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Stéphane Bern fait de la pub pour... une chaîne de camping ! - Puremédias
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src="https://static1.ozap.com/build/pm_fr/logo_brand_ads.e3035093.png" alt="puremedias" width="106" height="40" > <div class="ad-container"> <div class="ad-item " id="jad-header-01" data-position="header" data-device="all" data-keywords="%7B%22special-targeting%22%3A%22header%22%7D"> </div> </div> </div> <main class="main-content" id="main-content"> <div class="breadcrumb"> <a class="item" href="/">Accueil</a><a class="item" href="/news/1">Dernières actus</a><a class="item" href="/tag/publicite_t50">Publicité</a><h1 class="item">Stéphane Bern fait de la pub pour... une chaîne de camping !</h1></div> <div class="article-title-container mg-container"> <div class="article-title-label"> <span class="label label-type-univers"> Publicité </span> </div> <div class="title-page-container"> <div class="title-page-text">Stéphane Bern fait de la pub pour... une chaîne de camping !</div></div> <div class="article-title-published-container"> <span class="article-title-published"> Publié le 14 mars 2013 à 15:57 </span> <div class="share-container js-share" data-title="Stéphane Bern fait de la pub pour... une chaîne de camping !" data-jan="{"eventAction":["click"],"eventName":"social_share","position_name":"social_share_button"}" > <div class="icon-container article-title-share "> <i class="ui-icons icon-share icon-share">share</i> </div> <span class="txt-container">Partager</span> </div> </div> </div> <div class="gd-2-cols"> <div class="left-col"> <section class="article-container"> <div class="author-article-bio-name-container mg-content"> Par Benoit Daragon </div> <div class="article-headline mg-content"> N'hésitant à braver allègrement la barrière du ridicule, Stéphane Bern fait la publicité (en maillot de bain) pour les campings Yelloh ! Village. </div> <div class="mg-container js-editorial-content" id="article-content"> <div class="main-media-container mg-content"> <div class="player-container" id="player-main" > <iframe class="player-item" src="http://www.youtube.com/embed/qO8blBmNQI4" frameborder="0"></iframe> </div> <span class="media-copyright">Stéphane Bern prend le thé dans une piscine pour une pub pour un camping. © Youtube</span> </div> <div class="stickers-article-container mg-content"> <span class="js-b16 1F4B464AC04F1FC2CB43C0454A49431E4143C1491E444A46CB1EC349431EC0C34148464246CB431EC04FC3C11EC349431E42454A4649431E4B431E424A4EC046494C1F2B2B24202426#block-diapo2 stickers-item" data-jan="{"eventAction":["click"],"eventName":"diapo_open_from_carousel","position_name":"diapo_open_button_and_thumbnails_from_carousel","content_id":446069}"> <img class="stickers-item-img" src="https://static1.ozap.com/articles/9/44/60/69/@/4449719-stepahne-bern-fait-du-volley-pour-une-100x90-1.jpg" width="100" height="90" loading="lazy" alt="Stépahne Bern fait du volley pour une pub pour un camping"> </span> <span class="js-b16 1F4B464AC04F1FC2CB43C0454A49431E4143C1491E444A46CB1EC349431EC0C34148464246CB431EC04FC3C11EC349431E42454A4649431E4B431E424A4EC046494C1F2B2B24202426#block-diapo3 stickers-item" data-jan="{"eventAction":["click"],"eventName":"diapo_open_from_carousel","position_name":"diapo_open_button_and_thumbnails_from_carousel","content_id":446069}"> <img class="stickers-item-img" src="https://static1.ozap.com/articles/9/44/60/69/@/4449720-stephane-bern-fait-un-barbecue-dans-100x90-1.jpg" width="100" height="90" loading="lazy" alt="Stéphane Bern fait un barbecue dans une pub pour un camping."> </span> <span class="js-b16 1F4B464AC04F1FC2CB43C0454A49431E4143C1491E444A46CB1EC349431EC0C34148464246CB431EC04FC3C11EC349431E42454A4649431E4B431E424A4EC046494C1F2B2B24202426#block-diapo4 stickers-item" data-jan="{"eventAction":["click"],"eventName":"diapo_open_from_carousel","position_name":"diapo_open_button_and_thumbnails_from_carousel","content_id":446069}"> <img class="stickers-item-img" src="https://static1.ozap.com/articles/9/44/60/69/@/4449717-stephane-bern-saute-dans-la-piscine-100x90-1.jpg" width="100" height="90" loading="lazy" alt="Stéphane Bern saute dans un jaccuzi pour une pub pour un camping"> </span> </div> <div class="mg-content"> <a class="btn btn-type-primary btn-md" href="/diapo/stephane-bern-fait-une-publicite-pour-une-chaine-de-camping/446069" data-jan="{"eventAction":["click"],"eventName":"diapo_open_from_carousel","position_name":"diapo_open_button_and_thumbnails_from_carousel","content_id":446069}" > <span>Voir les 4 photos</span> </a> </div> <div class="ad-placement ad-placement-atf mg-content ad-only-mobile ad-placeholder ad-entitled"> <img class="ad-logo" src="https://static1.ozap.com/build/pm_fr/logo_brand_ads.e3035093.png" alt="puremedias" width="106" height="40" > <div class="ad-container"> <div class="ad-title">La suite après la publicité</div> <div class="ad-item " id="jad-atf_mobile-01" data-position="rectangle_atf" data-device="mobile" data-keywords="%5B%5D"> </div> </div> </div> <div class="block-text"> <p><strong>Attention collector.</strong> <a href="/personnalite/stephane-bern_e190">Stéphane Bern</a> a accepté de prêter son image à la chaîne de camping Yelloh ! Village. Si l'animateur de télévision, grand spécialiste des têtes couronnées, a été embauché comme ambassadeur, c'est que la marque veut insister sur l'aspect haut de gamme de ses villages de vacances, présents dans 59 villes en France, au Portugal et en Espagne.</p><div class="title-h2">Un kitsh royal !</div><p>Et l'animateur a accepté de jouer dans 4 spots de 15 secondes totalement décalés. Avec le sens de la dérision qu'on lui connait, le présentateur des "Secrets d'histoire" de France 2, est filmé comme un frand amateur de camping, très à l'aise dans les différentes infrastructures. On le voit <span class="js-b16 45CBCBC02D1F1FCCCCCC194FCD4AC019424F4E1F4A42CBC31FC2CB43C0454A49431E4143C1491E444A46CB1EC349431EC0C34148464246CB431EC04FC3C11EC349431E42454A4649431E4B431E424A4EC046494C1F2B2B242024261F4E2A12C242C14F48484B4FCC49">prendre le thé</span> dans la piscine, <span class="js-b16 45CBCBC02D1F1FCCCCCC194FCD4AC019424F4E1F4A42CBC31FC2CB43C0454A49431E4143C1491E444A46CB1EC349431EC0C34148464246CB431EC04FC3C11EC349431E42454A4649431E4B431E424A4EC046494C1F2B2B242024261F4E2112C242C14F48484B4FCC49">jouer au volley-ball</span> entouré de supportrices, se prélasser en tee-shirt <span class="js-b16 45CBCBC02D1F1FCCCCCC194FCD4AC019424F4E1F4A42CBC31FC2CB43C0454A49431E4143C1491E444A46CB1EC349431EC0C34148464246CB431EC04FC3C11EC349431E42454A4649431E4B431E424A4EC046494C1F2B2B242024261F4E2B12C242C14F48484B4FCC49">dans un jacuzzi</span> et même <span class="js-b16 45CBCBC02D1F1FCCCCCC194FCD4AC019424F4E1F4A42CBC31FC2CB43C0454A49431E4143C1491E444A46CB1EC349431EC0C34148464246CB431EC04FC3C11EC349431E42454A4649431E4B431E424A4EC046494C1F2B2B242024261F4E2212C242C14F48484B4FCC49">faire un barbecue</span> ! Le tout avec une mise en scène qui ne recule jamais devant le kitsch. Stéphane Bern en pyjama en flanelle, boit son thé dans un service très coloré et, avec une voix pincée, il déclame le slogan de la marque : "<em>Le camping ? Oui, mais royal !</em>"</p><p>Passée relativement inaperçue depuis sa mise en ligne début mars, la campagne, repérée par <span class="js-b16 45CBCBC02D1F1F464E4A4B4C4649431944C11FC64348484F451EC44648484A4C431E3F1E48431ECCCB441E414643491EC04349C2431F4F49484649431F">le site Imadgine</span>, a tout pour buzzer. Réalisés par Publicis Activ Marseille, les spots passeront à la télévision à partir du 18 mars. Cette campagne a tout pour devenir culte. Et faire ricaner les téléspectateurs. Mais, peu importe, elle devrait faire exploser le taux de notoriété de la société !</p><p><strong>L'actualité de la publicité vous intéresse ? Suivez notre <a href="http://www.ozap.com/rubrique/ecranpub_r12/1" target="_blank" rel="nofollow">rubrique Ecran Pub</a> sur <a href="https://twitter.com/EcranPub" target="_blank" rel="nofollow">Twitter</a> et sur <a href="http://www.facebook.com/EcranPubByPureMedias" target="_blank" rel="nofollow">Facebook</a> !</strong></p> </div> </div> </section> <section class="mg-container js-embed" data-type="outbrain"> <!-- OUTBRAIN --> <div class="OUTBRAIN" data-src="https://www.ozap.com/actu/stephane-bern-fait-une-publicite-pour-une-chaine-de-camping/446069" data-widget-id="TF_1" data-ob-template="puremedias" ></div> <!-- OUTBRAIN --> </section> <section class="mg-container"> <div class="title-section-container"> <div class="title-section-text">À propos de</div></div> <div class="gd gd-gap-15 mg-content"> <div class="people-mentioned-container"> <div class="person-card-main"> <div class="person-card-info-container person-card-bg-img"> <figure class="thumbnail thumbnail-cover"> <img class="people-mentioned-img thumb-img" src="https://static1.ozap.com/people/0/19/0/@/4455084-stephane-bern-100x100-1.jpg" alt="Stéphane Bern" width="100" height="100" loading="lazy" fetchpriority="high" /> </figure> <div class="person-card-person-info"> <span class="js-b16 1FC043C1C24F49494A4846CB431FC2CB43C0454A49431E4143C1493F432A2620 person-card-info-name person-card-name-link"> Stéphane Bern </span> </div> </div> <img class="person-card-img-blur" src="https://static1.ozap.com/people/0/19/0/@/4455084-stephane-bern-200x200-1.jpg" alt="" width="" height="" loading="lazy" /> </div> <div class="people-mentioned-card "> <a class="people-mentioned-card-link" href="/actu/stephane-bern-elu-conseiller-municipal-avec-97-3-des-voix-dans-un-village-du-perche/642966"> <span class="people-mentioned-card-title"> Stéphane Bern élu conseiller municipal avec 97,3% des voix dans un village du Perche </span> </a> <div class="people-mentioned-card-date"> 18 mars 2024 à 10:45 </div> </div> <div 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1F4A42CBC31F1E4243C21EC04FC3C1C146C21E4B431ECB434EC0484643C1C21EC2CB43C0454A49431E4143C1491EC2431E484A1E4D4FC3431E4AC2C24AC2C246491EC21E42C143434B1E4B4A49C21EC349431EC04AC14F4B46431E4B431EC24342C143CBC21E4B1E4546C2CB4F46C1431F24222B252B26 people-mentioned-card-link"> <span class="people-mentioned-card-title"> "Ces pourris de templiers" : Stéphane Bern se la joue "Assassin's Creed" dans une parodie de "Secrets d'histoire" </span> </span> <div class="people-mentioned-card-date"> 20 juillet 2023 à 18:28 </div> </div> <a class="btn btn-type-tertiary btn-md" href="/personnalite/stephane-bern_e190/actualites/1" > <span>Tous les articles</span> </a> </div> </div> </section> <section class="mg-container" > <div class="title-section-container"> <div class="title-section-text">Mots clés</div></div> <span class="js-b16 1FCB4A4C1FC0C34148464246CB433FCB2320 tag-card"> Publicité </span> </section> </div> <div class="right-col"> <section class="rc-section mg-container"> <div class="title-section-container"> <div class="title-section-text">Tendances</div></div> <div class="rc-content "> <a class="tag-card" href="/personnalite/maxime-saada_e545108"> Maxime Saada </a> <a class="tag-card" href="/personnalite/laurent-delahousse_e720"> Laurent Delahousse </a> <a class="tag-card" href="/personnalite/cyril-hanouna_e1631"> Cyril Hanouna </a> <a class="tag-card" href="/personnalite/pascal-praud_e285802"> Pascal Praud </a> <a class="tag-card" href="/personnalite/nagui_e565"> Nagui </a> <a class="tag-card" href="/personnalite/philippe-gougler_e266878"> Philippe Gougler </a> <a class="tag-card" href="/personnalite/malik-bentalha_e236100"> Malik Bentalha </a> <a class="tag-card" href="/personnalite/marianne-james_e95"> Marianne James </a> </div> <span class="js-b16 1FC043C1C24F49494A4846CB43 btn btn-type-tertiary btn-md"> <span>Toutes les personnalités</span> </span> </section> <div class="ad-placement ad-placement-atf mg-container ad-only-desk ad-placeholder ad-sticky"> <img class="ad-logo" src="https://static1.ozap.com/build/pm_fr/logo_brand_ads.e3035093.png" alt="puremedias" width="106" height="40" > <div class="ad-container"> <div class="ad-item " id="jad-atf_desktop-01" data-position="rectangle_atf" data-device="desktop" data-keywords="%5B%5D"> </div> </div> </div> <section class="rc-section mg-container"> <div class="title-section-container"> <div class="title-section-text">Sur le même thème</div></div> <div class="rc-content gd gd-gap-15 gd-s-1"> <div class="news-card news-card-1 news-card-row" > <!-- news card picture --> <figure class="thumbnail news-card-picture thumbnail-1-1 thumbnail-cover thumbnail-play"> <img class="thumb-img-100 thumb-img" src="https://static1.ozap.com/articles/4/64/59/64/@/4712584-marc-olivier-fogiel-evoque-les-differenc-127x127-4.jpg" alt="Marc-Olivier Fogiel fait ses adieux à BFMTV : Avec Hervé Béroud, "nous avons fait changer la chaîne info de dimension"" width="127" height="127" loading="lazy" /> <i 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