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GivingTuesday 2024: Everything You Need to Get Ready!

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1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="div-block-2 hero-text"><div class="hero-text ai-toolkit"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6536df4dde33cbffd59adcda_giving-tuesday-horizontal-color.avif" loading="lazy" alt="" class="image-28"/><h1 class="heading-6 giving-tuesday"><strong>Giving Tuesday Resources for Nonprofits</strong><span id="first-typer" data-owner="first-typer" class="cursor"> </span></h1><div class="text-32 giving-tuesday-date">Giving Tuesday 2024 • December 3, 2024</div><div class="text-32 ai">Giving Tuesday is the biggest day in nonprofit fundraising. To help you prepare for your next Giving Tuesday campaign, we&#x27;ve compiled this list of free campaign templates, tips, and resources.</div><div class="text-32 ai">Get the resources you need to run a successful Giving Tuesday campaign.<br/></div></div></div><div data-w-id="4f7c97d6-73e6-f405-51e0-8c05a31c1f80" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="form-background giving-tuesday"><h3 class="dowload-heading"><strong>Download FREE Giving Tuesday Resources</strong></h3><div class="html-embed w-embed w-script"><!--[if lte IE 8]> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "2839032", formId: "2480d7a0-2020-41ae-b54e-1c98efcb1a33" }); </script></div></div></div></div></section><section class="resource-links"><div class="brix---container-4 no-border w-container"><div data-w-id="19e621fb-3a24-149f-c9dc-bbec9fddb669" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="w-layout-grid brix---grid-3-columns solutions-page-grid"><a href="#infographic" data-w-id="19e621fb-3a24-149f-c9dc-bbec9fddb66a" class="brix---card-link-content-left giving-tuesday-page w-inline-block"><div class="brix---mg-bottom-24px-2"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64e7f6066d9402690c18fb8b_Revenue%20Growth%20Icon%20(1).svg" alt="" class="brix---square-icon"/></div><div class="brix---color-neutral-800"><h3 class="brix---heading-h3-size"><strong>Statistics</strong></h3></div><div class="brix---mg-bottom-24px-2"><div class="brix---paragraph-default"><div class="brix---color-neutral-806"><p class="paragraph">See how the nonprofit sector benefited from Giving Tuesday 2023 campaigns</p></div></div></div><div class="brix---link-wrapper"><div class="brix---color-accent-1"><div class="brix---text-200-bold-purple">See the Infographic</div></div><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right"/></div></a><a href="#resources" data-w-id="19e621fb-3a24-149f-c9dc-bbec9fddb67b" class="brix---card-link-content-left giving-tuesday-page w-inline-block"><div class="brix---mg-bottom-24px-2"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6509f3dec6ce9ed292bda6a3_Tools%20Icon.svg" alt="" class="brix---square-icon"/></div><div class="brix---color-neutral-800"><h3 class="brix---heading-h3-size"><strong>Campaign Resources </strong></h3></div><div class="brix---mg-bottom-24px-2"><div class="brix---paragraph-default"><div class="brix---color-neutral-806"><p class="paragraph-2">Get access to free tools, templates, and trainings to help you run a successful Giving Tuesday campaign</p></div></div></div><div class="brix---link-wrapper"><div class="brix---color-accent-1"><div class="brix---text-200-bold-purple">Get the Resources</div></div><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right"/></div></a><a href="#tips" data-w-id="19e621fb-3a24-149f-c9dc-bbec9fddb68c" class="brix---card-link-content-left giving-tuesday-page w-inline-block"><div class="brix---mg-bottom-24px-2"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64f136cb2cf058e9addad166_Insights%20Icon.svg" alt="" class="brix---square-icon"/></div><div class="brix---color-neutral-800"><h3 class="brix---heading-h3-size"><strong>Campaign Tips</strong></h3></div><div class="brix---mg-bottom-24px-2"><div class="brix---paragraph-default"><div class="brix---color-neutral-806"><p class="paragraph-3">Review 4 quick tips to help you kick off your Giving Tuesday campaign the right way.</p></div></div></div><div class="brix---link-wrapper"><div class="brix---color-accent-1"><div class="brix---text-200-bold-purple">Read the Tips</div></div><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right"/></div></a></div></div></section><section class="what-is-giving-tuesday"><div data-w-id="d9b77cec-7217-92c3-991f-e924079dceaa" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="brix---container-default-16 w-container"><div class="what-is-giving-tuesday-info"><div class="brix---text-300-bold-3"><strong class="bold-text-7">What is a Giving Tuesday?</strong></div><p class="brix---paragraph-default centered">Giving Tuesday is a global movement that empowers donors, volunteers, and nonprofits to make more impact in their communities. It is an annual social fundraising campaign held on the first Tuesday after Black Friday.<br/><br/>In 2024, Giving Tuesday will be held on December 3rd. <br/><br/>In 2012, the movement began as a causeless day of giving, i.e., donors and volunteers participating in the campaign can contribute to any nonprofit. Since then, Giving Tuesday has expanded worldwide largely due to easy sharing on social media platforms using <strong>#GivingTuesday</strong>.<br/><br/> In 2023, Giving Tuesday raised $3.1 billion in the US alone, with much more donated worldwide. See more statistics from Giving Tuesday 2023 below:</p></div></div><div id="infographic" class="brix---container-4 no-border w-container"><div class="div-block-38"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/659c63441cdc83a50d69c7b2_GivingTuesday2023%20Infographic.avif" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 85vw, 770px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/659c63441cdc83a50d69c7b2_GivingTuesday2023%20Infographic-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/659c63441cdc83a50d69c7b2_GivingTuesday2023%20Infographic.avif 800w" alt="" class="image-29"/></div></div></section><section id="resources" class="resource-kit"><div class="brix---container-default-23 w-container"><div class="brix---mg-bottom-48px solutions-page"><div data-w-id="7fae3d1a-2068-06ef-82a7-7bfb264ea306" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="brix---inner-container-600px---center-2"><div class="brix---text-center"><div class="brix---mg-bottom-12px"><div class="brix---color-neutral-800"><h2 class="brix---heading-h2-size"><strong>Plan Your Giving Tuesday 2024 Campaign with these FREE Resources</strong></h2></div></div></div></div></div><div data-w-id="7fae3d1a-2068-06ef-82a7-7bfb264ea30d" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="w-layout-grid brix---grid-2-columns-2 giving-tuesday-resources"><div id="w-node-b5a1690a-a200-4c6e-8457-43c27159b3ef-75d76547"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6537f7c697900551ee6e3da8_giving-tuesday-resource-kit.avif" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 1439px) 31vw, 420.6875px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6537f7c697900551ee6e3da8_giving-tuesday-resource-kit-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6537f7c697900551ee6e3da8_giving-tuesday-resource-kit.avif 1414w" alt=""/></div><div data-w-id="21b5d1cb-23e9-a420-6305-46389259eeb7" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="form-background white-bg"><h3 class="dowload-heading"><strong>Get the Complete KIT of Giving Tuesday Resources</strong></h3><div class="html-embed w-embed w-script"><!--[if lte IE 8]> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "2839032", formId: "2480d7a0-2020-41ae-b54e-1c98efcb1a33" }); </script></div></div></div></div></section><main class="resources giving-tuesday"><div class="brix---container-4 no-border w-container"><div class="brix---mg-bottom-48px solutions-page"><div data-w-id="d2a1726b-e02b-ba33-dd42-ed32d78c99ff" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="brix---inner-container-600px---center-2"><div class="brix---text-center"><div class="brix---mg-bottom-12px"><div class="brix---color-neutral-800"><h2 class="brix---heading-h2-size"><strong>Or Choose Your Preferred Resources Below</strong></h2></div></div></div></div></div><div data-w-id="e09802c4-77eb-d90f-b043-047662e5b62a" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="w-layout-grid brix---grid-2-columns-2"><a data-w-id="e09802c4-77eb-d90f-b043-047662e5b62b" href="https://www.keela.co/lp/giving-tuesday-toolkit" class="brix---blog-card-wrapper-shadow w-inline-block"><div class="brix---blog-card-image-wrapper-v2"><img alt="" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 42vw, (max-width: 1439px) 43vw, 599px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6538052866757fed307a2a67_Are%20you%20ready%20for%20giving%20tuesday%3F-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6538052866757fed307a2a67_Are%20you%20ready%20for%20giving%20tuesday%3F-p-800.avif 800w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6538052866757fed307a2a67_Are%20you%20ready%20for%20giving%20tuesday%3F.avif 1920w" src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6538052866757fed307a2a67_Are%20you%20ready%20for%20giving%20tuesday%3F.avif" class="ai-images"/></div><div class="brix---blog-card-content-inside"><div class="brix---mg-bottom-12px-3"><div class="brix---color-neutral-831"><h3 class="brix---heading-h3-size-5 customer-stories-headings"><strong>The Complete Giving Tuesday Toolkit</strong></h3><div class="div-block-37"><p class="brix---paragraph-default">Get ready for your Giving Tuesday Campaign with this toolkit featuring planning checklists, multi-channel strategies, email and social media templates, donor engagement tactics, and analysis guides to boost your fundraising success.<br/></p></div></div></div><div class="brix---link-wrapper-color-primary"><div class="brix---text-200-bold-5">Get the Toolkit</div><div class="brix---icon-arrow"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right-3"/></div></div></div></a><a data-w-id="e09802c4-77eb-d90f-b043-047662e5b63f" href="https://www.keela.co/lp/giving-tuesday-email-examples" class="brix---blog-card-wrapper-shadow w-inline-block"><div class="brix---blog-card-image-wrapper-v2"><img alt="" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 42vw, (max-width: 1439px) 43vw, 599px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/66fc406e02046a3efdf6a2b9_Giving%20Tuesday%20Email%20Guide%20Banner-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/66fc406e02046a3efdf6a2b9_Giving%20Tuesday%20Email%20Guide%20Banner-p-800.avif 800w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/66fc406e02046a3efdf6a2b9_Giving%20Tuesday%20Email%20Guide%20Banner.avif 1920w" src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/66fc406e02046a3efdf6a2b9_Giving%20Tuesday%20Email%20Guide%20Banner.avif"/></div><div class="brix---blog-card-content-inside"><div class="brix---mg-bottom-12px-3"><div class="brix---color-neutral-831"><h3 class="brix---heading-h3-size-5 customer-stories-headings"><strong>Giving Tuesday Email Guide</strong></h3><div class="div-block-37"><p class="brix---paragraph-default">Empower your nonprofit with our comprehensive Giving Tuesday Email Guide. This all-in-one resource provides winning examples and ready-to-use templates to elevate your email campaign and maximize your fundraising impact.</p></div></div></div><div class="brix---link-wrapper-color-primary"><div class="brix---text-200-bold-5">Get the Guide</div><div class="brix---icon-arrow"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right-3"/></div></div></div></a><a id="w-node-_75f33177-6f6f-6d10-f880-624607c1c864-75d76547" data-w-id="75f33177-6f6f-6d10-f880-624607c1c864" href="https://www.keela.co/lp/giving-tuesday-campaign-brand-guide" class="brix---blog-card-wrapper-shadow w-inline-block"><div class="brix---blog-card-image-wrapper-v2"><img alt="" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 42vw, (max-width: 1439px) 43vw, 599px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/653806ca66ebb5d5115888c6_Giving%20tuesday%20brand%20guide-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/653806ca66ebb5d5115888c6_Giving%20tuesday%20brand%20guide-p-800.avif 800w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/653806ca66ebb5d5115888c6_Giving%20tuesday%20brand%20guide.avif 1920w" src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/653806ca66ebb5d5115888c6_Giving%20tuesday%20brand%20guide.avif"/></div><div class="brix---blog-card-content-inside"><div class="brix---mg-bottom-12px-3"><div class="brix---color-neutral-831"><h3 class="brix---heading-h3-size-5 customer-stories-headings"><strong>Giving Tuesday Campaign Brand Guide</strong></h3><div class="div-block-37"><p class="brix---paragraph-default">How can you make your Giving Tuesday campaign stand out? By ensuring your campaign’s brand resonates with your donors and supporters. Use this brand guide to create unique design elements and ensure consistency across your campaign materials.</p></div></div></div><div class="brix---link-wrapper-color-primary"><div class="brix---text-200-bold-5">Get the Guide</div><div class="brix---icon-arrow"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right-3"/></div></div></div></a><a data-w-id="e09802c4-77eb-d90f-b043-047662e5b653" href="https://www.keela.co/webinar/giving-tuesday" class="brix---blog-card-wrapper-shadow w-inline-block"><div class="brix---blog-card-image-wrapper-v2"><img alt="" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 42vw, (max-width: 1439px) 43vw, 599px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380c1f1eb216b1d162496d_Make%20the%20Most%20of%20Giving%20Tuesday%20Webinar-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380c1f1eb216b1d162496d_Make%20the%20Most%20of%20Giving%20Tuesday%20Webinar-p-800.avif 800w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380c1f1eb216b1d162496d_Make%20the%20Most%20of%20Giving%20Tuesday%20Webinar.avif 1920w" src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380c1f1eb216b1d162496d_Make%20the%20Most%20of%20Giving%20Tuesday%20Webinar.avif"/></div><div class="brix---blog-card-content-inside"><div class="brix---mg-bottom-12px-3"><div class="brix---color-neutral-831"><h3 class="brix---heading-h3-size-5 customer-stories-headings"><strong>How Nonprofits Can Make the Most of Giving Tuesday</strong></h3><div class="div-block-37"><p class="brix---paragraph-default">Watch this on-demand webinar to learn practical tips, marketing channels, and tools you can use to make this year’s Giving Tuesday campaign your best yet.</p></div></div></div><div class="brix---link-wrapper-color-primary"><div class="brix---text-200-bold-5">Watch Now</div><div class="brix---icon-arrow"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right-3"/></div></div></div></a><a id="w-node-ea41fd0c-2a15-3f75-3755-363d44e60618-75d76547" data-w-id="ea41fd0c-2a15-3f75-3755-363d44e60618" href="https://www.keela.co/webinar/how-branding-can-maximize-your-givingtuesday-impact" class="brix---blog-card-wrapper-shadow w-inline-block"><div class="brix---blog-card-image-wrapper-v2"><img alt="" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 42vw, (max-width: 1439px) 43vw, 599px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/66e34c29772fcb25a4a6461d_GivingTuesday%20Branding-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/66e34c29772fcb25a4a6461d_GivingTuesday%20Branding-p-800.avif 800w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/66e34c29772fcb25a4a6461d_GivingTuesday%20Branding-p-1080.avif 1080w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/66e34c29772fcb25a4a6461d_GivingTuesday%20Branding.avif 1920w" src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/66e34c29772fcb25a4a6461d_GivingTuesday%20Branding.avif"/></div><div class="brix---blog-card-content-inside"><div class="brix---mg-bottom-12px-3"><div class="brix---color-neutral-831"><h3 class="brix---heading-h3-size-5 customer-stories-headings"><strong>How Branding Can Maximize Your GivingTuesday Impact</strong></h3><div class="div-block-37"><p class="brix---paragraph-default">Join Lidia Varesco Racoma as she walks you through the various digital marketing channels and how to create branding that resonates with donors.</p></div></div></div><div class="brix---link-wrapper-color-primary"><div class="brix---text-200-bold-5">Watch Now</div><div class="brix---icon-arrow"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right-3"/></div></div></div></a><a data-w-id="e09802c4-77eb-d90f-b043-047662e5b667" href="https://www.keela.co/blog/nonprofit-resources/giving-tuesday" class="brix---blog-card-wrapper-shadow w-inline-block"><div class="brix---blog-card-image-wrapper-v2"><img alt="" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 42vw, (max-width: 1439px) 43vw, 599px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380d7c0e7861fcf53c59cc_Everything%20to%20know%20about%20giving%20tuesday-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380d7c0e7861fcf53c59cc_Everything%20to%20know%20about%20giving%20tuesday-p-800.avif 800w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380d7c0e7861fcf53c59cc_Everything%20to%20know%20about%20giving%20tuesday.avif 1920w" src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380d7c0e7861fcf53c59cc_Everything%20to%20know%20about%20giving%20tuesday.avif"/></div><div class="brix---blog-card-content-inside"><div class="brix---mg-bottom-12px-3"><div class="brix---color-neutral-831"><h3 class="brix---heading-h3-size-5 customer-stories-headings"><strong>Everything You Need to Know about Giving Tuesday</strong></h3><div class="div-block-37"><p class="brix---paragraph-default">Giving Tuesday is happening on December 4th 2024. Get the full gist about the global movement and learn how your nonprofit can take advantage of the biggest day in nonprofit fundraising.</p></div></div></div><div class="brix---link-wrapper-color-primary"><div class="brix---text-200-bold-5">Read More</div><div class="brix---icon-arrow"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right-3"/></div></div></div></a><a data-w-id="d2b15e9f-0e76-9650-be89-68191045be91" href="https://www.keela.co/blog/nonprofit-resources/giving-tuesday-campaign" class="brix---blog-card-wrapper-shadow w-inline-block"><div class="brix---blog-card-image-wrapper-v2"><img alt="" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 42vw, (max-width: 1439px) 43vw, 599px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380e15e6e35c758209ba37_20%20Steps%20to%20Running%20a%20Successful%20Giving%20Tuesday%202023%20Campaign-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380e15e6e35c758209ba37_20%20Steps%20to%20Running%20a%20Successful%20Giving%20Tuesday%202023%20Campaign.avif 1920w" src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380e15e6e35c758209ba37_20%20Steps%20to%20Running%20a%20Successful%20Giving%20Tuesday%202023%20Campaign.avif" class="ai-images"/></div><div class="brix---blog-card-content-inside"><div class="brix---mg-bottom-12px-3"><div class="brix---color-neutral-831"><h3 class="brix---heading-h3-size-5 customer-stories-headings"><strong>10 Innovative Giving Tuesday Campaign Ideas to Boost Donations</strong></h3><div class="div-block-37"><p class="brix---paragraph-default">Giving Tuesday 2024 is coming and it&#x27;s coming fast! Use these tips and ideas to guide your nonprofit&#x27;s Giving Tuesday campaign planning.</p></div></div></div><div class="brix---link-wrapper-color-primary"><div class="brix---text-200-bold-5">Read More</div><div class="brix---icon-arrow"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right-3"/></div></div></div></a><a data-w-id="d2b15e9f-0e76-9650-be89-68191045bea5" href="https://www.keela.co/blog/nonprofit-resources/giving-tuesday-email-campaign" class="brix---blog-card-wrapper-shadow w-inline-block"><div class="brix---blog-card-image-wrapper-v2"><img alt="" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 42vw, (max-width: 1439px) 43vw, 599px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380e9c23f6f1785fe0b490_6%20Steps%20to%20a%20Successful%20Giving%20Tuesday%20Email-p-500.avif 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380e9c23f6f1785fe0b490_6%20Steps%20to%20a%20Successful%20Giving%20Tuesday%20Email-p-800.avif 800w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380e9c23f6f1785fe0b490_6%20Steps%20to%20a%20Successful%20Giving%20Tuesday%20Email.avif 1920w" src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380e9c23f6f1785fe0b490_6%20Steps%20to%20a%20Successful%20Giving%20Tuesday%20Email.avif"/></div><div class="brix---blog-card-content-inside"><div class="brix---mg-bottom-12px-3"><div class="brix---color-neutral-831"><h3 class="brix---heading-h3-size-5 customer-stories-headings"><strong>Winning Giving Tuesday Email Strategies [+ Free Examples &amp; Templates]</strong></h3><div class="div-block-37"><p class="brix---paragraph-default">Learn essential Giving Tuesday email strategies to boost your nonprofit&#x27;s fundraising. Discover key elements, timing tips, and common pitfalls to avoid for a successful campaign.</p></div></div></div><div class="brix---link-wrapper-color-primary"><div class="brix---text-200-bold-5">Read More</div><div class="brix---icon-arrow"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right-3"/></div></div></div></a><a data-w-id="d2b15e9f-0e76-9650-be89-68191045beb9" href="https://www.keela.co/blog/nonprofit-fundraising/fundraising-for-nonprofits" class="brix---blog-card-wrapper-shadow w-inline-block"><div class="brix---blog-card-image-wrapper-v2"><img alt="" loading="lazy" sizes="(max-width: 767px) 87vw, (max-width: 991px) 42vw, (max-width: 1439px) 43vw, 599px" srcset="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380f18f3920b8e24511ab2_100%20Easy%20Fundraising%20Ideas%20to%20Crush%20Your%20Donation%20Goals-p-500.png 500w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380f18f3920b8e24511ab2_100%20Easy%20Fundraising%20Ideas%20to%20Crush%20Your%20Donation%20Goals-p-800.png 800w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380f18f3920b8e24511ab2_100%20Easy%20Fundraising%20Ideas%20to%20Crush%20Your%20Donation%20Goals-p-1080.png 1080w, https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380f18f3920b8e24511ab2_100%20Easy%20Fundraising%20Ideas%20to%20Crush%20Your%20Donation%20Goals.png 1920w" src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/65380f18f3920b8e24511ab2_100%20Easy%20Fundraising%20Ideas%20to%20Crush%20Your%20Donation%20Goals.png"/></div><div class="brix---blog-card-content-inside"><div class="brix---mg-bottom-12px-3"><div class="brix---color-neutral-831"><h3 class="brix---heading-h3-size-5 customer-stories-headings"><strong>100 Easy Fundraising Ideas to Crush Your Donation Goals</strong></h3><div class="div-block-37"><p class="brix---paragraph-default">Need Giving Tuesday campaign ideas? We’ve put together 100 fundraising ideas for nonprofits, so have a read-through and take your pick.</p></div></div></div><div class="brix---link-wrapper-color-primary"><div class="brix---text-200-bold-5">Read More</div><div class="brix---icon-arrow"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64764b4de49e5aa1cee10c49_arrow%20icon%20for%20link.svg" alt="Right arrow icon" class="brix---link-icon-right-3"/></div></div></div></a></div></div></main><section id="tips" class="tips-for-nonprofits"><div class="brix---container-default-23 w-container"><div class="brix---mg-bottom-48px solutions-page"><div data-w-id="c5f2e0cb-7826-9ac7-9bd4-6777ff65a323" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="brix---inner-container-600px---center-2"><div class="brix---text-center"><div class="brix---mg-bottom-12px"><div class="brix---color-neutral-800"><h2 class="brix---heading-h2-size"><strong>4 Quick Giving Tuesday Campaign Tips for Nonprofits</strong></h2></div></div></div></div></div><div data-w-id="c5f2e0cb-7826-9ac7-9bd4-6777ff65a32a" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="w-layout-grid brix---grid-2-columns-2"><div id="w-node-c5f2e0cb-7826-9ac7-9bd4-6777ff65a32b-75d76547" class="brix---card---icon-left---content-right"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/6538040cd030b694286ee389_Social%20Media%20Icon.svg" alt="" class="brix---square-icon-4"/><div class="brix---card-left-text-wrapper"><div class="brix---mg-bottom-8px-11"><div class="brix---color-neutral-907"><h3 class="brix---heading-h3-size-9"><strong>Leverage Social Media</strong></h3></div></div><div class="brix---paragraph-default-15"><div class="brix---color-neutral-908"><p class="brix---mg-bottom-6">Now’s the time to reassess and improve your nonprofit’s <a href="https://www.keela.co/blog/nonprofit-resources/a-to-z-of-social-media-marketing" target="_blank">social media strategy</a>. Be sure to use the hashtag #GivingTuesday when promoting your campaign online.</p></div></div></div></div><div id="w-node-c5f2e0cb-7826-9ac7-9bd4-6777ff65a337-75d76547" class="brix---card---icon-left---content-right"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64f11863cba38e2ec1c67e16_Inspire%20Through%20Impact%20Areas.svg" alt="" class="brix---square-icon-4"/><div class="brix---card-left-text-wrapper"><div class="brix---mg-bottom-8px-11"><div class="brix---color-neutral-907"><h3 class="brix---heading-h3-size-9">Share Your Nonprofit Impact Stories</h3></div></div><div class="brix---paragraph-default-15"><div class="brix---color-neutral-908"><p class="brix---mg-bottom-6"><a href="https://www.keela.co/blog/nonprofit-resources/improve-nonprofit-storytelling" target="_blank">Remind, or inform donors</a> of the excellent work your nonprofit is doing and let them know how their Giving Tuesday contributions will make a difference in your community.</p></div></div></div></div><div id="w-node-c5f2e0cb-7826-9ac7-9bd4-6777ff65a342-75d76547" class="brix---card---icon-left---content-right"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64f0f6028ace83a5f916750b_Re-engage%20Donors%20Icon.svg" alt="" class="brix---square-icon-4"/><div class="brix---card-left-text-wrapper"><div class="brix---mg-bottom-8px-11"><div class="brix---color-neutral-907"><h3 class="brix---heading-h3-size-9">Re-Engage Lapsed Donors</h3></div></div><div class="brix---paragraph-default-15"><div class="brix---color-neutral-908"><p class="brix---mg-bottom-6">Reach out to <a href="https://www.keela.co/blog/nonprofit-resources/how-to-reactivate-lapsed-donors" target="_blank">lapsed donors</a> who haven’t given in the past year and use this opportunity to reaffirm the value and impact of their contributions.</p></div></div></div></div><div id="w-node-c5f2e0cb-7826-9ac7-9bd4-6777ff65a34d-75d76547" class="brix---card---icon-left---content-right"><img src="https://cdn.prod.website-files.com/64657b7d820e9ee2dbc96d0e/64e90dff98bddd6091d48704_Steward%20Icon.svg" alt="" class="brix---square-icon-4"/><div class="brix---card-left-text-wrapper"><div class="brix---mg-bottom-8px-11"><div class="brix---color-neutral-907"><h3 class="brix---heading-h3-size-9"><strong>Create a Donor Stewardship Plan</strong></h3></div></div><div class="brix---paragraph-default-15"><div class="brix---color-neutral-908"><p class="brix---mg-bottom-6">Donor retention is vital when it comes to running a successful fundraising campaign. Develop a <a href="https://www.keela.co/blog/nonprofit-resources/how-to-build-your-donor-stewardship-plan" target="_blank">donor stewardship plan</a> so you can follow up with donors even after the campaign is over.</p></div></div></div></div></div></div></section><section class="promo-video-section white-bg"><div class="brix---container-default-7 w-container"><div class="w-layout-grid brix---grid-2-columns-text-2"><div data-w-id="0fd0dadb-91b0-6a35-0ffc-524d36800654" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="brix---image-wrapper-br-24px-shadow-2"><div id="w-node-_0fd0dadb-91b0-6a35-0ffc-524d36800655-75d76547" class="w-embed w-script"><script src="https://fast.wistia.com/embed/medias/7q069itg76.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><span class="wistia_embed wistia_async_7q069itg76 popover=true videoFoam=true" style="display:inline-block;height:100%;position:relative;width:100%">&nbsp;</span></div></div></div></div><div data-w-id="29513242-87cf-79da-29ab-1ec4a40cb92e" style="-webkit-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 10%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0"><div class="brix---mg-bottom-24px-3"><div class="brix---color-neutral-813"><h2 class="brix---heading-h2-size-2"><strong class="bold-text-8">See How Nonprofits use Keela to Run Successful Giving Tuesday Campaigns</strong></h2></div></div><div class="brix---mg-bottom-32px-2"><div class="brix---color-neutral-812"><p class="video-paragraph giving-tuesday">Join thousands of nonprofits using Keela to run successful Giving Tuesday campaigns this year.</p></div></div><div class="learn-more"><div class="brix---mg-bottom-8px-4 learn-more"><a href="/gt-book-a-demo" class="brix---btn-primary learn-more-button w-button">LEARN MORE</a></div></div></div></div></div></section><footer class="footer-wrapper"><section class="section-2"><div class="brix---footer-top"><div class="w-layout-grid brix---grid-footer-v1"><div id="w-node-_1cfc79dd-26eb-08cd-e7ec-c23a4647c6ef-4647c6eb" class="div-block-15"><div class="brix---mg-bottom-24px-2"><a href="/" 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