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M112.09,15.29v20.7c0,8.52-5.02,12.01-10.96,12.01c-5.59,0-8.95-3.76-10.22-6.81l4.41-1.83c0.79,1.88,2.71,4.1,5.81,4.1c3.8,0,6.16-2.36,6.16-6.77v-1.66h-0.18c-1.14,1.4-3.32,2.62-6.07,2.62c-5.76,0-11.05-5.02-11.05-11.49c0-6.51,5.28-11.57,11.05-11.57c2.75,0,4.93,1.22,6.07,2.58h0.18v-1.88H112.09z M107.64,26.16c0-4.06-2.71-7.03-6.16-7.03c-3.49,0-6.42,2.97-6.42,7.03c0,4.02,2.93,6.94,6.42,6.94C104.93,33.11,107.64,30.18,107.64,26.16z M120.97,3.06v33.89h-5.07V3.06H120.97z M140.89,29.92l3.93,2.62c-1.27,1.88-4.32,5.11-9.61,5.11c-6.55,0-11.28-5.07-11.28-11.53c0-6.86,4.77-11.53,10.71-11.53c5.98,0,8.91,4.76,9.87,7.34l0.52,1.31l-15.42,6.38c1.18,2.31,3.01,3.49,5.59,3.49C137.79,33.11,139.58,31.84,140.89,29.92zM128.79,25.77l10.31-4.28c-0.57-1.44-2.27-2.45-4.28-2.45C132.24,19.04,128.66,21.31,128.79,25.77z"/> </svg>Analytics </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="http://web.archive.org/web/20221204152737/https://developers.google.com/analytics/devguides/collection" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="Google Analytics APIs"> Measurement </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="http://web.archive.org/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Google Analytics - Universal Analytics for Web (gtag.js)"> Universal Analytics (gtag.js) </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> <li class="devsite-nav-item"> <a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs" class="devsite-nav-title gc-analytics-event devsite-nav-has-children devsite-nav-active" data-category="Site-Wide Custom Events" data-label="Tab: Guides" track-name="guides" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Guides" track-type="navMenu" track-metadata-eventdetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip> Guides </span> <span class="devsite-nav-icon material-icons" data-icon="forward"> </span> </a> </li> </ul> </div> <div class="devsite-mobile-nav-bottom" role="navigation"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Get started</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs"><span class="devsite-nav-text" tooltip>Add gtag.js to your site</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/sending-data" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/sending-data"><span class="devsite-nav-text" tooltip>Send data to Google Analytics</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/setting-values" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/setting-values"><span class="devsite-nav-text" tooltip>Set persistent values</span></a></li></ul></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Measure common user interactions</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/pages" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/pages"><span class="devsite-nav-text" tooltip>Pageviews</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/events" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/events"><span class="devsite-nav-text" tooltip>Events</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/phone-analytics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/phone-analytics"><span class="devsite-nav-text" tooltip>Phone analytics</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/screens" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/screens"><span class="devsite-nav-text" tooltip>App / screen views</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/user-timings" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/user-timings"><span class="devsite-nav-text" tooltip>User timings</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/exceptions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/exceptions"><span class="devsite-nav-text" tooltip>Exceptions</span></a></li></ul></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Advanced</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/cookies-user-id" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/cookies-user-id"><span class="devsite-nav-text" tooltip>Cookies and user identification</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/cross-domain" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/cross-domain"><span class="devsite-nav-text" tooltip>Cross-domain measurement</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/custom-dims-mets" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/custom-dims-mets"><span class="devsite-nav-text" tooltip>Custom dimensions and metrics</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/display-features" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/display-features"><span class="devsite-nav-text" tooltip>Disable advertising features</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/enhanced-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/enhanced-ecommerce"><span class="devsite-nav-text" tooltip>Enhanced ecommerce</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/enhanced-link-attribution" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/enhanced-link-attribution"><span class="devsite-nav-text" tooltip>Enhanced link attribution</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/ip-anonymization" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/ip-anonymization"><span class="devsite-nav-text" tooltip>IP anonymization</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/renaming-the-gtag-object" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/renaming-the-gtag-object"><span class="devsite-nav-text" tooltip>Rename the global object</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/user-opt-out" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/user-opt-out"><span class="devsite-nav-text" tooltip>Disable Analytics for opted-out users</span></a></li></ul></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Solutions</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/validate-with-tag-assistant" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/validate-with-tag-assistant"><span class="devsite-nav-text" tooltip>Check exceptions and custom dimensions and metrics</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/single-page-applications" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/single-page-applications"><span class="devsite-nav-text" tooltip>Single page applications</span></a></li></ul></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Resources</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/cookie-usage" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/cookie-usage"><span class="devsite-nav-text" tooltip>Cookie usage</span></a></li><li class="devsite-nav-item"><a href="/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs/limits-quotas" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/gtagjs/limits-quotas"><span class="devsite-nav-text" tooltip>Limits and quotas</span></a></li></ul></li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" has-book-nav has-sidebar> <div class="devsite-sidebar"> <div class="devsite-sidebar-content"> <devsite-toc class="devsite-nav" role="navigation" aria-label="On this page" depth="2" scrollbars></devsite-toc> <devsite-recommendations-sidebar class="nocontent devsite-nav"> </devsite-recommendations-sidebar> </div> </div> <devsite-content> <article class="devsite-article"> <div class="devsite-banner devsite-banner-announcement" background="/web/20221204152737im_/https://developers.google.com/analytics/devguides/collection/google-yellow"> <div class="devsite-banner-message"> <div class="devsite-banner-message-text"> Universal Analytics (UA) will be deprecated on July 1, 2023, which means it will stop processing data. Analytics 360 properties will stop working on October 1, 2023. <a href="http://web.archive.org/web/20221204152737/https://support.google.com/analytics/answer/10759417">Migrate to Google Analytics 4</a>. </div> </div> </div> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="http://web.archive.org/web/20221204152737/https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail=""> Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="http://web.archive.org/web/20221204152737/https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail=""> Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="http://web.archive.org/web/20221204152737/https://developers.google.com/analytics" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Google Analytics"> Google Analytics </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="http://web.archive.org/web/20221204152737/https://developers.google.com/analytics/devguides/collection" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="4" track-type="globalNav" track-name="breadcrumb" track-metadata-position="4" track-metadata-eventdetail="Google Analytics APIs"> Measurement </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="http://web.archive.org/web/20221204152737/https://developers.google.com/analytics/devguides/collection/gtagjs" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="5" track-type="globalNav" track-name="breadcrumb" track-metadata-position="5" track-metadata-eventdetail="Google Analytics - Universal Analytics for Web (gtag.js)"> Universal Analytics (gtag.js) </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <h1 class="devsite-page-title">Add gtag.js to your site</h1><devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded> </devsite-toc> <div class="devsite-article-body clearfix "> <p>The Google tag (gtag.js) is a JavaScript tagging framework and API that allows you to send event data to Google Analytics, Google Ads, and Google Marketing Platform. This page describes how to use gtag.js to configure a site for Google Analytics. For general (i.e. non-product specific) gtag.js documentation, read the <a href="/web/20221204152737/https://developers.google.com/gtagjs">gtag.js developer guide</a>.</p> <h2 id="install_the_google_tag" data-text="Install the Google tag">Install the Google tag</h2> <p>To install the Google tag, copy the following code and paste it immediately after the <code translate="no" dir="ltr"><head></code> tag on every page of your site. Replace <strong><code translate="no" dir="ltr">GA_TRACKING_ID</code></strong> with the ID of the Google Analytics property to which you want to send data. You need only one snippet per page.</p> <pre id="snippet" class="prettyprint" translate="no" dir="ltr">  <script async src="https://www.googletagmanager.com/gtag/js?id=GA_TRACKING_ID"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){window.dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'GA_TRACKING_ID'); </script> </pre> <p>This snippet loads the gtag.js library, establishes <code translate="no" dir="ltr">GA_TRACKING_ID</code> as the default Google Analytics property ID, and sends a <a href="http://web.archive.org/web/20221204152737/https://support.google.com/analytics/answer/6086080">pageview hit</a> to Google Analytics.</p> <h2 id="disable_pageview_measurement" data-text="Disable pageview measurement">Disable pageview measurement</h2> <p>The default behavior of this snippet is to send a pageview hit to Google Analytics. This is the desired behavior in most cases; pageviews are automatically recorded once you add the snippet to each page on your site. However, if you don’t want the snippet to send a pageview hit to Google Analytics, set the <code translate="no" dir="ltr">send_page_view</code> parameter to <code translate="no" dir="ltr">false</code>:</p> <pre class="prettyprint" translate="no" dir="ltr"><code translate="no" dir="ltr">gtag('config', 'GA_TRACKING_ID', { 'send_page_view': false }); </code></pre> <h2 id="configure_additional_google_analytics_properties" data-text="Configure additional Google Analytics properties">Configure additional Google Analytics properties</h2> <p>By default, the snippet configures a single Google Analytics property. To configure a second Google Analytics property with the Tracking ID <code translate="no" dir="ltr">GA_TRACKING_ID_2</code>, add an additional <code translate="no" dir="ltr">config</code> command:</p> <pre class="prettyprint" translate="no" dir="ltr"><code translate="no" dir="ltr">gtag('config', 'GA_TRACKING_ID_2'); </code></pre> </div> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="http://web.archive.org/web/20221204152737/https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="http://web.archive.org/web/20221204152737/https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. For details, see the <a href="http://web.archive.org/web/20221204152737/https://developers.google.com/site-policies">Google Developers Site Policies</a>. 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