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var(--black-100);background-color:var(--white);}.gb-container-b957bddd{display:flex;align-items:flex-start;column-gap:1rem;row-gap:1rem;position:relative;}.gb-container-2cb7c77b{display:flex;align-items:flex-start;column-gap:1rem;row-gap:1rem;position:relative;}.gb-container-4fea75c0{display:flex;align-items:flex-start;column-gap:1rem;row-gap:1rem;position:relative;}.gb-container-9af4e9d4{display:flex;align-items:flex-start;column-gap:1rem;row-gap:1rem;position:relative;}.gb-container-2594a40a{width:100%;max-width:100%;text-align:left;padding:1.5rem 1.5rem 6rem;}.gb-container-0bd140d7{width:100%;max-width:100%;padding-right:1.5rem;padding-bottom:2rem;padding-left:1.5rem;}.gb-container-e81eb4c1{position:relative;}.gb-container-fec750aa{position:relative;}.gb-container-c015af20{position:relative;}.gb-container-d81bb291{position:relative;}.gb-container-7f3519f1{width:100%;max-width:100%;text-align:left;}.gb-container-7f3519f1 a{color:var(--white);}.gb-container-7f3519f1 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> .gb-button .gb-accordion__icon-open{display:none;}.gb-accordion__item.gb-accordion__item-open > .gb-button .gb-accordion__icon{display:none;}a.gb-button-ded50fef{display:inline-flex;align-items:center;justify-content:center;width:100%;font-weight:600;text-align:center;padding-right:auto;padding-left:auto;margin-bottom:6px;color:var(--white);text-decoration:none;}a.gb-button-ded50fef:hover, a.gb-button-ded50fef:active, a.gb-button-ded50fef:focus{color:var(--white);}a.gb-button-ded50fef.gb-block-is-current, a.gb-button-ded50fef.gb-block-is-current:hover, a.gb-button-ded50fef.gb-block-is-current:active, a.gb-button-ded50fef.gb-block-is-current:focus{color:var(--white);}a.gb-button-d7606596{display:inline-flex;align-items:center;justify-content:center;width:100%;font-weight:600;text-align:center;padding-right:auto;padding-left:auto;margin-bottom:6px;color:var(--white);text-decoration:none;}a.gb-button-d7606596:hover, a.gb-button-d7606596:active, a.gb-button-d7606596:focus{color:var(--white);}a.gb-button-d7606596.gb-block-is-current, a.gb-button-d7606596.gb-block-is-current:hover, a.gb-button-d7606596.gb-block-is-current:active, a.gb-button-d7606596.gb-block-is-current:focus{color:var(--white);}a.gb-button-f2adb5b5{display:inline-flex;align-items:center;justify-content:center;width:100%;font-weight:600;text-align:center;padding-right:auto;padding-left:auto;margin-bottom:6px;color:var(--white);text-decoration:none;}a.gb-button-f2adb5b5:hover, a.gb-button-f2adb5b5:active, a.gb-button-f2adb5b5:focus{color:var(--white);}a.gb-button-f2adb5b5.gb-block-is-current, a.gb-button-f2adb5b5.gb-block-is-current:hover, a.gb-button-f2adb5b5.gb-block-is-current:active, a.gb-button-f2adb5b5.gb-block-is-current:focus{color:var(--white);}a.gb-button-cfed8c47{display:inline-flex;align-items:center;justify-content:center;width:100%;font-weight:600;text-align:center;padding-right:auto;padding-left:auto;margin-bottom:6px;color:var(--white);text-decoration:none;}a.gb-button-cfed8c47:hover, a.gb-button-cfed8c47:active, a.gb-button-cfed8c47:focus{color:var(--white);}a.gb-button-cfed8c47.gb-block-is-current, a.gb-button-cfed8c47.gb-block-is-current:hover, a.gb-button-cfed8c47.gb-block-is-current:active, a.gb-button-cfed8c47.gb-block-is-current:focus{color:var(--white);}a.gb-button-16e44345{display:inline-flex;align-items:center;justify-content:center;width:100%;font-weight:600;text-align:center;padding-right:auto;padding-left:auto;margin-bottom:6px;color:var(--white);text-decoration:none;}a.gb-button-16e44345:hover, a.gb-button-16e44345:active, a.gb-button-16e44345:focus{color:var(--white);}a.gb-button-16e44345.gb-block-is-current, a.gb-button-16e44345.gb-block-is-current:hover, a.gb-button-16e44345.gb-block-is-current:active, a.gb-button-16e44345.gb-block-is-current:focus{color:var(--white);}a.gb-button-4e1e2cbc{display:inline-flex;align-items:center;column-gap:0.5em;padding:15px 20px;background-color:#0366d6;color:#ffffff;text-decoration:none;}a.gb-button-4e1e2cbc:hover, a.gb-button-4e1e2cbc:active, a.gb-button-4e1e2cbc:focus{background-color:#222222;color:#ffffff;}a.gb-button-4e1e2cbc .gb-icon{line-height:0;}a.gb-button-4e1e2cbc .gb-icon svg{width:1em;height:1em;fill:currentColor;}button.gb-button-b3845336{display:inline-flex;align-items:center;column-gap:0.5em;padding:0.5rem 1rem;border-radius:16px;background-color:var(--black-200);color:var(--black-500);text-decoration:none;}button.gb-button-b3845336:hover, button.gb-button-b3845336:active, button.gb-button-b3845336:focus{background-color:var(--black-200);color:var(--black-500);}button.gb-button-b3845336.gb-block-is-current, button.gb-button-b3845336.gb-block-is-current:hover, button.gb-button-b3845336.gb-block-is-current:active, button.gb-button-b3845336.gb-block-is-current:focus{background-color:var(--black-200);color:var(--black-500);}button.gb-button-b3845336 .gb-icon{line-height:0;}button.gb-button-b3845336 .gb-icon svg{width:1em;height:1em;fill:currentColor;}button.gb-button-8b9c4341{display:inline-flex;align-items:center;column-gap:0.5em;padding:0.5rem 1rem;border-radius:16px;background-color:var(--black-200);color:var(--black-500);text-decoration:none;}button.gb-button-8b9c4341:hover, button.gb-button-8b9c4341:active, button.gb-button-8b9c4341:focus{background-color:var(--black-200);color:var(--black-500);}button.gb-button-8b9c4341.gb-block-is-current, button.gb-button-8b9c4341.gb-block-is-current:hover, button.gb-button-8b9c4341.gb-block-is-current:active, button.gb-button-8b9c4341.gb-block-is-current:focus{background-color:var(--black-200);color:var(--black-500);}button.gb-button-8b9c4341 .gb-icon{line-height:0;}button.gb-button-8b9c4341 .gb-icon svg{width:1em;height:1em;fill:currentColor;}a.gb-button-ac73a451{display:inline-flex;align-items:center;justify-content:center;column-gap:0.5em;width:40px;height:40px;padding:0;border-radius:50px;background-color:var(--tertiary);color:#ffffff;text-decoration:none;}a.gb-button-ac73a451:hover, a.gb-button-ac73a451:active, a.gb-button-ac73a451:focus{background-color:var(--accent);color:#ffffff;}a.gb-button-ac73a451 .gb-icon{line-height:0;}a.gb-button-ac73a451 .gb-icon svg{width:1.2em;height:1.2em;fill:currentColor;}button.gb-button-e1079b77{display:inline-flex;flex-direction:row;align-items:center;justify-content:center;column-gap:0.5em;padding:0.7rem;border:var(--white);background-color:rgba(125, 112, 112, 0);color:var(--black-600);text-decoration:none;}button.gb-button-e1079b77:hover, button.gb-button-e1079b77:active, button.gb-button-e1079b77:focus{border-color:var(--white);background-color:rgba(99, 90, 90, 0);color:var(--primary);}button.gb-button-e1079b77 .gb-icon{line-height:0;}button.gb-button-e1079b77 .gb-icon svg{width:1.2em;height:1.2em;fill:currentColor;}a.gb-button-142dfa54{display:inline-flex;flex-wrap:nowrap;align-items:center;column-gap:1rem;font-weight:bold;text-decoration:none;}a.gb-button-142dfa54 .gb-icon{line-height:0;}a.gb-button-142dfa54 .gb-icon svg{width:1em;height:1em;fill:currentColor;}a.gb-button-93c1549d{display:inline-flex;align-items:center;column-gap:0.5em;padding:0;margin:0;text-decoration:none;}a.gb-button-93c1549d .gb-icon{line-height:0;}a.gb-button-93c1549d .gb-icon svg{width:1em;height:1em;fill:currentColor;}a.gb-button-1da112c6{display:inline-flex;align-items:center;column-gap:0.5em;padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:0px;text-decoration:none;}a.gb-button-1da112c6 .gb-icon{line-height:0;}a.gb-button-1da112c6 .gb-icon svg{width:1em;height:1em;fill:currentColor;}a.gb-button-7e70a81f{display:block;font-size:2.25rem;font-weight:bold;text-align:left;margin-bottom:1.5rem;color:var(--primary);text-decoration:none;}a.gb-button-7e70a81f:hover, a.gb-button-7e70a81f:active, a.gb-button-7e70a81f:focus{color:var(--accent-3-500);}a.gb-button-5bc8a429{display:block;font-size:2.25rem;font-weight:bold;text-align:left;margin-bottom:1.5rem;color:var(--primary);text-decoration:none;}a.gb-button-5bc8a429:hover, a.gb-button-5bc8a429:active, a.gb-button-5bc8a429:focus{color:var(--accent-3-500);}a.gb-button-506bdcaa{display:block;font-size:2.25rem;font-weight:bold;text-align:left;margin-top:1rem;margin-bottom:1.5rem;color:var(--primary);text-decoration:none;}a.gb-button-506bdcaa:hover, a.gb-button-506bdcaa:active, a.gb-button-506bdcaa:focus{color:var(--accent-3-500);}a.gb-button-515ffba1{display:block;font-size:2.25rem;font-weight:bold;text-align:left;margin-bottom:1.5rem;color:var(--primary);text-decoration:none;}a.gb-button-515ffba1:hover, a.gb-button-515ffba1:active, a.gb-button-515ffba1:focus{color:var(--accent-3-500);}a.gb-button-f9f1a12b{display:block;font-size:2.25rem;font-weight:bold;text-align:left;margin-bottom:1.5rem;color:var(--primary);text-decoration:none;}a.gb-button-f9f1a12b:hover, a.gb-button-f9f1a12b:active, a.gb-button-f9f1a12b:focus{color:var(--accent-3-500);}a.gb-button-f858db69{display:inline-flex;flex-wrap:nowrap;align-items:center;justify-content:flex-start;column-gap:1rem;font-weight:bold;text-align:left;text-decoration:none;}a.gb-button-f858db69 .gb-icon{line-height:0;}a.gb-button-f858db69 .gb-icon svg{width:1em;height:1em;fill:currentColor;}.gb-grid-wrapper-9398cf68{display:flex;flex-wrap:wrap;row-gap:60px;margin-left:-80px;}.gb-grid-wrapper-9398cf68 > .gb-grid-column{box-sizing:border-box;padding-left:80px;}.gb-grid-wrapper-bc362505{display:flex;flex-wrap:wrap;align-items:flex-end;margin-left:-40px;}.gb-grid-wrapper-bc362505 > .gb-grid-column{box-sizing:border-box;padding-left:40px;}.gb-grid-wrapper-46b264db{display:flex;flex-wrap:wrap;row-gap:32px;margin-left:-35px;}.gb-grid-wrapper-46b264db > .gb-grid-column{box-sizing:border-box;padding-left:35px;}.gb-grid-wrapper-1a2bd931{display:flex;flex-wrap:wrap;}.gb-grid-wrapper-1a2bd931 > .gb-grid-column{box-sizing:border-box;}.gb-grid-wrapper-ccd706e8{display:flex;flex-wrap:wrap;}.gb-grid-wrapper-ccd706e8 > .gb-grid-column{box-sizing:border-box;}.gb-grid-wrapper-b91e37dd{display:flex;flex-wrap:wrap;}.gb-grid-wrapper-b91e37dd > .gb-grid-column{box-sizing:border-box;}.gb-grid-wrapper-2074d1aa{display:flex;flex-wrap:wrap;}.gb-grid-wrapper-2074d1aa > .gb-grid-column{box-sizing:border-box;}.gb-grid-wrapper-907c334b{display:flex;flex-wrap:wrap;row-gap:32px;margin-left:-32px;}.gb-grid-wrapper-907c334b > .gb-grid-column{box-sizing:border-box;padding-left:32px;}.gb-grid-wrapper-698eaf08{display:flex;flex-wrap:wrap;row-gap:32px;margin-left:-32px;}.gb-grid-wrapper-698eaf08 > .gb-grid-column{box-sizing:border-box;padding-left:32px;}.gb-grid-wrapper-f0eeaeed{display:flex;flex-wrap:wrap;row-gap:32px;margin-left:-32px;}.gb-grid-wrapper-f0eeaeed > .gb-grid-column{box-sizing:border-box;padding-left:32px;}.gb-grid-wrapper-b8a3f487{display:flex;flex-wrap:wrap;row-gap:32px;margin-left:-32px;}.gb-grid-wrapper-b8a3f487 > .gb-grid-column{box-sizing:border-box;padding-left:32px;}@media (min-width: 1025px) {.gb-container-d6612830{display:none !important;}.gb-container-dcc4fb6c{display:none !important;}.gb-container-6c59e56a{display:none !important;}}@media (max-width: 1024px) {h4.gb-headline-7516225f{font-size:3rem;line-height:3.3rem;letter-spacing:-0.1125rem;margin-top:48px;margin-bottom:24px;}div.gb-headline-725f4b45{font-size:1.35rem;line-height:1.53rem;letter-spacing:-0.038rem;margin-bottom:10px;}div.gb-headline-c90ae3a3{font-size:1.35rem;line-height:1.53rem;letter-spacing:-0.038rem;margin-bottom:10px;}div.gb-headline-eb4e8ca5{font-size:1.35rem;line-height:1.53rem;letter-spacing:-0.038rem;margin-bottom:10px;}div.gb-headline-d953a67e{font-size:1.35rem;line-height:1.53rem;letter-spacing:-0.038rem;margin-bottom:10px;}.gb-container-c9a7f121{padding-top:5rem;padding-bottom:5rem;}.gb-container-ddae1012{display:flex;flex-direction:column;flex-wrap:nowrap;align-items:center;}.gb-container-f75ff4ad{position:relative;margin-left:20px;}.gb-grid-wrapper > .gb-grid-column-f75ff4ad{width:60%;}.gb-container-9ba327d8{display:flex;justify-content:flex-end;position:relative;margin-right:-300px;margin-left:-70px;}.gb-grid-wrapper > .gb-grid-column-9ba327d8{width:35%;}.gb-container-4d08f832{max-width:656px;}.gb-container-dd2956ff{min-width:0px;}.gb-container-ce800c3e{max-width:656px;}.gb-container-6de567de{min-width:0px;}.gb-container-9b919ea7{flex-grow:0;}.gb-grid-wrapper > .gb-grid-column-9b919ea7{flex-grow:0;}.gb-container-52d7001d{flex-grow:1;}.gb-grid-wrapper > .gb-grid-column-52d7001d{flex-grow:1;}.gb-container-9e8d6612{flex-grow:0;}.gb-grid-wrapper > .gb-grid-column-9e8d6612{flex-grow:0;}.gb-container-88fb52bb{flex-grow:0;}.gb-grid-wrapper > .gb-grid-column-88fb52bb{flex-grow:0;}.gb-container-c2e57925{flex-grow:0;}.gb-grid-wrapper > .gb-grid-column-c2e57925{flex-grow:0;}.gb-container-2676925a{flex-direction:column;align-items:flex-start;justify-content:flex-start;}.gb-grid-wrapper > .gb-grid-column-2676925a{width:50%;}.gb-container-79e84b6e{padding-right:24px;padding-left:24px;margin-top:auto;margin-right:0px;margin-left:0px;}.gb-container-6fdab5ad{flex-direction:column;align-items:flex-start;justify-content:flex-start;}.gb-grid-wrapper > .gb-grid-column-6fdab5ad{width:50%;}.gb-container-96b76329{padding-right:24px;padding-left:24px;margin-top:auto;margin-right:0px;margin-left:0px;}.gb-container-b3d56c11{flex-direction:column;align-items:flex-start;justify-content:flex-start;}.gb-grid-wrapper > .gb-grid-column-b3d56c11{width:50%;}.gb-container-1d7ccdd7{padding-right:24px;padding-left:24px;margin-top:auto;margin-right:0px;margin-left:0px;}.gb-container-6c23c4ca{flex-direction:column;align-items:flex-start;justify-content:flex-start;}.gb-grid-wrapper > .gb-grid-column-6c23c4ca{width:50%;}.gb-container-172cece7{padding-right:24px;padding-left:24px;margin-top:auto;margin-right:0px;margin-left:0px;}.gb-grid-wrapper-bc362505{margin-left:-20px;}.gb-grid-wrapper-bc362505 > .gb-grid-column{padding-left:20px;}.gb-grid-wrapper-46b264db{margin-left:-30px;}.gb-grid-wrapper-46b264db > .gb-grid-column{padding-left:30px;}}@media (max-width: 1024px) and (min-width: 768px) {.gb-container-d6612830{display:none !important;}.gb-container-21a06975{display:none !important;}.gb-container-f23ddf8b{display:none !important;}.gb-container-4ec63d7b{display:none !important;}.gb-container-91ab8a43{display:none !important;}.gb-container-4993196a{display:none !important;}.gb-container-a1599b24{display:none !important;}.gb-container-fb02a6fc{display:none !important;}.gb-container-40bcfce7{display:none !important;}.gb-container-7238c5bf{display:none !important;}}@media (max-width: 767px) {h4.gb-headline-7516225f{font-size:2rem;line-height:2.5rem;letter-spacing:-0.035em;padding-top:24px;margin-bottom:12px;}div.gb-headline-ce1f6f1e{font-size:1.375rem;}div.gb-headline-725f4b45{font-size:1.1rem;margin-bottom:5px;}div.gb-headline-694b692b{font-size:1.375rem;}div.gb-headline-c90ae3a3{font-size:1.1rem;margin-bottom:5px;}div.gb-headline-26f9712f{font-size:1.375rem;}div.gb-headline-eb4e8ca5{font-size:1.1rem;margin-bottom:5px;}div.gb-headline-f21bd36a{font-size:1.375rem;}div.gb-headline-d953a67e{font-size:1.1rem;margin-bottom:5px;}h1.gb-headline-e578d2cd{line-height:2.5rem;}.gb-container-c9a7f121{padding-top:3.75rem;padding-bottom:3.75rem;}.gb-container-babbecc6{text-align:center;}.gb-grid-wrapper > .gb-grid-column-babbecc6{width:100%;}.gb-container-247833c9{text-align:center;}.gb-grid-wrapper > .gb-grid-column-247833c9{width:100%;}.gb-grid-wrapper > .gb-grid-column-513175e4{width:100%;}.gb-grid-wrapper > div.gb-grid-column-5c42a58a{padding-bottom:0;}.gb-container-ea79079b{text-align:center;}.gb-container-133a49e2{flex-direction:column;}.gb-grid-wrapper > div.gb-grid-column-133a49e2{padding-bottom:0;}.gb-container-ddae1012{display:flex;flex-direction:column;}.gb-container-89984993{text-align:center;padding-right:20px;padding-left:20px;}.gb-container-f75ff4ad{margin-right:20px;margin-left:20px;}.gb-grid-wrapper > .gb-grid-column-f75ff4ad{width:100%;}.gb-grid-wrapper > .gb-grid-column-4f5b48e3{width:100%;}.gb-container-07f0a3fe{height:2.05rem;border-radius:8px;}.gb-grid-wrapper > .gb-grid-column-07f0a3fe{width:12%;}.gb-grid-wrapper > .gb-grid-column-0ae2bad2{width:85%;}.gb-grid-wrapper > .gb-grid-column-ab52213a{width:100%;}.gb-container-51a04b54{height:2.05rem;border-radius:8px;}.gb-grid-wrapper > .gb-grid-column-51a04b54{width:12%;}.gb-grid-wrapper > .gb-grid-column-03364ef3{width:85%;}.gb-grid-wrapper > .gb-grid-column-eafbb469{width:100%;}.gb-container-ce03ba41{height:2.05rem;border-radius:8px;}.gb-grid-wrapper > .gb-grid-column-ce03ba41{width:12%;}.gb-grid-wrapper > .gb-grid-column-e3d637c8{width:85%;}.gb-grid-wrapper > .gb-grid-column-ecc81b5e{width:100%;}.gb-container-6e430ef9{height:2.05rem;border-radius:8px;}.gb-grid-wrapper > .gb-grid-column-6e430ef9{width:12%;}.gb-grid-wrapper > .gb-grid-column-79b07ed9{width:85%;}.gb-container-db49d705{text-align:center;}.gb-container-9ba327d8{margin-right:0px;margin-left:0px;}.gb-grid-wrapper > .gb-grid-column-9ba327d8{width:100%;}.gb-container-9dbd5cc8{padding-top:8rem;padding-bottom:3rem;}.gb-container-9fd89d91{flex-direction:row-reverse;justify-content:space-between;column-gap:1rem;}.gb-container-2942295f{width:auto;max-width:100%;flex-direction:column;flex-wrap:wrap;overflow-x:visible;}.gb-grid-wrapper > .gb-grid-column-2942295f{width:auto;}.gb-container-692dfe7d{padding:0;}.gb-container-2629fdc9{width:100%;max-width:100%;flex-direction:column;justify-content:space-between;row-gap:1rem;}.gb-grid-wrapper > .gb-grid-column-2629fdc9{width:100%;}.gb-container-5940a95a{width:100%;}.gb-grid-wrapper > .gb-grid-column-5940a95a{width:100%;}.gb-container-ab75ccf0{width:100%;}.gb-grid-wrapper > .gb-grid-column-ab75ccf0{width:100%;}.gb-container-f1b00f71{width:100%;}.gb-grid-wrapper > .gb-grid-column-f1b00f71{width:100%;}.gb-container-72a67071{width:100%;}.gb-grid-wrapper > .gb-grid-column-72a67071{width:100%;}.gb-container-036c47c7{width:100%;}.gb-grid-wrapper > .gb-grid-column-036c47c7{width:100%;}.gb-container-0b95b32c{width:100%;}.gb-grid-wrapper > .gb-grid-column-0b95b32c{width:100%;}.gb-container-431eb92a{width:100%;}.gb-grid-wrapper > .gb-grid-column-431eb92a{width:100%;}.gb-container-f2d518f9{width:100%;}.gb-grid-wrapper > .gb-grid-column-f2d518f9{width:100%;}.gb-container-1cfae828{width:100%;}.gb-grid-wrapper > .gb-grid-column-1cfae828{width:100%;}.gb-container-2ef81a9b{width:100%;}.gb-grid-wrapper > .gb-grid-column-2ef81a9b{width:100%;}.gb-container-c46df1f7{width:100%;}.gb-grid-wrapper > .gb-grid-column-c46df1f7{width:100%;}.gb-container-c3edd560{width:100%;}.gb-grid-wrapper > .gb-grid-column-c3edd560{width:100%;}.gb-container-420848ac{width:100%;}.gb-grid-wrapper > .gb-grid-column-420848ac{width:100%;}.gb-container-28aa3a80{width:100%;}.gb-grid-wrapper > .gb-grid-column-28aa3a80{width:100%;}.gb-container-2ed64167{width:100%;}.gb-grid-wrapper > .gb-grid-column-2ed64167{width:100%;}.gb-container-497287c9{width:100%;}.gb-grid-wrapper > .gb-grid-column-497287c9{width:100%;}.gb-container-7c9503a1{width:100%;}.gb-grid-wrapper > .gb-grid-column-7c9503a1{width:100%;}.gb-container-40bb1f9b{padding:0;}.gb-container-365bc57f{width:100%;max-width:100%;flex-direction:column;justify-content:space-between;row-gap:1rem;}.gb-grid-wrapper > .gb-grid-column-365bc57f{width:100%;}.gb-container-5d02e51c{width:100%;}.gb-grid-wrapper > .gb-grid-column-5d02e51c{width:100%;}.gb-container-ad1170b2{width:100%;}.gb-grid-wrapper > .gb-grid-column-ad1170b2{width:100%;}.gb-container-efef38d1{width:100%;}.gb-grid-wrapper > .gb-grid-column-efef38d1{width:100%;}.gb-container-c6d99946{width:100%;}.gb-grid-wrapper > .gb-grid-column-c6d99946{width:100%;}.gb-container-671cb004{width:100%;}.gb-grid-wrapper > .gb-grid-column-671cb004{width:100%;}.gb-container-d63ea4b2{width:100%;}.gb-grid-wrapper > .gb-grid-column-d63ea4b2{width:100%;}.gb-container-4e2f3251{width:100%;}.gb-grid-wrapper > .gb-grid-column-4e2f3251{width:100%;}.gb-container-d5c48780{width:100%;}.gb-grid-wrapper > 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(Case Study)</h1> <div class="gb-container gb-container-f1dbbb33"> <div class="gb-headline gb-headline-4eafb7a2 gb-headline-text Text_font_plex_mono Text_size_XS">Updated <time class="entry-date updated-date" datetime="2024-08-12T12:16:25+00:00">August 12, 2024</time></div> <div class="gb-headline gb-headline-001554c1 gb-headline-text Text_font_plex_mono Text_size_XS">|</div> <div style="font-style:normal;font-weight:600;text-transform:uppercase;letter-spacing:1.44px;" class="Text_font_plex_mono Text_size_XS wp-elements-43a55169afe706c06cfa78002ef2666a wp-block-tabor-post-reading-time has-text-color has-black-500-color"><span>5 min read</span></div> </div> </div> <div class="gb-container gb-container-9fd89d91 post-hero-tabs gb-tabs" role="tablist" data-opened-tab="1"> <div class="gb-container gb-container-2942295f gb-tabs__buttons block-visibility-hide-large-screen block-visibility-hide-medium-screen" role="list"> <button class="gb-button gb-button-b3845336 gb-tabs__button 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<div class="gb-container gb-container-3ecd3a73"> <div class="gb-container gb-container-ab75ccf0"> <figure class="gb-block-image gb-block-image-22b2d317"><img alt='' src='https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g 2x' class='avatar avatar-96 photo gb-image-22b2d317 Image_author_avatar' height='96' width='96' decoding='async'/></figure> </div> <div class="gb-container gb-container-f1b00f71"> <div class="gb-headline gb-headline-74a6091d gb-headline-text Text_font_plex_mono Text_size_XXS">Written by</div> <div class="gb-headline gb-headline-b33e3287 gb-headline-text Text_font_poppins Text_size_S"><a href="https://www.authorityhacker.com/author/mark/">Mark Webster</a></div> </div> </div> </div> <div class="gb-container gb-container-72a67071 block-visibility-hide-small-screen"> <div class="gb-container gb-container-6eaddd6d"> <div class="gb-container gb-container-1cfae828"> <figure class="gb-block-image gb-block-image-18080f8a"><img data-perfmatters-preload fetchpriority="high" decoding="async" width="576" height="576" class="gb-image gb-image-18080f8a Image_author_avatar" src="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg" alt="" title="steve white bg" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg 576w, https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg-300x300.jpg 300w" sizes="(max-width: 576px) 100vw, 576px" /></figure> </div> <div class="gb-container gb-container-2ef81a9b"> <div class="gb-headline gb-headline-0cd8e1d3 gb-headline-text Text_font_plex_mono Text_size_XXS">Edited by</div> <div class="gb-headline gb-headline-e4b830c8 gb-headline-text Text_font_poppins Text_size_S"><a href="/author/steve-rajeckas/">Steve Rajeckas</a></div> </div> </div> </div> <div class="gb-container gb-container-c46df1f7 block-visibility-hide-small-screen"> </div> </div> </div> <div class="gb-container gb-container-40bb1f9b gb-tabs__item"> <div class="gb-container gb-container-365bc57f"> <div class="gb-container gb-container-5d02e51c"> <div class="gb-container gb-container-53e6e6be"> <div class="gb-container gb-container-ad1170b2"> <figure class="gb-block-image gb-block-image-16633f7c"><img alt src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='96'%20height='96'%20viewBox='0%200%2096%2096'%3E%3C/svg%3E" class="avatar avatar-96 photo gb-image-16633f7c Image_author_avatar perfmatters-lazy" height="96" width="96" decoding="async" data-src="https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g" data-srcset="https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g 2x" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g 2x' class='avatar avatar-96 photo gb-image-16633f7c Image_author_avatar' height='96' width='96' decoding='async'/></noscript></figure> </div> <div class="gb-container gb-container-efef38d1"> <div class="gb-headline gb-headline-ee0fa1c9 gb-headline-text Text_font_plex_mono Text_size_XXS">Written by</div> <div class="gb-headline gb-headline-e07d798a gb-headline-text Text_font_poppins Text_size_S"><a href="https://www.authorityhacker.com/author/mark/">Mark Webster</a></div> </div> </div> </div> <div class="gb-container gb-container-c6d99946"> <div class="gb-container gb-container-0e014751"> <div class="gb-container gb-container-afb6605f"> <figure class="gb-block-image gb-block-image-2f1bcad4"><img decoding="async" width="576" height="576" class="gb-image gb-image-2f1bcad4 Image_author_avatar perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='576'%20height='576'%20viewBox='0%200%20576%20576'%3E%3C/svg%3E" alt title="steve white bg" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg 576w, https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg-300x300.jpg 300w" data-sizes="(max-width: 576px) 100vw, 576px" /><noscript><img decoding="async" width="576" height="576" class="gb-image gb-image-2f1bcad4 Image_author_avatar" src="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg" alt="" title="steve white bg" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg 576w, https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg-300x300.jpg 300w" sizes="(max-width: 576px) 100vw, 576px" /></noscript></figure> </div> <div class="gb-container gb-container-5643b33d"> <div class="gb-headline gb-headline-724bb966 gb-headline-text Text_font_plex_mono Text_size_XXS">Edited by</div> <div class="gb-headline gb-headline-fea34bec gb-headline-text Text_font_poppins Text_size_S"><a href="/author/steve-rajeckas/">Steve Rajeckas</a></div> </div> </div> </div> <div class="gb-container gb-container-2814f2c3"> </div> </div> </div> </div> </div> <div class="gb-container gb-container-d6612830"> <div class="gb-container gb-container-154d7ad8"> <div class="gb-container gb-container-bb90213f"> <div class="gb-container gb-container-2bb17373"> <figure class="gb-block-image gb-block-image-1668fdec"><img alt src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='96'%20height='96'%20viewBox='0%200%2096%2096'%3E%3C/svg%3E" class="avatar avatar-96 photo gb-image-1668fdec Image_author_avatar perfmatters-lazy" height="96" width="96" decoding="async" data-src="https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g" data-srcset="https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g 2x" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=96&d=mm&r=g 2x' class='avatar avatar-96 photo gb-image-1668fdec Image_author_avatar' height='96' width='96' decoding='async'/></noscript></figure> </div> <div class="gb-container gb-container-3b598d35"> <div class="gb-headline gb-headline-f84924bc gb-headline-text Text_font_plex_mono Text_size_XXS">Written by</div> <div class="gb-headline gb-headline-a90f97ca gb-headline-text Text_font_poppins Text_size_S"><a href="https://www.authorityhacker.com/author/mark/">Mark Webster</a></div> </div> </div> </div> <div class="gb-container gb-container-7a509de5 block-visibility-hide-small-screen"> <div class="gb-container gb-container-40863741"> <div class="gb-container gb-container-8538b893"> <div class="gb-container gb-container-03c1c152"> <figure class="gb-block-image gb-block-image-449559e1"><img decoding="async" width="576" height="576" class="gb-image gb-image-449559e1 Image_author_avatar perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='576'%20height='576'%20viewBox='0%200%20576%20576'%3E%3C/svg%3E" alt title="steve white bg" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg 576w, https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg-300x300.jpg 300w" data-sizes="(max-width: 576px) 100vw, 576px" /><noscript><img decoding="async" width="576" height="576" class="gb-image gb-image-449559e1 Image_author_avatar" src="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg" alt="" title="steve white bg" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg 576w, https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg-300x300.jpg 300w" sizes="(max-width: 576px) 100vw, 576px" /></noscript></figure> </div> <div class="gb-container gb-container-435140dd"> <div class="gb-headline gb-headline-4abf05bc gb-headline-text Text_font_plex_mono Text_size_XXS">Edited by</div> <div class="gb-headline gb-headline-05b5d1e0 gb-headline-text Text_font_poppins Text_size_S"><a href="/author/steve-rajeckas/">Steve Rajeckas</a></div> </div> </div> </div> <div class="gb-container gb-container-4db8485b"> </div> </div> <div class="gb-container gb-container-3ca577de block-visibility-hide-large-screen block-visibility-hide-medium-screen"> <div class="gb-container gb-container-6a60f4e6"> <div class="gb-container gb-container-72181550"> <div class="gb-container gb-container-1f2f5c57"> <figure class="gb-block-image gb-block-image-80b1f2a9"><img decoding="async" width="576" height="576" class="gb-image gb-image-80b1f2a9 Image_author_avatar perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='576'%20height='576'%20viewBox='0%200%20576%20576'%3E%3C/svg%3E" alt title="steve white bg" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg 576w, https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg-300x300.jpg 300w" data-sizes="(max-width: 576px) 100vw, 576px" /><noscript><img decoding="async" width="576" height="576" class="gb-image gb-image-80b1f2a9 Image_author_avatar" src="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg" alt="" title="steve white bg" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg.jpg 576w, https://ahkr.b-cdn.net/wp-content/uploads/2024/03/steve-white-bg-300x300.jpg 300w" sizes="(max-width: 576px) 100vw, 576px" /></noscript></figure> </div> <div class="gb-container gb-container-0109a363"> <div class="gb-headline gb-headline-2e1fe350 gb-headline-text Text_font_plex_mono Text_size_XXS">Edited by</div> <div class="gb-headline gb-headline-67b69c89 gb-headline-text Text_font_poppins Text_size_S"><a href="/author/steve-rajeckas/">Steve Rajeckas</a></div> </div> </div> </div> <div class="gb-container gb-container-58e62304"> </div> </div> </div> </div> </div> </div> <div class="site grid-container container hfeed" id="page"> <div class="site-content" id="content"> <div class="content-area" id="primary"> <main class="site-main" id="main"> <section id="post-58117" class="dynamic-content-template post-58117 post type-post status-publish format-standard has-post-thumbnail hentry category-seo1 tag-popular tag-post-header-video infinite-scroll-item"><div class="inside-article"> <progress class="reading-progress" value="0" max="100" aria-label="Reading progress"></progress> <section class="gb-container gb-container-2ab20ba1 alignfull"> <div class="gb-container gb-container-4d08f832 section__inner post__grid"> <aside class="gb-container gb-container-21a06975 ah-sidebar post__toc-rail block-visibility-hide-medium-screen block-visibility-hide-small-screen"> <div class="gb-container gb-container-befcaede"> <h6 class="gb-headline gb-headline-c2d8d7b8 gb-headline-text Text_font_poppins">Table of Contents</h6> <div class="gb-container gb-container-b08c565f ah-toc"></div> </div> </aside> <div class="gb-container gb-container-f0513c49 block-visibility-hide-medium-screen block-visibility-hide-small-screen"></div> <article class="gb-container gb-container-dd2956ff blog-content"> <div class="dynamic-entry-content"> <p class="gb-headline gb-headline-cb9dc0a8 gb-headline-text Text_font_poppins Text_size_M">There are lots of scenarios in which you might want to estimate how much traffic a website generates.</p> <p>You might be:</p> <ul class="wp-block-list"> <li><a href="/best-niches-affiliate-marketing/" target="_blank" rel="noreferrer noopener">Investigating a niche</a> for a new business opportunity</li> <li>Planning to buy a website</li> <li>Doing keyword research</li> <li>Building backlinks</li> </ul> <p>We can get those estimates from the vast majority of SEO tools.</p> <p>But the thing is, they all use different methods and give different results. So how accurate are they, and which is best?</p> <p>We wanted to find out, so we ran an experiment…</p> <div class="gb-container gb-container-2d3a4ce9"> <figure class="wp-block-video presto-block-video presto-provider-youtube" style="--plyr-color-main: var(--presto-player-highlight-color, #2563eb); --plyr-captions-background: #000000; --presto-player-border-radius: 12px; --presto-player-logo-width: 150px; "> <presto-player id="presto-player-1" src="//www.youtube.com/embed/dpCARXz9lZI?iv_load_policy=3&modestbranding=1&playinline=1&showinfo=0&rel=0&enablejsapi=1" media-title="Have Your Favorite Keyword Tools Been LYING To You?" css="" class="presto-video-id-14 presto-preset-id-13 skin-default caption-style-default" skin="default" icon-url="https://www.authorityhacker.com/wp-content/plugins/presto-player/img/sprite.svg" preload="" poster="" playsinline > </presto-player> </figure> <script> var player = document.querySelector('presto-player#presto-player-1'); player.video_id = 14; player.preset = {"id":13,"name":"Blog video embed","slug":"blog-video-embed","icon":"","skin":"default","play-large":true,"rewind":true,"play":true,"fast-forward":true,"progress":true,"current-time":true,"mute":true,"volume":true,"speed":true,"pip":false,"fullscreen":true,"captions":true,"reset_on_end":false,"auto_hide":true,"captions_enabled":true,"save_player_position":true,"sticky_scroll":true,"sticky_scroll_position":"bottom right","play_video_viewport":false,"hide_youtube":false,"lazy_load_youtube":true,"hide_logo":false,"border_radius":12,"caption_style":"default","caption_background":"#000000","is_locked":false,"cta":{"enabled":true,"percentage":100,"show_rewatch":true,"show_skip":true,"headline":"\ud83e\udd2f Get content like this directly in your inbox","bottom_text":"Join our Newsletter Today! It's free!","show_button":true,"button_text":"Join our Newsletter","button_color":"","button_text_color":"","background_opacity":0,"button_link":{"id":"79862","url":"https:\/\/www.authorityhacker.com\/subscribe\/","type":"page","opensInNewTab":true},"button_radius":8},"watermark":{"enabled":false,"text":"Enter your watermark text.","backgroundColor":"#333","color":"#fff","opacity":80,"position":"top-right"},"email_collection":{"enabled":false,"behavior":"pause","percentage":0,"allow_skip":false,"provider":"","provider_list":"","provider_tag":"","border_radius":0,"headline":"","bottom_text":"","button_text":"","button_color":null,"button_text_color":null},"action_bar":{"enabled":true,"percentage_start":50,"text":"Like this? Subscribe to our Youtube channel","background_color":"#2563eb","button_type":"youtube","button_count":true,"button_text":"Click Here","button_radius":0,"button_color":"","button_text_color":"","button_link":{"id":"","url":"","type":"","opensInNewTab":false}},"created_by":20,"created_at":"2024-05-21 13:57:52","updated_at":"2024-05-21 13:57:52","deleted_at":"","on_video_end":"","search":{"enabled":true,"minMatchCharLength":3,"threshold":0.3,"placeholder":"Search"},"show_time_elapsed":false}; player.chapters = []; player.overlays = []; player.tracks = []; player.branding = {"logo":"","color":"#2563eb","logo_width":150}; player.blockAttributes = {"playsInline":true,"id":14,"src":"https:\/\/www.youtube.com\/watch?v=dpCARXz9lZI","preset":13,"video_id":"dpCARXz9lZI","visibility":"public","color":"#00b3ff","mutedPreview":{"enabled":false,"captions":false},"mutedOverlay":{"enabled":false,"src":"","width":200,"focalPoint":{"x":0.5,"y":0.5}},"mutedOverlayType":"text","mutedOverlayText":"Click to play","mutedOverlayImageWidth":200,"chapters":[],"overlays":[],"tracks":[],"title":"Have Your Favorite Keyword Tools Been LYING To You?"}; player.skin = "default"; player.analytics = true; player.automations = false; player.provider = "youtube"; player.video_id = 14; player.provider_video_id = "dpCARXz9lZI"; player.youtube = {"noCookie":false,"channelId":"UCTvgSAxisCh58hjzlMdED0A","show_count":false}; </script> </div> <h2 class="gb-headline gb-headline-6f077dc3 gb-headline-text">Methodology: How We Compared the Accuracy of 6 Major SEO Tools</h2> <p>Our experiment went like this:</p> <ul class="wp-block-list"> <li>I asked 47 website owners from the Authority Hacker community to share their actual search traffic data for May 2021 (<em>note: all of them were happy for us to use their data, anonymously, in this study)</em></li> <li>He then subscribed to all the major SEO tools — <a href="/ahrefs-review/" target="_blank" rel="noreferrer noopener">Ahrefs</a>, <a href="/semrush-review/" target="_blank" rel="noreferrer noopener">SEMRush</a>, <a href="https://www.authorityhacker.com/recommends/serpstat/" target="_blank" data-type="link" data-id="https://www.authorityhacker.com/recommends/serpstat/" rel="noreferrer noopener nofollow">SerpStat</a>, <a href="/recommends/similarweb/" target="_blank" rel="noreferrer noopener">SimilarWeb</a>, <a href="/surfer-seo-review/" target="_blank" rel="noreferrer noopener">Surfer SEO</a>, and <a href="/ubersuggest-review/" target="_blank" rel="noreferrer noopener">UberSuggest</a></li> <li>Next, he compared the estimated traffic that these tools presented with the <em>actual</em> traffic data that the site owners shared</li> <li>That data was added to a big spreadsheet</li> <li>After removing some outliers, I was able to graph the estimates from each tool alongside the real-world traffic results</li> </ul> <p>Good plan, right?</p> <p>Unfortunately, there was a problem: he’d run all the numbers and recorded a whole video to present his findings, when Ahrefs announced they’d updated all their data.</p> <p>So he did the Ahrefs part of the experiment again, which means we’ve now got <em>two sets of Ahrefs data</em>. </p> <p>While that was annoying for me, on the plus side, it means we can now see if the update improved Ahrefs’ accuracy or made it worse.</p> <p>Now, let’s get some answers…</p> <h2 class="gb-headline gb-headline-c9185633 gb-headline-text">Which SEO Tool Is Closest to Reality</h2> <p>That award initially went to UberSuggest, which was off, on average, by 25.1%. We can clearly see that its estimates follow reality pretty well:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimates-ah.png"><img data-perfmatters-preload decoding="async" width="1260" height="708" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimates-ah.png" alt="Ubersuggest Traffic Estimates" class="wp-image-58147" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimates-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimates-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimates-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimates-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimates-ah-768x432.png 768w" sizes="(max-width: 1260px) 100vw, 1260px" /></a></figure></div> <p>Compare that to SimilarWeb, which was off by 190% on average:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1260" height="708" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1260'%20height='708'%20viewBox='0%200%201260%20708'%3E%3C/svg%3E" alt="Similarweb Traffic Estimates" class="wp-image-58144 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah.png" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah-768x432.png 768w" data-sizes="(max-width: 1260px) 100vw, 1260px" /><noscript><img decoding="async" width="1260" height="708" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah.png" alt="Similarweb Traffic Estimates" class="wp-image-58144" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/similarweb-traffic-estimates-ah-768x432.png 768w" sizes="(max-width: 1260px) 100vw, 1260px" /></noscript></figure></div> <p>That’s a pretty striking difference — especially considering the basic Ubersuggest package costs just $29, while SimilarWeb charges hundreds of dollars per month!</p> <p>Ahrefs came second in the original experiment, being off by 40% on average:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1260" height="708" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1260'%20height='708'%20viewBox='0%200%201260%20708'%3E%3C/svg%3E" alt="Ahrefs Traffic Estimates" class="wp-image-58150 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah.png" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah-768x432.png 768w" data-sizes="(max-width: 1260px) 100vw, 1260px" /><noscript><img decoding="async" width="1260" height="708" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah.png" alt="Ahrefs Traffic Estimates" class="wp-image-58150" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-ah-768x432.png 768w" sizes="(max-width: 1260px) 100vw, 1260px" /></noscript></figure></div> <p>The good news for Ahrefs users is that after the recent update, its data has gotten even better — so much so that its now in first place, with an average discrepancy of just 22.5%:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1260" height="708" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1260'%20height='708'%20viewBox='0%200%201260%20708'%3E%3C/svg%3E" alt="Ahrefs Traffic Estimates After Update" class="wp-image-58149 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah.png" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah-768x432.png 768w" data-sizes="(max-width: 1260px) 100vw, 1260px" /><noscript><img decoding="async" width="1260" height="708" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah.png" alt="Ahrefs Traffic Estimates After Update" class="wp-image-58149" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimates-after-update-ah-768x432.png 768w" sizes="(max-width: 1260px) 100vw, 1260px" /></noscript></figure></div> <p>Okay, so that’s it. Case closed, Ahrefs is the best, right?</p> <p>You should know nothing in SEO is that black-and-white!</p> <p>The thing is, accuracy can be measured in different ways. To determine which SEO tool is best at estimating traffic, we need to think about the practical use case.</p> <p>Fact is, most people are trying to estimate how much traffic a single site generates.</p> <p>As we’ve seen, Ubersuggest <em>overestimated</em> almost as much as it <em>underestimated</em>. In the context of a single site, that makes it a little harder to trust:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1134" height="637" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1134'%20height='637'%20viewBox='0%200%201134%20637'%3E%3C/svg%3E" alt="Ubersuggest Traffic Estimate Variations" class="wp-image-58146 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah.png" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah.png 1134w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah-768x431.png 768w" data-sizes="(max-width: 1134px) 100vw, 1134px" /><noscript><img decoding="async" width="1134" height="637" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah.png" alt="Ubersuggest Traffic Estimate Variations" class="wp-image-58146" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah.png 1134w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ubersuggest-traffic-estimate-variations-ah-768x431.png 768w" sizes="(max-width: 1134px) 100vw, 1134px" /></noscript></figure></div> <p>Ahrefs, on the other, consistently <em>under-reports </em>traffic. That makes it a more reliable and accurate source:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1129" height="646" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1129'%20height='646'%20viewBox='0%200%201129%20646'%3E%3C/svg%3E" alt="Ahrefs Traffic Estimate Variations After Update" class="wp-image-58148 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah.png" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah.png 1129w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah-300x172.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah-1024x586.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah-768x439.png 768w" data-sizes="(max-width: 1129px) 100vw, 1129px" /><noscript><img decoding="async" width="1129" height="646" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah.png" alt="Ahrefs Traffic Estimate Variations After Update" class="wp-image-58148" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah.png 1129w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah-300x172.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah-1024x586.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/ahrefs-traffic-estimate-variations-after-update-ah-768x439.png 768w" sizes="(max-width: 1129px) 100vw, 1129px" /></noscript></figure></div> <h2 class="gb-headline gb-headline-4fd3b10c gb-headline-text">Which SEO Tool Is Least Accurate</h2> <p>So Ahrefs takes the crown for most accurate tool at estimating traffic levels.</p> <p>But who gets the wooden spoon?</p> <p>As usual, the answer is: it depends.</p> <p>Here are SEMRush’s results:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1260" height="708" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1260'%20height='708'%20viewBox='0%200%201260%20708'%3E%3C/svg%3E" alt="Semrush Traffic Estimates" class="wp-image-58142 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah.png" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah-768x432.png 768w" data-sizes="(max-width: 1260px) 100vw, 1260px" /><noscript><img decoding="async" width="1260" height="708" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah.png" alt="Semrush Traffic Estimates" class="wp-image-58142" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/semrush-traffic-estimates-ah-768x432.png 768w" sizes="(max-width: 1260px) 100vw, 1260px" /></noscript></figure></div> <p>The correlation here is reasonable; it <em>basically</em> follows the line. On average it overestimates by 200%. </p> <p>But the variance swings are pretty extreme. Sometimes SEMRush reports 20 times as much traffic as a site really gets.</p> <p>That sounds pretty bad, but the worst offender was SerpStat. Just look at how far from the truth some of these lines are:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1260" height="708" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1260'%20height='708'%20viewBox='0%200%201260%20708'%3E%3C/svg%3E" alt="Serpstat Traffic Estimates" class="wp-image-58143 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah.png" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah-768x432.png 768w" data-sizes="(max-width: 1260px) 100vw, 1260px" /><noscript><img decoding="async" width="1260" height="708" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah.png" alt="Serpstat Traffic Estimates" class="wp-image-58143" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah.png 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah-300x169.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah-1024x575.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah-520x292.png 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/serpstat-traffic-estimates-ah-768x432.png 768w" sizes="(max-width: 1260px) 100vw, 1260px" /></noscript></figure></div> <p>On average, it over-reports by 334%. In one instance, its estimate was an astonishing <em>25 times higher than the site’s actual traffic</em>.</p> <p>That’s… not great.</p> <p>The other tool we tested was SurferSEO:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1260" height="708" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1260'%20height='708'%20viewBox='0%200%201260%20708'%3E%3C/svg%3E" alt="Surfer Traffic Estimates" class="wp-image-58145 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah.jpg" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah.jpg 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah-300x169.jpg 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah-1024x575.jpg 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah-520x292.jpg 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah-768x432.jpg 768w" data-sizes="(max-width: 1260px) 100vw, 1260px" /><noscript><img decoding="async" width="1260" height="708" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah.jpg" alt="Surfer Traffic Estimates" class="wp-image-58145" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah.jpg 1260w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah-300x169.jpg 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah-1024x575.jpg 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah-520x292.jpg 520w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/surfer-traffic-estimates-ah-768x432.jpg 768w" sizes="(max-width: 1260px) 100vw, 1260px" /></noscript></figure></div> <p>On average, its performance was middling, without too many extreme fails. But it’s worth pointing out that no one’s buying Surfer just to estimate traffic levels — that’s not really what it’s for.</p> <h2 class="gb-headline gb-headline-6bdd62ae gb-headline-text">Digging Into the (Data) Science</h2> <p>To understand this better, I asked our resident data scientist to run some correlation analysis. The closer to “1”, the better the correlation between the estimate and reality. </p> <p>This is how all the tools fared:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1125" height="602" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1125'%20height='602'%20viewBox='0%200%201125%20602'%3E%3C/svg%3E" alt="Keyword Tools Pearson Correlation" class="wp-image-58141 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah.png" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah.png 1125w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah-300x161.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah-1024x548.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah-768x411.png 768w" data-sizes="(max-width: 1125px) 100vw, 1125px" /><noscript><img decoding="async" width="1125" height="602" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah.png" alt="Keyword Tools Pearson Correlation" class="wp-image-58141" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah.png 1125w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah-300x161.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah-1024x548.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-pearson-correlation-ah-768x411.png 768w" sizes="(max-width: 1125px) 100vw, 1125px" /></noscript></figure></div> <p>As you can see, the <em>new </em>Ahrefs data scored a .99 correlation, which is very strong.</p> <p>But there are different types of correlation analysis. For all you data experts, the above graph uses the Pearson correlation.</p> <p>We also ran Kendall’s Tau and the data looked like this:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1118" height="612" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1118'%20height='612'%20viewBox='0%200%201118%20612'%3E%3C/svg%3E" alt="Keyword Tools Kendall Correlation" class="wp-image-58140 perfmatters-lazy" data-src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah.png" data-srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah.png 1118w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah-300x164.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah-1024x561.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah-768x420.png 768w" data-sizes="(max-width: 1118px) 100vw, 1118px" /><noscript><img decoding="async" width="1118" height="612" src="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah.png" alt="Keyword Tools Kendall Correlation" class="wp-image-58140" srcset="https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah.png 1118w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah-300x164.png 300w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah-1024x561.png 1024w, https://ahkr.b-cdn.net/wp-content/uploads/2021/10/keyword-tools-kendall-correlation-ah-768x420.png 768w" sizes="(max-width: 1118px) 100vw, 1118px" /></noscript></figure></div> <p>That changes the results pretty significantly, with Ahrefs losing first place to UberSuggest, and the <em>old </em>Ahrefs data slightly outperforming the new version.</p> <p>However, our in-house data scientist tells us that because our sample size is quite small, Kendall’s Tau is less accurate than Pearson.</p> <h2 class="gb-headline gb-headline-55cd30c6 gb-headline-text">Conclusion: What Does This Tell Us</h2> <p>No SEO tool is perfect. But as far as this experiment is concerned, Ahrefs is the best. </p> <p>We say that without any kind of incentive — this isn’t #SponCon, and Ahrefs doesn’t have an affiliate program.</p> <p>And an honorable mention goes to Ubersuggest, which is turning into a viable (and often cheaper) alternative to the traditional big hitters.</p> <p>Finally, we should point out there are a few caveats to this experiment:</p> <ul class="wp-block-list"> <li>We used a relatively small sample size of 47 to generate this data</li> <li>All the sites were Authority Hacker members, which means they’re people who actively work on their SEO, generally have good content, and do white hat link-building</li> <li>Additionally, they’re all content-based sites, so there’s definitely going to be some selection bias here</li> </ul> <p>In other words, if you put in a random eCommerce site’s data, this might not work so well.</p> <p>For your typical affiliate or <a href="https://www.authorityhacker.com/what-is-an-authority-site/" target="_blank" data-type="link" data-id="https://www.authorityhacker.com/what-is-an-authority-site/" rel="noreferrer noopener">authority site</a>, it’s probably going to stand up — but remember, there are always going to be outliers.</p> <p>If you don’t want to miss our future video research, your best bet is to subscribe to our Youtube channel.</p> </div> </article> <div class="gb-container gb-container-f23ddf8b sticky-sidebar post__rail-to-top block-visibility-hide-medium-screen block-visibility-hide-small-screen"> <a class="gb-button gb-button-ac73a451 smooth-scroll block-visibility-hide-medium-screen block-visibility-hide-small-screen" href="#"><span class="gb-icon"><svg viewBox="0 0 256 256" height="32" width="32" xmlns="http://www.w3.org/2000/svg"><path d="M205.66 117.66a8 8 0 0 1-11.32 0L136 59.31V216a8 8 0 0 1-16 0V59.31l-58.34 58.35a8 8 0 0 1-11.32-11.32l72-72a8 8 0 0 1 11.32 0l72 72a8 8 0 0 1 0 11.32" 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data-src="https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=100&d=mm&r=g" data-srcset="https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=200&d=mm&r=g 2x" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2293d67917149a433bc7455ee9fc240f?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo gb-image-a61f6951 Image_author_avatar_medium' height='100' width='100' decoding='async'/></noscript></a></figure> <div class="gb-headline gb-headline-394d4403 gb-headline-text Text_font_poppins"><a href="https://www.authorityhacker.com/author/mark/">Mark Webster</a></div> <div class="gb-container gb-container-3f762223"> <p class="gb-headline gb-headline-e1e10fcb gb-headline-text">Hi, I'm Mark — one of the guys behind Authority Hacker. 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