollbar-thumb-color:#c1c1c1;--scrollbar-border-color:#e8e8e8;--navbar-text-color:var(--color-text-default);--navbar-background-color:rgba(255, 255, 255, 1);--navbar-button-text-color:var(--color-text-default);--navbar-button-background-color:var(--color-bg-default);--navbar-menu-background-color:var(--navbar-background-color);--footer-text-color:var(--color-text-default);--footer-background-color:var(--color-bg-default);--color-calendar-weekend-bg:#f7f6f3}html.theme-light code[class*=language-],html.theme-light pre[class*=language-]{background:#f9f9f9;color:#383942;font-family:"Fira Code","Fira Mono",Menlo,Consolas,"DejaVu Sans Mono",monospace;direction:ltr;text-align:left;white-space:pre;word-spacing:normal;word-break:normal;line-height:1.5;-moz-tab-size:2;-o-tab-size:2;tab-size:2;-webkit-hyphens:none;-moz-hyphens:none;-ms-hyphens:none;hyphens:none}html.theme-light code[class*=language-] ::-moz-selection,html.theme-light code[class*=language-]::-moz-selection,html.theme-light pre[class*=language-] ::-moz-selection{background:#e5e5e5;color:inherit}html.theme-light code[class*=language-] ::selection,html.theme-light code[class*=language-]::selection,html.theme-light pre[class*=language-] ::selection{background:#e5e5e5;color:inherit}html.theme-light pre[class*=language-]{padding:1em;margin:.5em 0;overflow:auto;border-radius:.3em}html.theme-light :not(pre)>code[class*=language-]{padding:.2em .3em;border-radius:.3em;white-space:normal}html.theme-light .token.cdata,html.theme-light .token.comment,html.theme-light .token.prolog{color:#9fa0a6}html.theme-light .token.doctype,html.theme-light .token.entity,html.theme-light .token.punctuation{color:#383942}html.theme-light .token.atrule,html.theme-light .token.attr-name,html.theme-light .token.boolean,html.theme-light .token.class-name,html.theme-light .token.constant,html.theme-light .token.number{color:#b66a00}html.theme-light .token.keyword{color:#a625a4}html.theme-light .token.deleted,html.theme-light .token.important,html.theme-light .token.property,html.theme-light .token.symbol,html.theme-light .token.tag{color:#e35549}html.theme-light .token.attr-value,html.theme-light .token.attr-value>.token.punctuation,html.theme-light .token.builtin,html.theme-light .token.char,html.theme-light .token.inserted,html.theme-light .token.regex,html.theme-light .token.selector,html.theme-light .token.string{color:#50a04f}html.theme-light .token.function,html.theme-light .token.operator,html.theme-light .token.variable{color:#4078f1}html.theme-light .token.url{color:#0083bb}html.theme-light .token.attr-value>.token.punctuation.attr-equals,html.theme-light .token.special-attr>.token.attr-value>.token.value.css{color:#383942}html.theme-light .language-css .token.selector{color:#e35549}html.theme-light .language-css .token.property{color:#383942}html.theme-light .language-css .token.function,html.theme-light .language-css .token.url>.token.function{color:#0083bb}html.theme-light .language-css .token.url>.token.string.url{color:#50a04f}html.theme-light .language-css .token.atrule .token.rule,html.theme-light .language-css .token.important{color:#a625a4}html.theme-light .language-javascript .token.operator{color:#a625a4}html.theme-light .language-javascript .token.template-string>.token.interpolation>.token.interpolation-punctuation.punctuation{color:#c91142}html.theme-light .language-json .token.operator{color:#383942}html.theme-light .language-json .token.null.keyword{color:#b66a00}html.theme-light .language-markdown .token.url,html.theme-light .language-markdown .token.url-reference.url>.token.string,html.theme-light .language-markdown .token.url>.token.operator{color:#383942}html.theme-light .language-markdown .token.url>.token.content{color:#4078f1}html.theme-light .language-markdown .token.url-reference.url,html.theme-light .language-markdown .token.url>.token.url{color:#0083bb}html.theme-light .language-markdown .token.blockquote.punctuation,html.theme-light .language-markdown .token.hr.punctuation{color:#9fa0a6;font-style:italic}html.theme-light .language-markdown .token.code-snippet{color:#50a04f}html.theme-light .language-markdown .token.bold .token.content{color:#b66a00}html.theme-light .language-markdown .token.italic .token.content{color:#a625a4}html.theme-light .language-markdown .token.list.punctuation,html.theme-light .language-markdown .token.strike .token.content,html.theme-light .language-markdown .token.strike .token.punctuation,html.theme-light .language-markdown .token.title.important>.token.punctuation{color:#e35549}html.theme-light .token.bold{font-weight:700}html.theme-light .token.comment,html.theme-light .token.italic{font-style:italic}html.theme-light .token.entity{cursor:help}html.theme-light .token.namespace{opacity:.8}html.theme-light .token.token.cr:before,html.theme-light .token.token.lf:before,html.theme-light .token.token.space:before,html.theme-light .token.token.tab:not(:empty):before{color:hsla(230,8%,24%,.2)}html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item{margin-right:.4em}html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item>a,html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item>button,html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item>span{background:#e5e5e5;color:#696b76;padding:.1em .4em;border-radius:.3em}html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item>a:focus,html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item>a:hover,html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item>button:focus,html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item>button:hover,html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item>span:focus,html.theme-light div.code-toolbar>.toolbar.toolbar>.toolbar-item>span:hover{background:#c6c6c7;color:#383942}html.theme-light .line-highlight.line-highlight{background:hsla(230,8%,24%,.05)}html.theme-light .line-highlight.line-highlight:before,html.theme-light .line-highlight.line-highlight[data-end]:after{background:#e5e5e5;color:#383942;padding:.1em .6em;border-radius:.3em;box-shadow:0 2px 0 0 rgba(0,0,0,.2)}html.theme-light pre[id].linkable-line-numbers.linkable-line-numbers span.line-numbers-rows>span:hover:before{background-color:hsla(230,8%,24%,.05)}html.theme-light .command-line .command-line-prompt,html.theme-light .line-numbers.line-numbers .line-numbers-rows{border-right-color:hsla(230,8%,24%,.2)}html.theme-light .command-line .command-line-prompt>span:before,html.theme-light .line-numbers .line-numbers-rows>span:before{color:#9d9d9f}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-1,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-5,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-9{color:#e35549}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-10,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-2,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-6{color:#50a04f}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-11,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-3,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-7{color:#4078f1}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-12,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-4,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-8{color:#a625a4}html.theme-light pre.diff-highlight>code .token.token.deleted:not(.prefix),html.theme-light pre>code.diff-highlight .token.token.deleted:not(.prefix){background-color:hsla(353,100%,66%,.15)}html.theme-light pre.diff-highlight>code .token.token.deleted:not(.prefix) ::-moz-selection,html.theme-light pre.diff-highlight>code .token.token.deleted:not(.prefix)::-moz-selection,html.theme-light pre>code.diff-highlight .token.token.deleted:not(.prefix) ::-moz-selection,html.theme-light pre>code.diff-highlight .token.token.deleted:not(.prefix)::-moz-selection{background-color:hsla(353,95%,66%,.25)}html.theme-light pre.diff-highlight>code .token.token.deleted:not(.prefix) ::selection,html.theme-light pre.diff-highlight>code .token.token.deleted:not(.prefix)::selection,html.theme-light pre>code.diff-highlight .token.token.deleted:not(.prefix) ::selection,html.theme-light pre>code.diff-highlight .token.token.deleted:not(.prefix)::selection{background-color:hsla(353,95%,66%,.25)}html.theme-light pre.diff-highlight>code .token.token.inserted:not(.prefix),html.theme-light pre>code.diff-highlight .token.token.inserted:not(.prefix){background-color:hsla(137,100%,55%,.15)}html.theme-light pre.diff-highlight>code .token.token.inserted:not(.prefix) ::-moz-selection,html.theme-light pre.diff-highlight>code .token.token.inserted:not(.prefix)::-moz-selection,html.theme-light pre>code.diff-highlight .token.token.inserted:not(.prefix) ::-moz-selection,html.theme-light pre>code.diff-highlight .token.token.inserted:not(.prefix)::-moz-selection{background-color:hsla(135,73%,55%,.25)}html.theme-light pre.diff-highlight>code .token.token.inserted:not(.prefix) ::selection,html.theme-light pre.diff-highlight>code .token.token.inserted:not(.prefix)::selection,html.theme-light pre>code.diff-highlight .token.token.inserted:not(.prefix) ::selection,html.theme-light pre>code.diff-highlight .token.token.inserted:not(.prefix)::selection{background-color:hsla(135,73%,55%,.25)}html.theme-light .prism-previewer-gradient.prism-previewer-gradient div,html.theme-light .prism-previewer.prism-previewer:before{border-color:#f2f2f2}html.theme-light .prism-previewer-color.prism-previewer-color:before,html.theme-light .prism-previewer-easing.prism-previewer-easing:before,html.theme-light .prism-previewer-gradient.prism-previewer-gradient div{border-radius:.3em}html.theme-light .prism-previewer.prism-previewer:after{border-top-color:#f2f2f2}html.theme-light .prism-previewer-flipped.prism-previewer-flipped.after{border-bottom-color:#f2f2f2}html.theme-light .prism-previewer-angle.prism-previewer-angle:before,html.theme-light .prism-previewer-easing.prism-previewer-easing,html.theme-light .prism-previewer-time.prism-previewer-time:before{background:#fff}html.theme-light .prism-previewer-angle.prism-previewer-angle circle,html.theme-light .prism-previewer-time.prism-previewer-time circle{stroke:hsl(230,8%,24%);stroke-opacity:1}html.theme-light .prism-previewer-easing.prism-previewer-easing circle,html.theme-light .prism-previewer-easing.prism-previewer-easing line,html.theme-light .prism-previewer-easing.prism-previewer-easing path{stroke:hsl(230,8%,24%)}html.theme-light .prism-previewer-easing.prism-previewer-easing circle{fill:transparent} :root{--padding-layout:0.6rem;--border-radii-layout:5px;--border-thickness-layout:1px;--border-type-layout:solid;--border-layout:var(--border-thickness-layout) var(--border-type-layout) var(--color-border-default);--layout-max-width:900px;--column-spacing:46px;--page-display:flex;--padding-right:calc(env(safe-area-inset-right) + 96px);--padding-left:calc(env(safe-area-inset-left) + 96px);--padding-right-mobile:calc(env(safe-area-inset-right) + 24px);--padding-left-mobile:calc(env(safe-area-inset-left) + 24px);--header-cover-height:30vh;--header-title-align:left;--header-icon-align:-112px auto auto auto;--header-display:block;--collection-header-border:var(--border-layout);--collection-table-cell-padding:calc(var(--padding-layout) - 0.3rem) calc(var(--padding-layout) - 0.1rem);--collection-list-item-padding:calc(var(--padding-layout) - 0.5rem);--collection-list-item-border-radii:calc( var(--border-radii-layout) - 1px );--collection-card-padding:0px;--collection-card-title-padding:0px;--collection-card-content-padding:var(--padding-layout);--collection-card-border-radii:var(--border-radii-layout);--collection-card-gap:10px;--collection-card-shadow:rgba(15, 15, 15, 0.1) 0px 0px 0px 1px,rgba(15, 15, 15, 0.1) 0px 2px 4px;--collection-card-title-size:0.875rem;--collection-card-cover-height-small:128px;--collection-card-cover-size-small:172px;--collection-card-cover-height-medium:200px;--collection-card-cover-size-medium:260px;--collection-card-cover-height-large:200px;--collection-card-cover-size-large:320px;--collection-card-icon-display:inline-flex;--callout-padding:calc(var(--padding-layout) + 0.4rem) calc(var(--padding-layout) + 0.4rem) calc(var(--padding-layout) + 0.4rem) calc(var(--padding-layout) + 0.1em);--callout-border-radii:calc(var(--border-radii-layout) - 2px);--callout-border:var(--border-layout);--callout-icon-display:block;--callout-shadow:none;--file-border-radii:calc(var(--border-radii-layout) - 2px);--equation-border-radii:calc(var(--border-radii-layout) - 2px);--divider-border:var(--border-layout);--quote-border:calc(var(--border-thickness-layout) + 2px) solid currentcolor;--code-padding:calc(var(--padding-layout) + 1.4rem);--code-border-radii:var(--border-radii-layout);--tweet-padding:calc(var(--padding-layout) + 0.65rem) calc(var(--padding-layout) + 0.65rem) calc(var(--padding-layout) + 0.05rem) calc(var(--padding-layout) + 0.65rem);--tweet-border-radii:var(--border-radii-layout);--tweet-border:var(--border-layout);--bookmark-padding:calc(var(--padding-layout) + 0.15rem) 0px calc(var(--padding-layout) + 0.025rem) calc(var(--padding-layout) + 0.275rem);--bookmark-border-radii:var(--border-radii-layout);--bookmark-border:var(--border-layout);--bookmark-image-border-radii:0px calc(var(--border-radii-layout) - 1px) calc(var(--border-radii-layout) - 1px) 0px;--embed-border-radii:calc(var(--border-radii-layout) - 5px);--image-border-radii:calc(var(--border-radii-layout) - 5px);--title-size:2.5rem;--quote-size:1.2rem;--quote-size-large:1.4rem;--heading-size:1rem;--primary-font:Poppins,Poppins-fallback,Helvetica,Apple Color Emoji,Segoe UI Emoji,NotoColorEmoji,Noto Color Emoji,Segoe UI Symbol,Android Emoji,EmojiSymbols,-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Helvetica Neue,Noto Sans,sans-serif;--secondary-font:Poppins,Poppins-fallback,Helvetica,Apple Color Emoji,Segoe UI Emoji,NotoColorEmoji,Noto Color Emoji,Segoe UI Symbol,Android Emoji,EmojiSymbols,-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Helvetica Neue,Noto Sans,sans-serif;--text-weight:normal;--heading-weight:600;--heading1-size:calc(var(--heading-size) * 1.875);--heading2-size:calc(var(--heading-size) * 1.5);--heading3-size:calc(var(--heading-size) * 1.25);--heading4-size:calc(var(--heading-size) * 1);--heading5-size:calc(var(--heading-size) * 0.8125);--scrollbar-width:15px;--navbar-height:45px;--navbar-shadow: ;--navbar-button-border-radii:50px;--navbar-list-width-single-column:320px;--navbar-list-width:620px;--sidebar-width:280px;--sidebar-shadow: }html{scroll-padding-top:51px}body{font-family:var(--secondary-font)}:root{--color-text-blue:#171693;--color-ui-hover-bg:rgba(55,53,47,0.08)}.notion-header__title{color:#171693} </style><style id="__jsx-undefined"> html { font-size: 16px; } </style></head><body><div class="super-root"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NB8FDPQ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <div class="super-content-wrapper"><main id="page-marketing-manual-branding-editorial-guidelines" class="super-content page__marketing-manual-branding-editorial-guidelines parent-page__marketing-manual"><nav class="notion-navbar"><div class="notion-navbar__content"><div class="notion-breadcrumb"><a class="notion-link notion-breadcrumb__item single has-icon" href="/"><img alt="Strapi Handbook" fetchPriority="high" width="16" height="16" decoding="async" data-nimg="1" class="notion-breadcrumb__icon" style="color:transparent" srcSet="https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/7a0d25d2-a8e5-4078-b0e3-1d394e7ff51a/Strapi-Monogram/w=16,quality=90,fit=scale-down 1x, https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/7a0d25d2-a8e5-4078-b0e3-1d394e7ff51a/Strapi-Monogram/w=32,quality=90,fit=scale-down 2x" src="https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/7a0d25d2-a8e5-4078-b0e3-1d394e7ff51a/Strapi-Monogram/w=32,quality=90,fit=scale-down"/><div class="notion-navbar__title notion-breadcrumb__title">Strapi Handbook</div></a></div><div class="notion-navbar__actions"><div class="notion-navbar__button notion-navbar__search"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-search " type="Search"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.3-4.3"></path></svg></div></div></div></nav><div class="notion-header page"><div class="notion-header__cover no-cover"></div><div class="notion-header__content max-width no-cover has-icon"><div class="notion-header__title-wrapper"><div class="notion-header__icon-wrapper no-cover has-icon"><div>✍️</div></div><h1 class="notion-header__title">Editorial Guidelines</h1></div></div></div><article id="block-marketing-manual-branding-editorial-guidelines" class="notion-root max-width"><div id="block-766cb8fadbf94946a9bacb5b048b8439" class="notion-callout bg-gray-light border"><div class="notion-callout__icon"><span class="notion-icon text" style="width:20px;height:20px;font-size:20px;fill:var(--color-text-default-light)">💡</span></div><div class="notion-callout__content"><span class="notion-semantic-string">Subject: Editorial Guidelines DRI: <span class="individual"><span><span class="notion-at">@</span>Victor Coisne</span></span> <span class="individual"><span><span class="notion-at">@</span>Dessire Ugarte Amaya</span></span> Last update: October 2022</span></div></div><div id="block-62ff19ba787c4e14ae5edc32ba4a8ca8" class="notion-text"></div><p id="block-cc22262d4f4547d9a361ffa2d7624e76" class="notion-text notion-text__content notion-semantic-string">Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. </p><span class="notion-heading__anchor" id="276de3ffab374f2197d87d70120f2911"></span><h2 id="block-276de3ffab374f2197d87d70120f2911" class="notion-heading notion-semantic-string"><strong>Writing Goals</strong></h2><div id="block-52457a9805c4402ba50d48d3ec2efb86" class="notion-text"></div><p id="block-feb5b67e37684d4e943aa1076daae706" class="notion-text notion-text__content notion-semantic-string">With every piece of content we publish, we aim to:</p><div id="block-82c92b7703c14ce4b9365c218069fce7" class="notion-text"></div><ul class="notion-bulleted-list"><li id="block-5f48bd14b9564e60bfc472ac8160bac6" class="notion-list-item notion-semantic-string"><strong>Empower the community.</strong> We help the community understand Strapi by using a level of language accessible that informs them and encourages them to use Strapi for their projects.</li><li id="block-967bf524da6147f7bbcdd75b01148953" class="notion-list-item notion-semantic-string"><strong>Support. </strong>We treat readers with consideration and empathy by giving them the necessary information and direction to learn more. We always assume good faith and don't forget that we are more knowledgeable about our solution and that users are not necessarily as experienced as we are. </li><li id="block-599f31666d4f46deaef9849a4d411bd0" class="notion-list-item notion-semantic-string"><strong>Speak truthfully. </strong>We avoid jargon, metaphors, and exaggeration and focus on clarity and real proven data-driven claims.</li><li id="block-ec339e52698e4175ab38736180252151" class="notion-list-item notion-semantic-string"><strong>Respect. </strong>Above all, the Strapi voice demonstrates our deep respect for the Strapi community of clients and users. Ultimately, Strapi exists because of them, so it’s important to keep their needs at the forefront of everything we do.</li></ul><div id="block-de56c98388884689af3a1838e50757c5" class="notion-text"></div><p id="block-ff8c9931af1a46f3bed566fca7396477" class="notion-text notion-text__content notion-semantic-string">To do so, we make sure our content is:</p><ul class="notion-bulleted-list"><li id="block-27ca940224a44aa8a2272db4fb85d192" class="notion-list-item notion-semantic-string"><strong>Informative. </strong>We always know well the topic we are writing about. We use clear, simple and informative words and sentences. </li><li id="block-8b55d24e01ca4b00b255918be362c42a" class="notion-list-item notion-semantic-string"><strong>Useful. </strong>With every piece of content, we start by asking ourselves: why our users should care? Who is going to read this? How do we solve a problem for them? </li><li id="block-5c68326b6e2d42cc8293ed257eb54426" class="notion-list-item notion-semantic-string"><strong>Friendly. </strong>We are humans and write like humans. We use spoken language when writing, just like in a face-to-face conversation, and adapt to who we write for and about.</li></ul><div id="block-e1e0f9fd04624267bbb1fda0dea2afd7" class="notion-text"></div><span class="notion-heading__anchor" id="d63b0216c9874da4a9cd56935ce8e203"></span><h2 id="block-d63b0216c9874da4a9cd56935ce8e203" class="notion-heading notion-semantic-string">Strapi's readers</h2><div id="block-8e304dc607d1412e83d375777654f3c7" class="notion-text"></div><p id="block-5e5e6b112a114e57a723be498c201b72" class="notion-text notion-text__content notion-semantic-string">When you write for Strapi, remember who your audience is and who will be reading your writing. Strapi's audience is diverse, but we mainly communicate with a <strong>technical audience</strong> and want to show Strapi as a helper in the Engineering, Marketing, and Operations departments.</p><div id="block-22093dff448a4aa597f2804912083b9a" class="notion-text"></div><p id="block-f4c473cebbe64d5895f7ba13e9096aac" class="notion-text notion-text__content notion-semantic-string">Our primary audience is <strong>developers at medium to large companies;</strong> product managers and content managers represent our secondary audience. C-levels and executives need to know about Strapi but will consume less content from us. </p><div id="block-6d3a80f7daea4950bbb91fd44e0a1b4f" class="notion-text"></div><div id="block-b20cdaee28004bf4a2aba20d560ef57d" class="notion-callout bg-gray-light border"><div class="notion-callout__icon"><span class="notion-icon text" style="width:20px;height:20px;font-size:20px;fill:var(--color-text-default-light)">⚠️</span></div><div class="notion-callout__content"><span class="notion-semantic-string">- The Strapi readers are <strong>busy. </strong>Go straight to the point. We want to help them solve their problems, meet deadlines, or handle projects. Be data-driven, but avoid claiming something that you can't prove. - Strapi's audience is composed of <strong>experts. </strong>They are developers, product managers, or engineers and know the ecosystem they evolve in. Use the right wording and syntax, and be precise & concise.</span></div></div><span class="notion-heading__anchor" id="154f59176d64409ea044118f201a8d12"></span><h2 id="block-154f59176d64409ea044118f201a8d12" class="notion-heading notion-semantic-string">Personas we write for</h2><div id="block-a8d2a8f8c7c945478461809cd0be9501" class="notion-text"></div><ul class="notion-bulleted-list"><li id="block-c47feec42c0f4353a7f07b4d5ffbc588" class="notion-list-item notion-semantic-string">Developers: primary target use of Strapi. The first person to get in touch with the repository, website, product, and documentation. </li><li id="block-1337902caa2444338c48486fe3c25db1" class="notion-list-item notion-semantic-string">Content Managers: The end users of Strapi. </li><li id="block-5a273d2601a74b5994577e6af8edeebe" class="notion-list-item notion-semantic-string">Executive: Person with budget authority, security and compliance concerns, and Return On Investment obligations.</li></ul><span class="notion-heading__anchor" id="7d27c482f3b54eb49454ef919e08d1bf"></span><h2 id="block-7d27c482f3b54eb49454ef919e08d1bf" class="notion-heading notion-semantic-string">Checklist for shipping content</h2><div id="block-e7324961fa7e421cbbdbe091ed064685" class="notion-text"></div><div id="block-a24765d0784142ad983ea2e48c1ace1d" class="notion-to-do"><div class="notion-to-do__content"><div class="notion-to-do__icon"><div class="notion-checkbox"><svg viewBox="0 0 16 16"><path d="M1.5,1.5 L1.5,14.5 L14.5,14.5 L14.5,1.5 L1.5,1.5 Z M0,0 L16,0 L16,16 L0,16 L0,0 Z"></path></svg></div></div><div class="notion-to-do__title"><span class="notion-semantic-string">Run spellcheck with Grammarly </span></div></div></div><div id="block-cab978d8e2df4c1090bed2c15b37c25e" class="notion-to-do"><div class="notion-to-do__content"><div class="notion-to-do__icon"><div class="notion-checkbox"><svg viewBox="0 0 16 16"><path d="M1.5,1.5 L1.5,14.5 L14.5,14.5 L14.5,1.5 L1.5,1.5 Z M0,0 L16,0 L16,16 L0,16 L0,0 Z"></path></svg></div></div><div class="notion-to-do__title"><span class="notion-semantic-string">Follow the writing style guide below</span></div></div></div><div id="block-bb680d2b4a7344a681f49da171904b0f" class="notion-to-do"><div class="notion-to-do__content"><div class="notion-to-do__icon"><div class="notion-checkbox"><svg viewBox="0 0 16 16"><path d="M1.5,1.5 L1.5,14.5 L14.5,14.5 L14.5,1.5 L1.5,1.5 Z M0,0 L16,0 L16,16 L0,16 L0,0 Z"></path></svg></div></div><div class="notion-to-do__title"><span class="notion-semantic-string">Ask for at least one other person to proofread your content in the Content Team.</span></div></div></div><div id="block-c79c1d4aeeb2435cb0926fa081756256" class="notion-text"></div><span class="notion-heading__anchor" id="7bc74263b1c24a19b6288060eb6a4b0c"></span><h2 id="block-7bc74263b1c24a19b6288060eb6a4b0c" class="notion-heading notion-semantic-string">Voice and tone</h2><div id="block-b53b01e0208b4b6b845365bd5b4c8e28" class="notion-text"></div><p id="block-36a76dd250a94b2189c8a29d44775812" class="notion-text notion-text__content notion-semantic-string">Our brand personality is the foundation of our vision for our brand, so we speak with the same voice on every channel we use. </p><p id="block-16e190a918644c459f54964a8f1db8c3" class="notion-text notion-text__content notion-semantic-string">Writing is one way we can bring Strapi values to life. And above all, our voice demonstrates our deep respect for Strapi's clients and users. Ultimately, Strapi exists thanks to the awesome community of clients and users, so we must keep their needs at the forefront of our writing style.</p><p id="block-80f8be60cafe48108f4554ea8d8dc615" class="notion-text notion-text__content notion-semantic-string">These five following words, together, shape the spirit and energy we share, the design we showcase, and the voice we use.</p><span class="notion-heading__anchor" id="a32f272360c84ecdbd32dd257aeb79b4"></span><h3 id="block-a32f272360c84ecdbd32dd257aeb79b4" class="notion-heading notion-semantic-string">Strapi's voice is friendly, supportive, accessible, professional, and empowering.</h3><p id="block-44a004f90aa04bc89dcce298188e5c25" class="notion-text notion-text__content notion-semantic-string">We use subtle, harmless humor & a conversational style to make content management a joyful venture. We don't take ourselves too seriously.</p><div id="block-68ec7a68a41e442c89c0506181c54f05" class="notion-text"></div><div id="block-b10d13fc4d12467eaf53a96d82015ae5" class="notion-divider"></div><span class="notion-heading__anchor" id="b83b09eeb18047c2b11f147bf3793218"></span><h3 id="block-b83b09eeb18047c2b11f147bf3793218" class="notion-heading notion-semantic-string"><strong>Strapi's voice is </strong>friendly<strong>.</strong></h3><p id="block-5e87ccef4ba64145a721796400ce9966" class="notion-text notion-text__content notion-semantic-string">We are humans and write like humans. We stick to simple American English but sometimes bend some rules in conversations and make wise use of emojis to show closeness and empathy. </p><div id="block-56bf11c9aa1644cba30367af53517879" class="notion-divider"></div><div id="block-8e30769c36a245c2a3f63474d80b4d39" class="notion-column-list"><div id="block-2998595c10984f57a278bfb4f75e076e" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.3333333333333333)"><p id="block-c71a6d5b88454afc95e669ab29a5ac4b" class="notion-text notion-text__content notion-semantic-string">✅ <strong>DO's</strong> </p><p id="block-d17d3798f3454e6db383a7ac796e929a" class="notion-text notion-text__content notion-semantic-string"><strong>🤓 Want to join the community?</strong></p><p id="block-5e1562de42ae4c838d5d7edee40bd076" class="notion-text notion-text__content notion-semantic-string">You can join <a href="https://github.com/strapi/strapi" class="notion-link link" target="_blank" rel="noopener noreferrer"><strong>GitHub</strong></a><strong>,</strong> <a href="https://forum.strapi.io/" class="notion-link link" target="_blank" rel="noopener noreferrer"><strong>forum</strong></a><strong>, </strong>etc, to share your ideas and opinions with other community members and members of the Strapi team. If you're looking for news and updates about Strapi, <a href="https://twitter.com/strapijs" class="notion-link link" target="_blank" rel="noopener noreferrer"><strong>Twitter</strong></a><strong> </strong>and the <a href="https://strapi.io/blog" class="notion-link link" target="_blank" rel="noopener noreferrer"><strong>blog</strong></a><strong> </strong>are good places to start!</p></div><div id="block-87ef77f0d9c24eb1a9085b02e76ba658" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.3333333333333334);margin-inline-start:var(--column-spacing)"><blockquote id="block-5a5bc06fd8274338811b02225c1122ee" class="notion-quote"><span class="notion-semantic-string">⛔️ <strong>DONT's Join the community. </strong>Share ideas: GitHub - Forum News & Updates: Twitter - Blog </span></blockquote></div><div id="block-83a21defc9614fe48c86244ca9d4de3c" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.33333333333333337);margin-inline-start:var(--column-spacing)"><blockquote id="block-8512e087d0924d549b6a53e7c7d064d9" class="notion-quote"><span class="notion-semantic-string"><strong>Why?</strong> With every piece of content we produce, we aim to bring our values to life and demonstrate our deep respect for our clients and users. Strapi exists thanks to the awesome community supporting us from the beginning, and we want to show that we belong together with the utmost gratitude and respect.</span></blockquote></div></div><div id="block-f35d9f1f4a73464ea17019ef63c4fcbc" class="notion-text"></div><div id="block-84691790498a4d15810a2fea37c037e4" class="notion-divider"></div><span class="notion-heading__anchor" id="77f08cecfbb247deab5680c7650765dd"></span><h3 id="block-77f08cecfbb247deab5680c7650765dd" class="notion-heading notion-semantic-string"><strong>Strapi's voice is supportive.</strong></h3><p id="block-dbaf3a5040244fe49a80cfa0cef82c62" class="notion-text notion-text__content notion-semantic-string">We always praise accomplishments made by the community. We actively listen to any remark and offer solutions. </p><div id="block-f190270af4b34c6b9d19249a29aaeefd" class="notion-divider"></div><div id="block-475ba898571f4fb7ade105b22b4915aa" class="notion-column-list"><div id="block-9984249dcf6b4e7eb18f9c589a888336" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)"><p id="block-3a3e1fe07d0941d49b4b32b6931d20d8" class="notion-text notion-text__content notion-semantic-string">✅ <strong>DO's</strong> </p><p id="block-6add694d343d45a7a2fc394e7019368a" class="notion-text notion-text__content notion-semantic-string">Great job, Marc; thanks for your contribution!</p><p id="block-e5069791828b4f108c462e6c9d8146a4" class="notion-text notion-text__content notion-semantic-string">Super useful, especially the image upload mutations. We will share it on our social media channels and keep it for further reference.</p></div><div id="block-f658158573e9404abd93cc0aaf178be1" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.33333333333333337);margin-inline-start:var(--column-spacing)"><blockquote id="block-25b69459c6d1497ba778768d26dd6336" class="notion-quote"><span class="notion-semantic-string">⛔️ <strong>DONT's </strong>- "Please refer to documentation", - "Please make sure to have a look at the documentation where everything regarding to your issue is mentioned" - Add a simple like or reaction to a user post. - "I don't know, I'm sorry for that. Check with my teammate"</span></blockquote></div><div id="block-20f86b23874a4e289af6d2449c049edf" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.3333333333333333);margin-inline-start:var(--column-spacing)"><blockquote id="block-7c7c1aa1025149669c5fc85c451379f7" class="notion-quote"><span class="notion-semantic-string"><strong>Why?</strong> </span></blockquote></div></div><div id="block-f96a6c3dc0d947f59c4a37956ad69c60" class="notion-text"></div><div id="block-b4a1c27517144dbf8a9b7b7ee63dea70" class="notion-text"></div><div id="block-712f53dcb9eb464db4502aeb3bf1de06" class="notion-divider"></div><span class="notion-heading__anchor" id="3915daf53d394ea2a39b8a6e7abf6499"></span><h3 id="block-3915daf53d394ea2a39b8a6e7abf6499" class="notion-heading notion-semantic-string"><strong>Strapi's voice is accessible.</strong></h3><p id="block-630bc0a0574640a19ad81451a4572284" class="notion-text notion-text__content notion-semantic-string">We use clear and precise language. We avoid jargon and being too technical. Every specificity is explained.</p><div id="block-0f3b5a247c504c9a89e458fe68fc6980" class="notion-divider"></div><div id="block-998f3817b76242eab9729c7528ee5506" class="notion-column-list"><div id="block-111768b19e4a4908ad729e3b47709086" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)"><p id="block-5a89b2a792a3462a9747c767ea787a1e" class="notion-text notion-text__content notion-semantic-string">✅ <strong>DO's</strong> </p><div id="block-75e332327fb44558bb038324391131e0" class="notion-text"></div></div><div id="block-6551726856574245a5589e865450488b" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.33333333333333337);margin-inline-start:var(--column-spacing)"><blockquote id="block-06e8b6addeec42f5ab25cc06e8e70764" class="notion-quote"><span class="notion-semantic-string">⛔️ <strong>DONT's </strong> </span></blockquote></div><div id="block-df88c155017f4e02a2a793f974e9001c" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.3333333333333333);margin-inline-start:var(--column-spacing)"><blockquote id="block-5e42faaf13d843938dca48de5c7ac6af" class="notion-quote"><span class="notion-semantic-string"><strong>Why?</strong> </span></blockquote></div></div><div id="block-6824c31e15714f1ba2745f02ac6dff3d" class="notion-text"></div><div id="block-2797aa0a70a7419fad32c59f5a3ba241" class="notion-divider"></div><span class="notion-heading__anchor" id="4bc8a55a38b14a90b29bdaca547025ce"></span><h3 id="block-4bc8a55a38b14a90b29bdaca547025ce" class="notion-heading notion-semantic-string"><strong>Strapi's voice is professional.</strong></h3><p id="block-94f80da94a3b4943862802fcf79a1cb9" class="notion-text notion-text__content notion-semantic-string">We are generally committed and polite but also straightforward and clear, as against being boastful, using jargon, or beating around the bush. </p><div id="block-42986a3387f04ee9b4cea827e2240e48" class="notion-divider"></div><div id="block-3b24bce354884ac0bf21a019840d0b93" class="notion-column-list"><div id="block-a39cda6d607942deb3cb239c231d89e1" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.3333333333333333)"><p id="block-a26e43d9937345be8c549b065080ec0e" class="notion-text notion-text__content notion-semantic-string">✅ <strong>DO's</strong> </p><p id="block-ec4d0b0bc1004d3fbbab26383bce93e2" class="notion-text notion-text__content notion-semantic-string">Strapi is the most starred open-source Headless CMS. Strapi allows developers to use their favorite tools and frameworks while allowing editors to manage their content and distribute it anywhere easily.</p></div><div id="block-15d11ee5ed8d445982892335ae5c9701" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.3333333333333334);margin-inline-start:var(--column-spacing)"><blockquote id="block-80704853e3154106bdbc761700c3ac60" class="notion-quote"><span class="notion-semantic-string">⛔️ <strong>DONT's </strong>Strapi is the best headless CMS. It'll make your team do faster, better and safer. Plus, it's free! What did you expect?? </span></blockquote></div><div id="block-2a4ea0d60c214d079e046f7d71202be7" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.3333333333333333);margin-inline-start:var(--column-spacing)"><blockquote id="block-68cdd4e4b78b42969b78db34dabee4aa" class="notion-quote"><span class="notion-semantic-string"><strong>Why?</strong> Strapi's customers are medium to large enterprise organizations. Writing with a serious & professional voice helps us be perceived as thought leaders in our ecosystem and be able to tackle any challenges our customers may face. </span></blockquote></div></div><div id="block-22229846af3b4741863ea9e3a6cd8e60" class="notion-text"></div><div id="block-35584c331e234b35be9533e11ab2c568" class="notion-divider"></div><span class="notion-heading__anchor" id="c41bea2654d0461488eb0a8cbee7825f"></span><h3 id="block-c41bea2654d0461488eb0a8cbee7825f" class="notion-heading notion-semantic-string"><strong>Strapi's voice is empowering.</strong></h3><p id="block-4111166a05c04a09ae43a613ebb2bc17" class="notion-text notion-text__content notion-semantic-string">We focus on the positive side of each situation, we find solutions, and we help our readers.</p><div id="block-44c5cc96e6e442a6b66945b8861172f6" class="notion-divider"></div><div id="block-a0d22e4cd61f47cc9831419df8e84be8" class="notion-column-list"><div id="block-8c52548f64664561bea91a3db8993ae0" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)"><p id="block-979e5c93e86843b889a885b5317edf4e" class="notion-text notion-text__content notion-semantic-string">✅ <strong>DO's</strong> </p><p id="block-fcf4ee3420964c83884832ef0bd69ee4" class="notion-text notion-text__content notion-semantic-string">Hello @willnode, great job! Did you know that on our <a href="http://strapi.io/documentation" class="notion-link link" target="_blank" rel="noopener noreferrer">documentation</a> you have a step-by-step guide to help you get started with your project? </p></div><div id="block-d8d0654b4bc044a1ae10c95de728a83b" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.33333333333333337);margin-inline-start:var(--column-spacing)"><blockquote id="block-c78f7c8b1792467bb8715d5002370795" class="notion-quote"><span class="notion-semantic-string">⛔️ <strong>DONT's </strong> Hello @willnode, we kindly disagree with you. We think you should use this solution. </span></blockquote></div><div id="block-199d8020d5774330aa2d23463993c2d7" class="notion-column" style="width:calc((100% - var(--column-spacing) * 2) * 0.3333333333333333);margin-inline-start:var(--column-spacing)"><blockquote id="block-1d212f1dda584843bfae86c12885254e" class="notion-quote"><span class="notion-semantic-string"><strong>Why?</strong> We, as Strapi experts, know which content is available, where to find it and how to solve their issues. We are available to guide </span></blockquote></div></div><div id="block-2aa470d0328443e1babe2398f2825b6f" class="notion-text"></div><span class="notion-heading__anchor" id="820d756de9a444b1a6ceedf519a1d5db"></span><h2 id="block-820d756de9a444b1a6ceedf519a1d5db" class="notion-heading notion-semantic-string">Guidelines - Top 20 Do's and Don'ts</h2><div id="block-17e3e53f4bc7482ba6f3468991e70b5d" class="notion-text"></div><ol type="1" class="notion-numbered-list"><li id="block-d6587aaf25154c71923376df86261e84" class="notion-list-item notion-semantic-string"><strong>Let there be sparkles in your eyes. </strong>Communicate with passion. Be inspiring and imaginative.</li><li id="block-978a43024bde451389efaf6eb269013b" class="notion-list-item notion-semantic-string"><strong>Exclamation points. </strong>Use exclamation points to show excitement and passion. But too many are annoying. Never use more than one at a time. Never use exclamation points in failure messages or alerts. (and btw: exclamation points go inside quotation marks at the end of sentences).</li><li id="block-4e77556d7986437b88027f003ae795d6" class="notion-list-item notion-semantic-string"><strong>Don't own the Strapi community. </strong>The community is not Strapi's. Use "the" instead of "our" when discussing the community. If "the community" is not precise enough, use "the Strapi community". </li><li id="block-d2bc49dfa491409d850a408e124cf0ec" class="notion-list-item notion-semantic-string"><strong>Team-spirit. </strong>Don't use <code class="code">I</code>, prefer <code class="code">we</code>. </li><li id="block-ef28489768644bc98f94e9b9efb4b83e" class="notion-list-item notion-semantic-string"><strong>Be humble and ambitious, not arrogant. </strong>Always put first the value for the users before the value for Strapi. <strong>Don't put your ego first.</strong> Remember that you represent Strapi, its culture, and its values. This must be a priority before winning any argument. The goal is never to win an argument but to represent Strapi and help our community.</li><li id="block-4a0ec26a81774a74a1b8722814fa79e7" class="notion-list-item notion-semantic-string"><strong>Be polite and gracious. </strong>Whatever the situation, the user on the other side is a user and must be respected. Always respond with good faith, assuming that what is said is true and said for a good reason. Ask for precision and prove your point with data if you are right. Don't lose time in pointless arguments. </li><li id="block-4c56ab012e3746aab2d9bb99e6190a25" class="notion-list-item notion-semantic-string"><strong>Focus on your content and create a hierarchy in your information. </strong>Structure your content from the main information to the details and make it easy to explore and read with paragraphs, bullet points, or sections, depending on the format.</li><li id="block-dd98bad2f5944371919dc1af4a695ed0" class="notion-list-item notion-semantic-string"><strong>Capitalization. </strong></li><ol type="1" class="notion-numbered-list"><p id="block-23a862aa08f949fd870c34b274d63752" class="notion-text notion-text__content notion-semantic-string">Use Sentence case for all titles and headings. Use capitalization for:</p><li id="block-8b9772e0644748da86f00416274860e7" class="notion-list-item notion-semantic-string">Strapi</li><li id="block-3120edec69b3413b8533ebdeb22cd5a6" class="notion-list-item notion-semantic-string">every feature: Repeatable Groups feature, Dynamic Zones feature. </li><li id="block-306c3fc96683456d8d9f32ee397d5ec6" class="notion-list-item notion-semantic-string">job titles: CPO, Frontend Developer</li><li id="block-6749ae7f1a804355accb72f0d187f59a" class="notion-list-item notion-semantic-string">Brands and companies: Stripe, Nuxt, Gatsby. </li><p id="block-1c0e1f6aec724d759df679088b74ef81" class="notion-text notion-text__content notion-semantic-string">Don't use capitalization for: </p><li id="block-da32ae1b77c24cc49ca2dbb31bebb08f" class="notion-list-item notion-semantic-string">URL: <a href="http://strapi.io" class="notion-link link" target="_blank" rel="noopener noreferrer">strapi.io</a> </li><li id="block-045868c9259c48658d2fdfc4c8127461" class="notion-list-item notion-semantic-string">emails: hi@strapi.io</li></ol></ol><div id="block-4285774a700f4d4ca60e27363e25bcd0" class="notion-text"></div><ol start="9" type="1" class="notion-numbered-list"><li id="block-7ddb977b15864cfe86e639e5b8f6278d" class="notion-list-item notion-semantic-string"><strong>Dates. </strong>Spell out months and use <a href="https://en.wikipedia.org/wiki/Date_and_time_notation_in_the_United_States" class="notion-link link" target="_blank" rel="noopener noreferrer">American date and time notation</a>. [American over English].</li><li id="block-8bed19a7921e49baa0ef0fcbf6fe18bc" class="notion-list-item notion-semantic-string"><strong>Commas. </strong>When writing a list, use the Oxford comma.</li></ol><ul class="notion-bulleted-list"><li id="block-0ec4ed1d0b214a07ba5f0a7cdb650144" class="notion-list-item notion-semantic-string">Yes: Yves loves his sisters, Patricia and Toscane.</li><li id="block-676fe6bc2e5241a39899ec6e1d34b206" class="notion-list-item notion-semantic-string">No: Yves loves his sisters, Patricia and Toscane.</li></ul><ol start="11" type="1" class="notion-numbered-list"><li id="block-c46aef66207349f4bdcce0b268780f4f" class="notion-list-item notion-semantic-string"><strong>Be user-first.</strong> Write for everyone to understand you.</li><li id="block-20687789d59b4cf9a145c4b3c2f98aab" class="notion-list-item notion-semantic-string"><strong>Be inclusive and gender-neutral.</strong> If the gender is unknown or irrelevant, use “they/them/their” as a singular pronoun. Use “he/him/his” and “she/her/her” pronouns as appropriate. Don’t use “one” as a pronoun. We avoid calling a group of people "guys." or "girls.” but prefer using <code class="code">folks</code> (or else)" 🙂</li><li id="block-879b8acc46cf408ba9bc9047e2d924d3" class="notion-list-item notion-semantic-string"><strong>Abbreviations and acronyms. D</strong>on't use acronyms if your readers hypothetically won't understand them. If you repeatedly have to use a word that has a common acronym, spell it completely the first time you mention it and specify the acronym between parentheses. Then use the acronym. If an acronym is super known, like API, just use it. </li><li id="block-38e516bae85b445d8f290c163fbe4eb0" class="notion-list-item notion-semantic-string"><strong>Never criticize. </strong>Some people may be arguing, frustrated, and saying negative things about Strapi. Negative feedback is feedback, so it's more important for Strapi to understand the user's frustration than to win an argument. The process for this type of situation is :</li></ol><ul class="notion-bulleted-list"><li id="block-df23a1e3381f4d7eb4d62deb101b8c74" class="notion-list-item notion-semantic-string">Thank the user for their feedback.</li><li id="block-509ab1020a4f42f787db159f51d255f3" class="notion-list-item notion-semantic-string">Document the issue if relevant (GitHub Issue).</li><li id="block-3aec457b7ab6415580b2a01f0a787ce5" class="notion-list-item notion-semantic-string">Point the user towards the right information, if available, to help them.</li><li id="block-eadabcc5066249c7bfd5671fc68a4de0" class="notion-list-item notion-semantic-string">Continue the discussion.</li></ul><div id="block-462aaabfa50b4b33a552b180f791d641" class="notion-text"></div><ol start="15" type="1" class="notion-numbered-list"><li id="block-1d77d2413bdd423aa509d801912702ba" class="notion-list-item notion-semantic-string"><strong>Use active voice. </strong>We are makers; therefore, we communicate actively. Avoid passive voice. </li><li id="block-c9dd818f4cfd4977a6dcde0f10422e8d" class="notion-list-item notion-semantic-string"><strong>Use emoji. </strong>Emojis are a great way to convey emotion to your words. Use them sparingly, though, and mainly in the title as bullet points or on social media. </li><li id="block-0eb5961f4e41417fa76739cf2bccbd37" class="notion-list-item notion-semantic-string"><strong>Write positively. </strong>Avoid using negative sentences by looking for words like "can't/don't" and trying to them against positive words.</li><li id="block-1a5a38dfb9904acca51c4d1b6496e1fd" class="notion-list-item notion-semantic-string"><strong>Be playful. </strong>We use slang and urban language, but sparingly and naturally and politely. <em>Huge c</em><em>ongrats</em><em>, give us a shout! </em></li><li id="block-67529731a412429a93f1d0c9213c7b35" class="notion-list-item notion-semantic-string"><strong>Responding to social media is everyone's responsibility. </strong>Everyone is entitled to respond to social media. When someone doesn't know the information, they should ask the relevant person to reply, either with the Strapi account or their account.</li><li id="block-c012baf4e69c48b9875d0103bd948031" class="notion-list-item notion-semantic-string"><strong>Continue conversation. </strong>Always try to get feedback from the user. Ending a conversation by liking, and upvoting is not enough. The best option is to give meaningful answers and ask questions. <strong>Show you're a Strapi team member</strong>. If you comment on social media (Hacker News, Reddit, Twitter, etc.) your profile should mention that you work at Strapi. By mentioning that you work at Strapi your comment will be more considered. There is no need to mention it all the time as it could be irritating. A subtle disclosure is possible by speaking in <code class="code">we</code> form (we shipped, we messed up, we will make that, our product).</li></ol><div id="block-776e281fcf3a4f018f7290efb59e97fe" class="notion-text"></div><div id="block-7801629bb89345a599784020df289acd" class="notion-text"></div><span class="notion-heading__anchor" id="6e0d92ca11444905bfef6b9b63ce66b4"></span><h2 id="block-6e0d92ca11444905bfef6b9b63ce66b4" class="notion-heading notion-semantic-string">Glossary</h2><p id="block-6a26b8bdae4b4e9f8352337dd277722f" class="notion-text notion-text__content notion-semantic-string">Any specific term used by Strapi should be defined in the Glossary.</p><span class="notion-heading__anchor" id="002a3fd603aa42fa96c8e4bfe7cda783"></span><h2 id="block-002a3fd603aa42fa96c8e4bfe7cda783" class="notion-heading notion-semantic-string">Resources</h2><a id="block-marketing-manual-branding-editorial-guidelines-5-brand-tone-of-voice-we-are-get-inspiration-from" class="notion-link notion-page" href="/marketing-manual/branding/editorial-guidelines/5-brand-tone-of-voice-we-are-get-inspiration-from"><span class="notion-page__icon"><svg class="notion-icon notion-icon__page" viewBox="0 0 30 30" style="width:20px;height:20px;font-size:20px;fill:var(--color-text-default-light)"><g><path d="M16,1H4v28h22V11L16,1z M16,3.828L23.172,11H16V3.828z M24,27H6V3h8v10h10V27z M8,17h14v-2H8V17z M8,21h14v-2H8V21z M8,25h14v-2H8V25z"></path></g></svg></span><span class="notion-page__title notion-semantic-string">5 Brand Tone of Voice we are get inspiration from</span></a><a id="block-a5d21bf55d354fd79f567c30b550be00" href="https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/files/d2cf6d59-efd7-4855-8823-d358031d194a.pdf" class="notion-link notion-file" target="_blank" rel="noopener noreferrer"><div><div class="notion-file__icon"><svg viewBox="0 0 30 30" style="width:1.35em;height:1.35em;fill:inherit"><g><path d="M22,8v12c0,3.866-3.134,7-7,7s-7-3.134-7-7V8c0-2.762,2.238-5,5-5s5,2.238,5,5v12c0,1.657-1.343,3-3,3s-3-1.343-3-3V8h-2v12c0,2.762,2.238,5,5,5s5-2.238,5-5V8c0-3.866-3.134-7-7-7S6,4.134,6,8v12c0,4.971,4.029,9,9,9s9-4.029,9-9V8H22z"></path></g></svg></div><div><span class="notion-file__title">20181012 Brand Identity Workshop CR.pdf</span><span class="notion-file__size">389.4KB</span></div></div></a><a id="block-d2e2bf8b68614314843fe031a9d694b5" href="https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/files/42e1961f-4284-4822-af5c-69a867fe4f7f.pdf" class="notion-link notion-file" target="_blank" rel="noopener noreferrer"><div><div class="notion-file__icon"><svg viewBox="0 0 30 30" style="width:1.35em;height:1.35em;fill:inherit"><g><path d="M22,8v12c0,3.866-3.134,7-7,7s-7-3.134-7-7V8c0-2.762,2.238-5,5-5s5,2.238,5,5v12c0,1.657-1.343,3-3,3s-3-1.343-3-3V8h-2v12c0,2.762,2.238,5,5,5s5-2.238,5-5V8c0-3.866-3.134-7-7-7S6,4.134,6,8v12c0,4.971,4.029,9,9,9s9-4.029,9-9V8H22z"></path></g></svg></div><div><span class="notion-file__title">Content Style Guide Checklist.pdf</span><span class="notion-file__size">541.5KB</span></div></div></a><div id="block-70ede18a8c6d446aab566056b04baadf" class="notion-text"></div><a id="block-glossary" class="notion-link notion-page emoji" href="/glossary"><span class="notion-page__icon"><span class="notion-icon text" style="width:20px;height:20px;font-size:20px;fill:var(--color-text-default-light)">🗂</span></span><span class="notion-page__title notion-semantic-string">Glossary </span></a><a id="block-user-success-manual-strapi-documentation-style-guide" class="notion-link notion-page emoji" href="/user-success-manual/strapi-documentation-style-guide"><span class="notion-page__icon"><span class="notion-icon text" style="width:20px;height:20px;font-size:20px;fill:var(--color-text-default-light)">🎨</span></span><span class="notion-page__title notion-semantic-string">Strapi Documentation Style Guide</span></a><a id="block-user-success-manual-12-rules-of-technical-writing" class="notion-link notion-page emoji" href="/user-success-manual/12-rules-of-technical-writing"><span class="notion-page__icon"><span class="notion-icon text" style="width:20px;height:20px;font-size:20px;fill:var(--color-text-default-light)">✏️</span></span><span class="notion-page__title notion-semantic-string">12 Rules of Technical Writing</span></a><div id="block-e07b49eefebe47c1b6f5d5481efb2002" class="notion-text"></div><p id="block-664fefe2a17740378a10eebad105f9a3" class="notion-text notion-text__content notion-semantic-string"><a href="https://www.notion.so/strapi/Editorial-Guidelines-9771c2eb192c43fbac39b253dd0e6e8d" class="notion-link link" target="_blank" rel="noopener noreferrer">https://www.notion.so/strapi/Editorial-Guidelines-9771c2eb192c43fbac39b253dd0e6e8d</a></p></article></main></div></div><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><script src="/_next/static/chunks/webpack-fff9ce4a0e1446c6.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/css/c10f41517bf2a087.css\",\"style\"]\n2:HL[\"/_next/static/css/d5f5753bbc15b5e9.css\",\"style\"]\n3:HL[\"/_next/static/css/a1583505d5c07619.css\",\"style\"]\n4:HL[\"/_next/static/css/72c9eff68bdb8d49.css\",\"style\"]\n5:HL[\"/_next/static/css/910da6a3c0937129.css\",\"style\"]\n6:HL[\"/_next/static/css/f4a8a992e228bc78.css\",\"style\"]\n7:HL[\"/_next/static/css/4ccfd402dccf722d.css\",\"style\"]\n8:HL[\"/_next/static/css/44b83c3d2ca981fd.css\",\"style\"]\n9:HL[\"/_next/static/css/52fce15ee309ea55.css\",\"style\"]\na:HL[\"/_next/static/css/6bbf6298f76eb501.css\",\"style\"]\nb:HL[\"/_next/static/css/b68ea42e53cba757.css\",\"style\"]\nc:HL[\"/_next/static/css/bb76edb54677f13d.css\",\"style\"]\nd:HL[\"/_next/static/css/085313b056364f40.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"e:I[11815,[],\"\"]\n11:I[55092,[],\"\"]\n14:I[82023,[],\"\"]\n18:I[91584,[],\"\"]\n12:[\"site\",\"handbook.strapi.io\",\"d\"]\n13:[\"page\",\"marketing-manual/branding/editorial-guidelines\",\"oc\"]\n19:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$Le\",null,{\"buildId\":\"TXcrx8ikmAhPlGPLzSo33\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"main\",\"handbook.strapi.io\",\"marketing-manual\",\"branding\",\"editorial-guidelines\"],\"initialTree\":[\"\",{\"children\":[\"main\",{\"children\":[[\"site\",\"handbook.strapi.io\",\"d\"],{\"children\":[[\"page\",\"marketing-manual/branding/editorial-guidelines\",\"oc\"],{\"children\":[\"__PAGE__\",{}]}]},\"$undefined\",\"$undefined\",true]}]}],\"initialSeedData\":[\"\",{\"children\":[\"main\",{\"children\":[[\"site\",\"handbook.strapi.io\",\"d\"],{\"children\":[[\"page\",\"marketing-manual/branding/editorial-guidelines\",\"oc\"],{\"children\":[\"__PAGE__\",{},[[\"$Lf\",\"$L10\",[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/4ccfd402dccf722d.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/44b83c3d2ca981fd.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/52fce15ee309ea55.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6bbf6298f76eb501.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"4\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/b68ea42e53cba757.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"5\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/bb76edb54677f13d.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"6\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/085313b056364f40.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]]],null],null]},[null,[\"$\",\"$L11\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"main\",\"children\",\"$12\",\"children\",\"$13\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L14\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L15\",\"notFoundStyles\":[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6bbf6298f76eb501.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]]}]],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/c10f41517bf2a087.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d5f5753bbc15b5e9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a1583505d5c07619.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/72c9eff68bdb8d49.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"4\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/910da6a3c0937129.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"5\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/f4a8a992e228bc78.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],\"$L16\"],null],null]},[null,[\"$\",\"$L11\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"main\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L14\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$L11\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L14\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L17\"],\"globalErrorComponent\":\"$18\",\"missingSlots\":\"$W19\"}]\n"])</script><script>self.__next_f.push([1,"1a:I[54586,[\"70392\",\"static/chunks/app/main/%5Bsite%5D/%5B%5B...page%5D%5D/not-found-734ba796934eaf53.js\"],\"ErrorPage\"]\n15:[\"$\",\"$L1a\",null,{\"type\":\"notfound\"}]\n"])</script><script>self.__next_f.push([1,"1c:I[99284,[\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"99272\",\"static/chunks/99272-8ac4d68f00b44445.js\",\"61797\",\"static/chunks/61797-6d48776e3640950a.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"30076\",\"static/chunks/app/main/%5Bsite%5D/layout-485c34ad2c080c1e.js\"],\"default\"]\n1d:I[11421,[\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"99272\",\"static/chunks/99272-8ac4d68f00b44445.js\",\"61797\",\"static/chunks/61797-6d48776e3640950a.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"30076\",\"static/chunks/app/main/%5Bsite%5D/layout-485c34ad2c080c1e.js\"],\"SiteProvider\"]\n1e:I[32617,[\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"99272\",\"static/chunks/99272-8ac4d68f00b44445.js\",\"61797\",\"static/chunks/61797-6d48776e3640950a.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"30076\",\"static/chunks/app/main/%5Bsite%5D/layout-485c34ad2c080c1e.js\"],\"ThemeProvider\"]\n37:I[42129,[\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"99272\",\"static/chunks/99272-8ac4d68f00b44445.js\",\"61797\",\"static/chunks/61797-6d48776e3640950a.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"30076\",\"static/chunks/app/main/%5Bsite%5D/layout-485c34ad2c080c1e.js\"],\"ErrorBoundary\"]\n38:I[60716,[\"48349\",\"static/chunks/app/main/%5Bsite%5D/error-b1e284d5cefb3231.js\"],\"default\"]\n39:\"$Sreact.suspense\"\n3a:I[39598,[\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"99272\",\"static/chunks/99272-8ac4d68f00b44445.js\",\"61797\",\"static/chunks/61797-6d48776e3640950a.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"30076\",\"static/chunks/app/main/%5Bsite%5D/layout-485c34ad2c080c1e.js\"],\"NavigationEvents\"]\n3b:I[53481,[\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"99272\",\"static/chunks/99272-8ac4d68f00b44445.js\",\"61797\",\"static/chunks/61797-6d48776e3640950a.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"30076\",\"static/chunks/app/main/%5Bsite%5D/layout-485c34ad2c080c1e.js\"],\"SpeedInsights\"]\n1b:Tba4,"])</script><script>self.__next_f.push([1,"@font-face{font-family:Poppins;font-style:normal;font-weight:400;src:url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.eot\");src:local(\"\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.eot?#iefix\") format(\"embedded-opentype\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.woff2\") format(\"woff2\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.woff\") format(\"woff\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.ttf\") format(\"truetype\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.svg#Poppins\") format(\"svg\")}@font-face{font-family:Poppins;font-style:normal;font-weight:500;src:url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.eot\");src:local(\"\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.eot?#iefix\") format(\"embedded-opentype\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.woff2\") format(\"woff2\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.woff\") format(\"woff\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.ttf\") format(\"truetype\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.svg#Poppins\") format(\"svg\")}@font-face{font-family:Poppins;font-style:normal;font-weight:600;src:url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.eot\");src:local(\"\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.eot?#iefix\") format(\"embedded-opentype\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.woff2\") format(\"woff2\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.woff\") format(\"woff\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.ttf\") format(\"truetype\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.svg#Poppins\") format(\"svg\")}@font-face{font-family:Poppins;font-style:normal;font-weight:700;src:url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.eot\");src:local(\"\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.eot?#iefix\") format(\"embedded-opentype\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.woff2\") format(\"woff2\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.woff\") format(\"woff\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.ttf\") format(\"truetype\"),url(\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.svg#Poppins\") format(\"svg\")}"])</script><script>self.__next_f.push([1,"22:{\"type\":\"none\",\"color\":\"rgba(0,0,0,1)\",\"opacity\":12}\n21:{\"height\":56,\"textColor\":\"var(--color-text-default)\",\"backgroundColor\":\"rgba(255, 255, 255, 1)\",\"ctaTextColor\":\"var(--color-text-default)\",\"ctaBackgroundColor\":\"var(--color-bg-default)\",\"isSticky\":true,\"shadow\":\"$22\"}\n25:[]\n24:{\"label\":\"Handbook Home\",\"pageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::0ebb533a-b06a-463e-8443-ec13f8b978a6\",\"list\":\"$25\"}\n27:[]\n26:{\"label\":\"People\",\"pageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::f910fe6e-c6b9-4053-a103-a6bc1e660c9a\",\"list\":\"$27\"}\n23:[\"$24\",\"$26\"]\n28:{\"type\":\"text\",\"width\":90,\"fontSize\":0,\"textContent\":\"Strapi Handbook\",\"imageContent\":null}\n29:{\"type\":\"page\",\"label\":\"\",\"link\":\"\",\"pageId\":\"\"}\n20:{\"type\":\"notion\",\"style\":\"$21\",\"links\":\"$23\",\"logo\":\"$28\",\"cta\":\"$29\",\"isSticky\":true,\"breadcrumbs\":false}\n2c:{\"id\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::5b53c93b-b097-4205-9af2-fe9de72ff445\",\"content\":\"\u003c!-- Google Tag Manager --\u003e\\n\u003cscript\u003e(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\\nj=d.createElement(s),dl=l!='dataLayer'?'\u0026l='+l:'';j.async=true;j.src=\\n'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\\n})(window,document,'script','dataLayer','GTM-NB8FDPQ');\u003c/script\u003e\\n\u003c!-- End Google Tag Manager --\u003e\"}\n2b:[\"$2c\"]\n2d:[]\n2f:{\"id\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::24a42583-cd97-44f0-9eef-926690130911\",\"content\":\"\u003c!-- Google Tag Manager (noscript) --\u003e\\n\u003cnoscript\u003e\u003ciframe src=\\\"https://www.googletagmanager.com/ns.html?id=GTM-NB8FDPQ\\\"\\nheight=\\\"0\\\" width=\\\"0\\\" style=\\\"display:none;visibility:hidden\\\"\u003e\u003c/iframe\u003e\u003c/noscript\u003e\\n\u003c!-- End Google Tag Manager (noscript) --\u003e\"}\n2e:[\"$2f\"]\n31:{\"id\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::14d661ad-c322-4da7-8acc-00ed07c334c2\",\"content\":\":root {\\n--color-text-blue: #171693;\\n--color-ui-hover-bg: rgba(55,53,47,0.08);\\n\\n}\\n\\n.notion-header__title{\\ncolor: #171693;\\n}\"}\n30:[\"$31\"]\n2a:{\"global\":\"$2b\",\"head\":\"$2d\",\"body\":\"$2e\",\"style\":\"$30\"}\n32:[]\n1f:{\"siteId\":\"e7c0f"])</script><script>self.__next_f.push([1,"16c-8bd3-4c76-8075-4c86f986e1b2\",\"userId\":\"077e1bb6-57cd-4f80-b1cf-d52f095eacdd\",\"domainName\":\"handbook.strapi.io\",\"name\":\"Strapi Handbook\",\"active\":true,\"free\":false,\"tier\":\"personal\",\"favicon\":\"https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/uploads/favicon/9c68ae10-0a8a-4e3f-9084-3625b19df9cb.png\",\"fontFamily\":\"Poppins\",\"legacyTheme\":\"default\",\"language\":\"en\",\"notionPage\":\"2579f71e74cf4b82a0e104627e9a72bc\",\"indexPageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::0ebb533a-b06a-463e-8443-ec13f8b978a6\",\"pageProperties\":false,\"pageSyncing\":true,\"viewSwitcher\":false,\"siteSearch\":true,\"advancedSearch\":false,\"themeToggle\":false,\"mondayFirst\":false,\"loadLimits\":false,\"hidePersonInfo\":false,\"noIndex\":false,\"viewsExceeded\":false,\"cacheTTL\":0,\"manualSync\":false,\"syncStatus\":\"unsynced\",\"publishedAt\":null,\"navbar\":\"$20\",\"footer\":null,\"theme\":null,\"code\":\"$2a\",\"files\":\"$32\"}\n33:T1061,"])</script><script>self.__next_f.push([1,":root{--padding-layout:0.6rem;--border-radii-layout:5px;--border-thickness-layout:1px;--border-type-layout:solid;--border-layout:var(--border-thickness-layout) var(--border-type-layout) var(--color-border-default);--layout-max-width:900px;--column-spacing:46px;--page-display:flex;--padding-right:calc(env(safe-area-inset-right) + 96px);--padding-left:calc(env(safe-area-inset-left) + 96px);--padding-right-mobile:calc(env(safe-area-inset-right) + 24px);--padding-left-mobile:calc(env(safe-area-inset-left) + 24px);--header-cover-height:30vh;--header-title-align:left;--header-icon-align:-112px auto auto auto;--header-display:block;--collection-header-border:var(--border-layout);--collection-table-cell-padding:calc(var(--padding-layout) - 0.3rem) calc(var(--padding-layout) - 0.1rem);--collection-list-item-padding:calc(var(--padding-layout) - 0.5rem);--collection-list-item-border-radii:calc(\n var(--border-radii-layout) - 1px\n );--collection-card-padding:0px;--collection-card-title-padding:0px;--collection-card-content-padding:var(--padding-layout);--collection-card-border-radii:var(--border-radii-layout);--collection-card-gap:10px;--collection-card-shadow:rgba(15, 15, 15, 0.1) 0px 0px 0px 1px,rgba(15, 15, 15, 0.1) 0px 2px 4px;--collection-card-title-size:0.875rem;--collection-card-cover-height-small:128px;--collection-card-cover-size-small:172px;--collection-card-cover-height-medium:200px;--collection-card-cover-size-medium:260px;--collection-card-cover-height-large:200px;--collection-card-cover-size-large:320px;--collection-card-icon-display:inline-flex;--callout-padding:calc(var(--padding-layout) + 0.4rem) calc(var(--padding-layout) + 0.4rem) calc(var(--padding-layout) + 0.4rem) calc(var(--padding-layout) + 0.1em);--callout-border-radii:calc(var(--border-radii-layout) - 2px);--callout-border:var(--border-layout);--callout-icon-display:block;--callout-shadow:none;--file-border-radii:calc(var(--border-radii-layout) - 2px);--equation-border-radii:calc(var(--border-radii-layout) - 2px);--divider-border:var(--border-layout);--quote-border:calc(var(--border-thickness-layout) + 2px) solid currentcolor;--code-padding:calc(var(--padding-layout) + 1.4rem);--code-border-radii:var(--border-radii-layout);--tweet-padding:calc(var(--padding-layout) + 0.65rem) calc(var(--padding-layout) + 0.65rem) calc(var(--padding-layout) + 0.05rem) calc(var(--padding-layout) + 0.65rem);--tweet-border-radii:var(--border-radii-layout);--tweet-border:var(--border-layout);--bookmark-padding:calc(var(--padding-layout) + 0.15rem) 0px calc(var(--padding-layout) + 0.025rem) calc(var(--padding-layout) + 0.275rem);--bookmark-border-radii:var(--border-radii-layout);--bookmark-border:var(--border-layout);--bookmark-image-border-radii:0px calc(var(--border-radii-layout) - 1px) calc(var(--border-radii-layout) - 1px) 0px;--embed-border-radii:calc(var(--border-radii-layout) - 5px);--image-border-radii:calc(var(--border-radii-layout) - 5px);--title-size:2.5rem;--quote-size:1.2rem;--quote-size-large:1.4rem;--heading-size:1rem;--primary-font:Poppins,Poppins-fallback,Helvetica,Apple Color Emoji,Segoe UI Emoji,NotoColorEmoji,Noto Color Emoji,Segoe UI Symbol,Android Emoji,EmojiSymbols,-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Helvetica Neue,Noto Sans,sans-serif;--secondary-font:Poppins,Poppins-fallback,Helvetica,Apple Color Emoji,Segoe UI Emoji,NotoColorEmoji,Noto Color Emoji,Segoe UI Symbol,Android Emoji,EmojiSymbols,-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Helvetica Neue,Noto Sans,sans-serif;--text-weight:normal;--heading-weight:600;--heading1-size:calc(var(--heading-size) * 1.875);--heading2-size:calc(var(--heading-size) * 1.5);--heading3-size:calc(var(--heading-size) * 1.25);--heading4-size:calc(var(--heading-size) * 1);--heading5-size:calc(var(--heading-size) * 0.8125);--scrollbar-width:15px;--navbar-height:45px;--navbar-shadow: ;--navbar-button-border-radii:50px;--navbar-list-width-single-column:320px;--navbar-list-width:620px;--sidebar-width:280px;--sidebar-shadow: }html{scroll-padding-top:51px}body{font-family:var(--secondary-font)}:root{--color-text-blue:#171693;--color-ui-hover-bg:rgba(55,53,47,0.08)}.notion-header__title{color:#171693}"])</script><script>self.__next_f.push([1,"34:T4098,"])</script><script>self.__next_f.push([1,"html.theme-light{--gray-h:45;--gray-s:2%;--gray-l:46%;--color-gray:hsl(var(--gray-h), var(--gray-s), var(--gray-l));--color-text-gray:var(--color-gray);--color-bg-gray:hsl(\n var(--gray-h),\n var(--gray-s),\n 90%\n );--color-bg-gray-light:var(--color-bg-gray);--color-pill-gray:hsl(\n calc(var(--gray-h) + 14),\n var(--gray-s),\n 88%\n );--color-pill-text-gray:hsl(\n var(--gray-h),\n var(--gray-s),\n calc(var(--gray-l) - 28%)\n );--brown-h:19;--brown-s:31%;--brown-l:47%;--color-brown:hsl(var(--brown-h), var(--brown-s), var(--brown-l));--color-text-brown:var(--color-brown);--color-bg-brown:hsl(\n var(--brown-h),\n var(--brown-s),\n 90%\n );--color-bg-brown-light:var(--color-bg-brown);--color-pill-brown:hsl(\n var(--brown-h),\n calc(var(--brown-s) + 10%),\n 89%\n );--color-pill-text-brown:hsl(\n var(--brown-h),\n calc(var(--brown-s) + 10%),\n calc(var(--brown-l) - 28%)\n );--orange-h:30;--orange-s:87%;--orange-l:45%;--color-orange:hsl(\n var(--orange-h),\n var(--orange-s),\n var(--orange-l)\n );--color-text-orange:var(--color-orange);--color-bg-orange:hsl(\n var(--orange-h),\n var(--orange-s),\n 90%\n );--color-bg-orange-light:var(--color-bg-orange);--color-pill-orange:hsl(\n var(--orange-h),\n calc(var(--orange-s) - 6%),\n 87%\n );--color-pill-text-orange:hsl(\n calc(var(--orange-h) - 5),\n calc(var(--orange-s) - 18%),\n calc(var(--orange-l) - 28%)\n );--yellow-h:38;--yellow-s:62%;--yellow-l:49%;--color-yellow:hsl(\n var(--yellow-h),\n var(--yellow-s),\n var(--yellow-l)\n );--color-text-yellow:var(--color-yellow);--color-bg-yellow:hsl(\n var(--yellow-h),\n calc(var(--yellow-s) + 90%),\n 90%\n );--color-bg-yellow-light:var(--color-bg-yellow);--color-pill-yellow:hsl(\n calc(var(--yellow-h) + 3),\n calc(var(--yellow-s) + 24%),\n 90%\n );--color-pill-text-yellow:hsl(\n calc(var(--yellow-h) - 11),\n calc(var(--yellow-s) - 22%),\n calc(var(--yellow-l) - 28%)\n );--green-h:149;--green-s:31%;--green-l:39%;--color-green:hsl(var(--green-h), var(--green-s), var(--green-l));--color-text-green:var(--color-green);--color-bg-green:hsl(\n var(--green-h),\n var(--green-s),\n 90%\n );--color-bg-green-light:var(--color-bg-green);--color-pill-green:hsl(\n calc(var(--green-h) - 28),\n calc(var(--green-s) + 3%),\n 89%\n );--color-pill-text-green:hsl(\n calc(var(--green-h) - 2),\n var(--green-s),\n calc(var(--green-l) - 22%)\n );--blue-h:202;--blue-s:53%;--blue-l:43%;--color-blue:hsl(var(--blue-h), var(--blue-s), var(--blue-l));--color-text-blue:var(--color-blue);--color-bg-blue:hsl(\n var(--blue-h),\n var(--blue-s),\n 90%\n );--color-bg-blue-light:var(--color-bg-blue);--color-pill-blue:hsl(\n var(--blue-h),\n calc(var(--blue-s) - 5%),\n 85%\n );--color-pill-text-blue:hsl(\n calc(var(--blue-h) + 7),\n calc(var(--blue-s) - 6%),\n calc(var(--blue-l) - 22%)\n );--purple-h:274;--purple-s:32%;--purple-l:54%;--color-purple:hsl(\n var(--purple-h),\n var(--purple-s),\n var(--purple-l)\n );--color-text-purple:var(--color-purple);--color-bg-purple:hsl(\n var(--purple-h),\n var(--purple-s),\n 90%\n );--color-bg-purple-light:var(--color-bg-purple);--color-pill-purple:hsl(\n var(--purple-h),\n calc(var(--purple-s) + 5%),\n 90%\n );--color-pill-text-purple:hsl(\n calc(var(--purple-h) + 1),\n calc(var(--purple-s) + 10%),\n calc(var(--purple-l) - 31%)\n );--pink-h:328;--pink-s:48%;--pink-l:53%;--color-pink:hsl(var(--pink-h), var(--pink-s), var(--pink-l));--color-text-pink:var(--color-pink);--color-bg-pink:hsl(\n var(--pink-h),\n var(--pink-s),\n 90%\n );--color-bg-pink-light:var(--color-bg-pink);--color-pill-pink:hsl(\n var(--pink-h),\n var(--pink-s),\n 90%\n );--color-pill-text-pink:hsl(\n calc(var(--pink-h) + 3),\n calc(var(--pink-s) - 14%),\n calc(var(--pink-l) - 31%)\n );--red-h:2;--red-s:62%;--red-l:55%;--color-red:hsl(var(--red-h), var(--red-s), var(--red-l));--color-text-red:var(--color-red);--color-bg-red:hsl(\n var(--red-h),\n var(--red-s),\n 90%\n );--color-bg-red-light:var(--color-bg-red);--color-pill-red:hsl(\n calc(var(--red-h) + 6),\n calc(var(--red-s) + 42%),\n 90%\n );--color-pill-text-red:hsl(\n calc(var(--red-h) + 0),\n var(--red-s),\n calc(var(--red-l) - 32%)\n );--default-h:45;--default-s:8%;--default-l:20%;--color-default:hsl(\n var(--default-h),\n var(--default-s),\n var(--default-l)\n );--color-pill-default:hsl(\n var(--gray-h),\n var(--gray-s),\n 90%\n );--color-pill-text-default:hsl(\n var(--gray-h),\n var(--gray-s),\n calc(var(--gray-l) - 28%)\n );--color-text-default:#37352F;--color-text-default-light:#7d7c78;--color-bg-default:#ffffff;--color-border-default:#E9E9E7;--color-border-dark:var(--color-border-default);--color-ui-hover-bg:#efefef;--color-card-bg:#ffffff;--color-card-bg-hover:#f9f9f8;--color-calendar-weekend-bg:#f7f6f3;--color-checkbox-bg:#2EAADC;--color-code-bg:rgba(135,131,120,.15);--scrollbar-background-color:#FAFAFA;--scrollbar-thumb-color:#C1C1C1;--scrollbar-border-color:#E8E8E8;--navbar-text-color:#37352F;--navbar-list-item-hover:rgba(130, 130, 130, 0.09);--navbar-background-color-hover:#f0f0f0;--navbar-background-color:#ffffff;--navbar-button-text-color:#ffffff;--navbar-button-background-color:#37352F;--navbar-menu-background-color:var(--navbar-background-color);--navbar-text-color-dark:#282620;--footer-text-color:#37352F;--footer-background-color:#ffffff;--sidebar-text-color:#37352F;--sidebar-cta-text-color:#37352F;--sidebar-background-color:#ffffff;--sidebar-cta-background-color:#ffffff;--sidebar-border-color:#E9E9E7;--sidebar-background-color-hover:#efefef;--sidebar-text-color-dark:#282620;--sidebar-cta-background-color-hover:#efefef}html.theme-light code[class*=language-],html.theme-light pre[class*=language-]{background:#f9f9f9;color:#383942;font-family:\"Fira Code\",\"Fira Mono\",Menlo,Consolas,\"DejaVu Sans Mono\",monospace;direction:ltr;text-align:left;white-space:pre;word-spacing:normal;word-break:normal;line-height:1.5;-moz-tab-size:2;-o-tab-size:2;tab-size:2;-webkit-hyphens:none;-moz-hyphens:none;-ms-hyphens:none;hyphens:none}html.theme-light code[class*=language-] ::-moz-selection,html.theme-light code[class*=language-]::-moz-selection,html.theme-light pre[class*=language-] ::-moz-selection{background:#e5e5e5;color:inherit}html.theme-light code[class*=language-] ::selection,html.theme-light code[class*=language-]::selection,html.theme-light pre[class*=language-] ::selection{background:#e5e5e5;color:inherit}html.theme-light pre[class*=language-]{padding:1em;margin:.5em 0;overflow:auto;border-radius:.3em}html.theme-light :not(pre)\u003ecode[class*=language-]{padding:.2em .3em;border-radius:.3em;white-space:normal}html.theme-light .token.cdata,html.theme-light .token.comment,html.theme-light .token.prolog{color:#9fa0a6}html.theme-light .token.doctype,html.theme-light .token.entity,html.theme-light .token.punctuation{color:#383942}html.theme-light .token.atrule,html.theme-light .token.attr-name,html.theme-light .token.boolean,html.theme-light .token.class-name,html.theme-light .token.constant,html.theme-light .token.number{color:#b66a00}html.theme-light .token.keyword{color:#a625a4}html.theme-light .token.deleted,html.theme-light .token.important,html.theme-light .token.property,html.theme-light .token.symbol,html.theme-light .token.tag{color:#e35549}html.theme-light .token.attr-value,html.theme-light .token.attr-value\u003e.token.punctuation,html.theme-light .token.builtin,html.theme-light .token.char,html.theme-light .token.inserted,html.theme-light .token.regex,html.theme-light .token.selector,html.theme-light .token.string{color:#50a04f}html.theme-light .token.function,html.theme-light .token.operator,html.theme-light .token.variable{color:#4078f1}html.theme-light .token.url{color:#0083bb}html.theme-light .token.attr-value\u003e.token.punctuation.attr-equals,html.theme-light .token.special-attr\u003e.token.attr-value\u003e.token.value.css{color:#383942}html.theme-light .language-css .token.selector{color:#e35549}html.theme-light .language-css .token.property{color:#383942}html.theme-light .language-css .token.function,html.theme-light .language-css .token.url\u003e.token.function{color:#0083bb}html.theme-light .language-css .token.url\u003e.token.string.url{color:#50a04f}html.theme-light .language-css .token.atrule .token.rule,html.theme-light .language-css .token.important{color:#a625a4}html.theme-light .language-javascript .token.operator{color:#a625a4}html.theme-light .language-javascript .token.template-string\u003e.token.interpolation\u003e.token.interpolation-punctuation.punctuation{color:#c91142}html.theme-light .language-json .token.operator{color:#383942}html.theme-light .language-json .token.null.keyword{color:#b66a00}html.theme-light .language-markdown .token.url,html.theme-light .language-markdown .token.url-reference.url\u003e.token.string,html.theme-light .language-markdown .token.url\u003e.token.operator{color:#383942}html.theme-light .language-markdown .token.url\u003e.token.content{color:#4078f1}html.theme-light .language-markdown .token.url-reference.url,html.theme-light .language-markdown .token.url\u003e.token.url{color:#0083bb}html.theme-light .language-markdown .token.blockquote.punctuation,html.theme-light .language-markdown .token.hr.punctuation{color:#9fa0a6;font-style:italic}html.theme-light .language-markdown .token.code-snippet{color:#50a04f}html.theme-light .language-markdown .token.bold .token.content{color:#b66a00}html.theme-light .language-markdown .token.italic .token.content{color:#a625a4}html.theme-light .language-markdown .token.list.punctuation,html.theme-light .language-markdown .token.strike .token.content,html.theme-light .language-markdown .token.strike .token.punctuation,html.theme-light .language-markdown .token.title.important\u003e.token.punctuation{color:#e35549}html.theme-light .token.bold{font-weight:700}html.theme-light .token.comment,html.theme-light .token.italic{font-style:italic}html.theme-light .token.entity{cursor:help}html.theme-light .token.namespace{opacity:.8}html.theme-light .token.token.cr:before,html.theme-light .token.token.lf:before,html.theme-light .token.token.space:before,html.theme-light .token.token.tab:not(:empty):before{color:hsla(230,8%,24%,.2)}html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item{margin-right:.4em}html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ea,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ebutton,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003espan{background:#e5e5e5;color:#696b76;padding:.1em .4em;border-radius:.3em}html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ea:focus,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ea:hover,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ebutton:focus,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ebutton:hover,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003espan:focus,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003espan:hover{background:#c6c6c7;color:#383942}html.theme-light .line-highlight.line-highlight{background:hsla(230,8%,24%,.05)}html.theme-light .line-highlight.line-highlight:before,html.theme-light .line-highlight.line-highlight[data-end]:after{background:#e5e5e5;color:#383942;padding:.1em .6em;border-radius:.3em;box-shadow:0 2px 0 0 rgba(0,0,0,.2)}html.theme-light pre[id].linkable-line-numbers.linkable-line-numbers span.line-numbers-rows\u003espan:hover:before{background-color:hsla(230,8%,24%,.05)}html.theme-light .command-line .command-line-prompt,html.theme-light .line-numbers.line-numbers .line-numbers-rows{border-right-color:hsla(230,8%,24%,.2)}html.theme-light .command-line .command-line-prompt\u003espan:before,html.theme-light .line-numbers .line-numbers-rows\u003espan:before{color:#9d9d9f}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-1,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-5,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-9{color:#e35549}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-10,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-2,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-6{color:#50a04f}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-11,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-3,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-7{color:#4078f1}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-12,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-4,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-8{color:#a625a4}html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix),html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix){background-color:hsla(353,100%,66%,.15)}html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix) ::-moz-selection,html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix)::-moz-selection,html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix) ::-moz-selection,html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix)::-moz-selection{background-color:hsla(353,95%,66%,.25)}html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix) ::selection,html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix)::selection,html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix) ::selection,html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix)::selection{background-color:hsla(353,95%,66%,.25)}html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix),html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix){background-color:hsla(137,100%,55%,.15)}html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix) ::-moz-selection,html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix)::-moz-selection,html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix) ::-moz-selection,html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix)::-moz-selection{background-color:hsla(135,73%,55%,.25)}html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix) ::selection,html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix)::selection,html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix) ::selection,html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix)::selection{background-color:hsla(135,73%,55%,.25)}html.theme-light .prism-previewer-gradient.prism-previewer-gradient div,html.theme-light .prism-previewer.prism-previewer:before{border-color:#f2f2f2}html.theme-light .prism-previewer-color.prism-previewer-color:before,html.theme-light .prism-previewer-easing.prism-previewer-easing:before,html.theme-light .prism-previewer-gradient.prism-previewer-gradient div{border-radius:.3em}html.theme-light .prism-previewer.prism-previewer:after{border-top-color:#f2f2f2}html.theme-light .prism-previewer-flipped.prism-previewer-flipped.after{border-bottom-color:#f2f2f2}html.theme-light .prism-previewer-angle.prism-previewer-angle:before,html.theme-light .prism-previewer-easing.prism-previewer-easing,html.theme-light .prism-previewer-time.prism-previewer-time:before{background:#fff}html.theme-light .prism-previewer-angle.prism-previewer-angle circle,html.theme-light .prism-previewer-time.prism-previewer-time circle{stroke:hsl(230,8%,24%);stroke-opacity:1}html.theme-light .prism-previewer-easing.prism-previewer-easing circle,html.theme-light .prism-previewer-easing.prism-previewer-easing line,html.theme-light .prism-previewer-easing.prism-previewer-easing path{stroke:hsl(230,8%,24%)}html.theme-light .prism-previewer-easing.prism-previewer-easing circle{fill:transparent}"])</script><script>self.__next_f.push([1,"35:T4530,"])</script><script>self.__next_f.push([1,"html.theme-dark{--gray-h:0;--gray-s:0%;--gray-l:61%;--color-gray:hsl(var(--gray-h), var(--gray-s), var(--gray-l));--color-text-gray:var(--color-gray);--color-bg-gray:hsl(\n var(--gray-h),\n var(--gray-s),\n 14.5%\n );--color-bg-gray-light:hsl(\n var(--gray-h),\n var(--gray-s),\n 14.5%\n );--color-pill-gray:hsl(\n var(--gray-h),\n var(--gray-s),\n 35%\n );--color-pill-text-gray:hsl(\n var(--gray-h),\n var(--gray-s),\n calc(var(--gray-l) + 26%)\n );--brown-h:18;--brown-s:35%;--brown-l:58%;--color-brown:hsl(var(--brown-h), var(--brown-s), var(--brown-l));--color-text-brown:var(--color-brown);--color-bg-brown:hsl(\n var(--brown-h),\n calc(var(--brown-s) - 7%),\n 22%\n );--color-bg-brown-light:hsl(\n calc(var(--brown-h) - 2),\n calc(var(--brown-s) - 22%),\n 16%\n );--color-pill-brown:hsl(\n var(--brown-h),\n calc(var(--brown-s) + 2%),\n 27%\n );--color-pill-text-brown:hsl(\n var(--brown-h),\n calc(var(--brown-s) - 21%),\n calc(var(--brown-l) + 33%)\n );--orange-h:25;--orange-s:54%;--orange-l:53%;--color-orange:hsl(\n var(--orange-h),\n var(--orange-s),\n var(--orange-l)\n );--color-text-orange:var(--color-orange);--color-bg-orange:hsl(\n var(--orange-h),\n calc(var(--orange-s) - 10%),\n 25%\n );--color-bg-orange-light:hsl(\n var(--orange-h),\n calc(var(--orange-s) - 30%),\n 17%\n );--color-pill-orange:hsl(\n var(--orange-h),\n calc(var(--orange-s) + 9%),\n 32%\n );--color-pill-text-orange:hsl(\n var(--orange-h),\n calc(var(--orange-s) - 23%),\n calc(var(--orange-l) + 33%)\n );--yellow-h:38;--yellow-s:54%;--yellow-l:54%;--color-yellow:hsl(\n var(--yellow-h),\n var(--yellow-s),\n var(--yellow-l)\n );--color-text-yellow:var(--color-yellow);--color-bg-yellow:hsl(\n var(--yellow-h),\n calc(var(--yellow-s) - 18%),\n 25%\n );--color-bg-yellow-light:hsl(\n var(--yellow-h),\n calc(var(--yellow-s) - 24%),\n 17%\n );--color-pill-yellow:hsl(\n calc(var(--yellow-h) - 1),\n calc(var(--yellow-s) + 2%),\n 35%\n );--color-pill-text-yellow:hsl(\n var(--yellow-h),\n calc(var(--yellow-s) - 28%),\n calc(var(--yellow-l) + 33%)\n );--green-h:146;--green-s:32%;--green-l:47%;--color-green:hsl(var(--green-h), var(--green-s), var(--green-l));--color-text-green:var(--color-green);--color-bg-green:hsl(\n calc(var(--green-h) + 3),\n calc(var(--green-s) - 6%),\n 19%\n );--color-bg-green-light:hsl(\n var(--green-h),\n calc(var(--green-s) - 20%),\n 15%\n );--color-pill-green:hsl(\n calc(var(--green-h) + 1),\n calc(var(--green-s) + 3%),\n 26%\n );--color-pill-text-green:hsl(\n var(--green-h),\n calc(var(--green-s) - 20%),\n calc(var(--green-l) + 38%)\n );--blue-h:217;--blue-s:50%;--blue-l:58%;--color-blue:hsl(var(--blue-h), var(--blue-s), var(--blue-l));--color-text-blue:var(--color-blue);--color-bg-blue:hsl(\n calc(var(--blue-h) - 16),\n calc(var(--blue-s) + 9%),\n 19%\n );--color-bg-blue-light:hsl(\n calc(var(--blue-h) + 16),\n calc(var(--blue-s) - 27%),\n 15%\n );--color-pill-blue:hsl(\n calc(var(--blue-h) - 3),\n calc(var(--blue-s) - 6%),\n 29%\n );--color-pill-text-blue:hsl(\n calc(var(--blue-h) - 5),\n calc(var(--blue-s) - 32%),\n calc(var(--blue-l) + 28%)\n );--purple-h:270;--purple-s:55%;--purple-l:62%;--color-purple:hsl(\n var(--purple-h),\n var(--purple-s),\n var(--purple-l)\n );--color-text-purple:var(--color-purple);--color-bg-purple:hsl(\n calc(var(--purple-h) + 2),\n calc(var(--purple-s) - 31%),\n 23%\n );--color-bg-purple-light:hsl(\n calc(var(--purple-h) + 5),\n calc(var(--purple-s) - 40%),\n 17%\n );--color-pill-purple:hsl(\n var(--purple-h),\n calc(var(--purple-s) - 19%),\n 29%\n );--color-pill-text-purple:hsl(\n calc(var(--purple-h) - 3),\n calc(var(--purple-s) - 40%),\n calc(var(--purple-l) + 24%)\n );--pink-h:329;--pink-s:57%;--pink-l:58%;--color-pink:hsl(var(--pink-h), var(--pink-s), var(--pink-l));--color-text-pink:var(--color-pink);--color-bg-pink:hsl(\n calc(var(--pink-h) + 3),\n calc(var(--pink-s) - 29%),\n 24%\n );--color-bg-pink-light:hsl(\n calc(var(--pink-h) + 5),\n calc(var(--pink-s) - 40%),\n 16%\n );--color-pill-pink:hsl(\n calc(var(--pink-h) - 2),\n calc(var(--pink-s) - 21%),\n 30%\n );--color-pill-text-pink:hsl(\n calc(var(--pink-h) + 4),\n calc(var(--pink-s) - 41%),\n calc(var(--pink-l) + 28%)\n );--red-h:1;--red-s:69%;--red-l:60%;--color-red:hsl(var(--red-h), var(--red-s), var(--red-l));--color-text-red:var(--color-red);--color-bg-red:hsl(\n calc(var(--red-h) + 5),\n calc(var(--red-s) - 37%),\n 24%\n );--color-bg-red-light:hsl(\n calc(var(--red-h) + 5),\n calc(var(--red-s) - 56%),\n 17%\n );--color-pill-red:hsl(\n calc(var(--red-h) + 5),\n calc(var(--red-s) - 30%),\n 31%\n );--color-pill-text-red:hsl(\n calc(var(--red-h) + 7),\n calc(var(--red-s) - 50%),\n calc(var(--red-l) + 24%)\n );--default-h:45;--default-s:8%;--default-l:20%;--color-default:hsl(\n var(--default-h),\n var(--default-s),\n var(--default-l)\n );--color-pill-default:hsl(\n var(--default-h),\n var(--default-s),\n -19%\n );--color-pill-text-default:hsl(\n var(--default-h),\n var(--default-s),\n calc(var(--default-l) + 23%)\n );--color-text-default:#e1e1e1;--color-text-default-light:#9b9b9b;--color-bg-default:#191919;--color-border-default:#373737;--color-border-dark:var(--color-border-default);--color-ui-hover-bg:#262626;--color-card-bg:#262626;--color-card-bg-hover:#2f2f2f;--color-calendar-weekend-bg:#202020;--color-checkbox-bg:#2EAADC;--color-code-bg:rgba(135,131,120,.15);--scrollbar-background-color:#FAFAFA;--scrollbar-thumb-color:#C1C1C1;--scrollbar-border-color:#E8E8E8;--navbar-text-color:#e1e1e1;--navbar-list-item-hover:rgba(255,255,255,.2);--navbar-background-color:#191919;--navbar-background-color-hover:#282828;--navbar-button-text-color:#191919;--navbar-button-background-color:#e1e1e1;--navbar-menu-background-color:var(--navbar-background-color);--navbar-text-color-dark:#d2d2d2;--footer-text-color:#e1e1e1;--footer-background-color:#191919;--sidebar-text-color:#e1e1e1;--sidebar-cta-text-color:#e1e1e1;--sidebar-background-color:#191919;--sidebar-cta-background-color:#191919;--sidebar-border-color:#373737;--sidebar-background-color-hover:#262626;--sidebar-text-color-dark:#d2d2d2;--sidebar-cta-background-color-hover:#262626}html.theme-dark .notion-collection-calendar__row{box-shadow:var(--color-border-default) -1px 0 0}html.theme-dark .notion-collection-calendar__week-days{box-shadow:var(--color-border-default) 0 1px 0}html.theme-dark .notion-collection-calendar__date{border-right:1px solid var(--color-border-default);border-bottom:1px solid var(--color-border-default)}html.theme-dark code[class*=language-],html.theme-dark pre[class*=language-]{background:#272b33;color:#aab1bf;text-shadow:0 1px rgba(0,0,0,.3);font-family:\"Fira Code\",\"Fira Mono\",Menlo,Consolas,\"DejaVu Sans Mono\",monospace;direction:ltr;text-align:left;white-space:pre;word-spacing:normal;word-break:normal;line-height:1.5;-moz-tab-size:2;-o-tab-size:2;tab-size:2;-webkit-hyphens:none;-moz-hyphens:none;-ms-hyphens:none;hyphens:none}html.theme-dark code[class*=language-] ::-moz-selection,html.theme-dark code[class*=language-]::-moz-selection,html.theme-dark pre[class*=language-] ::-moz-selection{background:#3e4450;color:inherit;text-shadow:none}html.theme-dark code[class*=language-] ::selection,html.theme-dark code[class*=language-]::selection,html.theme-dark pre[class*=language-] ::selection{background:#3e4450;color:inherit;text-shadow:none}html.theme-dark pre[class*=language-]{padding:1em;margin:.5em 0;overflow:auto;border-radius:.3em}html.theme-dark :not(pre)\u003ecode[class*=language-]{padding:.2em .3em;border-radius:.3em;white-space:normal}@media print{html.theme-dark code[class*=language-],html.theme-dark pre[class*=language-]{text-shadow:none}}html.theme-dark .token.cdata,html.theme-dark .token.comment,html.theme-dark .token.prolog{color:#5b6270}html.theme-dark .token.doctype,html.theme-dark .token.entity,html.theme-dark .token.punctuation{color:#aab1bf}html.theme-dark .token.atrule,html.theme-dark .token.attr-name,html.theme-dark .token.boolean,html.theme-dark .token.class-name,html.theme-dark .token.constant,html.theme-dark .token.number{color:#d19965}html.theme-dark .token.keyword{color:#c578dd}html.theme-dark .token.deleted,html.theme-dark .token.important,html.theme-dark .token.property,html.theme-dark .token.symbol,html.theme-dark .token.tag{color:#df6b75}html.theme-dark .token.attr-value,html.theme-dark .token.attr-value\u003e.token.punctuation,html.theme-dark .token.builtin,html.theme-dark .token.char,html.theme-dark .token.inserted,html.theme-dark .token.regex,html.theme-dark .token.selector,html.theme-dark .token.string{color:#97c279}html.theme-dark .token.function,html.theme-dark .token.operator,html.theme-dark .token.variable{color:#61afef}html.theme-dark .token.url{color:#56b5c2}html.theme-dark .token.attr-value\u003e.token.punctuation.attr-equals,html.theme-dark .token.special-attr\u003e.token.attr-value\u003e.token.value.css{color:#aab1bf}html.theme-dark .language-css .token.selector{color:#df6b75}html.theme-dark .language-css .token.property{color:#aab1bf}html.theme-dark .language-css .token.function,html.theme-dark .language-css .token.url\u003e.token.function{color:#56b5c2}html.theme-dark .language-css .token.url\u003e.token.string.url{color:#97c279}html.theme-dark .language-css .token.atrule .token.rule,html.theme-dark .language-css .token.important{color:#c578dd}html.theme-dark .language-javascript .token.operator{color:#c578dd}html.theme-dark .language-javascript .token.template-string\u003e.token.interpolation\u003e.token.interpolation-punctuation.punctuation{color:#be5046}html.theme-dark .language-json .token.operator{color:#aab1bf}html.theme-dark .language-json .token.null.keyword{color:#d19965}html.theme-dark .language-markdown .token.url,html.theme-dark .language-markdown .token.url-reference.url\u003e.token.string,html.theme-dark .language-markdown .token.url\u003e.token.operator{color:#aab1bf}html.theme-dark .language-markdown .token.url\u003e.token.content{color:#61afef}html.theme-dark .language-markdown .token.url-reference.url,html.theme-dark .language-markdown .token.url\u003e.token.url{color:#56b5c2}html.theme-dark .language-markdown .token.blockquote.punctuation,html.theme-dark .language-markdown .token.hr.punctuation{color:#5b6270;font-style:italic}html.theme-dark .language-markdown .token.code-snippet{color:#97c279}html.theme-dark .language-markdown .token.bold .token.content{color:#d19965}html.theme-dark .language-markdown .token.italic .token.content{color:#c578dd}html.theme-dark .language-markdown .token.list.punctuation,html.theme-dark .language-markdown .token.strike .token.content,html.theme-dark .language-markdown .token.strike .token.punctuation,html.theme-dark .language-markdown .token.title.important\u003e.token.punctuation{color:#df6b75}html.theme-dark .token.bold{font-weight:700}html.theme-dark .token.comment,html.theme-dark .token.italic{font-style:italic}html.theme-dark .token.entity{cursor:help}html.theme-dark .token.namespace{opacity:.8}html.theme-dark .token.token.cr:before,html.theme-dark .token.token.lf:before,html.theme-dark .token.token.space:before,html.theme-dark .token.token.tab:not(:empty):before{color:hsla(220,14%,71%,.15);text-shadow:none}html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item{margin-right:.4em}html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ea,html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ebutton,html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003espan{background:#393f4a;color:#818896;padding:.1em .4em;border-radius:.3em}html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ea:focus,html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ea:hover,html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ebutton:focus,html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ebutton:hover,html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003espan:focus,html.theme-dark div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003espan:hover{background:#3e4450;color:#aab1bf}html.theme-dark .line-highlight.line-highlight{background:hsla(220,100%,80%,.04)}html.theme-dark .line-highlight.line-highlight:before,html.theme-dark .line-highlight.line-highlight[data-end]:after{background:#393f4a;color:#aab1bf;padding:.1em .6em;border-radius:.3em;box-shadow:0 2px 0 0 rgba(0,0,0,.2)}html.theme-dark pre[id].linkable-line-numbers.linkable-line-numbers span.line-numbers-rows\u003espan:hover:before{background-color:hsla(220,100%,80%,.04)}html.theme-dark .command-line .command-line-prompt,html.theme-dark .line-numbers.line-numbers .line-numbers-rows{border-right-color:hsla(220,14%,71%,.15)}html.theme-dark .command-line .command-line-prompt\u003espan:before,html.theme-dark .line-numbers .line-numbers-rows\u003espan:before{color:#626d82}html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-1,html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-5,html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-9{color:#df6b75}html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-10,html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-2,html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-6{color:#97c279}html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-11,html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-3,html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-7{color:#61afef}html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-12,html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-4,html.theme-dark .rainbow-braces .token.token.punctuation.brace-level-8{color:#c578dd}html.theme-dark pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix),html.theme-dark pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix){background-color:hsla(353,100%,66%,.15)}html.theme-dark pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix) ::-moz-selection,html.theme-dark pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix)::-moz-selection,html.theme-dark pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix) ::-moz-selection,html.theme-dark pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix)::-moz-selection{background-color:hsla(353,95%,66%,.25)}html.theme-dark pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix) ::selection,html.theme-dark pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix)::selection,html.theme-dark pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix) ::selection,html.theme-dark pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix)::selection{background-color:hsla(353,95%,66%,.25)}html.theme-dark pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix),html.theme-dark pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix){background-color:hsla(137,100%,55%,.15)}html.theme-dark pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix) ::-moz-selection,html.theme-dark pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix)::-moz-selection,html.theme-dark pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix) ::-moz-selection,html.theme-dark pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix)::-moz-selection{background-color:hsla(135,73%,55%,.25)}html.theme-dark pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix) ::selection,html.theme-dark pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix)::selection,html.theme-dark pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix) ::selection,html.theme-dark pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix)::selection{background-color:hsla(135,73%,55%,.25)}html.theme-dark .prism-previewer-gradient.prism-previewer-gradient div,html.theme-dark .prism-previewer.prism-previewer:before{border-color:#252830}html.theme-dark .prism-previewer-color.prism-previewer-color:before,html.theme-dark .prism-previewer-easing.prism-previewer-easing:before,html.theme-dark .prism-previewer-gradient.prism-previewer-gradient div{border-radius:.3em}html.theme-dark .prism-previewer.prism-previewer:after{border-top-color:#252830}html.theme-dark .prism-previewer-flipped.prism-previewer-flipped.after{border-bottom-color:#252830}html.theme-dark .prism-previewer-angle.prism-previewer-angle:before,html.theme-dark .prism-previewer-easing.prism-previewer-easing,html.theme-dark .prism-previewer-time.prism-previewer-time:before{background:#30353f}html.theme-dark .prism-previewer-angle.prism-previewer-angle circle,html.theme-dark .prism-previewer-time.prism-previewer-time circle{stroke:hsl(220,14%,71%);stroke-opacity:1}html.theme-dark .prism-previewer-easing.prism-previewer-easing circle,html.theme-dark .prism-previewer-easing.prism-previewer-easing line,html.theme-dark .prism-previewer-easing.prism-previewer-easing path{stroke:hsl(220,14%,71%)}html.theme-dark .prism-previewer-easing.prism-previewer-easing circle{fill:transparent}"])</script><script>self.__next_f.push([1,"36:T3161,"])</script><script>self.__next_f.push([1,":root{--color-text-default:rgb(55, 53, 47);--color-text-default-light:rgba(55, 53, 47, 0.6);--color-text-gray:rgb(155, 154, 151);--color-text-brown:rgb(100, 71, 58);--color-text-orange:rgb(217, 115, 13);--color-text-yellow:rgb(223, 171, 1);--color-text-green:rgb(15, 123, 108);--color-text-blue:rgb(11, 110, 153);--color-text-purple:rgb(105, 64, 165);--color-text-pink:rgb(173, 26, 114);--color-text-red:rgb(224, 62, 62);--color-bg-default:rgb(255, 255, 255);--color-bg-gray:rgb(235, 236, 237);--color-bg-brown:rgb(233, 229, 227);--color-bg-orange:rgb(250, 235, 221);--color-bg-yellow:rgb(251, 243, 219);--color-bg-green:rgb(221, 237, 234);--color-bg-blue:rgb(221, 235, 241);--color-bg-purple:rgb(234, 228, 242);--color-bg-pink:rgb(244, 223, 235);--color-bg-red:rgb(251, 228, 228);--color-bg-gray-light:rgba(235, 236, 237, 0.3);--color-bg-brown-light:rgba(233, 229, 227, 0.3);--color-bg-orange-light:rgba(250, 235, 221, 0.3);--color-bg-yellow-light:rgba(251, 243, 219, 0.3);--color-bg-green-light:rgba(221, 237, 234, 0.3);--color-bg-blue-light:rgba(221, 235, 241, 0.3);--color-bg-purple-light:rgba(234, 228, 242, 0.3);--color-bg-pink-light:rgba(244, 223, 235, 0.3);--color-bg-red-light:rgba(251, 228, 228, 0.3);--color-pill-default:rgba(206, 205, 202, 0.5);--color-pill-gray:rgba(155, 154, 151, 0.4);--color-pill-brown:rgba(140, 46, 0, 0.2);--color-pill-orange:rgba(245, 93, 0, 0.2);--color-pill-yellow:rgba(233, 168, 0, 0.2);--color-pill-green:rgba(0, 135, 107, 0.2);--color-pill-blue:rgba(0, 120, 223, 0.2);--color-pill-purple:rgba(103, 36, 222, 0.2);--color-pill-pink:rgba(221, 0, 129, 0.2);--color-pill-red:rgba(255, 0, 26, 0.2);--color-ui-hover-bg:rgba(239, 239, 239);--color-card-bg:rgb(255, 255, 255);--color-checkbox-bg:rgb(46, 170, 220);--color-border-default:rgba(235, 236, 237, 0.8);--color-border-dark:rgba(55, 53, 47, 0.16);--color-code-bg:rgba(239, 239, 239);--scrollbar-background-color:#fafafa;--scrollbar-thumb-color:#c1c1c1;--scrollbar-border-color:#e8e8e8;--navbar-text-color:var(--color-text-default);--navbar-background-color:rgba(255, 255, 255, 1);--navbar-button-text-color:var(--color-text-default);--navbar-button-background-color:var(--color-bg-default);--navbar-menu-background-color:var(--navbar-background-color);--footer-text-color:var(--color-text-default);--footer-background-color:var(--color-bg-default);--color-calendar-weekend-bg:#f7f6f3}html.theme-light code[class*=language-],html.theme-light pre[class*=language-]{background:#f9f9f9;color:#383942;font-family:\"Fira Code\",\"Fira Mono\",Menlo,Consolas,\"DejaVu Sans Mono\",monospace;direction:ltr;text-align:left;white-space:pre;word-spacing:normal;word-break:normal;line-height:1.5;-moz-tab-size:2;-o-tab-size:2;tab-size:2;-webkit-hyphens:none;-moz-hyphens:none;-ms-hyphens:none;hyphens:none}html.theme-light code[class*=language-] ::-moz-selection,html.theme-light code[class*=language-]::-moz-selection,html.theme-light pre[class*=language-] ::-moz-selection{background:#e5e5e5;color:inherit}html.theme-light code[class*=language-] ::selection,html.theme-light code[class*=language-]::selection,html.theme-light pre[class*=language-] ::selection{background:#e5e5e5;color:inherit}html.theme-light pre[class*=language-]{padding:1em;margin:.5em 0;overflow:auto;border-radius:.3em}html.theme-light :not(pre)\u003ecode[class*=language-]{padding:.2em .3em;border-radius:.3em;white-space:normal}html.theme-light .token.cdata,html.theme-light .token.comment,html.theme-light .token.prolog{color:#9fa0a6}html.theme-light .token.doctype,html.theme-light .token.entity,html.theme-light .token.punctuation{color:#383942}html.theme-light .token.atrule,html.theme-light .token.attr-name,html.theme-light .token.boolean,html.theme-light .token.class-name,html.theme-light .token.constant,html.theme-light .token.number{color:#b66a00}html.theme-light .token.keyword{color:#a625a4}html.theme-light .token.deleted,html.theme-light .token.important,html.theme-light .token.property,html.theme-light .token.symbol,html.theme-light .token.tag{color:#e35549}html.theme-light .token.attr-value,html.theme-light .token.attr-value\u003e.token.punctuation,html.theme-light .token.builtin,html.theme-light .token.char,html.theme-light .token.inserted,html.theme-light .token.regex,html.theme-light .token.selector,html.theme-light .token.string{color:#50a04f}html.theme-light .token.function,html.theme-light .token.operator,html.theme-light .token.variable{color:#4078f1}html.theme-light .token.url{color:#0083bb}html.theme-light .token.attr-value\u003e.token.punctuation.attr-equals,html.theme-light .token.special-attr\u003e.token.attr-value\u003e.token.value.css{color:#383942}html.theme-light .language-css .token.selector{color:#e35549}html.theme-light .language-css .token.property{color:#383942}html.theme-light .language-css .token.function,html.theme-light .language-css .token.url\u003e.token.function{color:#0083bb}html.theme-light .language-css .token.url\u003e.token.string.url{color:#50a04f}html.theme-light .language-css .token.atrule .token.rule,html.theme-light .language-css .token.important{color:#a625a4}html.theme-light .language-javascript .token.operator{color:#a625a4}html.theme-light .language-javascript .token.template-string\u003e.token.interpolation\u003e.token.interpolation-punctuation.punctuation{color:#c91142}html.theme-light .language-json .token.operator{color:#383942}html.theme-light .language-json .token.null.keyword{color:#b66a00}html.theme-light .language-markdown .token.url,html.theme-light .language-markdown .token.url-reference.url\u003e.token.string,html.theme-light .language-markdown .token.url\u003e.token.operator{color:#383942}html.theme-light .language-markdown .token.url\u003e.token.content{color:#4078f1}html.theme-light .language-markdown .token.url-reference.url,html.theme-light .language-markdown .token.url\u003e.token.url{color:#0083bb}html.theme-light .language-markdown .token.blockquote.punctuation,html.theme-light .language-markdown .token.hr.punctuation{color:#9fa0a6;font-style:italic}html.theme-light .language-markdown .token.code-snippet{color:#50a04f}html.theme-light .language-markdown .token.bold .token.content{color:#b66a00}html.theme-light .language-markdown .token.italic .token.content{color:#a625a4}html.theme-light .language-markdown .token.list.punctuation,html.theme-light .language-markdown .token.strike .token.content,html.theme-light .language-markdown .token.strike .token.punctuation,html.theme-light .language-markdown .token.title.important\u003e.token.punctuation{color:#e35549}html.theme-light .token.bold{font-weight:700}html.theme-light .token.comment,html.theme-light .token.italic{font-style:italic}html.theme-light .token.entity{cursor:help}html.theme-light .token.namespace{opacity:.8}html.theme-light .token.token.cr:before,html.theme-light .token.token.lf:before,html.theme-light .token.token.space:before,html.theme-light .token.token.tab:not(:empty):before{color:hsla(230,8%,24%,.2)}html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item{margin-right:.4em}html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ea,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ebutton,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003espan{background:#e5e5e5;color:#696b76;padding:.1em .4em;border-radius:.3em}html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ea:focus,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ea:hover,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ebutton:focus,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003ebutton:hover,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003espan:focus,html.theme-light div.code-toolbar\u003e.toolbar.toolbar\u003e.toolbar-item\u003espan:hover{background:#c6c6c7;color:#383942}html.theme-light .line-highlight.line-highlight{background:hsla(230,8%,24%,.05)}html.theme-light .line-highlight.line-highlight:before,html.theme-light .line-highlight.line-highlight[data-end]:after{background:#e5e5e5;color:#383942;padding:.1em .6em;border-radius:.3em;box-shadow:0 2px 0 0 rgba(0,0,0,.2)}html.theme-light pre[id].linkable-line-numbers.linkable-line-numbers span.line-numbers-rows\u003espan:hover:before{background-color:hsla(230,8%,24%,.05)}html.theme-light .command-line .command-line-prompt,html.theme-light .line-numbers.line-numbers .line-numbers-rows{border-right-color:hsla(230,8%,24%,.2)}html.theme-light .command-line .command-line-prompt\u003espan:before,html.theme-light .line-numbers .line-numbers-rows\u003espan:before{color:#9d9d9f}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-1,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-5,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-9{color:#e35549}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-10,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-2,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-6{color:#50a04f}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-11,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-3,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-7{color:#4078f1}html.theme-light .rainbow-braces .token.token.punctuation.brace-level-12,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-4,html.theme-light .rainbow-braces .token.token.punctuation.brace-level-8{color:#a625a4}html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix),html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix){background-color:hsla(353,100%,66%,.15)}html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix) ::-moz-selection,html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix)::-moz-selection,html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix) ::-moz-selection,html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix)::-moz-selection{background-color:hsla(353,95%,66%,.25)}html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix) ::selection,html.theme-light pre.diff-highlight\u003ecode .token.token.deleted:not(.prefix)::selection,html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix) ::selection,html.theme-light pre\u003ecode.diff-highlight .token.token.deleted:not(.prefix)::selection{background-color:hsla(353,95%,66%,.25)}html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix),html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix){background-color:hsla(137,100%,55%,.15)}html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix) ::-moz-selection,html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix)::-moz-selection,html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix) ::-moz-selection,html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix)::-moz-selection{background-color:hsla(135,73%,55%,.25)}html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix) ::selection,html.theme-light pre.diff-highlight\u003ecode .token.token.inserted:not(.prefix)::selection,html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix) ::selection,html.theme-light pre\u003ecode.diff-highlight .token.token.inserted:not(.prefix)::selection{background-color:hsla(135,73%,55%,.25)}html.theme-light .prism-previewer-gradient.prism-previewer-gradient div,html.theme-light .prism-previewer.prism-previewer:before{border-color:#f2f2f2}html.theme-light .prism-previewer-color.prism-previewer-color:before,html.theme-light .prism-previewer-easing.prism-previewer-easing:before,html.theme-light .prism-previewer-gradient.prism-previewer-gradient div{border-radius:.3em}html.theme-light .prism-previewer.prism-previewer:after{border-top-color:#f2f2f2}html.theme-light .prism-previewer-flipped.prism-previewer-flipped.after{border-bottom-color:#f2f2f2}html.theme-light .prism-previewer-angle.prism-previewer-angle:before,html.theme-light .prism-previewer-easing.prism-previewer-easing,html.theme-light .prism-previewer-time.prism-previewer-time:before{background:#fff}html.theme-light .prism-previewer-angle.prism-previewer-angle circle,html.theme-light .prism-previewer-time.prism-previewer-time circle{stroke:hsl(230,8%,24%);stroke-opacity:1}html.theme-light .prism-previewer-easing.prism-previewer-easing circle,html.theme-light .prism-previewer-easing.prism-previewer-easing line,html.theme-light .prism-previewer-easing.prism-previewer-easing path{stroke:hsl(230,8%,24%)}html.theme-light .prism-previewer-easing.prism-previewer-easing circle{fill:transparent}"])</script><script>self.__next_f.push([1,"16:[\"$\",\"html\",null,{\"lang\":\"en\",\"dir\":\"$undefined\",\"className\":\"$undefined\",\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/uploads/favicon/9c68ae10-0a8a-4e3f-9084-3625b19df9cb.png\"}],[\"$\",\"script\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"\\n const html = document.getElementsByTagName(\\\"html\\\")[0];\\n try {\\n const colorPreference = localStorage\\n ? localStorage.getItem(\\\"color-preference\\\")\\n : null;\\n\\n if (false) {\\n html.classList.remove(\\\"undefined\\\");\\n }\\n \\n if (false \u0026\u0026 colorPreference \u0026\u0026 html) {\\n html.classList.add(\\\"theme-\\\" + colorPreference);\\n } else {\\n html.classList.add(\\\"theme-default\\\");\\n }\\n } catch (e) {\\n console.log('ERROR themeEffect', e)\\n html.classList.add(\\\"theme-default\\\");\\n }\\n\"}}],[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"$1b\"}}],[[\"$\",\"link\",null,{\"rel\":\"preload\",\"href\":\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-regular.woff2\",\"crossOrigin\":\"anonymous\",\"as\":\"font\",\"type\":\"font/woff2\"}],[\"$\",\"link\",null,{\"rel\":\"preload\",\"href\":\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-500.woff2\",\"crossOrigin\":\"anonymous\",\"as\":\"font\",\"type\":\"font/woff2\"}],[\"$\",\"link\",null,{\"rel\":\"preload\",\"href\":\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-600.woff2\",\"crossOrigin\":\"anonymous\",\"as\":\"font\",\"type\":\"font/woff2\"}],[\"$\",\"link\",null,{\"rel\":\"preload\",\"href\":\"https://assets-v2.super.so/global/fonts/Poppins/poppins-v20-latin-ext_latin-700.woff2\",\"crossOrigin\":\"anonymous\",\"as\":\"font\",\"type\":\"font/woff2\"}]],[[[\"$\",\"script\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\\nj=d.createElement(s),dl=l!='dataLayer'?'\u0026l='+l:'';j.async=true;j.src=\\n'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\\n})(window,document,'script','dataLayer','GTM-NB8FDPQ');\"},\"children\":null}]]]]}],[\"$\",\"body\",null,{\"children\":[[\"$\",\"$L1c\",null,{\"children\":[\"$\",\"$L1d\",null,{\"settings\":{\"siteId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2\",\"userId\":\"077e1bb6-57cd-4f80-b1cf-d52f095eacdd\",\"domainName\":\"handbook.strapi.io\",\"name\":\"Strapi Handbook\",\"active\":true,\"free\":false,\"tier\":\"personal\",\"favicon\":\"https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/uploads/favicon/9c68ae10-0a8a-4e3f-9084-3625b19df9cb.png\",\"fontFamily\":\"Poppins\",\"legacyTheme\":\"default\",\"language\":\"en\",\"notionPage\":\"2579f71e74cf4b82a0e104627e9a72bc\",\"indexPageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::0ebb533a-b06a-463e-8443-ec13f8b978a6\",\"pageProperties\":false,\"pageSyncing\":true,\"viewSwitcher\":false,\"siteSearch\":true,\"advancedSearch\":false,\"themeToggle\":false,\"mondayFirst\":false,\"loadLimits\":false,\"hidePersonInfo\":false,\"noIndex\":false,\"viewsExceeded\":false,\"cacheTTL\":0,\"manualSync\":false,\"syncStatus\":\"unsynced\",\"publishedAt\":null,\"navbar\":{\"type\":\"notion\",\"style\":{\"height\":56,\"textColor\":\"var(--color-text-default)\",\"backgroundColor\":\"rgba(255, 255, 255, 1)\",\"ctaTextColor\":\"var(--color-text-default)\",\"ctaBackgroundColor\":\"var(--color-bg-default)\",\"isSticky\":true,\"shadow\":{\"type\":\"none\",\"color\":\"rgba(0,0,0,1)\",\"opacity\":12}},\"links\":[{\"label\":\"Handbook Home\",\"pageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::0ebb533a-b06a-463e-8443-ec13f8b978a6\",\"list\":[]},{\"label\":\"People\",\"pageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::f910fe6e-c6b9-4053-a103-a6bc1e660c9a\",\"list\":[]}],\"logo\":{\"type\":\"text\",\"width\":90,\"fontSize\":0,\"textContent\":\"Strapi Handbook\",\"imageContent\":null},\"cta\":{\"type\":\"page\",\"label\":\"\",\"link\":\"\",\"pageId\":\"\"},\"isSticky\":true,\"breadcrumbs\":false},\"footer\":null,\"theme\":null,\"code\":{\"global\":[{\"id\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::5b53c93b-b097-4205-9af2-fe9de72ff445\",\"content\":\"\u003c!-- Google Tag Manager --\u003e\\n\u003cscript\u003e(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\\nj=d.createElement(s),dl=l!='dataLayer'?'\u0026l='+l:'';j.async=true;j.src=\\n'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\\n})(window,document,'script','dataLayer','GTM-NB8FDPQ');\u003c/script\u003e\\n\u003c!-- End Google Tag Manager --\u003e\"}],\"head\":[],\"body\":[{\"id\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::24a42583-cd97-44f0-9eef-926690130911\",\"content\":\"\u003c!-- Google Tag Manager (noscript) --\u003e\\n\u003cnoscript\u003e\u003ciframe src=\\\"https://www.googletagmanager.com/ns.html?id=GTM-NB8FDPQ\\\"\\nheight=\\\"0\\\" width=\\\"0\\\" style=\\\"display:none;visibility:hidden\\\"\u003e\u003c/iframe\u003e\u003c/noscript\u003e\\n\u003c!-- End Google Tag Manager (noscript) --\u003e\"}],\"style\":[{\"id\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::14d661ad-c322-4da7-8acc-00ed07c334c2\",\"content\":\":root {\\n--color-text-blue: #171693;\\n--color-ui-hover-bg: rgba(55,53,47,0.08);\\n\\n}\\n\\n.notion-header__title{\\ncolor: #171693;\\n}\"}]},\"files\":[]},\"config\":{\"assetEndpoint\":\"https://assets.super.so\",\"isPreview\":false},\"children\":[null,[\"$\",\"$L1e\",null,{\"settings\":\"$1f\",\"isPreview\":false,\"global\":\"$33\",\"light\":\"$34\",\"dark\":\"$35\",\"legacy\":\"$36\",\"children\":[[\"$\",\"div\",null,{\"className\":\"super-root\",\"children\":[[\"$\",\"$L37\",null,{\"children\":[null,[[\"\\n\",[\"$\",\"noscript\",\"2\",{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-NB8FDPQ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"},\"children\":null}]}],\"\\n\"]]]}],null,[\"$\",\"div\",null,{\"className\":\"super-content-wrapper\",\"children\":[null,[\"$\",\"$L11\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"main\",\"children\",\"$12\",\"children\"],\"error\":\"$38\",\"errorStyles\":[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6bbf6298f76eb501.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],\"errorScripts\":[],\"template\":[\"$\",\"$L14\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]]}],null]}],null]}],[\"$\",\"$39\",null,{\"fallback\":null,\"children\":[\"$\",\"$L3a\",null,{}]}]]}]}],[\"$\",\"$L3b\",null,{\"sampleRate\":0.3}]]}]]}]\n"])</script><script>self.__next_f.push([1,"3c:I[25558,[\"18287\",\"static/chunks/db261188-44cc00710ccf53e5.js\",\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"92127\",\"static/chunks/92127-a7036e436c5baa24.js\",\"16814\",\"static/chunks/16814-6eef1d1bc50d1921.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"66032\",\"static/chunks/app/main/%5Bsite%5D/%5B%5B...page%5D%5D/page-52a9a5943c0f05f6.js\"],\"PageProvider\"]\n3d:I[45345,[\"18287\",\"static/chunks/db261188-44cc00710ccf53e5.js\",\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"92127\",\"static/chunks/92127-a7036e436c5baa24.js\",\"16814\",\"static/chunks/16814-6eef1d1bc50d1921.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"66032\",\"static/chunks/app/main/%5Bsite%5D/%5B%5B...page%5D%5D/page-52a9a5943c0f05f6.js\"],\"NotionNavbar\"]\n4d:\"$Sreact.fragment\"\n4e:I[28373,[\"18287\",\"static/chunks/db261188-44cc00710ccf53e5.js\",\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"92127\",\"static/chunks/92127-a7036e436c5baa24.js\",\"16814\",\"static/chunks/16814-6eef1d1bc50d1921.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"66032\",\"static/chunks/app/main/%5Bsite%5D/%5B%5B...page%5D%5D/page-52a9a5943c0f05f6.js\"],\"InlineIndividual\"]\n4f:I[21910,[\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"99272\",\"static/chunks/99272-8ac4d68f00b44445.js\",\"61797\",\"static/chunks/61797-6d48776e3640950a.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"30076\",\"static/chunks/app/main/%5Bsite%5D/layout-485c34ad2c080c1e.js\"],\"Link\"]\n50:I[69111,[\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"99272\",\"static/chunks/99272-8ac4d68f00b44445.js\",\"61797\",\"static/chunks/61797-6d48776e3640950a.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"30076\",\"static/chunks/app/main/%5Bsite%5D/layout-485c34ad2c080c1e.js\"],\"PreloadCss\"]\n51:I[29208,[\"18287\",\"static/chunks/db261188-44cc00710ccf53e5.js\",\"3046\",\"static/chunks/3046-d6c3e9cbc4b1cfde.js\",\"92127\",\"static/chunks/92127-a7036e436c5baa24.js\",\"16814\",\"static/chunks/16814-6eef1d1bc50d1921.js\",\"62180\",\"static/chunks/62180-4e77b59e0ecd7485.js\",\"66032\",\"static/chunks/app/main/%5Bsite%5D/%5B%5B...page%5D%5D/pag"])</script><script>self.__next_f.push([1,"e-52a9a5943c0f05f6.js\"],\"PageDetails\"]\n40:{\"type\":\"none\",\"color\":\"rgba(0,0,0,1)\",\"opacity\":12}\n3f:{\"height\":56,\"textColor\":\"var(--color-text-default)\",\"backgroundColor\":\"rgba(255, 255, 255, 1)\",\"ctaTextColor\":\"var(--color-text-default)\",\"ctaBackgroundColor\":\"var(--color-bg-default)\",\"isSticky\":true,\"shadow\":\"$40\"}\n43:[]\n42:{\"label\":\"Handbook Home\",\"pageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::0ebb533a-b06a-463e-8443-ec13f8b978a6\",\"list\":\"$43\"}\n45:[]\n44:{\"label\":\"People\",\"pageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::f910fe6e-c6b9-4053-a103-a6bc1e660c9a\",\"list\":\"$45\"}\n41:[\"$42\",\"$44\"]\n46:{\"type\":\"text\",\"width\":90,\"fontSize\":0,\"textContent\":\"Strapi Handbook\",\"imageContent\":null}\n47:{\"type\":\"page\",\"label\":\"\",\"link\":\"\",\"pageId\":\"\"}\n3e:{\"type\":\"notion\",\"style\":\"$3f\",\"links\":\"$41\",\"logo\":\"$46\",\"cta\":\"$47\",\"isSticky\":true,\"breadcrumbs\":false}\n49:[]\n4a:[]\n4b:[]\n48:{\"head\":\"$49\",\"body\":\"$4a\",\"style\":\"$4b\"}\n4c:[]\n"])</script><script>self.__next_f.push([1,"52:[\"766cb8fadbf94946a9bacb5b048b8439\",\"62ff19ba787c4e14ae5edc32ba4a8ca8\",\"cc22262d4f4547d9a361ffa2d7624e76\",\"276de3ffab374f2197d87d70120f2911\",\"52457a9805c4402ba50d48d3ec2efb86\",\"feb5b67e37684d4e943aa1076daae706\",\"82c92b7703c14ce4b9365c218069fce7\",\"5f48bd14b9564e60bfc472ac8160bac6\",\"967bf524da6147f7bbcdd75b01148953\",\"599f31666d4f46deaef9849a4d411bd0\",\"ec339e52698e4175ab38736180252151\",\"de56c98388884689af3a1838e50757c5\",\"ff8c9931af1a46f3bed566fca7396477\",\"27ca940224a44aa8a2272db4fb85d192\",\"8b55d24e01ca4b00b255918be362c42a\",\"5c68326b6e2d42cc8293ed257eb54426\",\"e1e0f9fd04624267bbb1fda0dea2afd7\",\"d63b0216c9874da4a9cd56935ce8e203\",\"8e304dc607d1412e83d375777654f3c7\",\"5e5e6b112a114e57a723be498c201b72\",\"22093dff448a4aa597f2804912083b9a\",\"f4c473cebbe64d5895f7ba13e9096aac\",\"6d3a80f7daea4950bbb91fd44e0a1b4f\",\"b20cdaee28004bf4a2aba20d560ef57d\",\"154f59176d64409ea044118f201a8d12\",\"a8d2a8f8c7c945478461809cd0be9501\",\"c47feec42c0f4353a7f07b4d5ffbc588\",\"1337902caa2444338c48486fe3c25db1\",\"5a273d2601a74b5994577e6af8edeebe\",\"7d27c482f3b54eb49454ef919e08d1bf\",\"e7324961fa7e421cbbdbe091ed064685\",\"a24765d0784142ad983ea2e48c1ace1d\",\"cab978d8e2df4c1090bed2c15b37c25e\",\"bb680d2b4a7344a681f49da171904b0f\",\"c79c1d4aeeb2435cb0926fa081756256\",\"7bc74263b1c24a19b6288060eb6a4b0c\",\"b53b01e0208b4b6b845365bd5b4c8e28\",\"36a76dd250a94b2189c8a29d44775812\",\"16e190a918644c459f54964a8f1db8c3\",\"80f8be60cafe48108f4554ea8d8dc615\",\"a32f272360c84ecdbd32dd257aeb79b4\",\"44a004f90aa04bc89dcce298188e5c25\",\"68ec7a68a41e442c89c0506181c54f05\",\"b10d13fc4d12467eaf53a96d82015ae5\",\"b83b09eeb18047c2b11f147bf3793218\",\"5e87ccef4ba64145a721796400ce9966\",\"56bf11c9aa1644cba30367af53517879\",\"8e30769c36a245c2a3f63474d80b4d39\",\"f35d9f1f4a73464ea17019ef63c4fcbc\",\"84691790498a4d15810a2fea37c037e4\",\"77f08cecfbb247deab5680c7650765dd\",\"dbaf3a5040244fe49a80cfa0cef82c62\",\"f190270af4b34c6b9d19249a29aaeefd\",\"475ba898571f4fb7ade105b22b4915aa\",\"f96a6c3dc0d947f59c4a37956ad69c60\",\"b4a1c27517144dbf8a9b7b7ee63dea70\",\"712f53dcb9eb464db4502aeb3bf1de06\",\"3915daf53d394ea2a39b8a6e7abf6499\",\"630bc0a0574640a19ad81451a4572284\",\"0f3b5a247c504c9a89e458fe68fc6980\",\"998f3817b76242eab9729c7528ee5506\",\"6824c31e15714f1ba2745f02ac6dff3d\",\"2797aa0a70a7419fad32c59f5a3ba241\",\"4bc8a55a38b14a90b29bdaca547025ce\",\"94f80da94a3b4943862802fcf79a1cb9\",\"42986a3387f04ee9b4cea827e2240e48\",\"3b24bce354884ac0bf21a019840d0b93\",\"22229846af3b4741863ea9e3a6cd8e60\",\"35584c331e234b35be9533e11ab2c568\",\"c41bea2654d0461488eb0a8cbee7825f\",\"4111166a05c04a09ae43a613ebb2bc17\",\"44c5cc96e6e442a6b66945b8861172f6\",\"a0d22e4cd61f47cc9831419df8e84be8\",\"2aa470d0328443e1babe2398f2825b6f\",\"820d756de9a444b1a6ceedf519a1d5db\",\"17e3e53f4bc7482ba6f3468991e70b5d\",\"d6587aaf25154c71923376df86261e84\",\"978a43024bde451389efaf6eb269013b\",\"4e77556d7986437b88027f003ae795d6\",\"d2bc49dfa491409d850a408e124cf0ec\",\"ef28489768644bc98f94e9b9efb4b83e\",\"4a0ec26a81774a74a1b8722814fa79e7\",\"4c56ab012e3746aab2d9bb99e6190a25\",\"dd98bad2f5944371919dc1af4a695ed0\",\"4285774a700f4d4ca60e27363e25bcd0\",\"7ddb977b15864cfe86e639e5b8f6278d\",\"8bed19a7921e49baa0ef0fcbf6fe18bc\",\"0ec4ed1d0b214a07ba5f0a7cdb650144\",\"676fe6bc2e5241a39899ec6e1d34b206\",\"c46aef66207349f4bdcce0b268780f4f\",\"20687789d59b4cf9a145c4b3c2f98aab\",\"879b8acc46cf408ba9bc9047e2d924d3\",\"38e516bae85b445d8f290c163fbe4eb0\",\"df23a1e3381f4d7eb4d62deb101b8c74\",\"509ab1020a4f42f787db159f51d255f3\",\"3aec457b7ab6415580b2a01f0a787ce5\",\"eadabcc5066249c7bfd5671fc68a4de0\",\"462aaabfa50b4b33a552b180f791d641\",\"1d77d2413bdd423aa509d801912702ba\",\"c9dd818f4cfd4977a6dcde0f10422e8d\",\"0eb5961f4e41417fa76739cf2bccbd37\",\"1a5a38dfb9904acca51c4d1b6496e1fd\",\"67529731a412429a93f1d0c9213c7b35\",\"c012baf4e69c48b9875d0103bd948031\",\"776e281fcf3a4f018f7290efb59e97fe\",\"7801629bb89345a599784020df289acd\",\"6e0d92ca11444905bfef6b9b63ce66b4\",\"6a26b8bdae4b4e9f8352337dd277722f\",\"002a3fd603aa42fa96c8e4bfe7cda783\",\"marketing-manual-branding-editorial-guidelines-5-brand-tone-of-voice-we-are-get-inspiration-from\",\"a5d21bf55d354fd79f567c30b550be00\",\"d2e2bf8b68614314843fe031a9d694b5\",\"70ede18a8c6d446aab566056b04baadf\",\"605fdc0a8c684a3398477e2ed8bbb975\",\"8d2901262df04e5fb3d223722fdd7316\",\"9e94dfb45f2e414d8fb5d66ea06ff9fc\",\"43ff3a0f4d9e410e9c13fed841f8d2e7\",\"e07b49eefebe47c1b6f5d5481efb2002\",\"664fefe2a17740378a10eebad105f9a3\"]\n"])</script><script>self.__next_f.push([1,"54:[\"Editorial Guidelines\"]\n53:[\"$54\"]\n58:{\"0\":\"u\"}\n57:[\"$58\"]\n56:{\"0\":\"‣\",\"1\":\"$57\"}\n55:[\"$56\"]\n5c:{\"0\":\"u\"}\n5b:[\"$5c\"]\n5a:{\"0\":\"‣\",\"1\":\"$5b\"}\n59:[\"$5a\"]\n5d:{}\n5e:{}\n"])</script><script>self.__next_f.push([1,"10:[\"$\",\"$L3c\",null,{\"pageReplacement\":\"$undefined\",\"getWebVital\":false,\"pageId\":\"marketing-manual-branding-editorial-guidelines\",\"records\":{\"block\":{\"marketing-manual-branding-editorial-guidelines\":{\"id\":\"marketing-manual-branding-editorial-guidelines\",\"children\":[\"766cb8fadbf94946a9bacb5b048b8439\",\"62ff19ba787c4e14ae5edc32ba4a8ca8\",\"cc22262d4f4547d9a361ffa2d7624e76\",\"276de3ffab374f2197d87d70120f2911\",\"52457a9805c4402ba50d48d3ec2efb86\",\"feb5b67e37684d4e943aa1076daae706\",\"82c92b7703c14ce4b9365c218069fce7\",\"5f48bd14b9564e60bfc472ac8160bac6\",\"967bf524da6147f7bbcdd75b01148953\",\"599f31666d4f46deaef9849a4d411bd0\",\"ec339e52698e4175ab38736180252151\",\"de56c98388884689af3a1838e50757c5\",\"ff8c9931af1a46f3bed566fca7396477\",\"27ca940224a44aa8a2272db4fb85d192\",\"8b55d24e01ca4b00b255918be362c42a\",\"5c68326b6e2d42cc8293ed257eb54426\",\"e1e0f9fd04624267bbb1fda0dea2afd7\",\"d63b0216c9874da4a9cd56935ce8e203\",\"8e304dc607d1412e83d375777654f3c7\",\"5e5e6b112a114e57a723be498c201b72\",\"22093dff448a4aa597f2804912083b9a\",\"f4c473cebbe64d5895f7ba13e9096aac\",\"6d3a80f7daea4950bbb91fd44e0a1b4f\",\"b20cdaee28004bf4a2aba20d560ef57d\",\"154f59176d64409ea044118f201a8d12\",\"a8d2a8f8c7c945478461809cd0be9501\",\"c47feec42c0f4353a7f07b4d5ffbc588\",\"1337902caa2444338c48486fe3c25db1\",\"5a273d2601a74b5994577e6af8edeebe\",\"7d27c482f3b54eb49454ef919e08d1bf\",\"e7324961fa7e421cbbdbe091ed064685\",\"a24765d0784142ad983ea2e48c1ace1d\",\"cab978d8e2df4c1090bed2c15b37c25e\",\"bb680d2b4a7344a681f49da171904b0f\",\"c79c1d4aeeb2435cb0926fa081756256\",\"7bc74263b1c24a19b6288060eb6a4b0c\",\"b53b01e0208b4b6b845365bd5b4c8e28\",\"36a76dd250a94b2189c8a29d44775812\",\"16e190a918644c459f54964a8f1db8c3\",\"80f8be60cafe48108f4554ea8d8dc615\",\"a32f272360c84ecdbd32dd257aeb79b4\",\"44a004f90aa04bc89dcce298188e5c25\",\"68ec7a68a41e442c89c0506181c54f05\",\"b10d13fc4d12467eaf53a96d82015ae5\",\"b83b09eeb18047c2b11f147bf3793218\",\"5e87ccef4ba64145a721796400ce9966\",\"56bf11c9aa1644cba30367af53517879\",\"8e30769c36a245c2a3f63474d80b4d39\",\"f35d9f1f4a73464ea17019ef63c4fcbc\",\"84691790498a4d15810a2fea37c037e4\",\"77f08cecfbb247deab5680c7650765dd\",\"dbaf3a5040244fe49a80cfa0cef82c62\",\"f190270af4b34c6b9d19249a29aaeefd\",\"475ba898571f4fb7ade105b22b4915aa\",\"f96a6c3dc0d947f59c4a37956ad69c60\",\"b4a1c27517144dbf8a9b7b7ee63dea70\",\"712f53dcb9eb464db4502aeb3bf1de06\",\"3915daf53d394ea2a39b8a6e7abf6499\",\"630bc0a0574640a19ad81451a4572284\",\"0f3b5a247c504c9a89e458fe68fc6980\",\"998f3817b76242eab9729c7528ee5506\",\"6824c31e15714f1ba2745f02ac6dff3d\",\"2797aa0a70a7419fad32c59f5a3ba241\",\"4bc8a55a38b14a90b29bdaca547025ce\",\"94f80da94a3b4943862802fcf79a1cb9\",\"42986a3387f04ee9b4cea827e2240e48\",\"3b24bce354884ac0bf21a019840d0b93\",\"22229846af3b4741863ea9e3a6cd8e60\",\"35584c331e234b35be9533e11ab2c568\",\"c41bea2654d0461488eb0a8cbee7825f\",\"4111166a05c04a09ae43a613ebb2bc17\",\"44c5cc96e6e442a6b66945b8861172f6\",\"a0d22e4cd61f47cc9831419df8e84be8\",\"2aa470d0328443e1babe2398f2825b6f\",\"820d756de9a444b1a6ceedf519a1d5db\",\"17e3e53f4bc7482ba6f3468991e70b5d\",\"d6587aaf25154c71923376df86261e84\",\"978a43024bde451389efaf6eb269013b\",\"4e77556d7986437b88027f003ae795d6\",\"d2bc49dfa491409d850a408e124cf0ec\",\"ef28489768644bc98f94e9b9efb4b83e\",\"4a0ec26a81774a74a1b8722814fa79e7\",\"4c56ab012e3746aab2d9bb99e6190a25\",\"dd98bad2f5944371919dc1af4a695ed0\",\"4285774a700f4d4ca60e27363e25bcd0\",\"7ddb977b15864cfe86e639e5b8f6278d\",\"8bed19a7921e49baa0ef0fcbf6fe18bc\",\"0ec4ed1d0b214a07ba5f0a7cdb650144\",\"676fe6bc2e5241a39899ec6e1d34b206\",\"c46aef66207349f4bdcce0b268780f4f\",\"20687789d59b4cf9a145c4b3c2f98aab\",\"879b8acc46cf408ba9bc9047e2d924d3\",\"38e516bae85b445d8f290c163fbe4eb0\",\"df23a1e3381f4d7eb4d62deb101b8c74\",\"509ab1020a4f42f787db159f51d255f3\",\"3aec457b7ab6415580b2a01f0a787ce5\",\"eadabcc5066249c7bfd5671fc68a4de0\",\"462aaabfa50b4b33a552b180f791d641\",\"1d77d2413bdd423aa509d801912702ba\",\"c9dd818f4cfd4977a6dcde0f10422e8d\",\"0eb5961f4e41417fa76739cf2bccbd37\",\"1a5a38dfb9904acca51c4d1b6496e1fd\",\"67529731a412429a93f1d0c9213c7b35\",\"c012baf4e69c48b9875d0103bd948031\",\"776e281fcf3a4f018f7290efb59e97fe\",\"7801629bb89345a599784020df289acd\",\"6e0d92ca11444905bfef6b9b63ce66b4\",\"6a26b8bdae4b4e9f8352337dd277722f\",\"002a3fd603aa42fa96c8e4bfe7cda783\",\"marketing-manual-branding-editorial-guidelines-5-brand-tone-of-voice-we-are-get-inspiration-from\",\"a5d21bf55d354fd79f567c30b550be00\",\"d2e2bf8b68614314843fe031a9d694b5\",\"70ede18a8c6d446aab566056b04baadf\",\"605fdc0a8c684a3398477e2ed8bbb975\",\"8d2901262df04e5fb3d223722fdd7316\",\"9e94dfb45f2e414d8fb5d66ea06ff9fc\",\"43ff3a0f4d9e410e9c13fed841f8d2e7\",\"e07b49eefebe47c1b6f5d5481efb2002\",\"664fefe2a17740378a10eebad105f9a3\"],\"hasContent\":true,\"parentId\":\"3b6a6ff1f99f4885be30ee06c3b54194\",\"title\":[[\"Editorial Guidelines\"]],\"updatedAt\":1665650640000,\"type\":\"page\",\"spaceId\":\"5d044f48-c072-4cec-a376-a9ab588fe6d6\",\"icon\":\"✍️\",\"createdTime\":1635243241981,\"lastEditedTime\":1665650640000,\"createdBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"lastEditedBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"uri\":\"/marketing-manual/branding/editorial-guidelines\",\"fullWidth\":false,\"smallText\":false,\"noCover\":true,\"superProperties\":{},\"propertyValues\":{},\"blockId\":\"9771c2eb-192c-43fb-ac39-b253dd0e6e8d\"},\"marketing-manual\":{\"id\":\"marketing-manual\",\"children\":[],\"hasContent\":true,\"parentId\":\"e67ea09c7c0e472aa53405620898d6e7\",\"title\":[[\"Marketing Manual \"]],\"updatedAt\":1694476008409,\"type\":\"page\",\"spaceId\":\"5d044f48-c072-4cec-a376-a9ab588fe6d6\",\"icon\":\"💥\",\"coverPosition\":0.8,\"createdTime\":1631625314498,\"lastEditedTime\":1694476008409,\"createdBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"lastEditedBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"description\":null,\"uri\":\"/marketing-manual\",\"blockId\":\"b435e7ad-1d8f-40cc-a9b3-3d9bd001e429\"},\"marketing-manual-branding-editorial-guidelines-5-brand-tone-of-voice-we-are-get-inspiration-from\":{\"id\":\"marketing-manual-branding-editorial-guidelines-5-brand-tone-of-voice-we-are-get-inspiration-from\",\"children\":[],\"hasContent\":true,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"5 Brand Tone of Voice we are get inspiration from\"]],\"updatedAt\":1635437580000,\"type\":\"page\",\"spaceId\":\"5d044f48-c072-4cec-a376-a9ab588fe6d6\",\"createdTime\":1635437577527,\"lastEditedTime\":1635437580000,\"createdBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"lastEditedBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"description\":null,\"uri\":\"/marketing-manual/branding/editorial-guidelines/5-brand-tone-of-voice-we-are-get-inspiration-from\",\"blockId\":\"3b3fd6a7-5f38-45c9-8ef5-2c20d037111a\"},\"glossary\":{\"id\":\"glossary\",\"children\":[],\"hasContent\":true,\"parentId\":\"f2cd2a5451eb41c3a7f0fc6cfbb7b5ba\",\"title\":[[\"Glossary \"]],\"updatedAt\":1696542806723,\"type\":\"page\",\"spaceId\":\"5d044f48-c072-4cec-a376-a9ab588fe6d6\",\"icon\":\"🗂\",\"createdTime\":1566219360000,\"lastEditedTime\":1696542806723,\"createdBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"lastEditedBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"description\":null,\"uri\":\"/glossary\",\"blockId\":\"e305fc9b-bdac-47e8-b3ba-9cd873e11796\"},\"user-success-manual-strapi-documentation-style-guide\":{\"id\":\"user-success-manual-strapi-documentation-style-guide\",\"children\":[],\"hasContent\":true,\"parentId\":\"user-success-manual\",\"title\":[[\"Strapi Documentation Style Guide\"]],\"updatedAt\":1729242551389,\"type\":\"page\",\"spaceId\":\"5d044f48-c072-4cec-a376-a9ab588fe6d6\",\"icon\":\"🎨\",\"createdTime\":1628146860000,\"lastEditedTime\":1729242551389,\"createdBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"lastEditedBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"description\":null,\"uri\":\"/user-success-manual/strapi-documentation-style-guide\",\"blockId\":\"b9c21387-7327-41ed-8b0a-3f9701612577\"},\"user-success-manual-12-rules-of-technical-writing\":{\"id\":\"user-success-manual-12-rules-of-technical-writing\",\"children\":[],\"hasContent\":true,\"parentId\":\"user-success-manual\",\"title\":[[\"12 Rules of Technical Writing\"]],\"updatedAt\":1678355112413,\"type\":\"page\",\"spaceId\":\"5d044f48-c072-4cec-a376-a9ab588fe6d6\",\"icon\":\"✏️\",\"createdTime\":1628152440000,\"lastEditedTime\":1678355112413,\"createdBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"lastEditedBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"description\":null,\"uri\":\"/user-success-manual/12-rules-of-technical-writing\",\"blockId\":\"c75e080e-6b19-4322-87b3-dd61c2c9fa04\"},\"strapi-brand-book-2022\":{\"id\":\"strapi-brand-book-2022\",\"children\":[],\"hasContent\":true,\"parentId\":\"f2cd2a5451eb41c3a7f0fc6cfbb7b5ba\",\"title\":[[\"Strapi Brand book\"]],\"updatedAt\":1700124244666,\"type\":\"page\",\"spaceId\":\"5d044f48-c072-4cec-a376-a9ab588fe6d6\",\"icon\":\"https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/f154aaf7-96dd-4d9e-8ef6-05259f5a2b31/Strapi-Monogram/public\",\"coverPosition\":0.5,\"createdTime\":1654594740000,\"lastEditedTime\":1700124244666,\"createdBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"lastEditedBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"description\":null,\"cover\":\"https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/f6e9a733-e76f-411f-8529-9491c8aa8796/cover/public\",\"uri\":\"/strapi-brand-book-2022\",\"blockId\":\"b1ca8bfd-9b91-4c2a-ad09-c2074c9eabed\"},\"2579f71e74cf4b82a0e104627e9a72bc\":{\"id\":\"2579f71e74cf4b82a0e104627e9a72bc\",\"children\":[],\"hasContent\":true,\"parentId\":\"b43cd497d6394452bcfc9ececa2ca8d2\",\"title\":[[\"Strapi Handbook\"]],\"updatedAt\":1721221314769,\"type\":\"page\",\"spaceId\":\"5d044f48-c072-4cec-a376-a9ab588fe6d6\",\"icon\":\"https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/7a0d25d2-a8e5-4078-b0e3-1d394e7ff51a/Strapi-Monogram/public\",\"coverPosition\":0.5,\"createdTime\":1517164469045,\"lastEditedTime\":1721221314769,\"createdBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"lastEditedBy\":[{\"0\":\"‣\",\"1\":[{\"0\":\"u\"}]}],\"description\":null,\"cover\":\"https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/4a19733d-8a5f-40ca-866a-e24693a107a6/Cover_Handbook/public\",\"uri\":\"/2579f71e74cf4b82a0e104627e9a72bc\",\"blockId\":\"2579f71e-74cf-4b82-a0e1-04627e9a72bc\"},\"766cb8fadbf94946a9bacb5b048b8439\":{\"id\":\"766cb8fadbf94946a9bacb5b048b8439\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Subject: Editorial Guidelines \\nDRI: \"],[\"‣\",[[\"u\",\"224bee1c-c54e-431f-bea7-dd9b03eac30c\"]]],[\" \"],[\"‣\",[[\"u\",\"5592eb16-e7d8-49b7-90ce-f7e681c63577\"]]],[\" \\nLast update: October 2022\"]],\"updatedAt\":1665616500000,\"type\":\"callout\",\"icon\":\"💡\",\"color\":\"BgGray\"},\"62ff19ba787c4e14ae5edc32ba4a8ca8\":{\"id\":\"62ff19ba787c4e14ae5edc32ba4a8ca8\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635437280000,\"type\":\"text\"},\"cc22262d4f4547d9a361ffa2d7624e76\":{\"id\":\"cc22262d4f4547d9a361ffa2d7624e76\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. \"]],\"updatedAt\":1665650280000,\"type\":\"text\"},\"276de3ffab374f2197d87d70120f2911\":{\"id\":\"276de3ffab374f2197d87d70120f2911\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Writing Goals\",[[\"b\",null]]]],\"updatedAt\":1635333300000,\"type\":\"heading\",\"subType\":\"sub_header\",\"depth\":2},\"52457a9805c4402ba50d48d3ec2efb86\":{\"id\":\"52457a9805c4402ba50d48d3ec2efb86\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635333300000,\"type\":\"text\"},\"feb5b67e37684d4e943aa1076daae706\":{\"id\":\"feb5b67e37684d4e943aa1076daae706\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"With every piece of content we publish, we aim to:\"]],\"updatedAt\":1635333300000,\"type\":\"text\"},\"82c92b7703c14ce4b9365c218069fce7\":{\"id\":\"82c92b7703c14ce4b9365c218069fce7\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635333300000,\"type\":\"text\"},\"5f48bd14b9564e60bfc472ac8160bac6\":{\"id\":\"5f48bd14b9564e60bfc472ac8160bac6\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Empower the community.\",[[\"b\",null]]],[\" We help the community understand Strapi by using a level of language accessible that informs them and encourages them to use Strapi for their projects.\"]],\"updatedAt\":1635333300000,\"type\":\"bulleted_list\"},\"967bf524da6147f7bbcdd75b01148953\":{\"id\":\"967bf524da6147f7bbcdd75b01148953\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Support. \",[[\"b\",null]]],[\"We treat readers with consideration and empathy by giving them the necessary information and direction to learn more. We always assume good faith and don't forget that we are more knowledgeable about our solution and that users are not necessarily as experienced as we are. \"]],\"updatedAt\":1665650160000,\"type\":\"bulleted_list\"},\"599f31666d4f46deaef9849a4d411bd0\":{\"id\":\"599f31666d4f46deaef9849a4d411bd0\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Speak truthfully. \",[[\"b\",null]]],[\"We avoid jargon, metaphors, and exaggeration and focus on clarity and real proven data-driven claims.\"]],\"updatedAt\":1665650520000,\"type\":\"bulleted_list\"},\"ec339e52698e4175ab38736180252151\":{\"id\":\"ec339e52698e4175ab38736180252151\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Respect. \",[[\"b\",null]]],[\"Above all, the Strapi voice demonstrates our deep respect for the Strapi community of clients and users. Ultimately, Strapi exists because of them, so it’s important to keep their needs at the forefront of everything we do.\"]],\"updatedAt\":1665615720000,\"type\":\"bulleted_list\"},\"de56c98388884689af3a1838e50757c5\":{\"id\":\"de56c98388884689af3a1838e50757c5\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635333300000,\"type\":\"text\"},\"ff8c9931af1a46f3bed566fca7396477\":{\"id\":\"ff8c9931af1a46f3bed566fca7396477\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"To do so, we make sure our content is:\"]],\"updatedAt\":1635333300000,\"type\":\"text\"},\"27ca940224a44aa8a2272db4fb85d192\":{\"id\":\"27ca940224a44aa8a2272db4fb85d192\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Informative. \",[[\"b\",null]]],[\"We always know well the topic we are writing about. We use clear, simple and informative words and sentences. \"]],\"updatedAt\":1635333300000,\"type\":\"bulleted_list\"},\"8b55d24e01ca4b00b255918be362c42a\":{\"id\":\"8b55d24e01ca4b00b255918be362c42a\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Useful. \",[[\"b\",null]]],[\"With every piece of content, we start by asking ourselves: why our users should care? Who is going to read this? How do we solve a problem for them? \"]],\"updatedAt\":1637676420000,\"type\":\"bulleted_list\"},\"5c68326b6e2d42cc8293ed257eb54426\":{\"id\":\"5c68326b6e2d42cc8293ed257eb54426\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Friendly. \",[[\"b\",null]]],[\"We are humans and write like humans. We use spoken language when writing, just like in a face-to-face conversation, and adapt to who we write for and about.\"]],\"updatedAt\":1665650160000,\"type\":\"bulleted_list\"},\"e1e0f9fd04624267bbb1fda0dea2afd7\":{\"id\":\"e1e0f9fd04624267bbb1fda0dea2afd7\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635334320000,\"type\":\"text\"},\"d63b0216c9874da4a9cd56935ce8e203\":{\"id\":\"d63b0216c9874da4a9cd56935ce8e203\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Strapi's readers\"]],\"updatedAt\":1635334320000,\"type\":\"heading\",\"subType\":\"sub_header\",\"depth\":2},\"8e304dc607d1412e83d375777654f3c7\":{\"id\":\"8e304dc607d1412e83d375777654f3c7\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635243360000,\"type\":\"text\"},\"5e5e6b112a114e57a723be498c201b72\":{\"id\":\"5e5e6b112a114e57a723be498c201b72\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"When you write for Strapi, remember who your audience is and who will be reading your writing. Strapi's audience is diverse, but we mainly communicate with a \"],[\"technical audience\",[[\"b\",null]]],[\" and want to show Strapi as a helper in the Engineering, Marketing, and Operations departments.\"]],\"updatedAt\":1665650160000,\"type\":\"text\"},\"22093dff448a4aa597f2804912083b9a\":{\"id\":\"22093dff448a4aa597f2804912083b9a\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635244620000,\"type\":\"text\"},\"f4c473cebbe64d5895f7ba13e9096aac\":{\"id\":\"f4c473cebbe64d5895f7ba13e9096aac\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Our primary audience is \"],[\"developers at medium to large companies;\",[[\"b\",null]]],[\" product managers and content managers represent our secondary audience. C-levels and executives need to know about Strapi but will consume less content from us. \"]],\"updatedAt\":1665650160000,\"type\":\"text\"},\"6d3a80f7daea4950bbb91fd44e0a1b4f\":{\"id\":\"6d3a80f7daea4950bbb91fd44e0a1b4f\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1636118940000,\"type\":\"text\"},\"b20cdaee28004bf4a2aba20d560ef57d\":{\"id\":\"b20cdaee28004bf4a2aba20d560ef57d\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"- The Strapi readers are \"],[\"busy. \",[[\"b\",null]]],[\"Go straight to the point. We want to help them solve their problems, meet deadlines, or handle projects. Be data-driven, but avoid claiming something that you can't prove. \\n- Strapi's audience is composed of \"],[\"experts. \",[[\"b\",null]]],[\"They are developers, product managers, or engineers and know the ecosystem they evolve in. Use the right wording and syntax, and be precise \u0026 concise.\"]],\"updatedAt\":1665650160000,\"type\":\"callout\",\"icon\":\"⚠️\",\"color\":\"BgGray\"},\"154f59176d64409ea044118f201a8d12\":{\"id\":\"154f59176d64409ea044118f201a8d12\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Personas we write for\"]],\"updatedAt\":1635332460000,\"type\":\"heading\",\"subType\":\"sub_header\",\"depth\":2},\"a8d2a8f8c7c945478461809cd0be9501\":{\"id\":\"a8d2a8f8c7c945478461809cd0be9501\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635332640000,\"type\":\"text\"},\"c47feec42c0f4353a7f07b4d5ffbc588\":{\"id\":\"c47feec42c0f4353a7f07b4d5ffbc588\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Developer\",[[\"m\",\"4f4d0816-8f02-43d2-ae42-021313017aa5\"]]],[\"s: primary target use of Strapi. The first person to get in touch with the \"],[\"repo\",[[\"m\",\"ae22224f-a354-4eb6-9a12-17044a968bf6\"]]],[\"sitory, website, product, and documentation. \"]],\"updatedAt\":1665615720000,\"type\":\"bulleted_list\"},\"1337902caa2444338c48486fe3c25db1\":{\"id\":\"1337902caa2444338c48486fe3c25db1\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Content Managers: The end users of Strapi. \"]],\"updatedAt\":1665650160000,\"type\":\"bulleted_list\"},\"5a273d2601a74b5994577e6af8edeebe\":{\"id\":\"5a273d2601a74b5994577e6af8edeebe\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Executive: Person with budget authority, security and compliance concerns, and \"],[\"R\",[[\"m\",\"142a58bb-b0fe-438e-8e11-15ddd89f53c3\"]]],[\"eturn On Investment obligations.\"]],\"updatedAt\":1665615840000,\"type\":\"bulleted_list\"},\"7d27c482f3b54eb49454ef919e08d1bf\":{\"id\":\"7d27c482f3b54eb49454ef919e08d1bf\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Checklist for shipping content\",[[\"m\",\"8ffb5ff8-c178-4b5f-a498-ee2fcfa389db\"]]]],\"updatedAt\":1642501500000,\"type\":\"heading\",\"subType\":\"sub_header\",\"depth\":2},\"e7324961fa7e421cbbdbe091ed064685\":{\"id\":\"e7324961fa7e421cbbdbe091ed064685\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635332700000,\"type\":\"text\"},\"a24765d0784142ad983ea2e48c1ace1d\":{\"id\":\"a24765d0784142ad983ea2e48c1ace1d\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Run spellcheck with Grammarly \"]],\"updatedAt\":1665650580000,\"type\":\"to_do\",\"checked\":false},\"cab978d8e2df4c1090bed2c15b37c25e\":{\"id\":\"cab978d8e2df4c1090bed2c15b37c25e\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Follow the writing style guide below\"]],\"updatedAt\":1635332640000,\"type\":\"to_do\",\"checked\":false},\"bb680d2b4a7344a681f49da171904b0f\":{\"id\":\"bb680d2b4a7344a681f49da171904b0f\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Ask for at least one \"],[\"other person to proofread your content\",[[\"m\",\"da10cb5b-3be2-4d2e-a3c4-6aef03cd65ca\"]]],[\" in the Content Team.\"]],\"updatedAt\":1665650160000,\"type\":\"to_do\",\"checked\":false},\"c79c1d4aeeb2435cb0926fa081756256\":{\"id\":\"c79c1d4aeeb2435cb0926fa081756256\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635334380000,\"type\":\"text\"},\"7bc74263b1c24a19b6288060eb6a4b0c\":{\"id\":\"7bc74263b1c24a19b6288060eb6a4b0c\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Voice and tone\"]],\"updatedAt\":1635334380000,\"type\":\"heading\",\"subType\":\"sub_header\",\"depth\":2},\"b53b01e0208b4b6b845365bd5b4c8e28\":{\"id\":\"b53b01e0208b4b6b845365bd5b4c8e28\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635333420000,\"type\":\"text\"},\"36a76dd250a94b2189c8a29d44775812\":{\"id\":\"36a76dd250a94b2189c8a29d44775812\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Our brand personality is the foundation of our vision for our brand, so we speak with the same voice on every channel we use. \"]],\"updatedAt\":1665650160000,\"type\":\"text\"},\"16e190a918644c459f54964a8f1db8c3\":{\"id\":\"16e190a918644c459f54964a8f1db8c3\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Writing is one way we can bring Strapi values to life. And above all, our voice demonstrates our deep respect for Strapi's clients and users. Ultimately, Strapi exists thanks to the awesome community of clients and users, so we must keep their needs at the forefront of our writing style.\"]],\"updatedAt\":1665650160000,\"type\":\"text\"},\"80f8be60cafe48108f4554ea8d8dc615\":{\"id\":\"80f8be60cafe48108f4554ea8d8dc615\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"These five following words\",[[\"m\",\"d7755951-c154-46f4-8bc3-585484c1328d\"]]],[\", together, shape the spirit and energy we share, the design we showcase, and the voice we use.\"]],\"updatedAt\":1637676540000,\"type\":\"text\"},\"a32f272360c84ecdbd32dd257aeb79b4\":{\"id\":\"a32f272360c84ecdbd32dd257aeb79b4\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Strapi's voice is friendly, supportive, accessible, professional, and empowering.\"]],\"updatedAt\":1635333360000,\"type\":\"heading\",\"subType\":\"sub_sub_header\",\"depth\":3},\"44a004f90aa04bc89dcce298188e5c25\":{\"id\":\"44a004f90aa04bc89dcce298188e5c25\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"We use subtle, harmless humor \u0026 a conversational style to make content management a joyful venture\"],[\".\",[[\"m\",\"7cd488a4-8494-4f70-bb22-2d4365b849e8\"]]],[\" We don't take ourselves too seriously.\"]],\"updatedAt\":1637676540000,\"type\":\"text\"},\"68ec7a68a41e442c89c0506181c54f05\":{\"id\":\"68ec7a68a41e442c89c0506181c54f05\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635266880000,\"type\":\"text\"},\"b10d13fc4d12467eaf53a96d82015ae5\":{\"id\":\"b10d13fc4d12467eaf53a96d82015ae5\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635266880000,\"type\":\"divider\"},\"b83b09eeb18047c2b11f147bf3793218\":{\"id\":\"b83b09eeb18047c2b11f147bf3793218\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Strapi's voice is \",[[\"b\",null]]],[\"friendly\"],[\".\",[[\"b\",null]]]],\"updatedAt\":1635267540000,\"type\":\"heading\",\"subType\":\"sub_sub_header\",\"depth\":3},\"5e87ccef4ba64145a721796400ce9966\":{\"id\":\"5e87ccef4ba64145a721796400ce9966\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"We are humans and write like humans. \"],[\"We stick to simple American English\",[[\"m\",\"b7e38276-b275-40d9-9abd-e77092880be6\"]]],[\" but sometimes bend some rules in conversations and make wise use of emojis to show closeness and empathy. \"]],\"updatedAt\":1637676600000,\"type\":\"text\"},\"56bf11c9aa1644cba30367af53517879\":{\"id\":\"56bf11c9aa1644cba30367af53517879\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635266880000,\"type\":\"divider\"},\"8e30769c36a245c2a3f63474d80b4d39\":{\"id\":\"8e30769c36a245c2a3f63474d80b4d39\",\"children\":[\"2998595c10984f57a278bfb4f75e076e\",\"87ef77f0d9c24eb1a9085b02e76ba658\",\"83a21defc9614fe48c86244ca9d4de3c\"],\"hasContent\":true,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635266940000,\"type\":\"column_list\",\"multiplyer\":1,\"fullWidth\":false,\"pageWidth\":false},\"2998595c10984f57a278bfb4f75e076e\":{\"id\":\"2998595c10984f57a278bfb4f75e076e\",\"children\":[\"c71a6d5b88454afc95e669ab29a5ac4b\",\"d17d3798f3454e6db383a7ac796e929a\",\"5e1562de42ae4c838d5d7edee40bd076\"],\"hasContent\":true,\"parentId\":\"8e30769c36a245c2a3f63474d80b4d39\",\"title\":null,\"updatedAt\":1665616140000,\"type\":\"column\",\"ratio\":0.3333333333333333},\"c71a6d5b88454afc95e669ab29a5ac4b\":{\"id\":\"c71a6d5b88454afc95e669ab29a5ac4b\",\"children\":[],\"hasContent\":false,\"parentId\":\"2998595c10984f57a278bfb4f75e076e\",\"title\":[[\"✅ \"],[\"DO's\",[[\"b\",null]]],[\" \"]],\"updatedAt\":1635331440000,\"type\":\"text\"},\"d17d3798f3454e6db383a7ac796e929a\":{\"id\":\"d17d3798f3454e6db383a7ac796e929a\",\"children\":[],\"hasContent\":false,\"parentId\":\"2998595c10984f57a278bfb4f75e076e\",\"title\":[[\"🤓 Want to join the community?\",[[\"b\",null]]]],\"updatedAt\":1635331440000,\"type\":\"text\"},\"5e1562de42ae4c838d5d7edee40bd076\":{\"id\":\"5e1562de42ae4c838d5d7edee40bd076\",\"children\":[],\"hasContent\":false,\"parentId\":\"2998595c10984f57a278bfb4f75e076e\",\"title\":[[\"You can join \"],[\"GitHub\",[[\"b\",null],[\"a\",\"https://github.com/strapi/strapi\"]]],[\",\",[[\"b\",null]]],[\" \"],[\"forum\",[[\"b\",null],[\"a\",\"https://forum.strapi.io/\"]]],[\", \",[[\"b\",null]]],[\"etc, to share your ideas and opinions with other community members and members of the Strapi team. If you're looking for news and updates about Strapi, \"],[\"Twitter\",[[\"b\",null],[\"a\",\"https://twitter.com/strapijs\"]]],[\" \",[[\"b\",null]]],[\"and the \"],[\"blog\",[[\"b\",null],[\"a\",\"https://strapi.io/blog\"]]],[\" \",[[\"b\",null]]],[\"are good places to start!\"]],\"updatedAt\":1665650640000,\"type\":\"text\"},\"87ef77f0d9c24eb1a9085b02e76ba658\":{\"id\":\"87ef77f0d9c24eb1a9085b02e76ba658\",\"children\":[\"5a5bc06fd8274338811b02225c1122ee\"],\"hasContent\":true,\"parentId\":\"8e30769c36a245c2a3f63474d80b4d39\",\"title\":null,\"updatedAt\":1665616140000,\"type\":\"column\",\"ratio\":0.3333333333333334},\"5a5bc06fd8274338811b02225c1122ee\":{\"id\":\"5a5bc06fd8274338811b02225c1122ee\",\"children\":[],\"hasContent\":false,\"parentId\":\"87ef77f0d9c24eb1a9085b02e76ba658\",\"title\":[[\"⛔️ \"],[\"DONT's \\nJoin the community. \\n\",[[\"b\",null]]],[\"Share ideas: GitHub - Forum\\n\",[[\"m\",\"aeb90d52-31d9-4adf-90e3-875a082df03a\"]]],[\"News \u0026 Updates: Twitter - Blog\\n\\n\\n\\n\"]],\"updatedAt\":1636038840000,\"type\":\"quote\"},\"83a21defc9614fe48c86244ca9d4de3c\":{\"id\":\"83a21defc9614fe48c86244ca9d4de3c\",\"children\":[\"8512e087d0924d549b6a53e7c7d064d9\"],\"hasContent\":true,\"parentId\":\"8e30769c36a245c2a3f63474d80b4d39\",\"title\":null,\"updatedAt\":1635267420000,\"type\":\"column\",\"ratio\":0.33333333333333337},\"8512e087d0924d549b6a53e7c7d064d9\":{\"id\":\"8512e087d0924d549b6a53e7c7d064d9\",\"children\":[],\"hasContent\":false,\"parentId\":\"83a21defc9614fe48c86244ca9d4de3c\",\"title\":[[\"Why?\",[[\"b\",null]]],[\"\\nWith every piece of content we produce, we aim to bring our values to life and demonstrate our deep respect for our clients and users. Strapi exists thanks to the awesome community supporting us from the beginning, and we want to show that we belong together with the utmost gratitude and respect.\"]],\"updatedAt\":1665650640000,\"type\":\"quote\"},\"f35d9f1f4a73464ea17019ef63c4fcbc\":{\"id\":\"f35d9f1f4a73464ea17019ef63c4fcbc\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635267420000,\"type\":\"text\"},\"84691790498a4d15810a2fea37c037e4\":{\"id\":\"84691790498a4d15810a2fea37c037e4\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267420000,\"type\":\"divider\"},\"77f08cecfbb247deab5680c7650765dd\":{\"id\":\"77f08cecfbb247deab5680c7650765dd\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Strapi's voice is supportive.\",[[\"b\",null]]]],\"updatedAt\":1635267540000,\"type\":\"heading\",\"subType\":\"sub_sub_header\",\"depth\":3},\"dbaf3a5040244fe49a80cfa0cef82c62\":{\"id\":\"dbaf3a5040244fe49a80cfa0cef82c62\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"We always praise accomplishments made by the community. We actively listen to any remark and offer solutions. \"]],\"updatedAt\":1635332280000,\"type\":\"text\"},\"f190270af4b34c6b9d19249a29aaeefd\":{\"id\":\"f190270af4b34c6b9d19249a29aaeefd\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267420000,\"type\":\"divider\"},\"475ba898571f4fb7ade105b22b4915aa\":{\"id\":\"475ba898571f4fb7ade105b22b4915aa\",\"children\":[\"9984249dcf6b4e7eb18f9c589a888336\",\"f658158573e9404abd93cc0aaf178be1\",\"20f86b23874a4e289af6d2449c049edf\"],\"hasContent\":true,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267480000,\"type\":\"column_list\",\"multiplyer\":1,\"fullWidth\":false,\"pageWidth\":false},\"9984249dcf6b4e7eb18f9c589a888336\":{\"id\":\"9984249dcf6b4e7eb18f9c589a888336\",\"children\":[\"3a3e1fe07d0941d49b4b32b6931d20d8\",\"6add694d343d45a7a2fc394e7019368a\",\"e5069791828b4f108c462e6c9d8146a4\"],\"hasContent\":true,\"parentId\":\"475ba898571f4fb7ade105b22b4915aa\",\"title\":null,\"updatedAt\":1635332220000,\"type\":\"column\",\"ratio\":0.33333333333333337},\"3a3e1fe07d0941d49b4b32b6931d20d8\":{\"id\":\"3a3e1fe07d0941d49b4b32b6931d20d8\",\"children\":[],\"hasContent\":false,\"parentId\":\"9984249dcf6b4e7eb18f9c589a888336\",\"title\":[[\"✅ \"],[\"DO's\",[[\"b\",null]]],[\" \"]],\"updatedAt\":1635267420000,\"type\":\"text\"},\"6add694d343d45a7a2fc394e7019368a\":{\"id\":\"6add694d343d45a7a2fc394e7019368a\",\"children\":[],\"hasContent\":false,\"parentId\":\"9984249dcf6b4e7eb18f9c589a888336\",\"title\":[[\"Great job, Marc; thanks for your contribution!\"]],\"updatedAt\":1665650220000,\"type\":\"text\"},\"e5069791828b4f108c462e6c9d8146a4\":{\"id\":\"e5069791828b4f108c462e6c9d8146a4\",\"children\":[],\"hasContent\":false,\"parentId\":\"9984249dcf6b4e7eb18f9c589a888336\",\"title\":[[\"Super useful, especially the image upload mutations. We will share it on our social media channels and keep it for further reference.\"]],\"updatedAt\":1635332280000,\"type\":\"text\"},\"f658158573e9404abd93cc0aaf178be1\":{\"id\":\"f658158573e9404abd93cc0aaf178be1\",\"children\":[\"25b69459c6d1497ba778768d26dd6336\"],\"hasContent\":true,\"parentId\":\"475ba898571f4fb7ade105b22b4915aa\",\"title\":null,\"updatedAt\":1635267480000,\"type\":\"column\",\"ratio\":0.33333333333333337},\"25b69459c6d1497ba778768d26dd6336\":{\"id\":\"25b69459c6d1497ba778768d26dd6336\",\"children\":[],\"hasContent\":false,\"parentId\":\"f658158573e9404abd93cc0aaf178be1\",\"title\":[[\"⛔️ \",[[\"m\",\"598594b8-9d65-4de1-8822-1aadd8debf92\"]]],[\"DONT's \\n\",[[\"b\",null],[\"m\",\"598594b8-9d65-4de1-8822-1aadd8debf92\"]]],[\"- \\\"Please refer to documentation\\\", \\n- \\\"Please make sure to have a look at the documentation where everything regarding to your issue is mentioned\\\"\\n- Add a simple like or reaction to a user post.\\n- \\\"I don't know, I'm sorry for that. Check with my teammate\\\"\"]],\"updatedAt\":1637676660000,\"type\":\"quote\"},\"20f86b23874a4e289af6d2449c049edf\":{\"id\":\"20f86b23874a4e289af6d2449c049edf\",\"children\":[\"7c7c1aa1025149669c5fc85c451379f7\"],\"hasContent\":true,\"parentId\":\"475ba898571f4fb7ade105b22b4915aa\",\"title\":null,\"updatedAt\":1635267480000,\"type\":\"column\",\"ratio\":0.3333333333333333},\"7c7c1aa1025149669c5fc85c451379f7\":{\"id\":\"7c7c1aa1025149669c5fc85c451379f7\",\"children\":[],\"hasContent\":false,\"parentId\":\"20f86b23874a4e289af6d2449c049edf\",\"title\":[[\"Why?\",[[\"b\",null]]],[\"\\n\\n\\n\\n\\n\\n\"]],\"updatedAt\":1635333480000,\"type\":\"quote\"},\"f96a6c3dc0d947f59c4a37956ad69c60\":{\"id\":\"f96a6c3dc0d947f59c4a37956ad69c60\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635267420000,\"type\":\"text\"},\"b4a1c27517144dbf8a9b7b7ee63dea70\":{\"id\":\"b4a1c27517144dbf8a9b7b7ee63dea70\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635267420000,\"type\":\"text\"},\"712f53dcb9eb464db4502aeb3bf1de06\":{\"id\":\"712f53dcb9eb464db4502aeb3bf1de06\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267420000,\"type\":\"divider\"},\"3915daf53d394ea2a39b8a6e7abf6499\":{\"id\":\"3915daf53d394ea2a39b8a6e7abf6499\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Strapi's voice is accessible.\",[[\"b\",null]]]],\"updatedAt\":1635267540000,\"type\":\"heading\",\"subType\":\"sub_sub_header\",\"depth\":3},\"630bc0a0574640a19ad81451a4572284\":{\"id\":\"630bc0a0574640a19ad81451a4572284\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"We use clear and precise language. We avoid jargon and being too technical. Every specificity is explained.\"]],\"updatedAt\":1635331800000,\"type\":\"text\"},\"0f3b5a247c504c9a89e458fe68fc6980\":{\"id\":\"0f3b5a247c504c9a89e458fe68fc6980\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267420000,\"type\":\"divider\"},\"998f3817b76242eab9729c7528ee5506\":{\"id\":\"998f3817b76242eab9729c7528ee5506\",\"children\":[\"111768b19e4a4908ad729e3b47709086\",\"6551726856574245a5589e865450488b\",\"df88c155017f4e02a2a793f974e9001c\"],\"hasContent\":true,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267480000,\"type\":\"column_list\",\"multiplyer\":1,\"fullWidth\":false,\"pageWidth\":false},\"111768b19e4a4908ad729e3b47709086\":{\"id\":\"111768b19e4a4908ad729e3b47709086\",\"children\":[\"5a89b2a792a3462a9747c767ea787a1e\",\"75e332327fb44558bb038324391131e0\"],\"hasContent\":true,\"parentId\":\"998f3817b76242eab9729c7528ee5506\",\"title\":null,\"updatedAt\":1635267480000,\"type\":\"column\",\"ratio\":0.33333333333333337},\"5a89b2a792a3462a9747c767ea787a1e\":{\"id\":\"5a89b2a792a3462a9747c767ea787a1e\",\"children\":[],\"hasContent\":false,\"parentId\":\"111768b19e4a4908ad729e3b47709086\",\"title\":[[\"✅ \"],[\"DO's\",[[\"b\",null]]],[\" \"]],\"updatedAt\":1635267480000,\"type\":\"text\"},\"75e332327fb44558bb038324391131e0\":{\"id\":\"75e332327fb44558bb038324391131e0\",\"children\":[],\"hasContent\":false,\"parentId\":\"111768b19e4a4908ad729e3b47709086\",\"title\":[],\"updatedAt\":1635331980000,\"type\":\"text\"},\"6551726856574245a5589e865450488b\":{\"id\":\"6551726856574245a5589e865450488b\",\"children\":[\"06e8b6addeec42f5ab25cc06e8e70764\"],\"hasContent\":true,\"parentId\":\"998f3817b76242eab9729c7528ee5506\",\"title\":null,\"updatedAt\":1635267480000,\"type\":\"column\",\"ratio\":0.33333333333333337},\"06e8b6addeec42f5ab25cc06e8e70764\":{\"id\":\"06e8b6addeec42f5ab25cc06e8e70764\",\"children\":[],\"hasContent\":false,\"parentId\":\"6551726856574245a5589e865450488b\",\"title\":[[\"⛔️ \"],[\"DONT's \\n\",[[\"b\",null]]],[\"\\n\\n\\n\"]],\"updatedAt\":1635333480000,\"type\":\"quote\"},\"df88c155017f4e02a2a793f974e9001c\":{\"id\":\"df88c155017f4e02a2a793f974e9001c\",\"children\":[\"5e42faaf13d843938dca48de5c7ac6af\"],\"hasContent\":true,\"parentId\":\"998f3817b76242eab9729c7528ee5506\",\"title\":null,\"updatedAt\":1635267480000,\"type\":\"column\",\"ratio\":0.3333333333333333},\"5e42faaf13d843938dca48de5c7ac6af\":{\"id\":\"5e42faaf13d843938dca48de5c7ac6af\",\"children\":[],\"hasContent\":false,\"parentId\":\"df88c155017f4e02a2a793f974e9001c\",\"title\":[[\"Why?\",[[\"b\",null]]],[\"\\n\\n\\n\\n\"]],\"updatedAt\":1635333480000,\"type\":\"quote\"},\"6824c31e15714f1ba2745f02ac6dff3d\":{\"id\":\"6824c31e15714f1ba2745f02ac6dff3d\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635267420000,\"type\":\"text\"},\"2797aa0a70a7419fad32c59f5a3ba241\":{\"id\":\"2797aa0a70a7419fad32c59f5a3ba241\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267420000,\"type\":\"divider\"},\"4bc8a55a38b14a90b29bdaca547025ce\":{\"id\":\"4bc8a55a38b14a90b29bdaca547025ce\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Strapi's voice is professional.\",[[\"b\",null]]]],\"updatedAt\":1635267420000,\"type\":\"heading\",\"subType\":\"sub_sub_header\",\"depth\":3},\"94f80da94a3b4943862802fcf79a1cb9\":{\"id\":\"94f80da94a3b4943862802fcf79a1cb9\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"We are generally \"],[\"committed and polite\",[[\"m\",\"5716e84a-e0fd-4e7c-b439-863b6acee59a\"]]],[\" but also straightforward and clear, as against being boastful, using jargon, or beating around the bush. \"]],\"updatedAt\":1665650640000,\"type\":\"text\"},\"42986a3387f04ee9b4cea827e2240e48\":{\"id\":\"42986a3387f04ee9b4cea827e2240e48\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267420000,\"type\":\"divider\"},\"3b24bce354884ac0bf21a019840d0b93\":{\"id\":\"3b24bce354884ac0bf21a019840d0b93\",\"children\":[\"a39cda6d607942deb3cb239c231d89e1\",\"15d11ee5ed8d445982892335ae5c9701\",\"2a4ea0d60c214d079e046f7d71202be7\"],\"hasContent\":true,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267480000,\"type\":\"column_list\",\"multiplyer\":1,\"fullWidth\":false,\"pageWidth\":false},\"a39cda6d607942deb3cb239c231d89e1\":{\"id\":\"a39cda6d607942deb3cb239c231d89e1\",\"children\":[\"a26e43d9937345be8c549b065080ec0e\",\"ec4d0b0bc1004d3fbbab26383bce93e2\"],\"hasContent\":true,\"parentId\":\"3b24bce354884ac0bf21a019840d0b93\",\"title\":null,\"updatedAt\":1635333480000,\"type\":\"column\",\"ratio\":0.3333333333333333},\"a26e43d9937345be8c549b065080ec0e\":{\"id\":\"a26e43d9937345be8c549b065080ec0e\",\"children\":[],\"hasContent\":false,\"parentId\":\"a39cda6d607942deb3cb239c231d89e1\",\"title\":[[\"✅ \"],[\"DO's\",[[\"b\",null]]],[\" \"]],\"updatedAt\":1635267480000,\"type\":\"text\"},\"ec4d0b0bc1004d3fbbab26383bce93e2\":{\"id\":\"ec4d0b0bc1004d3fbbab26383bce93e2\",\"children\":[],\"hasContent\":false,\"parentId\":\"a39cda6d607942deb3cb239c231d89e1\",\"title\":[[\"Strapi is the most starred open-source Headless CMS. Strapi allows developers to use their favorite tools and frameworks while allowing editors to manage their content and distribute it anywhere easily.\"]],\"updatedAt\":1665650220000,\"type\":\"text\"},\"15d11ee5ed8d445982892335ae5c9701\":{\"id\":\"15d11ee5ed8d445982892335ae5c9701\",\"children\":[\"80704853e3154106bdbc761700c3ac60\"],\"hasContent\":true,\"parentId\":\"3b24bce354884ac0bf21a019840d0b93\",\"title\":null,\"updatedAt\":1635333480000,\"type\":\"column\",\"ratio\":0.3333333333333334},\"80704853e3154106bdbc761700c3ac60\":{\"id\":\"80704853e3154106bdbc761700c3ac60\",\"children\":[],\"hasContent\":false,\"parentId\":\"15d11ee5ed8d445982892335ae5c9701\",\"title\":[[\"⛔️ \"],[\"DONT's \\n\",[[\"b\",null]]],[\"Strapi is the best headless CMS. It'll make your team do faster, better and safer. Plus, it's free! What did you expect?? \\n\\n\"]],\"updatedAt\":1637676840000,\"type\":\"quote\"},\"2a4ea0d60c214d079e046f7d71202be7\":{\"id\":\"2a4ea0d60c214d079e046f7d71202be7\",\"children\":[\"68cdd4e4b78b42969b78db34dabee4aa\"],\"hasContent\":true,\"parentId\":\"3b24bce354884ac0bf21a019840d0b93\",\"title\":null,\"updatedAt\":1635267480000,\"type\":\"column\",\"ratio\":0.3333333333333333},\"68cdd4e4b78b42969b78db34dabee4aa\":{\"id\":\"68cdd4e4b78b42969b78db34dabee4aa\",\"children\":[],\"hasContent\":false,\"parentId\":\"2a4ea0d60c214d079e046f7d71202be7\",\"title\":[[\"Why?\",[[\"b\",null]]],[\"\\nStrapi's customers are medium to large enterprise organizations. Writing with a serious \u0026 professional voice helps us be perceived as thought leaders in our ecosystem and be able to tackle any challenges our customers may face. \"]],\"updatedAt\":1635347460000,\"type\":\"quote\"},\"22229846af3b4741863ea9e3a6cd8e60\":{\"id\":\"22229846af3b4741863ea9e3a6cd8e60\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635267420000,\"type\":\"text\"},\"35584c331e234b35be9533e11ab2c568\":{\"id\":\"35584c331e234b35be9533e11ab2c568\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267420000,\"type\":\"divider\"},\"c41bea2654d0461488eb0a8cbee7825f\":{\"id\":\"c41bea2654d0461488eb0a8cbee7825f\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Strapi's voice is empowering.\",[[\"b\",null]]]],\"updatedAt\":1635267540000,\"type\":\"heading\",\"subType\":\"sub_sub_header\",\"depth\":3},\"4111166a05c04a09ae43a613ebb2bc17\":{\"id\":\"4111166a05c04a09ae43a613ebb2bc17\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"We focus on the \"],[\"positive side of each situation\",[[\"m\",\"a3c4341b-e42e-4bc0-a3a7-a565d73e64bc\"]]],[\", we find solutions, and we help our readers.\"]],\"updatedAt\":1665650640000,\"type\":\"text\"},\"44c5cc96e6e442a6b66945b8861172f6\":{\"id\":\"44c5cc96e6e442a6b66945b8861172f6\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267420000,\"type\":\"divider\"},\"a0d22e4cd61f47cc9831419df8e84be8\":{\"id\":\"a0d22e4cd61f47cc9831419df8e84be8\",\"children\":[\"8c52548f64664561bea91a3db8993ae0\",\"d8d0654b4bc044a1ae10c95de728a83b\",\"199d8020d5774330aa2d23463993c2d7\"],\"hasContent\":true,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635267540000,\"type\":\"column_list\",\"multiplyer\":1,\"fullWidth\":false,\"pageWidth\":false},\"8c52548f64664561bea91a3db8993ae0\":{\"id\":\"8c52548f64664561bea91a3db8993ae0\",\"children\":[\"979e5c93e86843b889a885b5317edf4e\",\"fcf4ee3420964c83884832ef0bd69ee4\"],\"hasContent\":true,\"parentId\":\"a0d22e4cd61f47cc9831419df8e84be8\",\"title\":null,\"updatedAt\":1635267540000,\"type\":\"column\",\"ratio\":0.33333333333333337},\"979e5c93e86843b889a885b5317edf4e\":{\"id\":\"979e5c93e86843b889a885b5317edf4e\",\"children\":[],\"hasContent\":false,\"parentId\":\"8c52548f64664561bea91a3db8993ae0\",\"title\":[[\"✅ \"],[\"DO's\",[[\"b\",null]]],[\" \"]],\"updatedAt\":1635267480000,\"type\":\"text\"},\"fcf4ee3420964c83884832ef0bd69ee4\":{\"id\":\"fcf4ee3420964c83884832ef0bd69ee4\",\"children\":[],\"hasContent\":false,\"parentId\":\"8c52548f64664561bea91a3db8993ae0\",\"title\":[[\"Hello @willnode, great job! Did you know that on our \"],[\"documentation\",[[\"a\",\"http://strapi.io/documentation\"]]],[\" you have a step-by-step guide to help you get started with your project? \\n\"]],\"updatedAt\":1635325500000,\"type\":\"text\"},\"d8d0654b4bc044a1ae10c95de728a83b\":{\"id\":\"d8d0654b4bc044a1ae10c95de728a83b\",\"children\":[\"c78f7c8b1792467bb8715d5002370795\"],\"hasContent\":true,\"parentId\":\"a0d22e4cd61f47cc9831419df8e84be8\",\"title\":null,\"updatedAt\":1635267540000,\"type\":\"column\",\"ratio\":0.33333333333333337},\"c78f7c8b1792467bb8715d5002370795\":{\"id\":\"c78f7c8b1792467bb8715d5002370795\",\"children\":[],\"hasContent\":false,\"parentId\":\"d8d0654b4bc044a1ae10c95de728a83b\",\"title\":[[\"⛔️ \"],[\"DONT's \\n\",[[\"b\",null]]],[\" Hello @willnode, we kindly disagree with you. We think you should use this solution. \\n\"]],\"updatedAt\":1635330960000,\"type\":\"quote\"},\"199d8020d5774330aa2d23463993c2d7\":{\"id\":\"199d8020d5774330aa2d23463993c2d7\",\"children\":[\"1d212f1dda584843bfae86c12885254e\"],\"hasContent\":true,\"parentId\":\"a0d22e4cd61f47cc9831419df8e84be8\",\"title\":null,\"updatedAt\":1635267540000,\"type\":\"column\",\"ratio\":0.3333333333333333},\"1d212f1dda584843bfae86c12885254e\":{\"id\":\"1d212f1dda584843bfae86c12885254e\",\"children\":[],\"hasContent\":false,\"parentId\":\"199d8020d5774330aa2d23463993c2d7\",\"title\":[[\"Why?\",[[\"b\",null]]],[\"\\nWe, as Strapi experts, know which content is available, where to find it and how to solve their issues. We are available to guide \"]],\"updatedAt\":1665650640000,\"type\":\"quote\"},\"2aa470d0328443e1babe2398f2825b6f\":{\"id\":\"2aa470d0328443e1babe2398f2825b6f\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635333420000,\"type\":\"text\"},\"820d756de9a444b1a6ceedf519a1d5db\":{\"id\":\"820d756de9a444b1a6ceedf519a1d5db\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Guidelines - Top 20 Do's and Don'ts\",[[\"m\",\"212e522d-b332-4e82-9087-6d6437ce223f\"]]]],\"updatedAt\":1665616440000,\"type\":\"heading\",\"subType\":\"sub_header\",\"depth\":2},\"17e3e53f4bc7482ba6f3468991e70b5d\":{\"id\":\"17e3e53f4bc7482ba6f3468991e70b5d\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1665616200000,\"type\":\"text\"},\"d6587aaf25154c71923376df86261e84\":{\"id\":\"d6587aaf25154c71923376df86261e84\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Let there be sparkles in your eyes. \",[[\"b\",null]]],[\"Communicate with passion. Be inspiring and imaginative.\"]],\"updatedAt\":1665616260000,\"type\":\"numbered_list\"},\"978a43024bde451389efaf6eb269013b\":{\"id\":\"978a43024bde451389efaf6eb269013b\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Exclamation points. \",[[\"b\",null]]],[\"Use exclamation points to show excitement and passion. But too many are annoying. Never use more than one at a time. \"],[\"Never use exclamation points in failure messages or alerts.\",[[\"m\",\"62921341-0898-4fd1-ab08-2758724903c3\"]]],[\" (and btw: exclamation points go inside quotation marks at the end of sentences).\"]],\"updatedAt\":1665616260000,\"type\":\"numbered_list\",\"listStartIndex\":2},\"4e77556d7986437b88027f003ae795d6\":{\"id\":\"4e77556d7986437b88027f003ae795d6\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Don't own the Strapi community. \",[[\"b\",null]]],[\"The community is not Strapi's. Use \\\"the\\\" instead of \\\"our\\\" when discussing the community. If \\\"the community\\\" is not precise enough, use \\\"the Strapi community\\\". \"]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\"},\"d2bc49dfa491409d850a408e124cf0ec\":{\"id\":\"d2bc49dfa491409d850a408e124cf0ec\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Team-spirit. \",[[\"b\",null]]],[\"Don't use \"],[\"I\",[[\"c\",null]]],[\", prefer \"],[\"we\",[[\"c\",null]]],[\". \"]],\"updatedAt\":1665616260000,\"type\":\"numbered_list\"},\"ef28489768644bc98f94e9b9efb4b83e\":{\"id\":\"ef28489768644bc98f94e9b9efb4b83e\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Be humble and ambitious, not arrogant. \",[[\"b\",null]]],[\"Always put first the value for the users before the value for Strapi. \"],[\"Don't put your ego first.\",[[\"b\",null]]],[\" Remember that you represent Strapi, its culture, and its values. This must be a priority before winning any argument. The goal is never to win an argument but to represent Strapi and help our community.\"]],\"updatedAt\":1665616380000,\"type\":\"numbered_list\"},\"4a0ec26a81774a74a1b8722814fa79e7\":{\"id\":\"4a0ec26a81774a74a1b8722814fa79e7\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Be polite and gracious. \",[[\"b\",null]]],[\"Whatever the situation, the user on the other side is a user and must be respected. Always respond with good faith, assuming that what is said is true and said for a good reason. Ask for precision and prove your point with data if you are right. Don't lose time in pointless arguments. \"]],\"updatedAt\":1665616260000,\"type\":\"numbered_list\"},\"4c56ab012e3746aab2d9bb99e6190a25\":{\"id\":\"4c56ab012e3746aab2d9bb99e6190a25\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Focus on your content and create a hierarchy in your information. \",[[\"b\",null]]],[\"Structure your content from the main information to the details and make it easy to explore and read with paragraphs, bullet points, or sections, depending on the format.\"]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\"},\"dd98bad2f5944371919dc1af4a695ed0\":{\"id\":\"dd98bad2f5944371919dc1af4a695ed0\",\"children\":[\"23a862aa08f949fd870c34b274d63752\",\"8b9772e0644748da86f00416274860e7\",\"3120edec69b3413b8533ebdeb22cd5a6\",\"306c3fc96683456d8d9f32ee397d5ec6\",\"6749ae7f1a804355accb72f0d187f59a\",\"1c0e1f6aec724d759df679088b74ef81\",\"da32ae1b77c24cc49ca2dbb31bebb08f\",\"045868c9259c48658d2fdfc4c8127461\"],\"hasContent\":true,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Capitalization. \",[[\"b\",null]]]],\"updatedAt\":1665616260000,\"type\":\"numbered_list\"},\"23a862aa08f949fd870c34b274d63752\":{\"id\":\"23a862aa08f949fd870c34b274d63752\",\"children\":[],\"hasContent\":false,\"parentId\":\"dd98bad2f5944371919dc1af4a695ed0\",\"title\":[[\"Use Sentence case for all titles and headings. Use \"],[\"capitalization\",[[\"m\",\"7acdd188-b2e3-47f9-bbe4-92b5bd430fb2\"]]],[\" for:\"]],\"updatedAt\":1665616260000,\"type\":\"text\"},\"8b9772e0644748da86f00416274860e7\":{\"id\":\"8b9772e0644748da86f00416274860e7\",\"children\":[],\"hasContent\":false,\"parentId\":\"dd98bad2f5944371919dc1af4a695ed0\",\"title\":[[\"Strapi\"]],\"updatedAt\":1665616260000,\"type\":\"bulleted_list\"},\"3120edec69b3413b8533ebdeb22cd5a6\":{\"id\":\"3120edec69b3413b8533ebdeb22cd5a6\",\"children\":[],\"hasContent\":false,\"parentId\":\"dd98bad2f5944371919dc1af4a695ed0\",\"title\":[[\"every feature: Repeatable Groups feature, Dynamic Zones feature. \"]],\"updatedAt\":1665616260000,\"type\":\"bulleted_list\"},\"306c3fc96683456d8d9f32ee397d5ec6\":{\"id\":\"306c3fc96683456d8d9f32ee397d5ec6\",\"children\":[],\"hasContent\":false,\"parentId\":\"dd98bad2f5944371919dc1af4a695ed0\",\"title\":[[\"job titles: CPO, Frontend Developer\"]],\"updatedAt\":1665616260000,\"type\":\"bulleted_list\"},\"6749ae7f1a804355accb72f0d187f59a\":{\"id\":\"6749ae7f1a804355accb72f0d187f59a\",\"children\":[],\"hasContent\":false,\"parentId\":\"dd98bad2f5944371919dc1af4a695ed0\",\"title\":[[\"Brands and companies: Stripe, Nuxt, Gatsby. \"]],\"updatedAt\":1665616260000,\"type\":\"bulleted_list\"},\"1c0e1f6aec724d759df679088b74ef81\":{\"id\":\"1c0e1f6aec724d759df679088b74ef81\",\"children\":[],\"hasContent\":false,\"parentId\":\"dd98bad2f5944371919dc1af4a695ed0\",\"title\":[[\"Don't use capitalization for: \"]],\"updatedAt\":1665616260000,\"type\":\"text\"},\"da32ae1b77c24cc49ca2dbb31bebb08f\":{\"id\":\"da32ae1b77c24cc49ca2dbb31bebb08f\",\"children\":[],\"hasContent\":false,\"parentId\":\"dd98bad2f5944371919dc1af4a695ed0\",\"title\":[[\"URL: \"],[\"strapi.io\",[[\"a\",\"http://strapi.io\"]]],[\" \"]],\"updatedAt\":1665616260000,\"type\":\"bulleted_list\"},\"045868c9259c48658d2fdfc4c8127461\":{\"id\":\"045868c9259c48658d2fdfc4c8127461\",\"children\":[],\"hasContent\":false,\"parentId\":\"dd98bad2f5944371919dc1af4a695ed0\",\"title\":[[\"emails: hi@strapi.io\"]],\"updatedAt\":1665616260000,\"type\":\"bulleted_list\"},\"4285774a700f4d4ca60e27363e25bcd0\":{\"id\":\"4285774a700f4d4ca60e27363e25bcd0\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635332760000,\"type\":\"text\"},\"7ddb977b15864cfe86e639e5b8f6278d\":{\"id\":\"7ddb977b15864cfe86e639e5b8f6278d\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Dates. \",[[\"b\",null]]],[\"Spell out months and use \"],[\"American date and time notation\",[[\"a\",\"https://en.wikipedia.org/wiki/Date_and_time_notation_in_the_United_States\"]]],[\". [American over English].\"]],\"updatedAt\":1665616320000,\"type\":\"numbered_list\",\"listStartIndex\":9},\"8bed19a7921e49baa0ef0fcbf6fe18bc\":{\"id\":\"8bed19a7921e49baa0ef0fcbf6fe18bc\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Commas. \",[[\"b\",null]]],[\"When writing a list, use the Oxford comma.\"]],\"updatedAt\":1665616320000,\"type\":\"numbered_list\",\"listStartIndex\":10},\"0ec4ed1d0b214a07ba5f0a7cdb650144\":{\"id\":\"0ec4ed1d0b214a07ba5f0a7cdb650144\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Yes: Yves loves his sisters, Patricia and \"],[\"Toscane\",[[\"m\",\"90aa2714-c048-4bfb-a117-dc90ba89b8ef\"]]],[\".\"]],\"updatedAt\":1665650220000,\"type\":\"bulleted_list\"},\"676fe6bc2e5241a39899ec6e1d34b206\":{\"id\":\"676fe6bc2e5241a39899ec6e1d34b206\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"No: Yves loves his sisters, Patricia and Toscane.\"]],\"updatedAt\":1665616320000,\"type\":\"bulleted_list\"},\"c46aef66207349f4bdcce0b268780f4f\":{\"id\":\"c46aef66207349f4bdcce0b268780f4f\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Be user-first.\",[[\"b\",null]]],[\" Write for everyone to understand you.\"]],\"updatedAt\":1665616320000,\"type\":\"numbered_list\",\"listStartIndex\":11},\"20687789d59b4cf9a145c4b3c2f98aab\":{\"id\":\"20687789d59b4cf9a145c4b3c2f98aab\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Be inclusive and gender-neutral.\",[[\"b\",null]]],[\" If the gender is unknown or irrelevant, use “they/them/their” as a singular pronoun. Use “he/him/his” and “she/her/her” pronouns as appropriate. Don’t use “one” as a pronoun. We a\"],[\"void calling a group of people \\\"guys.\\\"\",[[\"m\",\"15550453-d35f-4286-b75f-3ca84e904cec\"]]],[\" or \\\"girls.” but prefer using \"],[\"folks\",[[\"c\",null]]],[\" (or else)\\\" 🙂\"]],\"updatedAt\":1665616320000,\"type\":\"numbered_list\",\"listStartIndex\":12},\"879b8acc46cf408ba9bc9047e2d924d3\":{\"id\":\"879b8acc46cf408ba9bc9047e2d924d3\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Abbreviations and acronyms. D\",[[\"b\",null]]],[\"on't use acronyms if your readers hypothetically won't understand them. If you repeatedly have to use a word that has a common acronym, spell it completely the first time you mention it and specify the acronym between parentheses. Then use the acronym. If an acronym is super known, like API, just use it. \"]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\",\"listStartIndex\":13},\"38e516bae85b445d8f290c163fbe4eb0\":{\"id\":\"38e516bae85b445d8f290c163fbe4eb0\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Never criticize. \",[[\"b\",null]]],[\"Some people may be arguing, frustrated, and saying negative things about Strapi. Negative feedback is feedback, so it's more important for Strapi to understand the user's frustration than to win an argument. The process for this type of situation is :\"]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\",\"listStartIndex\":14},\"df23a1e3381f4d7eb4d62deb101b8c74\":{\"id\":\"df23a1e3381f4d7eb4d62deb101b8c74\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Thank the user for their feedback.\"]],\"updatedAt\":1635332760000,\"type\":\"bulleted_list\"},\"509ab1020a4f42f787db159f51d255f3\":{\"id\":\"509ab1020a4f42f787db159f51d255f3\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Document the issue if relevant (GitHub Issue).\"]],\"updatedAt\":1635332760000,\"type\":\"bulleted_list\"},\"3aec457b7ab6415580b2a01f0a787ce5\":{\"id\":\"3aec457b7ab6415580b2a01f0a787ce5\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Point the user towards the right information, if available, to help them.\"]],\"updatedAt\":1635332760000,\"type\":\"bulleted_list\"},\"eadabcc5066249c7bfd5671fc68a4de0\":{\"id\":\"eadabcc5066249c7bfd5671fc68a4de0\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Continue the discussion.\"]],\"updatedAt\":1635332760000,\"type\":\"bulleted_list\"},\"462aaabfa50b4b33a552b180f791d641\":{\"id\":\"462aaabfa50b4b33a552b180f791d641\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635332760000,\"type\":\"text\"},\"1d77d2413bdd423aa509d801912702ba\":{\"id\":\"1d77d2413bdd423aa509d801912702ba\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Use active voice. \",[[\"b\",null]]],[\"We are makers; therefore, we communicate actively. Avoid passive voice. \"]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\",\"listStartIndex\":15},\"c9dd818f4cfd4977a6dcde0f10422e8d\":{\"id\":\"c9dd818f4cfd4977a6dcde0f10422e8d\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Use emoji. \",[[\"b\",null]]],[\"Emojis are a great way to convey emotion to your words. Use them sparingly, though, and mainly in the title as bullet points or on social media. \"]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\",\"listStartIndex\":16},\"0eb5961f4e41417fa76739cf2bccbd37\":{\"id\":\"0eb5961f4e41417fa76739cf2bccbd37\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Write positively. \",[[\"b\",null]]],[\"Avoid using negative sentences by looking for words like \\\"can't/don't\\\" and trying to them against positive words.\"]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\",\"listStartIndex\":17},\"1a5a38dfb9904acca51c4d1b6496e1fd\":{\"id\":\"1a5a38dfb9904acca51c4d1b6496e1fd\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Be playful. \",[[\"b\",null]]],[\"We use slang and urban language, but sparingly and \"],[\"natural\",[[\"m\",\"a58909b7-cf87-4b1b-b61e-125ee2eae6c4\"]]],[\"ly and politely. \"],[\"Huge c\",[[\"i\",null]]],[\"ongrats\",[[\"i\",null],[\"m\",\"72b79aee-facd-461d-a5db-82b4d76002ad\"]]],[\", give us a shout! \",[[\"i\",null]]]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\",\"listStartIndex\":18},\"67529731a412429a93f1d0c9213c7b35\":{\"id\":\"67529731a412429a93f1d0c9213c7b35\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Responding to social media is everyone's responsibility. \",[[\"b\",null]]],[\"Everyone is entitled to respond to social media. When someone doesn't know the information, they should ask the relevant person to reply, either with the Strapi account or their account.\"]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\",\"listStartIndex\":19},\"c012baf4e69c48b9875d0103bd948031\":{\"id\":\"c012baf4e69c48b9875d0103bd948031\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Continue conversation. \",[[\"b\",null]]],[\"Always try to get feedback from the user. Ending a conversation by liking, and upvoting is not enough. The best option is to give meaningful answers and ask questions. \"],[\"Show you're a Strapi team member\",[[\"b\",null]]],[\". If you comment on social media (Hacker News, Reddit, Twitter, etc.) your profile should mention that you work at Strapi. By mentioning that you work at Strapi your comment will be more considered.\\nThere is no need to mention it all the time as it could be irritating. A subtle disclosure is possible by speaking in \"],[\"we\",[[\"c\",null]]],[\" form (we shipped, we messed up, we will make that, our product).\"]],\"updatedAt\":1665650220000,\"type\":\"numbered_list\",\"listStartIndex\":20},\"776e281fcf3a4f018f7290efb59e97fe\":{\"id\":\"776e281fcf3a4f018f7290efb59e97fe\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1665616380000,\"type\":\"text\"},\"7801629bb89345a599784020df289acd\":{\"id\":\"7801629bb89345a599784020df289acd\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635849480000,\"type\":\"text\"},\"6e0d92ca11444905bfef6b9b63ce66b4\":{\"id\":\"6e0d92ca11444905bfef6b9b63ce66b4\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Glossary\"]],\"updatedAt\":1635347460000,\"type\":\"heading\",\"subType\":\"sub_header\",\"depth\":2},\"6a26b8bdae4b4e9f8352337dd277722f\":{\"id\":\"6a26b8bdae4b4e9f8352337dd277722f\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Any specific term used by Strapi should be defined in the Glossary.\"]],\"updatedAt\":1635849300000,\"type\":\"text\"},\"002a3fd603aa42fa96c8e4bfe7cda783\":{\"id\":\"002a3fd603aa42fa96c8e4bfe7cda783\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"Resources\"]],\"updatedAt\":1635343980000,\"type\":\"heading\",\"subType\":\"sub_header\",\"depth\":2},\"a5d21bf55d354fd79f567c30b550be00\":{\"id\":\"a5d21bf55d354fd79f567c30b550be00\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":\"20181012 Brand Identity Workshop CR.pdf\",\"updatedAt\":1635437520000,\"type\":\"file\",\"fileId\":\"30fc4ab1-73ed-420d-b901-9189a5e41d03\",\"size\":\"389.4KB\",\"source\":\"https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/files/d2cf6d59-efd7-4855-8823-d358031d194a.pdf\"},\"d2e2bf8b68614314843fe031a9d694b5\":{\"id\":\"d2e2bf8b68614314843fe031a9d694b5\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":\"Content Style Guide Checklist.pdf\",\"updatedAt\":1635437520000,\"type\":\"file\",\"fileId\":\"3a6e6d05-0af2-4432-b894-39fe3bc1f2a4\",\"size\":\"541.5KB\",\"source\":\"https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/files/42e1961f-4284-4822-af5c-69a867fe4f7f.pdf\"},\"70ede18a8c6d446aab566056b04baadf\":{\"id\":\"70ede18a8c6d446aab566056b04baadf\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635437520000,\"type\":\"text\"},\"605fdc0a8c684a3398477e2ed8bbb975\":{\"id\":\"605fdc0a8c684a3398477e2ed8bbb975\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635344220000,\"type\":\"alias\",\"reference\":\"glossary\"},\"8d2901262df04e5fb3d223722fdd7316\":{\"id\":\"8d2901262df04e5fb3d223722fdd7316\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635343980000,\"type\":\"alias\",\"reference\":\"user-success-manual-strapi-documentation-style-guide\"},\"9e94dfb45f2e414d8fb5d66ea06ff9fc\":{\"id\":\"9e94dfb45f2e414d8fb5d66ea06ff9fc\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635343980000,\"type\":\"alias\",\"reference\":\"user-success-manual-12-rules-of-technical-writing\"},\"43ff3a0f4d9e410e9c13fed841f8d2e7\":{\"id\":\"43ff3a0f4d9e410e9c13fed841f8d2e7\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":null,\"updatedAt\":1635344280000,\"type\":\"alias\",\"reference\":\"60742367a59e425993d31b0b00c869ce\"},\"60742367a59e425993d31b0b00c869ce\":null,\"e07b49eefebe47c1b6f5d5481efb2002\":{\"id\":\"e07b49eefebe47c1b6f5d5481efb2002\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[],\"updatedAt\":1635437520000,\"type\":\"text\"},\"664fefe2a17740378a10eebad105f9a3\":{\"id\":\"664fefe2a17740378a10eebad105f9a3\",\"children\":[],\"hasContent\":false,\"parentId\":\"marketing-manual-branding-editorial-guidelines\",\"title\":[[\"https://www.notion.so/strapi/Editorial-Guidelines-9771c2eb192c43fbac39b253dd0e6e8d\",[[\"a\",\"https://www.notion.so/strapi/Editorial-Guidelines-9771c2eb192c43fbac39b253dd0e6e8d\"]]]],\"updatedAt\":1637677080000,\"type\":\"text\"},\"3b6a6ff1f99f4885be30ee06c3b54194\":{\"id\":\"3b6a6ff1f99f4885be30ee06c3b54194\",\"children\":[\"strapi-brand-book-2022-values-tone-of-voice\",\"marketing-manual-branding-editorial-guidelines\",\"77777336009c4cabbaab8c6a62d10303\"],\"hasContent\":true,\"parentId\":\"f89dc0735b3148329b47e87dc000a3af\",\"title\":null,\"updatedAt\":1656333600000,\"type\":\"column\",\"ratio\":0.5},\"f89dc0735b3148329b47e87dc000a3af\":{\"id\":\"f89dc0735b3148329b47e87dc000a3af\",\"children\":[\"7e9785e75b0145dcb6bfce558c92b1aa\",\"3b6a6ff1f99f4885be30ee06c3b54194\"],\"hasContent\":true,\"parentId\":\"strapi-brand-book-2022\",\"title\":null,\"updatedAt\":1656333600000,\"type\":\"column_list\",\"multiplyer\":1,\"fullWidth\":false,\"pageWidth\":false},\"f2cd2a5451eb41c3a7f0fc6cfbb7b5ba\":{\"id\":\"f2cd2a5451eb41c3a7f0fc6cfbb7b5ba\",\"children\":[\"4977ea57924e40818773b77642e60357\",\"strapi-story\",\"strapi-brand-book-2022\",\"purpose-vision-mission\",\"strategy\",\"strapi-values\",\"company-cadence\",\"glossary\",\"newsletter\",\"investors\"],\"hasContent\":true,\"parentId\":\"1f7ff1a91d834fb8a20548e166474519\",\"title\":null,\"updatedAt\":1718357977777,\"type\":\"column\",\"ratio\":0.33333333333333337},\"1f7ff1a91d834fb8a20548e166474519\":{\"id\":\"1f7ff1a91d834fb8a20548e166474519\",\"children\":[\"f2cd2a5451eb41c3a7f0fc6cfbb7b5ba\",\"e67ea09c7c0e472aa53405620898d6e7\",\"daac5b2178c04808affaeb89c77c5024\"],\"hasContent\":true,\"parentId\":\"2579f71e74cf4b82a0e104627e9a72bc\",\"title\":null,\"updatedAt\":1679649962862,\"type\":\"column_list\",\"multiplyer\":1,\"fullWidth\":false,\"pageWidth\":false}},\"team\":{\"b43cd497-d639-4452-bcfc-9ececa2ca8d2\":{\"role\":\"none\"},\"ae1d8875-09b3-415e-a7ba-a8f9ded71b69\":{\"role\":\"none\"}},\"entity\":{\"224bee1c-c54e-431f-bea7-dd9b03eac30c\":{\"id\":\"224bee1c-c54e-431f-bea7-dd9b03eac30c\",\"name\":\"Victor Coisne\",\"image\":\"https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/5f16c480-f0d9-49fc-a165-5d778c9ba273/VICTOR_WEB-300x300/public\"},\"5592eb16-e7d8-49b7-90ce-f7e681c63577\":{\"id\":\"5592eb16-e7d8-49b7-90ce-f7e681c63577\",\"name\":\"Dessire Ugarte Amaya\",\"image\":\"https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/1c8dc43c-caea-481d-9e00-6230465c929b/photo/public\"}},\"pageId\":\"9771c2eb192c43fbac39b253dd0e6e8d\",\"pagesToCreate\":[]},\"settings\":{\"siteId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2\",\"userId\":\"077e1bb6-57cd-4f80-b1cf-d52f095eacdd\",\"domainName\":\"handbook.strapi.io\",\"name\":\"Strapi Handbook\",\"active\":true,\"free\":false,\"tier\":\"personal\",\"favicon\":\"https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/uploads/favicon/9c68ae10-0a8a-4e3f-9084-3625b19df9cb.png\",\"fontFamily\":\"Poppins\",\"legacyTheme\":\"default\",\"language\":\"en\",\"notionPage\":\"2579f71e74cf4b82a0e104627e9a72bc\",\"indexPageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::0ebb533a-b06a-463e-8443-ec13f8b978a6\",\"pageProperties\":false,\"pageSyncing\":true,\"viewSwitcher\":false,\"siteSearch\":true,\"advancedSearch\":false,\"themeToggle\":false,\"mondayFirst\":false,\"loadLimits\":false,\"hidePersonInfo\":false,\"noIndex\":false,\"viewsExceeded\":false,\"cacheTTL\":0,\"manualSync\":false,\"syncStatus\":\"unsynced\",\"publishedAt\":null,\"navbar\":{\"type\":\"notion\",\"style\":{\"height\":56,\"textColor\":\"var(--color-text-default)\",\"backgroundColor\":\"rgba(255, 255, 255, 1)\",\"ctaTextColor\":\"var(--color-text-default)\",\"ctaBackgroundColor\":\"var(--color-bg-default)\",\"isSticky\":true,\"shadow\":{\"type\":\"none\",\"color\":\"rgba(0,0,0,1)\",\"opacity\":12}},\"links\":[{\"label\":\"Handbook Home\",\"pageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::0ebb533a-b06a-463e-8443-ec13f8b978a6\",\"list\":[]},{\"label\":\"People\",\"pageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::f910fe6e-c6b9-4053-a103-a6bc1e660c9a\",\"list\":[]}],\"logo\":{\"type\":\"text\",\"width\":90,\"fontSize\":0,\"textContent\":\"Strapi Handbook\",\"imageContent\":null},\"cta\":{\"type\":\"page\",\"label\":\"\",\"link\":\"\",\"pageId\":\"\"},\"isSticky\":true,\"breadcrumbs\":false},\"footer\":null,\"theme\":null,\"code\":{\"head\":[],\"body\":[],\"style\":[]},\"files\":[],\"hasPassword\":false,\"hasFeed\":false},\"smallText\":false,\"config\":\"$undefined\",\"pageLocation\":\"/marketing-manual/branding/editorial-guidelines\",\"passwords\":[],\"styles\":\"\",\"children\":[[\"$\",\"main\",null,{\"id\":\"page-marketing-manual-branding-editorial-guidelines\",\"className\":\"super-content page__marketing-manual-branding-editorial-guidelines parent-page__marketing-manual\",\"children\":[[\"$\",\"$L3d\",null,{\"url\":\"https://handbook.strapi.io/marketing-manual/branding/editorial-guidelines\",\"title\":\"Editorial Guidelines\",\"description\":\"Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. \",\"root\":{\"id\":\"2579f71e74cf4b82a0e104627e9a72bc\",\"uri\":\"/\",\"title\":\"Strapi Handbook\",\"icon\":\"https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/7a0d25d2-a8e5-4078-b0e3-1d394e7ff51a/Strapi-Monogram/public\"},\"image\":null,\"canonical\":null,\"author\":null,\"favicon\":\"https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/uploads/favicon/9c68ae10-0a8a-4e3f-9084-3625b19df9cb.png\",\"breadcrumbs\":[{\"id\":\"marketing-manual\",\"uri\":\"/marketing-manual\",\"title\":\"Marketing Manual \",\"icon\":\"💥\"},{\"id\":\"marketing-manual-branding-editorial-guidelines\",\"uri\":\"/marketing-manual/branding/editorial-guidelines\",\"title\":\"Editorial Guidelines\",\"icon\":\"✍️\"}],\"siteId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2\",\"userId\":\"077e1bb6-57cd-4f80-b1cf-d52f095eacdd\",\"domainName\":\"handbook.strapi.io\",\"name\":\"Strapi Handbook\",\"active\":true,\"free\":false,\"tier\":\"personal\",\"fontFamily\":\"Poppins\",\"legacyTheme\":\"default\",\"language\":\"en\",\"notionPage\":\"2579f71e74cf4b82a0e104627e9a72bc\",\"indexPageId\":\"e7c0f16c-8bd3-4c76-8075-4c86f986e1b2:::0ebb533a-b06a-463e-8443-ec13f8b978a6\",\"pageProperties\":false,\"pageSyncing\":true,\"viewSwitcher\":false,\"siteSearch\":true,\"advancedSearch\":false,\"themeToggle\":false,\"mondayFirst\":false,\"loadLimits\":false,\"hidePersonInfo\":false,\"noIndex\":false,\"viewsExceeded\":false,\"cacheTTL\":0,\"manualSync\":false,\"syncStatus\":\"unsynced\",\"publishedAt\":null,\"navbar\":\"$3e\",\"footer\":null,\"theme\":null,\"code\":\"$48\",\"files\":\"$4c\",\"hasPassword\":false,\"hasFeed\":false}],null,null,[\"$\",\"div\",null,{\"className\":\"notion-header page\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-header__cover no-cover\",\"children\":null}],[\"$\",\"div\",null,{\"className\":\"notion-header__content max-width no-cover has-icon\",\"children\":[\"$\",\"div\",null,{\"className\":\"notion-header__title-wrapper\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-header__icon-wrapper no-cover has-icon\",\"children\":[\"$\",\"div\",null,{\"children\":\"✍️\"}]}],[\"$\",\"h1\",null,{\"className\":\"notion-header__title\",\"children\":\"Editorial Guidelines\"}]]}]}]]}],[\"$\",\"article\",\"marketing-manual-branding-editorial-guidelines\",{\"id\":\"block-marketing-manual-branding-editorial-guidelines\",\"className\":\"notion-root max-width\",\"children\":[null,[[\"$\",\"div\",null,{\"id\":\"block-766cb8fadbf94946a9bacb5b048b8439\",\"className\":\"notion-callout bg-gray-light border\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-callout__icon\",\"children\":[\"$\",\"span\",null,{\"className\":\"notion-icon text\",\"style\":{\"width\":\"20px\",\"height\":\"20px\",\"fontSize\":\"20px\",\"fill\":\"var(--color-text-default-light)\"},\"children\":\"💡\"}]}],[\"$\",\"div\",null,{\"className\":\"notion-callout__content\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Subject: Editorial Guidelines \\nDRI: \",{\"children\":\"Subject: Editorial Guidelines \\nDRI: \"}],[\"$\",\"$L4e\",\"0-u\",{\"isProperty\":\"$undefined\",\"id\":\"224bee1c-c54e-431f-bea7-dd9b03eac30c\"}],[\"$\",\"$4d\",\"2- \",{\"children\":\" \"}],[\"$\",\"$L4e\",\"0-u\",{\"isProperty\":\"$undefined\",\"id\":\"5592eb16-e7d8-49b7-90ce-f7e681c63577\"}],[\"$\",\"$4d\",\"4- \\nLast update: October 2022\",{\"children\":\" \\nLast update: October 2022\"}]],\"$undefined\"]}],null]}]]}],[\"$\",\"div\",null,{\"id\":\"block-62ff19ba787c4e14ae5edc32ba4a8ca8\",\"className\":\"notion-text\"}],[\"$\",\"p\",null,{\"id\":\"block-cc22262d4f4547d9a361ffa2d7624e76\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. \",{\"children\":\"Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. \"}]],\"$undefined\"]}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"276de3ffab374f2197d87d70120f2911\"}],[\"$\",\"h2\",null,{\"id\":\"block-276de3ffab374f2197d87d70120f2911\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Writing Goals\",{\"children\":\"Writing Goals\"}]}]],\"$undefined\"]}]],[\"$\",\"div\",null,{\"id\":\"block-52457a9805c4402ba50d48d3ec2efb86\",\"className\":\"notion-text\"}],[\"$\",\"p\",null,{\"id\":\"block-feb5b67e37684d4e943aa1076daae706\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-With every piece of content we publish, we aim to:\",{\"children\":\"With every piece of content we publish, we aim to:\"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-82c92b7703c14ce4b9365c218069fce7\",\"className\":\"notion-text\"}],[\"$\",\"ul\",null,{\"className\":\"notion-bulleted-list\",\"children\":[[\"$\",\"li\",null,{\"id\":\"block-5f48bd14b9564e60bfc472ac8160bac6\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Empower the community.\",{\"children\":\"Empower the community.\"}]}],[\"$\",\"$4d\",\"1- We help the community understand Strapi by using a level of language accessible that informs them and encourages them to use Strapi for their projects.\",{\"children\":\" We help the community understand Strapi by using a level of language accessible that informs them and encourages them to use Strapi for their projects.\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-967bf524da6147f7bbcdd75b01148953\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Support. \",{\"children\":\"Support. \"}]}],[\"$\",\"$4d\",\"1-We treat readers with consideration and empathy by giving them the necessary information and direction to learn more. We always assume good faith and don't forget that we are more knowledgeable about our solution and that users are not necessarily as experienced as we are. \",{\"children\":\"We treat readers with consideration and empathy by giving them the necessary information and direction to learn more. We always assume good faith and don't forget that we are more knowledgeable about our solution and that users are not necessarily as experienced as we are. \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-599f31666d4f46deaef9849a4d411bd0\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Speak truthfully. \",{\"children\":\"Speak truthfully. \"}]}],[\"$\",\"$4d\",\"1-We avoid jargon, metaphors, and exaggeration and focus on clarity and real proven data-driven claims.\",{\"children\":\"We avoid jargon, metaphors, and exaggeration and focus on clarity and real proven data-driven claims.\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-ec339e52698e4175ab38736180252151\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Respect. \",{\"children\":\"Respect. \"}]}],[\"$\",\"$4d\",\"1-Above all, the Strapi voice demonstrates our deep respect for the Strapi community of clients and users. Ultimately, Strapi exists because of them, so it’s important to keep their needs at the forefront of everything we do.\",{\"children\":\"Above all, the Strapi voice demonstrates our deep respect for the Strapi community of clients and users. Ultimately, Strapi exists because of them, so it’s important to keep their needs at the forefront of everything we do.\"}]],\"$undefined\"]}]]}],[\"$\",\"div\",null,{\"id\":\"block-de56c98388884689af3a1838e50757c5\",\"className\":\"notion-text\"}],[\"$\",\"p\",null,{\"id\":\"block-ff8c9931af1a46f3bed566fca7396477\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-To do so, we make sure our content is:\",{\"children\":\"To do so, we make sure our content is:\"}]],\"$undefined\"]}],[\"$\",\"ul\",null,{\"className\":\"notion-bulleted-list\",\"children\":[[\"$\",\"li\",null,{\"id\":\"block-27ca940224a44aa8a2272db4fb85d192\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Informative. \",{\"children\":\"Informative. \"}]}],[\"$\",\"$4d\",\"1-We always know well the topic we are writing about. We use clear, simple and informative words and sentences. \",{\"children\":\"We always know well the topic we are writing about. We use clear, simple and informative words and sentences. \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-8b55d24e01ca4b00b255918be362c42a\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Useful. \",{\"children\":\"Useful. \"}]}],[\"$\",\"$4d\",\"1-With every piece of content, we start by asking ourselves: why our users should care? Who is going to read this? How do we solve a problem for them? \",{\"children\":\"With every piece of content, we start by asking ourselves: why our users should care? Who is going to read this? How do we solve a problem for them? \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-5c68326b6e2d42cc8293ed257eb54426\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Friendly. \",{\"children\":\"Friendly. \"}]}],[\"$\",\"$4d\",\"1-We are humans and write like humans. We use spoken language when writing, just like in a face-to-face conversation, and adapt to who we write for and about.\",{\"children\":\"We are humans and write like humans. We use spoken language when writing, just like in a face-to-face conversation, and adapt to who we write for and about.\"}]],\"$undefined\"]}]]}],[\"$\",\"div\",null,{\"id\":\"block-e1e0f9fd04624267bbb1fda0dea2afd7\",\"className\":\"notion-text\"}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"d63b0216c9874da4a9cd56935ce8e203\"}],[\"$\",\"h2\",null,{\"id\":\"block-d63b0216c9874da4a9cd56935ce8e203\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Strapi's readers\",{\"children\":\"Strapi's readers\"}]],\"$undefined\"]}]],[\"$\",\"div\",null,{\"id\":\"block-8e304dc607d1412e83d375777654f3c7\",\"className\":\"notion-text\"}],[\"$\",\"p\",null,{\"id\":\"block-5e5e6b112a114e57a723be498c201b72\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-When you write for Strapi, remember who your audience is and who will be reading your writing. Strapi's audience is diverse, but we mainly communicate with a \",{\"children\":\"When you write for Strapi, remember who your audience is and who will be reading your writing. Strapi's audience is diverse, but we mainly communicate with a \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-technical audience\",{\"children\":\"technical audience\"}]}],[\"$\",\"$4d\",\"2- and want to show Strapi as a helper in the Engineering, Marketing, and Operations departments.\",{\"children\":\" and want to show Strapi as a helper in the Engineering, Marketing, and Operations departments.\"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-22093dff448a4aa597f2804912083b9a\",\"className\":\"notion-text\"}],[\"$\",\"p\",null,{\"id\":\"block-f4c473cebbe64d5895f7ba13e9096aac\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Our primary audience is \",{\"children\":\"Our primary audience is \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-developers at medium to large companies;\",{\"children\":\"developers at medium to large companies;\"}]}],[\"$\",\"$4d\",\"2- product managers and content managers represent our secondary audience. C-levels and executives need to know about Strapi but will consume less content from us. \",{\"children\":\" product managers and content managers represent our secondary audience. C-levels and executives need to know about Strapi but will consume less content from us. \"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-6d3a80f7daea4950bbb91fd44e0a1b4f\",\"className\":\"notion-text\"}],[\"$\",\"div\",null,{\"id\":\"block-b20cdaee28004bf4a2aba20d560ef57d\",\"className\":\"notion-callout bg-gray-light border\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-callout__icon\",\"children\":[\"$\",\"span\",null,{\"className\":\"notion-icon text\",\"style\":{\"width\":\"20px\",\"height\":\"20px\",\"fontSize\":\"20px\",\"fill\":\"var(--color-text-default-light)\"},\"children\":\"⚠️\"}]}],[\"$\",\"div\",null,{\"className\":\"notion-callout__content\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-- The Strapi readers are \",{\"children\":\"- The Strapi readers are \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-busy. \",{\"children\":\"busy. \"}]}],[\"$\",\"$4d\",\"2-Go straight to the point. We want to help them solve their problems, meet deadlines, or handle projects. Be data-driven, but avoid claiming something that you can't prove. \\n- Strapi's audience is composed of \",{\"children\":\"Go straight to the point. We want to help them solve their problems, meet deadlines, or handle projects. Be data-driven, but avoid claiming something that you can't prove. \\n- Strapi's audience is composed of \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"3-experts. \",{\"children\":\"experts. \"}]}],[\"$\",\"$4d\",\"4-They are developers, product managers, or engineers and know the ecosystem they evolve in. Use the right wording and syntax, and be precise \u0026 concise.\",{\"children\":\"They are developers, product managers, or engineers and know the ecosystem they evolve in. Use the right wording and syntax, and be precise \u0026 concise.\"}]],\"$undefined\"]}],null]}]]}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"154f59176d64409ea044118f201a8d12\"}],[\"$\",\"h2\",null,{\"id\":\"block-154f59176d64409ea044118f201a8d12\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Personas we write for\",{\"children\":\"Personas we write for\"}]],\"$undefined\"]}]],[\"$\",\"div\",null,{\"id\":\"block-a8d2a8f8c7c945478461809cd0be9501\",\"className\":\"notion-text\"}],[\"$\",\"ul\",null,{\"className\":\"notion-bulleted-list\",\"children\":[[\"$\",\"li\",null,{\"id\":\"block-c47feec42c0f4353a7f07b4d5ffbc588\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Developer\",{\"children\":\"Developer\"}],[\"$\",\"$4d\",\"1-s: primary target use of Strapi. The first person to get in touch with the \",{\"children\":\"s: primary target use of Strapi. The first person to get in touch with the \"}],[\"$\",\"$4d\",\"2-repo\",{\"children\":\"repo\"}],[\"$\",\"$4d\",\"3-sitory, website, product, and documentation. \",{\"children\":\"sitory, website, product, and documentation. \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-1337902caa2444338c48486fe3c25db1\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Content Managers: The end users of Strapi. \",{\"children\":\"Content Managers: The end users of Strapi. \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-5a273d2601a74b5994577e6af8edeebe\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Executive: Person with budget authority, security and compliance concerns, and \",{\"children\":\"Executive: Person with budget authority, security and compliance concerns, and \"}],[\"$\",\"$4d\",\"1-R\",{\"children\":\"R\"}],[\"$\",\"$4d\",\"2-eturn On Investment obligations.\",{\"children\":\"eturn On Investment obligations.\"}]],\"$undefined\"]}]]}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"7d27c482f3b54eb49454ef919e08d1bf\"}],[\"$\",\"h2\",null,{\"id\":\"block-7d27c482f3b54eb49454ef919e08d1bf\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Checklist for shipping content\",{\"children\":\"Checklist for shipping content\"}]],\"$undefined\"]}]],[\"$\",\"div\",null,{\"id\":\"block-e7324961fa7e421cbbdbe091ed064685\",\"className\":\"notion-text\"}],[\"$\",\"div\",null,{\"id\":\"block-a24765d0784142ad983ea2e48c1ace1d\",\"className\":\"notion-to-do\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-to-do__content\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-to-do__icon\",\"children\":[\"$\",\"div\",null,{\"className\":\"notion-checkbox\",\"children\":[\"$\",\"svg\",null,{\"viewBox\":\"0 0 16 16\",\"children\":[\"$\",\"path\",null,{\"d\":\"M1.5,1.5 L1.5,14.5 L14.5,14.5 L14.5,1.5 L1.5,1.5 Z M0,0 L16,0 L16,16 L0,16 L0,0 Z\"}]}]}]}],[\"$\",\"div\",null,{\"className\":\"notion-to-do__title\",\"children\":[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Run spellcheck with Grammarly \",{\"children\":\"Run spellcheck with Grammarly \"}]],\"$undefined\"]}]}]]}],\"\"]}],[\"$\",\"div\",null,{\"id\":\"block-cab978d8e2df4c1090bed2c15b37c25e\",\"className\":\"notion-to-do\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-to-do__content\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-to-do__icon\",\"children\":[\"$\",\"div\",null,{\"className\":\"notion-checkbox\",\"children\":[\"$\",\"svg\",null,{\"viewBox\":\"0 0 16 16\",\"children\":[\"$\",\"path\",null,{\"d\":\"M1.5,1.5 L1.5,14.5 L14.5,14.5 L14.5,1.5 L1.5,1.5 Z M0,0 L16,0 L16,16 L0,16 L0,0 Z\"}]}]}]}],[\"$\",\"div\",null,{\"className\":\"notion-to-do__title\",\"children\":[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Follow the writing style guide below\",{\"children\":\"Follow the writing style guide below\"}]],\"$undefined\"]}]}]]}],\"\"]}],[\"$\",\"div\",null,{\"id\":\"block-bb680d2b4a7344a681f49da171904b0f\",\"className\":\"notion-to-do\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-to-do__content\",\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-to-do__icon\",\"children\":[\"$\",\"div\",null,{\"className\":\"notion-checkbox\",\"children\":[\"$\",\"svg\",null,{\"viewBox\":\"0 0 16 16\",\"children\":[\"$\",\"path\",null,{\"d\":\"M1.5,1.5 L1.5,14.5 L14.5,14.5 L14.5,1.5 L1.5,1.5 Z M0,0 L16,0 L16,16 L0,16 L0,0 Z\"}]}]}]}],[\"$\",\"div\",null,{\"className\":\"notion-to-do__title\",\"children\":[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Ask for at least one \",{\"children\":\"Ask for at least one \"}],[\"$\",\"$4d\",\"1-other person to proofread your content\",{\"children\":\"other person to proofread your content\"}],[\"$\",\"$4d\",\"2- in the Content Team.\",{\"children\":\" in the Content Team.\"}]],\"$undefined\"]}]}]]}],\"\"]}],[\"$\",\"div\",null,{\"id\":\"block-c79c1d4aeeb2435cb0926fa081756256\",\"className\":\"notion-text\"}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"7bc74263b1c24a19b6288060eb6a4b0c\"}],[\"$\",\"h2\",null,{\"id\":\"block-7bc74263b1c24a19b6288060eb6a4b0c\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Voice and tone\",{\"children\":\"Voice and tone\"}]],\"$undefined\"]}]],[\"$\",\"div\",null,{\"id\":\"block-b53b01e0208b4b6b845365bd5b4c8e28\",\"className\":\"notion-text\"}],[\"$\",\"p\",null,{\"id\":\"block-36a76dd250a94b2189c8a29d44775812\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Our brand personality is the foundation of our vision for our brand, so we speak with the same voice on every channel we use. \",{\"children\":\"Our brand personality is the foundation of our vision for our brand, so we speak with the same voice on every channel we use. \"}]],\"$undefined\"]}],[\"$\",\"p\",null,{\"id\":\"block-16e190a918644c459f54964a8f1db8c3\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Writing is one way we can bring Strapi values to life. And above all, our voice demonstrates our deep respect for Strapi's clients and users. Ultimately, Strapi exists thanks to the awesome community of clients and users, so we must keep their needs at the forefront of our writing style.\",{\"children\":\"Writing is one way we can bring Strapi values to life. And above all, our voice demonstrates our deep respect for Strapi's clients and users. Ultimately, Strapi exists thanks to the awesome community of clients and users, so we must keep their needs at the forefront of our writing style.\"}]],\"$undefined\"]}],[\"$\",\"p\",null,{\"id\":\"block-80f8be60cafe48108f4554ea8d8dc615\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-These five following words\",{\"children\":\"These five following words\"}],[\"$\",\"$4d\",\"1-, together, shape the spirit and energy we share, the design we showcase, and the voice we use.\",{\"children\":\", together, shape the spirit and energy we share, the design we showcase, and the voice we use.\"}]],\"$undefined\"]}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"a32f272360c84ecdbd32dd257aeb79b4\"}],[\"$\",\"h3\",null,{\"id\":\"block-a32f272360c84ecdbd32dd257aeb79b4\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Strapi's voice is friendly, supportive, accessible, professional, and empowering.\",{\"children\":\"Strapi's voice is friendly, supportive, accessible, professional, and empowering.\"}]],\"$undefined\"]}]],[\"$\",\"p\",null,{\"id\":\"block-44a004f90aa04bc89dcce298188e5c25\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-We use subtle, harmless humor \u0026 a conversational style to make content management a joyful venture\",{\"children\":\"We use subtle, harmless humor \u0026 a conversational style to make content management a joyful venture\"}],[\"$\",\"$4d\",\"1-.\",{\"children\":\".\"}],[\"$\",\"$4d\",\"2- We don't take ourselves too seriously.\",{\"children\":\" We don't take ourselves too seriously.\"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-68ec7a68a41e442c89c0506181c54f05\",\"className\":\"notion-text\"}],[\"$\",\"div\",null,{\"id\":\"block-b10d13fc4d12467eaf53a96d82015ae5\",\"className\":\"notion-divider\"}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"b83b09eeb18047c2b11f147bf3793218\"}],[\"$\",\"h3\",null,{\"id\":\"block-b83b09eeb18047c2b11f147bf3793218\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Strapi's voice is \",{\"children\":\"Strapi's voice is \"}]}],[\"$\",\"$4d\",\"1-friendly\",{\"children\":\"friendly\"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"2-.\",{\"children\":\".\"}]}]],\"$undefined\"]}]],[\"$\",\"p\",null,{\"id\":\"block-5e87ccef4ba64145a721796400ce9966\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-We are humans and write like humans. \",{\"children\":\"We are humans and write like humans. \"}],[\"$\",\"$4d\",\"1-We stick to simple American English\",{\"children\":\"We stick to simple American English\"}],[\"$\",\"$4d\",\"2- but sometimes bend some rules in conversations and make wise use of emojis to show closeness and empathy. \",{\"children\":\" but sometimes bend some rules in conversations and make wise use of emojis to show closeness and empathy. \"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-56bf11c9aa1644cba30367af53517879\",\"className\":\"notion-divider\"}],[\"$\",\"div\",\"8e30769c36a245c2a3f63474d80b4d39\",{\"id\":\"block-8e30769c36a245c2a3f63474d80b4d39\",\"className\":\"notion-column-list\",\"children\":[[\"$\",\"div\",\"2998595c10984f57a278bfb4f75e076e\",{\"id\":\"block-2998595c10984f57a278bfb4f75e076e\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.3333333333333333)\"},\"children\":[[\"$\",\"p\",null,{\"id\":\"block-c71a6d5b88454afc95e669ab29a5ac4b\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-✅ \",{\"children\":\"✅ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DO's\",{\"children\":\"DO's\"}]}],[\"$\",\"$4d\",\"2- \",{\"children\":\" \"}]],\"$undefined\"]}],[\"$\",\"p\",null,{\"id\":\"block-d17d3798f3454e6db383a7ac796e929a\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-🤓 Want to join the community?\",{\"children\":\"🤓 Want to join the community?\"}]}]],\"$undefined\"]}],[\"$\",\"p\",null,{\"id\":\"block-5e1562de42ae4c838d5d7edee40bd076\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-You can join \",{\"children\":\"You can join \"}],[\"$\",\"$L4f\",\"https://github.com/strapi/strapi\",{\"className\":\"link\",\"uri\":\"https://github.com/strapi/strapi\",\"children\":[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-GitHub\",{\"children\":\"GitHub\"}]}]}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"2-,\",{\"children\":\",\"}]}],[\"$\",\"$4d\",\"3- \",{\"children\":\" \"}],[\"$\",\"$L4f\",\"https://forum.strapi.io/\",{\"className\":\"link\",\"uri\":\"https://forum.strapi.io/\",\"children\":[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"4-forum\",{\"children\":\"forum\"}]}]}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"5-, \",{\"children\":\", \"}]}],[\"$\",\"$4d\",\"6-etc, to share your ideas and opinions with other community members and members of the Strapi team. If you're looking for news and updates about Strapi, \",{\"children\":\"etc, to share your ideas and opinions with other community members and members of the Strapi team. If you're looking for news and updates about Strapi, \"}],[\"$\",\"$L4f\",\"https://twitter.com/strapijs\",{\"className\":\"link\",\"uri\":\"https://twitter.com/strapijs\",\"children\":[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"7-Twitter\",{\"children\":\"Twitter\"}]}]}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"8- \",{\"children\":\" \"}]}],[\"$\",\"$4d\",\"9-and the \",{\"children\":\"and the \"}],[\"$\",\"$L4f\",\"https://strapi.io/blog\",{\"className\":\"link\",\"uri\":\"https://strapi.io/blog\",\"children\":[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"10-blog\",{\"children\":\"blog\"}]}]}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"11- \",{\"children\":\" \"}]}],[\"$\",\"$4d\",\"12-are good places to start!\",{\"children\":\"are good places to start!\"}]],\"$undefined\"]}]]}],[\"$\",\"div\",\"87ef77f0d9c24eb1a9085b02e76ba658\",{\"id\":\"block-87ef77f0d9c24eb1a9085b02e76ba658\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.3333333333333334)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-5a5bc06fd8274338811b02225c1122ee\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-⛔️ \",{\"children\":\"⛔️ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DONT's \\nJoin the community. \\n\",{\"children\":\"DONT's \\nJoin the community. \\n\"}]}],[\"$\",\"$4d\",\"2-Share ideas: GitHub - Forum\\n\",{\"children\":\"Share ideas: GitHub - Forum\\n\"}],[\"$\",\"$4d\",\"3-News \u0026 Updates: Twitter - Blog\\n\\n\\n\\n\",{\"children\":\"News \u0026 Updates: Twitter - Blog\\n\\n\\n\\n\"}]],\"$undefined\"]}],null]}]]}],[\"$\",\"div\",\"83a21defc9614fe48c86244ca9d4de3c\",{\"id\":\"block-83a21defc9614fe48c86244ca9d4de3c\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-8512e087d0924d549b6a53e7c7d064d9\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Why?\",{\"children\":\"Why?\"}]}],[\"$\",\"$4d\",\"1-\\nWith every piece of content we produce, we aim to bring our values to life and demonstrate our deep respect for our clients and users. Strapi exists thanks to the awesome community supporting us from the beginning, and we want to show that we belong together with the utmost gratitude and respect.\",{\"children\":\"\\nWith every piece of content we produce, we aim to bring our values to life and demonstrate our deep respect for our clients and users. Strapi exists thanks to the awesome community supporting us from the beginning, and we want to show that we belong together with the utmost gratitude and respect.\"}]],\"$undefined\"]}],null]}]]}]]}],[\"$\",\"div\",null,{\"id\":\"block-f35d9f1f4a73464ea17019ef63c4fcbc\",\"className\":\"notion-text\"}],[\"$\",\"div\",null,{\"id\":\"block-84691790498a4d15810a2fea37c037e4\",\"className\":\"notion-divider\"}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"77f08cecfbb247deab5680c7650765dd\"}],[\"$\",\"h3\",null,{\"id\":\"block-77f08cecfbb247deab5680c7650765dd\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Strapi's voice is supportive.\",{\"children\":\"Strapi's voice is supportive.\"}]}]],\"$undefined\"]}]],[\"$\",\"p\",null,{\"id\":\"block-dbaf3a5040244fe49a80cfa0cef82c62\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-We always praise accomplishments made by the community. We actively listen to any remark and offer solutions. \",{\"children\":\"We always praise accomplishments made by the community. We actively listen to any remark and offer solutions. \"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-f190270af4b34c6b9d19249a29aaeefd\",\"className\":\"notion-divider\"}],[\"$\",\"div\",\"475ba898571f4fb7ade105b22b4915aa\",{\"id\":\"block-475ba898571f4fb7ade105b22b4915aa\",\"className\":\"notion-column-list\",\"children\":[[\"$\",\"div\",\"9984249dcf6b4e7eb18f9c589a888336\",{\"id\":\"block-9984249dcf6b4e7eb18f9c589a888336\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)\"},\"children\":[[\"$\",\"p\",null,{\"id\":\"block-3a3e1fe07d0941d49b4b32b6931d20d8\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-✅ \",{\"children\":\"✅ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DO's\",{\"children\":\"DO's\"}]}],[\"$\",\"$4d\",\"2- \",{\"children\":\" \"}]],\"$undefined\"]}],[\"$\",\"p\",null,{\"id\":\"block-6add694d343d45a7a2fc394e7019368a\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Great job, Marc; thanks for your contribution!\",{\"children\":\"Great job, Marc; thanks for your contribution!\"}]],\"$undefined\"]}],[\"$\",\"p\",null,{\"id\":\"block-e5069791828b4f108c462e6c9d8146a4\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Super useful, especially the image upload mutations. We will share it on our social media channels and keep it for further reference.\",{\"children\":\"Super useful, especially the image upload mutations. We will share it on our social media channels and keep it for further reference.\"}]],\"$undefined\"]}]]}],[\"$\",\"div\",\"f658158573e9404abd93cc0aaf178be1\",{\"id\":\"block-f658158573e9404abd93cc0aaf178be1\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-25b69459c6d1497ba778768d26dd6336\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-⛔️ \",{\"children\":\"⛔️ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DONT's \\n\",{\"children\":\"DONT's \\n\"}]}],[\"$\",\"$4d\",\"2-- \\\"Please refer to documentation\\\", \\n- \\\"Please make sure to have a look at the documentation where everything regarding to your issue is mentioned\\\"\\n- Add a simple like or reaction to a user post.\\n- \\\"I don't know, I'm sorry for that. Check with my teammate\\\"\",{\"children\":\"- \\\"Please refer to documentation\\\", \\n- \\\"Please make sure to have a look at the documentation where everything regarding to your issue is mentioned\\\"\\n- Add a simple like or reaction to a user post.\\n- \\\"I don't know, I'm sorry for that. Check with my teammate\\\"\"}]],\"$undefined\"]}],null]}]]}],[\"$\",\"div\",\"20f86b23874a4e289af6d2449c049edf\",{\"id\":\"block-20f86b23874a4e289af6d2449c049edf\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.3333333333333333)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-7c7c1aa1025149669c5fc85c451379f7\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Why?\",{\"children\":\"Why?\"}]}],[\"$\",\"$4d\",\"1-\\n\\n\\n\\n\\n\\n\",{\"children\":\"\\n\\n\\n\\n\\n\\n\"}]],\"$undefined\"]}],null]}]]}]]}],[\"$\",\"div\",null,{\"id\":\"block-f96a6c3dc0d947f59c4a37956ad69c60\",\"className\":\"notion-text\"}],[\"$\",\"div\",null,{\"id\":\"block-b4a1c27517144dbf8a9b7b7ee63dea70\",\"className\":\"notion-text\"}],[\"$\",\"div\",null,{\"id\":\"block-712f53dcb9eb464db4502aeb3bf1de06\",\"className\":\"notion-divider\"}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"3915daf53d394ea2a39b8a6e7abf6499\"}],[\"$\",\"h3\",null,{\"id\":\"block-3915daf53d394ea2a39b8a6e7abf6499\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Strapi's voice is accessible.\",{\"children\":\"Strapi's voice is accessible.\"}]}]],\"$undefined\"]}]],[\"$\",\"p\",null,{\"id\":\"block-630bc0a0574640a19ad81451a4572284\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-We use clear and precise language. We avoid jargon and being too technical. Every specificity is explained.\",{\"children\":\"We use clear and precise language. We avoid jargon and being too technical. Every specificity is explained.\"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-0f3b5a247c504c9a89e458fe68fc6980\",\"className\":\"notion-divider\"}],[\"$\",\"div\",\"998f3817b76242eab9729c7528ee5506\",{\"id\":\"block-998f3817b76242eab9729c7528ee5506\",\"className\":\"notion-column-list\",\"children\":[[\"$\",\"div\",\"111768b19e4a4908ad729e3b47709086\",{\"id\":\"block-111768b19e4a4908ad729e3b47709086\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)\"},\"children\":[[\"$\",\"p\",null,{\"id\":\"block-5a89b2a792a3462a9747c767ea787a1e\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-✅ \",{\"children\":\"✅ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DO's\",{\"children\":\"DO's\"}]}],[\"$\",\"$4d\",\"2- \",{\"children\":\" \"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-75e332327fb44558bb038324391131e0\",\"className\":\"notion-text\"}]]}],[\"$\",\"div\",\"6551726856574245a5589e865450488b\",{\"id\":\"block-6551726856574245a5589e865450488b\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-06e8b6addeec42f5ab25cc06e8e70764\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-⛔️ \",{\"children\":\"⛔️ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DONT's \\n\",{\"children\":\"DONT's \\n\"}]}],[\"$\",\"$4d\",\"2-\\n\\n\\n\",{\"children\":\"\\n\\n\\n\"}]],\"$undefined\"]}],null]}]]}],[\"$\",\"div\",\"df88c155017f4e02a2a793f974e9001c\",{\"id\":\"block-df88c155017f4e02a2a793f974e9001c\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.3333333333333333)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-5e42faaf13d843938dca48de5c7ac6af\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Why?\",{\"children\":\"Why?\"}]}],[\"$\",\"$4d\",\"1-\\n\\n\\n\\n\",{\"children\":\"\\n\\n\\n\\n\"}]],\"$undefined\"]}],null]}]]}]]}],[\"$\",\"div\",null,{\"id\":\"block-6824c31e15714f1ba2745f02ac6dff3d\",\"className\":\"notion-text\"}],[\"$\",\"div\",null,{\"id\":\"block-2797aa0a70a7419fad32c59f5a3ba241\",\"className\":\"notion-divider\"}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"4bc8a55a38b14a90b29bdaca547025ce\"}],[\"$\",\"h3\",null,{\"id\":\"block-4bc8a55a38b14a90b29bdaca547025ce\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Strapi's voice is professional.\",{\"children\":\"Strapi's voice is professional.\"}]}]],\"$undefined\"]}]],[\"$\",\"p\",null,{\"id\":\"block-94f80da94a3b4943862802fcf79a1cb9\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-We are generally \",{\"children\":\"We are generally \"}],[\"$\",\"$4d\",\"1-committed and polite\",{\"children\":\"committed and polite\"}],[\"$\",\"$4d\",\"2- but also straightforward and clear, as against being boastful, using jargon, or beating around the bush. \",{\"children\":\" but also straightforward and clear, as against being boastful, using jargon, or beating around the bush. \"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-42986a3387f04ee9b4cea827e2240e48\",\"className\":\"notion-divider\"}],[\"$\",\"div\",\"3b24bce354884ac0bf21a019840d0b93\",{\"id\":\"block-3b24bce354884ac0bf21a019840d0b93\",\"className\":\"notion-column-list\",\"children\":[[\"$\",\"div\",\"a39cda6d607942deb3cb239c231d89e1\",{\"id\":\"block-a39cda6d607942deb3cb239c231d89e1\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.3333333333333333)\"},\"children\":[[\"$\",\"p\",null,{\"id\":\"block-a26e43d9937345be8c549b065080ec0e\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-✅ \",{\"children\":\"✅ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DO's\",{\"children\":\"DO's\"}]}],[\"$\",\"$4d\",\"2- \",{\"children\":\" \"}]],\"$undefined\"]}],[\"$\",\"p\",null,{\"id\":\"block-ec4d0b0bc1004d3fbbab26383bce93e2\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Strapi is the most starred open-source Headless CMS. Strapi allows developers to use their favorite tools and frameworks while allowing editors to manage their content and distribute it anywhere easily.\",{\"children\":\"Strapi is the most starred open-source Headless CMS. Strapi allows developers to use their favorite tools and frameworks while allowing editors to manage their content and distribute it anywhere easily.\"}]],\"$undefined\"]}]]}],[\"$\",\"div\",\"15d11ee5ed8d445982892335ae5c9701\",{\"id\":\"block-15d11ee5ed8d445982892335ae5c9701\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.3333333333333334)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-80704853e3154106bdbc761700c3ac60\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-⛔️ \",{\"children\":\"⛔️ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DONT's \\n\",{\"children\":\"DONT's \\n\"}]}],[\"$\",\"$4d\",\"2-Strapi is the best headless CMS. It'll make your team do faster, better and safer. Plus, it's free! What did you expect?? \\n\\n\",{\"children\":\"Strapi is the best headless CMS. It'll make your team do faster, better and safer. Plus, it's free! What did you expect?? \\n\\n\"}]],\"$undefined\"]}],null]}]]}],[\"$\",\"div\",\"2a4ea0d60c214d079e046f7d71202be7\",{\"id\":\"block-2a4ea0d60c214d079e046f7d71202be7\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.3333333333333333)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-68cdd4e4b78b42969b78db34dabee4aa\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Why?\",{\"children\":\"Why?\"}]}],[\"$\",\"$4d\",\"1-\\nStrapi's customers are medium to large enterprise organizations. Writing with a serious \u0026 professional voice helps us be perceived as thought leaders in our ecosystem and be able to tackle any challenges our customers may face. \",{\"children\":\"\\nStrapi's customers are medium to large enterprise organizations. Writing with a serious \u0026 professional voice helps us be perceived as thought leaders in our ecosystem and be able to tackle any challenges our customers may face. \"}]],\"$undefined\"]}],null]}]]}]]}],[\"$\",\"div\",null,{\"id\":\"block-22229846af3b4741863ea9e3a6cd8e60\",\"className\":\"notion-text\"}],[\"$\",\"div\",null,{\"id\":\"block-35584c331e234b35be9533e11ab2c568\",\"className\":\"notion-divider\"}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"c41bea2654d0461488eb0a8cbee7825f\"}],[\"$\",\"h3\",null,{\"id\":\"block-c41bea2654d0461488eb0a8cbee7825f\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Strapi's voice is empowering.\",{\"children\":\"Strapi's voice is empowering.\"}]}]],\"$undefined\"]}]],[\"$\",\"p\",null,{\"id\":\"block-4111166a05c04a09ae43a613ebb2bc17\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-We focus on the \",{\"children\":\"We focus on the \"}],[\"$\",\"$4d\",\"1-positive side of each situation\",{\"children\":\"positive side of each situation\"}],[\"$\",\"$4d\",\"2-, we find solutions, and we help our readers.\",{\"children\":\", we find solutions, and we help our readers.\"}]],\"$undefined\"]}],[\"$\",\"div\",null,{\"id\":\"block-44c5cc96e6e442a6b66945b8861172f6\",\"className\":\"notion-divider\"}],[\"$\",\"div\",\"a0d22e4cd61f47cc9831419df8e84be8\",{\"id\":\"block-a0d22e4cd61f47cc9831419df8e84be8\",\"className\":\"notion-column-list\",\"children\":[[\"$\",\"div\",\"8c52548f64664561bea91a3db8993ae0\",{\"id\":\"block-8c52548f64664561bea91a3db8993ae0\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)\"},\"children\":[[\"$\",\"p\",null,{\"id\":\"block-979e5c93e86843b889a885b5317edf4e\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-✅ \",{\"children\":\"✅ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DO's\",{\"children\":\"DO's\"}]}],[\"$\",\"$4d\",\"2- \",{\"children\":\" \"}]],\"$undefined\"]}],[\"$\",\"p\",null,{\"id\":\"block-fcf4ee3420964c83884832ef0bd69ee4\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Hello @willnode, great job! Did you know that on our \",{\"children\":\"Hello @willnode, great job! Did you know that on our \"}],[\"$\",\"$L4f\",\"http://strapi.io/documentation\",{\"className\":\"link\",\"uri\":\"http://strapi.io/documentation\",\"children\":[\"$\",\"$4d\",\"1-documentation\",{\"children\":\"documentation\"}]}],[\"$\",\"$4d\",\"2- you have a step-by-step guide to help you get started with your project? \\n\",{\"children\":\" you have a step-by-step guide to help you get started with your project? \\n\"}]],\"$undefined\"]}]]}],[\"$\",\"div\",\"d8d0654b4bc044a1ae10c95de728a83b\",{\"id\":\"block-d8d0654b4bc044a1ae10c95de728a83b\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.33333333333333337)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-c78f7c8b1792467bb8715d5002370795\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-⛔️ \",{\"children\":\"⛔️ \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"1-DONT's \\n\",{\"children\":\"DONT's \\n\"}]}],[\"$\",\"$4d\",\"2- Hello @willnode, we kindly disagree with you. We think you should use this solution. \\n\",{\"children\":\" Hello @willnode, we kindly disagree with you. We think you should use this solution. \\n\"}]],\"$undefined\"]}],null]}]]}],[\"$\",\"div\",\"199d8020d5774330aa2d23463993c2d7\",{\"id\":\"block-199d8020d5774330aa2d23463993c2d7\",\"className\":\"notion-column\",\"style\":{\"width\":\"calc((100% - var(--column-spacing) * 2) * 0.3333333333333333)\",\"marginInlineStart\":\"var(--column-spacing)\"},\"children\":[[\"$\",\"blockquote\",null,{\"id\":\"block-1d212f1dda584843bfae86c12885254e\",\"className\":\"notion-quote\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Why?\",{\"children\":\"Why?\"}]}],[\"$\",\"$4d\",\"1-\\nWe, as Strapi experts, know which content is available, where to find it and how to solve their issues. We are available to guide \",{\"children\":\"\\nWe, as Strapi experts, know which content is available, where to find it and how to solve their issues. We are available to guide \"}]],\"$undefined\"]}],null]}]]}]]}],[\"$\",\"div\",null,{\"id\":\"block-2aa470d0328443e1babe2398f2825b6f\",\"className\":\"notion-text\"}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"820d756de9a444b1a6ceedf519a1d5db\"}],[\"$\",\"h2\",null,{\"id\":\"block-820d756de9a444b1a6ceedf519a1d5db\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Guidelines - Top 20 Do's and Don'ts\",{\"children\":\"Guidelines - Top 20 Do's and Don'ts\"}]],\"$undefined\"]}]],[\"$\",\"div\",null,{\"id\":\"block-17e3e53f4bc7482ba6f3468991e70b5d\",\"className\":\"notion-text\"}],[\"$\",\"ol\",null,{\"start\":\"$undefined\",\"type\":\"1\",\"className\":\"notion-numbered-list\",\"children\":[[\"$\",\"li\",null,{\"id\":\"block-d6587aaf25154c71923376df86261e84\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Let there be sparkles in your eyes. \",{\"children\":\"Let there be sparkles in your eyes. \"}]}],[\"$\",\"$4d\",\"1-Communicate with passion. Be inspiring and imaginative.\",{\"children\":\"Communicate with passion. Be inspiring and imaginative.\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-978a43024bde451389efaf6eb269013b\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Exclamation points. \",{\"children\":\"Exclamation points. \"}]}],[\"$\",\"$4d\",\"1-Use exclamation points to show excitement and passion. But too many are annoying. Never use more than one at a time. \",{\"children\":\"Use exclamation points to show excitement and passion. But too many are annoying. Never use more than one at a time. \"}],[\"$\",\"$4d\",\"2-Never use exclamation points in failure messages or alerts.\",{\"children\":\"Never use exclamation points in failure messages or alerts.\"}],[\"$\",\"$4d\",\"3- (and btw: exclamation points go inside quotation marks at the end of sentences).\",{\"children\":\" (and btw: exclamation points go inside quotation marks at the end of sentences).\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-4e77556d7986437b88027f003ae795d6\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Don't own the Strapi community. \",{\"children\":\"Don't own the Strapi community. \"}]}],[\"$\",\"$4d\",\"1-The community is not Strapi's. Use \\\"the\\\" instead of \\\"our\\\" when discussing the community. If \\\"the community\\\" is not precise enough, use \\\"the Strapi community\\\". \",{\"children\":\"The community is not Strapi's. Use \\\"the\\\" instead of \\\"our\\\" when discussing the community. If \\\"the community\\\" is not precise enough, use \\\"the Strapi community\\\". \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-d2bc49dfa491409d850a408e124cf0ec\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Team-spirit. \",{\"children\":\"Team-spirit. \"}]}],[\"$\",\"$4d\",\"1-Don't use \",{\"children\":\"Don't use \"}],[\"$\",\"code\",\"0-c\",{\"className\":\"code\",\"children\":[\"$\",\"$4d\",\"2-I\",{\"children\":\"I\"}]}],[\"$\",\"$4d\",\"3-, prefer \",{\"children\":\", prefer \"}],[\"$\",\"code\",\"0-c\",{\"className\":\"code\",\"children\":[\"$\",\"$4d\",\"4-we\",{\"children\":\"we\"}]}],[\"$\",\"$4d\",\"5-. \",{\"children\":\". \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-ef28489768644bc98f94e9b9efb4b83e\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Be humble and ambitious, not arrogant. \",{\"children\":\"Be humble and ambitious, not arrogant. \"}]}],[\"$\",\"$4d\",\"1-Always put first the value for the users before the value for Strapi. \",{\"children\":\"Always put first the value for the users before the value for Strapi. \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"2-Don't put your ego first.\",{\"children\":\"Don't put your ego first.\"}]}],[\"$\",\"$4d\",\"3- Remember that you represent Strapi, its culture, and its values. This must be a priority before winning any argument. The goal is never to win an argument but to represent Strapi and help our community.\",{\"children\":\" Remember that you represent Strapi, its culture, and its values. This must be a priority before winning any argument. The goal is never to win an argument but to represent Strapi and help our community.\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-4a0ec26a81774a74a1b8722814fa79e7\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Be polite and gracious. \",{\"children\":\"Be polite and gracious. \"}]}],[\"$\",\"$4d\",\"1-Whatever the situation, the user on the other side is a user and must be respected. Always respond with good faith, assuming that what is said is true and said for a good reason. Ask for precision and prove your point with data if you are right. Don't lose time in pointless arguments. \",{\"children\":\"Whatever the situation, the user on the other side is a user and must be respected. Always respond with good faith, assuming that what is said is true and said for a good reason. Ask for precision and prove your point with data if you are right. Don't lose time in pointless arguments. \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-4c56ab012e3746aab2d9bb99e6190a25\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Focus on your content and create a hierarchy in your information. \",{\"children\":\"Focus on your content and create a hierarchy in your information. \"}]}],[\"$\",\"$4d\",\"1-Structure your content from the main information to the details and make it easy to explore and read with paragraphs, bullet points, or sections, depending on the format.\",{\"children\":\"Structure your content from the main information to the details and make it easy to explore and read with paragraphs, bullet points, or sections, depending on the format.\"}]],\"$undefined\"]}],[[\"$\",\"li\",null,{\"id\":\"block-dd98bad2f5944371919dc1af4a695ed0\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Capitalization. \",{\"children\":\"Capitalization. \"}]}]],\"$undefined\"]}],[\"$\",\"ol\",null,{\"start\":\"$undefined\",\"type\":\"1\",\"className\":\"notion-numbered-list\",\"children\":[[\"$\",\"p\",null,{\"id\":\"block-23a862aa08f949fd870c34b274d63752\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Use Sentence case for all titles and headings. Use \",{\"children\":\"Use Sentence case for all titles and headings. Use \"}],[\"$\",\"$4d\",\"1-capitalization\",{\"children\":\"capitalization\"}],[\"$\",\"$4d\",\"2- for:\",{\"children\":\" for:\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-8b9772e0644748da86f00416274860e7\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Strapi\",{\"children\":\"Strapi\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-3120edec69b3413b8533ebdeb22cd5a6\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-every feature: Repeatable Groups feature, Dynamic Zones feature. \",{\"children\":\"every feature: Repeatable Groups feature, Dynamic Zones feature. \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-306c3fc96683456d8d9f32ee397d5ec6\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-job titles: CPO, Frontend Developer\",{\"children\":\"job titles: CPO, Frontend Developer\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-6749ae7f1a804355accb72f0d187f59a\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Brands and companies: Stripe, Nuxt, Gatsby. \",{\"children\":\"Brands and companies: Stripe, Nuxt, Gatsby. \"}]],\"$undefined\"]}],[\"$\",\"p\",null,{\"id\":\"block-1c0e1f6aec724d759df679088b74ef81\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Don't use capitalization for: \",{\"children\":\"Don't use capitalization for: \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-da32ae1b77c24cc49ca2dbb31bebb08f\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-URL: \",{\"children\":\"URL: \"}],[\"$\",\"$L4f\",\"http://strapi.io\",{\"className\":\"link\",\"uri\":\"http://strapi.io\",\"children\":[\"$\",\"$4d\",\"1-strapi.io\",{\"children\":\"strapi.io\"}]}],[\"$\",\"$4d\",\"2- \",{\"children\":\" \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-045868c9259c48658d2fdfc4c8127461\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-emails: hi@strapi.io\",{\"children\":\"emails: hi@strapi.io\"}]],\"$undefined\"]}]]}]]]}],[\"$\",\"div\",null,{\"id\":\"block-4285774a700f4d4ca60e27363e25bcd0\",\"className\":\"notion-text\"}],[\"$\",\"ol\",null,{\"start\":9,\"type\":\"1\",\"className\":\"notion-numbered-list\",\"children\":[[\"$\",\"li\",null,{\"id\":\"block-7ddb977b15864cfe86e639e5b8f6278d\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Dates. \",{\"children\":\"Dates. \"}]}],[\"$\",\"$4d\",\"1-Spell out months and use \",{\"children\":\"Spell out months and use \"}],[\"$\",\"$L4f\",\"https://en.wikipedia.org/wiki/Date_and_time_notation_in_the_United_States\",{\"className\":\"link\",\"uri\":\"https://en.wikipedia.org/wiki/Date_and_time_notation_in_the_United_States\",\"children\":[\"$\",\"$4d\",\"2-American date and time notation\",{\"children\":\"American date and time notation\"}]}],[\"$\",\"$4d\",\"3-. [American over English].\",{\"children\":\". [American over English].\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-8bed19a7921e49baa0ef0fcbf6fe18bc\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Commas. \",{\"children\":\"Commas. \"}]}],[\"$\",\"$4d\",\"1-When writing a list, use the Oxford comma.\",{\"children\":\"When writing a list, use the Oxford comma.\"}]],\"$undefined\"]}]]}],[\"$\",\"ul\",null,{\"className\":\"notion-bulleted-list\",\"children\":[[\"$\",\"li\",null,{\"id\":\"block-0ec4ed1d0b214a07ba5f0a7cdb650144\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Yes: Yves loves his sisters, Patricia and \",{\"children\":\"Yes: Yves loves his sisters, Patricia and \"}],[\"$\",\"$4d\",\"1-Toscane\",{\"children\":\"Toscane\"}],[\"$\",\"$4d\",\"2-.\",{\"children\":\".\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-676fe6bc2e5241a39899ec6e1d34b206\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-No: Yves loves his sisters, Patricia and Toscane.\",{\"children\":\"No: Yves loves his sisters, Patricia and Toscane.\"}]],\"$undefined\"]}]]}],[\"$\",\"ol\",null,{\"start\":11,\"type\":\"1\",\"className\":\"notion-numbered-list\",\"children\":[[\"$\",\"li\",null,{\"id\":\"block-c46aef66207349f4bdcce0b268780f4f\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Be user-first.\",{\"children\":\"Be user-first.\"}]}],[\"$\",\"$4d\",\"1- Write for everyone to understand you.\",{\"children\":\" Write for everyone to understand you.\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-20687789d59b4cf9a145c4b3c2f98aab\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Be inclusive and gender-neutral.\",{\"children\":\"Be inclusive and gender-neutral.\"}]}],[\"$\",\"$4d\",\"1- If the gender is unknown or irrelevant, use “they/them/their” as a singular pronoun. Use “he/him/his” and “she/her/her” pronouns as appropriate. Don’t use “one” as a pronoun. We a\",{\"children\":\" If the gender is unknown or irrelevant, use “they/them/their” as a singular pronoun. Use “he/him/his” and “she/her/her” pronouns as appropriate. Don’t use “one” as a pronoun. We a\"}],[\"$\",\"$4d\",\"2-void calling a group of people \\\"guys.\\\"\",{\"children\":\"void calling a group of people \\\"guys.\\\"\"}],[\"$\",\"$4d\",\"3- or \\\"girls.” but prefer using \",{\"children\":\" or \\\"girls.” but prefer using \"}],[\"$\",\"code\",\"0-c\",{\"className\":\"code\",\"children\":[\"$\",\"$4d\",\"4-folks\",{\"children\":\"folks\"}]}],[\"$\",\"$4d\",\"5- (or else)\\\" 🙂\",{\"children\":\" (or else)\\\" 🙂\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-879b8acc46cf408ba9bc9047e2d924d3\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Abbreviations and acronyms. D\",{\"children\":\"Abbreviations and acronyms. D\"}]}],[\"$\",\"$4d\",\"1-on't use acronyms if your readers hypothetically won't understand them. If you repeatedly have to use a word that has a common acronym, spell it completely the first time you mention it and specify the acronym between parentheses. Then use the acronym. If an acronym is super known, like API, just use it. \",{\"children\":\"on't use acronyms if your readers hypothetically won't understand them. If you repeatedly have to use a word that has a common acronym, spell it completely the first time you mention it and specify the acronym between parentheses. Then use the acronym. If an acronym is super known, like API, just use it. \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-38e516bae85b445d8f290c163fbe4eb0\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Never criticize. \",{\"children\":\"Never criticize. \"}]}],[\"$\",\"$4d\",\"1-Some people may be arguing, frustrated, and saying negative things about Strapi. Negative feedback is feedback, so it's more important for Strapi to understand the user's frustration than to win an argument. The process for this type of situation is :\",{\"children\":\"Some people may be arguing, frustrated, and saying negative things about Strapi. Negative feedback is feedback, so it's more important for Strapi to understand the user's frustration than to win an argument. The process for this type of situation is :\"}]],\"$undefined\"]}]]}],[\"$\",\"ul\",null,{\"className\":\"notion-bulleted-list\",\"children\":[[\"$\",\"li\",null,{\"id\":\"block-df23a1e3381f4d7eb4d62deb101b8c74\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Thank the user for their feedback.\",{\"children\":\"Thank the user for their feedback.\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-509ab1020a4f42f787db159f51d255f3\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Document the issue if relevant (GitHub Issue).\",{\"children\":\"Document the issue if relevant (GitHub Issue).\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-3aec457b7ab6415580b2a01f0a787ce5\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Point the user towards the right information, if available, to help them.\",{\"children\":\"Point the user towards the right information, if available, to help them.\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-eadabcc5066249c7bfd5671fc68a4de0\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Continue the discussion.\",{\"children\":\"Continue the discussion.\"}]],\"$undefined\"]}]]}],[\"$\",\"div\",null,{\"id\":\"block-462aaabfa50b4b33a552b180f791d641\",\"className\":\"notion-text\"}],[\"$\",\"ol\",null,{\"start\":15,\"type\":\"1\",\"className\":\"notion-numbered-list\",\"children\":[[\"$\",\"li\",null,{\"id\":\"block-1d77d2413bdd423aa509d801912702ba\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Use active voice. \",{\"children\":\"Use active voice. \"}]}],[\"$\",\"$4d\",\"1-We are makers; therefore, we communicate actively. Avoid passive voice. \",{\"children\":\"We are makers; therefore, we communicate actively. Avoid passive voice. \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-c9dd818f4cfd4977a6dcde0f10422e8d\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Use emoji. \",{\"children\":\"Use emoji. \"}]}],[\"$\",\"$4d\",\"1-Emojis are a great way to convey emotion to your words. Use them sparingly, though, and mainly in the title as bullet points or on social media. \",{\"children\":\"Emojis are a great way to convey emotion to your words. Use them sparingly, though, and mainly in the title as bullet points or on social media. \"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-0eb5961f4e41417fa76739cf2bccbd37\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Write positively. \",{\"children\":\"Write positively. \"}]}],[\"$\",\"$4d\",\"1-Avoid using negative sentences by looking for words like \\\"can't/don't\\\" and trying to them against positive words.\",{\"children\":\"Avoid using negative sentences by looking for words like \\\"can't/don't\\\" and trying to them against positive words.\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-1a5a38dfb9904acca51c4d1b6496e1fd\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Be playful. \",{\"children\":\"Be playful. \"}]}],[\"$\",\"$4d\",\"1-We use slang and urban language, but sparingly and \",{\"children\":\"We use slang and urban language, but sparingly and \"}],[\"$\",\"$4d\",\"2-natural\",{\"children\":\"natural\"}],[\"$\",\"$4d\",\"3-ly and politely. \",{\"children\":\"ly and politely. \"}],[\"$\",\"em\",\"0-i\",{\"children\":[\"$\",\"$4d\",\"4-Huge c\",{\"children\":\"Huge c\"}]}],[\"$\",\"em\",\"0-i\",{\"children\":[\"$\",\"$4d\",\"5-ongrats\",{\"children\":\"ongrats\"}]}],[\"$\",\"em\",\"0-i\",{\"children\":[\"$\",\"$4d\",\"6-, give us a shout! \",{\"children\":\", give us a shout! \"}]}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-67529731a412429a93f1d0c9213c7b35\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Responding to social media is everyone's responsibility. \",{\"children\":\"Responding to social media is everyone's responsibility. \"}]}],[\"$\",\"$4d\",\"1-Everyone is entitled to respond to social media. When someone doesn't know the information, they should ask the relevant person to reply, either with the Strapi account or their account.\",{\"children\":\"Everyone is entitled to respond to social media. When someone doesn't know the information, they should ask the relevant person to reply, either with the Strapi account or their account.\"}]],\"$undefined\"]}],[\"$\",\"li\",null,{\"id\":\"block-c012baf4e69c48b9875d0103bd948031\",\"className\":\"notion-list-item notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"0-Continue conversation. \",{\"children\":\"Continue conversation. \"}]}],[\"$\",\"$4d\",\"1-Always try to get feedback from the user. Ending a conversation by liking, and upvoting is not enough. The best option is to give meaningful answers and ask questions. \",{\"children\":\"Always try to get feedback from the user. Ending a conversation by liking, and upvoting is not enough. The best option is to give meaningful answers and ask questions. \"}],[\"$\",\"strong\",\"0-b\",{\"children\":[\"$\",\"$4d\",\"2-Show you're a Strapi team member\",{\"children\":\"Show you're a Strapi team member\"}]}],[\"$\",\"$4d\",\"3-. If you comment on social media (Hacker News, Reddit, Twitter, etc.) your profile should mention that you work at Strapi. By mentioning that you work at Strapi your comment will be more considered.\\nThere is no need to mention it all the time as it could be irritating. A subtle disclosure is possible by speaking in \",{\"children\":\". If you comment on social media (Hacker News, Reddit, Twitter, etc.) your profile should mention that you work at Strapi. By mentioning that you work at Strapi your comment will be more considered.\\nThere is no need to mention it all the time as it could be irritating. A subtle disclosure is possible by speaking in \"}],[\"$\",\"code\",\"0-c\",{\"className\":\"code\",\"children\":[\"$\",\"$4d\",\"4-we\",{\"children\":\"we\"}]}],[\"$\",\"$4d\",\"5- form (we shipped, we messed up, we will make that, our product).\",{\"children\":\" form (we shipped, we messed up, we will make that, our product).\"}]],\"$undefined\"]}]]}],[\"$\",\"div\",null,{\"id\":\"block-776e281fcf3a4f018f7290efb59e97fe\",\"className\":\"notion-text\"}],[\"$\",\"div\",null,{\"id\":\"block-7801629bb89345a599784020df289acd\",\"className\":\"notion-text\"}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"6e0d92ca11444905bfef6b9b63ce66b4\"}],[\"$\",\"h2\",null,{\"id\":\"block-6e0d92ca11444905bfef6b9b63ce66b4\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Glossary\",{\"children\":\"Glossary\"}]],\"$undefined\"]}]],[\"$\",\"p\",null,{\"id\":\"block-6a26b8bdae4b4e9f8352337dd277722f\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Any specific term used by Strapi should be defined in the Glossary.\",{\"children\":\"Any specific term used by Strapi should be defined in the Glossary.\"}]],\"$undefined\"]}],[[\"$\",\"span\",null,{\"className\":\"notion-heading__anchor\",\"id\":\"002a3fd603aa42fa96c8e4bfe7cda783\"}],[\"$\",\"h2\",null,{\"id\":\"block-002a3fd603aa42fa96c8e4bfe7cda783\",\"className\":\"notion-heading notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Resources\",{\"children\":\"Resources\"}]],\"$undefined\"]}]],[\"$\",\"$L4f\",\"marketing-manual-branding-editorial-guidelines-5-brand-tone-of-voice-we-are-get-inspiration-from\",{\"id\":\"marketing-manual-branding-editorial-guidelines-5-brand-tone-of-voice-we-are-get-inspiration-from\",\"uri\":\"/marketing-manual/branding/editorial-guidelines/5-brand-tone-of-voice-we-are-get-inspiration-from\",\"className\":\"notion-page\",\"onMouseEnter\":\"$undefined\",\"onMouseLeave\":\"$undefined\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-page__icon\",\"children\":[\"$\",\"$39\",null,{\"fallback\":null,\"children\":[[\"$\",\"$L50\",null,{\"moduleIds\":[\"../../packages/static/src/components/Notion/Icon/Icon.tsx -\u003e ./Page\"]}],[\"$\",\"svg\",null,{\"className\":\"notion-icon notion-icon__page\",\"viewBox\":\"0 0 30 30\",\"style\":{\"width\":\"20px\",\"height\":\"20px\",\"fontSize\":\"20px\",\"fill\":\"var(--color-text-default-light)\"},\"children\":[\"$\",\"g\",null,{\"children\":[\"$\",\"path\",null,{\"d\":\"M16,1H4v28h22V11L16,1z M16,3.828L23.172,11H16V3.828z M24,27H6V3h8v10h10V27z M8,17h14v-2H8V17z M8,21h14v-2H8V21z M8,25h14v-2H8V25z\"}]}]}]]}]}],null,[\"$\",\"span\",null,{\"className\":\"notion-page__title notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-5 Brand Tone of Voice we are get inspiration from\",{\"children\":\"5 Brand Tone of Voice we are get inspiration from\"}]],\"$undefined\"]}],null,\"$undefined\"]}],[\"$\",\"$L4f\",null,{\"id\":\"a5d21bf55d354fd79f567c30b550be00\",\"className\":\"notion-file\",\"uri\":\"https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/files/d2cf6d59-efd7-4855-8823-d358031d194a.pdf\",\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-file__icon\",\"children\":[\"$\",\"svg\",null,{\"viewBox\":\"0 0 30 30\",\"style\":{\"width\":\"1.35em\",\"height\":\"1.35em\",\"fill\":\"inherit\"},\"children\":[\"$\",\"g\",null,{\"children\":[\"$\",\"path\",null,{\"d\":\"M22,8v12c0,3.866-3.134,7-7,7s-7-3.134-7-7V8c0-2.762,2.238-5,5-5s5,2.238,5,5v12c0,1.657-1.343,3-3,3s-3-1.343-3-3V8h-2v12c0,2.762,2.238,5,5,5s5-2.238,5-5V8c0-3.866-3.134-7-7-7S6,4.134,6,8v12c0,4.971,4.029,9,9,9s9-4.029,9-9V8H22z\"}]}]}]}],[\"$\",\"div\",null,{\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-file__title\",\"children\":\"20181012 Brand Identity Workshop CR.pdf\"}],[\"$\",\"span\",null,{\"className\":\"notion-file__size\",\"children\":\"389.4KB\"}]]}]]}]}],[\"$\",\"$L4f\",null,{\"id\":\"d2e2bf8b68614314843fe031a9d694b5\",\"className\":\"notion-file\",\"uri\":\"https://assets.super.so/e7c0f16c-8bd3-4c76-8075-4c86f986e1b2/files/42e1961f-4284-4822-af5c-69a867fe4f7f.pdf\",\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"notion-file__icon\",\"children\":[\"$\",\"svg\",null,{\"viewBox\":\"0 0 30 30\",\"style\":{\"width\":\"1.35em\",\"height\":\"1.35em\",\"fill\":\"inherit\"},\"children\":[\"$\",\"g\",null,{\"children\":[\"$\",\"path\",null,{\"d\":\"M22,8v12c0,3.866-3.134,7-7,7s-7-3.134-7-7V8c0-2.762,2.238-5,5-5s5,2.238,5,5v12c0,1.657-1.343,3-3,3s-3-1.343-3-3V8h-2v12c0,2.762,2.238,5,5,5s5-2.238,5-5V8c0-3.866-3.134-7-7-7S6,4.134,6,8v12c0,4.971,4.029,9,9,9s9-4.029,9-9V8H22z\"}]}]}]}],[\"$\",\"div\",null,{\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-file__title\",\"children\":\"Content Style Guide Checklist.pdf\"}],[\"$\",\"span\",null,{\"className\":\"notion-file__size\",\"children\":\"541.5KB\"}]]}]]}]}],[\"$\",\"div\",null,{\"id\":\"block-70ede18a8c6d446aab566056b04baadf\",\"className\":\"notion-text\"}],[\"$\",\"$L4f\",\"glossary\",{\"id\":\"glossary\",\"uri\":\"/glossary\",\"className\":\"notion-page emoji\",\"onMouseEnter\":\"$undefined\",\"onMouseLeave\":\"$undefined\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-page__icon\",\"children\":[\"$\",\"span\",null,{\"className\":\"notion-icon text\",\"style\":{\"width\":\"20px\",\"height\":\"20px\",\"fontSize\":\"20px\",\"fill\":\"var(--color-text-default-light)\"},\"children\":\"🗂\"}]}],null,[\"$\",\"span\",null,{\"className\":\"notion-page__title notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Glossary \",{\"children\":\"Glossary \"}]],\"$undefined\"]}],null,\"$undefined\"]}],[\"$\",\"$L4f\",\"user-success-manual-strapi-documentation-style-guide\",{\"id\":\"user-success-manual-strapi-documentation-style-guide\",\"uri\":\"/user-success-manual/strapi-documentation-style-guide\",\"className\":\"notion-page emoji\",\"onMouseEnter\":\"$undefined\",\"onMouseLeave\":\"$undefined\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-page__icon\",\"children\":[\"$\",\"span\",null,{\"className\":\"notion-icon text\",\"style\":{\"width\":\"20px\",\"height\":\"20px\",\"fontSize\":\"20px\",\"fill\":\"var(--color-text-default-light)\"},\"children\":\"🎨\"}]}],null,[\"$\",\"span\",null,{\"className\":\"notion-page__title notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-Strapi Documentation Style Guide\",{\"children\":\"Strapi Documentation Style Guide\"}]],\"$undefined\"]}],null,\"$undefined\"]}],[\"$\",\"$L4f\",\"user-success-manual-12-rules-of-technical-writing\",{\"id\":\"user-success-manual-12-rules-of-technical-writing\",\"uri\":\"/user-success-manual/12-rules-of-technical-writing\",\"className\":\"notion-page emoji\",\"onMouseEnter\":\"$undefined\",\"onMouseLeave\":\"$undefined\",\"children\":[[\"$\",\"span\",null,{\"className\":\"notion-page__icon\",\"children\":[\"$\",\"span\",null,{\"className\":\"notion-icon text\",\"style\":{\"width\":\"20px\",\"height\":\"20px\",\"fontSize\":\"20px\",\"fill\":\"var(--color-text-default-light)\"},\"children\":\"✏️\"}]}],null,[\"$\",\"span\",null,{\"className\":\"notion-page__title notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$4d\",\"0-12 Rules of Technical Writing\",{\"children\":\"12 Rules of Technical Writing\"}]],\"$undefined\"]}],null,\"$undefined\"]}],null,[\"$\",\"div\",null,{\"id\":\"block-e07b49eefebe47c1b6f5d5481efb2002\",\"className\":\"notion-text\"}],[\"$\",\"p\",null,{\"id\":\"block-664fefe2a17740378a10eebad105f9a3\",\"className\":\"notion-text notion-text__content notion-semantic-string\",\"children\":[\"$undefined\",[[\"$\",\"$L4f\",\"https://www.notion.so/strapi/Editorial-Guidelines-9771c2eb192c43fbac39b253dd0e6e8d\",{\"className\":\"link\",\"uri\":\"https://www.notion.so/strapi/Editorial-Guidelines-9771c2eb192c43fbac39b253dd0e6e8d\",\"children\":[\"$\",\"$4d\",\"0-https://www.notion.so/strapi/Editorial-Guidelines-9771c2eb192c43fbac39b253dd0e6e8d\",{\"children\":\"https://www.notion.so/strapi/Editorial-Guidelines-9771c2eb192c43fbac39b253dd0e6e8d\"}]}]],\"$undefined\"]}]]]}]]}],[\"$\",\"$L51\",null,{\"id\":\"marketing-manual-branding-editorial-guidelines\",\"children\":\"$52\",\"hasContent\":true,\"parentId\":\"3b6a6ff1f99f4885be30ee06c3b54194\",\"title\":\"$53\",\"updatedAt\":1665650640000,\"type\":\"page\",\"spaceId\":\"5d044f48-c072-4cec-a376-a9ab588fe6d6\",\"icon\":\"✍️\",\"createdTime\":1635243241981,\"lastEditedTime\":1665650640000,\"createdBy\":\"$55\",\"lastEditedBy\":\"$59\",\"uri\":\"/marketing-manual/branding/editorial-guidelines\",\"fullWidth\":false,\"smallText\":false,\"noCover\":true,\"superProperties\":\"$5d\",\"propertyValues\":\"$5e\",\"blockId\":\"9771c2eb-192c-43fb-ac39-b253dd0e6e8d\"}]]}]\n"])</script><script>self.__next_f.push([1,"17:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Editorial Guidelines\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. \"}],[\"$\",\"meta\",\"4\",{\"name\":\"generator\",\"content\":\"Super\"}],[\"$\",\"meta\",\"5\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"meta\",\"6\",{\"name\":\"super-project\",\"content\":\"feat/app-router\"}],[\"$\",\"meta\",\"7\",{\"property\":\"og:title\",\"content\":\"Editorial Guidelines\"}],[\"$\",\"meta\",\"8\",{\"property\":\"og:description\",\"content\":\"Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. \"}],[\"$\",\"meta\",\"9\",{\"property\":\"og:url\",\"content\":\"https://handbook.strapi.io/marketing-manual/branding/editorial-guidelines\"}],[\"$\",\"meta\",\"10\",{\"property\":\"og:site_name\",\"content\":\"Editorial Guidelines\"}],[\"$\",\"meta\",\"11\",{\"property\":\"og:locale\",\"content\":\"en-US\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:type\",\"content\":\"website\"}],[\"$\",\"meta\",\"13\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"14\",{\"name\":\"twitter:title\",\"content\":\"Editorial Guidelines\"}],[\"$\",\"meta\",\"15\",{\"name\":\"twitter:description\",\"content\":\"Welcome to the Strapi Editorial Guide. Writing is the most common way we communicate with the Strapi community, clients, partners, and companies. How we write shapes the way the community perceives us as an organization. Hence, it's important to write using the Strapi voice, even if the tone may vary depending on the situation. \"}]]\n"])</script><script>self.__next_f.push([1,"f:null\n"])</script></body></html>