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.pt-cv-meta-fields .author a { max-width: 106px!important; } } @media screen and (min-width: 993px) { .header-item-right,.ctmenu-mobile-ssblogheader,.custom_serach_main,.ss_close_icon{ display: none; } .ss_blog_header_cat_list{ width:180px; } .ssblogheader .ctmenu>ul>li.ctmenu-item-has-children:hover .ctmenu-subs { margin-top: 0.5rem; opacity: 1; visibility: visible; } .ctmenu-subs .list-item a:hover, .ctmenu-subs a:hover { background: #eff8ff; } .ctmenu { display: flex; align-items: center; justify-content: space-between; } .ctmenu-subs a{ height: 36px; display: flex; align-items: center; } .search_module_main br{ display: none; } .ctmenu-section{ display: flex; align-items: center; } .ss_search_icon,.ss_close_icon{ height: 20px; width: 20px; background-size: contain; background-repeat: no-repeat; cursor: pointer; } .ss_search_icon{ display: block; background-image: url(https://www.softwaresuggest.com/blog/wp-content/uploads/custom_upl/search_icon.svg); } .ss_close_icon{ background-image: url(https://www.softwaresuggest.com/blog/wp-content/uploads/custom_upl/close_black.svg); margin-left: 8px; } #search-input{ border: none; border-bottom:1px solid #ddd !important; } #search-input::-webkit-search-cancel-button{ display: none !important; } .arrowlnkw { margin-right: 4px; display: flex; } .arrowlnkw:hover { transform: translateX(-5px); } } @media screen and (max-width: 992px) { .et_monarch .et_social_heading { background: #001965 !important; } .ssblogheader-item-left, .ssblogheader-item-right { flex: 0 0 auto; } .ssblogheader .ctmenu { position: fixed; top: 0; left: 0; width: 75%; height: 100%; z-index: 111; overflow: hidden; background: white; transform: translate(-100%); transition: all 0.5s ease-in-out; } .ch_li_title { padding: 0px 16px; border-bottom: 1px solid rgba(0, 0, 0, 0.1); cursor: pointer; justify-content: space-between; } .ctmenu-mobile-toggle img { width: 40px; } .ctmenu-subs a:focus, .ctmenu-subs a:active { background-color: transparent; color: #333; } .ctmenu-item a:hover { background-color: transparent; } .ctmenu-subs a:focus { background-color: #eff8ff; } .last_btn_li { padding: 4px 0px; } .header-item-right { position: relative; } .ssblogheader .ctmenu-mobile-toggle { position: absolute; display: block; cursor: pointer; width: 2.75rem; border: none; background: none; transition: 0.35s ease-in-out; right: 0; top: 12px; } .ssblogheader .ctmenu.active { transform: translate(0%); } .ssblogheader .ctmenu>ul>li { display: block; margin: 0; } .ssblogheader .ctmenu>ul>li>a { display: block; height: 3.125rem; padding: 0 3.125rem 0 1rem; border-bottom: 1px solid rgba(0, 0, 0, 0.1); cursor: pointer; } .ssblogheader .ctmenu .ctmenu-mobile-ssblogheader { display: flex; position: sticky; justify-content: space-between; top: 0; height: 3.125rem; z-index: 110; border-bottom: 1px solid rgba(0, 0, 0, 0.1); } .ssblogheader .ctmenu .ctmenu-mobile-ssblogheader .ctmenu-mobile-arrow{ display: none; font-size: 1.25rem; } .ssblogheader 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.social_img_footer.instagram_footer { background-position: -71px -7px; } .social_img_footer.youtube_footer { background-position: -61px 50px; } .social_img_footer.linkedin_footer { background-position: -7px 50px; } .social_img_footer { background-size: 125px; } .social_img_footer { margin-right: 10px; width: 24px; height: 24px; border: 2px solid #fff; border-radius: 50%; } .footer_add_new { font-size: 14px; display: block; margin-bottom: 10px; font-style: normal; line-height: 1.9; } .address_footer_main br { display: none !important; } .new_footer_ss_ul li { line-height: 27px; } .subfooterflexfosub{ display: flex; align-items: center; } .subfomrfominputtsxt{ padding-bottom: 0px !important; } .subfomrfombttnsub input[type=submit]{ font-family: roboto,sans-serif; font-size: 13px; color: #fff; border-top-right-radius: 4px; border-bottom-right-radius: 4px; background-color: #21292d !important; border: none; padding: 8px 15px; -webkit-transition: background-color .4s; -moz-transition: 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</div></div></div></div></div></div></header><div id="et-main-area"><div id="main-content"><div class="fr_fold"><div class="container"><div class="fr_content"><div class="brdcrumbchctm"><p id="breadcrumbs"><span><span><a href="https://www.softwaresuggest.com/blog/" data-wpel-link="internal" target="_blank">Home</a></span> » <span><a href="https://www.softwaresuggest.com/blog/category/report/" data-wpel-link="internal" target="_blank">Report</a></span> » <span class="breadcrumb_last" aria-current="page">Global Digital Ad Spending 2024 – Reports, Statistics & Market Trends</span></span></p></div><h1 class="fr_title"> Global Digital Ad Spending 2024 – Reports, Statistics & Market Trends</h1><div class="authors_main ssflex ssaligncenter justcntncenter"><div class="newauthrmg ssflex ssaligncenter"> <img src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2024/06/10171151/bharat-baghel-150x125.png" width="60" height="50" alt="Bharat Baghel" class="avatar avatar-60 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hiddenInputexit.type = "hidden"; hiddenInputexit.name = "optimonster_exit"; hiddenInputexit.value = "1"; // Append the hidden input to the form document.querySelector(".exit_main_form").appendChild(hiddenInputexit); }) // exit intent on click optimonster poup button End</script> <article id="post-28171" class="et_pb_post post-28171 post type-post status-publish format-standard has-post-thumbnail hentry category-report tag-digital-ad-spending tag-digital-marketing-companies"><div class="et_post_meta_wrapper"> </div> <div class="entry-content newentrycontent"><div class="tocpluscontent ssflex"><div class="postconetndiv newlpostconetndiv comthemecontentdiv"><div id="cmidtocdiv" class="tocdiv newltocdiv bothtempcomclass"><div class="lwptoc lwptoc-autoWidth lwptoc-baseItems lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"><div class="lwptoc_header"> <span class="lwptoc_toggle"> <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a> </span></div><div class="lwptoc_items lwptoc_items-visible"><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#the-future-of-digital-marketing"> <span class="lwptoc_item_label">The Future of Digital Marketing</span> </a><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#1-projected-ad-spend-growth-worldwide"> <span class="lwptoc_item_label">1. Projected Ad Spend Growth Worldwide</span> </a></div><div class="lwptoc_item"> <a href="#2-digital-ad-spending-worldwide"> <span class="lwptoc_item_label">2. Digital Ad Spending Worldwide</span> </a></div><div class="lwptoc_item"> <a href="#3-2022-digital-ad-spending-country-wise"> <span class="lwptoc_item_label">3. 2022 Digital Ad Spending Country-wise</span> </a></div><div class="lwptoc_item"> <a href="#4-largest-global-digital-ad-sellers"> <span class="lwptoc_item_label">4. Largest Global Digital Ad Sellers</span> </a></div><div class="lwptoc_item"> <a href="#5-industry-wise-digital-marketing-ad-spending"> <span class="lwptoc_item_label">5. Industry-wise Digital Marketing Ad Spending</span> </a></div></div></div><div class="lwptoc_item"> <a href="#how-much-to-spend-on-digital-marketing-in-2022"> <span class="lwptoc_item_label">How much to spend on Digital Marketing in 2022?</span> </a></div><div class="lwptoc_item"> <a href="#how-should-you-allocate-your-marketing-budget"> <span class="lwptoc_item_label">How should you allocate your marketing budget?</span> </a><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#future-trends-that-will-impact-digital-marketers-by-2022"> <span class="lwptoc_item_label">Future Trends that will impact Digital Marketers by 2022</span> </a></div></div></div></div></div></div></div></div><div class="postconetndiv-content"><div class="newlautor content_author ssflex ssaligncenter"><div class="readtime ssflex ssaligncenter"> <span class="checkcirclebgq"></span> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Reading Time:</span> <span class="rt-time"> 6</span> <span class="rt-label rt-postfix">Minutes</span></span></div><div class="datepauthtxt ssflex ssaligncenter"> <span class="checkcirclebgq"></span> <span>Published : </span> February 16, 2022</div><div class="readtime ssflex ssaligncenter"> <span class="checkcirclebgq"></span> Last Updated: August 30, 2024</div></div><p style="text-align: justify;"><span style="font-weight: 400;">In the past decade, the world has shown a paradigm shift from analog to digital. The number of people consuming online information is increasing rapidly; thus, making digital marketing the best way for businesses to reach out to the audience.</span></p><div class="nssbluebox"><p class="txtpnss"><img decoding="async" class="lazy lazy-hidden nssimg" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/05/leftarowmbs.png"><noscript><img decoding="async" class="nssimg" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/05/leftarowmbs.png"></noscript><span class="nssbold">Looking for Digital Marketing Companies?</span> Check out SoftwareSuggest’s list of the <a class="nsslinkund" href="https://www.softwaresuggest.com/services/digital-marketing-companies" data-wpel-link="internal" target="_blank">best Digital Marketing Companies</a> solutions.</p></div><p style="text-align: justify;"><span style="font-weight: 400;">As the internet becomes intertwined with everything we do, the significance of digital marketing is becoming crystal clear. It has become an intact part of what a business is to its customers. With the evolving customer behavior and market trends, your business needs digital marketing to grow and thrive to keep up with the competition.</span></p><h2 style="text-align: justify;"><span id="the-future-of-digital-marketing"><b>The Future of Digital Marketing</b></span></h2><p style="text-align: justify;"><span style="font-weight: 400;">Irrespective of which business type they represent, global marketers agree that digital campaigns (of any media type or format) are crucial to their overall promotional efforts.</span></p><p style="text-align: justify;"><span style="font-weight: 400;">Here’s a look at the Projected Ad Spend Growth across the globe by media type or format for the year 2017-2020.</span></p><h3 style="text-align: justify;"><span id="1-projected-ad-spend-growth-worldwide"><b>1. Projected Ad Spend Growth Worldwide</b></span></h3><div id="attachment_28172" style="width: 1010px" class="wp-caption aligncenter"><a href="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide.png" data-wpel-link="internal" target="_blank"><img decoding="async" loading="lazy" aria-describedby="caption-attachment-28172" class="lazy lazy-hidden wp-image-28172 size-full" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide.png" alt="Projected Ad Spend Growth Worldwide" width="1000" height="904" srcset="" data-srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide-300x271.png 300w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide-768x694.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide-696x629.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide-465x420.png 465w" sizes="(max-width: 1000px) 100vw, 1000px"><noscript><img decoding="async" loading="lazy" aria-describedby="caption-attachment-28172" class="wp-image-28172 size-full" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide.png" alt="Projected Ad Spend Growth Worldwide" width="1000" height="904" srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide-300x271.png 300w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide-768x694.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide-696x629.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Projected-Ad-Spend-Growth-Worldwide-465x420.png 465w" sizes="(max-width: 1000px) 100vw, 1000px"></noscript></a><p id="caption-attachment-28172" class="wp-caption-text"><strong>Note:</strong> The above figures represent the spending in billions.</p></div><p style="text-align: justify;"><span style="font-weight: 400;">It is estimated that over half of the projected digital ad spend will be achieved by 2022.</span></p><p style="text-align: justify;"><span style="font-weight: 400;">In 2022, the worldwide digital ad spending will observe a rise of <strong>17.6%</strong>, i.e., up to <strong>$333.25 billion</strong>. However, it will keep on rising till 2023.</span></p><h3 style="text-align: justify;"><span id="2-digital-ad-spending-worldwide"><b>2. Digital Ad Spending Worldwide</b></span></h3><div id="attachment_28173" style="width: 1010px" class="wp-caption aligncenter"><a href="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide.png" data-wpel-link="internal" target="_blank"><img decoding="async" loading="lazy" aria-describedby="caption-attachment-28173" class="lazy lazy-hidden wp-image-28173 size-full" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide.png" alt="Digital Ad Spending Worldwide" width="1000" height="812" srcset="" data-srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide-300x244.png 300w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide-768x624.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide-696x565.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide-517x420.png 517w" sizes="(max-width: 1000px) 100vw, 1000px"><noscript><img decoding="async" loading="lazy" aria-describedby="caption-attachment-28173" class="wp-image-28173 size-full" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide.png" alt="Digital Ad Spending Worldwide" width="1000" height="812" srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide-300x244.png 300w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide-768x624.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide-696x565.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Digital-Ad-Spending-Worldwide-517x420.png 517w" sizes="(max-width: 1000px) 100vw, 1000px"></noscript></a><p id="caption-attachment-28173" class="wp-caption-text"><strong>Note:</strong> This includes digital ad spend on advertising that appears on the desktop, laptop, mobile phones, tablets, and other internet-connected devices.</p></div><p style="text-align: justify;"><span style="font-weight: 400;">In some countries, like the US, digital marketing has become the dominant ad medium. According to <a href="https://www.brafton.com/blog/content-marketing/the-ultimate-list-of-marketing-spend-statistics-for-2019-infographic/" target="_blank" rel="noopener noreferrer nofollow" data-wpel-link="external">data from Statista</a>, the <strong>US with $197.47 billion</strong> spends the most on advertising as compared to other countries. </span></p><p style="text-align: justify;"><span style="font-weight: 400;">Indonesia and India are home to rapidly increasing digital and mobile users. Thus, Indonesia is the fastest-growing digital advertising market in the world, followed by India.</span></p><h3><span id="3-2022-digital-ad-spending-country-wise"><b>3. 2022 Digital Ad Spending Country-wise</b></span></h3><div class="cust-table" style="text-align: justify;"><table><tbody><tr><th class="tg-0lax" style="text-align: center;">Sr No.</th><th class="tg-0lax" style="text-align: center;">Country</th><th class="tg-0lax" style="text-align: center;">Digital Ad Spending (in billions)</th></tr><tr><td class="tg-0lax" style="text-align: center;">1</td><td class="tg-0lax" style="text-align: center;">US</td><td class="tg-0lax" style="text-align: center;">$197.47</td></tr><tr><td class="tg-0lax" style="text-align: center;">2</td><td class="tg-0lax" style="text-align: center;">China</td><td class="tg-0lax" style="text-align: center;">$79.08</td></tr><tr><td class="tg-0lax" style="text-align: center;">3</td><td class="tg-0lax" style="text-align: center;">Japan</td><td class="tg-0lax" style="text-align: center;">$41.85</td></tr><tr><td class="tg-0lax" style="text-align: center;">4</td><td class="tg-0lax" style="text-align: center;">UK</td><td class="tg-0lax" style="text-align: center;">$24.21</td></tr><tr><td class="tg-0lax" style="text-align: center;">5</td><td class="tg-0lax" style="text-align: center;">Germany</td><td class="tg-0lax" style="text-align: center;">$22.74</td></tr><tr><td class="tg-0lax" style="text-align: center;">6</td><td class="tg-0lax" style="text-align: center;">Brazil</td><td class="tg-0lax" style="text-align: center;">$14.89</td></tr><tr><td class="tg-0lax" style="text-align: center;">7</td><td class="tg-0lax" style="text-align: center;">South Korea</td><td class="tg-0lax" style="text-align: center;">$12.13</td></tr><tr><td class="tg-0lax" style="text-align: center;">8</td><td class="tg-0lax" style="text-align: center;">Australia</td><td class="tg-0lax" style="text-align: center;">$12.02</td></tr><tr><td class="tg-0lax" style="text-align: center;">9</td><td class="tg-0lax" style="text-align: center;">France</td><td class="tg-0lax" style="text-align: center;">$11.95</td></tr><tr><td class="tg-0lax" style="text-align: center;">10</td><td class="tg-0lax" style="text-align: center;">Indonesia</td><td class="tg-0lax" style="text-align: center;">$8.71</td></tr></tbody></table><p><span style="font-weight: 400;"><br> Determining the most significant digital ad sellers of 2022, Google topped the list with 31.1% of total global ad spending. Its spending was worth <strong>$103.73</strong> billion. Followed by it is Facebook with an expenditure of <strong>$67.37</strong> billion. Though Amazon is chipping away the duopoly of Google and Facebook, it still remains a small player at the global level.</span></p><h3><span id="4-largest-global-digital-ad-sellers"><b>4. Largest Global Digital Ad Sellers</b></span></h3><div id="attachment_28174" style="width: 1010px" class="wp-caption aligncenter"><a href="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019.png" data-wpel-link="internal" target="_blank"><img decoding="async" loading="lazy" aria-describedby="caption-attachment-28174" class="lazy lazy-hidden wp-image-28174 size-full" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019.png" alt="Largest Global Digital Ad Sellers of 2019" width="1000" height="1054" srcset="" data-srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-285x300.png 285w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-768x809.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-972x1024.png 972w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-696x734.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-398x420.png 398w" sizes="(max-width: 1000px) 100vw, 1000px"><noscript><img decoding="async" loading="lazy" aria-describedby="caption-attachment-28174" class="wp-image-28174 size-full" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019.png" alt="Largest Global Digital Ad Sellers of 2019" width="1000" height="1054" srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-285x300.png 285w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-768x809.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-972x1024.png 972w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-696x734.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Largest-Global-Digital-Ad-Sellers-of-2019-398x420.png 398w" sizes="(max-width: 1000px) 100vw, 1000px"></noscript></a><p id="caption-attachment-28174" class="wp-caption-text"><strong>Note:</strong> The above figures represent in billions.</p></div><p>When we talk about industry-wise contribution towards global digital marketing spending, the retail sector surpasses all.</p><h3><span id="5-industry-wise-digital-marketing-ad-spending"><b>5. Industry-wise Digital Marketing Ad Spending</b></span></h3><p><a href="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending.png" data-wpel-link="internal" target="_blank"><img decoding="async" loading="lazy" class="lazy lazy-hidden aligncenter size-full wp-image-28175" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending.png" alt="Industry wise Digital Marketing Ad Spending" width="1000" height="1172" srcset="" data-srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-256x300.png 256w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-768x900.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-874x1024.png 874w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-696x816.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-358x420.png 358w" sizes="(max-width: 1000px) 100vw, 1000px"><noscript><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-28175" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending.png" alt="Industry wise Digital Marketing Ad Spending" width="1000" height="1172" srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-256x300.png 256w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-768x900.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-874x1024.png 874w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-696x816.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Industry-wise-Digital-Marketing-Ad-Spending-358x420.png 358w" sizes="(max-width: 1000px) 100vw, 1000px"></noscript></a></p><p><span style="font-weight: 400;">The above digital marketing statistics and trends can offer great insights into where you should plan to spend your time as well as resources. </span></p><h2><span id="how-much-to-spend-on-digital-marketing-in-2022"><b>How much to spend on Digital Marketing in 2022?</b></span></h2><p><span style="font-weight: 400;">According to a study by the US Small Business Administration, a company should spend 7-8% of its gross revenue on marketing. For the year 2022, 50% of that budget should be dedicated specifically for digital marketing. However, it must increase to <strong>55% in 2025</strong>.</span></p><p><span style="font-weight: 400;">Any average business spends 35% of its marketing budget on digital campaigns, which is definitely not enough. To thrive in this continuously growing competition and stay ahead of the curve, it is crucial to spend half of your marketing budget in digital marketing.</span></p><p><span style="font-weight: 400;">Let’s consider an example of a company making <strong>$2 million</strong> revenue. It imparts 7% of its revenue as its marketing budget, i.e., <strong>$140,000</strong>. Now, it should invest 50% of this marketing budget for its digital campaigns, i.e., <strong>$70,000</strong>. However, several tech-savvy companies rely heavily on <a href="https://www.softwaresuggest.com/services/digital-marketing-companies" target="_blank" rel="noopener noreferrer" data-wpel-link="internal">digital marketing</a> and might spend the majority of its marketing budget on digital strategies.</span></p><p><span style="font-weight: 400;">Now that you are clear of how much you should be spending on digital marketing, let’s move on to discuss how you should spend this money.</span></p><h2><span id="how-should-you-allocate-your-marketing-budget"><b>How should you allocate your marketing budget?</b></span></h2><p><span style="font-weight: 400;">The landscape for marketing is broader and more complex. So, you must allocate your marketing budget judiciously.</span></p><p><span style="font-weight: 400;">There are numerous avenues where you can spend your money. This includes SEO, Social Media, Branding, Website, Press Release, Email, Print Ads, Events, and more. This year, the average firm is expected to spend <strong>41%</strong> of their marketing budget to online sources. Out of which, search engine marketing will take up the most significant share.</span></p><p><span style="font-weight: 400;">When asked to digital marketers how they plan to change their budgets in the coming year, here is what they said:</span></p><p><a href="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation.png" data-wpel-link="internal" target="_blank"><img decoding="async" loading="lazy" class="lazy lazy-hidden aligncenter size-full wp-image-28176" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation.png" alt="Marketing Budget Allocation" width="1000" height="1790" srcset="" data-srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-168x300.png 168w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-768x1375.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-572x1024.png 572w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-696x1246.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-235x420.png 235w" sizes="(max-width: 1000px) 100vw, 1000px"><noscript><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-28176" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation.png" alt="Marketing Budget Allocation" width="1000" height="1790" srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-168x300.png 168w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-768x1375.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-572x1024.png 572w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-696x1246.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Marketing-Budget-Allocation-235x420.png 235w" sizes="(max-width: 1000px) 100vw, 1000px"></noscript></a></p><p><span style="font-weight: 400;">Developing an overall strategy is essential.</span></p><p><span style="font-weight: 400;">John Lincoln, CEO of Ignite Visibility, said, “It’s incredibly important to be forecasting and making sure you have the right digital strategy.”</span></p><p><em><strong>Let’s explore the digital marketing domains that can enhance your reach and do wonders to your business.</strong></em></p><ol><li><h4><b> YouTube Ads</b></h4></li></ol><p><span style="font-weight: 400;">YouTube Ads are cherished much in the digital marketing realm. Identify the channels that your target audience watches the most and create a personalized experience. Undoubtedly, these ads are obtrusive, but if you succeed to grab the viewer’s attention in the first 5-10 seconds, it can prove beneficial. </span></p><p><span style="font-weight: 400;">Let your audience know instantly that you are providing the information they are looking for. Hook them with humor or something that makes you stand out from the rest. Though it isn’t easy, it can pay off. </span></p><ol start="2"><li><h4><b> Search Engine Optimization (SEO)</b></h4></li></ol><p><span style="font-weight: 400;">There’s a lot of competition for acquiring top spots on Google. Therefore, SEO must never be neglected. If you want to have notable results, <strong>spend $2,000 – $5,000</strong> behind Search Engine Optimization. </span></p><p><span style="font-weight: 400;">This will help you rank on Google, get noticed by your audience, bring traffic on your website, and increase leads.</span></p><ol start="3"><li><h4><b> Facebook Ads</b></h4></li></ol><p><span style="font-weight: 400;">In terms of personalization, none can beat Facebook’s advertising platform. Mostly an ad on Facebook is either about a company’s product or its services. It can be an excellent benchmark to spend <strong>$1</strong> on Facebook Ads for every 100 of your website visitors. </span></p><p><span style="font-weight: 400;">Google is also a great platform to showcase ads. Though Google Ads and Facebook Ads are primarily different in terms of consumer intent, you can leverage it too for your digital marketing spending.</span></p><ol start="4"><li><h4><b> Paid Search</b></h4></li></ol><p><span style="font-weight: 400;">You cannot dedicate a specific amount for paid search ads. All it requires is a trial and error process. Check which ads work for you, which of them helps you generate most leads, and then put your resources on it. If you are high up in Google’s search results, it makes more sense to get in front of more people.</span></p><ol start="5"><li><h4><b> Social Media Influencers</b></h4></li></ol><p><span style="font-weight: 400;">When people think of social media influencers, they </span>are often seen as digital celebrities, amassing followers through their relatable persona or aspirational lifestyles. <span style="font-weight: 400;">They come up with names that have millions of followers. But, this is not the case with digital marketing.</span></p><p><span style="font-weight: 400;">At first, determine the best social media platforms for your niche and stay responsive on it. Then, team up with a local or micro-influencer to expand your brand awareness.</span></p><ol start="6"><li><h4><b> Content Marketing</b></h4></li></ol><p><span style="font-weight: 400;">Content is king. We’ve heard this ample number of times, and it remains vital for digital marketing too. Be it creating tutorials, guides, resources (blogs, how-to pieces), and tools; your content must be fresh, optimized, and authoritative. </span></p><p><span style="font-weight: 400;">The main objective of all the content you provide should be creating connections and developing relationships with your clientele.</span></p><h3><span id="future-trends-that-will-impact-digital-marketers-by-2022"><b>Future Trends that will impact Digital Marketers by 2022</b></span></h3><p><span style="font-weight: 400;">Based on a survey, here are a few upcoming technologies that will take up space in the present digital marketing scenario.</span><b></b></p><p><a href="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers.png" data-wpel-link="internal" target="_blank"><img decoding="async" loading="lazy" class="lazy lazy-hidden aligncenter size-full wp-image-28177" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers.png" alt="Future Trends Influencing Digital Marketers" width="1000" height="670" srcset="" data-srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers-300x201.png 300w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers-768x515.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers-696x466.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers-627x420.png 627w" sizes="(max-width: 1000px) 100vw, 1000px"><noscript><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-28177" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers.png" alt="Future Trends Influencing Digital Marketers" width="1000" height="670" srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers.png 1000w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers-300x201.png 300w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers-768x515.png 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers-696x466.png 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2019/09/Future-Trends-Influencing-Digital-Marketers-627x420.png 627w" sizes="(max-width: 1000px) 100vw, 1000px"></noscript></a></p><p><span style="font-weight: 400;">You are now well-aware of the statistics, future trends, and top-notch areas where you should invest. So, make sure you utilize the realities of your business first and then decide how much you should spend on digital marketing in 2023.</span></p></div><div class="saboxplugin-wrap" ><div class="saboxplugin-tab"><div class="heading-section"><div class="identity-section"><div class="saboxplugin-gravatar"><img decoding="async" loading="lazy" src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2024/06/10171151/bharat-baghel-150x125.png" width="100" height="83" alt="Bharat Baghel" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo"></div><div><div class="saboxplugin-authorname"><a href="https://www.softwaresuggest.com/blog/author/bharatbaghel/" class="vcard author" rel="author" data-wpel-link="internal" target="_blank"><span class="fn">Bharat Baghel</span></a></div><div class="sub-title">About the author</div></div></div><div class="saboxplugin-socials "><a title="Linkedin" target="_blank" href="https://www.linkedin.com/in/bharat-baghel-680123120/" rel="nofollow noopener" class="saboxplugin-icon-grey"><svg aria-hidden="true" class="sab-linkedin" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512"><path fill="currentColor" d="M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z"></path></svg></a></div></div><div class="saboxplugin-desc"><div ><p>Bharat Baghel is an accomplished SEO Specialist and content writer with a keen focus on optimizing digital landscapes for businesses and expertise in the SaaS industry. With over 2 years of experience in the industry, he brings a deep understanding of SEO strategies, content marketing, email marketing, and the digital world’s ever-evolving dynamics.</p></div></div><div class="clearfix"></div></div></div><span class="et_social_bottom_trigger"></span><div class="otherbottomcontet"> <div id="subscribech" class="maileterblogch_n mailtempbloginnner"> </div></div></div><div id="ssgooglenewsbtn" class="ss_google_news_btn_main"> <a href="https://news.google.com/publications/CAAqBwgKMOXDzQswld_kAw?ceid=IN:en&oc=3&hl=en-IN&gl=IN" target="_blank" data-wpel-link="external" rel="nofollow noopener noreferrer"><img src="https://www.softwaresuggest.com/blog/wp-content/uploads/custom_upl/google-news-icon.svg" alt="Google News" height="44" width="120" /></a></div></div></div></div> <div class="recent_post_main"><style>.fullsecsub { background: #F2F8FB; padding: 40px 20px; border-radius: 20px; margin-top: 20px; } .subcontainer { max-width: 1200px; width: 100%; display: flex; 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