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u-accentColor--textNormal" href="https://design.zeta.in?source=collection_archive---------0-----------------------" data-action="show-collection-card" data-action-source="collection_archive---------0-----------------------" data-action-value="zeta-design" data-action-type="hover" data-collection-slug="zeta-design">Zeta Design</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><a class="link link--darken" href="https://design.zeta.in/how-i-became-an-illustrator-by-discovering-a-new-dimension-1dbc99bba7a5?source=collection_archive---------0-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/how-i-became-an-illustrator-by-discovering-a-new-dimension-1dbc99bba7a5?source=collection_archive---------0-----------------------" data-action-source="preview-listing" ><time datetime="2017-10-17T14:42:50.264Z">Oct 17, 2017</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div><div><a class="" href="https://design.zeta.in/how-i-became-an-illustrator-by-discovering-a-new-dimension-1dbc99bba7a5?source=collection_archive---------0-----------------------" data-action-source="collection_archive---------0-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*I7KjiEHre_Qg6OOWpXlKfg.jpeg" data-width="3180" data-height="1369" data-is-featured="true" 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href="https://design.zeta.in/@saptarshipr?source=collection_archive---------1-----------------------" data-action="show-user-card" data-action-source="collection_archive---------1-----------------------" data-action-value="afd6d52c92c2" data-action-type="hover" data-user-id="afd6d52c92c2" data-collection-slug="zeta-design" dir="auto">Saptarshi Prakash</a> in <a class="ds-link ds-link--styleSubtle link--darken link--accent u-accentColor--textNormal" href="https://design.zeta.in?source=collection_archive---------1-----------------------" data-action="show-collection-card" data-action-source="collection_archive---------1-----------------------" data-action-value="zeta-design" data-action-type="hover" data-collection-slug="zeta-design">Zeta Design</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><a class="link link--darken" href="https://design.zeta.in/mastering-isometric-illustrations-part-2-59c23b2d22cd?source=collection_archive---------1-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/mastering-isometric-illustrations-part-2-59c23b2d22cd?source=collection_archive---------1-----------------------" data-action-source="preview-listing" ><time datetime="2017-12-13T09:11:06.126Z">Dec 13, 2017</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div><div><a class="" href="https://design.zeta.in/mastering-isometric-illustrations-part-2-59c23b2d22cd?source=collection_archive---------1-----------------------" data-action-source="collection_archive---------1-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*ECGOqsaYlNQ7thPMo9yFsA@2x.png" data-width="6352" data-height="2738" data-is-featured="true" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*ECGOqsaYlNQ7thPMo9yFsA@2x.png"></div></figure><h3 name="3b10" id="3b10" class="graf graf--h3 graf-after--figure graf--title">Mastering Isometric Illustrations — Part 2</h3><h4 name="eeb8" id="eeb8" class="graf graf--h4 graf-after--h3 graf--trailing graf--subtitle">This is an extension of my previous post, <span class="markup--anchor markup--h4-anchor" data-action="open-inner-link" data-action-value="https://design.zeta.in/how-i-became-an-illustrator-by-discovering-a-new-dimension-1dbc99bba7a5">How I became 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datetime="2018-04-24T06:18:48.128Z">Apr 23, 2018</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div><div><a class="" href="https://design.zeta.in/tutorial-illustrating-an-isometric-coffee-cup-part-3-b7896d031966?source=collection_archive---------2-----------------------" data-action-source="collection_archive---------2-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="5481" id="5481" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*LBWLM8EEwVD1-VvBM1LeCA.jpeg" data-width="3180" data-height="1369" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*LBWLM8EEwVD1-VvBM1LeCA.jpeg"></div></figure><h3 name="1d29" id="1d29" class="graf graf--h3 graf-after--figure graf--title">Tutorial : Illustrating an Isometric Coffee Cup — Part 3</h3><h4 name="8765" id="8765" class="graf graf--h4 graf-after--h3 graf--trailing graf--subtitle">This is the 3rd and final part of the series…</h4></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://design.zeta.in/tutorial-illustrating-an-isometric-coffee-cup-part-3-b7896d031966?source=collection_archive---------2-----------------------" data-action="open-post" data-action-source="collection_archive---------2-----------------------" data-action-value="https://design.zeta.in/tutorial-illustrating-an-isometric-coffee-cup-part-3-b7896d031966?source=collection_archive---------2-----------------------" 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class="section-inner sectionLayout--insetColumn"><figure name="36dd" id="36dd" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*LpdkNwaEZMb0PuQ0ThOCQA.gif" data-width="2000" data-height="792" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*LpdkNwaEZMb0PuQ0ThOCQA.gif"></div></figure><h3 name="7c9c" id="7c9c" class="graf graf--h3 graf-after--figure graf--title">Redesigning the Zeta website (…and hello!)</h3><p name="1eb6" id="1eb6" class="graf graf--p graf-after--h3 graf--trailing"><em class="markup--em markup--p-em">As a young design team, we’re big believers in sharing our learnings with the larger</em>…</p></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" 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href="https://design.zeta.in/redesigning-the-zeta-website-and-hello-a4bb36c910a9?source=collection_archive---------7-----------------------#--responses" data-action-source="collection_archive---------7-----------------------">9 responses</a><button class="button button--dark button--chromeless is-touchIconFadeInPulse u-baseColor--buttonDark button--withIcon button--withSvgIcon button--bookmark js-bookmarkButton" data-action="add-to-bookmarks" data-action-value="a4bb36c910a9"><span class="js-remove-from-bookmarks u-hide"><span class="svgIcon svgIcon--bookmarkFilled svgIcon--25px is-flushRight"><svg class="svgIcon-use" width="25" height="25" ><path d="M19 6c0-1.1-.9-2-2-2H8c-1.1 0-2 .9-2 2v14.66h.012c.01.103.045.204.12.285a.5.5 0 00.706.03L12.5 16.85l5.662 4.126c.205.183.52.17.708-.03a.5.5 0 00.118-.285H19V6z"/></svg></span></span><span class="js-add-to-bookmarks"><span class="svgIcon svgIcon--bookmarkAdd svgIcon--25px is-flushRight"><svg class="svgIcon-use" width="25" height="25" fill="none" ><path d="M18 2.5a.5.5 0 011 0V5h2.5a.5.5 0 010 1H19v2.5a.5.5 0 11-1 0V6h-2.5a.5.5 0 010-1H18V2.5z" fill="#292929"/><path d="M7 7a1 1 0 011-1h3.5a.5.5 0 000-1H8a2 2 0 00-2 2v14a.5.5 0 00.805.396L12.5 17l5.695 4.396A.5.5 0 0019 21v-8.5a.5.5 0 00-1 0v7.485l-5.195-4.012a.5.5 0 00-.61 0L7 19.985V7z" fill="#292929"/></svg></span></span></button></div></div></div></div></div><div class="streamItem streamItem--postPreview js-streamItem"><div class="cardChromeless u-marginTop20 u-paddingTop10 u-paddingBottom15 u-paddingLeft20 u-paddingRight20"><div class="postArticle postArticle--short js-postArticle js-trackPostPresentation js-trackPostScrolls" data-post-id="afede4758bb0" data-source="collection_archive---------8-----------------------"><div class="u-clearfix u-marginBottom15 u-paddingTop5"><div class="postMetaInline u-floatLeft u-sm-maxWidthFullWidth"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@kshitijpan" data-action="show-user-card" data-action-value="c89f0f029bca" data-action-type="hover" data-user-id="c89f0f029bca" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/0*3vsyAr_LZJtaByWc.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Kshitij Pandey"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@kshitijpan?source=collection_archive---------8-----------------------" data-action="show-user-card" data-action-source="collection_archive---------8-----------------------" data-action-value="c89f0f029bca" data-action-type="hover" data-user-id="c89f0f029bca" data-collection-slug="zeta-design" dir="auto">Kshitij Pandey</a> in <a class="ds-link ds-link--styleSubtle link--darken link--accent u-accentColor--textNormal" href="https://design.zeta.in?source=collection_archive---------8-----------------------" data-action="show-collection-card" data-action-source="collection_archive---------8-----------------------" data-action-value="zeta-design" data-action-type="hover" data-collection-slug="zeta-design">Zeta Design</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><a class="link link--darken" href="https://design.zeta.in/ux-101-the-forgotten-class-afede4758bb0?source=collection_archive---------8-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/ux-101-the-forgotten-class-afede4758bb0?source=collection_archive---------8-----------------------" data-action-source="preview-listing" ><time datetime="2017-12-18T07:17:32.657Z">Dec 17, 2017</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div><div><a class="" href="https://design.zeta.in/ux-101-the-forgotten-class-afede4758bb0?source=collection_archive---------8-----------------------" data-action-source="collection_archive---------8-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*je6nyY_hW6IbvET5zZMaxA.png" data-width="6361" data-height="2739" data-is-featured="true" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*je6nyY_hW6IbvET5zZMaxA.png"></div></figure><h3 name="a364" id="a364" class="graf graf--h3 graf-after--figure graf--title">UX 101: The forgotten class</h3><p name="b333" id="b333" class="graf graf--p graf-after--h3 graf--trailing">Let’s start with a story from a session I recently conducted</p></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://design.zeta.in/ux-101-the-forgotten-class-afede4758bb0?source=collection_archive---------8-----------------------" data-action="open-post" data-action-source="collection_archive---------8-----------------------" data-action-value="https://design.zeta.in/ux-101-the-forgotten-class-afede4758bb0?source=collection_archive---------8-----------------------" data-post-id="afede4758bb0">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="u-floatLeft"><div class="multirecommend js-actionMultirecommend u-flexCenter" data-post-id="afede4758bb0" data-is-flush-left="true" 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00-1.342.332c-.376.29-.61.656-.712 1.065a2.1 2.1 0 00-1.095-.562 1.776 1.776 0 00-.992.128l-2.636-2.636a1.883 1.883 0 00-2.658 0 1.862 1.862 0 00-.478.847 1.886 1.886 0 00-2.671-.012 1.867 1.867 0 00-.503.909c-.754-.754-1.992-.754-2.703-.044a1.881 1.881 0 000 2.658c-.288.12-.605.288-.864.547a1.884 1.884 0 000 2.659l.624.622a1.879 1.879 0 00-.91 3.16l5.019 5.02c1.595 1.594 3.515 2.645 5.408 2.959a7.16 7.16 0 001.173.098c1.026 0 1.997-.24 2.892-.7.279.04.555.065.828.065 1.53 0 2.969-.628 4.236-1.894 3.338-3.338 3.083-6.928 1.738-9.166l-2.868-5.043z"/></g></svg></span></span><span class="button-activeState"><span class="svgIcon svgIcon--clapFilled svgIcon--25px is-flushLeft"><svg class="svgIcon-use" width="25" height="25" ><g fill-rule="evenodd"><path d="M11.738 0l.762 2.966L13.262 0z"/><path d="M16.634 1.224l-1.432-.47-.408 3.022z"/><path d="M9.79.754l-1.431.47 1.84 2.552z"/><path d="M22.472 13.307l-3.023-5.32c-.287-.426-.689-.705-1.123-.776a1.16 1.16 0 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data-post-id="185676c10627" data-source="collection_archive---------9-----------------------"><div class="u-clearfix u-marginBottom15 u-paddingTop5"><div class="postMetaInline u-floatLeft u-sm-maxWidthFullWidth"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@snehsingh18061990" data-action="show-user-card" data-action-value="289f1789610e" data-action-type="hover" data-user-id="289f1789610e" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hPti8xL4F1OMxvdaQXlWKw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Sneh Singh"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@snehsingh18061990?source=collection_archive---------9-----------------------" data-action="show-user-card" data-action-source="collection_archive---------9-----------------------" data-action-value="289f1789610e" data-action-type="hover" data-user-id="289f1789610e" data-collection-slug="zeta-design" dir="auto">Sneh Singh</a> in <a class="ds-link ds-link--styleSubtle link--darken link--accent u-accentColor--textNormal" href="https://design.zeta.in?source=collection_archive---------9-----------------------" data-action="show-collection-card" data-action-source="collection_archive---------9-----------------------" data-action-value="zeta-design" data-action-type="hover" data-collection-slug="zeta-design">Zeta Design</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><a class="link link--darken" href="https://design.zeta.in/designing-voice-and-tone-for-error-messages-185676c10627?source=collection_archive---------9-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/designing-voice-and-tone-for-error-messages-185676c10627?source=collection_archive---------9-----------------------" data-action-source="preview-listing" ><time datetime="2020-07-03T06:07:18.274Z">Jul 2, 2020</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div><div><a class="" href="https://design.zeta.in/designing-voice-and-tone-for-error-messages-185676c10627?source=collection_archive---------9-----------------------" data-action-source="collection_archive---------9-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*NxwILUZTOYGLMcgNdx7MTg.png" data-width="13251" data-height="5705" data-is-featured="true" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*NxwILUZTOYGLMcgNdx7MTg.png"></div></figure><h3 name="72f4" id="72f4" class="graf graf--h3 graf-after--figure graf--title">Designing voice and tone for error messages</h3><h4 name="9759" id="9759" class="graf graf--h4 graf-after--h3 graf--trailing graf--subtitle">Why do we need voice and tone in error messages and how…</h4></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" 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data-action="show-user-card" data-action-value="6f50540a8c47" data-action-type="hover" data-user-id="6f50540a8c47" data-collection-slug="zeta-design" dir="auto">Jayaprakash</a></div></div><div class="js-staff"><div class="u-flexCenter u-paddingBottom10 u-paddingTop10"><div class="u-marginRight10"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@lakshmi.aishwarya15?source=collection-archive" data-action="show-user-card" data-action-source="collection-archive" data-action-value="3b0e936a93c5" data-action-type="hover" data-user-id="3b0e936a93c5" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/80/80/0*Qx5HBWUzdToMsnTk" class="avatar-image avatar-image--smaller" alt="Go to the profile of Aishwarya lakshmi"></a></div><a class="link link--darker link--darken u-accentColor--textDarken u-baseColor--link u-fontSize14 u-flex1" href="https://design.zeta.in/@lakshmi.aishwarya15" data-action="show-user-card" data-action-value="3b0e936a93c5" data-action-type="hover" data-user-id="3b0e936a93c5" data-collection-slug="zeta-design" dir="auto">Aishwarya lakshmi</a></div></div></div></div></div><style class="js-collectionStyle"> .u-accentColor--borderLight {border-color: #9474C6 !important;} .u-accentColor--borderNormal {border-color: #9474C6 !important;} .u-accentColor--borderDark {border-color: #7E65A6 !important;} .u-accentColor--iconLight .svgIcon,.u-accentColor--iconLight.svgIcon {fill: #9474C6 !important;} .u-accentColor--iconNormal .svgIcon,.u-accentColor--iconNormal.svgIcon {fill: #9474C6 !important;} .u-accentColor--iconDark .svgIcon,.u-accentColor--iconDark.svgIcon {fill: #7E65A6 !important;} .u-accentColor--textNormal {color: #7E65A6 !important;} .u-accentColor--hoverTextNormal:hover {color: #7E65A6 !important;} .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: #735D96 !important;} .u-accentColor--textDark {color: #735D96 !important;} .u-accentColor--backgroundLight 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