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Convert your marketing and business strategy to retail profitability by using Drupal’s mobile-native platform." /> <meta name="generator" content="Drupal 7 (https://www.drupal.org)" /> <link rel="image_src" href="https://www.drupal.org/sites/all/themes/bluecheese/images/og.jpg" /> <link rel="canonical" href="https://www.drupal.org/industries/retail" /> <link rel="shortlink" href="https://www.drupal.org/node/3112970" /> <meta property="og:site_name" content="Drupal.org" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.drupal.org/industries/retail" /> <meta property="og:title" content="Drupal for Retail" /> <meta property="og:description" content="Your goal: provide robust retail that’s adaptable to an ever-changing demand. Drupal’s proven ability: to increase web traffic—and results. 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id="block-system-user-menu" class="block block-system block-menu"> <div class="block-inner"> <div class="content"> <div class="menu-block"><ul class="menu"><li class="button default"><a href="#block-system-user-menu"><img src="https://www.drupal.org/sites/all/themes/bluecheese/images/icon-w-user.svg" alt="Log in, view profile, and more"></a><ul><li class="first leaf"><a href="/user/login?destination=node/3112970" title="">Log in</a></li> <li class="last leaf"><a href="/user/register?destination=node/3112970" title="">Create account</a></li> </ul></li></ul></div> </div> </div> </div> </div> </nav> </div> <div id="page" class="clearfix"> <div id="page-heading"> <div class="breadbox"></div> </div>  <div id="main" role="main"> <div id="content" class="clearfix"> <div id="content-inner" class="clearfix"> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="block-inner"> <div class="content"> <div class="panelizer-view-mode node node-full node-page node-3112970"> <div class="capricorn panel-layout clearfix " > <div class="container primary clearfix"> <div class="container-inner primary-inner"> <div class="panel-pane pane-fieldable-panels-pane pane-vid-6509 pane-bundle-cta pane-fpid-765" > <div class="pane-content"> <div style="background-image: url('https://www.drupal.org/files/cta/background/banner-4_0.png');" class="fieldable-panels-pane pane-style-full title pane-style-dark with-background"> <div class="pane-style-full-inner pane-content-inner"> <div class="field field-name-field-cta-graphic field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img src="https://www.drupal.org/files/cta/graphic/drupal-wordmark-retail.png" width="1086" height="153" alt="" /></div></div></div> <div class="cta-text"> <h2>Depend on Drupal to deliver retail solutions</h2> <div class="field field-name-field-cta-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Your goal: provide robust retail that’s adaptable to an ever-changing demand. Drupal’s proven ability: to increase web traffic—and results. Convert your marketing and business strategy to retail profitability by using Drupal’s mobile-native platform. </p><p>The Drupal Commerce module powers 80,000+ sites, making it one of the most flexible retail solutions for websites and applications of all sizes. Drupal’s third-party integrations and enhancements in the features and functionalities adapt to the changing needs of a business, such as offering a variety of payment gateways.</p> <div class="field field-name-field-cta-link field-type-link-field field-label-hidden"> <div class="field-items"> <div class="field-item even"><a href="#stories">Read success stories</a></div> <div class="field-item odd"><a href="#drupalorg-lead-capture-form">Contact an expert</a></div> </div> </div> </div></div></div> </div> </div> </div> </div> </div> </div> </div> <div class="container secondary clearfix"> <div class="container-inner secondary-inner"> <div class="panel-pane pane-fieldable-panels-pane pane-vid-6511 pane-bundle-cta pane-fpid-766" > <div class="pane-content"> <div style="background-image: url('https://www.drupal.org/files/cta/background/white-bg_4_0_0_7.png');" class="fieldable-panels-pane pane-style-full fifty-fifty pane-style-light with-background"> <div class="pane-style-full-inner pane-content-inner"> <div class="field field-name-field-cta-graphic field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img src="https://www.drupal.org/files/cta/graphic/retail-infographic-colored-icon.png" width="711" height="422" alt="Every year, more retailers rely on Drupal" /></div></div></div> <div class="cta-text"> <h2>Drupal is <em>the</em> digital platform for businesses to establish & showcase themselves as the best in the industry</h2> <div class="field field-name-field-cta-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Scale and integrate with multiple systems —</strong> Use decoupled Drupal architecture to build a future-ready digital retail store; integrate with other enterprise systems, such as CRM and ERP, to pull information as needed and when required.</p> <p><strong>Serve content wherever needed —</strong> Build an omni-channel CMS adapted to the interface of your choosing; digital kiosks, handheld screens, digital signage...these can be altered to meet the digital experience needs of any retailer, regardless of industry. </p> <p><strong>Utilize a global asset library — </strong>Drupal offers framework for layouts, templates, components and content assets for all editors to access, manage workflow, and scale to deliver a complete digital retail store experience.</p> <p><strong>Offer information and purchase pathways —</strong> Use access controls, pricing structures, SEO tools, secure platforms, multilingual capabilities and shopping cart modules for customers to complete transactions.</p></div></div></div> </div> </div> </div> </div> </div> </div> </div> <div class="container nonary clearfix"> <div class="container-inner nonary-inner"> <div class="nonary-header clearfix"> <div class="nonary-header-inner"> <div class="panel-pane pane-fieldable-panels-pane pane-vid-6363 pane-bundle-cta pane-fpid-767" > <div class="pane-content"> <div class="fieldable-panels-pane pane-style-ribbon pane-style-dark"> <div class="pane-style-ribbon-inner pane-content-inner"> <div class="cta-text"> <div class="field field-name-field-cta-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><h2>These Stories Showcase the Power of Drupal in Retail</h2></div></div></div> </div> </div> </div> </div> </div> </div> </div> <div class="nonary-wrapper"> <div class="column-content-region nonary-first"> <div class="column-content-region-inner nonary-first-inner"> <div class="panel-pane pane-fieldable-panels-pane pane-vid-12898 pane-bundle-cta pane-fpid-768" > <div class="pane-content"> <a href="https://www.drupal.org/case-study/concept2-drupal-drupal-commerce-decoupled" class="card-link"><div style="background-image: url('https://www.drupal.org/files/cta/background/Concept2%20-%20New%20Home%20Page.png');" class="fieldable-panels-pane pane-style-card pane-style-light with-background"> <div class="pane-style-card-inner pane-content-inner"> <div class="field field-name-field-cta-graphic field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img src="https://www.drupal.org/files/cta/graphic/Concept2.png" width="600" height="90" alt="" /></div></div></div> <div class="cta-text"> <div class="field field-name-field-cta-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Concept2’s new composable technical infrastructure with a flexible decoupled setup including Drupal Commerce and Drupal CMS is future-ready and scalable.</p></div></div></div> </div> </div> </div> </a> </div> </div> </div> </div> <div class="column-content-region nonary-second"> <div class="column-content-region-inner nonary-second-inner"> <div class="panel-pane pane-fieldable-panels-pane pane-vid-12817 pane-bundle-cta pane-fpid-1307" > <div class="pane-content"> <a href="https://www.drupal.org/case-study/betafence-usa" class="card-link"><div style="background-image: url('https://www.drupal.org/files/cta/background/Betafence%20Background.png');" class="fieldable-panels-pane pane-style-card pane-style-light with-background"> <div class="pane-style-card-inner pane-content-inner"> <div class="field field-name-field-cta-graphic field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img src="https://www.drupal.org/files/cta/graphic/Betafence%20Logo.jpeg" width="2700" height="719" alt="" /></div></div></div> <div class="cta-text"> <div class="field field-name-field-cta-body-2 field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>The Betafence team requested the development of a functional website. We created a highly secured website with robust architecture.</p></div></div></div> </div> </div> </div> </a> </div> </div> </div> </div> <div class="column-content-region nonary-third"> <div class="column-content-region-inner nonary-third-inner"> <div class="panel-pane pane-fieldable-panels-pane pane-vid-10505 pane-bundle-cta pane-fpid-1306" > <div class="pane-content"> <a href="https://www.drupal.org/case-study/diy-or-professional-tailored-product-info-in-just-a-few-clicks" class="card-link"><div style="background-image: url('https://www.drupal.org/files/cta/background/soudal_case_study.png');" class="fieldable-panels-pane pane-style-card pane-style-built-by with-background"> <div class="pane-style-card-inner pane-content-inner"> <div class="field field-name-field-cta-graphic field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img src="https://www.drupal.org/files/cta/graphic/soudal_logo_big.png" width="768" height="512" alt="" /></div><div class="field-item odd"></div></div></div> <div class="cta-text"> <div class="field field-name-field-cta-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Soudal chose Drupal for the advanced flexibility requirements they had in terms of multimarket and multilingual CMS that could bear out many integrations.</p></div></div></div> </div> </div> <div class="built-by"> <div class="built-by-label"><small>built by</small></div> <div class="field field-name-field-cta-graphic field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"></div><div class="field-item odd"><img src="https://www.drupal.org/files/cta/graphic/DROPSOLID_LOGO_TRANSPARANT_BLAUW_0.png" width="3384" height="1053" alt="" /></div></div></div> </div> </div> </a> </div> </div> </div> </div> </div> <div class="nonary-footer clearfix"> <div class="nonary-footer-inner"> <div class="panel-pane pane-fieldable-panels-pane pane-vid-9403 d-sponsor pane-bundle-cta pane-fpid-802" > <div class="pane-content"> <div class="fieldable-panels-pane pane-style-full nographic pane-style-supporter"> <div class="pane-style-full-inner pane-content-inner"> <div class="field field-name-field-cta-graphic field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img src="https://www.drupal.org/files/cta/graphic/Acquia%20logo%20with%20tagline_24.png" width="300" height="95" alt="" /></div></div></div> <div class="cta-text"> <h2>Creating Customer Experiences in the Retail Sector</h2> <div class="field field-name-field-cta-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Learn how to deliver the relevant, personalized experiences your customers expect.</p></div></div></div> <div class="field field-name-field-cta-link field-type-link-field field-label-hidden"><div class="field-items"><div class="field-item even"><a href="https://www.acquia.com/resources/e-book/creating-customer-experiences-retail-sector?utm_source=drupal.org&utm_medium=display&utm_campaign=display_drupalorg_dc_q32021&utm_content=7013a000003G7BUAA0&utm_term=display_drupalorg_dc_q32021">Download the eBook</a></div></div></div> </div> </div> <small>Sponsored content</small></div> </div> </div> </div> </div> </div> </div> <div class="container footer clearfix"> <div class="container-inner footer-inner"> <div class="panel-pane pane-fieldable-panels-pane pane-vid-12816 pane-bundle-cta pane-fpid-779" > <div class="pane-content"> <div class="fieldable-panels-pane pane-style-full original pane-style-dark"> <div class="pane-style-full-inner pane-content-inner"> <div class="cta-text"> <h2>Talk to an expert</h2> <div class="field field-name-field-cta-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>These expert service providers are top contributors to the Drupal project, with a proven track record in retail.</p> <p>Provide your information below and these service providers will reach out to help you plan your Drupal retail solution.</p> <p><a href="https://dropsolid.com/" target="_blank"><img style="height:2.75em;display:inline;margin:.2em 2em 1em 0em;vertical-align:middle;" src="/files/cta/graphic/DROPSOLID_LOGO_TRANSPARANT_WIT.png" alt="Dropsolid" /></a> </p> </div></div></div><form action="/industries/retail" method="post" id="drupalorg-lead-capture-form" accept-charset="UTF-8"><div><input type="hidden" name="retURL" value="https://www.drupal.org/industries/thank-you?utm_source=industries/retail" /> <input type="hidden" name="00NA00000067D9R" value="https://www.drupal.org/industries/retail" /> <div class="form-item form-type-textfield form-item-first-name"> <label class="element-invisible" for="edit-first-name">First name <span class="form-required" title="This field is required.">*</span></label> <input placeholder="* Required: First name" type="text" 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