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</li> </ul> </div> </header> <div id="content"> <div class="region region-header"> <div class="ad-leaderboard"> <div id="leaderboard" style="margin: 0 auto 40px;"></div> </div> </div> <div id="cookie-warning"> <a href="#" class="close icon-close" title="OK"></a> <p>We use cookies to enhance your visit to our site and to bring you advertisements that might interest you. Read our <a href="/web/20161114231233/http://www.standard.co.uk/service/privacy-policy-6925316.html">Privacy</a> and <a href="/web/20161114231233/http://www.standard.co.uk/service/cookie-policy-7785319.html">Cookie</a> Policies to find out more.</p> </div> <div class="tabs"></div> <div class="region region-content"> <article class="full-article" itemscope itemtype="http://schema.org/NewsArticle"> <meta itemprop="mainEntityOfPage" content="http://www.standard.co.uk/service/privacy-policy-6925316.html"> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <meta itemprop="name" content="Evening Standard"> <link itemprop="sameAs" href="http://www.standard.co.uk"> <link itemprop="logo" href="https://static.standard.co.uk/static-assets/brand-logo.png"> </div> <header> <ol vocab="http://schema.org/" typeof="BreadcrumbList" class="breadcrumbs clearfix"><li property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" href="https://web.archive.org/web/20161114231233/http://www.standard.co.uk/service"><span property="name">Service</span></a></li></ol> <h1 itemprop="headline" class="">Privacy Policy</h1> <ul class="caption meta inline-pipes-list"> <li class="author" itemprop="author" itemscope itemtype="http://schema.org/Person"> <span itemprop="name"><a href="/web/20161114231233/http://www.standard.co.uk/author/london-evening-standard" title="London Evening Standard" itemprop="sameAs">London Evening Standard</a></span> </li> <li title="23 February 2009 16:08 London"><time data-microtimes="{"published":"1235405280000","display":0,"changed":"1235405280000"}" datetime="16:08, 23 February 2009">Monday 23 February 2009 16:08 BST</time></li> </ul> <div id="gigya-share-btns-1"></div> </header> <div class="article-wrapper clearfix"> <div class="main-content-column"> <div class="text-wrapper" itemprop="articleBody"> <p><strong>Please read this carefully</strong></p> <p>Before using the Website – www.standard.co.uk - it is your responsibility to read the privacy policy.</p> <p>Please note that Evening Standard Limited – referred to as standard.co.uk in this policy - may revise this privacy policy at any time by posting an update on its Website. Please ensure that you check this Website from time to time to review the current privacy policy against any preferences you may have indicated. This privacy policy was last updated on the date shown above.</p> <p><strong>What is this privacy policy for?</strong></p> <p>Standard.co.uk is determined to protect your privacy. It is very important to us that you should be able to use and enjoy the Website without having to compromise your privacy unacceptably. This policy outlines how we may use the personal and behavioural information we hold about you and how you can access, change or delete your personal information.</p> <p>Knowing something about our users is necessary to ensure that our service is continually improved. We need to build an accurate picture of the needs and wishes of our users, and to be able to communicate with you. That enables us to offer a service that is relevant and truly interactive, which is what our users expect. It also helps us to maintain the greatest possible free-to-user access to the Website.</p> <p><strong>Should I read any other information and terms?</strong></p> <p>Whenever you use the Website, information may be collected through the use of cookies so you should also read our <a href="/web/20161114231233/http://www.standard.co.uk/service/cookie-policy-7785319.html" title="cookie policy">cookie policy</a> for more information about this.</p> <p>You should also read the terms of use before using the Website. By accessing and using it you are agreeing to be legally bound by the terms of use and this <a href="/web/20161114231233/http://www.standard.co.uk/service/privacy-policy-6925316.html" title="privacy policy">privacy policy</a>.</p> <p><strong>What information will you collect about me?</strong></p> <p>We may ask you to provide personal information on a voluntary basis in order to get a clearer picture of our users.</p> <p>It is then entirely up to you whether you are happy to give us this information. For example, in the course of certain activities such as registration, commenting on the Website, entering competitions, promotions and other offers or submitting content to the Website you will be asked to give some details about yourself (for example, email address, name, postcode or year of birth).</p> <p>You may also choose to email us or make contact with us in other ways. Such contact gives us information about you. We endeavour to explain to you why we would like this information and what we do with it at each stage.</p> <p>If you have any financial dealings, for instance if you make purchases with our trading partners on co-branded Websites, the information you submit will be disclosed to us and to relevant third parties, for example suppliers of goods and services and our web service providers.</p> <p>Please do not submit your personal information to us if you do not want us to collect it.</p> <p>We automatically collect some data about our users' browsing actions and patterns. This is aggregate data and does not identify any individual. We do this using web beacons or cookies through a number of carefully selected, trusted third parties. If you would like to know more about standard.co.uk’s use of cookies and how to manage them, do read our <a href="/web/20161114231233/http://www.standard.co.uk/service/cookie-policy-7785319.html" title="cookie policy">cookie policy</a>.</p> <p>Sometimes we obtain additional information about you from other reputable data sources. The data these companies might hold about you has been collected from publicly available records, such as the electoral roll, or via a range of sources with your permission (such as surveys or where you have agreed, via opt-in, for your information to be shared with third parties).</p> <p>We may check our registered viewer database against the information they hold on their systems to see if there are any matched individuals. If there is a match, we can collect and store some of this additional information (which may include statements about your lifestyle and interests) in our database and use it to further enhance our understanding of the types of products and services you might be interested in.</p> <p>We also collect information from social media activity such as when you ‘like’ the Website, share content or follow us on Twitter. When you sign in to the Website using social media you grant permission to the social network to share your user details. Depending on the network this will include basic account information such as name, email address, date of birth and any other details you choose to share according to your particular social media account settings.</p> <p><strong>How will this information be used?</strong></p> <p>We use the aggregate audience details (where no individual is identifiable) to help us improve our understanding of our users and what they want. We may use it to assist us in arranging more personalised advertising, commercial opportunities and competitions which help us keep the Website free for you to enjoy. </p> <p>If advertisers want to reach people like you they might want to use the information we hold on you from other data sources. We never disclose your personal details but group you into anonymous audience segments with other users who have the same interests.</p> <p>We also use this information to ensure we provide the best possible content, tailoring where we can to our users interests. It also helps us develop the Website and audit its use.</p> <p>The information about you as an identifiable individual, including contact details, may be used in a number of ways, including:</p> <ul><li>Verifying your identity (for example when you return to the Website)</li> <li>Personalising your visits to the Website and developing the design and style of the Website to improve the services provided to you</li> <li>Informing you about the latest changes to the Website, or products, services or promotional offers that you might find interesting</li> <li>Dealing with, and responding to you about, a comment you have submitted for or on our message boards, blogs and other such user generated content facilities</li> <li>Enabling you to share our content with others using social media or email</li> <li>Communicating (and personalising such communication) with you</li> <li>Informing you if you have been successful in any Website competitions or promotions</li> <li>Compiling customer reviews</li> <li>Conducting market research</li> <li>Sending a product to your home address</li> </ul><p> </p> <p><strong>Will I receive spam?</strong></p> <p>We will not send you any unsolicited marketing. We will only send you emails or other marketing messages where you have signed up to receive these. Marketing emails you have signed up to will also tell you how you can unsubscribe should you decide that you no longer wish to receive them.</p> <p>Please note that registered users may receive important information about Standard.co.uk (such as changes to the Standard.co.uk service or other administration matters). 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