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Stronger Together: Cisco and Splunk’s strategic push for digital resilience - Cisco Blogs
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In prior roles at Cisco, Alexandra led sales transformation efforts and was the COO for the Global Specialist Sales organization, enhancing operational capabilities across 10 technology specializations. As Vice President of Global Collaboration Sales Organization (GCSO), she drove sales for Cisco's Collaboration portfolio and empowered global seller and partner communities. Additionally, as Managing Director, EMEAR Channel Sales, she fostered innovative strategic partnerships to drive sales across key routes-to-market. Before her tenure at Cisco, Alexandra held executive positions at BlackBerry and Yahoo, where she oversaw sales, product, and marketing responsibilities across EMEA, the UK, Africa, and Turkey. Prior to her current role, Alexandra ran the sales transformation of Cisco’s 7,000-person Global Specialist organization—devising the strategy and building critical operational capabilities across ten technology specializations at Cisco. 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Blogs</a> / <span><a href="https://blogs.cisco.com/partner">Partner</a> / <span class="breadcrumb_last" aria-current="page">Stronger Together: Cisco and Splunk’s strategic push for digital resilience</span></span></span></span></p> <div class="blog-post-header"> </div> <article id="post-464874" class="post-464874 post type-post status-publish format-standard has-post-thumbnail hentry category-partner tag-cisco-360-partner-program tag-cisco-partner-summit tag-cisco-partner-summit-2024 tag-cisco-partners tag-cisco-thousandeyes tag-digital-resilience tag-splunk tag-splunk-partnerverse"> <div class="main-content"> <header class="entry-header"> <div class="entry-meta"> November 7, 2024 <a id="post-comments" href="https://blogs.cisco.com/partner/stronger-together-cisco-and-splunks-strategic-push-for-digital-resilience#respond">Leave a Comment</a> <hr> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="blog-post-header"> <div class="thumbnail-avatar"> <div class="post-thumbnail" style="background-image:url(https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/11/Splunk_blog-600x200.png);"> <img src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/03/IL20240315135955-GretchenOHara2_Headshot_2013-150x150.jpg" width="102" height="102" alt="Avatar" class="avatar avatar-102 wp-user-avatar wp-user-avatar-102 photo avatar-default"> <img src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/11/Untitled-2-1-150x150.png" width="102" height="102" alt="Avatar" class="mainauthor avatar avatar-102 wp-user-avatar wp-user-avatar-102 photo avatar-default"> </div> </div> <div class="blog-cat-post-author-container"> <a href=https://blogs.cisco.com/partner><h5>Partner</h5></a> <h1 class="entry-title">Stronger Together: Cisco and Splunk’s strategic push for digital resilience</h1><p class="wordcount"><span class="black">3 min read</span></p> <p> <a href="https://blogs.cisco.com/author/azaguryt" title="Posts by Alexandra Zagury" rel="author">Alexandra Zagury</a>, <a href="https://blogs.cisco.com/author/gohara" title="Posts by Gretchen O'Hara" rel="author">Gretchen O'Hara</a> </p> </div> </div> <!-- .blog-post-header --> <div class="entry-content"> <p>Every organization, no matter its size or sector, demands digital resilience to prevent, detect, and respond to events that could disrupt the delivery of digital experiences and materially harm business outcomes. It’s no longer enough to be digitally capable; resilience is about being ready to adapt, recover, and thrive. This is where Cisco and Splunk coming together shines. Data powers digital resilience, and with Splunk’s data platform integrating into Cisco’s portfolio, this alliance will drive powerful solutions for organizations worldwide.</p> <p>The numbers tell the story: the opportunity is valued at nearly $100 billion, with a projected compound annual growth rate (CAGR) of 8-9%. Cisco, Splunk and our partner ecosystem will lead the digital resilience revolution.</p> <p><strong>At the heart of digital resilience lie three core capabilities</strong>:</p> <ol> <li><strong>Security:</strong> Modern Security Operations Centers (SOCs) need to evolve. With the combined capabilities of Cisco and Splunk, SOCs can access vast amounts of data to proactively detect threats, investigate issues and respond quickly. This data-centric approach empowers the SOC of the future.</li> <li><strong>Assurance:</strong> Ensuring that digital operations perform optimally and as expected is essential. By leveraging ThousandEyes technology, Cisco enables seamless end-to-end connectivity across cloud, internet and enterprise networks to assure the delivery of applications and services.</li> <li><strong>Observability:</strong> Observability is more than just monitoring; it’s about understanding the complete state of a system. By harnessing Splunk’s advanced data analytics, Cisco and Splunk will enable teams to diagnose issues quickly, detect patterns and respond in real-time.</li> </ol> <h2><strong>Partner Summit 2024 Announcements</strong></h2> <p class="p1">At Partner Summit last week, Cisco announced the new <a href="https://blogs.cisco.com/partner/celebrating-connections-and-launching-the-new-cisco-360-partner-program?dtid=oblgzzz000659" target="_blank" rel="noopener">Cisco 360 Partner Program</a>, which will launch in February 2026. The new program was built with input from partners, customers, and industry analysts, representing our commitment to delivering value across the customer lifecycle and winning as one ecosystem. The Splunk Partnerverse Program will eventually merge into Cisco 360 sometime after the launch, giving partners time to build and expand their capabilities. We are not going to rush this journey, but we are by no means standing still.</p> <p class="p1">Partners have a unique chance to capitalize on the Cisco and Splunk portfolios to create differentiated solutions and grow their practice. With the new <a href="https://ebooks.cisco.com/story/cisco-360-partner-program/page/8/1?dtid=oblgzzz000659" target="_blank" rel="noopener">cross-program specializations</a>, also announced at Partner Summit, select badges earned through the Splunk Partnerverse Program will be recognized within the Cisco Partner Program as solution specializations. This protects partner investments, strengthens differentiation, and showcases the value of Cisco and Splunk’s combined solutions. These specializations will be available starting November 20, 2024.</p> <h2><strong>Enablement and acceleration</strong></h2> <p>To support partner success, Cisco is expanding enablement initiatives across its solutions and Splunk’s. These efforts include:</p> <ul> <li><strong>Training and certifications:</strong> Cisco and Splunk have developed bootcamps, trainings, certifications and enablement content to equip partners with the knowledge and skills they need across the portfolio. By enhancing these pathways, partners gain a competitive edge in security and observability.</li> <li><strong>Sales Acceleration Office:</strong> The Sales Acceleration Office offers partners support for joint customer engagements, fostering collaboration between Cisco, Splunk and partner sales teams. This alignment ensures partners are well-positioned to showcase their value and deliver seamless experiences to their customers.</li> </ul> <h2><strong>Expanding market reach with the cross-sell campaign</strong></h2> <p>Cisco and Splunk’s cross-sell campaign is another key aspect of our partnership strategy. This campaign involves a list of approved accounts eligible for transactions through Cisco’s Global Price List (GPL) in the first half of Cisco’s FY25. Partners who meet specific joint requirements can participate in this initiative, accessing a new rebate on cross-sell opportunities.</p> <p>Partners interested in the cross-sell campaign are encouraged to connect with their Cisco or Splunk account managers for support. By collaborating closely with these teams, partners can build a tailored approach to customer engagement, optimizing their strategies to align with cross-sell goals.</p> <p>Additionally, Cisco’s GPL transactions with channel partners will soon be accessible through the AWS Marketplace. This inclusion offers partners another avenue to drive cross-sell opportunities, expanding reach and tapping into Cisco’s established customer base.</p> <h2><strong>Steps to success for partners</strong></h2> <p>Partners can start delivering holistic digital resilience outcomes to customers today.</p> <ol> <li><strong>Build a practice strategy:</strong> Partners should identify target customers and segments for observability and security use cases. By homing in on specific client needs, partners can develop solutions that leverage Cisco and Splunk’s joint capabilities.</li> <li><strong>Get specialized:</strong> Earning Splunk badges to gain cross-program specialization and attending the <a href="https://salesconnect.cisco.com/blackbeltpartneracademy/s/?dtid=oblgzzz000659" target="_blank" rel="noopener">Cisco 101</a> and will ensure partners are prepared for the Cisco 360 Partner Program launch.</li> <li><strong>Join <a href="https://www.cisco.com/site/us/en/partners/cisco-plus-splunk/index.html?dtid=oblgzzz000659" target="_blank" rel="noopener">both programs</a>:</strong> Partners should sign up to both the Cisco 360 Partner Program and the Splunk Partnerverse Program, where plenty of resources are available to start expanding their capabilities.</li> </ol> <h2><strong>A resilient future with Cisco and Splunk</strong></h2> <p>Cisco and Splunk coming together isn’t just about technology; it’s about empowering organizations to be resilient, adaptable and ready for whatever the future holds. For partners, this is a defining moment to redefine offerings and differentiate themselves in the marketplace. The potential for growth, innovation and resilience is boundless.</p> <p> </p> <h2 style="text-align: center;">Sign up for both the <a href="https://www.cisco.com/site/us/en/partners/cisco-plus-splunk/index.html?dtid=oblgzzz000659" target="_blank" rel="noopener">Cisco Partner Program and Splunk Partnerverse Program</a>!</h2> <p> </p> <hr /> <p style="text-align: center;">We’d love to hear what you think. 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