Itel emerges as No 1 smartphone brand in the under-Rs 5,000 category in offline channel

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class="container"><style>.sensex-sc{height:43px;background-color:#000;padding:2px 0;margin:0}.sensex-ticker .sensex-data{text-align:center;width:20%;float:left;height:100%;min-height:1px}.width50imp{width:50%!important}.sensex-ticker .sensex-data:after{content:"";display:table;clear:both}.sensex-ticker .sensex-data h5{display:inline-block;margin-bottom:0;font-size:13px;color:#fff;font-weight:400}.sensex-ticker .sensex-data p{display:inline-block;margin-bottom:0;padding:0 10px;margin-left:5px;font-size:13px}.sensex-ticker .sensex-data p.text-green{background-color:#00A416;color:#fff}.sensex-ticker .sensex-data p.text-red{background-color:#C00;color:#fff}.text-green{color:#00EE20}.text-red{color:red}.sensex-slide h5{font-size:16px;color:#1A1818;font-weight:500;margin-bottom:0;text-align:left}.sensex-slide p{font-size:15px;font-weight:initial;margin-bottom:5px;text-align:left}.sensex-slide img{width:100%}.sensex-slider .slick-slide{margin:0 10px}.sensex-slider 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class="text-green">+ 80.40</p> </div><div class="sensex-data undefined"> <h5>CRUDEOIL   5,779.00</h5> <p id="tdnifty" class="text-green">+ 3.00</p> </div><div class="sensex-data undefined"> <h5>GOLD   75,750.00</h5> <p id="tdnifty" class="text-green">+ 539.00</p> </div><div class="sensex-data undefined"> <h5>SILVER   87,662.00</h5> <p id="tdnifty" class="text-red"> -588.00</p> </div> </div> <div id="mob" class="sensex-ticker"> <div id="slideset1"> <div style="width:100%"> <div class="sensex-data width50imp"> <h5>SENSEX   80,234.08</h5> <p id="tdnifty" class="text-green">+ 230.02</p> </div><div class="sensex-data width50imp"> <h5>NIFTY   24,274.90</h5> <p id="tdnifty" class="text-green">+ 80.40</p> </div> </div> <div style="width:100%"> <div class="sensex-data width50imp"> <h5>NIFTY   24,274.90</h5> <p id="tdnifty" class="text-green">+ 80.40</p> </div><div class="sensex-data width50imp"> <h5>CRUDEOIL   5,779.00</h5> <p id="tdnifty" class="text-green">+ 3.00</p> </div> </div> <div style="width:100%"> <div class="sensex-data width50imp"> <h5>CRUDEOIL   5,779.00</h5> <p id="tdnifty" class="text-green">+ 3.00</p> </div><div class="sensex-data width50imp"> <h5>GOLD   75,750.00</h5> <p id="tdnifty" class="text-green">+ 539.00</p> </div> </div> </div> </div> </div> </div> </div> </section> <script type="text/javascript"> setInterval(refershTickerData, 120000, 'https://cmpapi-prod.businessline.in/cmots/ticker/samecodebase/'); function refershTickerData(api) { const options = { timeZone: 'Asia/Kolkata', hour12: false }; const currentTime = new Date().toLocaleString('en-IN', options); // Extracting the hours and minutes in IST const currentHour = parseInt(currentTime.split(', ')[1].split(':')[0], 10); const currentMinute = parseInt(currentTime.split(', ')[1].split(':')[1], 10); // Indian time check: 9:16 AM to 4:00 PM if ((currentHour > 9 || (currentHour === 9 && currentMinute >= 16)) && currentHour < 16) { refersh(api); // Call the refersh function } } async function 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id='div-gpt-ad-1724225367205-0' class='dfp-ad no-text' style=''><script>if(getStorage('/22390678/BL_MWeb_Interstitial') == 1) {if (isDeviceEnabled("small")) { googletag.cmd.push(function() { googletag.defineSlot('/22390678/BL_MWeb_Interstitial', [1, 1], 'div-gpt-ad-1724225367205-0').addService(googletag.pubads()); }); }userIdentify.then(function() {if(isDeviceEnabled("small") && isNonSubcribedUser()) {googletag.cmd.push(function() { googletag.display('div-gpt-ad-1724225367205-0'); }); } });} else{ setStorage('/22390678/BL_MWeb_Interstitial',1,1) }</script></div></div><div class="w-two-thirds-l cl"><div class="title mt-0"><h1> Itel emerges as No 1 smartphone brand in the under-Rs 5,000 category in offline channel </h1></div><div class="bl-by-line"> Updated - January 27, 2020 at 06:35 PM. | <span class="blue-color ksl-time-stamp dateline"> Mumbai, January 27 </span></div><h2 class="bl-sub-text"> Chinese brand also tops chart as best feature phone brand, says Counterpoint report </h2><div class="author"><div class="author-name"><p class="author-name-title"><a href="https://www.thehindubusinessline.com/profile/author/Prashasti-Awasthi-10668/">By <span class="caps">Prashasti Awasthi</span></a></p></div></div><div class="share-article-section"><p class="comments"><img class="comment-img" src="https://assetsbl.thehindubusinessline.com/theme/images/bl-online/comment-icon.svg" alt="comment" width="19" height="19"/><span class="coral-count" data-coral-url="https://www.thehindubusinessline.com/info-tech/itel-emerges-as-no-1-smartphone-brand-in-the-under-rs-5000-category-in-offline-channel/article30666503.ece" data-coral-id="62227467" data-coral-notext="true"></span> Comments </p><div class="share-page" data-title="Itel emerges as No 1 smartphone brand in the under-Rs 5,000 category in offline channel" data-url="https://www.thehindubusinessline.com/info-tech/itel-emerges-as-no-1-smartphone-brand-in-the-under-rs-5000-category-in-offline-channel/article30666503.ece"><div 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onclick="openShareLink('https://api.whatsapp.com//send?text=Itel%20emerges%20as%20No%201%20smartphone%20brand%20in%20the%20under-Rs%205%2C000%20category%20in%20offline%20channel%20-%20https%3A%2F%2Fwww.thehindubusinessline.com%2Finfo-tech%2Fitel-emerges-as-no-1-smartphone-brand-in-the-under-rs-5000-category-in-offline-channel%2Farticle30666503.ece')">WhatsApp</li><li class="reddit" onclick="openShareLink('https://reddit.com/submit?url=https%3A%2F%2Fwww.thehindubusinessline.com%2Finfo-tech%2Fitel-emerges-as-no-1-smartphone-brand-in-the-under-rs-5000-category-in-offline-channel%2Farticle30666503.ece&title=Itel%20emerges%20as%20No%201%20smartphone%20brand%20in%20the%20under-Rs%205%2C000%20category%20in%20offline%20channel')">Reddit</li></ul></div><p class="read-later" data-articleId="62227467"> READ LATER </p><div class="delete-tool-tip" style="display: none;"><a class="delete bookmarkdelete"> Remove </a><a class="cancel" href="https://www.thehindubusinessline.com/myaccount/?tab=bookmarks"> See All </a></div></div></div><div class="article-picture top-pic"><div class="picture-big col-xl-12 col-md-12 col-lg-12 col-sm-12 col-12 pb-3"><a><div class="article-picture top-pic "><div class="picture verticle "><picture><source media="(min-width: 1600px)" sizes="960px" srcset="https://bl-i.thgim.com/public/migration_catalog/article23228429.ece/alternates/LANDSCAPE_1200/iteljpg" /><source media="(min-width: 768px) and (max-width: 1599px)" sizes="640px" srcset="https://bl-i.thgim.com/public/migration_catalog/article23228429.ece/alternates/LANDSCAPE_1200/iteljpg" /><source media="(min-width: 321px) and (max-width: 767px)" sizes="400px" srcset="https://bl-i.thgim.com/public/migration_catalog/article23228429.ece/alternates/LANDSCAPE_660/iteljpg" /><source media="(max-width: 320px)" sizes="320px" srcset="https://bl-i.thgim.com/public/migration_catalog/article23228429.ece/alternates/LANDSCAPE_320/iteljpg" /><img alt="" src="https://assetsbl.thehindubusinessline.com/theme/images/th-online/1x1_spacer.png" data-original="https://assetsbl.thehindubusinessline.com/theme/images/th-online/1x1_spacer.png" class="lead-img"></picture></div></div></a></div><span class="bg-text-light"><span class="fw3"></span></span></div></div><div id="ControlPara" class="contentbody verticle-content "><div id="content-body-62227467" itemprop="articleBody" class=" col-md-12 bl-news-section-split"><p>Itel Mobile, a phone brand owned by Chinese company Transsion Holding, has emerged as the top smartphone brand in 2019 in the under-Rs 5,000 category in the offline channel, according to Counterpoint Research reports for the fourth quarter of 2019.</p><p>Itel has also topped the chart as the best feature phone brand in Q4 2019, followed by Samsung.</p><p>It witnessed exponential growth in the second half of the year due to its A46 (2 GB+32 GB) phone, that acted as a major catalyst to propel the brand. Itel is also seen to have grown because of its budget-friendly mobility experience, widespread distribution network, and innovative marketing connect and engagement programmes.</p><p>Attributing the success to customers, Arijeet Talapatra, CEO, Transsion India, said: “It gives us immense pleasure to be recognised as leaders in both the feature phone and smartphone segments. I would like to thank our customers who have bestowed their trust and confidence on us in giving them a superior mobile experience at the most affordable price range.”</p><p>According to Tarun Pathak, Associate Director, Counterpoint Research, Itel has been able to cement its position as a leader in the feature and smartphone space because of its consumer-centric approach.</p><p>“A differentiated product portfolio, robust distribution and post-sale experience backed by innovative marketing strategy are the key pillars behind Itel’s continued success story in India,” said Pathak.</p><p>In three years after its launch in India, the brand crossed the milestone of five crore customers.</p><p>Itel has partnered with UP Yoddha, a leading Pro-Kabaddi League team. It also holds extensive campaigns on social media platforms including TikTok.</p><p>Recently, the brand also launched Itel A25, which has been claimed to provide premium features in the entry-level smartphone range. Some of the key features include a 3000 mAh battery, face unlock, multi-language support, Google lens, 1 GB RAM and 16 GB storage memory expandable up to 32 GB. It is priced at Rs 3,999.</p><p> </p><div class="article-ad two-side text-ad"></div><div id="paywallbox"></div><div class="share-article-section second-article-share share-article-section-mobile"><p class="comments"><img class="lazy comment-img" src="https://assetsbl.thehindubusinessline.com/theme/images/bl-online/1x1_spacer.png" data-src-template="https://assetsbl.thehindubusinessline.com/theme/images/bl-online/comment-icon.svg" alt="comment" width="19" height="19"/><span class="coral-count" data-coral-url="https://www.thehindubusinessline.com/info-tech/itel-emerges-as-no-1-smartphone-brand-in-the-under-rs-5000-category-in-offline-channel/article30666503.ece" data-coral-id="62227467" data-coral-notext="true"></span> Comments </p><div class="share-page" data-title="Itel emerges as No 1 smartphone brand in the under-Rs 5,000 category in offline channel" 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}]) else window.location.replace(res.data.redirect_uri) }) .catch(err => console.error("Error: ", err)); } function getHeaders() { return { "Accept": "application/json, text/plain, */*", "Authorization": "Basic dGhlaGluZHU6a251cl9DSC1BNVBZVSU4Vw==", "Content-Type": "application/json", } } </script><script> window.tp.push([ "init", function () { if (window.tp.pianoId.isUserValid()) loadScript("https://assetsbl.thehindubusinessline.com/theme/js/vue-petite.min.js?ver=1732189002") } ]) </script><style> .link a { color: white !important; } .device-info { margin-right: 4px; } .popup-background { background: rgba(0, 0, 0, 0.4); position: fixed; width: 100%; height: 100%; top: 0; left: 0; display: flex; align-items: center; justify-content: center; z-index: 99999; } [v-cloak] { display: none; } .popup { width: 100%; max-width: 800px; height: auto; background: #000000; padding: 50px 100px 50px 150px; color: #ffffff; position: relative; } .popup .popup-close { color: white; border: none; background: none; padding: 0; margin: 0; position: absolute; top: 10px; right: 10px; font-size: 20px; font-weight: 200; line-height: 20px; } .popup .title { font-family: "Merriweather", serif; font-size: 18px; line-height: normal; text-align: left; display: flex; align-items: center; position: relative; min-height: 50px; } .popup .title::before { content: ""; width: 50px; height: 50px; /* background: url("../../public/icons/h-circle-white.svg") no-repeat center; */ background-size: 50px 50px; display: block; position: absolute; left: -65px; } .popup .sub-text { font-family: "Merriweather", serif; font-size: 18px; line-height: normal; margin: 15px 0; } .popup .popup-btn { background-color: #ffffff !important; color: #000000 !important; font-weight: bold; width: max-content; min-width: 130px; height: 34px; text-align: center; box-sizing: border-box; border-radius: 4px; border: none; cursor: pointer; font-size: 12px; padding: 9px 10px 13px 20px; text-transform: uppercase; margin: 25px auto; display: block; font-family: "Merriweather Sans", sans-serif; transition: all 0.3s; } .popup .popup-btn:focus { box-shadow: none; outline: none; } .popup .popup-btn:after { content: "→"; position: relative; opacity: 0; top: -1px; right: 15%; transition: 0.3s; } .popup .popup-btn:hover { padding-right: 20px; padding-left: 10px; color: #000000; text-decoration: none; outline: none; } .popup .popup-btn:hover::after { opacity: 1; right: -8px; } .popup .device-list { list-style: none; margin: 0; padding: 0; } .popup .device-list li { width: 100%; padding: 10px 0; display: flex; justify-content: space-between; align-items: center; } .popup .device-list li > div { display: flex; justify-content: left; align-items: flex-start; } .popup .device-list li .s-no { font-family: "Merriweather Sans", sans-serif; font-size: 16px; text-align: right; width: 10px; } .popup .device-list li .icon { content: ""; width: 20px; height: 20px; /* background: url("../../public/icons/profile-white.svg") no-repeat center; */ background-size: 20px 20px; display: block; margin: 4px 10px 0; } .popup .device-list li .device { font-family: "Merriweather Sans", sans-serif; font-size: 16px; text-align: left; line-height: normal; } .popup .device-list li .device span { display: block; font-family: inherit; } .popup .device-list li .popup-btn { margin: 0; } .popup p.link { font-family: "Merriweather Sans", sans-serif; font-weight: 200; text-align: center; font-size: 14px; margin: 20px auto 0; } .popup p.link a { font-weight: inherit; font-family: inherit; text-decoration: underline; text-underline-offset: 3px; transition: all 0.3s; } .popup p.link a:hover { text-decoration: none; } .popup p.link span { color: #555555; font-size: 18px; line-height: 0; position: relative; top: 3px; } @media screen and(max-width: 700px) { .popup { padding: 40px 40px 40px 90px; } } @media screen and(max-width: 570px) { .popup { width: 100%; max-width: 100%; padding: 35px 25px; } .popup .popup-close { font-size: 17px; line-height: 17px; } .popup .title { font-size: 14px; min-height: auto; padding-left: 60px; margin-bottom: 25px; line-height: 24px; } .popup .title::before { left: 0; } .popup .sub-text { font-size: 14px; margin: 15px 0; line-height: 24px; } .popup .popup-btn { /* width: 80px; */ height: 30px; font-size: 10px; padding: 9px 0 13px 10px; margin: 15px auto; } .popup .popup-btn:hover { padding-right: 10px; padding-left: 0; } .popup .device-list { list-style: none; margin: 0; padding: 0; } .popup .device-list li { padding: 7px 0; } .popup .device-list li .s-no { font-size: 13px; width: 5px; } .popup .device-list li .icon { width: 15px; height: 15px; background-size: 15px 15px; margin: 2px 7px 0; } .popup .device-list li .device { font-size: 12px; font-weight: normal; } .popup p.link { font-size: 12px; margin: 15px auto 0; } .popup p.link a { text-underline-offset: 2px; } .popup p.link span { color: #555555; font-size: 18px; line-height: 0; position: relative; top: 3px; } } </style><div class="popup-background" id="user-session-popup" v-show="store.session_limit_exceeded === true" v-scope v-cloak><div class="popup" style="padding: 25px;"><button class="popup-close" onclick="window.tp.pianoId.logout()">✕</button><div class="title">Looks like you are already logged in from more than 3 devices!</div><div class="sub-text">To continue logging in, remove at least one device from the below list</div><ul class="device-list"><li v-for="device_detail, index in store.device_info" :key="index"><div class="device-info" v-scope="DeviceInfoComponent({index, ...device_detail})"></div><button class="btn popup-btn" @click="sendDeleteRequest([device_detail.payload], 'single')">Log out</button></li></ul><button class="btn popup-btn" @click="sendDeleteRequest(store.device_info.map(di => di.payload), 'all')">Log Out from all devices</button><p class="link"><a href="https://www.thehindugroup.com/privacy.html" target="_blank">Terms & conditions</a><span>  |  </span><a href="https://forms.office.com/r/tz7UETzxUs" target="_blank">Institutional Subscriber</a></p></div></div><template id="device-info"><span class="s-no">${ ind + 1 }</span><span class="icon"></span><span class="device"> ${ device }<span class="duration">Last active - ${ la }</span></span></template><script>const us_api_domain = "/";</script><script src="https://assetsbl.thehindubusinessline.com/theme/js/user_session.min.js?ver=1732189189"></script></body></html>

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