Nike launches brand with Kim Kardashian’s Skims

<!DOCTYPE html> <html class="no-js" dir="ltr" lang="en-US" prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb#"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Nike launches brand with Kim Kardashian’s Skims | Marketing Dive</title> <meta name="description" content="Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone."/> <meta name="sailthru.tags" content="marketing,type-newspost,marketing-brand-strategy,marketing-tag-retail"/> <meta property="fb:pages" content="1856676501228243"> <script data-cfasync="false"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('consent','default',{ 'ad_storage':'denied', 'analytics_storage':'denied', 'ad_user_data':'denied', 'ad_personalization':'denied', 'personalization_storage':'denied', 'functionality_storage':'granted', 'security_storage':'granted', 'wait_for_update': 500 }); gtag("set", "ads_data_redaction", true); </script> <script data-cfasync="false" src="https://cmp.osano.com/AzqdtLT8Mqkut2TZ/bdeb2f70-056f-4937-961a-e9db412e4c7a/osano.js"></script> <style> .osano-cm-widget{display: none;} </style> <script data-cfasync="false"> window.Osano.cm.addEventListener("osano-cm-script-blocked", function (item) { console.log("Script blocked: " + item); }); window.Osano.cm.addEventListener("osano-cm-cookie-blocked", function (item) { console.log("Cookie blocked: " + item); }); </script> <script> window.dive_location = "NonEU"; window.dive_limit_data_processing = false; </script>  <link rel="icon" type="image/x-icon" sizes="any" href="/favicon.ico?v=2" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png?v=2"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png?v=2"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png?v=2"> <link rel="manifest" href="/site.webmanifest?v=2"> <link rel="mask-icon" href="/safari-pinned-tab.svg?v=2" color="#5bbad5"> <meta name="msapplication-TileImage" content="/mstile-150x150.png?v=2"> <meta name="msapplication-TileColor" content="#603cba"> <meta name="theme-color" content="#ffffff"> <link rel="alternate" type="application/rss+xml" title="Marketing Dive - Latest News Feed" href="https://www.marketingdive.com/feeds/news/"/> <link rel="canonical" href="https://www.retaildive.com/news/nike-kim-kardashian-skims-brand-launch/740204/"/> <meta name="title" content="Nike launches brand with Kim Kardashian’s Skims" /> <meta name="medium" content="news" /> <meta name="date" content="2025-02-18" /> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:domain" content="Marketing Dive"> <meta name="twitter:site" content="@marketingdive"> <meta property="og:title" name="og:title" content="Nike launches brand with Kim Kardashian’s Skims" /> <meta property="og:site_name" name="og:site_name" content="Marketing Dive" /> <meta property="og:type" name="og:type" content="article" /> <meta name="article_date_original" content="Tuesday, February 18, 2025, 12:40 PM" /> <meta property="og:url" name="og:url" content="https://www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/" /> <meta property="og:image" name="og:image" content="https://imgproxy.divecdn.com/Jxunrgim7GsCS9s4jPI4Woof8WrhoiDelvVKPOPVfqg/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp" /> <meta property="og:description" name="og:description" content="Nike’s partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers." /> <meta name="sailthru.date" content="2025-02-18T12:40:51" /> <meta name="sailthru.expire_date" content="2035-02-06T12:40:51" /> <meta name="sailthru.author" content="Cara Salpini" /> <meta name="sailthru.image.full" content="https://imgproxy.divecdn.com/Jxunrgim7GsCS9s4jPI4Woof8WrhoiDelvVKPOPVfqg/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp" />  <meta name="sailthru.image.thumb" content="https://imgproxy.divecdn.com/rWGzsvWSuQr2nq87ogecTqTwkkbQUzlbjyon-KhY0DM/g:ce/rs:fit:106:60/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp" />  <meta name="sailthru.description" content="Nike’s partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers." /> <link rel="stylesheet" href="/static/css/dive_app.css?305715190225"> <script> // Initialize dataLayer empty array for GTM events window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'site': 'Marketing Dive', }); // wrapper function to push GTM events to dataLayer pushGTMEvent = (eventObject) => { // if window.datalayer is not defined, then set to an empty array window.dataLayer.push(eventObject); }; </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-55G8WRR');</script>  <script> let eventParams = {}; eventParams.author = "Cara Salpini"; eventParams.date_published_readable = "2025-02-18"; eventParams.post_type = "Brief"; eventParams.tags = "Retail"; eventParams.topics = "Brand Strategy"; eventParams.clone = "True"; const gtmEventObject = { event: 'page.content', 'page.content': { v:11, // seer version ...eventParams } }; window.pushGTMEvent(gtmEventObject); </script> <script type="module" src="/static/js/dist/lyticsHelper.bundle.js?325815190225" ></script> <script type="text/javascript" src="/static/js/ad_blocker_recovery.js?160016291122"></script>  <script async src="https://fundingchoicesmessages.google.com/i/pub-8553262192892817?ers=1" nonce="RORABhIXgMhQdZXbks8fZQ"></script> <script nonce="RORABhIXgMhQdZXbks8fZQ">(function() {function signalGooglefcPresent() {if (!window.frames['googlefcPresent']) {if (document.body) {const iframe = document.createElement('iframe'); iframe.style = 'width: 0; height: 0; border: none; z-index: -1000; left: -1000px; top: -1000px;'; iframe.style.display = 'none'; iframe.name = 'googlefcPresent'; document.body.appendChild(iframe);} else {setTimeout(signalGooglefcPresent, 0);}}}signalGooglefcPresent();})();</script>  <script>(function(){/* Copyright The Closure Library Authors. SPDX-License-Identifier: Apache-2.0 */ 'use strict';var aa=function(a){var b=0;return function(){return b<a.length?{done:!1,value:a[b++]}:{done:!0}}},ba="function"==typeof Object.create?Object.create:function(a){var b=function(){};b.prototype=a;return new b},k;if("function"==typeof Object.setPrototypeOf)k=Object.setPrototypeOf;else{var m;a:{var ca={a:!0},n={};try{n.__proto__=ca;m=n.a;break a}catch(a){}m=!1}k=m?function(a,b){a.__proto__=b;if(a.__proto__!==b)throw new TypeError(a+" is not extensible");return a}:null} var p=k,q=function(a,b){a.prototype=ba(b.prototype);a.prototype.constructor=a;if(p)p(a,b);else for(var c in b)if("prototype"!=c)if(Object.defineProperties){var d=Object.getOwnPropertyDescriptor(b,c);d&&Object.defineProperty(a,c,d)}else a[c]=b[c];a.v=b.prototype},r=this||self,da=function(){},t=function(a){return a};var u;var w=function(a,b){this.g=b===v?a:""};w.prototype.toString=function(){return this.g+""};var v={},x=function(a){if(void 0===u){var b=null;var c=r.trustedTypes;if(c&&c.createPolicy){try{b=c.createPolicy("goog#html",{createHTML:t,createScript:t,createScriptURL:t})}catch(d){r.console&&r.console.error(d.message)}u=b}else u=b}a=(b=u)?b.createScriptURL(a):a;return new w(a,v)};var A=function(){return Math.floor(2147483648*Math.random()).toString(36)+Math.abs(Math.floor(2147483648*Math.random())^Date.now()).toString(36)};var B={},C=null;var D="function"===typeof Uint8Array;function E(a,b,c){return"object"===typeof a?D&&!Array.isArray(a)&&a instanceof Uint8Array?c(a):F(a,b,c):b(a)}function F(a,b,c){if(Array.isArray(a)){for(var d=Array(a.length),e=0;e<a.length;e++){var f=a[e];null!=f&&(d[e]=E(f,b,c))}Array.isArray(a)&&a.s&&G(d);return d}d={};for(e in a)Object.prototype.hasOwnProperty.call(a,e)&&(f=a[e],null!=f&&(d[e]=E(f,b,c)));return d} function ea(a){return F(a,function(b){return"number"===typeof b?isFinite(b)?b:String(b):b},function(b){var c;void 0===c&&(c=0);if(!C){C={};for(var d="ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789".split(""),e=["+/=","+/","-_=","-_.","-_"],f=0;5>f;f++){var h=d.concat(e[f].split(""));B[f]=h;for(var g=0;g<h.length;g++){var l=h[g];void 0===C[l]&&(C[l]=g)}}}c=B[c];d=Array(Math.floor(b.length/3));e=c[64]||"";for(f=h=0;h<b.length-2;h+=3){var y=b[h],z=b[h+1];l=b[h+2];g=c[y>>2];y=c[(y&3)<< 4|z>>4];z=c[(z&15)<<2|l>>6];l=c[l&63];d[f++]=""+g+y+z+l}g=0;l=e;switch(b.length-h){case 2:g=b[h+1],l=c[(g&15)<<2]||e;case 1:b=b[h],d[f]=""+c[b>>2]+c[(b&3)<<4|g>>4]+l+e}return d.join("")})}var fa={s:{value:!0,configurable:!0}},G=function(a){Array.isArray(a)&&!Object.isFrozen(a)&&Object.defineProperties(a,fa);return a};var H;var J=function(a,b,c){var d=H;H=null;a||(a=d);d=this.constructor.u;a||(a=d?[d]:[]);this.j=d?0:-1;this.h=null;this.g=a;a:{d=this.g.length;a=d-1;if(d&&(d=this.g[a],!(null===d||"object"!=typeof d||Array.isArray(d)||D&&d instanceof Uint8Array))){this.l=a-this.j;this.i=d;break a}void 0!==b&&-1<b?(this.l=Math.max(b,a+1-this.j),this.i=null):this.l=Number.MAX_VALUE}if(c)for(b=0;b<c.length;b++)a=c[b],a<this.l?(a+=this.j,(d=this.g[a])?G(d):this.g[a]=I):(d=this.l+this.j,this.g[d]||(this.i=this.g[d]={}),(d=this.i[a])? G(d):this.i[a]=I)},I=Object.freeze(G([])),K=function(a,b){if(-1===b)return null;if(b<a.l){b+=a.j;var c=a.g[b];return c!==I?c:a.g[b]=G([])}if(a.i)return c=a.i[b],c!==I?c:a.i[b]=G([])},M=function(a,b){var c=L;if(-1===b)return null;a.h||(a.h={});if(!a.h[b]){var d=K(a,b);d&&(a.h[b]=new c(d))}return a.h[b]};J.prototype.toJSON=function(){var a=N(this,!1);return ea(a)}; var N=function(a,b){if(a.h)for(var c in a.h)if(Object.prototype.hasOwnProperty.call(a.h,c)){var d=a.h[c];if(Array.isArray(d))for(var e=0;e<d.length;e++)d[e]&&N(d[e],b);else d&&N(d,b)}return a.g},O=function(a,b){H=b=b?JSON.parse(b):null;a=new a(b);H=null;return a};J.prototype.toString=function(){return N(this,!1).toString()};var P=function(a){J.call(this,a)};q(P,J);function ha(a){var b,c=(a.ownerDocument&&a.ownerDocument.defaultView||window).document,d=null===(b=c.querySelector)||void 0===b?void 0:b.call(c,"script[nonce]");(b=d?d.nonce||d.getAttribute("nonce")||"":"")&&a.setAttribute("nonce",b)};var Q=function(a,b){b=String(b);"application/xhtml+xml"===a.contentType&&(b=b.toLowerCase());return a.createElement(b)},R=function(a){this.g=a||r.document||document};R.prototype.appendChild=function(a,b){a.appendChild(b)};var S=function(a,b,c,d,e,f){try{var h=a.g,g=Q(a.g,"SCRIPT");g.async=!0;g.src=b instanceof w&&b.constructor===w?b.g:"type_error:TrustedResourceUrl";ha(g);h.head.appendChild(g);g.addEventListener("load",function(){e();d&&h.head.removeChild(g)});g.addEventListener("error",function(){0<c?S(a,b,c-1,d,e,f):(d&&h.head.removeChild(g),f())})}catch(l){f()}};var ia=r.atob("aHR0cHM6Ly93d3cuZ3N0YXRpYy5jb20vaW1hZ2VzL2ljb25zL21hdGVyaWFsL3N5c3RlbS8xeC93YXJuaW5nX2FtYmVyXzI0ZHAucG5n"),ja=r.atob("WW91IGFyZSBzZWVpbmcgdGhpcyBtZXNzYWdlIGJlY2F1c2UgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlIGlzIGludGVyZmVyaW5nIHdpdGggdGhpcyBwYWdlLg=="),ka=r.atob("RGlzYWJsZSBhbnkgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlLCB0aGVuIHJlbG9hZCB0aGlzIHBhZ2Uu"),la=function(a,b,c){this.h=a;this.j=new R(this.h);this.g=null;this.i=[];this.l=!1;this.o=b;this.m=c},V=function(a){if(a.h.body&&!a.l){var b= function(){T(a);r.setTimeout(function(){return U(a,3)},50)};S(a.j,a.o,2,!0,function(){r[a.m]||b()},b);a.l=!0}},T=function(a){for(var b=W(1,5),c=0;c<b;c++){var d=X(a);a.h.body.appendChild(d);a.i.push(d)}b=X(a);b.style.bottom="0";b.style.left="0";b.style.position="fixed";b.style.width=W(100,110).toString()+"%";b.style.zIndex=W(2147483544,2147483644).toString();b.style["background-color"]=ma(249,259,242,252,219,229);b.style["box-shadow"]="0 0 12px #888";b.style.color=ma(0,10,0,10,0,10);b.style.display= "flex";b.style["justify-content"]="center";b.style["font-family"]="Roboto, Arial";c=X(a);c.style.width=W(80,85).toString()+"%";c.style.maxWidth=W(750,775).toString()+"px";c.style.margin="24px";c.style.display="flex";c.style["align-items"]="flex-start";c.style["justify-content"]="center";d=Q(a.j.g,"IMG");d.className=A();d.src=ia;d.style.height="24px";d.style.width="24px";d.style["padding-right"]="16px";var e=X(a),f=X(a);f.style["font-weight"]="bold";f.textContent=ja;var h=X(a);h.textContent=ka;Y(a, e,f);Y(a,e,h);Y(a,c,d);Y(a,c,e);Y(a,b,c);a.g=b;a.h.body.appendChild(a.g);b=W(1,5);for(c=0;c<b;c++)d=X(a),a.h.body.appendChild(d),a.i.push(d)},Y=function(a,b,c){for(var d=W(1,5),e=0;e<d;e++){var f=X(a);b.appendChild(f)}b.appendChild(c);c=W(1,5);for(d=0;d<c;d++)e=X(a),b.appendChild(e)},W=function(a,b){return Math.floor(a+Math.random()*(b-a))},ma=function(a,b,c,d,e,f){return"rgb("+W(Math.max(a,0),Math.min(b,255)).toString()+","+W(Math.max(c,0),Math.min(d,255)).toString()+","+W(Math.max(e,0),Math.min(f, 255)).toString()+")"},X=function(a){a=Q(a.j.g,"DIV");a.className=A();return a},U=function(a,b){0>=b||null!=a.g&&0!=a.g.offsetHeight&&0!=a.g.offsetWidth||(na(a),T(a),r.setTimeout(function(){return U(a,b-1)},50))},na=function(a){var b=a.i;var c="undefined"!=typeof Symbol&&Symbol.iterator&&b[Symbol.iterator];b=c?c.call(b):{next:aa(b)};for(c=b.next();!c.done;c=b.next())(c=c.value)&&c.parentNode&&c.parentNode.removeChild(c);a.i=[];(b=a.g)&&b.parentNode&&b.parentNode.removeChild(b);a.g=null};var pa=function(a,b,c,d,e){var f=oa(c),h=function(l){l.appendChild(f);r.setTimeout(function(){f?(0!==f.offsetHeight&&0!==f.offsetWidth?b():a(),f.parentNode&&f.parentNode.removeChild(f)):a()},d)},g=function(l){document.body?h(document.body):0<l?r.setTimeout(function(){g(l-1)},e):b()};g(3)},oa=function(a){var b=document.createElement("div");b.className=a;b.style.width="1px";b.style.height="1px";b.style.position="absolute";b.style.left="-10000px";b.style.top="-10000px";b.style.zIndex="-10000";return b};var L=function(a){J.call(this,a)};q(L,J);var qa=function(a){J.call(this,a)};q(qa,J);var ra=function(a,b){this.l=a;this.m=new R(a.document);this.g=b;this.i=K(this.g,1);b=M(this.g,2);this.o=x(K(b,4)||"");this.h=!1;b=M(this.g,13);b=x(K(b,4)||"");this.j=new la(a.document,b,K(this.g,12))};ra.prototype.start=function(){sa(this)}; var sa=function(a){ta(a);S(a.m,a.o,3,!1,function(){a:{var b=a.i;var c=r.btoa(b);if(c=r[c]){try{var d=O(P,r.atob(c))}catch(e){b=!1;break a}b=b===K(d,1)}else b=!1}b?Z(a,K(a.g,14)):(Z(a,K(a.g,8)),V(a.j))},function(){pa(function(){Z(a,K(a.g,7));V(a.j)},function(){return Z(a,K(a.g,6))},K(a.g,9),K(a.g,10),K(a.g,11))})},Z=function(a,b){a.h||(a.h=!0,a=new a.l.XMLHttpRequest,a.open("GET",b,!0),a.send())},ta=function(a){var b=r.btoa(a.i);a.l[b]&&Z(a,K(a.g,5))};(function(a,b){r[a]=function(c){for(var d=[],e=0;e<arguments.length;++e)d[e-0]=arguments[e];r[a]=da;b.apply(null,d)}})("__h82AlnkH6D91__",function(a){"function"===typeof window.atob&&(new ra(window,O(qa,window.atob(a)))).start()});}).call(this); window.__h82AlnkH6D91__("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"); </script> <script src="/static/js/jquery_360.min.js?543516150322"></script> <script> // waitForTriggerHandler() is library for queuing up javascript to be stored and then executed when a trigger // function is called. You can push() any number of functions which will be stored unless and until trigger() // is called. Once trigger() is called any future functions that you push() in will be executed immediately. // It is safe to call .trigger() multiple times. Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?262317060225"></script> <script type="text/javascript"> var divecounter_settings = {}; divecounter_settings.showSignupAd = true; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; informaData = {"canonicalUrl": "https://www.retaildive.com/news/nike-kim-kardashian-skims-brand-launch/740204/", "pageIsSponsored": false, "pageSponsor": "", "contentAuthor": "Cara Salpini", "contentPubDate": "2025-02-18 12:40:51", "pageID": "newspost 740228", "pageTitle": "Nike launches brand with Kim Kardashian\u2019s Skims", "pageType": "brief", "primaryTerm": "Brand Strategy", "secondaryTerm": "Retail"}; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.marketingdive.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <meta name="sailthru.title" content="Nike launches brand with Kim Kardashian’s Skims" /> <meta name="sailthru.post_type" content="Brief" /> <meta name="sailthru.dive_awards" content="False" /> <meta name="sailthru.post_updated" content="False" /> <meta name="lytics:topics" content="Brand Strategy, Retail" /> <meta name="robots" content="max-image-preview:large"> <meta name="news_keywords" content="Brand Strategy,brand-strategy"/> <script type="text/javascript"> /** Stolen from http://stackoverflow.com/questions/24816/escaping-html-strings-with-jquery **/ $(document).ready(function () { //"Tweet this" pullquote sections // This is used in the processing of 'tweet this' pull quotes function escapeHtml(string) { var entityMap = { "&": "&", "<": "<", ">": ">", '"': '"', "'": ''', "/": '/' }; return String(string).replace(/[&<>"'\/]/g, function (s) { return entityMap[s]; }); } // Process the twitter pullquote sections: // * create the link // * create the text ('tweet this quote') for the link $(".pquote").each(function (index) { var j_words; if ($(this).data('twitter-text') != 'undefined') { j_words = $(this).children('.tweetwords').first(); } else { j_words = $(this).data('twitter-text'); } var j_replace = $(this).children('.tweetquote').first(); var clean_text = escapeHtml(j_words.text()); var link_attributes = 'href="https://twitter.com/intent/tweet?text=' + clean_text + '%20https%3A//www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/' + '" class="popup button twitter" data-sharebutton="tweet_quote" data-shareusing="twitter"'; var img = '<img src="/static/img/social_icons/twitter-follow-icon.png?102717100918" alt="Share on Twitter" loading="lazy">'; var link = '<a ' + link_attributes + '>Tweet this quote' + img + '</a>'; j_replace.html(link); }); }); </script> <script type="module" src="/static/js/dist/signupReferrer.bundle.js?325815190225" ></script> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?325815190225"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?325815190225"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard' || event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } googletag.pubads().setTargeting("topics", ["Brand Strategy","brand-strategy"]); googletag.pubads().setTargeting("tags", ["marketing-tag-retail"]); if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); googletag.pubads().setTargeting("newspost_type", "Brief"); googletag.pubads().setTargeting("articleID", "740228"); googletag.pubads().setTargeting("slug", "nike kim kardashian skims brand launch"); googletag.pubads().setTargeting("is_sponsored", "false" ); // Don't show skyscraper ads on full-width articles googletag.pubads().setTargeting("show_skyscraper", "true"); // Set ad targeting on the trendline to show the ads designated for it var isTopicPage = window.location.pathname.indexOf('/topic/') !== -1; if(isTopicPage) { googletag.pubads().setTargeting('is_topics_page', 'true'); } googletag.pubads().setCentering(true); googletag.pubads().collapseEmptyDivs(false); // Whether to collapse the slots even before the ads are fetched. googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script>window.fallbackAds = '[{\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/retail\u002Dmarketing/498/?utm_source\u003DMD\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/XxIAGKZA7zMcfZyyHNzuEa6qtIHpiss5J5p1h2wuvCU/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzUzMzk5Njc0XzEuanBn.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022The top trends in retail marketing\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022Top stories that underscore the leading influences on retail marketing,\u005Cu00a0including\u005Cu00a0Gen Z, pop culture and generative AI.\u0022}, {\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/ai\u002Dand\u002Dmarketing\u002Ddata/513/?utm_source\u003DMD\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/rIuq4yIwlKnQd5qASn9JcJo5NeRaoCt68qHMZKD2xH8/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EYXRhX2NlbnRlcl9zZXJ2ZXJfcm9vbV8tX05vdi5fNF8yMDI0LmpwZw\u003D\u003D.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022AI\u005Cu2019s impact on marketing strategies\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to\u005Cu00a0better manage\u005Cu00a0troves of data.\u005Cu00a0\u0022}]'</script> <script type="module" src="/static/js/dist/onBoardDiagnostics.bundle.js?325815190225" ></script>   <script src="https://d12v9rtnomnebu.cloudfront.net/informa_banner/techtarget-informa-banner.min.js"></script> </head> <body class=" flush-top article-page news topic- brand-strategy "> <techtarget-informa-banner theme="light" language="en" class="no-print"></techtarget-informa-banner>  <a href="#skip-link-target" class="button button--loud skip-nav-link" tabindex="1">Skip to main content</a>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-55G8WRR" height="0" width="0" style="display:none;visibility:hidden"> </iframe></noscript>  <div id="prestitial-init" style="display: none;" class="prestitial-init"></div> <div id="prestitial-outer" class="prestitial content-overlay" style="display:none;"> <section class="site-menu" aria-label="Site menu"> <div class="site-menu-inner"> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg" alt="Marketing Dive" class="pub-logo"> </div> </section> <section class="paychek-page-wrapper row"> <div class="paychek-button large-4 large-push-8 columns"> <div> CONTINUE TO SITE ➞ </div> </div> <div class="paychek large-8 large-pull-4 columns"> <div id="paychekgoeshere"></div> <script data-cfasync="false" type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.showOverlay(); } </script> <script type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.initialize(7); prestitialAds.setPrestitialPossibleCookie(); var prestitial_ad_is_loaded = false; var prestitial_ad_is_empty = false; googletag.cmd.push(function () { googletag.pubads().addEventListener('slotRenderEnded', function (event) { if (event.slot.getAdUnitPath() == '/21662595662/marketingdive/marketingdiveprestitial') { if (event.isEmpty || prestitialAds.testingNoAd()) { prestitial_ad_is_empty = true; prestitialAds.closePrestitial(); } else { prestitial_ad_is_loaded = true; $.modal.close(); $('div#prestitial-init').hide(); // hide the all white overlay prestitialAds.setCookie( "_prestitialViewed", (new Date()).getTime(), prestitialAds.daysBetweenPrestitial ); } } }); }); if (prestitialAds.testingNoAd()) { } else { waitToLoadAds.push(function() { googletag.cmd.push(function () { googletag.display('paychekgoeshere'); }); }); } setTimeout( function () { if (!prestitial_ad_is_loaded && !prestitialAds.overrideTimeout()) { if (!prestitial_ad_is_empty) { // if the prestitial is already hidden, then don't hide it again. if (!prestitialAds.prestitialAdIsClosed()) { prestitialAds.closePrestitial(); prestitialAds.logClosePrestitialAdBy('failed'); } } } else if (!prestitialAds.overrideTimeout()) { setTimeout( function () { // if the prestitial is already hidden, then don't hide it again. if (!prestitialAds.prestitialAdIsClosed()) { prestitialAds.closePrestitial(); prestitialAds.logClosePrestitialAdBy('timeout'); } }, prestitialAds.timeoutSeconds() ); } else { } }, 2900 ); prestitialAds.sentPrestitialEligibleEvent(); } else if (typeof prestitialAds !== 'undefined' && !prestitialAds.pageIsPrestitialEligible()){ prestitialAds.closePrestitial(); } </script> </div> </section> </div> <div id="signup-inter" class="modal_dialog" style="display:none;"> <form id="signup-inter-form" class="form-basic" name="signup-inter-form" action="/signup/" method="POST"> <input type="hidden" name="signup_box_location" value="interstitial"> <input type="hidden" name="signup_initial_url_path" value=""> <h1> Don't miss tomorrow's marketing industry news </h1> <p class="interstitial-text"> Let Marketing Dive's free newsletter keep you informed, straight from your inbox. </p> <p class="form-error__message" id="interstitial-error"></p> <div id="form-interstitial"> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_77954e_email"> <div id="newsletter-list-section"> <ul id="id_77954e_site_newsletters" class="list-no-bullets"> <li><label for="id_77954e_site_newsletters_0"><input type="checkbox" name="site_newsletters" value="7" class="list-no-bullets" id="id_77954e_site_newsletters_0"> Daily Dive <span class="secondary-label">M-F</span></label> </li> <li><label for="id_77954e_site_newsletters_1"><input type="checkbox" name="site_newsletters" value="105" class="list-no-bullets" id="id_77954e_site_newsletters_1"> Mobile Weekly <span class="secondary-label">Every Thursday</span></label> </li> <li><label for="id_77954e_site_newsletters_2"><input type="checkbox" name="site_newsletters" value="1815" class="list-no-bullets" id="id_77954e_site_newsletters_2"> Agencies Weekly <span class="secondary-label">Every Monday</span></label> </li> </ul> </div> <div id="interstitial-consent-container"> <input name="user_consent" value="1" id="id_user_consent" type="checkbox"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </div> </div> <input id="signup-inter-submit" class="email_submit submit button" type="submit" data-role="none" value="Subscribe today"> </form> </div>  <div class="leaderboard-wrap"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdiveleaderboard-desktop"></div> <div id='dfp-leaderboard-desktop' style="min-height: 90px"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop') { googletag.display('dfp-leaderboard-desktop'); } }) }); </script> </div> </div> </div> <div class="page-container"> <header role="banner"> <nav id="top" class="site-menu" aria-label="Site menu"> <div class="site-menu-inner">  <div class="pub-logo-wrapper"> <a href="/" class="analytics t-dash-navigation"> <img class="pub-logo" src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg" alt="Marketing Dive" height="28"> </a> </div>  <div class="menu-content-wrapper"> <ul class="desktop-menu-main"> <li> <a href="/deep-dive/" class="nav-menu-item analytics t-deepdive-navigation">Deep Dive</a> </li> <li> <a href="/library/" class="nav-menu-item analytics t-library-navigation">Library</a> </li> <li> <a href="/events/" class="nav-menu-item analytics t-events-navigation">Events</a> </li> <li> <a href="/press-release/" class="nav-menu-item analytics t-press-releases-navigation">Press Releases</a> </li> <li class="topics top-nav-dropdown-item"> <button class="nav-menu-item topics-dropdown-item"> Topics <span class="dropdown-toggle-arrow"></span> </button> </li> </ul>  <a href="/signup/?signup_location=header" class="nav-menu-item nav-signup-button mobile-nav-signup-button analytics t-signup-navigation button"> Subscribe </a> <button class="mobile-menu-toggle"> <img src="/static/img/menu_icons/menu.svg?273117231121" alt="menu" loading="lazy"> </button>  <ul class="desktop-menu-sub list-no-bullets"> <li> <button class="search-toggle search-button-front analytics t-search-navigation-top"> <img src="/static/img/menu_icons/search.svg?320116291121" alt="search" width="16" height="16" loading="lazy"> <span class="sub-link">Search</span> </button> </li> <li> <a href="/signup/?signup_location=header" class="nav-menu-item nav-signup-button desktop-nav-signup-button analytics t-signup-navigation button"> <img src="/static/img/email_icons/mail.svg?273117231121" width="16" height="11" loading="lazy" alt=""> Subscribe </a> </li> </ul> </div> </div> </nav> </header> <div class="menu-search js-search-hide"> <div class="menu-search-inner-wrapper row"> <form action="/search/" method="GET" data-ajax="false"> <label for="search-desktop"> <span class="screen-reader-text search">Search</span> </label> <input id="search-desktop" type="search" name="q" placeholder="Search" data-role="none"> <button type="submit" value="" data-role="none" class="search-button-front analytics t-search-navigation-drawer"> <img src="/static/img/menu_icons/search.svg?320116291121" alt="search" height="16" width="16" loading="lazy"> </button> <img class="close" src="/static/img/menu_icons/close.svg?273117231121" width="16" height="16" alt="close search" loading="lazy"> </form> </div> </div> <nav class="topics menu-bar" aria-label="Menu bar"> <ul class="list-no-bullets"> <li> <a class="analytics t-topic-navigation-brand-strategy" href="/topic/brand-strategy/">Brand Strategy</a> </li> <li> <a class="analytics t-topic-navigation-mobile-marketing" href="/topic/mobile-marketing/">Mobile</a> </li> <li> <a class="analytics t-topic-navigation-creative" href="/topic/creative/">Creative</a> </li> <li> <a class="analytics t-topic-navigation-Social-media-marketing" href="/topic/Social-media-marketing/">Social Media</a> </li> <li> <a class="analytics t-topic-navigation-Video-marketing" href="/topic/Video-marketing/">Video</a> </li> <li> <a class="analytics t-topic-navigation-agencies" href="/topic/agencies/">Agencies</a> </li> <li> <a class="analytics t-topic-navigation-analytics" href="/topic/analytics/">Data/Analytics</a> </li> <li> <a class="analytics t-topic-navigation-influencer-marketing" href="/topic/influencer-marketing/">Influencer Marketing</a> </li> <li> <a class="analytics t-topic-navigation-marketing-tech" href="/topic/marketing-tech/">Ad Tech</a> </li> <li> <a class="analytics t-topic-navigation-cmo-corner" href="/topic/cmo-corner/">CMO Corner</a> </li> </ul> </nav> <script type="module" src="/static/js/dist/navSignupHelper.bundle.js?325815190225" ></script> <script> window.siteName = 'Marketing Dive'; </script> <div class="search-overlay"></div> <div class="page-wrapper"> <div class="page-inner-wrapper" id="skip-link-target"> <div class="row"> <div class="medium-10 medium-centered large-12"> <section id="main-content" class="main-content large-8 columns"> <link rel="preload" as="image" href="https://imgproxy.divecdn.com/-XasMA2MNSPf1lqyh2q23wYlV6X0za8qCt-wBV_YnMo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp" imagesrcset="https://imgproxy.divecdn.com/ApOQQEDj49LyAy0ZwtvPav8JbUjKu6FjSI4WjNhsLhw/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp 400w, https://imgproxy.divecdn.com/EjT0LPgoIDcFjMvJTme00KxHqFgliRbjmTywsUYLFnA/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp 800w, https://imgproxy.divecdn.com/-XasMA2MNSPf1lqyh2q23wYlV6X0za8qCt-wBV_YnMo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp 1200w, https://imgproxy.divecdn.com/9oNoT91SPNOntSCZTflBomEFInGI4jTDKk17wLYANzc/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp 1600w" imagesizes="(min-width: 64em) 60vw, 100vw" alt=""> <article class="brief"> <div class="first-page-pdf">  <div class="printed-branding"> <span class="promoted-branded-copy">An article from</span> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/printer_friendly/marketingdive.jpg" alt="site logo"> </div> <div class="article-title-wrapper"> <div class="post-label-wrapper"> <span class="post-label post-label--medium "> Dive Brief </span> </div> <h1 class="display-heading-04"> Nike launches brand with Kim Kardashian’s Skims </h1> <p>NikeSkims will be available this spring with an assortment of training apparel, footwear and accessories.</p> </div> <div class="byline"> <div class="article-byline"> <div class="date date-bottom-border"> <span class="published-info"> Published Feb. 18, 2025 </span> </div> <div class="byline-row "> <div class="author "> <div class="author-row author-row-flex"> <a href="https://www.retaildive.com/editors/csalpini/"> <img class="author-img-round analytics t-article-byline-author" src="https://d1b6lhn2ymmy1x.cloudfront.net/journalist-headshots/retail/salpini-cara-circle-150x150.png" alt="Cara Salpini's headshot"> </a> <div class="author-name author-name-with-headshot"> <a rel="author" href="https://www.retaildive.com/editors/csalpini/" class="analytics t-article-byline-author">Cara Salpini</a> <span class="author-title">Senior Editor</span> </div> </div> </div> <div class="social-share"> <ul class="social-icon-list"> <li> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A//www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/&title=Nike%20launches%20brand%20with%20Kim%20Kardashian%E2%80%99s%20Skims" aria-label="Share article to Linkedin" class="social-icon analytics t-article-byline-social-linkedin"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="Post to LinkedIn"> <span class="social-icon__text">post</span> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/" aria-label="Share article to Facebook" class="social-icon analytics t-article-byline-social-facebook"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="Share on Facebook"> <span class="social-icon__text">share</span> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=Nike%20launches%20brand%20with%20Kim%20Kardashian%E2%80%99s%20Skims%20https%3A//www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/%20via%20@marketingdive" aria-label="Share article to X/Twitter" class="social-icon analytics t-article-byline-social-twitter"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="Post on X"> <span class="social-icon__text">post</span> </a> </li> <li> <a href="javascript:window.print()" aria-label="Print article" class="social-icon js-social-icon-print"> <img src="/static/img/social_icons/article_page/print.svg?440116200824" alt="Print this page"> <span class="social-icon__text">print</span> </a> </li> <li> <a href="/cdn-cgi/l/email-protection#d7e884a2b5bdb2b4a3ea99bebcb2f2e5e7bbb6a2b9b4bfb2a4f2e5e7b5a5b6b9b3f2e5e7a0bea3bff2e5e79cbebaf2e5e79cb6a5b3b6a4bfbeb6b9f292e5f2efe7f2eeeea4f2e5e784bcbebaa4f1b6baa7ec95b8b3aeeabfa3a3a7a4f2e496f8f8a0a0a0f9bab6a5bcb2a3beb9b0b3bea1b2f9b4b8baf8b9b2a0a4f8b9bebcb2fabcbebafabcb6a5b3b6a4bfbeb6b9faa4bcbebaa4fab5a5b6b9b3fabbb6a2b9b4bff8e0e3e7e5e5eff8" aria-label="Share article with email" class="social-icon analytics t-article-byline-social-email"> <img src="/static/img/social_icons/article_page/email.svg?092716141024" alt="Email this page"> <span class="social-icon__text">email</span> </a> </li> <li> <a href="/selfservice/article-licensing/submit/?newspostUrl=https://www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/" aria-label="License article" class="social-icon js-social-icon-license analytics t-article-byline-social-licensing"> <img src="/static/img/social_icons/article_page/cart.svg?092716141024" alt="License this article"> <span class="social-icon__text">license</span> </a> </li> </ul> </div> </div> </div> </div> <figure class="inside_story"> <div class="figure_content article-hero-img"> <img class="" src="https://imgproxy.divecdn.com/-XasMA2MNSPf1lqyh2q23wYlV6X0za8qCt-wBV_YnMo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/ApOQQEDj49LyAy0ZwtvPav8JbUjKu6FjSI4WjNhsLhw/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp 400w, https://imgproxy.divecdn.com/EjT0LPgoIDcFjMvJTme00KxHqFgliRbjmTywsUYLFnA/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp 800w, https://imgproxy.divecdn.com/-XasMA2MNSPf1lqyh2q23wYlV6X0za8qCt-wBV_YnMo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp 1200w, https://imgproxy.divecdn.com/9oNoT91SPNOntSCZTflBomEFInGI4jTDKk17wLYANzc/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp 1600w" sizes="(min-width: 64em) 60vw, 100vw" alt="Nike Skims logo" > </div> <figcaption class="inside_story_caption"> <span class="caption_text"> Nike’s partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers. </span> <span class="source_text"> Courtesy of Nike </span> </figcaption> </figure> </div> <div class="row"> <div class="article-large-12 columns article-wrapper"> <div class="print-wrapper"> <div class="cloned-story"> <p>First published on</p> <a href='http://www.retaildive.com' class="analytics t-article-byline-cloned" target="_blank"> <img class="cloned-image" src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png" alt="Retail Dive"> </a> </div> <div class=" large medium article-body"> <h3>Dive Brief:</h3> <ul> <li>In a bid for the women’s market, <a href="https://about.nike.com/en/newsroom/releases/nikeskims-official-announcement">Nike and Skims are launching a new brand together</a>, the companies announced on Tuesday. Aptly dubbed NikeSkims, the first collection from the brand will hit select stores and Nike’s website in the spring. </li> <li>Next year, NikeSkims will expand globally, including entering new markets, stores and wholesale partners. The brand will be available in extended sizing and cover “every dimension of athleticism, from the elite to the everyday,” per a Nike press release.</li> <li>Using the trademarks of both brands, NikeSkims aims to blend sports performance with style and says it will create training products “crafted to fit the body’s every curve, enhancing its natural form.” Products will include apparel, footwear and accessories.</li> </ul> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid1-mobile"></div> <div id="dfp-hybrid1-mobile"> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid1-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid2-desktop"></div> <div id="dfp-hybrid2-desktop"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid2-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <h3>Dive Insight:</h3> <p>Nike’s partnership with Skims <a href="https://www.retaildive.com/news/50-years-in-nikes-gameplan-for-winning-with-women/624302/">builds on a yearslong effort</a> to connect more deeply with female shoppers. In the past, that’s included <a href="https://www.retaildive.com/news/for-nike-the-future-of-sneaker-innovation-is-female/518162/">improving its sneaker assortment for women</a> and simplifying its leggings and bra offerings, among other efforts. Now, it includes tapping into the power of Kim Kardashian.</p> <p>Skims, which was founded by the reality TV star in 2019, has <a href="https://www.retaildive.com/news/kim-kardashian-skims-reaches-4-billion-valuation-dtc/688400/">swiftly grown its valuation</a> and reach, including <a href="https://www.retaildive.com/news/kim-kardashians-skims-launches-mens/697634/">launching into men’s</a> two years ago and <a href="https://www.retaildive.com/news/kim-kardashians-skims-opens-first-permanent-store-georgetown-washington-dc/719088/">opening its first permanent store</a> in Washington, D.C.’s Georgetown neighborhood last year. The brand has also dabbled in athletics, <a href="https://www.retaildive.com/news/kim-kardashian-skims-official-underwear-partner-nba-wnba-usa-basketball/698428/">signing a deal to become the underwear partner</a> of the NBA, WNBA and USA Basketball in 2023. Skims has <a href="https://www.retaildive.com/news/wnba-players-star-in-skims-latest-campaign/716445/">featured both men’s and women’s athletes in its marketing</a> as well, though NikeSkims is for now focused only on women.</p> <p>“Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian, co-founder and chief creative officer for Skims, said in a statement. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered.”</p> <figure class="inside_story"> <div class="figure_content"> <div><img alt="A Nike employee badge featuring Kim Kardashian." data-imagemodel="174614" src="https://imgproxy.divecdn.com/-g80qEcqCDC3natE08ov8ih2pADgGs8AXHq7Q5XB_uY/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9raW0ta2FyZGFzaGlhbi1uaWtlc2tpbXMtYmFkZ2UtNHg1Mi5qcGVn.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Kim Kardashian said NikeSkims is the culmination of a shared vision between the two brands.</div> <div class="source_text">Courtesy of Nike</div> <div class="clearfix"> </div> </figcaption> </figure> <p>For Nike’s part, NikeSkims aims to bring a new generation to athletics and deliver something unique to the market, per the release. It also helps build on Nike’s past support for women, according to Amy Montagne, vice president and general manager of Nike Women’s.</p> <p>“No footwear or apparel brand delivers the level of support Nike provides to women’s sport and movement,” Montagne said in a statement. “With NikeSkims, we’re deepening that support, listening to the voices of our athletes and women around the world and meeting their needs with a unique and disruptive point of view rooted in strength and style.”</p> <p>Montagne <a href="https://www.retaildive.com/news/nike-taps-new-head-womens-dei/644440/">took over leadership of Nike’s women’s business</a> two years ago after leading the brand’s Asia Pacific and Latin America region. While the <a href="https://www.retaildive.com/news/nikes-womens-business-grows-by-double-digits-in-2019/557887/">growth of Nike’s women’s business</a> has often been a focal point in prior years, even amid <a href="https://www.retaildive.com/news/behind-closed-doors-the-friction-between-the-nike-brand-and-its-corporat/561608/">corporate culture challenges that spoke otherwise</a>, new CEO Elliott Hill has a host of other priorities on his plate. Taking the helm at a tough time for Nike, which is <a href="https://www.retaildive.com/news/nike-losing-share-among-teens-gen-z/729446/">losing share with young shoppers</a> and <a href="https://www.retaildive.com/news/nike-sales-fall-rebuild-wholesale-partnerships/736175/">posting regular revenue losses</a>, Hill in December said the brand would focus on reinvesting in storytelling, cutting down on promotions and building its wholesale partnerships back up after an overinvestment in DTC.</p> </div> <div class="post-article-wrapper"> <div class="share-buttons"> <ul class="social-button-list"> <li> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A//www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/&title=Nike%20launches%20brand%20with%20Kim%20Kardashian%E2%80%99s%20Skims" class="social-button analytics t-article-end-social-linkedin" title="Post"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="Post to LinkedIn"> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/" class="social-button analytics t-article-end-social-facebook" title="Share"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="Share on Facebook"> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=Nike%20launches%20brand%20with%20Kim%20Kardashian%E2%80%99s%20Skims%20https%3A//www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/%20via%20@marketingdive" class="social-button analytics t-article-end-social-twitter" title="Post"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="Post to X"> </a> </li> <li> <a href="javascript:window.print()" class="social-button js-social-button-print" title="Print"> <img src="/static/img/social_icons/article_page/print.svg?440116200824" alt="Print this page"> </a> </li> <li> <a href="/cdn-cgi/l/email-protection#f6c9a583949c939582cbb89f9d93d3c4c69a978398959e9385d3c4c69484979892d3c4c6819f829ed3c4c6bd9f9bd3c4c6bd97849297859e9f9798d3b3c4d3cec6d3cfcf85d3c4c6a59d9f9b85d0979b86cdb499928fcb9e82828685d3c5b7d9d9818181d89b97849d93829f9891929f8093d895999bd998938185d9989f9d93db9d9f9bdb9d97849297859e9f9798db859d9f9b85db9484979892db9a978398959ed9c1c2c6c4c4ced9" class="social-button analytics t-article-end-social-email" title="Email"> <img src="/static/img/social_icons/article_page/email.svg?092716141024" alt="Email this page"> </a> </li> <li class="article-licensing-item"> <a href="/selfservice/article-licensing/submit/?newspostUrl=https://www.marketingdive.com/news/nike-kim-kardashian-skims-brand-launch/740228/" class="article-licensing-button js-social-button-license analytics t-article-end-social-licensing" title="License"> <img src="/static/img/social_icons/article_page/cart.svg?092716141024" alt="License this article"> <span class="social-button__text">purchase licensing rights</span> </a> </li> </ul> </div> <div class="post-article-topics"> <div> <span>Filed Under:</span> <span><a class="topic analytics t-article-end-topic" href="/topic/brand-strategy/">Brand Strategy</a></span> </div> </div> </div> </div> </div> </div> </article> <section class="signup call-out elevated-footer standard-newspost-mobile show-small show-medium hide-large"> <div class="row"> <div class="large-11 medium-11 medium-centered columns footer-signup" style="display: flex"> <div class="footer-signup__content"> <h3>Marketing Dive news delivered to your inbox</h3> <p class="subhead">Get the free daily newsletter read by industry experts</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_34c9df_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_34c9df_email"> </label> <input type="hidden" name="signup_box_location" value="elevated_footer"> <input type="hidden" name="signup_initial_url_path" value="/news/nike-kim-kardashian-skims-brand-launch/740228/"> <input type="hidden" name="signup_internal_referrer"> <input type="hidden" name="signup_external_referrer"> <input type="hidden" name="referral_url"> <input type="hidden" name="js_enabled" value="0" id="id_34c9df_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-7"> <span class="newsletter-title">Daily Dive</span> <span class="secondary-label">M-F</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-105"> <span class="newsletter-title">Mobile Weekly</span> <span class="secondary-label">Every Thursday</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-1815"> <span class="newsletter-title">Agencies Weekly</span> <span class="secondary-label">Every Monday</span> </label> </li> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-elevated_footer" value="1" class="checkbox"/> <label for="id_user_consent-elevated_footer"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?325815190225" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="footer-signup__image"> <img class="desktop-image" src="/static/img/article-signup.png?320916100822" width="275" height="275" loading="lazy" alt="Daily Dive newsletter example"> </div> </div> </div> </section> <div class="sidebar-box hide-large editors-pick-footer-mobile"> <h3 class="sidebar-box__header"> Editors' picks </h3> <ul class="feed"> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-1" href="/news/google-wont-deprecate-kill-cookies-chrome-advertising/722053/"> <img class="" src="https://imgproxy.divecdn.com/EG-JifFpPBOzeiTD0q18LlmNR3HCSf9t6NUp0ewmiss/g:nowe:0:534/c:6000:3389/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkzODc2NTM2LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/RmkriaQMYgu1Z-Tg1mMtQtuPw8BaXkut4gymABf07Ig/g:nowe:0:534/c:6000:3389/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkzODc2NTM2LmpwZw==.webp 300w, https://imgproxy.divecdn.com/hBERYsGghwdv8X7ekzU4WAmf-uAFrJs-mb_mUx_ZtB4/g:nowe:0:534/c:6000:3389/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkzODc2NTM2LmpwZw==.webp 600w, https://imgproxy.divecdn.com/EG-JifFpPBOzeiTD0q18LlmNR3HCSf9t6NUp0ewmiss/g:nowe:0:534/c:6000:3389/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkzODc2NTM2LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A sign is posted in front of a Google office on April 26, 2022 in San Francisco, California. Google parent company Alphabet will report first quarter earnings today after the closing bell." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Justin Sullivan via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/google-wont-deprecate-kill-cookies-chrome-advertising/722053/" class="analytics t-edfooter-edpicks-1"> And just like that, Google won’t be deprecating cookies. What now? </a> </h3> <p class="feed__description hide-small show-large">The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.</p> <div class="secondary-label"> By Chris Kelly • <span class="secondary-label">July 23, 2024</span> </div> </div> </li> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-2" href="/news/latest-tiktok-ban-bill-means-for-marketers-bytedance/710871/"> <img class="" src="https://imgproxy.divecdn.com/RD807FgUwzWb4EHyYifbiTnZdxsJol9F2PogzdPX5Wc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDgxMTAzMTE2LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/9eXsSqapt236VdrXLpEVhYptkHMHeCFZW3WsYr368GA/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDgxMTAzMTE2LmpwZw==.webp 300w, https://imgproxy.divecdn.com/RAqc8Pwkq9daK05CgSNiGLPO_pJ9o3LiUNrd280fPFE/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDgxMTAzMTE2LmpwZw==.webp 600w, https://imgproxy.divecdn.com/RD807FgUwzWb4EHyYifbiTnZdxsJol9F2PogzdPX5Wc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDgxMTAzMTE2LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Individuals hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Anna Moneymaker / Staff via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/latest-tiktok-ban-bill-means-for-marketers-bytedance/710871/" class="analytics t-edfooter-edpicks-2"> Why the latest TikTok ban attempt is different — and what it means for marketers </a> </h3> <p class="feed__description hide-small show-large">A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.</p> <div class="secondary-label"> By Jessica Deyo • <span class="secondary-label">March 21, 2024</span> </div> </div> </li> </ul> </div> </section> <aside class="sidebar large-4 columns"> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid1-desktop"></div> <div id='dfp-hybrid1-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid1-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="signup sidebar-signup-box hide-small show-large" data-box-priority="0"> <h3 class="sidebar-signup-box__header">Get the free newsletter</h3> <p class="sidebar-signup-box__description">Subscribe to Marketing Dive for top news, trends & analysis</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_e448a1_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_e448a1_email"> </label> <input type="hidden" name="signup_box_location" value="sidebar"> <input type="hidden" name="signup_initial_url_path" value="/news/nike-kim-kardashian-skims-brand-launch/740228/"> <input type="hidden" name="signup_internal_referrer"> <input type="hidden" name="signup_external_referrer"> <input type="hidden" name="referral_url"> <input type="hidden" name="js_enabled" value="0" id="id_e448a1_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-sidebar-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox" /> <label for="newsletter-sidebar-checkbox-7"> <span class="newsletter-title">Daily Dive</span> <span class="secondary-label">M-F</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-sidebar-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox" /> <label for="newsletter-sidebar-checkbox-105"> <span class="newsletter-title">Mobile Weekly</span> <span class="secondary-label">Every Thursday</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-sidebar-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox" /> <label for="newsletter-sidebar-checkbox-1815"> <span class="newsletter-title">Agencies Weekly</span> <span class="secondary-label">Every Monday</span> </label> </li> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-sidebar" value="1" class="checkbox"/> <label for="id_user_consent-sidebar"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?325815190225" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="subscriber-demographics demographics-form" id="demographics-box-sidebar"></div> <script src="/static/js/subscriberDemographicsForm.js?450216090125"></script> <script> var siteName = 'Marketing Dive' || null; if (siteName) { setupFormCallbackAndCreateFormIfSub(siteName, 'sidebar'); } </script> <div class="sidebar-box" data-box-priority="2"> <h3 class="sidebar-box__header sidebar-box__header--loud"> Most Popular </h3> <ol class="sidebar-box-list sidebar-box-list--ordered"> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-1 hide-small show-large" href="/news/dove-first-humorous-advertising-moist-aversion/740481/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/X97pcQyWIybwc_LwL6seElWLavJlWdLGTCEosgNY6ac/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tb2lzdC5wbmc=.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/YQzleuoc9DB0onoU5OAnA58LriX3qSzQlUKLyd1enO4/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tb2lzdC5wbmc=.webp 300w, https://imgproxy.divecdn.com/X97pcQyWIybwc_LwL6seElWLavJlWdLGTCEosgNY6ac/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tb2lzdC5wbmc=.webp 600w" sizes="25vw" alt="A group of women sitting at a table watch a presentation for Dove's new moist-themed mascot and advertising." loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-1 sidebar-box-list__item-title" href="/news/dove-first-humorous-advertising-moist-aversion/740481/">Dove’s first crack into humorous ads riffs on ‘moist’ aversion </a>  </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-2 hide-small show-large" href="/news/coca-cola-marketing-simply-pop-first-ever-prebiotic-soda/739986/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/tBGl1fG8Q2LiGCdmsGGEOHYtZWeFuMvhGkk0ogEmfBE/g:nowe:0:14/c:3200:1807/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zaW1wbHlwb3BfMDItZmFtaWx5LXBvcC1jYW5fMTE3M1BMQVRFLTUtQ0FOLUZBTUlMWS5qcGc=.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/YREWbSazb-NcaYqbYRjMiP_-pJsvv3ZkB0q5pIo1rV4/g:nowe:0:14/c:3200:1807/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zaW1wbHlwb3BfMDItZmFtaWx5LXBvcC1jYW5fMTE3M1BMQVRFLTUtQ0FOLUZBTUlMWS5qcGc=.webp 300w, https://imgproxy.divecdn.com/tBGl1fG8Q2LiGCdmsGGEOHYtZWeFuMvhGkk0ogEmfBE/g:nowe:0:14/c:3200:1807/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zaW1wbHlwb3BfMDItZmFtaWx5LXBvcC1jYW5fMTE3M1BMQVRFLTUtQ0FOLUZBTUlMWS5qcGc=.webp 600w" sizes="25vw" alt="Simply Pop line-up" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-2 sidebar-box-list__item-title" href="/news/coca-cola-marketing-simply-pop-first-ever-prebiotic-soda/739986/">How Coca-Cola is marketing Simply Pop, its first prebiotic soda </a>  </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-3 hide-small show-large" href="/news/cmos-reluctant-to-adopt-generative-ai-gartner/740332/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/H78xuysHz71eGAKOeFsugYfPPVX8tA7epHyFlMnDbvg/g:nowe:0:217/c:2119:1197/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTY3ODYxOTA2LmpwZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/CeKudfXCZNg7Hpa20MorSevSVGNgaEvBxlIqiFZ26jU/g:nowe:0:217/c:2119:1197/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTY3ODYxOTA2LmpwZw==.webp 300w, https://imgproxy.divecdn.com/H78xuysHz71eGAKOeFsugYfPPVX8tA7epHyFlMnDbvg/g:nowe:0:217/c:2119:1197/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTY3ODYxOTA2LmpwZw==.webp 600w" sizes="25vw" alt="Apps for generative AI tools, including ChatGPT, Gemini and Copilot, are pictured on an Apple iPhone on Aug. 22, 2024 in Toronto, Canada." loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-3 sidebar-box-list__item-title" href="/news/cmos-reluctant-to-adopt-generative-ai-gartner/740332/">27% of CMOs remain reluctant to adopt generative AI: Gartner </a>  </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-4 hide-small show-large" href="/news/dollar-shave-club-klaviyo-crm-consumer-brands/740292/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/9YQg-yD085W9lcXfAvlXu3uSoVs8HTrlcV9FRbG78k4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9kc2MuanBlZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/ZvddRhOz8GO-YzxXnKeZT10Qrf5R8B2xjlpwEA6A-q8/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9kc2MuanBlZw==.webp 300w, https://imgproxy.divecdn.com/9YQg-yD085W9lcXfAvlXu3uSoVs8HTrlcV9FRbG78k4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9kc2MuanBlZw==.webp 600w" sizes="25vw" alt="Dollar Shave Club products" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-4 sidebar-box-list__item-title" href="/news/dollar-shave-club-klaviyo-crm-consumer-brands/740292/">Why Dollar Shave Club picked a CRM purpose-built for consumer brands </a>  </div> </li> </ol> </div> <div class="sidebar-box hide-small show-large" data-box-priority="4"> <h3 class="sidebar-box__header">Library resources</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/playbook-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Playbook</div> <a class="analytics t-library-sidebar-item-1 sidebar-box-list__item-title" target="_blank" href="https://cstoredive.tradepub.com/c/pubRD.mpl?secure=1&sr=pp&_t=pp%3A&qf=w_defa7913&ch=Library&utm_source=MD&utm_medium=Library&utm_campaign=Shep"> How C-Stores Can Boost Revenue With In-Store Technology </a> <span class="sponsor-label__leading-text secondary-label">Custom content for </span> <span class="sponsor-label__name secondary-label">Shep Digital Solutions</span> </div> </li> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--loud'> <img src="/static/img/lib_icons/trendline.svg?353714160519" height="25" width="25" alt="editorial resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Trendline</div> <a class="analytics t-library-sidebar-item-2 sidebar-box-list__item-title" target="_blank" href="https://www.marketingdive.com/trendline/retail-marketing/498/?utm_source=MD&utm_medium=Library&utm_campaign=FetchRewards"> The top trends in retail marketing </a> <span class="sponsor-label__leading-text secondary-label">Supported by </span> <span class="sponsor-label__name secondary-label">Fetch Rewards</span> </div> </li> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/webinar-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Webinar - on demand</div> <a class="analytics t-library-sidebar-item-3 sidebar-box-list__item-title" target="_blank" href="http://resources.industrydive.com/winning-in-the-attention-economy?utm_source=MD&utm_medium=Library&utm_campaign=Canva"> Winning in the Attention Economy: Strategies to Break Through the Noise </a> <span class="sponsor-label__leading-text secondary-label">Custom content for </span> <span class="sponsor-label__name secondary-label">Canva</span> </div> </li> </ul> <a class="analytics t-library-sidebar-all sidebar-box__cta" aria-label="View all library items" href="/library/">View all</a> </div> <div class="sidebar-box js-pressrelease-sidebar-box" data-box-priority=" 6 "> <h3 class="sidebar-box__header">Company Announcements</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20250220-poppi-bookingcom-dunkin-achieve-biggest-super-bowl-ad-impact-yougov-re/"> <div class="sidebar-box-list__thumbnail-container"> <img alt="YouGov America logo" height="48" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_48,w_48/v1740064507/press_release/assets/company_logos/yougov-logo-250x250_edicrf.jpg" width="48"/> </div> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20250220-poppi-bookingcom-dunkin-achieve-biggest-super-bowl-ad-impact-yougov-re/">Poppi, Booking.com, Dunkin’ achieve biggest Super Bowl ad impact: YouGov report</a> <span class="secondary-label"> From YouGov America </span> </div> </li> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20250210-ads-from-nfl-jeep-and-he-gets-us-are-most-emotionally-engaging-ads-from-su-1/"> <div class="sidebar-box-list__thumbnail-container"> <img alt="DAIVID logo" height="48" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_48,w_48/v1739202506/press_release/assets/company_logos/New_DAIVID_Logo_1_gb4pko.png" width="48"/> </div> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20250210-ads-from-nfl-jeep-and-he-gets-us-are-most-emotionally-engaging-ads-from-su-1/">Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, Accor…</a> <span class="secondary-label"> From DAIVID </span> </div> </li> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20250207-twipla-kicks-off-2025-with-new-features-wix-partnership-expansion/"> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20250207-twipla-kicks-off-2025-with-new-features-wix-partnership-expansion/">TWIPLA Kicks Off 2025 with New Features, Wix Partnership Expansion</a> <span class="secondary-label"> From TWIPLA </span> </div> </li> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20250210-invocas-signal-ai-studio-makes-it-fast-and-easy-for-marketers-to-deploy-ai-1/"> <div class="sidebar-box-list__thumbnail-container"> <img alt="Invoca logo" height="48" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_48,w_48/v1739215392/press_release/assets/company_logos/Invoca-Logo_Default_p61sfm.png" width="48"/> </div> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20250210-invocas-signal-ai-studio-makes-it-fast-and-easy-for-marketers-to-deploy-ai-1/">Invoca’s Signal AI Studio Makes It Fast and Easy for Marketers to Deploy AI That Connects Onli…</a> <span class="secondary-label"> From Invoca </span> </div> </li> </ul> <span class="sidebar-box__cta"> <a class="analytics t-pr-sidebar-all" aria-label="View all press release items" href="/press-release/">View all</a> | <a class="analytics t-pr-sidebar-start" href="/press-release/get-started/">Post a press release</a> </span> </div> <div class="sidebar-box hide-small show-large" data-box-priority="8"> <h3 class="sidebar-box__header">What We're Reading</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item"> <img src="https://www.google.com/s2/favicons?domain=https%3A//www.adweek.com/brand-marketing/unleashed-brands-pat-otoole-cmo-burger-king/" height="16" width="16" alt="" loading="lazy"> <span class="label label--soft">Adweek</span> <a class="analytics t-wwr-sidebar-item sidebar-box-list__item-title" href="https://www.adweek.com/brand-marketing/unleashed-brands-pat-otoole-cmo-burger-king/" target="_blank"> Pat O’Toole Leaves Burger King To Join Unleashed Brands As CMO <img src="/static/img/offsite.svg?141716111021" class="off-site-link" alt="offsite link" height="12" width="12" loading="lazy"> </a> </li> <li class="sidebar-box-list__item"> <img src="https://www.google.com/s2/favicons?domain=https%3A//adage.com/article/media/youtube-plans-lower-priced-ad-free-version-paid-video-tier/2602921" height="16" width="16" alt="" loading="lazy"> <span class="label label--soft">Ad Age</span> <a class="analytics t-wwr-sidebar-item sidebar-box-list__item-title" href="https://adage.com/article/media/youtube-plans-lower-priced-ad-free-version-paid-video-tier/2602921" target="_blank"> YouTube plans lower-priced, ad-free version of paid video tier <img src="/static/img/offsite.svg?141716111021" class="off-site-link" alt="offsite link" height="12" width="12" loading="lazy"> </a> </li> <li class="sidebar-box-list__item"> <img src="https://www.google.com/s2/favicons?domain=https%3A//digiday.com/media-buying/amazon-ads-to-change-url-transparency-and-reporting-after-high-profile-csam-report-from-adalytics/" height="16" width="16" alt="" loading="lazy"> <span class="label label--soft">Digiday</span> <a class="analytics t-wwr-sidebar-item sidebar-box-list__item-title" href="https://digiday.com/media-buying/amazon-ads-to-change-url-transparency-and-reporting-after-high-profile-csam-report-from-adalytics/" target="_blank"> Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics <img src="/static/img/offsite.svg?141716111021" class="off-site-link" alt="offsite link" height="12" width="12" loading="lazy"> </a> </li> </ul> <a class="analytics t-wwr-sidebar-all sidebar-box__cta" aria-label="View all what we are reading items" href="/what-we-are-reading">View all</a> </div> <div class="sidebar-box hide-small show-large" data-box-priority="10"> <h3 class="sidebar-box__header">Events</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex"> <div class="sidebar-box-list__events-date sidebar-box-list__events-date--editorial "> <span class="sidebar-box-list__events-date__day sidebar-box-list__events-date__day--editorial "> 26 </span> <span class="sidebar-box-list__events-date__month sidebar-box-list__events-date__month--editorial "> FEB </span> </div> <div class="sidebar-box-title-container__events"> <span class="label label--loud"> Virtual Event | 2 p.m. ET </span> <a class="analytics t-events-sidebar-item sidebar-box-list__item-title sidebar-box-list__item-title--spaced" href="https://events.industrydive.com/events/ais-role-in-marketing-for-2025?utm_source=MD&utm_medium=Event&utm_campaign=Q12025MarketingDiveLive" target="_blank" rel="noopener noreferrer">Assessing AI’s Role in Marketing for 2025 </a> <span class="label label--weak-italic">Presented by Marketing Dive</span> </div> </li> <li class="sidebar-box-list__item flex"> <div class="sidebar-box-list__events-date "> <span class="sidebar-box-list__events-date__day "> 13 </span> <span class="sidebar-box-list__events-date__month "> MAR </span> </div> <div class="sidebar-box-title-container__events"> <span class="label label--soft"> Webinar | 2 p.m. ET </span> <a class="analytics t-events-sidebar-item sidebar-box-list__item-title sidebar-box-list__item-title--spaced" href="https://resources.industrydive.com/the-future-of-nutrition?utm_source=MD&utm_medium=Event&utm_campaign=BlackSwanData" target="_blank" rel="noopener noreferrer">The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends </a> <span class="label label--weak-italic">Presented by Black Swan Data</span> </div> </li> <li class="sidebar-box-list__item flex"> <div class="sidebar-box-list__events-date sidebar-box-list__events-date--editorial "> <span class="sidebar-box-list__events-date__day sidebar-box-list__events-date__day--editorial "> 23 </span> <span class="sidebar-box-list__events-date__month sidebar-box-list__events-date__month--editorial "> APR </span> </div> <div class="sidebar-box-title-container__events"> <span class="label label--loud"> Virtual Event | 2 p.m. ET </span> <a class="analytics t-events-sidebar-item sidebar-box-list__item-title sidebar-box-list__item-title--spaced" href="https://events.industrydive.com/events/connected-tv-marketing?utm_source=MD&utm_medium=Event&utm_campaign=Q22025MarketingDiveLive" target="_blank" rel="noopener noreferrer">Sharpening the picture on connected TV marketing </a> <span class="label label--weak-italic">Presented by Marketing Dive</span> </div> </li> </ul> <div class="sidebar-box__cta"> <a class="analytics t-events-sidebar-all" href="/events/">View all</a> | <a class="analytics t-events-sidebar-start " href="/selfservice/event-listings/contact">Promote an event</a> </div> </div> <div class="sidebar-box hide-small show-large" data-box-priority="8"> <h3 class="sidebar-box__header">Industry Intel</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item"> <a class="analytics t-intel-sidebar-item sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/nextgen-ecommerce-search?utm_source=MD&utm_medium=Library&utm_campaign=GridDynamics"> Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers </a> <span class="secondary-label secondary-label--all-caps">Webinar</span> <span class="secondary-label">•</span> <span class="secondary-label">Provided by GroupBy, Grid Dynamics, and Google Cloud</span> </li> <li class="sidebar-box-list__item"> <a class="analytics t-intel-sidebar-item sidebar-box-list__item-title" target="_blank" href="http://resources.industrydive.com/master-the-art-of-driving-webinar-registration-and-attendance?utm_source=MD&utm_medium=Library&utm_campaign=ON"> Master the Art of Driving Webinar Registration and Attendance </a> <span class="secondary-label secondary-label--all-caps">Webinar - on demand</span> <span class="secondary-label">•</span> <span class="secondary-label">Provided by ON24</span> </li> <li class="sidebar-box-list__item"> <a class="analytics t-intel-sidebar-item sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/retail-data-strategy-failing"> Why your Retail Data Strategy is Failing … And How to Fix it </a> <span class="secondary-label secondary-label--all-caps">Webinar - on demand</span> <span class="secondary-label">•</span> <span class="secondary-label">Provided by Blueshift</span> </li> </ul> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid3-desktop"></div> <div id='dfp-hybrid3-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid3-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid3'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </aside> </div> </div> </div>  <section class="pre-footer"> <section class="signup call-out elevated-footer hide-small hide-medium show-large"> <div class="row"> <div class="large-11 medium-11 medium-centered columns footer-signup" style="display: flex"> <div class="footer-signup__content"> <h3>Marketing Dive news delivered to your inbox</h3> <p class="subhead">Get the free daily newsletter read by industry experts</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_23f0e8_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_23f0e8_email"> </label> <input type="hidden" name="signup_box_location" value="elevated_footer"> <input type="hidden" name="signup_initial_url_path" value="/news/nike-kim-kardashian-skims-brand-launch/740228/"> <input type="hidden" name="signup_internal_referrer"> <input type="hidden" name="signup_external_referrer"> <input type="hidden" name="referral_url"> <input type="hidden" name="js_enabled" value="0" id="id_23f0e8_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-7"> <span class="newsletter-title">Daily Dive</span> <span class="secondary-label">M-F</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-105"> <span class="newsletter-title">Mobile Weekly</span> <span class="secondary-label">Every Thursday</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-1815"> <span class="newsletter-title">Agencies Weekly</span> <span class="secondary-label">Every Monday</span> </label> </li> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-elevated_footer" value="1" class="checkbox"/> <label for="id_user_consent-elevated_footer"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?325815190225" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="footer-signup__image"> <img class="desktop-image" src="/static/img/article-signup.png?320916100822" width="275" height="275" loading="lazy" alt="Daily Dive newsletter example"> </div> </div> </div> </section> <section class="hide-small hide-medium show-large pressrelease-section"> <div class="row pressrelease-footer-box js-pressrelease-footer-box"> <div class="large-12 columns"> <div class="row"> <div class="large-12 columns pressrelease-footer-header"> <h2 class="uppercase-heading-02 pressrelease-footer__heading">Company Announcements</h2> </div> </div> <div class="row"> <div class="large-12 columns pressrelease-footer__cta-links"> <a class="analytics t-pr-edfooter-all" aria-label="View all press release items" href="/press-release/">View all</a> | <a class="analytics t-pr-edfooter-start" href="/press-release/get-started/">Post a press release</a> </div> </div> <div class="row pressrelease-footer__item-list"> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20250220-poppi-bookingcom-dunkin-achieve-biggest-super-bowl-ad-impact-yougov-re/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20250220-poppi-bookingcom-dunkin-achieve-biggest-super-bowl-ad-impact-yougov-re/"> <div class="pressrelease-footer-item__title"> Poppi, Booking.com, Dunkin’ achieve biggest Super Bowl ad impact: YouGov report </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From YouGov America</div> <div class="press-release-date">February 20, 2025</div> </div> <span> <img alt="YouGov America logo" class="pressrelease-footer-item__logo" height="50" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_50,w_50/v1740064507/press_release/assets/company_logos/yougov-logo-250x250_edicrf.jpg" width="50"/> </span> </div> </div> </a> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20250210-ads-from-nfl-jeep-and-he-gets-us-are-most-emotionally-engaging-ads-from-su-1/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20250210-ads-from-nfl-jeep-and-he-gets-us-are-most-emotionally-engaging-ads-from-su-1/"> <div class="pressrelease-footer-item__title"> Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, Accor… </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From DAIVID</div> <div class="press-release-date">February 10, 2025</div> </div> <span> <img alt="DAIVID logo" class="pressrelease-footer-item__logo" height="50" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_50,w_50/v1739202506/press_release/assets/company_logos/New_DAIVID_Logo_1_gb4pko.png" width="50"/> </span> </div> </div> </a> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20250207-twipla-kicks-off-2025-with-new-features-wix-partnership-expansion/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20250207-twipla-kicks-off-2025-with-new-features-wix-partnership-expansion/"> <div class="pressrelease-footer-item__title"> TWIPLA Kicks Off 2025 with New Features, Wix Partnership Expansion </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From TWIPLA</div> <div class="press-release-date">February 07, 2025</div> </div> </div> </div> </a> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20250210-invocas-signal-ai-studio-makes-it-fast-and-easy-for-marketers-to-deploy-ai-1/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20250210-invocas-signal-ai-studio-makes-it-fast-and-easy-for-marketers-to-deploy-ai-1/"> <div class="pressrelease-footer-item__title"> Invoca’s Signal AI Studio Makes It Fast and Easy for Marketers to Deploy AI That Connects Onli… </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From Invoca</div> <div class="press-release-date">February 11, 2025</div> </div> <span> <img alt="Invoca logo" class="pressrelease-footer-item__logo" height="50" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_50,w_50/v1739215392/press_release/assets/company_logos/Invoca-Logo_Default_p61sfm.png" width="50"/> </span> </div> </div> </a> </div> </div> </div> </section> <div class="row editors-pick-footer hide-small show-large"> <div class="columns medium-7"> <div class="row"> <div class="columns medium-12"> <div class="editors-pick-footer__title"> Editors' picks </div> <ul class="feed"> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-1" href="/news/google-wont-deprecate-kill-cookies-chrome-advertising/722053/"> <img class="" src="https://imgproxy.divecdn.com/EG-JifFpPBOzeiTD0q18LlmNR3HCSf9t6NUp0ewmiss/g:nowe:0:534/c:6000:3389/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkzODc2NTM2LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/RmkriaQMYgu1Z-Tg1mMtQtuPw8BaXkut4gymABf07Ig/g:nowe:0:534/c:6000:3389/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkzODc2NTM2LmpwZw==.webp 300w, https://imgproxy.divecdn.com/hBERYsGghwdv8X7ekzU4WAmf-uAFrJs-mb_mUx_ZtB4/g:nowe:0:534/c:6000:3389/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkzODc2NTM2LmpwZw==.webp 600w, https://imgproxy.divecdn.com/EG-JifFpPBOzeiTD0q18LlmNR3HCSf9t6NUp0ewmiss/g:nowe:0:534/c:6000:3389/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkzODc2NTM2LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A sign is posted in front of a Google office on April 26, 2022 in San Francisco, California. Google parent company Alphabet will report first quarter earnings today after the closing bell." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Justin Sullivan via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/google-wont-deprecate-kill-cookies-chrome-advertising/722053/" class="analytics t-edfooter-edpicks-1"> And just like that, Google won’t be deprecating cookies. What now? </a> </h3> <p class="feed__description hide-small show-large">The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.</p> <div class="secondary-label"> By Chris Kelly • <span class="secondary-label">July 23, 2024</span> </div> </div> </li> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-2" href="/news/latest-tiktok-ban-bill-means-for-marketers-bytedance/710871/"> <img class="" src="https://imgproxy.divecdn.com/RD807FgUwzWb4EHyYifbiTnZdxsJol9F2PogzdPX5Wc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDgxMTAzMTE2LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/9eXsSqapt236VdrXLpEVhYptkHMHeCFZW3WsYr368GA/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDgxMTAzMTE2LmpwZw==.webp 300w, https://imgproxy.divecdn.com/RAqc8Pwkq9daK05CgSNiGLPO_pJ9o3LiUNrd280fPFE/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDgxMTAzMTE2LmpwZw==.webp 600w, https://imgproxy.divecdn.com/RD807FgUwzWb4EHyYifbiTnZdxsJol9F2PogzdPX5Wc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDgxMTAzMTE2LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Individuals hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Anna Moneymaker / Staff via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/latest-tiktok-ban-bill-means-for-marketers-bytedance/710871/" class="analytics t-edfooter-edpicks-2"> Why the latest TikTok ban attempt is different — and what it means for marketers </a> </h3> <p class="feed__description hide-small show-large">A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.</p> <div class="secondary-label"> By Jessica Deyo • <span class="secondary-label">March 21, 2024</span> </div> </div> </li> </ul> </div> </div> </div> <div class="columns medium-4"> <div class="row newsposts-by-topic"> <div class="columns medium-12"> <div class="editors-pick-footer__title"> Latest in Brand Strategy </div> <div class="newsposts-by-topic-section"> <ul class="feed"> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-1" href="/news/campaign-trail-sprite-lock-in-anthony-edwards-kevin-garnett/740160/"> <img class="" src="https://imgproxy.divecdn.com/mbaskiBLJiZOZDCwOuMYrjY8G6_9ltMxPGifAzBbfNc/g:nowe:0:0/c:1440:813/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TcHJpdGVfQWx3YXlzT2JleV9Mb2NrSW5fNHgzX1Byb1Jlc19KTC4wMV8wMF8xOV8wNS5TdGlsbDAwMi5qcGc=.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/nlYLqpeZZYVvuE_BeET9-o-QHHoFlYURoSgvGLxt9JQ/g:nowe:0:0/c:1440:813/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TcHJpdGVfQWx3YXlzT2JleV9Mb2NrSW5fNHgzX1Byb1Jlc19KTC4wMV8wMF8xOV8wNS5TdGlsbDAwMi5qcGc=.webp 300w, https://imgproxy.divecdn.com/mbaskiBLJiZOZDCwOuMYrjY8G6_9ltMxPGifAzBbfNc/g:nowe:0:0/c:1440:813/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TcHJpdGVfQWx3YXlzT2JleV9Mb2NrSW5fNHgzX1Byb1Jlc19KTC4wMV8wMF8xOV8wNS5TdGlsbDAwMi5qcGc=.webp 600w" sizes="25vw" alt="Anthony Edwards and Kevin Garnett for Sprite" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-1" href="/news/campaign-trail-sprite-lock-in-anthony-edwards-kevin-garnett/740160/"> Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett </a> </div> <div class="secondary-label"> By Chris Kelly </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-2" href="/news/dove-first-humorous-advertising-moist-aversion/740481/"> <img class="" src="https://imgproxy.divecdn.com/X97pcQyWIybwc_LwL6seElWLavJlWdLGTCEosgNY6ac/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tb2lzdC5wbmc=.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/YQzleuoc9DB0onoU5OAnA58LriX3qSzQlUKLyd1enO4/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tb2lzdC5wbmc=.webp 300w, https://imgproxy.divecdn.com/X97pcQyWIybwc_LwL6seElWLavJlWdLGTCEosgNY6ac/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tb2lzdC5wbmc=.webp 600w" sizes="25vw" alt="A group of women sitting at a table watch a presentation for Dove's new moist-themed mascot and advertising." loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-2" href="/news/dove-first-humorous-advertising-moist-aversion/740481/"> Dove’s first crack into humorous ads riffs on ‘moist’ aversion </a> </div> <div class="secondary-label"> By Peter Adams </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-3" href="/news/dollar-shave-club-klaviyo-crm-consumer-brands/740292/"> <img class="" src="https://imgproxy.divecdn.com/9YQg-yD085W9lcXfAvlXu3uSoVs8HTrlcV9FRbG78k4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9kc2MuanBlZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/ZvddRhOz8GO-YzxXnKeZT10Qrf5R8B2xjlpwEA6A-q8/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9kc2MuanBlZw==.webp 300w, https://imgproxy.divecdn.com/9YQg-yD085W9lcXfAvlXu3uSoVs8HTrlcV9FRbG78k4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9kc2MuanBlZw==.webp 600w" sizes="25vw" alt="Dollar Shave Club products" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-3" href="/news/dollar-shave-club-klaviyo-crm-consumer-brands/740292/"> Why Dollar Shave Club picked a CRM purpose-built for consumer brands </a> </div> <div class="secondary-label"> By Chris Kelly </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-4" href="/news/cmos-reluctant-to-adopt-generative-ai-gartner/740332/"> <img class="" src="https://imgproxy.divecdn.com/H78xuysHz71eGAKOeFsugYfPPVX8tA7epHyFlMnDbvg/g:nowe:0:217/c:2119:1197/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTY3ODYxOTA2LmpwZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/CeKudfXCZNg7Hpa20MorSevSVGNgaEvBxlIqiFZ26jU/g:nowe:0:217/c:2119:1197/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTY3ODYxOTA2LmpwZw==.webp 300w, https://imgproxy.divecdn.com/H78xuysHz71eGAKOeFsugYfPPVX8tA7epHyFlMnDbvg/g:nowe:0:217/c:2119:1197/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTY3ODYxOTA2LmpwZw==.webp 600w" sizes="25vw" alt="Apps for generative AI tools, including ChatGPT, Gemini and Copilot, are pictured on an Apple iPhone on Aug. 22, 2024 in Toronto, Canada." loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-4" href="/news/cmos-reluctant-to-adopt-generative-ai-gartner/740332/"> 27% of CMOs remain reluctant to adopt generative AI: Gartner </a> </div> <div class="secondary-label"> By Peter Adams </div> </div> </li> </ul> </div> </div> </div> </div> </div> </section> <hr class="footer-hr"> <footer> <div class="custom-article-footer"> <div class="row columns"> <div class="footer-grid"> <div class="footer-links"> <a href="https://www.industrydive.com"> <img class="pub-logo-footer" src="https://d12v9rtnomnebu.cloudfront.net/logo/corporate/ID_black.svg" alt="Industry Dive Logo" height="28" loading="lazy"/> </a> <ul class="social-icon-list social-icon-list__footer"> <li> <a href="https://www.linkedin.com/company/marketing-dive-digital-&-online-marketing-news-and-tips" aria-label="Industry Dive LinkedIn" class="social-icon-footer analytics t-sitefooter-linkedin"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="linkedin icon"> </a> </li> <li> <a href="https://www.facebook.com/MarketingDive/" aria-label="Industry Dive Facebook" class="social-icon-footer analytics t-sitefooter-facebook"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="facebook icon"> </a> </li> <li> <a href="https://twitter.com/marketingdive" aria-label="Industry Dive X/Twitter" class="social-icon-footer analytics t-sitefooter-twitter"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="x icon"> </a> </li> <li> <a href="https://www.marketingdive.com/feeds/news/" aria-label="Industry Dive RSS feed" class="social-icon-footer analytics t-sitefooter-rss"> <img src="/static/img/social_icons/article_page/rss.svg?440116200824" alt="rss feed icon"> </a> </li> </ul> </div> <div class="link-wrapper"> <div class="footer-links"> <h4 class="uppercase-heading-01">Explore</h4> <ul class="list-no-bullets"> <li> <a href="/about/" class="analytics t-about-sitefooter">About</a> </li> <li> <a href="/editors/" class="analytics t-editors-sitefooter">Editorial Team</a> </li> <li> <a href="/contact/" class="analytics t-feedback-sitefooter">Contact Us</a> </li> <li> <a href="/signup/?signup_location=footer-list&signup_path=/news/nike-kim-kardashian-skims-brand-launch/740228/" class="analytics t-signup-sitefooter">Newsletter</a> </li> <li> <a href="/selfservice/article-licensing/submit/" class="analytics t-licensing-sitefooter">Purchase Licensing Rights</a> </li> <li> <a class="analytics t-pr-sitefooter-all" href="/press-release/">Press Releases</a> </li> <li> <a href="/what-we-are-reading/" class="analytics t-wwr-sitefooter">What We're Reading</a> </li> <li> <a href="/cpm-calculator-app/" class="analytics t-cpm-sitefooter">CPM Calculator</a> </li> </ul> </div> <div class="second-column"> <div class="footer-links"> <h4 class="uppercase-heading-01">Reach our audience</h4> <ul class="list-no-bullets"> <li> <a href="/advertise/" class="analytics t-advertising-sitefooter">Advertising</a> </li> <li> <a class="analytics t-pr-sitefooter-all" href="/press-release/get-started/">Post a press release</a> </li> <li> <a class="analytics t-events-sitefooter-start" href="/selfservice/event-listings/contact">Promote an event</a> </li> </ul> </div> <div class="footer-links"> <h4 class="uppercase-heading-01">Related Publications</h4> <ul class="list-no-bullets"> <li> <a href="https://www.retaildive.com/" class="analytics t-sitefooter-related-retail-dive">Retail Dive</a> </li> <li> <a href="https://www.socialmediatoday.com/" class="analytics t-sitefooter-related-social-media-today">Social Media Today</a> </li> </ul> </div> </div> </div> </div> </div> </div> </footer> <hr class="footer-hr"> <div class="baseline-footer-wrapper"> <div> <div> Industry Dive is an Informa TechTarget business. </div> </div> <div class="baseline-footer"> © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. | View our <a href="https://www.industrydive.com/industries/">other publications</a> | <a href="https://www.techtarget.com/privacy-policy/">Privacy policy</a> | <a href="https://www.techtarget.com/terms-of-use/">Terms of use</a> | <a href="https://www.industrydive.com/takedown-policy/">Take down policy</a>. <br> <a href="#" onclick="Osano.cm.showDrawer('osano-cm-dom-info-dialog-open')">Cookie Preferences / Do Not Sell</a> </div> <div class="informa-legal-notice"> This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world's technology buyers and sellers. All copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.'s registered office is 275 Grove St. Newton, MA 02466. </div> </div> </div> </div>  <nav class="mobile-menu"> <div class="mm-top-bar"> <button class="mobile-menu-toggle"> <img src="/static/img/menu_icons/close.svg?273117231121" width="20" height="20" alt="close menu"/> </button> <div class="mm-search"> <form action="/search/" method="GET" data-ajax="false"> <label for="search-mobile"> <span class="screen-reader-text">Search</span> <input id="search-mobile" type="search" name="q" placeholder="Search" data-role="none"> </label> <button type="submit" value="" data-role="none" class="search-button-front analytics t-search-navigation-mobile"> <img src="/static/img/menu_icons/search.svg?320116291121" width="15" height="15" alt="search"> </button> </form> </div> </div> <ul class="mm-list list-no-bullets"> <li> <a href="/" class="analytics t-dash-navigation-mobile"> <span>Home</span> </a> </li> <li class="mm-accordion"> <button> <span>Topics</span> <span class="accordion-toggle-arrow"> <img src="/static/img/menu_icons/chevron_down.svg?102717100918" width="16" height="9" alt="down arrow" loading="lazy"> </span> </button> <ul class="list-no-bullets"> <li> <a class="analytics t-topic-navigation-mobile-brand-strategy" href="/topic/brand-strategy/">Brand Strategy</a> </li> <li> <a class="analytics t-topic-navigation-mobile-mobile-marketing" href="/topic/mobile-marketing/">Mobile</a> </li> <li> <a class="analytics t-topic-navigation-mobile-creative" href="/topic/creative/">Creative</a> </li> <li> <a class="analytics t-topic-navigation-mobile-Social-media-marketing" href="/topic/Social-media-marketing/">Social Media</a> </li> <li> <a class="analytics t-topic-navigation-mobile-Video-marketing" href="/topic/Video-marketing/">Video</a> </li> <li> <a class="analytics t-topic-navigation-mobile-agencies" href="/topic/agencies/">Agencies</a> </li> <li> <a class="analytics t-topic-navigation-mobile-analytics" href="/topic/analytics/">Data/Analytics</a> </li> <li> <a class="analytics t-topic-navigation-mobile-influencer-marketing" href="/topic/influencer-marketing/">Influencer Marketing</a> </li> <li> <a class="analytics t-topic-navigation-mobile-marketing-tech" href="/topic/marketing-tech/">Ad Tech</a> </li> <li> <a class="analytics t-topic-navigation-mobile-cmo-corner" href="/topic/cmo-corner/">CMO Corner</a> </li> </ul> </li> <li> <a href="/deep-dive/" class="analytics t-deepdive-navigation-mobile"> <span>Deep Dive</span> </a> </li> <li> <a href="/library/" class="analytics t-library-navigation-mobile"> <span>Library</span> </a> </li> <li> <a href="/events/" class="analytics t-events-navigation-mobile"> <span>Events</span> </a> </li> <li> <a href="/press-release/" class="analytics t-press-releases-navigation-mobile"> <span>Press Releases</span> </a> </li> </ul> <section class="signup mm-signup"> <div class="row"> <div class="large-9 medium-10 medium-centered columns"> <h3 class="display-heading-03 display-heading-03--loud">Get Marketing Dive in your inbox</h3> <p class="subhead">The free newsletter covering the top industry headlines</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_14d86a_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_14d86a_email"> </label> <input type="hidden" name="signup_box_location" value="integrated_menu"> <input type="hidden" name="signup_initial_url_path" value="/news/nike-kim-kardashian-skims-brand-launch/740228/"> <input type="hidden" name="signup_internal_referrer"> <input type="hidden" name="signup_external_referrer"> <input type="hidden" name="referral_url"> <input type="hidden" name="js_enabled" value="0" id="id_14d86a_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-integrated_menu-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox" /> <label for="newsletter-integrated_menu-checkbox-7"> <span class="newsletter-title">Daily Dive</span> <span class="secondary-label">M-F</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-integrated_menu-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox" /> <label for="newsletter-integrated_menu-checkbox-105"> <span class="newsletter-title">Mobile Weekly</span> <span class="secondary-label">Every Thursday</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-integrated_menu-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox" /> <label for="newsletter-integrated_menu-checkbox-1815"> <span class="newsletter-title">Agencies Weekly</span> <span class="secondary-label">Every Monday</span> </label> </li> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-integrated_menu" value="1" class="checkbox"/> <label for="id_user_consent-integrated_menu"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?325815190225" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> </div> </section> </nav> <script src="/static/js/news.js?543416080722" async></script> <script> //Add styling for pdf only if admin button is clicked $(".download-promoted-story-button").click(function(){ $("body").addClass("admin-pdf-styling"); }); $(".js-social-button-print, .js-social-icon-print").click(function(){ if ($("body").hasClass("admin-pdf-styling")){ $("body").removeClass("admin-pdf-styling"); } }); </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Nike launches brand with Kim Kardashian’s Skims", "image": [ "https://imgproxy.divecdn.com/DiDLNoFxXxA_Mjb8lGYKsKV6xlel3qqiYF8Urvsv4So/g:ce/rs:fill:1200:1200:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp", "https://imgproxy.divecdn.com/uNLXvSRAwIa2R9E6oShwYN-VRgX_d4Z8aHblS93bZuo/g:ce/rs:fill:1200:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp", "https://imgproxy.divecdn.com/-XasMA2MNSPf1lqyh2q23wYlV6X0za8qCt-wBV_YnMo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OaWtlX1NraW1zX1BST0RfUlVCQkVSX1NUSUxMXzE2eDlfUEhFT05JWF8wMDFfMDAwMDAuanBn.webp" ], "datePublished": "2025-02-18T12:40:51", "dateModified": "", "author": [ { "@type": "Person", "name": "Cara Salpini", "url": "www.marketingdive.comhttps://www.retaildive.com/editors/csalpini/" } ] } </script> <script type="module" src="/static/js/dist/article.bundle.js?325815190225" ></script>  <script type="module" src="/static/js/dist/signupValidation.bundle.js?325815190225" ></script> <script type="module" src="/static/js/dist/gtmEvents.bundle.js?325815190225" ></script>  <script type="module" src="/static/js/dist/smartQuotes.bundle.js?325815190225" ></script> <script src="//platform.twitter.com/oct.js" type="text/javascript"></script> <script type="text/javascript"> if(typeof twttr !== 'undefined' && typeof twttr.conversion !== 'undefined') { twttr.conversion.trackPid('l6guv', { tw_sale_amount: 0, tw_order_quantity: 0 }); } else { window.console && console.log && console.log('twttr undefined; Unable to track twitter retargeting'); } </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=l6guv&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" /> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=l6guv&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" /> </noscript> <script> // Set cookie if we're on mobile app. Expire if we're not. This affects // which template is used to display the site to the user. $(document).ready(function() { // Get integer value of mobileapp param from URL and default to 0 if it doesn't exist var mobileapp = ''; // Set cookie if mobileapp is 1 or 2 or expire cookie if mobileapp == 0 if (mobileapp == '0') { document.cookie = 'mobileapp=; path=/; expires=Thu, 01 Jan 1970 00:00:01 GMT;'; } else if (mobileapp == '1' || mobileapp == '2') { document.cookie = 'mobileapp=' + mobileapp + '; path=/;'; } // There's no need to immediately load or preload print.css since it's not needed on page // load. Therefore, load it when the document is ready var stylesheet=document.createElement("link"); stylesheet.setAttribute("rel", "stylesheet"); stylesheet.setAttribute("type", "text/css"); stylesheet.setAttribute("media", "print"); if (window.location.pathname.includes('trendline')) { stylesheet.setAttribute("href", "/static/css/print_trendline.css?275715190225"); } else { stylesheet.setAttribute("href", "/static/css/print.css?275715190225"); } document.getElementsByTagName("head")[0].appendChild(stylesheet); }); </script>   <script src="https://ak.sail-horizon.com/spm/spm.v1.min.js"></script> <script type="text/javascript"> $(function() { // Sailthru Personalization Engine Setup var sailthru_setup = { customerId: '12ab35a80530ffa5450add9c09f5de04', domain: 'horizon.marketingdive.com', spider: true }; if (window.Sailthru) { Sailthru.init(sailthru_setup); } }); </script> </body> </html>

CINXE.COM

Nike launches brand with Kim Kardashian’s Skims | Marketing Dive