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href="#System_fonts"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>System fonts</span> </div> </a> <button aria-controls="toc-System_fonts-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle System fonts subsection</span> </button> <ul id="toc-System_fonts-sublist" class="vector-toc-list"> <li id="toc-Early_fonts" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Early_fonts"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Early fonts</span> </div> </a> <ul id="toc-Early_fonts-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Chicago_and_Charcoal" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Chicago_and_Charcoal"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Chicago and Charcoal</span> </div> </a> <ul id="toc-Chicago_and_Charcoal-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Geneva" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Geneva"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Geneva</span> </div> </a> <ul id="toc-Geneva-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Shaston" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Shaston"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.4</span> <span>Shaston</span> </div> </a> <ul id="toc-Shaston-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Espy_Sans" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Espy_Sans"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.5</span> <span>Espy Sans</span> </div> </a> <ul id="toc-Espy_Sans-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Lucida_Grande" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Lucida_Grande"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.6</span> <span>Lucida Grande</span> </div> </a> <ul id="toc-Lucida_Grande-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Podium_Sans" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Podium_Sans"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.7</span> <span>Podium Sans</span> </div> </a> <ul id="toc-Podium_Sans-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Helvetica" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Helvetica"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.8</span> <span>Helvetica</span> </div> </a> <ul id="toc-Helvetica-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-San_Francisco_2" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#San_Francisco_2"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.9</span> <span>San Francisco</span> </div> </a> <ul id="toc-San_Francisco_2-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-New_York" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#New_York"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.10</span> <span>New York</span> </div> </a> <ul id="toc-New_York-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Keyboards" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Keyboards"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Keyboards</span> </div> </a> <ul id="toc-Keyboards-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>References</span> </div> </a> <button aria-controls="toc-References-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle References subsection</span> </button> <ul id="toc-References-sublist" class="vector-toc-list"> <li id="toc-General_references" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#General_references"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.1</span> <span>General references</span> </div> </a> <ul id="toc-General_references-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" 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data-file-width="48" data-file-height="48" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article includes a list of <a href="/wiki/Wikipedia:Citing_sources#General_references" title="Wikipedia:Citing sources">general references</a>, but <b>it lacks sufficient corresponding <a href="/wiki/Wikipedia:Citing_sources#Inline_citations" title="Wikipedia:Citing sources">inline citations</a></b>.<span class="hide-when-compact"> Please help to <a href="/wiki/Wikipedia:WikiProject_Reliability" title="Wikipedia:WikiProject Reliability">improve</a> this article by <a href="/wiki/Wikipedia:When_to_cite" title="Wikipedia:When to cite">introducing</a> more precise citations.</span> <span class="date-container"><i>(<span class="date">April 2009</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> </div> </div><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_first_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Apple_first_logo.png/220px-Apple_first_logo.png" decoding="async" width="220" height="320" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Apple_first_logo.png/330px-Apple_first_logo.png 1.5x, //upload.wikimedia.org/wikipedia/commons/f/fa/Apple_first_logo.png 2x" data-file-width="412" data-file-height="599" /></a><figcaption>Apple's first logo, hand drawn by <a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a></figcaption></figure> <p><a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a> uses a large variety of <a href="/wiki/Typeface" title="Typeface">typefaces</a> in its <a href="/wiki/Marketing" title="Marketing">marketing</a>, <a href="/wiki/Operating_system" title="Operating system">operating systems</a>, and <a href="/wiki/Industrial_design" title="Industrial design">industrial design</a> with each product cycle. These change throughout the years with Apple's change of style in <a href="/wiki/Apple_Inc.#Products" title="Apple Inc.">their products</a>. This is evident in the design and marketing of the company. The current logo is a white apple with a bite out of it, which was first utilized in 2013. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Marketing">Marketing</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=1" title="Edit section: Marketing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>For at least 18 years, Apple's corporate typeface was a custom variant of the <a href="/wiki/International_Typeface_Corporation" title="International Typeface Corporation">ITC</a> <a href="/wiki/Garamond" title="Garamond">Garamond</a> typeface called <a href="/wiki/Apple_Garamond" class="mw-redirect" title="Apple Garamond">Apple Garamond</a>. It was used alongside the Apple <a href="/wiki/Logo" title="Logo">logo</a> for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using <a href="/wiki/Myriad_(typeface)" title="Myriad (typeface)">Myriad</a> in its marketing. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to <a href="/wiki/San_Francisco_(sans-serif_typeface)" title="San Francisco (sans-serif typeface)">San Francisco</a> on products and its website. </p> <div class="mw-heading mw-heading3"><h3 id="Hand-drawn_logo">Hand-drawn logo</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=2" title="Edit section: Hand-drawn logo"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring <a href="/wiki/Isaac_Newton" title="Isaac Newton">Isaac Newton</a> sitting below an <a href="/wiki/Apple" title="Apple">apple</a> tree. The words <i>APPLE COMPUTER CO.</i> were drawn on a ribbon banner ornamenting the picture frame. The frame itself held a quotation from <a href="/wiki/William_Wordsworth" title="William Wordsworth">Wordsworth</a>: "Newton....A Mind Forever Voyaging Through Strange Seas of Thought...Alone.", taken from Wordsworth's autobiographical poem <i><a href="/wiki/The_Prelude" title="The Prelude">The Prelude</a></i>. The logo was hand drawn and thus did not use an established font. However, the type is similar to <a href="/wiki/Caslon" title="Caslon">Caslon</a>. </p> <div class="mw-heading mw-heading3"><h3 id="Motter_Tektura">Motter Tektura</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=3" title="Edit section: Motter Tektura"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Apple_logo_Motter_Tektura.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/85/Apple_logo_Motter_Tektura.svg/350px-Apple_logo_Motter_Tektura.svg.png" decoding="async" width="350" height="55" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/85/Apple_logo_Motter_Tektura.svg/525px-Apple_logo_Motter_Tektura.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/85/Apple_logo_Motter_Tektura.svg/700px-Apple_logo_Motter_Tektura.svg.png 2x" data-file-width="604" data-file-height="95" /></a><figcaption>The Apple logo alongside the Motter Tektura typeface</figcaption></figure> <p>Before the introduction of the first Macintosh, Apple used a typeface called Motter Tektura for their company logo and product labels,<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> which was originally designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by <a href="/wiki/Letraset" title="Letraset">Letraset</a> (and also famously used by <a href="/wiki/Reebok" title="Reebok">Reebok</a>).<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> At the time, the typeface was considered new and modern. The exact font used by Apple is slightly modified from the standard Motter Tektura: the <i>s</i> is more conventionally shaped, as opposed to the descending "hook" design of the normal typeface, and (with the exception of the Disk II 5.25 drive) the dot over the <i>i</i> is removed. </p><p>According to the logo designer, <a href="/wiki/Rob_Janoff" title="Rob Janoff">Rob Janoff</a>, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with <a href="/wiki/Palo_Alto,_California" title="Palo Alto, California">Palo Alto</a> <a href="/wiki/Marketer" class="mw-redirect" title="Marketer">marketer</a> <a href="/wiki/Regis_McKenna" title="Regis McKenna">Regis McKenna</a>.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura <i>a</i>. </p><p>In the early 1980s, the company logo was simplified by removing "<i>computer ınc."</i>. Motter Tektura is most notably used for the <a href="/wiki/Apple_II" title="Apple II">Apple II</a> logo. The typeface has sometimes been mislabeled as Cupertino, a similar bitmap font likely created to mimic Motter Tektura. </p> <div class="mw-heading mw-heading3"><h3 id="Apple_Garamond">Apple Garamond</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=4" title="Edit section: Apple Garamond"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_logo_Think_Different_vectorized.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Apple_logo_Think_Different_vectorized.svg/220px-Apple_logo_Think_Different_vectorized.svg.png" decoding="async" width="220" height="139" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Apple_logo_Think_Different_vectorized.svg/330px-Apple_logo_Think_Different_vectorized.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Apple_logo_Think_Different_vectorized.svg/440px-Apple_logo_Think_Different_vectorized.svg.png 2x" data-file-width="512" data-file-height="323" /></a><figcaption>Apple Garamond was used in most of Apple's marketing.</figcaption></figure> <p>Since the introduction of the <a href="/wiki/Macintosh_128K" title="Macintosh 128K">first Macintosh</a> in 1984, Apple adopted a new corporate font called Apple Garamond.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (February 2023)">citation needed</span></a></i>]</sup> It was a variation of the classic <a href="/wiki/Garamond" title="Garamond">Garamond</a> typeface, both narrower and having a taller <a href="/wiki/X-height" title="X-height">x-height</a>. Specifically, ITC Garamond (created by Tony Stan in 1977) was condensed to 80% of its normal width. <a href="/wiki/Bitstream_Inc." title="Bitstream Inc.">Bitstream</a> condensed the font, subtly adjusted the stroke widths, and performed the <a href="/wiki/Font_hinting" title="Font hinting">hinting</a> required to create the font, which was delivered to Apple as the Postscript font "apgaram". </p><p>In cases where the Apple logo was accompanied by text, it was always set in Apple Garamond. Aside from the company name, most of Apple's advertising and marketing slogans, such as "<a href="/wiki/Think_different" title="Think different">Think different</a>", used the font as well. </p><p>The typeface was virtually synonymous with Apple for almost two decades and formed a large part of the company's <a href="/wiki/Brand_recognition" class="mw-redirect" title="Brand recognition">brand recognition</a>. It was used not only in conjunction with the logo, but also in manuals and ads and to label products with model names. </p><p>Apple has not released the true Apple Garamond font. ITC briefly sold ITC Garamond Narrow—Apple Garamond without the custom hinting—as part of its Apple Font Pack in the 1990s. A version of the font was also included under a different name in some versions of Mac OS X prior to 10.3 as it was used by the Setup Assistant installation program. </p> <div class="mw-heading mw-heading3"><h3 id="Gill_Sans">Gill Sans</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=5" title="Edit section: Gill Sans"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In the marketing of the <a href="/wiki/Apple_Newton" title="Apple Newton">Newton</a>/Notepad/MessagePad <a href="/wiki/Personal_digital_assistant" title="Personal digital assistant">PDA</a> (starting in 1992), Apple used <a href="/wiki/Gill_Sans" title="Gill Sans">Gill Sans</a> instead of the regular <a href="/wiki/Apple_Garamond" class="mw-redirect" title="Apple Garamond">Apple Garamond</a>. Gill Sans Regular was used in the logo, for the model name on the computer, on the keyboard and in advertising materials, though it was not used as a screen font (except as part of the Newton logo itself). </p> <div class="mw-heading mw-heading3"><h3 id="Myriad">Myriad</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=6" title="Edit section: Myriad"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:IPod_Myriad.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/15/IPod_Myriad.svg/250px-IPod_Myriad.svg.png" decoding="async" width="250" height="142" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/15/IPod_Myriad.svg/375px-IPod_Myriad.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/15/IPod_Myriad.svg/500px-IPod_Myriad.svg.png 2x" data-file-width="202" data-file-height="115" /></a><figcaption><a href="/wiki/Adobe_Systems" class="mw-redirect" title="Adobe Systems">Adobe</a>'s <a href="/wiki/Myriad_(typeface)" title="Myriad (typeface)">Myriad</a> was used in Apple's marketing 2002–2017.</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:SF_Pro_-_Preview.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/88/SF_Pro_-_Preview.svg/220px-SF_Pro_-_Preview.svg.png" decoding="async" width="220" height="318" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/88/SF_Pro_-_Preview.svg/330px-SF_Pro_-_Preview.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/88/SF_Pro_-_Preview.svg/440px-SF_Pro_-_Preview.svg.png 2x" data-file-width="1800" data-file-height="2605" /></a><figcaption>San Francisco Font</figcaption></figure> <p>In 2002, Apple gradually started using a variant of the Adobe <a href="/wiki/Myriad_(typeface)" title="Myriad (typeface)">Myriad</a> font family in its marketing and packaging. As new revisions of its products were released, the text changed from the serif Apple Garamond to the sans-serif Myriad Apple. The family's bolds were used for headlines, and other weights accordingly. </p><p>The Myriad font family was designed by <a href="/wiki/Robert_Slimbach" title="Robert Slimbach">Robert Slimbach</a> and <a href="/wiki/Carol_Twombly" title="Carol Twombly">Carol Twombly</a> for <a href="/wiki/Adobe_Systems" class="mw-redirect" title="Adobe Systems">Adobe</a>. Adobe's most recent version of Myriad is Myriad Pro, which has some additional enhancements and character set extensions, but is not significantly changed in design. Myriad Apple, a modification produced by Galápagos Design Group, incorporates minor spacing and weight differences from the standard varieties, and includes Apple-specific characters, such as the company logo. In 2006, Myriad Apple was superseded by Myriad Set, which contains extra ligatures and other minor changes. </p><p>As of November 2013, lighter fonts are prevalent in Apple's marketing, with headlines in Myriad Pro Light. Occasionally an even lighter variant of Myriad is used for specialized marketing materials and press releases. </p> <div class="mw-heading mw-heading3"><h3 id="San_Francisco">San Francisco</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=7" title="Edit section: San Francisco"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2015, with the release of the <a href="/wiki/Apple_Watch" title="Apple Watch">Apple Watch</a>, Apple began the usage of <a href="/wiki/San_Francisco_(sans-serif_typeface)" title="San Francisco (sans-serif typeface)">San Francisco</a> in Apple Watch marketing materials, as well as in the <a href="/wiki/Apple_Music" title="Apple Music">Apple Music</a> wordmark. In September 2016, the company began using it as the typeface of word marks such as "iPhone", "AirPods", and "MacBook Pro" on the devices themselves, as well as keynote slides and product packaging. This change was also reflected in some headlines on product marketing web pages.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Subsequently, on January 24, 2017, Apple began updating its website to use the San Francisco font,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> and as a result it became the company’s universal typeface for all its products. </p> <div class="mw-heading mw-heading2"><h2 id="System_fonts">System fonts</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=8" title="Edit section: System fonts"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Apple has used a variety of system fonts for the <a href="/wiki/User_interface" title="User interface">user interfaces</a> of its products. </p> <div class="mw-heading mw-heading3"><h3 id="Early_fonts">Early fonts</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=9" title="Edit section: Early fonts"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Apple's earliest computers, along with other personal computers of the period, had extremely limited graphical capabilities and could originally display only uppercase <a href="/wiki/ASCII" title="ASCII">ASCII</a> using a set bitmap font. The <a href="/wiki/Apple_IIc" title="Apple IIc">IIc</a> and Enhanced <a href="/wiki/Apple_IIe" title="Apple IIe">Apple IIe</a> expanded on this, supporting 40 or 80 columns of text and an extended character set called <a href="/wiki/MouseText" title="MouseText">MouseText</a>. It was used to simulate simple graphical user interfaces, similar to the use of <a href="/wiki/ANSI" class="mw-redirect" title="ANSI">ANSI</a> X3.64. </p><p>The first Apple computer with a purely bitmapped display, the <a href="/wiki/Apple_Lisa" title="Apple Lisa">Lisa</a>, shipped in 1983. It used a system font with distinctive V and W letterforms. </p> <div class="mw-heading mw-heading3"><h3 id="Chicago_and_Charcoal">Chicago and Charcoal</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=10" title="Edit section: Chicago and Charcoal"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1237032888/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner img{background-color:white}}</style><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:378px;max-width:378px"><div class="trow"><div class="tsingle" style="width:174px;max-width:174px"><div class="thumbimage"><span typeof="mw:File"><a href="/wiki/File:Chicago_typeface_spec.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/7/7b/Chicago_typeface_spec.svg/172px-Chicago_typeface_spec.svg.png" decoding="async" width="172" height="235" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/7b/Chicago_typeface_spec.svg/258px-Chicago_typeface_spec.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/7b/Chicago_typeface_spec.svg/344px-Chicago_typeface_spec.svg.png 2x" data-file-width="377" data-file-height="514" /></a></span></div><div class="thumbcaption"><a href="/wiki/Chicago_(typeface)" title="Chicago (typeface)">Chicago</a></div></div><div class="tsingle" style="width:200px;max-width:200px"><div class="thumbimage"><span typeof="mw:File"><a href="/wiki/File:CharcoalSpecimen7.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d4/CharcoalSpecimen7.svg/198px-CharcoalSpecimen7.svg.png" decoding="async" width="198" height="234" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d4/CharcoalSpecimen7.svg/297px-CharcoalSpecimen7.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d4/CharcoalSpecimen7.svg/396px-CharcoalSpecimen7.svg.png 2x" data-file-width="198" data-file-height="234" /></a></span></div><div class="thumbcaption"><a href="/wiki/Charcoal_(typeface)" title="Charcoal (typeface)">Charcoal</a></div></div></div></div></div> <p>The <a href="/wiki/Macintosh" class="mw-redirect" title="Macintosh">Macintosh</a>, introduced in 1984, used a <a href="/wiki/Bitmap_font" class="mw-redirect" title="Bitmap font">bitmap font</a>, <a href="/wiki/Chicago_(typeface)" title="Chicago (typeface)">Chicago</a>, designed by <a href="/wiki/Susan_Kare" title="Susan Kare">Susan Kare</a>. In <a href="/wiki/Mac_OS_8" title="Mac OS 8">Mac OS 8</a>, introduced in 1997, the system font of Mac OS was changed to <a href="/wiki/Charcoal_(typeface)" title="Charcoal (typeface)">Charcoal</a>. Charcoal was designed by David Berlow of Font Bureau, to be easier to read than Chicago, while retaining similar metrics for backward compatibility with existing application software. </p><p>When released in 2001, Apple's <a href="/wiki/IPod" title="IPod">iPod</a> music player reused the Macintosh font Chicago as the system font. Later versions of the iPod drew from the larger character repertoire of the <a href="/wiki/TrueType" title="TrueType">TrueType</a> <a href="/wiki/Chicago_(typeface)" title="Chicago (typeface)">Chicago</a>, adding a number of characters not present in the bitmap Chicago, such as <a href="/wiki/Greek_alphabet" title="Greek alphabet">Greek</a> and <a href="/wiki/Cyrillic_script" title="Cyrillic script">Cyrillic</a>. Even though the screen supported grayscale, the characters were not <a href="/wiki/Spatial_anti-aliasing" title="Spatial anti-aliasing">anti-aliased</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (August 2007)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading3"><h3 id="Geneva">Geneva</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=11" title="Edit section: Geneva"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>For smaller user interface elements, such as the names of files displayed with icons in the Finder, Apple used the <a href="/wiki/Geneva_(typeface)" title="Geneva (typeface)">Geneva</a> typeface, a redesigned version of Helvetica. </p> <div class="mw-heading mw-heading3"><h3 id="Shaston">Shaston</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=12" title="Edit section: Shaston"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Introduced in 1986, the <a href="/wiki/Apple_IIGS" title="Apple IIGS">Apple II<small>GS</small></a>, had very tall pixels (pixel aspect ratio of 5:12 or 5:6, with 640 × 200 or 320 × 200 pixels in a 4:3 image), thus requiring a stout, 8-point bitmap font called Shaston 8 as the system font (for menus, window titles, etc.). Shaston was described in Apple II<small>GS</small> technote #41 as "a modified <a href="/wiki/Helvetica" title="Helvetica">Helvetica</a>", but the similarities are not striking. The fonts of the original Macintosh were also available for the <small>GS</small>. </p> <div class="mw-heading mw-heading3"><h3 id="Espy_Sans">Espy Sans</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=13" title="Edit section: Espy Sans"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1991, Apple's Human Interface Group contracted with LetterPerfect Fonts' Garrett Boge and Damon Clark, to design a family of bitmap screen fonts to replace Chicago and Geneva for the Mac OS version 7.5. The family consisted of Sans & Serif, Regular and Bold in discrete bitmap sizes of 8, 9, 10, 12 & 14 pt. The Sans, proving most useful for screen readability, was also used for the <a href="/wiki/Newton_(platform)" class="mw-redirect" title="Newton (platform)">Newton</a> OS GUI. The Newton used the font Apple Casual to display text entered using the <a href="/wiki/Rosetta_(Newton)" class="mw-redirect" title="Rosetta (Newton)">Rosetta</a> handwriting recognition engine in the Newton. The same font found its way into the Rosetta-derived writing recognition system in Mac OS X—<a href="/wiki/Inkwell_(Macintosh)" title="Inkwell (Macintosh)">Inkwell</a>. The <a href="/wiki/TrueType" title="TrueType">TrueType</a> font can be made available to any application by copying the font file, which is embedded in a system component, to any <a href="#Mac_OS_X">font folder</a>. (See <a href="/wiki/List_of_macOS_fonts" class="mw-redirect" title="List of macOS fonts">List of macOS fonts</a> for more information.) The Newton logo featured the <a href="/wiki/Gill_Sans" title="Gill Sans">Gill Sans</a> typeface, which was also used for the Newton keyboard. </p><p><a href="/wiki/Espy_Sans" title="Espy Sans">Espy Sans</a> was later used as the font for Apple's <a href="/wiki/EWorld" title="EWorld">eWorld</a> online service in 1994. (eWorld also used the larger bold condensed <a href="/wiki/Bitmap_font" class="mw-redirect" title="Bitmap font">bitmap font</a> eWorld Tight for headlines. The metrics of eWorld Tight were based on <a href="/wiki/Helvetica" title="Helvetica">Helvetica Ultra Compressed</a>.) The <a href="/wiki/IPod_mini" class="mw-redirect" title="IPod mini">iPod mini</a>, released in 2004, also used Espy Sans. </p> <div class="mw-heading mw-heading3"><h3 id="Lucida_Grande">Lucida Grande</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=14" title="Edit section: Lucida Grande"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Since its introduction in 2000 up through <a href="/wiki/OS_X_Mavericks" title="OS X Mavericks">OS X Mavericks</a>, <a href="/wiki/Lucida_Grande" title="Lucida Grande">Lucida Grande</a> was the system font used in Mac OS X user interface elements, such as menus, dialog boxes, and other widgets. It was superseded by Helvetica Neue. </p> <div class="mw-heading mw-heading3"><h3 id="Podium_Sans">Podium Sans</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=15" title="Edit section: Podium Sans"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Starting in 2004, the iPod photo, 5th-generation <a href="/wiki/IPod" title="IPod">iPod</a>, and 1st- through 2nd-generation <a href="/wiki/IPod_nano" class="mw-redirect" title="IPod nano">iPod nano</a> feature a bitmap font known as <a href="/wiki/Podium_Sans" title="Podium Sans">Podium Sans</a>, displacing the use of <a href="/wiki/Chicago_(font)" class="mw-redirect" title="Chicago (font)">Chicago</a> as the iPod system font. Although originally promoted as Myriad, Podium Sans is missing Myriad's trademark features, such as the splayed "M" and distinctive "y". </p> <div class="mw-heading mw-heading3"><h3 id="Helvetica">Helvetica</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=16" title="Edit section: Helvetica"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Since the introduction of the 1st-generation iPhone in 2007, Apple has used <a href="/wiki/Helvetica" title="Helvetica">Helvetica</a> in its software design. iOS for the iPhone, iPod touch, iPad, and Apple TV employs the font, alongside its use on iPods beginning with the 6th-generation iPod classic and 3rd-generation iPod nano. </p><p>In conjunction with the iPhone 4 in 2010, Apple began using Helvetica Neue on devices with Retina display, while keeping use of Helvetica on non-Retina devices. </p><p>Around 2012, Apple started using Helvetica in <a href="/wiki/MacOS" title="MacOS">macOS</a> (then named OS X) application software. <a href="/wiki/ITunes" title="ITunes">iTunes</a>, <a href="/wiki/IMovie" title="IMovie">iMovie</a>, <a href="/wiki/IPhoto" title="IPhoto">iPhoto</a>, <a href="/wiki/GarageBand" title="GarageBand">GarageBand</a>, and Apple's professional applications started to feature heavy use of Helvetica, while the majority of the OS X (now named macOS) environment retained the comparatively more legible Lucida Grande typeface, which was designed specifically for on-screen use. </p><p>After the introduction of iOS 7 in June 2013, Apple began using an extra-thin weight of Helvetica Neue for the user interface of iOS 7, arousing numerous complaints about the less legible typography. For the final release of the operating system, Apple changed the system's font to a slightly thicker weight of Helvetica Neue, although some have complained that readability is still compromised compared to the font weight used in former versions of iOS. Older iOS devices continue to use Helvetica or Helvetica Neue in regular font weights that display with higher contrast on low-resolution displays. </p><p>With the introduction of <a href="/wiki/OS_X_Yosemite" title="OS X Yosemite">OS X 10.10 "Yosemite"</a> in June 2014, Apple started using Helvetica Neue as the system font on the Mac. This brought all of Apple's user interfaces in line, using Helvetica Neue throughout. </p> <div class="mw-heading mw-heading3"><h3 id="San_Francisco_2">San Francisco</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=17" title="Edit section: San Francisco"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/San_Francisco_(sans-serif_typeface)" title="San Francisco (sans-serif typeface)">San Francisco</a> is currently used for user interface across all of Apple's product line, including <a href="/wiki/WatchOS" title="WatchOS">watchOS</a>, <a href="/wiki/MacOS" title="MacOS">macOS</a>, <a href="/wiki/IOS" title="IOS">iOS</a>, <a href="/wiki/IPadOS" title="IPadOS">iPadOS</a>, <a href="/wiki/TvOS" title="TvOS">tvOS</a> and <a href="/wiki/VisionOS" title="VisionOS">visionOS</a> (with the notable exception of subtitles on tvOS which continues to use Helvetica). The three main variants are SF Pro for macOS, iOS, and iPadOS; SF Compact for watchOS; and SF Mono for the Terminal, Console, and Xcode applications. It was first introduced alongside the <a href="/wiki/Apple_Watch" title="Apple Watch">Apple Watch</a>,<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> where it was used for enhanced legibility and taller <a href="/wiki/X-height" title="X-height">x-heights</a> for easy reading on a small display. The design references a number of different other typefaces, notably <a href="/wiki/FF_DIN" title="FF DIN">FF DIN</a> (used in the UI of the Camera app in <a href="/wiki/IOS_7" title="IOS 7">iOS 7</a> and <a href="/wiki/IOS_8" title="IOS 8">iOS 8</a>), <a href="/wiki/Helvetica" title="Helvetica">Helvetica</a> (used in the UI in iOS 6 and below), Helvetica Neue (used in the UI of <a href="/wiki/IOS_7" title="IOS 7">iOS 7</a> and <a href="/wiki/IOS_8" title="IOS 8">iOS 8</a> as well as <a href="/wiki/OS_X_Yosemite" title="OS X Yosemite">OS X Yosemite</a>, with some devices even with <a href="/wiki/IOS_4" title="IOS 4">iOS 4</a> through <a href="/wiki/IOS_6" title="IOS 6">iOS 6</a>), <a href="/wiki/Roboto" title="Roboto">Roboto</a> (<a href="/wiki/Google" title="Google">Google</a>'s new UI typeface), and <a href="/wiki/Univers" title="Univers">Univers</a> (used on Apple's early keyboard designs).<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2014)">citation needed</span></a></i>]</sup> </p><p>It was widely speculated that San Francisco was going to be the long-awaited font that Apple had reportedly been developing for independent use in their products, and the font's name was leaked in November 2014 when the <a href="/wiki/WatchKit" title="WatchKit">WatchKit</a> SDK was released to developers. On June 8, 2015, at the <a href="/wiki/WWDC" class="mw-redirect" title="WWDC">WWDC</a> 2015 conference, San Francisco replaced Helvetica Neue as the system font for both macOS and iOS operating systems.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> The version used, known as "SF UI", was modified to make it wider than its Apple Watch counterpart, more akin to the previously used Helvetica Neue. The original version has since been renamed "SF Compact". </p> <div class="mw-heading mw-heading3"><h3 id="New_York">New York</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=18" title="Edit section: New York"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2019, Apple released <a href="/wiki/New_York_(2019_typeface)" title="New York (2019 typeface)">New York</a>, a serif counterpart to San Francisco. </p> <div class="mw-heading mw-heading2"><h2 id="Keyboards">Keyboards</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=19" title="Edit section: Keyboards"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Titanium_PowerBook_G4_Keyboard_9030.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Titanium_PowerBook_G4_Keyboard_9030.jpg/220px-Titanium_PowerBook_G4_Keyboard_9030.jpg" decoding="async" width="220" height="148" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Titanium_PowerBook_G4_Keyboard_9030.jpg/330px-Titanium_PowerBook_G4_Keyboard_9030.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Titanium_PowerBook_G4_Keyboard_9030.jpg/440px-Titanium_PowerBook_G4_Keyboard_9030.jpg 2x" data-file-width="3000" data-file-height="2012" /></a><figcaption><a href="/wiki/Univers" title="Univers">Univers</a> on a pre-2003 <a href="/wiki/PowerBook_G4" title="PowerBook G4">PowerBook G4</a></figcaption></figure> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Apple_IIc_top_view.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/7b/Apple_IIc_top_view.jpg/180px-Apple_IIc_top_view.jpg" decoding="async" width="180" height="198" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/7b/Apple_IIc_top_view.jpg/270px-Apple_IIc_top_view.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/7b/Apple_IIc_top_view.jpg/360px-Apple_IIc_top_view.jpg 2x" data-file-width="472" data-file-height="519" /></a><figcaption><a href="/wiki/Univers" title="Univers">Univers</a> was first used as the keyboard font of the <span class="nowrap"><a href="/wiki/Apple_IIc" title="Apple IIc">Apple IIc</a></span>.</figcaption></figure> <p><a href="/wiki/Apple_Keyboard" class="mw-redirect" title="Apple Keyboard">Apple's keyboards</a> were long labeled with <a href="/wiki/Univers" title="Univers">Univers</a> 48 (Condensed Light Oblique), a design choice by Apple's industrial design partner, <a href="/wiki/Frog_Design" title="Frog Design">Frog Design</a>. This began in 1984 with the <a href="/wiki/Apple_IIc" title="Apple IIc">Apple IIc</a>, which had tilted front-panel buttons to match the inclination of the lettering. </p><p>Univers was eventually replaced on Apple's keyboards by <a href="/wiki/VAG_Rounded" title="VAG Rounded">VAG Rounded</a>, which was used on all <a href="/wiki/IBook" title="IBook">iBook</a> models, <a href="/wiki/PowerBook" title="PowerBook">PowerBooks</a> introduced after 2003, and <a href="/wiki/MacBook" title="MacBook">MacBooks</a>, <a href="/wiki/MacBook_Pro" title="MacBook Pro">MacBooks Pro</a>, <a href="/wiki/MacBook_Air" title="MacBook Air">MacBooks Air</a>, and Apple Keyboards from August 2007 until early 2015. The font was developed by <a href="/wiki/Sedley_Place" title="Sedley Place">Sedley Place</a> Ltd. for German car manufacturer <a href="/wiki/Volkswagen" title="Volkswagen">Volkswagen</a> and was used in much of their marketing materials.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>On March 9, 2015, Apple introduced a new generation of <a href="/wiki/MacBook" title="MacBook">MacBook</a><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> that utilizes the <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> designed <a href="/wiki/San_Francisco_(2014_typeface)" class="mw-redirect" title="San Francisco (2014 typeface)">San Francisco</a> typeface. </p> <div style="clear:both;" class=""></div> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=20" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Fonts_on_Macintosh" title="Fonts on Macintosh">Fonts on Macintosh</a></li> <li><a href="/wiki/List_of_Apple_typefaces" title="List of Apple typefaces">List of Apple typefaces</a></li> <li><a href="/wiki/List_of_typefaces_included_with_macOS" title="List of typefaces included with macOS">List of typefaces included with macOS</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=21" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.networkworld.com/community/blog/steve-jobs-business-card-1979">"Steve Jobs Business Card from 1979"</a>, networkworld.com</span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.hdicon.com/vector-logos/reebok-classic-collection/">"Reebok Classic Collection Vector logo"</a>, hdicon.com</span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://robjanoff.com/applelogo/">"Worlds Best Logo Designer – Logo Designing – Logo Design – Logo Designer"</a>. <i>robjanoff.com</i>. March 22, 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=robjanoff.com&rft.atitle=Worlds+Best+Logo+Designer+%E2%80%93+Logo+Designing+%E2%80%93+Logo+Design+%E2%80%93+Logo+Designer&rft.date=2018-03-22&rft_id=http%3A%2F%2Frobjanoff.com%2Fapplelogo%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATypography+of+Apple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external free" href="https://twitter.com/gruber/status/773594012879953920">https://twitter.com/gruber/status/773594012879953920</a></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external free" href="https://www.macrumors.com/2017/01/24/apple-website-san-francisco-font/">https://www.macrumors.com/2017/01/24/apple-website-san-francisco-font/</a></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFOwen_Williams2014" class="citation web cs1">Owen Williams (November 18, 2014). <a rel="nofollow" class="external text" href="https://thenextweb.com/apple/2014/11/18/meet-apples-new-font-designed-watch/">"Meet Apple's new font, designed for its smartwatch Typeface"</a>. <i><a href="/wiki/The_Next_Web" class="mw-redirect" title="The Next Web">The Next Web</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Next+Web&rft.atitle=Meet+Apple%27s+new+font%2C+designed+for+its+smartwatch+Typeface&rft.date=2014-11-18&rft.au=Owen+Williams&rft_id=https%3A%2F%2Fthenextweb.com%2Fapple%2F2014%2F11%2F18%2Fmeet-apples-new-font-designed-watch%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATypography+of+Apple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFStinson2015" class="citation magazine cs1">Stinson, Liz (June 9, 2015). <a rel="nofollow" class="external text" href="https://www.wired.com/2015/06/apple-abandoned-worlds-beloved-typeface/">"Why Apple Abandoned the World's Most Beloved Typeface"</a>. <i><a href="/wiki/Wired_(magazine)" title="Wired (magazine)">Wired</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">September 23,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Wired&rft.atitle=Why+Apple+Abandoned+the+World%27s+Most+Beloved+Typeface&rft.date=2015-06-09&rft.aulast=Stinson&rft.aufirst=Liz&rft_id=https%3A%2F%2Fwww.wired.com%2F2015%2F06%2Fapple-abandoned-worlds-beloved-typeface%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATypography+of+Apple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://myfonts.wordpress.com/2006/11/17/typographic-abbreviations-series-2-vag/">"Typographic Abbreviations Series #2: VAG " MyFonts Musings"</a>. Myfonts.wordpress.com. November 17, 2006<span class="reference-accessdate">. Retrieved <span class="nowrap">October 13,</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Typographic+Abbreviations+Series+%232%3A+VAG+%22+MyFonts+Musings&rft.pub=Myfonts.wordpress.com&rft.date=2006-11-17&rft_id=http%3A%2F%2Fmyfonts.wordpress.com%2F2006%2F11%2F17%2Ftypographic-abbreviations-series-2-vag%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATypography+of+Apple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.apple.com/pr/library/2015/03/09Apple-Unveils-All-New-MacBook.html">"Apple Unveils All-New MacBook"</a>. March 9, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Apple+Unveils+All-New+MacBook&rft.date=2015-03-09&rft_id=https%3A%2F%2Fwww.apple.com%2Fpr%2Flibrary%2F2015%2F03%2F09Apple-Unveils-All-New-MacBook.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATypography+of+Apple+Inc." class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading3"><h3 id="General_references">General references</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=22" title="Edit section: General references"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>Apple Computer: <ul><li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20090326092545/http://www.apple.com/macosx/features/font.html">Fonts on Mac OS X</a>. Retrieved 2004-09-25.</li> <li>(January 29, 2003). <i>Using and Managing Fonts in Mac OS X</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20060323042506/http://images.apple.com/pro/archive/creative/fonts/usingfontsinmacosx_l25032b.pdf">PDF</a>. Retrieved 2004-10-01.</li> <li>(October 8, 2003). <i>Fonts in Mac OS X</i> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20040828235202/http://images.apple.com/macosx/pdf/Panther_Fonts_TB_10082003.pdf">PDF</a>. Retrieved 2004-10-04.</li> <li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20080724150836/http://developer.apple.com/documentation/Carbon/Conceptual/Managing_FontManager/fm_concepts/chapter_2_section_3.html">Font Support in the Mac OS</a>. Retrieved 2004-10-01.</li> <li>(November 11, 2002). <i><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140222212219/https://developer.apple.com/fonts/LastResortFont/">LastResort Font</a></i>. Retrieved 2004-10-03.</li> <li>(June 10, 2004). <a rel="nofollow" class="external text" href="http://docs.info.apple.com/article.html?artnum=153382">Sharing Fonts Between Mac OS X and Classic</a>. Retrieved 2004-10-22.</li> <li>(September 14, 2000). <a rel="nofollow" class="external text" href="https://developer.apple.com/fonts/TTRefMan/RM06/Chap6Zapf.html">The Zapf table</a>. Retrieved 2004-10-22.</li> <li>(1996-07-06). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20090801224714/http://developer.apple.com/documentation/Mac/Text/Text-514.html">Inside Macintosh — Text — Built-in Script Support (IM: Tx)</a>. Retrieved 2004-10-27.</li> <li>(November 1990). <a rel="nofollow" class="external text" href="http://www.umich.edu/~archive/apple2/technotes/tn/iigs/TN.IIGS.041">Apple II GS TN #41 — Font Family Numbers</a>. Retrieved 2004-10-28.</li> <li>(December 19, 2002). <a rel="nofollow" class="external text" href="https://www.unicode.org/Public/MAPPINGS/VENDORS/APPLE/ROMAN.TXT">ROMAN.TXT, MacRoman to Unicode map</a>. Retrieved 2004-11-09.</li></ul></li> <li>Jaques Moury Beauchap. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20040714090639/http://www.jacques-moury-beauchamp.com/moury/beauchamp/SIGNEDAMERICA/pages/JANOFFUS.html">Rob Janoff — Graphic Designer, Author of the first logo for Apple Computer</a>. Retrieved 2004-10-28.</li> <li><a href="/wiki/Michael_Everson" title="Michael Everson">Michael Everson</a> (2003-11-11). <a rel="nofollow" class="external text" href="http://www.evertype.com/software/apple/">Multilingual Macintosh Support</a>. Retrieved 2004-10-27.</li> <li>Erfert Fenton (October 1994). Inside QuickDraw GX Fonts, <i>MacWorld</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/19970614041630/http://www.macworld.com/pages/october.94/Feature.1143.html">Archived</a> June 14, 1997, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>, retrieved 2004-11-01.</li> <li>FreeType. <a rel="nofollow" class="external text" href="http://www.freetype.org/patents.html">Freetype and Patents</a>. Retrieved 2004-10-29.</li> <li>Nobumi Iyanaga (2000-09-26). <a rel="nofollow" class="external text" href="http://www.bekkoame.ne.jp/~n-iyanag/researchTools/unicodeandmacos.html">Unicode and Mac OS, and Code converters</a>. Retrieved 2004-10-27.</li> <li>Tony Kavadias (2004-07-24). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20080624131704/http://www.guidebookgallery.org/articles/apple2userinterfaces">Apple II User Interfaces</a>. Retrieved 2004-10-28.</li> <li>Steve Gibson (2003-04-10). <a rel="nofollow" class="external text" href="https://grc.com/ctwho.htm">The Origins of Sub-Pixel Font Rendering</a>. Retrieved 2004-10-27.</li> <li>Jens Hofman Hansen (July 2, 2002). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20041011142856/http://www.maclab.dk/dokumentation/logoet/">Apple-logoets historie</a>. Retrieved 2004-09-22.</li> <li>Susan Kare. <a rel="nofollow" class="external text" href="http://www.folklore.org/StoryView.py?project=Macintosh&story=World_Class_Cities.txt">World Class Cities</a>. Retrieved 2004-09-25.</li> <li>John Kheyt (2003-05-23). <a rel="nofollow" class="external text" href="http://www.macobserver.com/columns/devilsadvocate/2003/20030523.shtml">The Devil's Advocate — MS's ClearType KOs Apple's Quartz In The Lightweight Division</a>. Retrieved 2004-10-27.</li> <li>Microsoft (2003-03-12). <a rel="nofollow" class="external text" href="http://www.microsoft.com/presspass/press/2003/dec03/12-03ExpandIPPR.asp">Press release: Microsoft Announces Expanded Access To Extensive Intellectual Property Portfolio</a>. Retrieved 2004-10-27.</li> <li>Jonathan Ploudre (June 1, 2000). <a rel="nofollow" class="external text" href="http://www.lowendmac.com/backnforth/2k0601.html">Macintosh System Fonts</a>. Retrieved 2004-09-21.</li> <li>Ed Tracy (1998-10-15). <i><a rel="nofollow" class="external text" href="http://www.landsnail.com/apple/local/design/index.html">Apple and the History of Personal Computer Design</a></i>. Retrieved 2004-10-27.</li> <li>Norman Walsh (August 14, 1996). <a rel="nofollow" class="external text" href="http://www.faqs.org/faqs/fonts-faq/part7/">comp.fonts FAQ: Macintosh Info</a>. Retrieved 2004-09-21.</li> <li>XvsXP. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20060706171941/http://www.xvsxp.com/system/fonts_view.php">XvsXP.com — Fonts</a>. Retrieved 2004-10-27.</li></ul> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Typography_of_Apple_Inc.&action=edit&section=23" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110927010853/http://images.apple.com/pro/pdf/L311277A_FontTT_v4.pdf">Advanced Typography with Mac OS X Tiger</a></li> <li><a rel="nofollow" class="external text" href="https://developer.apple.com/fonts/">Text & Fonts</a> Apple's typography developer site</li> <li><a rel="nofollow" class="external text" href="https://developer.apple.com/fonts/TrueType-Reference-Manual/">TrueType Reference Manual</a></li> <li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140222212219/https://developer.apple.com/fonts/LastResortFont/">LastResort Font</a> <ul><li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20131209153619/https://developer.apple.com/fonts/LastResortFont/LastResortTable.html">Full LastResort glyph table</a></li> <li>LastResort glyphs: — <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110916205213/http://developer.apple.com/fonts/LastResortFont/LastResortGlyphs236pp.pdf">236 pages PDF</a>, <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110917211304/http://developer.apple.com/fonts/LastResortFont/LastResortGlyphs5pp.pdf">5 pages PDF</a></li></ul></li> <li><a rel="nofollow" class="external text" href="http://www.alanwood.net/unicode/fonts_macosx.html">Unicode fonts for Mac OS X computers</a> — Survey of Unicode fonts included with Mac OS X and <a href="/wiki/Microsoft_Office" title="Microsoft Office">Microsoft Office 2004</a>.</li> <li><a rel="nofollow" class="external text" href="https://docs.microsoft.com/typography/cleartype/">Microsoft's ClearType website</a></li> <li><a rel="nofollow" class="external text" href="http://fondu.sourceforge.net/">Fondu</a> – program to convert (and separate) Mac OS X dfont data fork files to TrueType, OpenType, Type 1, and Glyph Bitmap parts</li> <li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20100405215244/http://mackeys.info/">MacKeys — online tool to convert Apple keyboard keys to their Unicode equivalents (e.g. Cmd → ⌘)</a></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline 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.navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Apple_Inc." style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Apple_Inc." title="Template:Apple Inc."><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Apple_Inc." title="Template talk:Apple Inc."><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Apple_Inc." title="Special:EditPage/Template:Apple Inc."><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Apple_Inc." style="font-size:114%;margin:0 4em"><a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a></li> <li><a href="/wiki/Outline_of_Apple_Inc." title="Outline of Apple Inc.">Outline</a></li> <li><a href="/wiki/Timeline_of_Apple_Inc._products" class="mw-redirect" title="Timeline of Apple Inc. products">Timeline of products</a></li> <li><a href="/wiki/Environmental_practices_of_Apple" class="mw-redirect" title="Environmental practices of Apple">Environment</a></li> <li><a href="/wiki/Marketing_of_Apple_Inc." title="Marketing of Apple Inc.">Marketing</a></li> <li><a href="/wiki/Apple_supply_chain" title="Apple supply chain">Supply chain</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Trade unions</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._products" title="Category:Apple Inc. products">Products</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._hardware" title="Category:Apple Inc. hardware">Hardware</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Mac_(computer)" title="Mac (computer)">Mac</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IMac" title="IMac">iMac</a> <ul><li><i><a href="/wiki/IMac_Pro" title="IMac Pro">Pro</a></i></li></ul></li> <li><a href="/wiki/MacBook" title="MacBook">MacBook</a> <ul><li><a href="/wiki/MacBook_Air" title="MacBook Air">Air</a></li> <li><a href="/wiki/MacBook_Pro" title="MacBook Pro">Pro</a></li></ul></li> <li><a href="/wiki/Mac_Mini" title="Mac Mini">Mini</a></li> <li><a href="/wiki/Mac_Studio" title="Mac Studio">Studio</a></li> <li><a href="/wiki/Mac_Pro" title="Mac Pro">Pro</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPod" title="IPod">iPod</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/IPod_Classic" title="IPod Classic">Classic</a></i></li> <li><i><a href="/wiki/IPod_Mini" title="IPod Mini">Mini</a></i></li> <li><i><a href="/wiki/IPod_Nano" title="IPod Nano">Nano</a></i></li> <li><i><a href="/wiki/IPod_Shuffle" title="IPod Shuffle">Shuffle</a></i></li> <li><i><a href="/wiki/IPod_Touch" title="IPod Touch">Touch</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPhone" title="IPhone">iPhone</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPhone_hardware" title="IPhone hardware">Hardware</a></li> <li><a href="/wiki/History_of_the_iPhone" title="History of the iPhone">History</a></li> <li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhone models</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPad" title="IPad">iPad</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPad_Mini" title="IPad Mini">Mini</a></li> <li><a href="/wiki/IPad_Air" class="mw-redirect" title="IPad Air">Air</a></li> <li><a href="/wiki/IPad_Pro" title="IPad Pro">Pro</a></li> <li><a href="/wiki/List_of_iPad_accessories" title="List of iPad accessories">Accessories</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/AirPods" title="AirPods">AirPods</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AirPods_Pro" title="AirPods Pro">Pro</a></li> <li><a href="/wiki/AirPods_Max" title="AirPods Max">Max</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_SIM" title="Apple SIM">Apple SIM</a></li> <li><a href="/wiki/AirTag" title="AirTag">AirTag</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a> <ul><li><a href="/wiki/Beats_Pill" title="Beats Pill">Pill</a></li></ul></li> <li><a href="/wiki/HomePod" title="HomePod">HomePod</a> <ul><li><a href="/wiki/HomePod_Mini" title="HomePod Mini">Mini</a></li></ul></li> <li><a href="/wiki/Apple_silicon" title="Apple silicon">Silicon</a></li> <li><a href="/wiki/Apple_TV" title="Apple TV">TV</a></li> <li><a href="/wiki/Apple_Vision_Pro" title="Apple Vision Pro">Vision Pro</a></li> <li><a href="/wiki/Apple_Watch" title="Apple Watch">Watch</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._software" title="Category:Apple Inc. software">Software</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Operatingsystems" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Apple_operating_systems" title="List of Apple operating systems">Operating<br />systems</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IOS" title="IOS">iOS</a> / <a href="/wiki/IPadOS" title="IPadOS">iPadOS</a> <ul><li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhones</a></li> <li><a href="/wiki/List_of_iPad_models" title="List of iPad models">iPads</a></li> <li><a href="/wiki/IOS_version_history" title="IOS version history">iOS history</a></li> <li><a href="/wiki/IPadOS_version_history" title="IPadOS version history">iPadOS history</a></li> <li><a href="/wiki/Pre-installed_iOS_apps" class="mw-redirect" title="Pre-installed iOS apps">Apps</a></li></ul></li> <li><a href="/wiki/MacOS" title="MacOS">macOS</a> <ul><li><a href="/wiki/MacOS_version_history" title="MacOS version history">History</a></li> <li><a href="/wiki/MacOS_Server" class="mw-redirect" title="MacOS Server">Server</a></li></ul></li> <li><a href="/wiki/TvOS" title="TvOS">tvOS</a></li> <li><a href="/wiki/WatchOS" title="WatchOS">watchOS</a></li> <li><a href="/wiki/BridgeOS" title="BridgeOS">bridgeOS</a></li> <li><a href="/wiki/Darwin_(operating_system)" title="Darwin (operating system)">Darwin</a></li> <li><i><a href="/wiki/Classic_Mac_OS" title="Classic Mac OS">Classic Mac OS</a></i></li> <li><a href="/wiki/VisionOS" title="VisionOS">visionOS</a></li></ul> </div></td></tr><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CarPlay" title="CarPlay">CarPlay</a></li> <li><a href="/wiki/Classroom_(Apple)" title="Classroom (Apple)">Classroom</a></li> <li><a href="/wiki/HomeKit" title="HomeKit">HomeKit</a></li> <li><a href="/wiki/Core_Foundation" title="Core Foundation">Core Foundation</a></li> <li><a href="/wiki/Apple_Developer_Tools" title="Apple Developer Tools">Developer Tools</a></li> <li><a href="/wiki/FileMaker" title="FileMaker">FileMaker</a></li> <li><a href="/wiki/Final_Cut_Pro" title="Final Cut Pro">Final Cut Pro</a> <ul><li><a href="/wiki/Final_Cut_Pro_X" class="mw-redirect" title="Final Cut Pro X">X</a></li> <li><a href="/wiki/Compressor_(software)" title="Compressor (software)">Compressor</a></li> <li><a href="/wiki/Motion_(software)" title="Motion (software)">Motion</a></li></ul></li> <li><a href="/wiki/Logic_Pro" title="Logic Pro">Logic Pro</a> <ul><li><a href="/wiki/MainStage_(software)" title="MainStage (software)">MainStage</a></li></ul></li> <li><i><a href="/wiki/ILife" title="ILife">iLife</a></i> <ul><li><a href="/wiki/GarageBand" title="GarageBand">GarageBand</a></li> <li><a href="/wiki/IMovie" title="IMovie">iMovie</a></li> <li><i><a href="/wiki/IPhoto" title="IPhoto">iPhoto</a></i></li></ul></li> <li><a href="/wiki/ITunes" title="ITunes">iTunes</a></li> <li><a href="/wiki/IWork" title="IWork">iWork</a> <ul><li><a href="/wiki/Keynote_(presentation_software)" title="Keynote (presentation software)">Keynote</a></li> <li><a href="/wiki/Numbers_(spreadsheet)" title="Numbers (spreadsheet)">Numbers</a></li> <li><a href="/wiki/Pages_(word_processor)" title="Pages (word processor)">Pages</a></li></ul></li> <li><a href="/wiki/Apple_Mail" title="Apple Mail">Mail</a></li> <li><a href="/wiki/QuickTime" title="QuickTime">QuickTime</a></li> <li><a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a></li> <li><a href="/wiki/SceneKit" title="SceneKit">SceneKit</a></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><a href="/wiki/Swift_(programming_language)" title="Swift (programming language)">Swift</a></li> <li><a href="/wiki/Xcode" title="Xcode">Xcode</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._services" title="Category:Apple Inc. services">Services</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Financial</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Card" title="Apple Card">Card</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Pay</a></li> <li><a href="/wiki/Apple_Wallet" title="Apple Wallet">Wallet</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Arcade" title="Apple Arcade">Arcade</a></li> <li><a href="/wiki/Apple_Books" title="Apple Books">Books</a></li> <li><a href="/wiki/Apple_Music" title="Apple Music">Music</a> <ul><li><a href="/wiki/Apple_Music_1" title="Apple Music 1">1</a></li> <li><i><a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a></i></li> <li><a href="/wiki/Apple_Music_Up_Next" title="Apple Music Up Next">Up Next</a></li> <li><i><a href="/wiki/Apple_Music_Festival" title="Apple Music Festival">Festival</a></i></li> <li><i><a href="/wiki/ITunes_Radio" title="ITunes Radio">iTunes Radio</a></i></li> <li><a href="/wiki/Music_(app)" title="Music (app)">App</a></li></ul></li> <li><a href="/wiki/Apple_News" title="Apple News">News</a> <ul><li><i><a href="/wiki/Newsstand_(software)" title="Newsstand (software)">Newsstand</a></i></li></ul></li> <li><a href="/wiki/Apple_Podcasts" title="Apple Podcasts">Podcasts</a></li> <li><a href="/wiki/Apple_TV_app" title="Apple TV app">TV</a> <ul><li><a href="/wiki/Apple_TV%2B" title="Apple TV+">+</a></li> <li><a href="/wiki/List_of_Apple_TV%2B_original_programming" title="List of Apple TV+ original programming">originals</a></li> <li><a href="/wiki/MLS_Season_Pass" title="MLS Season Pass">MLS Season Pass</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Communication</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/FaceTime" title="FaceTime">FaceTime</a></li> <li><a href="/wiki/Walkie-Talkie_(Apple)" class="mw-redirect" title="Walkie-Talkie (Apple)">Walkie-Talkie</a></li> <li><a href="/wiki/IMessage" title="IMessage">iMessage</a> <ul><li><i><a href="/wiki/IChat" title="IChat">iChat</a></i></li> <li><a href="/wiki/Messages_(Apple)" title="Messages (Apple)">App</a></li></ul></li> <li><a href="/wiki/Game_Center" title="Game Center">Game Center</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Retail and<br />digital sales</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> <ul><li><a href="/wiki/Mac_App_Store" title="Mac App Store">macOS</a></li></ul></li> <li><a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a> <ul><li><a href="/wiki/ITunes_Connect" title="ITunes Connect">Connect</a></li></ul></li> <li><a href="/wiki/Apple_Store" title="Apple Store">Store</a> <ul><li><a href="/wiki/Apple_Fifth_Avenue" title="Apple Fifth Avenue">Fifth Avenue</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Support</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AppleCare%2B" title="AppleCare+">AppleCare+</a></li> <li><a href="/wiki/Apple_Authorized_Service_Provider" title="Apple Authorized Service Provider">AASP</a></li> <li><a href="/wiki/Apple_certification_programs" title="Apple certification programs">Certifications</a></li> <li><a href="/wiki/Genius_Bar" title="Genius Bar">Genius Bar</a></li> <li><i><a href="/wiki/ProCare" title="ProCare">ProCare</a></i></li> <li><i><a href="/wiki/One_to_One_(Apple)" title="One to One (Apple)">One to One</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Account" title="Apple Account">Apple Account</a> (formerly <i>Apple ID</i>) <ul><li><a href="/wiki/Sign_in_with_Apple" title="Sign in with Apple">Sign in with Apple</a></li></ul></li> <li><a href="/wiki/Apple_One" title="Apple One">One</a></li> <li><a href="/wiki/Apple_Developer" title="Apple Developer">Developer</a> <ul><li><i><a href="/wiki/IAd" title="IAd">iAd</a></i></li> <li><a href="/wiki/TestFlight" title="TestFlight">TestFlight</a></li> <li><a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">WWDC</a></li></ul></li> <li><a href="/wiki/ICloud" title="ICloud">iCloud</a> <ul><li><i><a href="/wiki/MobileMe" title="MobileMe">MobileMe</a></i></li></ul></li> <li><a href="/wiki/Find_My" title="Find My">Find My</a></li> <li><a href="/wiki/Fitness_(Apple)" title="Fitness (Apple)">Fitness</a></li> <li><a href="/wiki/Photos_(Apple)" title="Photos (Apple)">Photos</a></li> <li><a href="/wiki/Apple_Maps" title="Apple Maps">Maps</a> <ul><li><a href="/wiki/Flyover_(Apple_Maps)" title="Flyover (Apple Maps)">Flyover</a></li> <li><a href="/wiki/Look_Around_(Apple)" title="Look Around (Apple)">Look Around</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._subsidiaries" title="Category:Apple Inc. subsidiaries">Subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><a href="/wiki/Apple_IMC" title="Apple IMC">Apple IMC</a></li> <li><a href="/wiki/Apple_Studios" title="Apple Studios">Apple Studios</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/Braeburn_Capital" title="Braeburn Capital">Braeburn Capital</a></li> <li><a href="/wiki/Claris" title="Claris">Claris</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._acquisitions" title="Category:Apple Inc. acquisitions">Acquisitions</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_mergers_and_acquisitions_by_Apple" title="List of mergers and acquisitions by Apple">Completed</a> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><i><a href="/wiki/AuthenTec" title="AuthenTec">AuthenTec</a></i></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/BIS_Records" title="BIS Records">BIS Records</a></li> <li><i><a href="/wiki/Cue_(search_engine)" title="Cue (search engine)">Cue</a></i></li> <li><i><a href="/wiki/EditGrid" title="EditGrid">EditGrid</a></i></li> <li><i><a href="/wiki/Emagic" title="Emagic">Emagic</a></i></li> <li><i><a href="/wiki/FingerWorks" title="FingerWorks">FingerWorks</a></i></li> <li><i><a href="/wiki/Intrinsity" title="Intrinsity">Intrinsity</a></i></li> <li><i><a href="/wiki/InVisage_Technologies" title="InVisage Technologies">InVisage Technologies</a></i></li> <li><i><a href="/wiki/The_Keyboard_Company" title="The Keyboard Company">The Keyboard Company</a></i></li> <li><i><a href="/wiki/Lala_(website)" title="Lala (website)">Lala</a></i></li> <li><i><a href="/wiki/Metaio" title="Metaio">Metaio</a></i></li> <li><i><a href="/wiki/NeXT" title="NeXT">NeXT</a></i></li> <li><i><a href="/wiki/Nothing_Real" title="Nothing Real">Nothing Real</a></i></li> <li><i><a href="/wiki/P.A._Semi" title="P.A. Semi">P.A. Semi</a></i></li> <li><i><a href="/wiki/Power_Computing_Corporation" title="Power Computing Corporation">Power Computing</a></i></li> <li><i><a href="/wiki/PrimeSense" title="PrimeSense">PrimeSense</a></i></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam Entertainment Limited</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><i><a href="/wiki/Texture_(app)" title="Texture (app)">Texture</a></i></li> <li><i><a href="/wiki/Topsy_Labs" title="Topsy Labs">Topsy</a></i></li></ul></li> <li>Potential <ul><li><a href="/wiki/Potential_acquisition_of_Disney_by_Apple" title="Potential acquisition of Disney by Apple">Disney</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._partnerships" title="Category:Apple Inc. partnerships">Partnerships</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/AIM_alliance" title="AIM alliance">AIM alliance</a></i> <ul><li><i><a href="/wiki/Kaleida_Labs" title="Kaleida Labs">Kaleida Labs</a></i></li> <li><i><a href="/wiki/Taligent" title="Taligent">Taligent</a></i></li></ul></li> <li><a href="/wiki/Akamai_Technologies" title="Akamai Technologies">Akamai</a></li> <li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm</a></li> <li><a href="/wiki/DiDi" title="DiDi">DiDi</a></li> <li><i><a href="/wiki/Digital_Ocean" title="Digital Ocean">Digital Ocean</a></i></li> <li><a href="/wiki/IFund" title="IFund">iFund</a></li> <li><a href="/wiki/Imagination_Technologies" title="Imagination Technologies">Imagination</a></li> <li><a href="/wiki/Rockstar_Consortium" title="Rockstar Consortium">Rockstar Consortium</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Inc._advertising" title="Apple Inc. advertising">Advertising</a> <ul><li>"<a href="/wiki/1984_(advertisement)" title="1984 (advertisement)">1984</a>"</li> <li>"<a href="/wiki/Think_different" title="Think different">Think different</a>"</li> <li>"<a href="/wiki/Get_a_Mac" title="Get a Mac">Get a Mac</a>"</li> <li><a href="/wiki/IPod_advertising" title="IPod advertising">iPod</a></li> <li><a href="/wiki/Product_Red" title="Product Red">Product Red</a></li></ul></li> <li><a href="/wiki/Apple_ecosystem" title="Apple ecosystem">Ecosystem</a></li> <li><a href="/wiki/List_of_Apple_Inc._media_events" title="List of Apple Inc. media events">Events</a></li> <li><a href="/wiki/Criticism_of_Apple_Inc." title="Criticism of Apple Inc.">Criticism</a> <ul><li><a href="/wiki/Right_to_repair" title="Right to repair">Right to repair</a></li> <li><a href="/wiki/Apple%27s_EU_tax_dispute" title="Apple's EU tax dispute">Tax</a></li></ul></li> <li>Headquarters <ul><li><a href="/wiki/Apple_Campus" class="mw-redirect" title="Apple Campus">Campus</a></li> <li><a href="/wiki/Apple_Park" title="Apple Park">Park</a></li></ul></li> <li><a href="/wiki/Apple_University" title="Apple University">University</a></li> <li><a href="/wiki/Apple_Inc._design_motifs" title="Apple Inc. design motifs">Design</a> <ul><li><a href="/wiki/Apple_Industrial_Design_Group" title="Apple Industrial Design Group">IDg</a></li> <li><a class="mw-selflink selflink">Typography</a></li> <li><a href="/wiki/Designed_by_Apple_in_California" title="Designed by Apple in California">Book</a></li></ul></li> <li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a> <ul><li><a href="/wiki/List_of_Apple_codenames" title="List of Apple codenames">Codenames</a></li> <li><a href="/wiki/Apple_FileWare" title="Apple FileWare">Apple FileWare</a></li></ul></li> <li><a href="/wiki/Apple_community" title="Apple community">Community</a> <ul><li><a href="/wiki/AppleMasters" title="AppleMasters">AppleMasters</a></li></ul></li> <li><a href="/wiki/Litigation_involving_Apple_Inc." title="Litigation involving Apple Inc.">Litigation</a> <ul><li><a href="/wiki/United_States_v._Apple_(2024)" title="United States v. Apple (2024)">Antitrust</a></li> <li><a href="/wiki/High-Tech_Employee_Antitrust_Litigation" title="High-Tech Employee Antitrust Litigation">Non-recruiting agreements</a></li> <li><a href="/wiki/United_States_v._Apple_(2012)" title="United States v. Apple (2012)">Price-fixing ebooks</a></li> <li><a href="/wiki/FBI%E2%80%93Apple_encryption_dispute" class="mw-redirect" title="FBI–Apple encryption dispute">FBI encryption dispute</a></li> <li><a href="/wiki/Epic_Games_v._Apple" title="Epic Games v. Apple">Epic Games</a></li></ul></li> <li><a href="/wiki/IOS_app_approvals" title="IOS app approvals">iOS app approvals</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Unions</a> <ul><li><a href="/wiki/AppleToo" title="AppleToo">#AppleToo</a></li></ul></li> <li><a href="/wiki/List_of_depictions_of_Steve_Jobs" title="List of depictions of Steve Jobs">Depictions of Steve Jobs</a></li> <li><a href="/wiki/Linux_on_Apple_devices" title="Linux on Apple devices">Linux</a> <ul><li><a href="/wiki/Asahi_Linux" title="Asahi Linux">Asahi Linux</a></li> <li><a href="/wiki/IPodLinux" title="IPodLinux">iPodLinux</a></li></ul></li> <li><a href="/wiki/Apple_car_project" title="Apple car project">Car project</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._executives" title="Category:Apple Inc. executives">Executives</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a> (COO)</li> <li><a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a> (CFO)</li> <li><a href="/wiki/Katherine_L._Adams" class="mw-redirect" title="Katherine L. Adams">Katherine Adams</a> (General Counsel)</li> <li><a href="/wiki/Eddy_Cue" title="Eddy Cue">Eddy Cue</a></li> <li><a href="/wiki/Craig_Federighi" title="Craig Federighi">Craig Federighi</a></li> <li><a href="/wiki/Isabel_Ge_Mahe" title="Isabel Ge Mahe">Isabel Ge Mahe</a></li> <li><a href="/wiki/John_Giannandrea" title="John Giannandrea">John Giannandrea</a></li> <li><a href="/wiki/Lisa_P._Jackson" title="Lisa P. Jackson">Lisa Jackson</a></li> <li><a href="/wiki/Greg_Joswiak" title="Greg Joswiak">Greg Joswiak</a></li> <li><a href="/wiki/Sabih_Khan" title="Sabih Khan">Sabih Khan</a></li> <li><a href="/wiki/Deirdre_O%27Brien" title="Deirdre O'Brien">Deirdre O'Brien</a></li> <li><a href="/wiki/Dan_Riccio" title="Dan Riccio">Dan Riccio</a></li> <li><a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a></li> <li><a href="/wiki/Johny_Srouji" title="Johny Srouji">Johny Srouji</a></li> <li><a href="/wiki/John_Ternus" title="John Ternus">John Ternus</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a> (CEO)</li> <li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (CEO)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (CEO)</li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a> (CEO)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a> (CEO)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (CEO)</li> <li><a href="/wiki/Jony_Ive" title="Jony Ive">Jony Ive</a> (CDO)</li> <li><a href="/wiki/Angela_Ahrendts" title="Angela Ahrendts">Angela Ahrendts</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/John_Browett" title="John Browett">John Browett</a></li> <li><a href="/wiki/Guerrino_De_Luca" title="Guerrino De Luca">Guerrino De Luca</a></li> <li><a href="/wiki/Paul_Deneve" title="Paul Deneve">Paul Deneve</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Tony_Fadell" title="Tony Fadell">Tony Fadell</a></li> <li><a href="/wiki/Scott_Forstall" title="Scott Forstall">Scott Forstall</a></li> <li><a href="/wiki/Ellen_Hancock" title="Ellen Hancock">Ellen Hancock</a></li> <li><a href="/wiki/Nancy_R._Heinen" title="Nancy R. Heinen">Nancy R. Heinen</a></li> <li><a href="/wiki/Ron_Johnson_(businessman)" title="Ron Johnson (businessman)">Ron Johnson</a></li> <li><a href="/wiki/David_Nagel" title="David Nagel">David Nagel</a></li> <li><a href="/wiki/Peter_Oppenheimer" title="Peter Oppenheimer">Peter Oppenheimer</a></li> <li><a href="/wiki/Mark_Papermaster" title="Mark Papermaster">Mark Papermaster</a></li> <li><a href="/wiki/Jon_Rubinstein" title="Jon Rubinstein">Jon Rubinstein</a></li> <li><a href="/wiki/Bertrand_Serlet" title="Bertrand Serlet">Bertrand Serlet</a></li> <li><a href="/wiki/Bruce_Sewell" title="Bruce Sewell">Bruce Sewell</a></li> <li><a href="/wiki/Sina_Tamaddon" title="Sina Tamaddon">Sina Tamaddon</a></li> <li><a href="/wiki/Avie_Tevanian" title="Avie Tevanian">Avie Tevanian</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Directors_of_Apple_Inc." title="Category:Directors of Apple Inc.">Board of<br />directors</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arthur_D._Levinson" title="Arthur D. Levinson">Arthur D. Levinson</a> (Chairman)</li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/James_A._Bell" title="James A. Bell">James A. Bell</a></li> <li><a href="/wiki/Alex_Gorsky" title="Alex Gorsky">Alex Gorsky</a></li> <li><a href="/wiki/Andrea_Jung" title="Andrea Jung">Andrea Jung</a></li> <li><a href="/wiki/Ronald_Sugar" title="Ronald Sugar">Ronald D. Sugar</a></li> <li><a href="/wiki/Susan_Wagner" title="Susan Wagner">Susan L. Wagner</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (Chairman)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (Chairman)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (Chairman)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/Bill_Campbell_(business_executive)" title="Bill Campbell (business executive)">Bill Campbell</a></li> <li><a href="/wiki/Mickey_Drexler" title="Mickey Drexler">Mickey Drexler</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Larry_Ellison" title="Larry Ellison">Larry Ellison</a></li> <li><a href="/wiki/Al_Gore" title="Al Gore">Al Gore</a></li> <li><a href="/wiki/Bob_Iger" title="Bob Iger">Robert A. Iger</a></li> <li><a href="/wiki/Delano_Lewis" title="Delano Lewis">Delano Lewis</a></li> <li><a href="/wiki/Arthur_Rock" title="Arthur Rock">Arthur Rock</a></li> <li><a href="/wiki/Eric_Schmidt" title="Eric Schmidt">Eric Schmidt</a></li> <li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a></li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a></li> <li><a href="/wiki/Edgar_S._Woolard_Jr." title="Edgar S. Woolard Jr.">Edgar S. Woolard Jr.</a></li> <li><a href="/wiki/Jerry_York_(businessman)" title="Jerry York (businessman)">Jerry York</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Founders</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li> <li><a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><i>Italics</i> indicate discontinued products, services, or defunct companies.</li> <li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Apple_Inc." title="Category:Apple Inc.">Category</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; 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