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莲香楼或3月前完成“中华老字号”复核整改,保牌之后前路仍漫漫-消费调查-消费者报道
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line-height: 2; box-sizing: border-box; text-align: justify; font-size: 16px;"><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">2023年6月,莲香楼东风东店开业。这是继黄埔区至泰广场店后,莲香楼酒家开出的第二家店。大众点评榜单上,该店以4.5星评分位居中华广场美食热门榜第1名。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; box-sizing: border-box;"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img src="https://turkey.ccreports.com.cn/ccreports/images/40d33789c974870b6557b9ff1504815c/20240206/eeb7950d743947a0907134c29b7990a8.jpg" title="640.jpg" alt="640.jpg"/></section></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-bottom: 20px; line-height: 1; box-sizing: border-box;"><section style="text-align: center; font-size: 14px; box-sizing: border-box;" powered-by="xiumi.us"><p style="box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">(莲香楼东风东店 《消费者报道》摄)</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">从大众点评的评论看,多数食客冲着“莲香楼”这个有着百余年历史的老字号而来:“老字号值得信赖”,“新开的老字号莲香楼,今晚来打卡”,“以前只知道莲香楼做饼很有名,今来品尝它的点心”,“一直没去过老字号莲香楼,得知在东风路上开了个分店,找时间来试了一下。”</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">不少食客还提到位于广州市荔湾区第十甫路的莲香楼总店。不过,大多数人或许并不知道,这两家莲香楼并不是同一个经营者。莲香楼东风东店为广州枫盛投资有限公司(下称“枫盛投资”)所有,第十甫路莲香楼总店的经营者则为广州市莲香楼有限公司(下称“广州莲香楼”)。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">事实上,莲香楼近年来一直困于商标使用权之争。2023年11月,它还因“申报主体及商标使用权均有争议”被商务部等5部门列入“中华老字号”附条件通过名单,面临摘牌危机。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">《消费者报道》最新获悉,相关方已达成搁置争议的共识,预计在2月底3月初完成“中华老字号”的相关整改。但商标使用权争议能否就此彻底解决,老字号如何创新发展,或是莲香楼在保牌之后亟待解决的问题。</span></p><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";"><strong style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 20px;"><br/></strong></span></p><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";"><strong style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 20px;">新、老莲香楼</strong></span></p><p style="white-space: normal; box-sizing: border-box;"><br/></p><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">2020年,持有“莲香楼”商标的广州老字号投资控股有限公司将部分“莲香楼”商标授权予枫盛投资。枫盛投资入局后表现活跃,2022年与广州酒家、白云山、珠江钢琴等共同出资设立广州老字号振兴基金合伙企业,该合伙企业的投资方向主要是老字号及大健康,大消费等相关产业。此外,它还先后于2022年4月、2023年6月在广州黄埔区、越秀区开了两家莲香楼酒家。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">2月2日晚,《消费者报道》记者以食客身份探访了位于广州市越秀区东风东路552号的莲香楼东风东店,其装修为国潮轻奢风,复古大气。一楼有左右两个大厅,二楼为包间。一楼大厅墙壁上,列陈“中华老字号”莲香楼的发展历程,还挂着一块“百年莲香”的牌匾。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; box-sizing: border-box;"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img src="https://turkey.ccreports.com.cn/ccreports/images/40d33789c974870b6557b9ff1504815c/20240206/a4095b8f803f4b9085b66920f5b67837.png" title="21.png" alt="21.png"/></section></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-bottom: 20px; line-height: 1; box-sizing: border-box;"><section style="text-align: center; font-size: 14px; box-sizing: border-box;" powered-by="xiumi.us"><p style="box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">(莲香楼东风东店一楼大厅 《消费者报道》摄)</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">除了虾饺、萝卜糕、红粉米肠等广州茶楼常见的点心外,该店还有爆汁玻璃乳鸽、黑蒜菊花烧卖、柠檬汁焗罗氏虾等新式粤菜,甚至毛血旺、砂锅小黄鱼等菜品。莲香楼酒家在口味、摆盘样式等方面的创新,也受到不少食客的认同。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">而早在2022年接受媒体采访时,枫盛投资相关负责人便表示,“将全力构建一个符合时代发展、传承广府特色的青春态老字号品牌”。莲香楼酒家的装修风格也趋向年轻时尚,至泰广场店的“网红楼梯”甚至成为年轻人的打卡点。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">不过,枫盛投资的入局也把莲香楼带入激烈的商标权之争。2006年,广州饮食服务集团有限公司(下称“广饮集团”)公开转让广州莲香楼99%股权,广州市西关世家园林酒家有限公司(下称“西关世家”)买下上述股权并经营至今。2020年枫盛投资获得“莲香楼”系列商标中的 “餐饮”服务项目普通使用许可时,西关世家便把广饮集团等告上法庭,老字号“一女多嫁”的纷争延续至今。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">双方的主要争议为广州莲香楼对莲香楼商标为独占许可还是普通许可。在广东省法学会知识产权法学研究会1月13日组织的相关法学专家论证研讨会上,与会专家认为,基于股权交易的本质,广州莲香楼享有独占使用商标的权利;莲香楼的企业字号具有人格属性,与企业紧紧捆绑在一起,不可从企业剥离出来单独转让或由他人持有,即字号权只能由广州莲香楼享有。枫盛公司旗下的莲香楼酒家淡化、稀释、转移了广州莲香楼的商誉和无形财产价值。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">而根据1月17日印发、2月18日将正式施行的《广东老字号认定管理办法》,广东老字号企业应当具备“依法拥有与广东老字号相一致的字号,或与广东老字号相一致的注册商标的所有权或使用权且未侵犯他人注册商标专用权,传承关系明确且无争议”、“主营业务连续经营20年(含)以上,且主要面向居民生活提供商品或服务”等条件。</span></p><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";"><strong style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 20px;"><br/></strong></span></p><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";"><strong style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 20px;">“搁置争议”之后</strong></span></p><p style="white-space: normal; box-sizing: border-box;"><br/></p><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">在多方的协调和推动下,莲香楼相关各方达成搁置争议、完成老字号复核工作的共识。广东省法学会知识产权研究会副会长温旭对《消费者报道》称,据其了解,最大的争议是打着“莲香楼”招牌的餐饮店不断开业。在没有明确判决之前,广州莲香楼的态度是允许对方正常、合法经营,而枫盛投资开设莲香楼新店的动作也有所暂停。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">广州莲香楼的发展或许进一步被松绑。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">西关世家和荔湾区国资委签订的《股权交易合同》约定,“受让标的公司(备注:即广州莲香楼)后,保持企业工商税务登记在荔湾区不变,依法在荔湾区纳税”。广州莲香楼认为,这意味着其只能在荔湾区纳税,莲香楼也囿于荔湾区。广州莲香楼法定代表人何嘉盈还提到,由于缺乏商标授权书,无法在抖音、京东、天猫等电商平台开展旗舰店,生产的商品也无法进入商场、商超售卖。</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">温旭对《消费者报道》称,相关部门已经开始研究如何给莲香楼松绑,包括线上销售授权,是否可以跳出荔湾区、广州甚至到外省开设新的门店等。“只有松绑以后,莲香楼才能够真正地在政府和有关部门的支持下做大做强。”</span></p></section></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin-top: 20px; margin-bottom: 20px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; box-sizing: border-box;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">而和大多数老字号一样,莲香楼更需要跟上消费潮流,赢得年轻消费者的喜爱。《消费者报道》此前在采访中了解到,在年轻消费群体中,莲香楼的消费满意度和存在感并不强。即便是枫盛投资旗下声称“以‘年轻化、时尚化、高端化’为理念,塑造老字号新活力、新形象”的莲香楼酒家,部分食客也认为其出品“味道很一般,总体性价比一般”、“油炸菜式还是要再控控油,有点腻”。</span></p></section></section></section><section style="text-align: left; 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